52 car brands killed during the Great Depression, Discussion episode Friday

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  • Опубликовано: 30 янв 2025

Комментарии • 434

  • @libearian
    @libearian Год назад +19

    "No Time", Guess Who

    • @What.its.like.
      @What.its.like.  Год назад +3

      Congratulations man you got it =) it was almost fool in the rain by Led Zeppelin, be sure to tune in Sunday 430 Eastern standard time to catch the episode on the 1967 Oldsmobile 98

  • @5610winston
    @5610winston Год назад +30

    Graham-Paige survived into the '40s. The last pre-war models used bodies stamped from the Cord 810/812 models. After the war, Graham-Paige's president, Joseph Washington Frazer, teamed with Henry J. Kaiser to form Kaiser-Frazer. The earliest Frazer automobiles were badged as Graham-Paige.

    • @What.its.like.
      @What.its.like.  Год назад +4

      Awesome information thank you so much for that correction

    • @seed_drill7135
      @seed_drill7135 Год назад +3

      The confusion was that they dropped the Paige name and were just marketed as Graham.

    • @5610winston
      @5610winston Год назад +2

      @@seed_drill7135 The early-'47 Frazer carried the _GRAHAM-PAIGE_ badge, and used the Kaiser body on a longer-wheelbase frame, carried near-Packard-level trim and upholstery, and sold at a high-line Buick price.

    • @seed_drill7135
      @seed_drill7135 Год назад +2

      @@5610winston If they'd kept the supercharged Graham engine maybe people wouldn't have considered them underpowered, which was a shame, as they were certainly trailblazers in post war styling.

    • @oscarprendergast7295
      @oscarprendergast7295 Год назад +1

      ABNER doble-
      NOW WITH A
      MAME
      LIKE THAT you know the women all swooned -
      “Hi I am A B N E R-D O B L E.”
      Women fall out on their faces and asses right there as he speaks!
      (from douche chills)

  • @josephgaviota
    @josephgaviota Год назад +4

    5:16 What a beautiful print ad. Art Deco all the way!

    • @What.its.like.
      @What.its.like.  Год назад

      Lots of really cool ads =) most ads done in an episode

  • @DSP1968
    @DSP1968 Год назад +8

    An excellent overview, Jay. Thank you for taking the time to do the research and compile this list.

    • @What.its.like.
      @What.its.like.  Год назад +2

      Glad you dig this episode =) it was worth the work

  • @tedium37
    @tedium37 Год назад +8

    Well done on the amount of research and editing that went into this exhaustive look at the automotive carnage that the great depression wrought. PS Coot Rockney and Deevox is hilarious 🤣

    • @What.its.like.
      @What.its.like.  Год назад +2

      Glad you dig this episode I downloaded one of those talk text things and that’s the way they pronounced it I’m going to turn it into a random moment at the end of next episode.

  • @chrisgermo1956
    @chrisgermo1956 Год назад +3

    .....great job, enjoyed the vid ( even remembered to hit the like button)....I pick the LaSalle and the Auburn....

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome choices glad you dig this episode =)

  • @agostinodibella9939
    @agostinodibella9939 Год назад +7

    Jay, you really outdid yourself! I never realized there were that many car brands back in the old days. Great job👍

    • @What.its.like.
      @What.its.like.  Год назад +1

      Glad you dig this episode =)

    • @vincentconsolo5782
      @vincentconsolo5782 Год назад +1

      At one time, their were hundreds.

    • @MarinCipollina
      @MarinCipollina Год назад

      Actually, this just barely scratches the surface.. I read years ago that there were over 2000 automobile companies in business in the year 1900.. Most of whom promptly went out of business or were bought out by another firm.. It was like the computer era of the 1990s.

