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@@ananasboy1110 That the hype has pretty much died down this season, especially compared to last season, and that there has been a failure to convert attention from Messi to the MLS more broadly. People will tune in to watch an Inter Miami game but other matches haven't seen an uptick in viewership. It's a half-hour podcast, so they delve into more detail, but they don't mention the part about developing youth. An interesting anecdote they mention is that last year the hotels they stayed at would get mobbed whereas now they (Inter Miami) can travel much more in peace.
It's the other way around. It's not like Americans searched for it, Beckham, Messi and others from European Leagues want to make money in the US. Football wants American money, it's not like Europe is'nt paying enough.
Well, I'm an Asian. I watch all the European leagues, but the only MLS games I watched were Miami's. They might be improving but it's still a long road for them.
As a football fan, I'm not interested in MLS. They can sign all the top players from Europe but it still won't work with me. MLS should target Generation Alpha and future generations.
Both are happening. People don't realize it's counter balancing the few who supposedly retire here with youth development. It's not even close to the league it was even 5 years ago
The salary cap is both a blessing and a curse, on one hand keeps clubs from going broke and makes them try to raise/acquire young talent, on the other hand a lot of that young talent will gladly want to go to Europe and only the lesser talented will remain. Perhaps it can be gradually raised, but not done away with. And even then, it will still suffer from the same eurocentrism that Mexico and Conmebol suffer from - but then, being equivalent to Mexico and Conmebol will already be a great advance. Do agree MLS has gotten better compared to 10 or even 5 years ago (and let's not even mention the pre-Beckham times), and with time it is gradually raising the fanbase from being just liberal suburbanites and/or urban hipsters (which needs to keep happening, most democrats arent into outdoor sports [if into sports at all], and hispanics are not solidly democrat anymore). Gradually raising salary cap will help, while still favoring those that come out of local youth academies, so increasing profitable transfers to Europe or even Mexico/Conmebol can increase global awareness of the league. Tapping into the Hispanic market will also help, but it will need to be focused on better, as Hispanics like watching worldclass players. It will also take time, because it is easier focusing on 2nd-3rd generation ones that arent into the clubs their parents were fans of back home. The Leagues Cup might help, but it is a double-edged sword, because those Mexican teams are also getting heightened exposure in the US. All in all, MLS will keep growing, but it won't be NFL level right away, it will have to go thru steps. It is already challenging basketball and baseball, and that's a great start, will need to keep pushing. European/Mexican/Conmebol clubs have a headstart of 80+ to 100+ years, after all. Plus it is being managed way better than the Chinese or Russians or Indians or Arabs or Australians have, for example, whose policies have floundered due to rampant state/corp financial profligacy and mismanagement, and/or other issues (Russia too localistic policies regarding transfers in and out the country [plus banned by recent events], plus hockey is way too big there, and depends too much on state+corps; China too state-regimented clubs [w/a lot of wasteful spending] and lifestyle, plus disciplined/amateur singleplayer sports are favored to teamsports; India still has most players used to playing barefoot, plus priv-corp financial mismanagement, and way too big cricket; Arabs spend on big stars but not much else, too dependent on oil corps, fractured in several countries w/different skill levels and advancements; Australians not mismanaged much but still have too much competition with ausfootball/cricket/rugby, market not nearly as big as US [similar to Canada rather, which also has advanced but still only big enough to share league w/US, and has competition w/way bigger hockey and also basketball]).
0:20 There is no something larger. They got old . When they were in their prime they were playing in Europe. This is a major reach just for the sake of the video.
Yup! They wanna be in Europe for the cash (the combined revenue of the Big Five leagues is still more than the NFL - despite the countries they are in having a cumulative population that is less than that of the USA), and to compete against the very best professionals! And that will remain the case for decades to come...
You missed one important little detail: American investors. They now own many clubs in Europe and Brazil. So it’s a more efficient way to move players from mls to Europe or Brazil or the other way around. It’s part of the plan. That doesn’t mean that those young players are really good haha. Think about it. And not so fast. There’s another region that’s competing with them: the Middle East. But that’s another story.
When, he is kinda right. They stole football, but had to hide it under the name soccer. And it was such a bad copy, that even their own people don't care for it.
i'm 42 years old and i'd consider myself part of the first generation of american soccer fans i think the big shift was the sheer amount of kids who play sport at the youth level in the usa now yes not everyone sticks with it but its like baseball now as in pretty much every american kid has played atleast 1 season of it i'd say going back to the late 80s early 90s this started
Not sure if they "stole" football, but they are certainly improving. The worldwide Apple deal is the biggest perk in my opinion, sports broadcasting is a huge mess here in Europe that needs to be solved. The MLS acted a lot smarter in that regard.
I live here in the United States and I'm not interested in MLS or Liga MX even though I'm Mexican. You ask why well theirs is no relegation nor promotion. It has no passion and it is not close to the top 10.
9:43 Shout-out to Brian Gutiérrez of the Chicago Fire. Alphonso Davies (Vancouver Whitecaps), and Jhon Durán (Chicago Fire) also came from MLS before going to Europe.
