154. David Berlo's Model of Communication

David Kenneth Berlo was an American communication theorist. He taught at Michigan State University and later served as President of Illions State University. He propounded his model of Communication in 1960. This model is published in his book ‘The Process of Communication’. His model is also known as SMCR model of Communication. David Berlo described ‘Communication as a Process’ for the first time. In this video all components of Berlo's model have been discussed in detail with appropriate examples.
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