What Does A Media Buyer *Actually* Do? (in 2024)

Most people are clueless about what Media Buying is and what they (actually) do. Even if its quite simple. The definition and role of a media buyer have changed over the years...
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[@StephTerry-c2y]

To get straight to the point 1:29

[@yassine-j]

Couldn’t agree more with this! And yes, the best media buyers always end up starting their own business 😄

[@mmxvlla]

I’m just getting into media buying space and looking for a good education source. Matteo’s videos sharply cut through the noise on the internet. Keep it up!

[@SahilTanna]

Love this explanation!!! As a college senior right now studying marketing this was super helpful for applying to jobs!

[@MaxPerzon]

Love the presentation style video with real life examples and experiences from your own life 🚀🚀

[@Therealclips-ib8bm]

I’d like to learn. I’ve been researching on what it is. But I haven’t been able to find anything on it.

[@BamaPatriot61]

Nice video! I’m just learning digital marketing and media buying so i appreciate the info. Does anyone know if the media buyer academy with Adam Kalish is worth investing in? Some people say it’s good and others think it’s a bit of a scam or not very legitimate.

[@androidphone6972]

I’m learning Google ads and other ads, I’m curious, is a university degree required though to be hired as a media buyer?

[@domanicvaldez]

No it isn't.

[@oaksmadoaks3986]

Somebody who buys adds. After entire video I still don't understand. So I make an add for myself and some "media buyer" can buy it? Totally not understandable...

[@markpatel]

I think he was expressing his frustration regarding people not giving a damn about what he does. The guy miserably failed at explaining what exactly Media buyer does, what’s their role, responsibility and position is in the digital marketing process.

[@todddudas9715]

How do I get involved in the industry? What would you suggest? I am in Vancouver BC Canada. I appreciate it bro :)

[@Qasim_5678]

Very well explained!

[@belkacemtoula6565]

thanks you so much that was so valuable straight to the point no fluff

[@Chhexxy]

Nicely explain thanks bro ❤

[@VictorGiustiniPerez_]

Nice video! Thanks!

[@aortizandrew1]

Can you clarify how a media buyer can benefit a marketing agency?

[@marcomathewsofiana7176]

Perfect! Nice Video!

[@o5rodriguezjuliojr]

Do i need a degree to start Or to become a media buyer ?

[@_WOR]

Ehh not really. They’ll obviously say on the job listing that they’d like a bachelors in marketing, communications or related. Don’t let it discourage you. However they ARE going to want you to have 1-2 years of exposure/experience (previous employer cross trainings and stuff) so that you have a general understanding of the flow of buying and media. At the end of the day experience is king and it can trump a fancy schmancy but useless degree.

[@yuniakaminska5385]

Thanks, it was interesting

[@thegreatestyoutubeuser]

Very interested in this career field!

[@sirrparker47]

They suffer and pretend they don’t want to quit their job every day

[@melautajay01]

Thanks

[@sylvia-mwangi.6406]

where can i study it kindly

[@SrlbAlex]

👏👏👏

[@daveutube1231]

🙏🙏🙏

[@creative.toronto]

You just yapping damn

[@jajadwanderlust]

Gwapo mo naman

[@YashRaj-rf4dy]

Do anybody wants to build a sales funnel for their business?