I mean its pretty clear what is happening... play good football in your prime years... then move to the US/Saudi to get the bag when your body is at 10% capacity (they are both shit leagues)
Anyone else notice how they show the map of where Latino Americans are most prevalent and the video says the MLS is putting more teams where they live, but the MLS only added 3 team in the really dense Latino area and a majority added to non-dense areas. As both an American and a soccer fan the MLS has really pissed me off to a point I have gone from a pretty devoted fan of the MLS who would watch any game or team, to someone who might check the score line every couple of weeks. This is because the Apple TV pay wall, the obvious favoritism towards Inter Miami, the stupidity in the way they have changed their playoffs, and that they are shoving Messi down my throat.
Yes... It is because they are old - and Messi rejected all European offers because he didn't want to go to another European club if he couldn't go back to Barcelona after he hated going to PSG.
It's not gonna work, it will flop after Messi retires. It's the same as always, you have to make it big in Europe to get the following. America has too many high profile sports to get every fan engaged, NBA, MLB, NFL and NHL has to share with MLS.
messi in MLS is untouchable… the league itself lacks integrity.. hopefully just stays in america w american viewers. let the rest of us enjoy european football
I didnt have time to watch the video yet, but judging by the title....i dont think the usa can steal football for real..the culture is too strong here in Europe...yes they have some moments when it feels possible, but couple old legends joining the mls every now and then doesnt mean they stole football. Football will always be strongest in Europe, even if Argentina wins the WC...or Usa next...it wont mean anything for the culture there
Overly optimistic. At its base, sports is cultural. And, culture does not change that easily. Especially, the culture of strong nations like the Americans. So, to think that the MLS will one day surpass the NFL is nonsense. Due to the US economic power, the MLS might be able to more and more easily attract quality players. And, it does, every year. But, to think that the MLS is on an unlimited and stratospheric growth is not reality. To get a reality check, one just needs to look at the TV figures. So, my dear European friends, no need to worry about the MLS taking over your sports as this video suggests.
TV ratings for the last few years pre-Messi is little more than a quarter million. Now that Apple bought the rights post-Messi they won't release the numbers (I've heard Apple made them sign non-disclosure agreements), but they're behind an expensive paywall and rumor has it this isn't going well. One of the best sources for info on American soccer is World Soccer Talk as they tell the truth. Most of the mainstream media just sugarcoat everything to protect their image.
ranking of leagues in europe is also based on history. you can see that arabia also has many strong teams with famous players, but history is history. Miami could be the most popular team, but that doesn't mean they're most respected.
Yes, yes, sure. But: MLS isn't part of the Champions League, which is THE club competition I'm interested in. So, MLS may have the potential to win new fans of the sport of football, but I doubt it has the power to draw in existing fans like me.
The winds blowing MLS to higher & higher elevation come from different places at different times. I'd say the most dramatic push came earlier, when Portland & Seattle came into the league and started filling their stadiums. That demographic was almost entirely from the White demographic. Then it was from Atlanta & Nashville, which wasn't Latino. Now, it's coming from Latinos in Miami. Different dynamics at different times. All going in the same direction and all good for MLS.
not having australia highlighted on your map is an insult lol. we love football here, we have a decently competitive league that signs world-class players just as MLS did years ago, not to mention a large portion of immigration here are football fans. update your graph and colour us in please
I think you were not highlighted because football is not your biggest sport like in most of the world. Rugby (and possible Australian rules football?) trumps football big time.
In all the negative American bashing here, one thing is for sure. This is an American league. It was meant for an American audience. To some of my fellow US soccer fans. Stop trying to pander to Europe. Most of them will never watch no matter how much you try. Do you watch other foreign leagues in other sports. Baseball fans here. Do you watch Nippon? No. And for a tiny niche, Jappanese people don't really keep up with MLB except for Shohei maybe. Just enjoy MLS for what it is for God's sake. It's exhausting. If you're so in love in European football, then watch the Prem. It's not hard.
As an American, I can attest that most all my "soccer" friends and I watch the Prem or UCL. Messi-mania was true tho. I go to Cal State Dominguez Hills which sits next to the LA Galaxy's soccer stadium in Carson, California. I have never seen that stadium more packed until Messi showed up haha they had to send out school-wide alerts and emails. I HOPE MLS becomes as competitive as the EPL because I would love to just go to my local LA Galaxy games more than stream Chelsea games (although I should have been watching more LA Galaxy the last 2 seasons cuz Chelsea was in the wilderness).
People hate on MLS, but it’s a ton of fun. Great friendly fans, new stadiums, developing new talent, sure it’s not the best, but it’s what we have and we’re trying to grow it.
I think that's exactly the problem for most Europeans. You have friendly fans, here we are used to ultras for passion and support. You have fancy new stadium, here we have the historical grounds. There everything is starting, here many clubs have been going on for more than a 100 years. For now most Europeans see the MLS as an entertainment product, an artificial league, without the underlying passion, heartbreak and history that most European clubs have had. Things like the buy your way into the league, without any promotion/relegation feeds into that. That's also why the Saudi league and clubs like RB Leipzig get hated on. They're created with money, not by fans. But who knows, real passion and history takes time, so maybe someday MLS will be bigger. But most European clubs have had 100 years of advantage in building that.
