You have hit the nail on the head - photography now is for the photographer. Enjoy your own photos. Most others don't care about image quality. Their phones are good enough.
I think you have the right mindset in post A.I world. Don't stop doing what you're doing, even though you'll probably never gain success or notoriety. Do it for you and find personal fulfillment from it.
What concerns me most about this is it expands the potential to for fake “journalism”. Imagine someone wanted to accuse a group they didn’t like of destroying property or committing atrocities. They could use these tools to generate graphic images to go along with the fake stories.
Exactly.....This and similar tools need a traceability/identification standard so editorial use can be validated! Already many images on social media with (very) questionable provenance are blurring the lines between truth and fantasy. IMHO, responsibility falls to the person or entity publishing an image. There needs to be accountability and transparency around use of all AI tools, especially where their use may be intended to form or change the consumers' opinion. Common sense must prevail or we're truly hosed.
Biggest concern about AI, is that from now on you really never can trust a photo….and very concerning from a journalistic point of view, fake news has never been more easy to make
My exact sentiment. More tools to help create false narratives and create confusion if you can't tell a false image from a real one. Can imagine such applications being used to bring down governments and individuals.
Doctored images existed long before AI. And it wasn't necessarily elaborate compositions requiring a flawless attention to detail. Just cropping an image could completely alter what it portrayed and this simple trick was commonly used in various media to manipulate viewers. AI only automated the process.
I’m glad I was born in the 50’s and grew up in the 60’s and early 70’s. I got to experience film and my own darkroom. Then I made the transition to digital and embraced it. For the most part the photography was created in the camera. I think it’s going to be harder for people to accept AI as part of “real” photography.
I agree with you 100 percent, but unfortunately, the train has left the station and AI is only going to make photography easier to use and more realistic very shortly. Wait until video AI gets more mainstream, that's when the problems will begin.
I was born in the 80s and experienced film cameras/dark room/digital transition. I still shoot film and still shoot digital. I’m also a massive user of AI, I will utilise them all together.
But is not “photography” it’s AI image generation, it could create any kind of images: illustrations, architectural blueprints, animation characters, infographics etc.
Typically I only edit in lightroom and taking lots of portraits, travel and, wildlife photograph; these having the importance of being real (at least to me) due to them representing something authentic in addition to the art theory element. In terms of what adobe is adding to photoshop, I feel like ultimately this doesn't change the "real" vs "just good looking" element of photography. If you're cleaning up a photo in photoshop or more complex color work, then it will still feel real, using the features added to fix lighting in portions of an otherwise okay photo is probably a positive. What I think this does hurt is the photographer who is a photoshop enthusiast and takes great effort to perform these edits, they were perhaps inauthentic to begin with and now their skill is devalued. Ultimately this is just going to make the celling higher for those photographers to get noticed, anyone can make an "average" heavily photoshopped picture now. You will have to have a very unique and identifiable style to stand out amongst the swathes
Most corporations wouldn't care and if they did care enough to give money to a real photographer, that might be against their mission as a corporation and the CEO, or art director, might be booted by the board for devaluing the stock.
I would say most nonPhotographers which is basically everyone doesn't care how the image is produced. Remember most think your camera takes good pictures.
I totally feel your pain. The world is messed up on so many levels. Why is art the first to get destroyed with AI? I'm a pro musician and it started there, moved to newspapers, journalists, TV, and now photography. What can we do anymore from the heart?
You can still make art from the heart, what stops that? What others do, humans and machine, may stop you from SELLING your art, but that is commercial application, another matter entirely.
Human curiosity and greed! I feel you, I am 60 and I have been a creative person all my life. I can clearly see AI, having stolen centuries long hard work of artists, robbing humans of the creative process, turning them into turnips.
The music is still going to be an art form and how you sound and play will be unique to you and your own voice too, if they want the perfect pop radio sound, go for AI. We still love real drummers when we have great drum machines.
@@magnuseriksson8081 AI will be able to mimic every nuance in a not so far future. People will still be playing instruments for a while, but they will more often play "music" generated by AI.
Commercial photography will be hit hard. Photography as an art form will continue and may even flourish as a sector of people come to appreciate human-made works over industrial imitations.
I agree there will be a parallel market for people demanding real art, but it'll be dwarfed in comparison to the A.I. market. That said, we as photographers need to realize that the main reason to do photography is self fulfillment. In a way, A.I is getting us back to our roots for why we started in the first place.
@@michaeldileo8815 Self fulfillment doesn't pay the bills, pal. The point is that there used to be an avenue for someone will a skillset to make money, and that ave is currently being ripped up before our eyes by some Technocrats. I really wish people (ALL people, not just photographers) would take the to streets on this, but it looks like we're just gonna let it happen.
@@ScottTeresi I agree with you what WILL happen. I disagree with you what SHOULD happen. "Take to the streets" Why? Industries evolve. You think painters weren't PO'd when photography was invented? Besides, photogs have been hit by so much already, photoshop, stock, now AI. The pro field is long decimated.
I spent years self learning photoshop, photography, videography just as a side gig/hobby. I try to combat the feeling that it was all a waste of time because it wasn't. I can remember where I was with every photo I took, and that brings me joy. I had no idea all this was coming years ago, and I am a bit annoyed that AI in creative mediums is so effective, whereas 6 years ago, I never would have thought that was possible. Luckily, I'm not a professional, so I can still choose to be more connected to my craft strictly for my own enjoyment, similar to someone shooting on film in the era of digital cameras.
I shoot, among other things, cosplay photography. There's no way that AI can create some of the photos I've taken. AI can't generate an image of Deadpool sitting on a chair eating a can of beans being held by Rorschach. But I've taken that photo and it's incredibly significant to a very specific fandom. And the photos that YOU'VE taken can't really be replicated either. So AI can't and won't diminish your work.
@@swistedfilms "AI can't generate an image of Deadpool sitting on a chair eating a can of beans being held by Rorschach." Uhh, what makes you think it can't? Have you seen the images coming out of Midjourney?
@@Atlas_21 Okay, so I went and typed exactly that into Midjourney and it returned a result with a lot of costumed characters that looked a lot like Deadpool but not one single Rorschach. Also, no chair, no beans. Also, limited to 1024x1024. So I put it to the test and didn't get anything near the 24x16 print that's in my living room. Now I don't deny that what Midjourney made looked cool because it really did. But it wasn't what I asked for. So Midjourney has a long way to go.
That's happening in all fields, you can now describe a song and voila it creates it in any style within seconds to a very high quality that is convincing and blows away some pro produced music so music producers are feeling the same pain. However, these tools can be used for inspiration and sparking creativity. Garbage in garbage out, the way I see it is that with your skills with photoshop and photography you have a massive advantage over the average user using these tools and can refine anything you like.
Generating an image from a prompt (which I have done a few times) is the most soulless, fun-free and creatively bankrupt thing I have ever had a go at. Taking a photo or building a model in CGI is always - ALWAYS - going to be infinitely more fun than typing in a prompt and generating an image.
But to a client, it's a lot cheaper and faster for them to type in a prompt than to pay you, pay a model, rent a location etc. They can get Kelsey from accounts to do your job in ten minutes.
@@williamshakespeare9815 That's a fair comment. Neither CGI or photography pay the bills for me, so I am not invested in it that way. If I was earning a living from either I would be very concerned indeed. Have a great day, my good sir.
@@TigaWould I like Affinity Photo since they don't have a subscription model. I was ready to pull the trigger on the suite but then noticed they were recently acquired by Canva and I want to see how that shakes out first. I'm not going to Adobe in the meantime, I'm just going to struggle with GIMP for now.
I considered trying my hand at stock photography a few years ago. Doing some research, it seemed that the market was already saturated with available images. I can see A.I. almost completely taking over the stock image market. The only exception might be very current very specific events and images where the 'life span' of a stock image would already be limited.
That market WAS saturated DECADES ago. Just waking up to it now? And there is no catching up to the guys that do it. It would be like trying t catch up to Amazon.
@@flickwtchr First, I wasn't talking to you. And second, why are you trolling all my posts? Third, if you can't tell the difference between a question and an insult, that's on you. And last, the photo market crashed 35 years ago. Again, if you missed it, that's on you. BTW, they have also found the earth isn't flat, and the moon isn't made of cheese. Just in case you missed those gems as well. Troll.
I'm a photographer from Portugal and I work mostly in real estate and product photography and Photoshop and Lightroom are awesome for that kind of work... but it is getting scary when I think about using it for weddings and other event photography. like you say in the video, "'it's real and it is here " and we got to use the tools for our benefit and the client's needs
Specific events shouldn't be an issue. If you photograph a wedding, you HAVE to have the happy couple and all the guests. They're not generic images. If you're doing images for a wedding magazines, there's the issue... stock photography will die first.
Nobody imagined dystopia wouldn't be a desolate wasteland of crumbling buildings, but instead the endless abundance of anything that can be created by simply wishing for it. The end of meaning for all of our endeavors.
I definitely do not like this, but the likelihood here is that clients who would have previously not hired a professional photographer will feel even more empowered not to in the future. Small businesses will probably use this the most.
I give out too much information without pointing to the massive company in question, but lets just say a year ago I was in a meeting with one of the largest companies in the world and they stated they no longer have any photographers on staff and have moved entirely to stock photos even though they have a marketing team and budget that dwarfs the entire yearly revenue of the vast majority of business and they have more Adobe seats internally than some countries have. This isn't just a small business move.
Good for those does photography as a hobby or art but bad for those who are professionals. People also need to consider that you can never AI generate the memory you created with your friends and family. Unless in a few year's time, we have a machine that artificially injects memory into a human. By then we are screw 😅
I’ve seen some AI generated images on Flickr that I really liked, but then felt cheated when I figured out they were AI. Not only that, but I couldn’t help but compare my work to AI images and began to feel dissatisfied with my own photos to the point that I lost some enthusiasm for taking pictures.
I feel the same way. I'm an active Flickr user, and I also feel cheated when I find out an image is AI. There are some moderated groups that now require your "EXIF" information to be displayed.
It has already happened! Just imagine the next generation having zero idea of the creative process, reading (with the help of AI) about humans that not so long ago could actually draw pictures; design watches, cars, bridges, logos, clothes; write novels, poetry, music, computer code, etc., while they send brain waves to the AI to generate all of that for them...
Tony watched you for years and never commented but this is troubling. Adobe has nurtured the photographic community since its inception now they say you do not need a camera - loyalist??? Also "you need a have the copyright to use a photo in A1" yet when they generate images they are stealing photos or parts of from the WW web. How does that square????????????????
Well Adobe built the AI model using their own stock photo library... And reportedly paid the stock photographers (including myself) something for it, though nobody really knows how much... And it's definitely not enough to permanently put those stock photographers out of business.
