Google Search or Performance Max?

Should be using Google Search or Performance Max in 2024? For the best results in Google Ads and to answer this we need to look at:
Your current situation?
The Pros & Cons for each type of campaign?
How many conversions are you getting?
In this video I will take you through all of these questions so you can make the best decision for your Google Ads campaigns in 2024.
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[@leadgenjay]

Fantastic breakdown of Google Ads options for 2024. Performance Max campaigns can leverage Google's machine learning to optimize across all channels, which is ideal if you're looking for a broad reach and have solid conversion data. However, traditional Search campaigns might give you more control over the ad experience if you're targeting specific keywords or audiences.

[@LearnGoogleAdswithTapa]

This is a bold video. Comparing King of Google ( search) to garbage like Pmax. My POV is lead generation. Tangible products are a different domain altogether.

[@studentu05]

I'm being told that the Search campaigns will also compete with P-Max if we are using the same KW and the same location. Also, my Search campaign conversions went down to almost 0 once I launched P-Max campaigns. Can anyone clarify these issues a bit by any chance, please?

[@dcaz342]

Same here and we have been using Google ads for over 8 years. Since PMAX came out, our search has gone down when we run PMAX. It takes so long (weeks) to get a campaign going, so I feel like I am spinning my wheels on what to use. PMAX for us seems to be going well, but I am here for the same issue.

[@deanryanmartin]

In other words, Search Ads is the suggested starting point of any business while PMax is the amplified version of text ads that requires more conversions before you can use it.

[@almost.anything]

Great video - simple and to the point. Cheers!

[@andyexplores1982]

Can I remove display networks from a pmax campaign?

[@FrancisLong-pv6bj]

Thanks for the video! Loved it very much!

[@aleksaleks93]

For a new ecommerce site. with new GMC ,( 15 products ) what do you recomand to start with ? Standard shoping cmapign ?

[@dropitaly]

Yes, start to get some data and conversions first

[@MrKamranhaider0]

What if Google reduces your ad score and asks you to run a performance campaign, promising a quality score of more than 10? Please suggest.

[@gigamada]

i think max best for see clearly what kind of ads working well

[@JoelValdezBazil]

Keep in mind Ecommerce in this context implies physical products. Ecommerce of non-physical products is not eligible for Shopping.

[@Chhexxy]

Thanks sir❤

[@adityapal525]

Search is far more superior to get leads

[@ashokseebaruth]

✔️