@@luukhoogland1431I think you’re spot on. With the history, heartbreak etc especially. Like you said, it’s a new league, where teams in Europe have a century of history. I would like to call said Europeans out on the “fake” nature of MLS. Yes, many clubs in Europe started as a workers club with a union vibe, but they’re all owned by billionaires now, treated like a business, just like MLS. If authenticity only comes with history, then just give MLS time.
@@luukhoogland1431 I am American and I don't expect Euros to ever watch MLS ever. Even if it becomes the best league in the world which would be decades if it happens. And why would they? People in London have a team to follow at a reasonable hour. The league you watch for the most part is tied to the country and culture you're connected to. It's that simple. There are foreign fans yes. And that's cool, but they'll always be a niche. US fans need to accept the faster we stop pandering to the Euro crow the better for all of us as a soccer nation.
@@Northwest360 I wouldn't agree that Europe teams are all owned by billionares. For example my home team Eintracht Frankfurt is owned by the members of the club, like most of the teams in Europe. Yes I know it's a bit different in England or France but most of the clubs are still owned by their fans.
This is kind of a stretch. Their approach to sign veterans who barely care about being on the pitch hasn't changed. The only difference is that Inter Miami was able to snag Messi because he loves that city and already lived there. If Messi loved, idk, London, MLS would remain the same, and once he retires MLS will keep being the same. Their growth as brand worldwide has been meaningless over these past years. In fact, what they want, and you can see this from their expansion strategy and marketing, is to attract a younger audience in order to compete with the big leagues of the country in rating. They don't even consider themselves as a competition for the big European leagues, hell they don't even consider themselves a competition to Liga MX in their same country, and instead they try to promote them too to attract viewership within the States. So no, they didn't stole anything.
Hypothetically, even if MLS were to overtake Europe later, how would they address the time zone disadvantage? European football is an integral part of Asian/Indian football fans. We’re used to staying up slightly late for midnight kickoffs, but the American early morning kickoff times don’t work at all.
that can also apply for Europe; we're not going to watch MLS due to the timezone differences; heck, i would love to see Libertadores and Sudamericana but i can't due to the bad schedule for us (and Africa as well, whom is growing very fast)
Sports in the usa are mostly entertaining from my understanding, they have no heritage so they might grow the league nationally but it will most likely not grow internationally the Japanese failed,Saudis are failing imo,mls is also failing, nowadays European football have some problems imo but the fans will continue to support the clubs despite of it, your favorite football club is something you usually inherit from your parents or family members something that gives a connection between each other and not brought by having a famous player ect. If the mls is really that reliant on Messi they are screw. F1 saw a bump in the USA because of Netflix idk by how much, still they probably prefer nascar. It’s not impossible to do but is very hard and will take decades and billions in investment, if you wanna be taken seriously by European fans,Latin American fan and even African fans ect
Most of Miami’s Latin population comes from Cuba, Puerto Rico, and Venezuela, where baseball is more popular. It’s why the World Baseball Classic was in Miami
Americans rather watch NFL, MLB or NHL. I played 🏈 and I played 🏑 too. I did play soccer for replacement for football when I got hurt when I was in tjfl. I hurt my arm tackling someone in game.
Mark my words: MLS youth academies will only work if they steal talents from other countries. People think it is easy to find and grow talent. US invest in too many sports, and not like it should in football. And its not just a matter of money, but also how to spend on it.
Mls shouldn’t be top 10. The players aren’t at a good form and only play for the money while the league doesn’t have promotion and relegation, doesn’t play away games in the leagues cup, doesn’t have any cup like la copa del rey, and doesn’t even dominate the important cup which is the CONCACAF champions cup. Even Costa Rica has more CCC titles than mls and that tournament is dominated by liga Mx.
I think football history and the champions league just makes Europe more attractive the only way MLS beats that is buying all the top players in the world at once and I don’t see that happening personally
The nba has 30 teams and every team has at leasst 2 players that gets paid 40 million dollars a year. if MLS can do that I swear to god everyone will want to play there.😊
to put this in the best way possible for your arrogant europhile mind can understand is In the US, Canada, Australia, and Ireland they have developed a sport also known as football that is considered more popular then Association football not to mention the existence of Rugby football. So to not confuse Association football with the more popular from they use a slang term developed ironically in the UK called soccer but soccer fans can't stand the idea that a people don't like their sport can't compete against the domestic games developed be these countries so they bitch and moan about in on the internet to feel like smug assholes.
This is something that NEVER is going to happen in 'merica! The truly 'merican already haver their own rugby version of sport, called 'merican football. Therefore MLS which yes, it's a retirement league will never be a real football league. Not today, tomorrow or in 100 years!
This video is horrible and highlighting the wrong things. Soccer is growing because it has already taken over Ice Hockey in the USA and soon to take over Baseball. There was a study that more kids under 15 follow a soccer team than MLB. The problem for the MLS is they put themselves behind a pay wall before it has established a mainstream presence, killing the momentum of the league. The EPL is drinking their milkshake because it is only league that gets games shown on network TV and is driving the growth of soccer in the USA, especially with popularity shows like Ted Lasso about the EPL. So the EPL is getting bigger in the USA and MLS has hindered their growth with the Apple deal.