  • @sdgakatbk
    @sdgakatbk Год назад +4

    A lot of detail in this video. You did a LOT of work putting this together.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Thank you so much for recognizing that it took a long time to put this together. But it was totally worth it

  • @johnboydTx
    @johnboydTx Год назад +5

    Another Educational and Enjoyable episode 😉👏👏👏 Thank you

    • @What.its.like.
      @What.its.like.  Год назад +3

      Thank you so much I’m glad you dig this episode it took forever to put it together =)

    • @johnboydTx
      @johnboydTx Год назад +3

      @@What.its.like. According to Oldsmobile forever??? Viking was upscale costing 500 dollars more ????
      Competition against Buicks 🤔
      Only a couple of years and less than 5000 made ... The great Depression got them 🥺..
      Enjoy your adventures in motoring 🤠✌️

    • @What.its.like.
      @What.its.like.  Год назад +3

      Thank you so much for that correction =)

  • @Radiowild
    @Radiowild Год назад +6

    You really compiled a lot of information to present this video. Few people really pay attention to history, and our country is heading that direction right now. Instead of banks handing out money, our country is handing out and printing money at an alarming rate. I like the LaSalle and the Phaeton. This video is your best presentation yet. You're channel reflects that.👍

    • @What.its.like.
      @What.its.like.  Год назад +1

      I’m a history buff I love the history channel, totally agree need to know history or it will repeat. Can’t keep printing money.. it’s all going to come to a head
      This was one of my favorites Idk if anyone else tackled the topic.
      Thank you so much for digging this episode =)
      I would really like to do an episode on some of these companies that is for sure it was an eye-opener. With all of the prestigious companies that went under especially Jordan I would love the feature of Jordan on the channel (my brothers name is Jordan as well lol)

  • @ROXXXSTARCorvette8776
    @ROXXXSTARCorvette8776 Год назад +2

    Wow. A very well done documentary of some long forgotten brands. Excellent! LaSalle and Peerless for me.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome choices glad you dig this episode =)

  • @mr50sagain55
    @mr50sagain55 Год назад +1

    Really pleased that you’re researching this era!...This quality historical video is a landmark for your channel!!...Bring back the steam-powered car…a “green” steampunk version…lol!!!

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you it means a lot =) glad you dig this episode
      I want to go deep in the 30s this year

  • @Clarkecars
    @Clarkecars Год назад +2

    Good video, you educated those that viewed it. There were numerous car companies that failed shortly before 1929's "Black Friday." Apperson, who made "America's 1st sports car" closed in `26. Case made cars until 1927. Many more failed even before then. You are correct about the so called news media.

    • @What.its.like.
      @What.its.like.  Год назад +1

      I wasn’t sure where to start and where to cut it off because there was a lot of companies that probably would’ve went bust either way there was a lot of start up companies that only lasted a couple years but they had that before and after this period of time as well. I saw something saying that there was 2000 automotive companies before World War II..
      Glad you dig this episode it has the most ads by far =)

    • @rogersmith7396
      @rogersmith7396 Год назад +1

      There were a series of market crashes before 1929 that got progressively worse. Big bankers like J P Morgan used pump and dump schemes to fleece the succers. Bankers would start buying a particular stock which would drive up the price and draw in the rubes. Then the banks would sell suddenly at high profit resulting in a mini crash. Bankers would put in their own money to stop the crash. In 1929 the private firms simply ran out of money to stop the crash. The ticker tapes ran hours behind and it might take days to put in a buy or sell order. What you need to know about Wall Street is the insiders make the money and dump the losses on everyone else.

    • @What.its.like.
      @What.its.like.  Год назад

      Hundred percent true

  • @jonrolfson1686
    @jonrolfson1686 Год назад +2

    Appreciate the research and compilation work on the business lives of these car brands. Still chuckling at hearing the Notre Dame Football Coach called ‘Coot’ Rockne.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Thank you so much yeah some of the pronunciations are wrong.. lol I download it an app that took text and translated it to speech unfortunately she wasn’t very good at it..

  • @5610winston
    @5610winston Год назад +11

    11:32 "Somewhere west of Laramie..." probably the greatest lead line in the history of
    automobile marketing. The ad copy said little about the technical merits of the cars, but it painted an image, a lifestyle to which any motorist of any gender would aspire to in their most vivid fantasies.

  • @alecwilliams7111
    @alecwilliams7111 Год назад +1

    This is an excellent and enjoyable historical item. It's an important part of automobile history, and in reproducing the beautiful advertising art of the era, gives us something extra. Well done.