Chiming in as a designer. This adds nothing to our side except more churn work. Instead of browsing photos, getting inspired from them and spring boarding off that spark into new creatives our work is now mainly about turning over iterations even faster. The value behind our product has diminished a little bit more with each new productivity tool as it adds speed the human creative process can’t keep up with. We’ve all played with midjourney and such when it first came out, or tried to see what ChatGPT could output as a simple story etc. Try and remember how dull and squeaky clean they started to get after the novelty wore off. It’s the same thing with designs now - even with a creative human behind the wheel. Slowing down AI progress is meaningless as a solution as it’s the holy grail of everything and anything. How we will manage to convert that progress into something that still holds meaning to humans though is a though question to answer. I’m just scared that we might not ever find an answer now that we’ve collectively opened Pandora’s box.
Please educate yourself first how machine learning actually works and what Adobe is doing before you make claims like "...are stealing photos or parts of from the web" If you think AI collages stuff together you can't be more further from the truth!
AI doesn't steal anything while generating images, AI doesn't even have access to images (or to parts thereof) while generating. AI works like a human fine art painter. If you ask a painter to paint a tree photo-realistically (but w/o looking at one while painting), the artists comes up with a plausible tree because he/she has gained a general understanding how trees 'work' visually. It's not like as if the human artist has a photographic memory of 100 trees and only can pick one of those, only to copy it 1:1, in exactly the same perspective as when he/she saw that tree. His/her human brain (its generic 'tree memory') doesn't work like that, and AI's generic 'tree memory' doesn't neither.
@@tubularificationed Preach! It really baffles me when these Anti-AI folks make videos or comment online and basically has no knowledge of how the technology works. Oh it steals, it copies, it collages stuff together...the sky is falling!
Great overview of the opportunity and risks of the new tools. I also like the style on this video. The 'chill' tone for walking through it is appealing. (vs the news segments where I know you're hyping up intentionally)
I recently was able to use the Generative Expand feature to expand a favorite photo from square to 16x9 for my Facebook banner photo. It was wonderful! The Content Credentials and provenance tracking that Adobe and others are developing is promising, but let’s be real… once AI becomes self-aware, the game is over! Enjoy the adventure!
The copyright question with reference pictures is a tough one! I would really like this to be copyrighted but in practical terms this will be nearly impossible to enforce.
I'm concerned that traditional photography is becoming a lost art. It feels reminiscent of when digital photography replaced film, fundamentally changing the scene. With the rise of flawless AI-generated images, genuine photographs might lose their unique appeal and no longer stand out in an oversaturated landscape. Aside from niche groups, I doubt the general public will value real photography as much as before.
I am impressed, not by the AI, but by your attitude. I am old enough to have salivated over the Canon A1 when it first hit the shops. I was also an avid reader of Photo mags of the 70's 80's and 90's. Individuals as enmeshed professionally in the industry as you, were by and large hugely dismissive of digital sensors and their use in cameras. Kodak was one of the earliest adopters and the pile on was wide spread, especially the "this will never challenge film" attitude. The rapid encroachment of digital processing into the printing arena was studiously ignored but it soon became apparent that all (99.9%) printing was going digital and the supposed mysterious superiority of film was totally undone by the digital processing revolution. Sensors now give superior and consistently better performance than film. Even the much hallowed zone system of Ansell Adams and his 8x10 negatives do not compete with prosumer grade cameras tonal range and resolution. Who does do analogue printing now?
There are still a few folk that produce hand-printed fine art images in a darkroom. Some chemicals are no longer available for health or environmental reasons. I gave up my wet darkroom kit about 30 years ago (my family life took over). In 2005, after 3 years of photographing on film and digitally in parallel, I went 100% digital. My Nikon F2, F5 and F6 plus my Bronica all boxed up for many years. The process of shooting with film, which I started doing in the 1960's as a schoolboy with limited budget, encouraged creativity and technical skills. Digital capture, while I used it a lot, allowed anyone with less than an ounce of skill to enter and sell images for low prices. Now it seems its just a case of entering a few keywords into an AI app to get some very interesting images that have no photographically creative of technical input and perhaps no copyright either. Time to retire and take pictures for me!
I have never felt more sad for the brave new world that professionals are now facing. The reality is that people need to embrace and try to thrive in this environment, or retool in a major way. 😨
@@lanceevans1689 Whalers and trolley car operators don't spend as much time as we do learning our craft. And they probably don't see it as their "dream job".
@williamshakespeare9815 Hey, I don't intend to be rude. But entitlement pisses me off. I've been lucky to have a successful photo business in NYC for decades (past now). I've always felt very fortunate, but I never once felt I was somehow entitled to it. It's a mix of talent and luck. But I'm always aware that there are much more important things than my being "creatively satisfied".
As a wedding and portrait photographer i found expand amazingly useful tool. I'm not worried about being replaced, since my models are not replaceable. :D
I feel for professionals who are going to have their hard work replaced by this. For me, I just took a picture of a Sitka Brown Bear in Alaska. Is it the greatest bear photo ever? Not hardly. But it came out pretty good and 40 years from now I will still have an emotional tie to that photo when I look at it that will never happen with something computer generated. Side note, it was information I learned on channels like this one that helped me capture that shot.
I still think people will want that REAL photograph. These tools are amazing but they aren't real and I think after a while people will miss that, I'm already bored of most A.I generated images on MJ, it might be the fact that most people generate the same boring images but until you can refine every little detail I think its no longer that interesting to me so these tools are going to need to allow users to be more creative.
I have been involved in digital photography for over 15 years, during this period of time I have photographed a number of different subjects including event photography that covered weddings, Memorial day events, family photos, portraits and so on.the one thing that am most proud of is that every photo that I have taken is true to what I photographed, I don't take the sky off of one photo and add it to a different photographic. All of my editing is very straightforward to give me a good file to view or print. Creating a photo with elements of different photos is not photography but digital manipulation far beyond post processing.
Creating images that are not "real" is as old as photography itself. Man Ray, Jerry Uelsmann, and even "purist" Adams would manipulate images for weeks and months. All done decades before digital came along.
I think thats why we still see people switching to analog photography - it's a more tactile experience and capturing on film just makes you more connected with your photos.
@@robertruffo2134 This is not the first time in history that some machine made people loose their jobs. Photographers are not the only ones affected by this. But if trolling makes you feel better....
@@mortenthesbl5535 It's not trolling. It in the hope of people waking up to what this really means. I have nothing against hobby photographers, and some of them are very talented. But as a working pro, outside of maybe gallery photography, I don't think you'd get away with using one tech or another because of how it made you feel, only because of the results and on-set experience it gave your clients. And yes, other people will be affected, and they are no less affected, but this video was about photography.
@@robertruffo2134 maybe I misunderstood your comment you ment "you" as in "all photographers" and I read it as "you" = me 🙂 I agree with you that this is a threat - I see it in my work as well being a graphic designer. Canva, "online logocreaters" chat GPT etc. Again we see this all the time cameras in every phone - replacing photographers in many small assignments. We need to navigate this and make people see (and customers) that we are not replaceable in the creative process.
I'm a book cover designer and photographer and it's interesting to note that thus far all of my clients are resisting AI generated imagery on the basis that they represent 'real' writers who themselves are threatened by literary AI production, so are determined to avoid AI stock in solidarity. I've found this stance quite reassuring but also have felt that it's only a matter of time before their resistance ebbs away and they embrace the technology too. See this development in Photoshop (which I use daily) makes me suspect that time is even sooner as it's easier to 'sell' it as a hybrid creation. There is 'some' comfort in the sense that one is still very much involved in the process and there's a skill in image selection and development that photographers and other image makers will be able to apply to a new discipline. Only time will tell... but I wouldn't like to bet on how much time that might mean!!!!
I’m a photographer and art designer for musicians. No more scouting the perfect location, time of day for best light, getting everybody together and on time. With AI all I need is an idea. All ANYBODY needs is an idea 😮. Sam Altman thought creatives would be the last people erased by AI. Turns out we’re the first.
@@MadGeorgeProductions It is NOT the same as the creative process. Typing (soon talking, later sending brain waves) "write me a symphony in the style of Beethoven" and the machine pooping out symphonies, where the person typing cannot play a note, involves zero musical skill and is the very end of human creativity which will turn humans into cucumbers.
@@MadGeorgeProductions I am not a technophobe. I've been using computers for almost 35 years and I have also done computer/internet programming for several years. AI is different. It does not assist you like technology before it. It robs humans of the *creative process* turning humans into morons.
Tony!! A use case scenario; you use a Raw format photo and you simply ask the ai to use photo shop tools for batch editing cropping and colour correction what do you think? Maybe it will replace the need for digital editing not the cameras!!!
We're losing the human component. Some of my favorite things about the movie behind the scenes documentaries were the human story of how they made the film. Especially films like Star Wars and Tron. Or the Disney hand animation. We're losing that across commercial art now. The humanity in the technical is fading away, and everything is becoming saturated with generic retreds. The same can happen to photography. I'm all for a.i. helping with repetitive tasks that are tedious. But, i think we're getting into territory that's going too far with it.
@Bladeclaw00100 I hope so. Because the software will only get better and the average person won't care if the photos are real or generated. Now, photos capturing life moments, like weddings and family photos will require memories to go with them. But. Then again, before cameras, family painted portraits were available for the rich and tended to exaggerate the look of the subjects. So, people tend to be okay with images of themselves not being accurate. Maybe software generated portraits will one day be accepted, too.
Photography I think was the word used to describe “painting with light”. Versus paiying with oils or water colors, etc. What word should be used to denote painting with algorithms ?
I read a great quote recently. Something like, 'We shouldn't be teaching AI to do the creative work, so we can do the ironing. We should be teaching it to do the ironing, so we can do more creative work!" It'll take over every aspect, but the jobs it takes away, it just generates elsewhere. I'm a 3D animator; so, when motion-capture came out, I was a bit concerned. but there are still jobs out there... and there's now many more jobs in motion-capture because the hardware has become more accessible. Disney is still around - Albeit mainly using 3D animations, now, instead of 2D. ChatGPT has done amazing stuff, but people still write stories. You've just got to move with it.
I totally agree we've started in the wrong place, but the sad fact is that commerce drove this, so we started with the better paid jobs. Eventually it will come for the cleaners too. I hate to say it, but AI is qualitatively different. This is not a tool to make the craftsman's life easier. It IS the Craftsman. And we are in its infancy now. In 2 years we won't even need people to prompt it. It will link to your social media and already know what you want.
Have you actually contemplated just how many jobs the current technology can replace? It's already a long list and that list will expand exponentially over the next 2 to 5 years as AGI nears. In the US especially expect a massive increase of desperate homeless people. And the chances of UBI happening in this country is next to zero.