Yeah.... no, and never will be. You can't change culture like that i mean Saudi try it very likely with all these star players but you simply can't. Also in europe very less people care about Inter Miami or Al Nassr sad but true :)
This video is kinda edited as a way to be an Ad for MLS or might just be MLS paid propaganda. The leagues cup has been a terrible tournament, it’s dumb to have MLS running while everyone will pause to watch the World Cup. Nobody will be paying attention to MLS. And once messi is gone or retired, people won’t watch MLS. MLS needs to invest in communities and build an organic soccer culture in the US. The Apple TV is also a weird partnership as well.
As much as europe is going into recession the difference between salaries paid by European clubs and American clubs is goong to increase It is not just as simple as throwing money like saudi is doing a whole ecosystem needs to evolved with help of apple and other brands the thing with saudi Arabia and middle eastern countries is there is a large wealth disparity people related to royal families have endless stream of money whereas large population have not enough money to make the leagues valuable The fact that they are allowing young talents to sign for more amount is the most important key people don't want to see washed out superstars unless messi or ronaldo playing with no Passion for sports just for money But at same time clubs like real madrid and other European clubs are also expanding in US if european economy goes downhill as it is going Europe will have to loose a share of the sport
I've been waiting for the sleeping giant that's the US to supposedly wake up aaaaany day now. I cannot understand how the US could figure out how to be gold medalists in obscure sports no one follows like Curling but they can't figure out soccer. One day though... maybe. Oh by the way: the Leagues Cup sucks, the Mexican teams have been complaining how one sided its been and it doesnt look like that'll change. It's not working as intended.
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a
It’s a pyramid scheme
Kale kand j
i'm american i watch tennis, international football, f1 , badminton,cricket, swimming
PLEASE stay away from scam sponsors such as masterworks
How are they a scam?
I couldn't care less as long as they bring out quality content
The Athletic just uploaded a podcast a few days ago titled "Is Project Messi Working in the USA?" and it contradicts most of these points 😂
what is their view?
I'll leave my comment here to get notified when someone get the answer of @ananasboy1110
@@ananasboy1110 That the hype has pretty much died down this season, especially compared to last season, and that there has been a failure to convert attention from Messi to the MLS more broadly. People will tune in to watch an Inter Miami game but other matches haven't seen an uptick in viewership. It's a half-hour podcast, so they delve into more detail, but they don't mention the part about developing youth. An interesting anecdote they mention is that last year the hotels they stayed at would get mobbed whereas now they (Inter Miami) can travel much more in peace.
@ananasboy1110 They were mostly saying that the Messi hype is not sustainable and is already showing signs of declining.
@@BabsW different stances, all from ChatGPT
They already had American Football but now they want ALL the Football 😂
It's all about money
Americans lack football culture
They had handball and now they will have football too
It's the other way around. It's not like Americans searched for it, Beckham, Messi and others from European Leagues want to make money in the US. Football wants American money, it's not like Europe is'nt paying enough.
They want money, classic USA move
I'm American and I do not follow MLS at all. I just can't. I watch European leagues and the UCL.
Well, I'm an Asian. I watch all the European leagues, but the only MLS games I watched were Miami's. They might be improving but it's still a long road for them.
Perfect example how this video just is not true. Europe is King still.
@@JoeKifla_KajmakCityWatch the video again then. The video is about the MLS’ potential and how to achieve it; which it has yet to achieve.
Just a sensational title....journalism 101
Ya most just watch the premier league, ucl , and maybe Liga Mx
As a football fan, I'm not interested in MLS. They can sign all the top players from Europe but it still won't work with me. MLS should target Generation Alpha and future generations.
Both are happening. People don't realize it's counter balancing the few who supposedly retire here with youth development. It's not even close to the league it was even 5 years ago
MLS salary cap means that teams have a lot of young players. You have to watch it to see for yourself.
The salary cap is both a blessing and a curse, on one hand keeps clubs from going broke and makes them try to raise/acquire young talent, on the other hand a lot of that young talent will gladly want to go to Europe and only the lesser talented will remain. Perhaps it can be gradually raised, but not done away with. And even then, it will still suffer from the same eurocentrism that Mexico and Conmebol suffer from - but then, being equivalent to Mexico and Conmebol will already be a great advance.
Do agree MLS has gotten better compared to 10 or even 5 years ago (and let's not even mention the pre-Beckham times), and with time it is gradually raising the fanbase from being just liberal suburbanites and/or urban hipsters (which needs to keep happening, most democrats arent into outdoor sports [if into sports at all], and hispanics are not solidly democrat anymore).
Gradually raising salary cap will help, while still favoring those that come out of local youth academies, so increasing profitable transfers to Europe or even Mexico/Conmebol can increase global awareness of the league. Tapping into the Hispanic market will also help, but it will need to be focused on better, as Hispanics like watching worldclass players. It will also take time, because it is easier focusing on 2nd-3rd generation ones that arent into the clubs their parents were fans of back home. The Leagues Cup might help, but it is a double-edged sword, because those Mexican teams are also getting heightened exposure in the US.