  • @tigre7739
    @tigre7739 Год назад +5

    Wow, I never knew there were so many automotive brands from that time period! It is a really cool and informative video! 😎 I think the '40 Hup Skylark and LaSalle look equally beautiful, 🤩 but to choose only one, I would take the LaSalle, and from the second group, it would definitely be the Auburn Phaeton !!

    • @What.its.like.
      @What.its.like.  Год назад +1

      Awesome choices glad you dig this episode =)

  • @rodneyfletcher9565
    @rodneyfletcher9565 Год назад +3

    Jay, thanks for this very informative history lesson. Well done!

  • @christopherkraft1327
    @christopherkraft1327 Год назад +3

    Hey Jay, thanks for sharing this informative video of cars of the thirties & their unfortunate demise!!! 👍👍🙂

    • @What.its.like.
      @What.its.like.  Год назад +3

      I can’t get over how long this took it took me a whole day to research it it took me five hours to write the script and then I spent all day making a video.. but it was for a momentous occasion =)

    • @christopherkraft1327
      @christopherkraft1327 Год назад +2

      @@What.its.like. I think that it was worth it, it came out great!!! 👍👍🙂

    • @2buelar
      @2buelar Год назад +1

      I am now 70 and although I recognize some of the names, was totally unaware of most of them. I enjoyed your informative video very much, thanks.

  • @allenwayne2033
    @allenwayne2033 Год назад +6

    WYR: Graham Hollywood 2. Being a Hoosier, I have to choose Auburn! BTW: When your in southwest Michigan, swing down to Auburn IN and check out the Auburn Cord Dusenburg Museum. It's very cool!

    • @What.its.like.
      @What.its.like.  Год назад +2

      I want to go there, it’s been on the list to hit =)

    • @billolsen4360
      @billolsen4360 Год назад +1

      Have only seen ONE Graham Hollywood in my life, in Las Vegas, New Mexico.

  • @commandertopgun
    @commandertopgun Год назад +1

    WOW 😳 extremely informative and entertaining,very Telling, Excellent video: what it's like.

  • @terryeustice5399
    @terryeustice5399 Год назад +1

    Loved the style of the Lasalle. Thank you for posting.

  • @lonn761
    @lonn761 Год назад +2

    Jay except for several mispronunciations I really enjoyed this episode,I love cars and I can tell you do too🤠

    • @What.its.like.
      @What.its.like.  Год назад +3

      Yeah I download a text and speak and went by what The pronunciation was of that.. I should’ve made a disclaimer at the very beginning saying that I probably didn’t pronounce half of those right from Western Pennsylvania we don’t say anything right here.. lol But all things considered all the advertisements used in this episode and information should eclipse, pronunciations. I’m going to use that speak text speak at the end of the 67 Oldsmobile episode has something random

  • @ajaxa9
    @ajaxa9 Год назад +1

    Thank you for a wonderful video. I have been a lifetime automobile enthusiast. I spent summers in the 40s at my grandparents and went through their old magazines and made a collection of over 200 automobile ads. You missed several but the commentators got most of them I think. Record motor company did the very first color ads for automobiles They were the back cover of a high end magazine for a year in the 30s.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for digging this episode it took a lot to put it together might be doing a follow up of what companies went bust in the 40s what companies went bust in the 50s maybe what companies didn’t make it to the Great Depression.

  • @roberttroutman6780
    @roberttroutman6780 Год назад +6

    You forgot American Bantam, formerly Austin Bantam, and the first to produce the Jeep for the Army. Located in Butler, PA, they produced small cars
    from 1935 to 1941.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Thank you so much for sharing that brand =)

    • @bobbrinkerhoff3592
      @bobbrinkerhoff3592 Год назад +1

      American Austin ran from 1930 to '34 , going into receivership from '35-'37 , when they rebranded themselves as American Bantam . It's easy to tell the two cars apart , the early cars looked like miniature '29 Chevrolets , the newer versions had art deco style streamlined fenders and grilles .

