Before OFF-WHITE This Brand Was MAJOR!
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- Опубликовано: 1 окт 2024
- #MastermindJapan #Mastermind #JapaneseFashion #OffWhite
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MASTERMIND JAPAN is one of the first labels ever to adopt the street luxury distinction. Reggie breaks down its origins and how it paved the way for many of the designers and brands you're familiar with today.
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The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond.
Keep it Casual.
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$800 for a tee shirt means I really need to learn how to sew.
If they sold them in stores you could just go loot one. Make sure you bring a mob with you so they can't single you out.
280$ in Kith now :) what a bargain!
Mastermind prices are crazier then off white though
Efit big streetwear brand in japan tho, even tho the price is really crazy people in japan keep buy it tho, idk what their secret but i can say most of their collection alwayss sold out even the price is crazy than Off white
the quality of fabrication and construction far surpasses Off Shite. I've been lucky enough to have been introduced to mastermind in the mid 00's. Some pieces i won are still like new, over 10 years later. And i can still wear them now and not look dated. Try that with Off Shite...
y y there’s a lot of artificial limited quantity
Mehdi Nebbaki It’s not artificial limited quantity. When I used to buy it, the showroom would be very strict in terms of how much quantity you could purchase of each item.
I’m some cases you could buy a maximum of 3 of one particular style. Some items you could purchase only one.
@@joser7894 shut up sperg, no one asked
Finally. Need a new video every day fr. Easily the best fashion blog on the interweb.
Agreed ^
Whitespace Collective nah mate, everyday videos would thin out the content. Like The Casual as it is
@@adlanhaziq yeah we all like the content to be casual and not rushed
Yes i love this guy’s work!
Mastermind is 10x better than offwhite even in collabs
Except the Doc Martens one
@@rexnihilum7822 i liked the docs....they weren't groundbreaking (arguably lazy) but they weren't terrible
@@chaosdracos but they certainly don't live up to the other collabs, def their weakest one (just goes to show how good their other collabs are)
@@rexnihilum7822 oh yeah, that I agree
Reggie needs to start putting a w2c in his description for these pieces he wears in the vids.
I don't care if heads think it's past its prime..MMJ/MMW will remain my favorite brand I can't afford...sigh..i just love the bold in your face skull and cross bones . The high quality craftsmanship and punk aesthetic . I feel like "real non hypebeasts" know Mastermind. Like I have 0 interest in Supreme but something draws me to Mastermind.
Yo supreme was a skate brand before it took off and became a stupid hypebeast thing 😅
@@LeBron_Jame oh I know it's still not my thing tho
@@AnthonyBottari yeah it's not cool anymore
I still buy Mastermind they have better pieces than off white but off white is decent
"Arrows over Skulls"
nah I prefer mastermind more
@@crysisbai Skulls and Crossbones...... Haha
The Jesuuuus gets me every time lmao
still loyal to Mastermind, Y-3, Suicoke.
mastermind: expensive but detailed and has maybe the best quality among all the hi-street brands
offwhite: expensive, quality SUCKS ASS
Mastermind World is my favourite brand right now, quality is amazing
So are the prices.
I like mastermind and it's design. But it's simply unattainable at its steep price ;
How's your channel not bigger? Great vid as always
Cuz hypebeast dun have interest in history of a brand they buy it for the hype
You bout that quality content the fashion genre of RUclips needs
Mastermind Japan. You think off white gets people talking about how expensive your shirt is, until you start to contemplate on the price of mastermind.
Mastermind better than off white especially the quality
I'd love to see a break down of "collab culture" we see so often now with brands opting for collabs for exposure and hype rather than original pieces
Mastermind pricing is totally ridiculous, no matter what the quality! €3000 for a hoodie that isn't even looking that special is insane! I could buy 100 €30 hoodies for that elsewhere.
Mastermind >>> Off white
Mastermind = Quality on another level
Mastermind is straight luxury and makes Off White look like cheap shit in comparison. I’m not knocking Virgil or Off White but Mastermind is on another level.
Mastermind collabs are a great way to introduce people to the brand at a lesser cost. Prices are still high but a steal compared to regular Mastermind. If u get your hands on Mastermind u will not be disappointed.
Great channel Reggie
Keep it up
What if mastermind collab with supreme
yeah, that would happen in my dream
Sir, that hoodie is fresh. Where art thou cop?
From whom doth thou cop?