All in all, MLS will keep growing, but it won't be NFL level right away, it will have to go thru steps. It is already challenging basketball and baseball, and that's a great start, will need to keep pushing. European/Mexican/Conmebol clubs have a headstart of 80+ to 100+ years, after all. Plus it is being managed way better than the Chinese or Russians or Indians or Arabs or Australians have, for example, whose policies have floundered due to rampant state/corp financial profligacy and mismanagement, and/or other issues (Russia too localistic policies regarding transfers in and out the country [plus banned by recent events], plus hockey is way too big there, and depends too much on state+corps; China too state-regimented clubs [w/a lot of wasteful spending] and lifestyle, plus disciplined/amateur singleplayer sports are favored to teamsports; India still has most players used to playing barefoot, plus priv-corp financial mismanagement, and way too big cricket; Arabs spend on big stars but not much else, too dependent on oil corps, fractured in several countries w/different skill levels and advancements; Australians not mismanaged much but still have too much competition with ausfootball/cricket/rugby, market not nearly as big as US [similar to Canada rather, which also has advanced but still only big enough to share league w/US, and has competition w/way bigger hockey and also basketball]).
for a century the biggest footballers have been south america and europe
the best from usa is pulisic and landon donovan
0:20 There is no something larger. They got old . When they were in their prime they were playing in Europe. This is a major reach just for the sake of the video.
Yup! They wanna be in Europe for the cash (the combined revenue of the Big Five leagues is still more than the NFL - despite the countries they are in having a cumulative population that is less than that of the USA), and to compete against the very best professionals! And that will remain the case for decades to come...
You missed one important little detail: American investors. They now own many clubs in Europe and Brazil. So it’s a more efficient way to move players from mls to Europe or Brazil or the other way around. It’s part of the plan. That doesn’t mean that those young players are really good haha. Think about it. And not so fast. There’s another region that’s competing with them: the Middle East. But that’s another story.
''How America Stole Football'' what are you smoking !?
Its just a title to bring in viewers bro calm down 😂
😂😂😂😂😂😂😂
Meth
When, he is kinda right. They stole football, but had to hide it under the name soccer. And it was such a bad copy, that even their own people don't care for it.
garbage , usa , mexico, canada will get better at international football
the 2 things America does very differently from the rest of the world are 1 sports 2 measurement units
i'm 42 years old and i'd consider myself part of the first generation of american soccer fans i think the big shift was the sheer amount of kids who play sport at the youth level in the usa now yes not everyone sticks with it but its like baseball now as in pretty much every american kid has played atleast 1 season of it i'd say going back to the late 80s early 90s this started
LOL, bro just threw in Mbappé's clip with the "When you can't beat them, join them!" line.
I'm a latino american, and I prefer to watch Liga MX and I support Club America, the team every one in my fathers family supports.
Nobody cares about that league. Trust me it's the same as boring as any concacaf football league
Whatever the future holds, we're here!
Not sure if they "stole" football, but they are certainly improving. The worldwide Apple deal is the biggest perk in my opinion, sports broadcasting is a huge mess here in Europe that needs to be solved. The MLS acted a lot smarter in that regard.
I live here in the United States and I'm not interested in MLS or Liga MX even though I'm Mexican. You ask why well theirs is no relegation nor promotion. It has no passion and it is not close to the top 10.
9:43 Shout-out to Brian Gutiérrez of the Chicago Fire. Alphonso Davies (Vancouver Whitecaps), and Jhon Durán (Chicago Fire) also came from MLS before going to Europe.
MLS is still struggling the Apple deal, no promotion no real visibility
MLS is also obsessed with Latinas😍
You say that european football clubs have the most money while there are saudi clubs
I mean its pretty clear what is happening... play good football in your prime years... then move to the US/Saudi to get the bag when your body is at 10% capacity (they are both shit leagues)
They didn't stole football they influence the football in a wrong way by capturing FIFA ..
Anyone else notice how they show the map of where Latino Americans are most prevalent and the video says the MLS is putting more teams where they live, but the MLS only added 3 team in the really dense Latino area and a majority added to non-dense areas.
As both an American and a soccer fan the MLS has really pissed me off to a point I have gone from a pretty devoted fan of the MLS who would watch any game or team, to someone who might check the score line every couple of weeks. This is because the Apple TV pay wall, the obvious favoritism towards Inter Miami, the stupidity in the way they have changed their playoffs, and that they are shoving Messi down my throat.
Yes... It is because they are old - and Messi rejected all European offers because he didn't want to go to another European club if he couldn't go back to Barcelona after he hated going to PSG.
The signings of high-profile players like David Beckham and Lionel Messi have undoubtedly elevated the league's global appeal.