  • @mattskustomkreations
    @mattskustomkreations Год назад +7

    Some observations: the Stutz Blackhawk was used as the name for Exner’s reboot car. First models released were in ‘70 - the first 2 went to Elvis and Sinatra. They were based on Grand Prix to begin with but in later years they were based on other GM models. The best looking / purest ones are the 70s & 71s. They all had the original owner’s name on a dash plaque. These would be cool to cover if you haven’t already.
    Erskine = Er-skin
    Knute Rockne, not “Coot “😅
    DeVaux = Duh-voh.
    The skylark/Hollywood’s grille was different than the Cord, the rest was the same, except I think they did away with the super-rad side pipes that you could get with a supercharged Cord.
    Great job, I actually heard a couple marques I never heard before!!!!

    • @What.its.like.
      @What.its.like.  Год назад +2

      Thank you so much for all the corrections and added information as well as insight =)

    • @jeffking4176
      @jeffking4176 Год назад +2

      I believe they also went back to Rear Wheel Drive, as well.
      🚗🙂

    • @mattskustomkreations
      @mattskustomkreations Год назад +2

      @@jeffking4176 Good point. That front wheel drive setup would have been complicated (meaning too expensive 🙂) to carry forward.

    • @mattskustomkreations
      @mattskustomkreations Год назад +2

      @@What.its.like. You’re welcome. Glad to help. Keep up the great work! Btw another cool retro car that Exner did is the Duesenberg II - it’s actually my favorite - it was done around ‘66. Along with the Aston Martin Lagonda, it’s in the top 5 coolest 4-doors ever IMO. I saw it at the ACD museum in Auburn, IN, when I was a kid, but I think it has been restored to running order and is in private hands now. Gorgeous car, too bad it never went into production.

    • @LlyleHunter
      @LlyleHunter Год назад +1

      An installment about the Excalibur would make for a great episode.

  • @robertwatkins364
    @robertwatkins364 Год назад +3

    I'm liking these videos, I have heard at one time there was something like 2500 independent car, and motorcycle makers in the U.S. There used to be a junk rat on highway 2 west of Williston ND. He had some nice stuff for pretty reasonable prices. If he is still alive, that used to be a honey hole. He told me once he had a 1927 Jordan Playboy in the weeds for 300 dollars, but he never produced it. I did buy a decent 1930 Essex two door out of there for 75 dollars in 1997.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Wow crazy story do you still have the Essex? Hershey in October you’ll see all of the cars that you will never see I saw countless Jordans there and I never even knew Jordan was a brand until two years ago the paint schemes that they have on those cars are absolutely incredible. I really want to cover Jordan this year cord and Auburn from the golden age.. and definitely get into the 30s cars outside of those it would be really cool to get into some of those front wheel drive cords. Packards cars that are getting forgotten

    • @robertwatkins364
      @robertwatkins364 Год назад +1

      @@What.its.like. Unfortunately I do not I sold that car in south Central Idaho. In those days the dollar still had some value, and old cars were cheap. Now the dollar is worthless, and old cars are priced stupid!

    • @mrdanforth3744
      @mrdanforth3744 Год назад +2

      @@What.its.like. Ned Jordan said he was barely in the car business, his real business was advertising and custom style sales. He hired a good engineer who put together a good, generic chassis using commonly available engine, frame, axles etc from outside suppliers. And clothed it in bodies copied from the best custom car designs. His most famous model the Playboy roadster, was copied off a car custom made for showman Florence Ziegfeld as a gift for his star Billie Burke.

  • @soco13466
    @soco13466 Год назад +6

    My brother and I made a furniture delivery from our dad's store in Delray, to a Mr Hupp in Boca Raton. There was an old, framed photograph on the wall, of the Huppmobile factory. I noticed that, and he turned out to be the son of the founder of Huppmobile. He asked us if we wanted a drink. It was the last delivery of the day, so he gave us each a nice drink of good whiskey, tipped each $20. This was in 1978, BTW. 20 bucks then amounts to damn near 100 today.