Ah yes gentlemen, it is indeed quite exquisite 🧓🏻🍷
"where doth thou copeth"? 😌✌️😎
@@D3athW1ng 😆😅😂
dennis tomboc H&M
Classic "stamp-our-logo-and-charge-fortunes" brand.
Very desirable though :)
I just got done doing a video review on the Mastermind x Suicoke espadrilles. I love Mastermind Japan (Mastermind World)
Mastermind quality is out of this world tho. Nothing can come close in streetwear.
I like the transparency "includes paid promotion".
Ayanda Dladla Pretty sure it’s required.
I've gone through 2 pairs of the Cole Haan x Mastermind Zerogrands and can confirm I'm gonna stock up on 2-3 more pairs cuz theyre just G AF
Just looked those up and they're sexy I'm gonna grab me a pair
@@camwilson2583 highly recommend them. I wear them casually or even with my work suit. @HishamCZ if u wanna sus how they look. You can find them for about $300 - $400.
@@hishamziard8473 thanks man! I wear suits sometimes for my business so these will definitely be a must havr
These Mastermind Zerogrands look like regular Zerogorands (minus the logo), any build quality difference that justifies the mark up? I mean, it's not like the GRs are any cheap but you could get 2-3 Cole Haans for that price
@@fyterclef2323 the leather is lighter and more flexible. Visually its very similar except for the detailing. Theres actually the mastermind skull logo all over the shoe but it's very subtle.
Mastermind politic is simple. If you don't have the money - Don't buy it. Such brands does not struggle to sell their articles, trust me.
" *JESUS* .... but it was cashmere tho"
God damn I’ve spent so much on mastermind Japan and I do not regret a single piece
Lucky
that white bomber silk jacket cost me 4k, it was too expensive as a streetware but the quality is awesome. Kinda happy they got out of that shiny Swarovski diamond collection that. That was too tacky
Big facts quality kn mastermind is isane even on tees offwhite is trash in comparison
I want one, but my girl doesn't like the skull... T_T
looks like you need a new girl
pulling a big ass skull on everything is not cool, so as offwhite Tees.
Been a fan from day 1 & I'm still impressed by your journalism skills Reggie. Best of luck to you in your endeavors.
mastermind's bomber jacket looks very good
Mastermind is still doing very well though.
70% off(white) coming to a store near u.
“But it as cashmere tho....” haahahahahaaahah that had me died
Reggie, I saw you were with Chris Okano, if you guys are actually going to collaborate together that would be amazing
Nikko Sisowath Maybe some Tokyo Creative stuff goin on
@@ToriKo_ It would be interesting to see what happens when these two aesthetically different bodies combine
I mean, the design and sound of both their brands and image dont suit at all, what with Creatives fun and bright approach as compared to Reggies cool and intellectual style.
Im really curious how theyre gonna do it, its gonna be exciting
*OFF WHITE = 🗑*
Easily one of my favorite brand. MMJ is fire.
First like
To be honest I only recently discovered this brand because I was checking out/looking for the Converse ERX-400 Laker's colorway and found theirs as well, lol
RUclips really came in with this recommendation out of nowhere tbh
I own a mastermind jacket worth 10k CAD. Only worn once at a special event but too worried to wear again anywhere else. I still love the fuck out of that jacket.
but it was cashmere tho 👀
I'd like to see a video like this on undercover.
Thank you!
Please do wth on Neighborhood!
Amirlan Kurakov yup they had some awesome peices
Keep it up bro 🔥🔥🔥
The quality is crazy when I checked it out in Gr8 , shame I’m not pooping gold bricks to buy stuff from the brand
To me mmj still better than ow but mmj price is way way to overpriced
Anyone here copped some mastermind before?
I did and didn’t really know what I had at the time. Got some shirts at an estate sale, got them with my daughter in mind since they were size medium. NWT hanging in a closet, one of them has the rhinestone skull, it’s black with the red white and blue ribbon down the sides. I looked around thinking it might be bootleg but turned out to be a legit $400 shirt. Lol
Skeezix Bruh I have such a similar story to this 😅 basically I was looking on grailed for some mastermind and I saw a box logo camo tee for $100 and immediately I thought it was fake but he sent me more pics and it looked pretty legit to me so I bought it from him and it turned out to be real! I was so shook when I got it cause I assumed it would be fake 😂🤷♂️ but I guess I got lucky
That’s crazy, I found some Kaws shirts at goodwill from 2007 with the tags. The tags have the hologram and all, I can’t find pics anywhere of it tho, it’s got four hands with the clowns painted on them. Goodwill is ok but estate sales is where the treasures are. Some of the houses are stuck in a time warp. Nothing like snagging a 80’s guess acid washed denim jacket for $6.