225 k just Madrid VS Barcelona was more than 400 Millions
It's not gonna work, it will flop after Messi retires. It's the same as always, you have to make it big in Europe to get the following. America has too many high profile sports to get every fan engaged, NBA, MLB, NFL and NHL has to share with MLS.
messi in MLS is untouchable… the league itself lacks integrity.. hopefully just stays in america w american viewers. let the rest of us enjoy european football
he says as inter miami lost the playoffs a few weeks ago 😂
I didnt have time to watch the video yet, but judging by the title....i dont think the usa can steal football for real..the culture is too strong here in Europe...yes they have some moments when it feels possible, but couple old legends joining the mls every now and then doesnt mean they stole football. Football will always be strongest in Europe, even if Argentina wins the WC...or Usa next...it wont mean anything for the culture there
Trust me the U.S. is not dominating soccer any time soon.
Can you now do a similar video about what Saudi Arabia is trying to do with their league and football overall? And please remain unbiased.
IMPOSSIBLE HAHAHAHAHA
If America takes over, will the world have to call it soccer?
8:33 I was waiting for a transition for a Nord VPN sponsored section and thank god Athletic Interest didn't deliver
Forgot to mention 2 teams in Canada and 1 in Quebec, but that's okay. MLS is in the USA, we get it.
Quebec is in canada
Vive le Quebec libre
Overly optimistic.
At its base, sports is cultural. And, culture does not change that easily. Especially, the culture of strong nations like the Americans.
So, to think that the MLS will one day surpass the NFL is nonsense. Due to the US economic power, the MLS might be able to more and more easily attract quality players. And, it does, every year.
But, to think that the MLS is on an unlimited and stratospheric growth is not reality. To get a reality check, one just needs to look at the TV figures.
So, my dear European friends, no need to worry about the MLS taking over your sports as this video suggests.
TV ratings for the last few years pre-Messi is little more than a quarter million. Now that Apple bought the rights post-Messi they won't release the numbers (I've heard Apple made them sign non-disclosure agreements), but they're behind an expensive paywall and rumor has it this isn't going well. One of the best sources for info on American soccer is World Soccer Talk as they tell the truth. Most of the mainstream media just sugarcoat everything to protect their image.
ranking of leagues in europe is also based on history.
you can see that arabia also has many strong teams with famous players, but history is history. Miami could be the most popular team, but that doesn't mean they're most respected.
Yes, yes, sure. But: MLS isn't part of the Champions League, which is THE club competition I'm interested in. So, MLS may have the potential to win new fans of the sport of football, but I doubt it has the power to draw in existing fans like me.
Did they? Like dude as much as I love Messi, Busi, Suarez, alba and neymar (if he goes to Inter miami) I ain't watching the MLS.
The winds blowing MLS to higher & higher elevation come from different places at different times. I'd say the most dramatic push came earlier, when Portland & Seattle came into the league and started filling their stadiums. That demographic was almost entirely from the White demographic. Then it was from Atlanta & Nashville, which wasn't Latino. Now, it's coming from Latinos in Miami. Different dynamics at different times. All going in the same direction and all good for MLS.
not having australia highlighted on your map is an insult lol.
we love football here, we have a decently competitive league that signs world-class players just as MLS did years ago, not to mention a large portion of immigration here are football fans.
update your graph and colour us in please
I think you were not highlighted because football is not your biggest sport like in most of the world. Rugby (and possible Australian rules football?) trumps football big time.
@AlexRN Australian Football and Rugby League specifically.
Different topic: North and South American Football governing bodies should just merge to organize the one true Copa America. 🏆
never gonna happen. conmebol and concacaf dont get along. $$$$
concacaf wants the money from USA v MEXICI games and comnebol is also corrupt
You forgot one Thing: Football is nothing without good Fans!!!
I love MLS but there are a lot of problems with it but I grew up with the galaxy and love my club since 2010 I hope it grows better
MLS have all of that, but they don’t have the essence of football, which is passion. It’s just a product to capitalize more and more.
In all the negative American bashing here, one thing is for sure. This is an American league. It was meant for an American audience. To some of my fellow US soccer fans. Stop trying to pander to Europe. Most of them will never watch no matter how much you try. Do you watch other foreign leagues in other sports. Baseball fans here. Do you watch Nippon? No. And for a tiny niche, Jappanese people don't really keep up with MLB except for Shohei maybe.
Just enjoy MLS for what it is for God's sake.
It's exhausting. If you're so in love in European football, then watch the Prem. It's not hard.
the biggest problem is time zone , I like the UFC but barely get to watch it since its so late at night
As an American, I can attest that most all my "soccer" friends and I watch the Prem or UCL. Messi-mania was true tho. I go to Cal State Dominguez Hills which sits next to the LA Galaxy's soccer stadium in Carson, California. I have never seen that stadium more packed until Messi showed up haha they had to send out school-wide alerts and emails. I HOPE MLS becomes as competitive as the EPL because I would love to just go to my local LA Galaxy games more than stream Chelsea games (although I should have been watching more LA Galaxy the last 2 seasons cuz Chelsea was in the wilderness).
I like the strategy and nothing’s wrong with wanting to be the biggest. That’s what every organization should want. Just stick with the plan.
People hate on MLS, but it’s a ton of fun. Great friendly fans, new stadiums, developing new talent, sure it’s not the best, but it’s what we have and we’re trying to grow it.
I think that's exactly the problem for most Europeans. You have friendly fans, here we are used to ultras for passion and support. You have fancy new stadium, here we have the historical grounds. There everything is starting, here many clubs have been going on for more than a 100 years.