  • @Jurvaa
    @Jurvaa Год назад +1

    Thanks for the video. So many companies that I didn't knew.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much glad you dig this episode =)

  • @denislandry7577
    @denislandry7577 Год назад +1

    Well done Jay , that is a LOT of research , you’re wife must not be too happy for you digging all the time , lol . My wife used to get a little upset , long time ago , cause i worked on old cars often , now i’m 60 & still work on old cars + watch all you guy’s informative great videos ! I’m still in the dog house ! Lmao ! Again well done , you made my friday , gonna have more whiskey and do a little more work on my 64 GMC Panel ! ❤ thanks Jay

    • @What.its.like.
      @What.its.like.  Год назад +2

      Hahaha if you only knew =) it’s not just her, I live on 7 acres with my mom and grandma, we all live in separate houses. But I get it from my mom, you didn’t even go outside today. Lol
      I told my wife I want to by 1937 packard 116 sedan or 120 sedan or 37 airflow, (can’t even if I wanted to I don’t have a place for it yet, just planting the seeds lol)
      64 panel sounds pretty cool 😎

  • @josephgaviota
    @josephgaviota Год назад +5

    20:18 Pierce calls an ice box a "refrigerator," my dad always called the refrigerator the "ice box."
    I guess that evens out.

  • @billhowes7937
    @billhowes7937 Год назад +2

    When I was a kid I remember my Dad talking about many of these now defunct makes
    Amazing how many there were.

    • @What.its.like.
      @What.its.like.  Год назад

      I might do an episode of companies that went out of business before the great depression it might need to be separated though cause there’s like 1000 companies that were around before the great depression might have to do it divvy it up a little bit =)

  • @markoldham5403
    @markoldham5403 Год назад +3

    Another to add to your list is the flamboyant Ruxton. 1929-31.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for that one I totally missed that =)

    • @johnstauffer9175
      @johnstauffer9175 11 месяцев назад

      CAL High, near Lancaster, PA has a lovely Ruxton in his museum.

  • @oscarblom4885
    @oscarblom4885 Год назад +2

    Thank you for sharing 😊

  • @Damfino59
    @Damfino59 Год назад +6

    The Essex automobile was always a product of the Hudson company. It was actually developed by Hudson as a lower priced companion car. Was known as for its innovation in making an enclosed automobile more popular than the open touring car style. The depression caused it to be phased out as a brand name by the more popular Terraplane. This was Hudson’s entry into the low price Ford Chevy market. Terraplane’s won many hill climb and racing compilations. Also was one of John Dillinger’s favorite choice of getaway car.

    • @dicksanders8206
      @dicksanders8206 Год назад

      Very interesting!

    • @johnreitz5676
      @johnreitz5676 Год назад

      John R. Bond, Editor and publisher of Road & Track magazine thought highly of the early Hudson Terraplanes.

  • @josephgaviota
    @josephgaviota Год назад +4

    WWR #1: I'm curious about the LaSalle.
    a) Not made any more
    b) luxury vehicle
    c) "Gee our old La Salle Ran Great; those were the days" ... _All in the Family_ theme song.

    • @jamesrecknor6752
      @jamesrecknor6752 Год назад +2

      OH Aaaachi.... EDITH!

    • @josephgaviota
      @josephgaviota Год назад +3

      @@Jack_Russell_Brown _... Miss Daisy, in the movie "Driving Miss Daisy"_
      I've seen that movie at least three times (although not for quite a while) ... I don't remember that line. I'll have to try and catch that movie and listen for it!

    • @josephgaviota
      @josephgaviota Год назад +1

      @@Jack_Russell_Brown Yeah, I really need to seek it out. Well acted film.

    • @rossanderson4440
      @rossanderson4440 Год назад +1

      It was discovered to be eating into Cadillac sales, so it had to go. That simple.

  • @rossbryan6102
    @rossbryan6102 Год назад +1

    NICE LIST, SEVERAL CARS I NEVER HEARD OF!!

  • @paulvincent3825
    @paulvincent3825 Год назад +1

    Excellent, thank you.

  • @anthonysmith6558
    @anthonysmith6558 Год назад +1

    Lots of great cars.
    I saw a Moon in the 80’s stuffed away in a barn . It looked like you could jump in and start it, a bit dusty, the paint looked like baked enamel dark blue, beautiful. High Ridge Missouri.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome memory thank you so much for sharing it with us going to look for some of these to feature this year =)

  • @jamesjohn834
    @jamesjohn834 Год назад +1

    Excellent job!