Remember back then when we enjoyed to put time and effort into creating stuff ... now we press a button and everything churned out is so polished and plastic like, so similar and boring. Still love real life - so flawed and unpredictable and challenging and still sooo wonderful. 😊
I worked in advertising as a photographer for 25 years. Lots of lifestyle images made for various clients: financial institutions, transportation ,shipping, tourism and retail. That work will disappear. Stock photography is going to disappear. A niche market for "art" photography that's straight from the camera may remain but most people don't care how and image is made and will buy decor art or art for commercial use if the price is right and they like the image. Same goes for painters and illustrators. Portrait and photography will likely continue ... maybe. If people can shoot a selfie on their phone and then use AI to put themselves on top of Everest or in front of the Eiffel tower ... who will pay a photographer? I work in film now and I anticipate that industry will be decimated by AI as well. I don't think people really consider the far reaching effects of AI. If you put photographers and filmmakers out of business you also put all the other supporting workers and industries attached to those endeavours out of business. Hair, makeup and wardrobe stylists, prop makers, set carpenters and decorators, equipment rental houses, mobile caterers, locations rentals, office staff, drivers, truck rentals, mobile washroom companies, security workers, film schools and all their employees ... The same issue exists for writers and musicians involved in commercial work (as opposed to literature and performance) - writing for movies, tv and commercials and writing and recording soundtracks. The photography and film industries as well as the other arts and the businesses that support them employ hundreds of thousands of people and all those jobs are also threatened by AI.
And that's why you will lose in the end... When samsung was caught inserting pics of the moon into photos taken with samsung phones ...they basically said...what is "real" any pics actually taken is not "real" Where records real as opposed to cassette tapes ...as opposed to mp3s... believe me this is the way it's gonna go ... Btw I wrote this on a phone and didn't even have a phone operator connect me 😆😆
@@amonkane Still like I said. Who will take the photos of weddings for example or a building that has been made or a concert with band playing? You can not genarate the moments but surely you can generate a similar one to use somewhere as a stock image.
I fear that photos (that haven't been touched by an AI) will only become relevant to the photographers themselves in the near future. Only you know the story behind your photo, what it took to take it and how it reflects on that moment. Most people out there simply care about the aesthetics of an image, the meaning and story behind it rendered irrelevant - there will soon be no way to compete with an AI on that...
For some photos, sure. If I just want an image to decorate my corporate office then any old generic AI generated image will do just fine. But when I want a 6' x 4' image of myself to loom over my workers then no AI generated image will do.
i regenerate the ends of hair so I don't have to struggle with masking the hair and it blends in perfectly with the added background. Used it to create posters for work. On one poster I even changed the whole hairstyle so it looked as if we blew air on her face. Very useful
I imagine things will still be fine for personal photography like weddings and the like. People will still want the connection to the time, place, and emotion of the event - something which Hollywood clearly doesn't understand with all of their remakes.
@@TonyAndChelsea LOL, before too long Tony and Chelsea will just prompt it and a video will be generated, edited, and uploaded in like 5m or less. Just let us know when the real Tony and Chelsea are on the beach while their AI slaves away creating content that our AI's will consume and add comments to on RUclips. 🤣
I was a stock photographer myself for many years and stopped when the commissions became too small, but I must admit that I would never buy a stock photo myself. I hate the fact that many stock photographers and agencies insist on a copyright notice under the printed photo. The artist should always let the art stand for itself. A copyright notice is a lind of ad and I do not like ads at all. Of course if you publish news, the name of the author should be visible, because that helps you to decide how trustworthy the news are. I like the idea that AI can give me total freedom to use the photo how and where I want. Under German law derivatives of copyrighted material are not a copyright violation, if you made a new piece of art out of it. So it requires some additional artistic work. And of course a style can'e be copyrighted at all. So if an AI model uses copyrighted work for training, that should not be a copyright violation. It is no difference from a person creating a painting in the style of another painter. At the moment AI still is not good enough though. Each image had a few flaws and fixing those in Photoshop requires a lot of work. For example if a person in an AI photo only has four fingers, it will probably cost you an hour or more to add the fifth finger. Unless of course you can tell the AI "The right hand of that person only has four fingers. Please add a fifth finger!".
Took the words right out of my mouth. The exponential growth is what many are NOT realizing. I'm a Project Manager and I can already see what Ai is doing in my profession. Many of the PM tasks that I would build out will be done instantaneously.
The neural networks we know today are already at a point of diminishing returns. Cost of inference is already the biggest concern for all the companies that still struggle to find sustainable business models to support all the investment in the field. And their models are already trained basically on every human-created piece of art that exists, but don’t even can tell the difference between an apple and a pear.
@@bigboi36 In a decade, jobs like customer service, project management, they will all be done away with and replaced by AI. Why have 100 customer service reps when you can have AI software do all of their jobs simultaneously better than they all could combined? The future looks miserable.
@@huawafabe Lots of camera brands plus Adobe themselves are working on technology to digitally watermark unedited photos (Content Credentials). There are already cameras on the market with such technology. The technology will improve over the years, and there will be social media that only accept these files.. Of course, People will try to trick this system, but as I said, if there is little money in it, they are only fooling themselves.
@@80-80. no doubt buddy. No one is wrong here. Both opinions are facts. Some will, some won’t. I am a realist. I do believe there will be more harmony than chaos.
It can be a terrific photo enhancer also. Distracting people, objects, etc. can be removed in order that the subject can be enhanced. It just depends on how a person uses this in their workflow.
Right, it's a new tool, that can be used or abused. I'm sure portrait painters said similar things about that new fangled toy, the camera, when it first came out. And were painters who didn't mix their own paint, make their own canvas, etc. "real" painters? It's when AI starts creating images without any human input that we'll be at a critical point. Will there be a market for images created by AI without human prompting based on reference images made by autonomous AI cameras without any human input?
@@lenas6246 You mean the crimes the other side commits? And if the camera wasn't there, a little AI enhancement can fix that too. We desperately need a tool that can accurately identify fake images or at least the parts that have been enhanced or photographic evidence will be a thing of the past.
Very true. AI is affecting music production too. The things that AI can do with music production is scary and the AI quality is only going to get "better."
Dear Tony and Chelsea, I am not finding enough attention on the web about the use of HLG RAW for stills (e.g. in the Z8). I am conducting some testing and, imho, it may really be a great game changer for dynamic range and the overall photographic process, but also would benefit from more discussed and established "protocols" and best practices by the photographic community. Could you please dig in depth in this fascinating topic? We are often comparing sensor dynamic range, but we base such reviews on the reduced gamma of an SDR raw.... To me it looks that - provided we overexposed by about 1.3-1.7 stops while taking pictures, and possibly solve the poor viewfinder SDR rendition of the HLG images - we end up with an amazingly wide dinamic range without more noise. Do you agree? Can you did deeper on this? Thank you!! Lorenzo
In passing you made reference to PS also "being a design tool." In fact, that is what Adobe developed it for-graphics design, NOT photoediting. When first I became interested in digital image editing i looked at PS and several other programs. By far the BEST photoeditor was Aldus PhotoStyler which is the one i went with. After a couple of years Adobe recognized that PhotoShop was a poor second to PhotoStyler, so Adobe bought PhotoStyler, shot it in the head and incorporated it into PhotoShop. As i recall, it seems as though Adobe then significantly raised the price of PhotoShop. Aldus also invented the TIFF format. One of my many problems with "AI" images is that they are too blandly CLEAN and do not show the little imperfections which make images of the world interesting and satisfying. Why yes, I *do* still have a refrigerator full of E6 film for the several SLRs I still rarely use.
You are absolutely right these tools will replace a lot of professional photographers work, like machines in factories in the past. Portrait, product and wedding photography are safe. And there may be a small - probably temporary- market for stock photography. But overall there will be less photography work to go around.
Using AI to replace stock photography may be fine, provided Adobe has the license to the original images entered in the AI database (made by photographers, later manipulated by AI). Who policies this? For Wedding Photos, AI can not replace photographers on the wedding day capturing images. Much of product photography still requires the original product being photographed, however, backgrounds can be manipulated with AI. AI is a tool, but needs regulation for the original owner's rights of their photos in the AI database. The AI photos were not created from thin air, but modified in AI from a database of real photos originally captured by a person.
As a person who has loved photography all my life, I find this incredibly disappointing. Particularly from a company that owes it's very existence to professional photographers. Adobe now seeks to displace the very people who made them who they are. You should hide in shame Adobe.
This is soooooo bad. Absolutely not good for photography.. What is to stop company's that used to hire photographers from just using these tools. Only market I see not being affected are. Wedding, and event photography
Hi Tony, regarding AI, my thoughts.I work with AI for my business and it will be for few years a tool that can complement with real photography done with a camera, still need to improve not only AI but also humans need to learn how to ask AI to get exactly what we need to produce. One of the difference to a real photo is that with AI you may request with exactly the same prompt and AI will produce a similar but not the same image. With a camera, you can. I believe that in near future probably 10 years AI may replace cameras for certain types of photography, not for a new commercial product, wedding etc.
As an hobby photograhpher who doesn't sell images, I think this is a good tool to fix things in my images to make me happy with them, but I can understand why professionals who earn a living with photograhpy wouldn't be happy.
I love how you used HDR to make your hair bright as the sun. I wonder what the workflow looked like, because the recording doesn't seem to have the dynamic range for HDR video. Your face also looks weirdly blurry, like some kind of "beauty" filter has been added to it. Makes me think it was recorded on some Android phone. I don't mean to talk down on your video - obviously it doesn't matter in the end, I'm mostly just curious how this happened. I was so obsessed analyzing the video I totally didn't catch what you were saying.
No, those examples of images based on Lange's reference image would not be copyright violations under US law. US Copyright law absolutely permits using "reference" and "inspiration" in images. This doesn't even approach a case of Fair Use "transformation." Essentially, one would have to show that the original image is actually _part_ of the new image even to be considered as a possible copyright violation.
I dont like that analogy because the camera rendered a real image and not an interpretation, so it was an advancement, Ai goes backwards, I only like it for cenceptual photography.
The generative expand tool is a killer right now. Completely generative images are obviously still not reliably "there" yet, but being able to expand an image that was shot a little tight, or switch from landscape to portrait or square - that's commercially useful to me right here and now working with the images that I shoot for my clients.
@@langdons2848 very easily. Generatively expand a large number of bedraggled refugees outside of the White House and claim it‘s going to be overrun by them
I wonder if we're experiencing the same transition as portrait painters did in the mid-19th century when the Daguerreotype photograph burst upon the scene.
I don't see how this will replace actual portraits because portraits are not just about the image, it's about the memory of the image, replacing stock photos, yes
I remember a few years ago when some photographers complained about other photographers modifying their photos with Photoshop to create something that didn’t exist, now you only need to know how to write to create an image. No talent needed to make a video or a photo, probably don’t even need to know how spell what you want.
This is definitely going to impact photographers (especially enthusiasts who want to go pro) who are starting a photo business and/or who make most of their money off of stock photos. What editor is going to go combing the stock agencies for a photo when they can make exactly what they want? For that matter hotel chains will make up photos instead of buying them. Photography as a BUSINESS (unless it's personal, like event photography) will definitely be impacted by this.
Honesty it’s not a choice the designer side gets to pick either. The speed that AI adds to the workflow unfortunately is a must you need to add to your tools to keep up. We also see the bleak horizon but can’t do anything but drone towards it :(
Hotel chains are an example where there shouldn't be much impact, after all, photos have to accurately document the interiors of rooms, restaurants, etc.
@@flickwtchr Any product photography - and ALL fashion photography, and, by law in most countries, food must be photographed in real life and be the actual food sold.