For now most Europeans see the MLS as an entertainment product, an artificial league, without the underlying passion, heartbreak and history that most European clubs have had. Things like the buy your way into the league, without any promotion/relegation feeds into that.
That's also why the Saudi league and clubs like RB Leipzig get hated on. They're created with money, not by fans.
But who knows, real passion and history takes time, so maybe someday MLS will be bigger. But most European clubs have had 100 years of advantage in building that.
@@luukhoogland1431I think you’re spot on. With the history, heartbreak etc especially. Like you said, it’s a new league, where teams in Europe have a century of history. I would like to call said Europeans out on the “fake” nature of MLS. Yes, many clubs in Europe started as a workers club with a union vibe, but they’re all owned by billionaires now, treated like a business, just like MLS. If authenticity only comes with history, then just give MLS time.
@@luukhoogland1431think copa90 had a video on this exact point a while ago
@@luukhoogland1431 I am American and I don't expect Euros to ever watch MLS ever. Even if it becomes the best league in the world which would be decades if it happens. And why would they? People in London have a team to follow at a reasonable hour.
The league you watch for the most part is tied to the country and culture you're connected to. It's that simple.
There are foreign fans yes. And that's cool, but they'll always be a niche. US fans need to accept the faster we stop pandering to the Euro crow the better for all of us as a soccer nation.
@@Northwest360 I wouldn't agree that Europe teams are all owned by billionares. For example my home team Eintracht Frankfurt is owned by the members of the club, like most of the teams in Europe. Yes I know it's a bit different in England or France but most of the clubs are still owned by their fans.
MLS pass needs to be free after World Cup. I really hope Apple is listening.
This is kind of a stretch. Their approach to sign veterans who barely care about being on the pitch hasn't changed. The only difference is that Inter Miami was able to snag Messi because he loves that city and already lived there. If Messi loved, idk, London, MLS would remain the same, and once he retires MLS will keep being the same. Their growth as brand worldwide has been meaningless over these past years.
In fact, what they want, and you can see this from their expansion strategy and marketing, is to attract a younger audience in order to compete with the big leagues of the country in rating. They don't even consider themselves as a competition for the big European leagues, hell they don't even consider themselves a competition to Liga MX in their same country, and instead they try to promote them too to attract viewership within the States.
So no, they didn't stole anything.
6:35 michael jordan even after retirement is more popular damn
Hypothetically, even if MLS were to overtake Europe later, how would they address the time zone disadvantage? European football is an integral part of Asian/Indian football fans. We’re used to staying up slightly late for midnight kickoffs, but the American early morning kickoff times don’t work at all.
that can also apply for Europe; we're not going to watch MLS due to the timezone differences; heck, i would love to see Libertadores and Sudamericana but i can't due to the bad schedule for us (and Africa as well, whom is growing very fast)
Cool. Now in part 2 talk about how MLS looks a lot like a Ponzi scheme.
Sports in the usa are mostly entertaining from my understanding, they have no heritage so they might grow the league nationally but it will most likely not grow internationally the Japanese failed,Saudis are failing imo,mls is also failing, nowadays European football have some problems imo but the fans will continue to support the clubs despite of it, your favorite football club is something you usually inherit from your parents or family members something that gives a connection between each other and not brought by having a famous player ect.
If the mls is really that reliant on Messi they are screw.
F1 saw a bump in the USA because of Netflix idk by how much, still they probably prefer nascar.
It’s not impossible to do but is very hard and will take decades and billions in investment, if you wanna be taken seriously by European fans,Latin American fan and even African fans ect
Pelé tried to make soccer popular in USA jn the 70's with Kosmos: a team with Beckenbauer and other mundial stars. But failed
As an American who only watches nations.This doesn’t affect me.Ima still root for Brazil.
Most of Miami’s Latin population comes from Cuba, Puerto Rico, and Venezuela, where baseball is more popular. It’s why the World Baseball Classic was in Miami
Americans rather watch NFL, MLB or NHL. I played 🏈 and I played 🏑 too. I did play soccer for replacement for football when I got hurt when I was in tjfl. I hurt my arm tackling someone in game.
Mark my words: MLS youth academies will only work if they steal talents from other countries. People think it is easy to find and grow talent. US invest in too many sports, and not like it should in football. And its not just a matter of money, but also how to spend on it.
Hopefully the growth from Messi stays after he leaves or retires.
Mls shouldn’t be top 10. The players aren’t at a good form and only play for the money while the league doesn’t have promotion and relegation, doesn’t play away games in the leagues cup, doesn’t have any cup like la copa del rey, and doesn’t even dominate the important cup which is the CONCACAF champions cup. Even Costa Rica has more CCC titles than mls and that tournament is dominated by liga Mx.
So basically, Beckham is a genius, on and off pitch
As a Marketer, I loved this strategy from MLS
I am one of those Latinos that MLS wants! I’ve been following the Fire since 2010 and only started going to their games in 2022.