  • @5610winston
    @5610winston Год назад +4

    5:40 ER-skin.
    Albert Erskine was in poor health and (rightly or otherwise) considered himself to be to blame for Studebaker's poor position in the early thirties.
    Erskine committed suicide by firearm, and most business experts thought it would be the end of the company, but new management secured loans, reorganized the company, and brought Studebaker through, paid off every penny of the loans and ahead of schedule.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Wow I didn’t know that thank you for sharing that sad aspect

  • @markchandler90
    @markchandler90 Год назад +2

    EXCELLENT!!!
    1940
    La Salle
    Jordan

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome choices glad you dig this episode it took a long time to put this together like two solid days.. lol

  • @popplace4
    @popplace4 Год назад +1

    I liked the video, several of your pronunciations of names was quite unique, though.

    • @What.its.like.
      @What.its.like.  Год назад

      Glad you dig the video i need to work on those willys was right tho that’s how it’s supposed to be said, been corrected in the past

  • @rbprafcolman3438
    @rbprafcolman3438 Год назад +2

    Excellent video Jay. I just hope history doesn't repeat itself real soon.

    • @What.its.like.
      @What.its.like.  Год назад

      I totally agree =) can’t keep printing money

    • @2buelar
      @2buelar Год назад

      Unfortunately, we’ve already lost quite a few lines of cars in the last few decades…very sad.

  • @Matt_from_Florida
    @Matt_from_Florida Год назад +2

    7:20 *Red Bug* has a fascinating story going through several owners and evolutions. Always a *buckboard* style (having no suspension per se, except that the long boards would flex kind of like a bucking horse!) of cyclecar, it was first (1916-1920) the Smith Flyer, then the Briggs & Stratton Flyer (1920-1924), then the Red Bug. The first two iterations were gasoline-powered by an attachable, self-contained 'fifth wheel' known as a motor wheel. Although Briggs & Stratton sold the cyclecar concern in 1924 they continued to manufacture the motor wheel, improving & adapting its engine to other applications such as lawn mowers and other small equipment. Thus the Motor Wheel engine was the progenitor of all Briggs & Stratton motors to follow. Neat huh?

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for sharing that added insight and information =)

  • @Flies2FLL
    @Flies2FLL Год назад +3

    The Jaeger motor car was not built in "Bellview" Michigan, it was built in Bellville, Michigan. There is a difference in the pronunciation that is slight and the author of this video can be given an "out" in this instance.
    Belleville Michigan is next to Ypsilanti, and 25 miles southwest of Detroit. It is the home of Willow Run Airport and Kalitta Air, and Conrad Kalitta lives in Belleville, Michigan.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Thank you for that correction it’s my accent, I’ll work on it =)

    • @Flies2FLL
      @Flies2FLL Год назад +1

      @@What.its.like. Great video, by the way! Thumbs up and I subcribed.

    • @What.its.like.
      @What.its.like.  Год назад

      Welcome to the channel/car community =)

    • @brianwilson6403
      @brianwilson6403 Год назад +1

      Bellevue is in the southwest corner of Eaton County, off of I-69, and M78

  • @phantomforester9337
    @phantomforester9337 Год назад +1

    Thank you for putting all this together. I would choose the 1929 Peerless, and the 1940 LaSalle. Actually, Henry Ford had a hand in the stock market crash--his moving assembly line manufacturing process was adopted by U.S industry, making manufacturing far more efficient. There was too much plant and machinery for the production--industry was far too over-capitalized. Over-capitalization, from a lot of angles, was the primary cause of the crash. Something would have fallen some time. Though it was good of you to point out the media's part in the debacle.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome choices thank you so much for all of that added information =)

  • @davidwhitney1171
    @davidwhitney1171 Год назад +3

    Pierce-Arrow- one of the most beautiful and greatest of classic cars, particularly those of the 1930s, with the 1933 Silver Arrow, a semi-show car, years ahead of its time, five of which were built, and were offered to the public for approximately $10,000. It influenced the design of production Pierce-Arrows for the next five years, until Pierce finally declared bankruptcy in 1938, following a unsuccessful and brief ownership by Studebaker. Only a handful of '38s being built, basically re-badged '37s. One of favorite cars of all time, a pity they also couldn't have somehow held on two or three years, when the need for defense-related production might have saved them. A terrible shame for classic car buffs...