I think often about the photographers who shot on film and had to learn over months how to properly expose an image that now takes days, or even hours to learn with digital photography. Not only did they manually expose, but they manually focused on things which we reply on autofocus to do for us now, such as fast moving objects. On top of that, many of them worked hours in the dark room to turn the negatives into photos on paper, all which has been replaced by mere minutes of work in the digital realm. While all of this still involved cameras and lenses, the ease of digital photography has replaced much of the hard work that once went into film photography. And now we are fast approaching a new way to photograph. Digital replaced film, just as AI will replace digital.
At least with film the negative was proof of originality. Less so with digital RAW files. Now with AI one might wonder how proof of originality (some might say integrity) is established.
I'm very concerned about the copyright exposure (pun intended) if I were to use this for a client. These images come from somewhere, even if you integrate your own image. Your last example was very cool, generating content that you just couldn't fit in frame saving your picture. It will be interesting to see how this is accepted by the audience. Initially, company media teams are going to eat this up.
Generative fill/expand has been a revolution for my work, saving lots of time. However, as you say, when being able to do these things becomes too easy it will create a new problem.
I now count myself as lucky, I worked as an automotive photographer, got to travel the world with the likes of Lexus, Rolls Royce, Land Rover etc. Worked with a team creating ads for Billboards and Magazines. I think that job position has now been filled by Photoshop, Mid Journey etc. I never saw that coming, I honestly believe that making a living as a photographer these days and in the coming years is going to be tough.
In my opinion, this will continue to improve until we reach the point of no return, where it will be impossible to detect generated images from the real thing. And this will lead to all kind of unwanted issues. Maybe we are already there...
I spent over 35 years working in the TV special effects industry. I'm glad to have moved on from it. Unfortunately, the industry's value seems to be diminishing over time. My heart goes out to young creatives who may not excel in academic settings.
I’d say lesser creators would describe this low end imagery as replacing digital cameras from a lack of compositing abilities and lack of understanding of how real photos capturing real life is more appealing than these crude uninteresting images, the AI stuff all looks the same, it doesn’t understand how light works, it reflects light off of everything equally making every and any image appear as if it was sculpted in chewed chewing gum and airbrushed with anemic paint.
I don't see photography ever going away, this is useful for projects, however people always need events, weddings, family, products and other things photographing of them or it specifically
I grew up with so much respect for good photographers. I always believed that there were a few people with a really good eye who could capture the moment in a way that usually eluded me, no matter how hard I tried. This view is increasingly challenged by the various shortcuts that are appearing, and I fear the craft of photography will almost die out. It saddens me greatly. (Perhaps in time people will learn to make the distinction Nave03 mentions. I'm sceptical.)
this... people are either too optimistic or too pessimistic about it. its a tool, its inevitable. like you said, like it or not its here to stay and grow. some people could pretend that it doesnt exist, but other people would continue to use it one way or another.
As one who made my local sales from visitors before the glut of smart phones and cheap print houses, this AI world is another nail in the coffin for the photography business. I will use AI for correcting a blown out area or expanding.Seriously now I need to do something with my hands that AI is yet to do.
Oh, by the way. The three different generated options of images you are given, which ever you pick there, teaches the AI that that was the better version and it learns from that. Cleverer and cleverer.
Thank you for being there, commenting and teaching, tortured but excellently, trough this last decades of tech changes. You made an impactful difference indeed. One has to let go of everything in the end, so there is no vindication and no comfort in fretting about it. Music, Art, Photography, it's all going the same commercial way. Even Vermeer used Camera Obscura. People will not stop being opportunist, but great compositions will always remain. As a craftsman I feel the same way about all tools. Some just gets obsolete, but carpentry doesn't 'get better'. Maybe you're the only right person to write the definite bible on the history of photography?
I think, like with every advancement of visual arts techniques, tools, and technology, photographers and artists of all kinds will adapt their skillset to incorporate these tools and use them to their advantage. The human element can never truly be replaced, no matter how hard we try.
As a photographer, I don't like these developments, but I also know there's little point in opposing them writ large. That's probably because I saw the proverbial writing on the wall a while ago and decided to focus my business on things that can't be "faked" or recreated (or if they were it would defeat the purpose) like live events, weddings, etc. I do find the potential ethics issues really problematic, however. For instance, I also do work with interior designers shooting the actual physical spaces they've designed and brought to fruition (cabinet installs, art, upholstery and fabrics, flooring, etc.) -- what if they decided to just take a detailed pre-reno rendering (common in the industry these days) and then use AI to make a photo-realistic version of the space? So what if it doesn't exist in reality, how would a potential customer ever know? The problem is of course it takes a lot of actual work organizing sub contractors, getting permits, etc. to actually do a renovation, and that expertise is (hopefully) part of what someone is paying for, but with AI you can play pretend and still have an impressive-looking portfolio.
I'd argue that most of the usage of this will be by people who weren't ever going to be hiring a photographer anyway. The debate is going to be whether or not people without any photography talent or even gear should be allowed to create slick images from a prompt. It's just like how smartphone cameras have allowed anyone to take high quality photos without owning a traditional camera or knowing a single thing about photography. Or how all the great new mics have made it easy for any non-professional to have great/passable audio. Or how all the great stabilizers have made it where anyone can have smooth video without a steadicam. Or how inexpensive and fully featured drones have replaced the need for helicopter videography. Or... you get the idea. No one batted an eye when technology gave them the opportunity to eliminate the need for hiring specialists. I've been doing this for 30 years. What used to require hiring a full crew I can now do as a one-man band and it looks and sounds better and is easier than it ever was. The time for worrying about technology encroaching on jobs was twenty years ago.
Same thing happened to graphic designers… now everyone is a graphic designer. It used to be that you still needed graphic designers to say design an annual report for a fortune five hundred company and it still needed to be printed but even now, everything is digital. For most people and not just the design community AI is going to effect peoples lives both negatively and positively. My wife and I were watching a baseball game and the umpire was making all kinds of bad calls. Suddenly my wife said that one day this umpire could be replaced with an AI umpire that will call a strike and a ball at 100% accuracy. Yes, I can see blackmail happening and all sorts of strange things happening with AI being used in negative ways. On the flip coin, this is also a good time for reinvention. We must change with the times or create a niche that still values the old ways but offer it in a fresh package. The good thing is that through the internet your only hindrance is your imagination. People still love good ideas and concepts regardless of the platform.
It will hopefully lead to a chain of trust for a picture that a photographer or buyer of a photo can use to attest it came from a human/camera and was not retouched, lightly so (for some definitions) or majorly so. There will remain an industry and outlets for provably real. Security chip in camera signs image - editing software honkers an agreement as to levels of manipulation- phot can be registered on a Square space or the like as genuine
I love some aspects of AI, like as a research tool. Example, I was writing a novel and I needed to set some ambience so I asked AI what are some sights, sounds and smells I would find in a Louisiana Bayou. The AI engine gave me some great insights that I then used in my writing. Awesome! However, using AI to actually write a paragraph would be a no go for me. I feel the same way with photography. Asking AI about a great place to go photograph a mountain view is one thing, telling it to create a mountain view is another.
I’m at that point where I don’t really feel like posting photos on social media anymore but want to print large ones for my own actual wall.
Every image that appears online will be sucked up by the AI Engines and become available for the creation of ‘fake’ images by anyone, anywhere.
You have hit the nail on the head - photography now is for the photographer. Enjoy your own photos. Most others don't care about image quality. Their phones are good enough.
I think you have the right mindset in post A.I world. Don't stop doing what you're doing, even though you'll probably never gain success or notoriety. Do it for you and find personal fulfillment from it.
exactly
I hear ya.
What concerns me most about this is it expands the potential to for fake “journalism”. Imagine someone wanted to accuse a group they didn’t like of destroying property or committing atrocities. They could use these tools to generate graphic images to go along with the fake stories.
Exactly.....This and similar tools need a traceability/identification standard so editorial use can be validated! Already many images on social media with (very) questionable provenance are blurring the lines between truth and fantasy. IMHO, responsibility falls to the person or entity publishing an image. There needs to be accountability and transparency around use of all AI tools, especially where their use may be intended to form or change the consumers' opinion. Common sense must prevail or we're truly hosed.
its already at play. Only discerning minds can tell the difference, or at least go and verify.
Isreal has joined the chat
It will have to be possible to trace the image all the way back to the camera, somehow. I believe they're working on the tech & standards.
Fake news and fake images going with them is nothing new. It has only become much easier and quicker to do ..
Biggest concern about AI, is that from now on you really never can trust a photo….and very concerning from a journalistic point of view, fake news has never been more easy to make
Not only photos, videos as well. Think about video evidence of a crime. Is it fake or real?
My exact sentiment. More tools to help create false narratives and create confusion if you can't tell a false image from a real one. Can imagine such applications being used to bring down governments and individuals.
Doctored images existed long before AI. And it wasn't necessarily elaborate compositions requiring a flawless attention to detail. Just cropping an image could completely alter what it portrayed and this simple trick was commonly used in various media to manipulate viewers. AI only automated the process.
Yep, the post-truth world that's coming is hard to get your head around.
Faking/Editing/Compositing photos has been around as long as photography has. Only the tools have changed.
I’m glad I was born in the 50’s and grew up in the 60’s and early 70’s. I got to experience film and my own darkroom. Then I made the transition to digital and embraced it. For the most part the photography was created in the camera. I think it’s going to be harder for people to accept AI as part of “real” photography.
I agree with you 100 percent, but unfortunately, the train has left the station and AI is only going to make photography easier
to use and more realistic very shortly. Wait until video AI gets more mainstream, that's when the problems will begin.
I was born in the 80s and experienced film cameras/dark room/digital transition. I still shoot film and still shoot digital. I’m also a massive user of AI, I will utilise them all together.
Ansel Adams would disagree with you, saying all image creation starts in our minds. Thus, the tool used to actually create it is secondary.
But is not “photography” it’s AI image generation, it could create any kind of images: illustrations, architectural blueprints, animation characters, infographics etc.
@@lanceevans1689love this, the creator could use a camera or AI as a tool.
The pleasure of capturing an iris comes from kneeling in the garden and not clicking a mouse … it’s an intrinsic pleasure. Cheers, Doug
But is this intrinsic pleasure worth some thousand Dollars (or Euro in my case) you might spend for good equipment?
Ultimately the real question here is how much people value "real" photos vs just good looking photos.
Typically I only edit in lightroom and taking lots of portraits, travel and, wildlife photograph; these having the importance of being real (at least to me) due to them representing something authentic in addition to the art theory element. In terms of what adobe is adding to photoshop, I feel like ultimately this doesn't change the "real" vs "just good looking" element of photography. If you're cleaning up a photo in photoshop or more complex color work, then it will still feel real, using the features added to fix lighting in portions of an otherwise okay photo is probably a positive. What I think this does hurt is the photographer who is a photoshop enthusiast and takes great effort to perform these edits, they were perhaps inauthentic to begin with and now their skill is devalued. Ultimately this is just going to make the celling higher for those photographers to get noticed, anyone can make an "average" heavily photoshopped picture now. You will have to have a very unique and identifiable style to stand out amongst the swathes
Most corporations wouldn't care and if they did care enough to give money to a real photographer, that might be against their mission as a corporation and the CEO, or art director, might be booted by the board for devaluing the stock.