America still is trying to develop a unique soccer culture
I think football history and the champions league just makes Europe more attractive the only way MLS beats that is buying all the top players in the world at once and I don’t see that happening personally
They would also need to Europeanise their league
planning to make bigger than la liga where Madrid and Barca play 🤣
MLS is a baby in the world of football but once we get some domestic goat status players, it will have a dramatic shift
0:35 Ain’t Adidas a german company?
I think (mens) soccer/football won't succeed in the U.S. because it's a world sport, and the U.S. doesn't like not being first.
i see maybe 1/2 messi clips a week... the only thing i care about when it comes to american football its the talent. the mls ect are just not exciting
MLS can never be taken seriously until they remove their lottery system and add relegation and get rid of the playoffs
Messi, the protected MLS baby, can only carry them so far. In fact, if it ain't messi, it ain't business for MLS.
and welcome to the ATHLETIC INTEREST, very iconic
The nba has 30 teams and every team has at leasst 2 players that gets paid 40 million dollars a year. if MLS can do that I swear to god everyone will want to play there.😊
Fantastic video as always guys!
3:10-3:20, that Map of teams locations is very off
A country that refuses to accept the true name of the game could never win the hearts of its fans.
to put this in the best way possible for your arrogant europhile mind can understand is In the US, Canada, Australia, and Ireland they have developed a sport also known as football that is considered more popular then Association football not to mention the existence of Rugby football. So to not confuse Association football with the more popular from they use a slang term developed ironically in the UK called soccer but soccer fans can't stand the idea that a people don't like their sport can't compete against the domestic games developed be these countries so they bitch and moan about in on the internet to feel like smug assholes.
Trueee
It's called soccer ⚽
It was called soccer in the UK until the 1970's and it's still called soccer in Canada, Australia, & South Africa, to name a few.
Typical euro snob
There is one problem with the video. It didn`t.
Y'all fighting for america or europe blah blah let football grow in the Philippines for christ sake we'll be the best on the world
Man i kove the voice over actor 👑👌🏾
Phoenix AZ has no MLS team? Not Latino enough?
I doubt MLS is actually top 10 league in the world
By some metrics yes it is
@@gregorkalinkat7657 By others it isn't and it will fall back where it belongs soon.
All this spouting nonsense when in reality no American actually watches it.
This is something that NEVER is going to happen in 'merica!
The truly 'merican already haver their own rugby version of sport, called 'merican football.
Therefore MLS which yes, it's a retirement league will never be a real football league. Not today, tomorrow or in 100 years!
This video is horrible and highlighting the wrong things. Soccer is growing because it has already taken over Ice Hockey in the USA and soon to take over Baseball. There was a study that more kids under 15 follow a soccer team than MLB. The problem for the MLS is they put themselves behind a pay wall before it has established a mainstream presence, killing the momentum of the league. The EPL is drinking their milkshake because it is only league that gets games shown on network TV and is driving the growth of soccer in the USA, especially with popularity shows like Ted Lasso about the EPL. So the EPL is getting bigger in the USA and MLS has hindered their growth with the Apple deal.
Yeah.... no, and never will be. You can't change culture like that i mean Saudi try it very likely with all these star players but you simply can't.
Also in europe very less people care about Inter Miami or Al Nassr sad but true :)
Are there any Europeans who watch the MLS ? 🤷♂️
This video is kinda edited as a way to be an Ad for MLS or might just be MLS paid propaganda. The leagues cup has been a terrible tournament, it’s dumb to have MLS running while everyone will pause to watch the World Cup. Nobody will be paying attention to MLS. And once messi is gone or retired, people won’t watch MLS. MLS needs to invest in communities and build an organic soccer culture in the US. The Apple TV is also a weird partnership as well.
Messi. That's how.
wtf the ad was so long
Now imagine if they brought Cristiano Ronaldo...5x better player and 10x more popular...
As much as europe is going into recession the difference between salaries paid by European clubs and American clubs is goong to increase
It is not just as simple as throwing money like saudi is doing a whole ecosystem needs to evolved with help of apple and other brands the thing with saudi Arabia and middle eastern countries is there is a large wealth disparity people related to royal families have endless stream of money whereas large population have not enough money to make the leagues valuable
The fact that they are allowing young talents to sign for more amount is the most important key people don't want to see washed out superstars unless messi or ronaldo playing with no Passion for sports just for money
But at same time clubs like real madrid and other European clubs are also expanding in US if european economy goes downhill as it is going Europe will have to loose a share of the sport
Omg I feel like this topic is getting exaggeratedly milked. Please begin to approach other topics again 😵💫 (F1 hopefully?)
The figures in this are skeptical at best
CR7 fans gather here let's cry 😭😭😭
You lost me at the sponsor, maybe do some research before, I understand money is important, but you might regret this sponsor later
US has no chance at succeding at football as long as they call it soccer, end of story
Wasn't messy retiring in the u s
I've been waiting for the sleeping giant that's the US to supposedly wake up aaaaany day now. I cannot understand how the US could figure out how to be gold medalists in obscure sports no one follows like Curling but they can't figure out soccer. One day though... maybe.
Oh by the way: the Leagues Cup sucks, the Mexican teams have been complaining how one sided its been and it doesnt look like that'll change. It's not working as intended.
VPN helps with blackouts