Skeezix jheez a guess jacked for $6?! Wow 🔥
Go to estatesales.net and type in your zip code. I usually get a feeling from the pictures whether it will be worth it to go to one or not
Only thing i someitmes like about off-white is the 10 so this seems like an insult to masterminds lol. Hate FoG too, nepotism at it's best, so that too feels like a diss.
Yeah the assc mastermind literally sold out in 10 seconds
Love the videos. Wouldn't be surprised if we start following the trends you start. Ganbatte
Seems like theres limit to how many poeple watch mens fashion on youtube
Love your content as I create similar videos to this aesthetic. I’ve realized I like unconventional designers that did not go to school more as they create more unorthodox garments and creations. Thoughts?
Skull and bones? A yeah yeah that’s original
Uncultured ^^^
12:34am where I’m at. Very lucky I got a 2 hour late start to watch this 😂 after this I’m going to sleep
Feelin' the after-credits... I see whatcha did there. That's good Shwarma.
Got the tnf mastermind nuptse
Masterwhat? 🤢🤮 All I see is some random Japanese brand stealing our lord’s Philipp Plein logo 😤😡
Carløs Palomino I think you need to do some research - your lord PP is a fraud who stole the mastermind logo, without even bothering to slightly change it! It’s well known in the industry.
imagine Mastermind x Off White
Props for letting me watch 9 min of educational video before you plug in the ad. Good stuff every time Reggie!
I bought a Mastermind world long sleeve and I gotta say...DAMN the quality is Niceeee ya it's expensive but I personally think and you guys will most likely think the same way when you actually get your hands on the actual thing and you will think damn it's well worth it
jack zhou agreed! It’s expensive but if u get a piece from mastermind u won’t feel like u got ripped off based on quality
What mastermind pieces do you own reggie? I remember you used to have a pair of the vans in your background before.
I managed to pick up the mastermind x gundam last year. But most of their pieces retail are just far to much
I never liked offwhite tbh
Can you make a video about Peaceminusone?
It's awesome to see how your channel has grown, you totally deserve it! I remember when you had around 5k subscribers not so long ago lol
マスターマインドジャパン最高！
Thats whats up!
A casual video on my birthday??!!
Mastermind is better than off white IMO
Anybody else peeped the cashmere joke ?😂
I love the clink sound your rings make when you put your hands together
I have a skull printed hoodie feels good
I can respect this brand's history, and upcoming, especially their punk/grunge aesthetics. However the minute any brand relies on large scale graphics, it completely disregards and defiles the quality of the garment itself, especially when the price per piece exceeds well over $1000 for a graphic. ( especially when the price for a collaboration is in no way equal to the quality ). There is less personality in wearing mass produced graphics, and in no way justifiable in price. Mastermind Japan is literally Japanese Supreme with "luxury" price tags.
If you were to give me the option of choosing between a plain John Elliott bomber jacket, or a Mastermind Japan bomber jacket with a large ass logo on the back, my answer would be obvious.
bro, go to a store, or order a piece from farfetch. Yes, it is heavily labeled/ graphic-tized. However, the material is world class. Plus, at most stores - even online outlet, there is only 1 piece per size at a time. it is super exclusive. i couldnt understand it at first but now i get it.
Hey bro, you should totally make a video abt #fr2, would love to see my favorite brand talked abt😁
BUT WHERE DO I BUY THE HOODIE YOU'RE WEARING ??
Why isn’t this monetised?
Please do WTH on stussy
Damn, this is some quality content. Keep it up my man, you deserve much more !
Yo I got one on my channel
Cole Haans are my dailies.
Vans, Vans and more Vans....LOL
whered you get ur hoodie? i like the style
Those Collaborations are Dope!!💯
Never Ever Give Up on Yours!!💯
Mastermind overrated
From "Rise" to "Survive"
Reggie Mastermind
i need those jackets! I need to go back to Japan
0:58 thanks me later.
knowledge is power
Another make to look at. But even if I could afford it, would I really be walking around in a tshirt for 600 quid ? Maybe with a bodyguard.
Hood by air
0:39 and the like
💯
I am intrigued
Agree
yo WTH is Visvim!
informative