I would say most nonPhotographers which is basically everyone doesn't care how the image is produced. Remember most think your camera takes good pictures.
Most people won't know nor care. IT kills the craft in photography, music and retouching
ppl will also value real photos more, we like the feeling of authenticity
Interesting. The company you’ve been paying for years used that money to replace you.
😂
I totally feel your pain. The world is messed up on so many levels. Why is art the first to get destroyed with AI? I'm a pro musician and it started there, moved to newspapers, journalists, TV, and now photography. What can we do anymore from the heart?
You can still make art from the heart, what stops that? What others do, humans and machine, may stop you from SELLING your art, but that is commercial application, another matter entirely.
Human curiosity and greed! I feel you, I am 60 and I have been a creative person all my life. I can clearly see AI, having stolen centuries long hard work of artists, robbing humans of the creative process, turning them into turnips.
The music is still going to be an art form and how you sound and play will be unique to you and your own voice too, if they want the perfect pop radio sound, go for AI. We still love real drummers when we have great drum machines.
@@magnuseriksson8081 you're missing the point. AI will/does sound every bit as real also. That is the point. You can't tell the difference.
@@magnuseriksson8081 AI will be able to mimic every nuance in a not so far future. People will still be playing instruments for a while, but they will more often play "music" generated by AI.
Commercial photography will be hit hard. Photography as an art form will continue and may even flourish as a sector of people come to appreciate human-made works over industrial imitations.
I agree there will be a parallel market for people demanding real art, but it'll be dwarfed in comparison to the A.I. market. That said, we as photographers need to realize that the main reason to do photography is self fulfillment. In a way, A.I is getting us back to our roots for why we started in the first place.
@@michaeldileo8815 Self fulfillment doesn't pay the bills, pal. The point is that there used to be an avenue for someone will a skillset to make money, and that ave is currently being ripped up before our eyes by some Technocrats. I really wish people (ALL people, not just photographers) would take the to streets on this, but it looks like we're just gonna let it happen.
@@michaeldileo8815 As a previous commenter pointed out, self-fulfillment doesn't pay the bills.
@@ScottTeresi I agree with you what WILL happen. I disagree with you what SHOULD happen. "Take to the streets" Why? Industries evolve. You think painters weren't PO'd when photography was invented? Besides, photogs have been hit by so much already, photoshop, stock, now AI. The pro field is long decimated.
AI as photography could be used to create art, check Refik Anadol installations
I spent years self learning photoshop, photography, videography just as a side gig/hobby. I try to combat the feeling that it was all a waste of time because it wasn't. I can remember where I was with every photo I took, and that brings me joy. I had no idea all this was coming years ago, and I am a bit annoyed that AI in creative mediums is so effective, whereas 6 years ago, I never would have thought that was possible. Luckily, I'm not a professional, so I can still choose to be more connected to my craft strictly for my own enjoyment, similar to someone shooting on film in the era of digital cameras.
I shoot, among other things, cosplay photography. There's no way that AI can create some of the photos I've taken. AI can't generate an image of Deadpool sitting on a chair eating a can of beans being held by Rorschach. But I've taken that photo and it's incredibly significant to a very specific fandom. And the photos that YOU'VE taken can't really be replicated either. So AI can't and won't diminish your work.
@@swistedfilms "AI can't generate an image of Deadpool sitting on a chair eating a can of beans being held by Rorschach." Uhh, what makes you think it can't? Have you seen the images coming out of Midjourney?
@@Atlas_21 Okay, so I went and typed exactly that into Midjourney and it returned a result with a lot of costumed characters that looked a lot like Deadpool but not one single Rorschach. Also, no chair, no beans. Also, limited to 1024x1024.
So I put it to the test and didn't get anything near the 24x16 print that's in my living room. Now I don't deny that what Midjourney made looked cool because it really did. But it wasn't what I asked for. So Midjourney has a long way to go.
I agree
That's happening in all fields, you can now describe a song and voila it creates it in any style within seconds to a very high quality that is convincing and blows away some pro produced music so music producers are feeling the same pain. However, these tools can be used for inspiration and sparking creativity. Garbage in garbage out, the way I see it is that with your skills with photoshop and photography you have a massive advantage over the average user using these tools and can refine anything you like.
Generating an image from a prompt (which I have done a few times) is the most soulless, fun-free and creatively bankrupt thing I have ever had a go at. Taking a photo or building a model in CGI is always - ALWAYS - going to be infinitely more fun than typing in a prompt and generating an image.
But to a client, it's a lot cheaper and faster for them to type in a prompt than to pay you, pay a model, rent a location etc. They can get Kelsey from accounts to do your job in ten minutes.
@@williamshakespeare9815 That's a fair comment. Neither CGI or photography pay the bills for me, so I am not invested in it that way. If I was earning a living from either I would be very concerned indeed. Have a great day, my good sir.
Feel bad for all the photographers whose work was stolen to train this.
Adobe used their own huge database...
There is always a way forward
We can see your comment Anthony
@@TigaWould I like Affinity Photo since they don't have a subscription model. I was ready to pull the trigger on the suite but then noticed they were recently acquired by Canva and I want to see how that shakes out first. I'm not going to Adobe in the meantime, I'm just going to struggle with GIMP for now.
@@DJVARAO Adobe hired photographers to shoot those pictures?
I considered trying my hand at stock photography a few years ago. Doing some research, it seemed that the market was already saturated with available images. I can see A.I. almost completely taking over the stock image market. The only exception might be very current very specific events and images where the 'life span' of a stock image would already be limited.
Good call: www.wsj.com/articles/the-last-stock-photographers-await-their-fate-under-generative-ai-822d1e6a
That market WAS saturated DECADES ago. Just waking up to it now? And there is no catching up to the guys that do it. It would be like trying t catch up to Amazon.
That’s the first thing that will change, I used to pay Adobe Stock $30 USD for 15 images, now I pay Midjourney $10 for +-1000 custom made images
@@lanceevans1689 Uh, why the insulting tone? What, a person can't decide to check into something and discover facts at a later date? Chill bro.
@@flickwtchr First, I wasn't talking to you. And second, why are you trolling all my posts? Third, if you can't tell the difference between a question and an insult, that's on you. And last, the photo market crashed 35 years ago. Again, if you missed it, that's on you. BTW, they have also found the earth isn't flat, and the moon isn't made of cheese. Just in case you missed those gems as well. Troll.
Ninety percent of my enjoyment is taking the picture. AI can never replace that.
Agreed!
Plus the experience and the joy of getting to know and talking to new people when you take photos of them, this is really can't be replaced with AI.
Amen. It will be like riding horses. Before the automobile was invented people needed to ride horses. Now we just ride them for fun.
Yeah AI is really only disruptive for marketing, and no one WANTS to look at marketing lmao
I'm a photographer from Portugal and I work mostly in real estate and product photography and Photoshop and Lightroom are awesome for that kind of work... but it is getting scary when I think about using it for weddings and other event photography. like you say in the video, "'it's real and it is here " and we got to use the tools for our benefit and the client's needs
Specific events shouldn't be an issue. If you photograph a wedding, you HAVE to have the happy couple and all the guests. They're not generic images. If you're doing images for a wedding magazines, there's the issue... stock photography will die first.
Nobody imagined dystopia wouldn't be a desolate wasteland of crumbling buildings, but instead the endless abundance of anything that can be created by simply wishing for it. The end of meaning for all of our endeavors.
Mental illness and depression are going to be THROUGH THE ROOF in this new coming world.
Then there is only meaning in the power to deprive people of that abundance.
I definitely do not like this, but the likelihood here is that clients who would have previously not hired a professional photographer will feel even more empowered not to in the future. Small businesses will probably use this the most.
I give out too much information without pointing to the massive company in question, but lets just say a year ago I was in a meeting with one of the largest companies in the world and they stated they no longer have any photographers on staff and have moved entirely to stock photos even though they have a marketing team and budget that dwarfs the entire yearly revenue of the vast majority of business and they have more Adobe seats internally than some countries have. This isn't just a small business move.
How many ppl,really want to purchase an Adobe subscription for a photo or 2. Plus it’s fake backgrounds instead of maybe their favorite spot.
Good for those does photography as a hobby or art but bad for those who are professionals. People also need to consider that you can never AI generate the memory you created with your friends and family. Unless in a few year's time, we have a machine that artificially injects memory into a human. By then we are screw 😅
You've never worked for a large corporation have you?
@@rjg2394 haha,,,spot on!
I’ve seen some AI generated images on Flickr that I really liked, but then felt cheated when I figured out they were AI. Not only that, but I couldn’t help but compare my work to AI images and began to feel dissatisfied with my own photos to the point that I lost some enthusiasm for taking pictures.
Same happened to me. However, keep going and kepp pushing .... there's more to photography than only a "perfect" result.
I feel the same way. I'm an active Flickr user, and I also feel cheated when I find out an image is AI. There are some moderated groups that now require your "EXIF" information to be displayed.
It has already happened! Just imagine the next generation having zero idea of the creative process, reading (with the help of AI) about humans that not so long ago could actually draw pictures; design watches, cars, bridges, logos, clothes; write novels, poetry, music, computer code, etc., while they send brain waves to the AI to generate all of that for them...
Do not feel dissatisfied. AI is cheating. All photoshop is really. The challenge is to take the best without fixing it!
It will never replace your captured memories.
If you look back at old photos and videos from decades ago you would soon lose interest if you knew it wasn't real whereas the real deal is magical.
Tony watched you for years and never commented but this is troubling. Adobe has nurtured the photographic community since its inception now they say you do not need a camera - loyalist??? Also "you need a have the copyright to use a photo in A1" yet when they generate images they are stealing photos or parts of from the WW web. How does that square????????????????
Well Adobe built the AI model using their own stock photo library... And reportedly paid the stock photographers (including myself) something for it, though nobody really knows how much... And it's definitely not enough to permanently put those stock photographers out of business.
Chiming in as a designer. This adds nothing to our side except more churn work. Instead of browsing photos, getting inspired from them and spring boarding off that spark into new creatives our work is now mainly about turning over iterations even faster.
The value behind our product has diminished a little bit more with each new productivity tool as it adds speed the human creative process can’t keep up with.
We’ve all played with midjourney and such when it first came out, or tried to see what ChatGPT could output as a simple story etc. Try and remember how dull and squeaky clean they started to get after the novelty wore off.
It’s the same thing with designs now - even with a creative human behind the wheel.
Slowing down AI progress is meaningless as a solution as it’s the holy grail of everything and anything. How we will manage to convert that progress into something that still holds meaning to humans though is a though question to answer. I’m just scared that we might not ever find an answer now that we’ve collectively opened Pandora’s box.
Please educate yourself first how machine learning actually works and what Adobe is doing before you make claims like "...are stealing photos or parts of from the web" If you think AI collages stuff together you can't be more further from the truth!
