How 'Forecasting and Backcasting' Enable Disruptive Innovation

Forecasting and backcasting are two techniques that provide a framework for disruptive innovation. That’s the kind of innovation that changes the rules of an industry. Think AirBnB or Netflix.
These techniques rest on the principle that disruptive innovation needs visionary direction in order to happen in jumps and leaps, as opposed to in steps.
In today’s extremely competitive marketplace, and with consumer behaviors evolving faster than ever, companies need to look to the future to achieve the greatest impact. Depending on the industry, this future can be five years, ten years, fifteen years from now -- or more.
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