Your First Look at Our New Look | Spoonflower
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- Опубликовано: 8 сен 2024
- We’re so excited to reveal Spoonflower’s ✨ new ✨ branding to you: our artists, makers, creators, designers and collaborators! Over the last 15 years, the Spoonflower brand has grown and evolved in monumental ways. We’ve introduced new product categories, expanded our community and redefined what it means to be a leader in the digital print-on-demand space. 🔥 This new logo is a way to honor our roots and where we came from while also celebrating where we’re going and the bright future ahead. 💫🧵🏠
✨ Our new logo highlights creativity and craftsmanship with our distinctive flair.
✨ The new icon’s inner and outer petals are shaped as droplets, a nod to our work with digitally-printed ink on fabric.
✨ Seven dots at the center of the icon represent our brand pillars of community, creativity, inclusivity, social responsibility, authenticity, innovation and self-expression.
✨ Our signature Spoonflower teal isn’t going anywhere!
Thanks for being a part of our creative community-it truly could not exist without you! ❤️ Head to Spoonflower.com to explore our polished new look.
I'm looking forward to the next 15 years of creating, growing, and having a an awesome community to be a part of. Congratulations Spoonflower Folks!
Change is always good! Looking forward to the new look at Spoonflower! Congratulations! 🎉
Ok, I'll say it. I prefer the squiggle flower and the original font. But I love Spoonflower just the same.
Congratulations Spoonflower 🎉
It was so cool to see the equipment at work! I wish you would make a video of the plant and process.
Fantastic! Go Spoon flower! I Love Love this brand❤
Me encanta Spoonflower! Felicitaciones por el nuevo look! ❤
Saludos desde Puerto Rico, amo su arte, productos y su suprema calidad.
Shame you closed your factory in Germany, far too slow and expensive now for UK delivery
congrats on firing all your original workers in Durham!
This might be controversial to say, but you've eroded the entire brand love and culture. This isn't the brand I, for one, fell in love with. There was no need to polish your brand. You aren't speaking to your brand ambassadors anymore, who are makers, and that's precisely why they cherished this brand. It used to be vibrant and exciting. This new look has stripped away the brand's roots and the personal, comforting nature it once had. Now, it's just an ordinary brand with nothing to say, leaving creative buyers unimpressed and uninvited.
As a Graphic Designer myself who has studied branding, I can't help but feel that you missed the mark with this change, and there's nothing left for me to connect with. As a premium member, I believe I should voice my profound disappointment, given that I've been part of this brand's journey from the start. The brand I once knew has vanished. It's not just about a logo and a font; it's about a feeling, and that feeling has been lost.
I understand that you may have believed you were enhancing the brand and bringing it up to date, and I acknowledge that the new look isn't inherently bad. However, it simply doesn't align with this brand's essence. What remains is a business devoid of personality, at a time when competition is intensifying. This brand should have remained visible and true to itself, but now it risks blending into the crowd. This is disheartening because this brand was at the forefront of a new niche, sparking a revolution in fabric, which was desperately needed.
As a designer, I genuinely considered this the best brand I had ever seen. Now, having gained insight into the background and the effort it took to build this brand, I realize how comprehensive it was. I even used it as a case study during my school years, citing it as a perfect example of what constitutes not just a brand but a complete culture. I am deeply saddened by how much has been lost. That squiggle flower was pure genius and something special that truly embodied the brand I cherished - it was amazing and fun.
I may come across as dramatic, but it's essential for brands to understand that changing their look requires thoughtful consideration of who the brand serves. History is replete with examples of disastrous rebrands, such as GAP, which had to backtrack within a week due to a significant misstep when attempting to keep up with the times. Brands aren't defined solely by the companies behind them; they are shaped by the consumers who love and believe in them. 😢 This rebrand has strayed too far from the original brand guidelines and feeling. A retooling of the brand could have been acceptable if it had evolved the font and logo while preserving the playful and creative nature that made it unique.