AI doesn't steal anything while generating images, AI doesn't even have access to images (or to parts thereof) while generating.
AI works like a human fine art painter. If you ask a painter to paint a tree photo-realistically (but w/o looking at one while painting), the artists comes up with a plausible tree because he/she has gained a general understanding how trees 'work' visually.
It's not like as if the human artist has a photographic memory of 100 trees and only can pick one of those, only to copy it 1:1, in exactly the same perspective as when he/she saw that tree.
His/her human brain (its generic 'tree memory') doesn't work like that, and AI's generic 'tree memory' doesn't neither.
@@tubularificationed Preach! It really baffles me when these Anti-AI folks make videos or comment online and basically has no knowledge of how the technology works. Oh it steals, it copies, it collages stuff together...the sky is falling!
Great overview of the opportunity and risks of the new tools. I also like the style on this video. The 'chill' tone for walking through it is appealing. (vs the news segments where I know you're hyping up intentionally)
4:10
Tony: this is clearly the best one
The one: a terrible rendition of a pickup truck 😂
I recently was able to use the Generative Expand feature to expand a favorite photo from square to 16x9 for my Facebook banner photo. It was wonderful!
The Content Credentials and provenance tracking that Adobe and others are developing is promising, but let’s be real… once AI becomes self-aware, the game is over! Enjoy the adventure!
The copyright question with reference pictures is a tough one! I would really like this to be copyrighted but in practical terms this will be nearly impossible to enforce.
I'm concerned that traditional photography is becoming a lost art. It feels reminiscent of when digital photography replaced film, fundamentally changing the scene. With the rise of flawless AI-generated images, genuine photographs might lose their unique appeal and no longer stand out in an oversaturated landscape. Aside from niche groups, I doubt the general public will value real photography as much as before.
I am impressed, not by the AI, but by your attitude. I am old enough to have salivated over the Canon A1 when it first hit the shops. I was also an avid reader of Photo mags of the 70's 80's and 90's. Individuals as enmeshed professionally in the industry as you, were by and large hugely dismissive of digital sensors and their use in cameras. Kodak was one of the earliest adopters and the pile on was wide spread, especially the "this will never challenge film" attitude. The rapid encroachment of digital processing into the printing arena was studiously ignored but it soon became apparent that all (99.9%) printing was going digital and the supposed mysterious superiority of film was totally undone by the digital processing revolution. Sensors now give superior and consistently better performance than film. Even the much hallowed zone system of Ansell Adams and his 8x10 negatives do not compete with prosumer grade cameras tonal range and resolution. Who does do analogue printing now?
There are still a few folk that produce hand-printed fine art images in a darkroom. Some chemicals are no longer available for health or environmental reasons. I gave up my wet darkroom kit about 30 years ago (my family life took over). In 2005, after 3 years of photographing on film and digitally in parallel, I went 100% digital. My Nikon F2, F5 and F6 plus my Bronica all boxed up for many years. The process of shooting with film, which I started doing in the 1960's as a schoolboy with limited budget, encouraged creativity and technical skills. Digital capture, while I used it a lot, allowed anyone with less than an ounce of skill to enter and sell images for low prices. Now it seems its just a case of entering a few keywords into an AI app to get some very interesting images that have no photographically creative of technical input and perhaps no copyright either. Time to retire and take pictures for me!
I have never felt more sad for the brave new world that professionals are now facing. The reality is that people need to embrace and try to thrive in this environment, or retool in a major way. 😨
So true, all the sci-fi that we read back in the "days" are coming at us fast.
Do you sit around crying for Whalers and trolley car operators too? Things evolve.
@@lanceevans1689 Whalers and trolley car operators don't spend as much time as we do learning our craft. And they probably don't see it as their "dream job".
@williamshakespeare9815 Hey, I don't intend to be rude. But entitlement pisses me off. I've been lucky to have a successful photo business in NYC for decades (past now). I've always felt very fortunate, but I never once felt I was somehow entitled to it. It's a mix of talent and luck. But I'm always aware that there are much more important things than my being "creatively satisfied".
@@lanceevans1689 I'm not sure what you are talking about.
As a wedding and portrait photographer i found expand amazingly useful tool. I'm not worried about being replaced, since my models are not replaceable. :D
Exactly
How are your models not replaceable? because AI can't possibly generate a pretty face?
I feel for professionals who are going to have their hard work replaced by this. For me, I just took a picture of a Sitka Brown Bear in Alaska. Is it the greatest bear photo ever? Not hardly. But it came out pretty good and 40 years from now I will still have an emotional tie to that photo when I look at it that will never happen with something computer generated. Side note, it was information I learned on channels like this one that helped me capture that shot.
I still think people will want that REAL photograph. These tools are amazing but they aren't real and I think after a while people will miss that, I'm already bored of most A.I generated images on MJ, it might be the fact that most people generate the same boring images but until you can refine every little detail I think its no longer that interesting to me so these tools are going to need to allow users to be more creative.
I have been involved in digital photography for over 15 years, during this period of time I have photographed a number of different subjects including event photography that covered weddings, Memorial day events, family photos, portraits and so on.the one thing that am most proud of is that every photo that I have taken is true to what I photographed, I don't take the sky off of one photo and add it to a different photographic. All of my editing is very straightforward to give me a good file to view or print. Creating a photo with elements of different photos is not photography but digital manipulation far beyond post processing.
Creating images that are not "real" is as old as photography itself. Man Ray, Jerry Uelsmann, and even "purist" Adams would manipulate images for weeks and months. All done decades before digital came along.
30 years ago photographers said the same about using a digital camera. And though that real pure photography was only using film.
everyone has their own price. different people different thresholds .. just got to be true to yourself and enjoy
I think thats why we still see people switching to analog photography - it's a more tactile experience and capturing on film just makes you more connected with your photos.
That's for hobby photography. No one cares how you feel when it's a job you're trying to get paid for.
@@robertruffo2134 This is not the first time in history that some machine made people loose their jobs. Photographers are not the only ones affected by this. But if trolling makes you feel better....
@@mortenthesbl5535 It's not trolling. It in the hope of people waking up to what this really means. I have nothing against hobby photographers, and some of them are very talented. But as a working pro, outside of maybe gallery photography, I don't think you'd get away with using one tech or another because of how it made you feel, only because of the results and on-set experience it gave your clients. And yes, other people will be affected, and they are no less affected, but this video was about photography.
And you have the negatives.
@@robertruffo2134 maybe I misunderstood your comment you ment "you" as in "all photographers" and I read it as "you" = me 🙂
I agree with you that this is a threat - I see it in my work as well being a graphic designer. Canva, "online logocreaters" chat GPT etc. Again we see this all the time cameras in every phone - replacing photographers in many small assignments. We need to navigate this and make people see (and customers) that we are not replaceable in the creative process.
I'm a book cover designer and photographer and it's interesting to note that thus far all of my clients are resisting AI generated imagery on the basis that they represent 'real' writers who themselves are threatened by literary AI production, so are determined to avoid AI stock in solidarity.
I've found this stance quite reassuring but also have felt that it's only a matter of time before their resistance ebbs away and they embrace the technology too.
See this development in Photoshop (which I use daily) makes me suspect that time is even sooner as it's easier to 'sell' it as a hybrid creation. There is 'some' comfort in the sense that one is still very much involved in the process and there's a skill in image selection and development that photographers and other image makers will be able to apply to a new discipline.
Only time will tell... but I wouldn't like to bet on how much time that might mean!!!!
I’m a photographer and art designer for musicians. No more scouting the perfect location, time of day for best light, getting everybody together and on time. With AI all I need is an idea. All ANYBODY needs is an idea 😮.
Sam Altman thought creatives would be the last people erased by AI. Turns out we’re the first.
Finally, a sober take on this. Mazel! I agree, there are plenty of positives as well.
You need to know how to accurately prompt the AI, which is actually a skill within itself to get exactly what you want.
@@MadGeorgeProductions It is NOT the same as the creative process. Typing (soon talking, later sending brain waves) "write me a symphony in the style of Beethoven" and the machine pooping out symphonies, where the person typing cannot play a note, involves zero musical skill and is the very end of human creativity which will turn humans into cucumbers.
@@Zareh_Abrahamian That's what they've said literally every single time new technology has come along.
@@MadGeorgeProductions I am not a technophobe. I've been using computers for almost 35 years and I have also done computer/internet programming for several years. AI is different. It does not assist you like technology before it. It robs humans of the *creative process* turning humans into morons.
Tony!! A use case scenario; you use a Raw format photo and you simply ask the ai to use photo shop tools for batch editing cropping and colour correction what do you think? Maybe it will replace the need for digital editing not the cameras!!!
We're losing the human component. Some of my favorite things about the movie behind the scenes documentaries were the human story of how they made the film. Especially films like Star Wars and Tron. Or the Disney hand animation. We're losing that across commercial art now. The humanity in the technical is fading away, and everything is becoming saturated with generic retreds. The same can happen to photography.
I'm all for a.i. helping with repetitive tasks that are tedious. But, i think we're getting into territory that's going too far with it.
It's a tool and like any new tool, people will over-use it for curiosity at first, but eventually balance it out over time.
@Bladeclaw00100 I hope so. Because the software will only get better and the average person won't care if the photos are real or generated. Now, photos capturing life moments, like weddings and family photos will require memories to go with them. But. Then again, before cameras, family painted portraits were available for the rich and tended to exaggerate the look of the subjects. So, people tend to be okay with images of themselves not being accurate. Maybe software generated portraits will one day be accepted, too.
Photography I think was the word used to describe “painting with light”. Versus paiying with oils or water colors, etc. What word should be used to denote painting with algorithms ?
It increases the possibilities for scammers to convince people that they are real.
And more fake news.
I read a great quote recently. Something like, 'We shouldn't be teaching AI to do the creative work, so we can do the ironing. We should be teaching it to do the ironing, so we can do more creative work!" It'll take over every aspect, but the jobs it takes away, it just generates elsewhere. I'm a 3D animator; so, when motion-capture came out, I was a bit concerned. but there are still jobs out there... and there's now many more jobs in motion-capture because the hardware has become more accessible. Disney is still around - Albeit mainly using 3D animations, now, instead of 2D. ChatGPT has done amazing stuff, but people still write stories. You've just got to move with it.
I totally agree we've started in the wrong place, but the sad fact is that commerce drove this, so we started with the better paid jobs. Eventually it will come for the cleaners too.
I hate to say it, but AI is qualitatively different. This is not a tool to make the craftsman's life easier. It IS the Craftsman. And we are in its infancy now. In 2 years we won't even need people to prompt it. It will link to your social media and already know what you want.
Have you actually contemplated just how many jobs the current technology can replace? It's already a long list and that list will expand exponentially over the next 2 to 5 years as AGI nears. In the US especially expect a massive increase of desperate homeless people. And the chances of UBI happening in this country is next to zero.
Remember back then when we enjoyed to put time and effort into creating stuff ... now we press a button and everything churned out is so polished and plastic like, so similar and boring. Still love real life - so flawed and unpredictable and challenging and still sooo wonderful. 😊
I worked in advertising as a photographer for 25 years. Lots of lifestyle images made for various clients: financial institutions, transportation ,shipping, tourism and retail. That work will disappear. Stock photography is going to disappear. A niche market for "art" photography that's straight from the camera may remain but most people don't care how and image is made and will buy decor art or art for commercial use if the price is right and they like the image. Same goes for painters and illustrators. Portrait and photography will likely continue ... maybe. If people can shoot a selfie on their phone and then use AI to put themselves on top of Everest or in front of the Eiffel tower ... who will pay a photographer?
I work in film now and I anticipate that industry will be decimated by AI as well. I don't think people really consider the far reaching effects of AI. If you put photographers and filmmakers out of business you also put all the other supporting workers and industries attached to those endeavours out of business. Hair, makeup and wardrobe stylists, prop makers, set carpenters and decorators, equipment rental houses, mobile caterers, locations rentals, office staff, drivers, truck rentals, mobile washroom companies, security workers, film schools and all their employees ... The same issue exists for writers and musicians involved in commercial work (as opposed to literature and performance) - writing for movies, tv and commercials and writing and recording soundtracks.
The photography and film industries as well as the other arts and the businesses that support them employ hundreds of thousands of people and all those jobs are also threatened by AI.
Sadly its coming whether we like it or not.
It won't replace photography. You simply can't take a snapshot of reality with an ai engine. It only mimics the reality.
But it will be convincing though. For a lot of people it will be enough.
And that's why you will lose in the end...
When samsung was caught inserting pics of the moon into photos taken with samsung phones ...they basically said...what is "real" any pics actually taken is not "real"
Where records real as opposed to cassette tapes ...as opposed to mp3s... believe me this is the way it's gonna go ...
Btw I wrote this on a phone and didn't even have a phone operator connect me 😆😆
@@amonkane Still like I said. Who will take the photos of weddings for example or a building that has been made or a concert with band playing? You can not genarate the moments but surely you can generate a similar one to use somewhere as a stock image.
@@therealdeal4492 That's not the subject but this is youtube comments so ok.
Believe me this A.I will come up with ways to do all sorts of photography and may be a lot cheaper. Im glad I shoot film
This is wild. Our society’s media literacy is not at the level we need for these advancements not to be scary
I fear that photos (that haven't been touched by an AI) will only become relevant to the photographers themselves in the near future. Only you know the story behind your photo, what it took to take it and how it reflects on that moment. Most people out there simply care about the aesthetics of an image, the meaning and story behind it rendered irrelevant - there will soon be no way to compete with an AI on that...
For some photos, sure. If I just want an image to decorate my corporate office then any old generic AI generated image will do just fine. But when I want a 6' x 4' image of myself to loom over my workers then no AI generated image will do.
Exactly - photography is now for the photographer. Not for others. Others don't care.
@@swistedfilms For now, yes, but I don't think we are very far from the reality of AI being able to create very realistic images of actual people.
i regenerate the ends of hair so I don't have to struggle with masking the hair and it blends in perfectly with the added background.
Used it to create posters for work. On one poster I even changed the whole hairstyle so it looked as if we blew air on her face. Very useful
I imagine things will still be fine for personal photography like weddings and the like. People will still want the connection to the time, place, and emotion of the event - something which Hollywood clearly doesn't understand with all of their remakes.
I'm so glad I left photography for a boring 9-5 job....but at least I don't have to worry about running a business
Was this video also created with AI or what's with the weird pastel smoothing done to the video?
I shot it with a Pocket 3 rather than my usual camera.
Ha so clever...
@@TonyAndChelsea DJi is a BEAST in the making. Fo' Sho' I'm right!
@@TonyAndChelsea LOL, before too long Tony and Chelsea will just prompt it and a video will be generated, edited, and uploaded in like 5m or less. Just let us know when the real Tony and Chelsea are on the beach while their AI slaves away creating content that our AI's will consume and add comments to on RUclips. 🤣
I was a stock photographer myself for many years and stopped when the commissions became too small, but I must admit that I would never buy a stock photo myself. I hate the fact that many stock photographers and agencies insist on a copyright notice under the printed photo. The artist should always let the art stand for itself. A copyright notice is a lind of ad and I do not like ads at all. Of course if you publish news, the name of the author should be visible, because that helps you to decide how trustworthy the news are.
I like the idea that AI can give me total freedom to use the photo how and where I want.
Under German law derivatives of copyrighted material are not a copyright violation, if you made a new piece of art out of it. So it requires some additional artistic work. And of course a style can'e be copyrighted at all. So if an AI model uses copyrighted work for training, that should not be a copyright violation. It is no difference from a person creating a painting in the style of another painter.
At the moment AI still is not good enough though. Each image had a few flaws and fixing those in Photoshop requires a lot of work. For example if a person in an AI photo only has four fingers, it will probably cost you an hour or more to add the fifth finger. Unless of course you can tell the AI "The right hand of that person only has four fingers. Please add a fifth finger!".
It's never going to be worse than this, only exponentially better.
Let that sink in...
I take it you mean the technology is going to get better, not the consequences of it?
Took the words right out of my mouth. The exponential growth is what many are NOT realizing. I'm a Project Manager and I can already see what Ai is doing in my profession. Many of the PM tasks that I would build out will be done instantaneously.
The neural networks we know today are already at a point of diminishing returns. Cost of inference is already the biggest concern for all the companies that still struggle to find sustainable business models to support all the investment in the field. And their models are already trained basically on every human-created piece of art that exists, but don’t even can tell the difference between an apple and a pear.
@@bigboi36 In a decade, jobs like customer service, project management, they will all be done away with and replaced by AI. Why have 100 customer service reps when you can have AI software do all of their jobs simultaneously better than they all could combined? The future looks miserable.
@@ko300zx Technology has been replacing humans for thousands of years. Humans always adapt.
It’s very scary especially for photographers who work in advertising! How closely do people study a picture in a magazine?
Especially since ad photos are already very touched up. The "AI look" is less out of place in advertising than anywhere else
AI-free photography is going to be a big movement in a couple of years. But probably not among the pros so much.
How could you prove that you didn't use AI?
Pros will leverage. But so will everyone else.
@@bigboi36 Your comment says more about yourself than anything else. (Nothing personal). Of corse many people think like you, but not all.
@@huawafabe Lots of camera brands plus Adobe themselves are working on technology to digitally watermark unedited photos (Content Credentials). There are already cameras on the market with such technology. The technology will improve over the years, and there will be social media that only accept these files.. Of course, People will try to trick this system, but as I said, if there is little money in it, they are only fooling themselves.
@@80-80. no doubt buddy. No one is wrong here. Both opinions are facts. Some will, some won’t. I am a realist. I do believe there will be more harmony than chaos.
Once it becomes completely normal and acceptable the real value of images created by people will return as genuine art.
It can be a terrific photo enhancer also. Distracting people, objects, etc. can be removed in order that the subject can be enhanced. It just depends on how a person uses this in their workflow.
Right, it's a new tool, that can be used or abused. I'm sure portrait painters said similar things about that new fangled toy, the camera, when it first came out. And were painters who didn't mix their own paint, make their own canvas, etc. "real" painters?
It's when AI starts creating images without any human input that we'll be at a critical point. Will there be a market for images created by AI without human prompting based on reference images made by autonomous AI cameras without any human input?
i think war crimes being rported accurately is more important than subject enhancment bro
@@lenas6246 You mean the crimes the other side commits? And if the camera wasn't there, a little AI enhancement can fix that too.
We desperately need a tool that can accurately identify fake images or at least the parts that have been enhanced or photographic evidence will be a thing of the past.
Very scary because it will blur the lines between the real and the fake in many areas that will have serious implications.
The cons hugely outweighs the pros, when it comes to AI photography, very concerning
Very true. AI is affecting music production too. The things that AI can do with music production is scary and the AI quality is only going to get "better."
Dear Tony and Chelsea, I am not finding enough attention on the web about the use of HLG RAW for stills (e.g. in the Z8). I am conducting some testing and, imho, it may really be a great game changer for dynamic range and the overall photographic process, but also would benefit from more discussed and established "protocols" and best practices by the photographic community. Could you please dig in depth in this fascinating topic? We are often comparing sensor dynamic range, but we base such reviews on the reduced gamma of an SDR raw.... To me it looks that - provided we overexposed by about 1.3-1.7 stops while taking pictures, and possibly solve the poor viewfinder SDR rendition of the HLG images - we end up with an amazingly wide dinamic range without more noise. Do you agree? Can you did deeper on this? Thank you!! Lorenzo
Good and bad...mostly bad but it's progress. We'll see laws on this soon
I agree. It's progress to help out any film/game developer working on a low budget. I also see this being a copy right issue.
In passing you made reference to PS also "being a design tool." In fact, that is what Adobe developed it for-graphics design, NOT photoediting.
When first I became interested in digital image editing i looked at PS and several other programs. By far the BEST photoeditor was Aldus PhotoStyler which is the one i went with. After a couple of years Adobe recognized that PhotoShop was a poor second to PhotoStyler, so Adobe bought PhotoStyler, shot it in the head and incorporated it into PhotoShop. As i recall, it seems as though Adobe then significantly raised the price of PhotoShop. Aldus also invented the TIFF format.
One of my many problems with "AI" images is that they are too blandly CLEAN and do not show the little imperfections which make images of the world interesting and satisfying.
Why yes, I *do* still have a refrigerator full of E6 film for the several SLRs I still rarely use.
I'm glad this is happening! prices on cameras, and especially lenses will go down dramatically and i can buy what i want 😄
lol, prices will go up, not down...because lots of companies will just stop making them
You are absolutely right these tools will replace a lot of professional photographers work, like machines in factories in the past. Portrait, product and wedding photography are safe. And there may be a small - probably temporary- market for stock photography. But overall there will be less photography work to go around.
AI photography makes Paint By Number seem like real artwork.
Using AI to replace stock photography may be fine, provided Adobe has the license to the original images entered in the AI database (made by photographers, later manipulated by AI). Who policies this? For Wedding Photos, AI can not replace photographers on the wedding day capturing images. Much of product photography still requires the original product being photographed, however, backgrounds can be manipulated with AI. AI is a tool, but needs regulation for the original owner's rights of their photos in the AI database. The AI photos were not created from thin air, but modified in AI from a database of real photos originally captured by a person.
As a person who has loved photography all my life, I find this incredibly disappointing. Particularly from a company that owes it's very existence to professional photographers. Adobe now seeks to displace the very people who made them who they are. You should hide in shame Adobe.
This is soooooo bad.
Absolutely not good for photography..
What is to stop company's that used to hire photographers from just using these tools.
Only market I see not being affected are.
Wedding, and event photography
Copyright lawyers are drooling!
Hi Tony, regarding AI, my thoughts.I work with AI for my business and it will be for few years a tool that can complement with real photography done with a camera, still need to improve not only AI but also humans need to learn how to ask AI to get exactly what we need to produce. One of the difference to a real photo is that with AI you may request with exactly the same prompt and AI will produce a similar but not the same image. With a camera, you can. I believe that in near future probably 10 years AI may replace cameras for certain types of photography, not for a new commercial product, wedding etc.
As an hobby photograhpher who doesn't sell images, I think this is a good tool to fix things in my images to make me happy with them, but I can understand why professionals who earn a living with photograhpy wouldn't be happy.
I love how you used HDR to make your hair bright as the sun. I wonder what the workflow looked like, because the recording doesn't seem to have the dynamic range for HDR video. Your face also looks weirdly blurry, like some kind of "beauty" filter has been added to it. Makes me think it was recorded on some Android phone. I don't mean to talk down on your video - obviously it doesn't matter in the end, I'm mostly just curious how this happened.
I was so obsessed analyzing the video I totally didn't catch what you were saying.
Yeah, as an artist I feel like I have to abandon my 2D passions and take up glass blowing. AI can’t blow glass…
Yet
No, those examples of images based on Lange's reference image would not be copyright violations under US law. US Copyright law absolutely permits using "reference" and "inspiration" in images. This doesn't even approach a case of Fair Use "transformation." Essentially, one would have to show that the original image is actually _part_ of the new image even to be considered as a possible copyright violation.
We are experiencing a similar shift as when photographers "stole" the job from portrait painters.
I dont like that analogy because the camera rendered a real image and not an interpretation, so it was an advancement, Ai goes backwards, I only like it for cenceptual photography.
And painter stole the jobs of sculpters.
The generative expand tool is a killer right now. Completely generative images are obviously still not reliably "there" yet, but being able to expand an image that was shot a little tight, or switch from landscape to portrait or square - that's commercially useful to me right here and now working with the images that I shoot for my clients.
It's also useful to dubious political actors. A terrible development.
@@martinhommel9967 sorry how is the "generative expand" useful for dubious political actors?
@@langdons2848 ????
@@langdons2848 very easily. Generatively expand a large number of bedraggled refugees outside of the White House and claim it‘s going to be overrun by them
I need some pro photographer to help me. What is better for sport and bird photography Sony A9III or Canon 1DX Mark III?
Great if you never want to leave your home, also over time people will assume every photo is fake
I wonder if we're experiencing the same transition as portrait painters did in the mid-19th century when the Daguerreotype photograph burst upon the scene.
Painted portraits has become the thing to do among the monied now, I think, a status symbol, cameras and Ai are for the peasants.
I don't see how this will replace actual portraits because portraits are not just about the image, it's about the memory of the image, replacing stock photos, yes
I remember a few years ago when some photographers complained about other photographers modifying their photos with Photoshop to create something that didn’t exist, now you only need to know how to write to create an image. No talent needed to make a video or a photo, probably don’t even need to know how spell what you want.
Just curious, Tony. When you edited your photos, were they RAW files?
This is definitely going to impact photographers (especially enthusiasts who want to go pro) who are starting a photo business and/or who make most of their money off of stock photos. What editor is going to go combing the stock agencies for a photo when they can make exactly what they want? For that matter hotel chains will make up photos instead of buying them. Photography as a BUSINESS (unless it's personal, like event photography) will definitely be impacted by this.
Honesty it’s not a choice the designer side gets to pick either. The speed that AI adds to the workflow unfortunately is a must you need to add to your tools to keep up. We also see the bleak horizon but can’t do anything but drone towards it :(
Searching a stock site is actually faster than generating an image that is not crap. Many sites offer cheap monthly memberships.
Hotel chains are an example where there shouldn't be much impact, after all, photos have to accurately document the interiors of rooms, restaurants, etc.
@@flickwtchr Any product photography - and ALL fashion photography, and, by law in most countries, food must be photographed in real life and be the actual food sold.
I think often about the photographers who shot on film and had to learn over months how to properly expose an image that now takes days, or even hours to learn with digital photography. Not only did they manually expose, but they manually focused on things which we reply on autofocus to do for us now, such as fast moving objects. On top of that, many of them worked hours in the dark room to turn the negatives into photos on paper, all which has been replaced by mere minutes of work in the digital realm.
While all of this still involved cameras and lenses, the ease of digital photography has replaced much of the hard work that once went into film photography. And now we are fast approaching a new way to photograph. Digital replaced film, just as AI will replace digital.
At least with film the negative was proof of originality. Less so with digital RAW files. Now with AI one might wonder how proof of originality (some might say integrity) is established.
Does it support high resolution yet in this new beta version? Or is it still a 1024x1024 cell stretched to whatever area it needs to fill?
Love the video! As a Stylar user, their AI just seems more powerful. Hope you can review it soon!
I'm very concerned about the copyright exposure (pun intended) if I were to use this for a client. These images come from somewhere, even if you integrate your own image.
Your last example was very cool, generating content that you just couldn't fit in frame saving your picture. It will be interesting to see how this is accepted by the audience. Initially, company media teams are going to eat this up.
Generative fill/expand has been a revolution for my work, saving lots of time. However, as you say, when being able to do these things becomes too easy it will create a new problem.
I now count myself as lucky, I worked as an automotive photographer, got to travel the world with the likes of Lexus, Rolls Royce, Land Rover etc. Worked with a team creating ads for Billboards and Magazines.
I think that job position has now been filled by Photoshop, Mid Journey etc. I never saw that coming, I honestly believe that making a living as a photographer these days and in the coming years is going to be tough.
In my opinion, this will continue to improve until we reach the point of no return, where it will be impossible to detect generated images from the real thing. And this will lead to all kind of unwanted issues. Maybe we are already there...
I spent over 35 years working in the TV special effects industry. I'm glad to have moved on from it. Unfortunately, the industry's value seems to be diminishing over time. My heart goes out to young creatives who may not excel in academic settings.
I’d say lesser creators would describe this low end imagery as replacing digital cameras from a lack of compositing abilities and lack of understanding of how real photos capturing real life is more appealing than these crude uninteresting images, the AI stuff all looks the same, it doesn’t understand how light works, it reflects light off of everything equally making every and any image appear as if it was sculpted in chewed chewing gum and airbrushed with anemic paint.
I don't see photography ever going away, this is useful for projects, however people always need events, weddings, family, products and other things photographing of them or it specifically
I grew up with so much respect for good photographers. I always believed that there were a few people with a really good eye who could capture the moment in a way that usually eluded me, no matter how hard I tried. This view is increasingly challenged by the various shortcuts that are appearing, and I fear the craft of photography will almost die out. It saddens me greatly. (Perhaps in time people will learn to make the distinction Nave03 mentions. I'm sceptical.)
Not entirely good, not entirely bad ... just inevitable. Like it or not, AI is here to stay and grow; this is just the beginning.
this... people are either too optimistic or too pessimistic about it.
its a tool, its inevitable. like you said, like it or not its here to stay and grow.
some people could pretend that it doesnt exist, but other people would continue to use it one way or another.
As one who made my local sales from visitors before the glut of smart phones and cheap print houses, this AI world is another nail in the coffin for the photography business. I will use AI for correcting a blown out area or expanding.Seriously now I need to do something with my hands that AI is yet to do.
Oh, by the way. The three different generated options of images you are given, which ever you pick there, teaches the AI that that was the better version and it learns from that. Cleverer and cleverer.
Thank you for being there, commenting and teaching, tortured but excellently, trough this last decades of tech changes. You made an impactful difference indeed. One has to let go of everything in the end, so there is no vindication and no comfort in fretting about it. Music, Art, Photography, it's all going the same commercial way. Even Vermeer used Camera Obscura. People will not stop being opportunist, but great compositions will always remain. As a craftsman I feel the same way about all tools. Some just gets obsolete, but carpentry doesn't 'get better'. Maybe you're the only right person to write the definite bible on the history of photography?
I think, like with every advancement of visual arts techniques, tools, and technology, photographers and artists of all kinds will adapt their skillset to incorporate these tools and use them to their advantage. The human element can never truly be replaced, no matter how hard we try.
As a photographer, I don't like these developments, but I also know there's little point in opposing them writ large. That's probably because I saw the proverbial writing on the wall a while ago and decided to focus my business on things that can't be "faked" or recreated (or if they were it would defeat the purpose) like live events, weddings, etc. I do find the potential ethics issues really problematic, however. For instance, I also do work with interior designers shooting the actual physical spaces they've designed and brought to fruition (cabinet installs, art, upholstery and fabrics, flooring, etc.) -- what if they decided to just take a detailed pre-reno rendering (common in the industry these days) and then use AI to make a photo-realistic version of the space? So what if it doesn't exist in reality, how would a potential customer ever know? The problem is of course it takes a lot of actual work organizing sub contractors, getting permits, etc. to actually do a renovation, and that expertise is (hopefully) part of what someone is paying for, but with AI you can play pretend and still have an impressive-looking portfolio.
I'd argue that most of the usage of this will be by people who weren't ever going to be hiring a photographer anyway. The debate is going to be whether or not people without any photography talent or even gear should be allowed to create slick images from a prompt.
It's just like how smartphone cameras have allowed anyone to take high quality photos without owning a traditional camera or knowing a single thing about photography. Or how all the great new mics have made it easy for any non-professional to have great/passable audio. Or how all the great stabilizers have made it where anyone can have smooth video without a steadicam. Or how inexpensive and fully featured drones have replaced the need for helicopter videography. Or... you get the idea.
No one batted an eye when technology gave them the opportunity to eliminate the need for hiring specialists. I've been doing this for 30 years. What used to require hiring a full crew I can now do as a one-man band and it looks and sounds better and is easier than it ever was.
The time for worrying about technology encroaching on jobs was twenty years ago.
Same thing happened to graphic designers… now everyone is a graphic designer. It used to be that you still needed graphic designers to say design an annual report for a fortune five hundred company and it still needed to be printed but even now, everything is digital. For most people and not just the design community AI is going to effect peoples lives both negatively and positively. My wife and I were watching a baseball game and the umpire was making all kinds of bad calls. Suddenly my wife said that one day this umpire could be replaced with an AI umpire that will call a strike and a ball at 100% accuracy. Yes, I can see blackmail happening and all sorts of strange things happening with AI being used in negative ways. On the flip coin, this is also a good time for reinvention. We must change with the times or create a niche that still values the old ways but offer it in a fresh package. The good thing is that through the internet your only hindrance is your imagination. People still love good ideas and concepts regardless of the platform.
It will hopefully lead to a chain of trust for a picture that a photographer or buyer of a photo can use to attest it came from a human/camera and was not retouched, lightly so (for some definitions) or majorly so.
There will remain an industry and outlets for provably real.
Security chip in camera signs image - editing software honkers an agreement as to levels of manipulation- phot can be registered on a Square space or the like as genuine
Absolutely.
Fingers crossed you are correct in your predictions
I love some aspects of AI, like as a research tool. Example, I was writing a novel and I needed to set some ambience so I asked AI what are some sights, sounds and smells I would find in a Louisiana Bayou. The AI engine gave me some great insights that I then used in my writing. Awesome! However, using AI to actually write a paragraph would be a no go for me. I feel the same way with photography. Asking AI about a great place to go photograph a mountain view is one thing, telling it to create a mountain view is another.