  • @JamesAllmond
    @JamesAllmond Год назад +2

    Jay has 3 Dobles, one is a Demo Chassis one is the Sedan you showed, the other used to be Howard Hughes and went something like 137MPH back in the day. IT's twin lives in New Zealand.
    A YouTuner named JonathanW got an old El Car and Franklin (and a bunch of steam engines) up and running after sitting for decades.
    Marmon's chief engineer jumped ship to Cadillac towards the end of the V16 project and the rest is history...

    • @What.its.like.
      @What.its.like.  Год назад

      Yeah I watched both of lenos episodes, the set in one’s better in my opinion. You just reminded me I have to wake that in the description. =)

    • @rossanderson4440
      @rossanderson4440 Год назад

      Yeah, but the Marmon engine was more powerful and weighed hundreds of pounds less.

  • @williamscoggin1509
    @williamscoggin1509 Год назад +1

    Absolutely loved that Jordan car at the end. ❤

  • @gregoryclemen1870
    @gregoryclemen1870 Год назад +1

    the briggs& stratton company did make cars for a brief period of time, including the motor wheel for bicycles back in 1919. they quickly started making small engines to stay in business. they also made keys/ locks for cars, including switches/ gages for car dashboards, and car window regulators .they also made starter drives and voltage regulators for car generators.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome thank you so much for sharing that great information =)

    • @gregoryclemen1870
      @gregoryclemen1870 Год назад +1

      @@What.its.like. your welcome!!!!!, steve briggs did get into many markets over the years, including the start up of "outboard marine company" with ollie evinrude, and later absorbed the johnson marine company into "O.M.C.".

  • @paulbeck6410
    @paulbeck6410 Год назад +1

    Durant Motors also had Rugby under it's umbrella too. I have a 1930 Ruby truck.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome information I didn’t know about that company =)

  • @jeffgadget5350
    @jeffgadget5350 Год назад +1

    A friend of mine some forty years ago had a 1926 Jordan Playboy.... Apparently it was intended as a Doctors' Coupe; it had a small compartment door just behind the driver's door that revealed a full-width compartment behind the seat for golf clubs...now THERE'S an idea!

    • @What.its.like.
      @What.its.like.  Год назад

      I want to find a Jordan playboy for the channel.. or any Jordan I saw a couple of them at Hershey I’m going to go to Hershey this year and try to shoot all of the really hard cars to find.. I need to try to go to some auctions as well.. believe it or not I’ve never been to one

  • @tetchuma
    @tetchuma Год назад +1

    Love this!!!

  • @bcgrittner8076
    @bcgrittner8076 Год назад +2

    Jay Leno now has two Doble steam cars. He has the big sedan and the roadster formerly owned by Howard Hughes, Jr. They are quite rare. They were extremely expensive so production was limited.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Yeah I love his channel he has two packard Caribbeans too

  • @chuckkottke
    @chuckkottke Год назад +1

    1940 Graham Hollywood. We have a workbench in the shop that came out of the Hudson motor car factory, very well built!

  • @jasonz7788
    @jasonz7788 Год назад +1

    Cool thanks 👍

  • @williamward446
    @williamward446 Год назад +1

    Willys lasted until 1971 when they sold out to American Motors, solely for the Jeep brand name... AMC began production of the Jeep in 1972...
    My brother had a 1935 Terraplane Utility Coach... very rare model, mostly bought by mail carriers as you could easily move it from left-and drive to right-hand drive...

    • @What.its.like.
      @What.its.like.  Год назад

      According to Wikipedia they merged with kasier to form kaiser jeep they still made cars under willys for a number of years in Brazil.

  • @rogersmith7396
    @rogersmith7396 Год назад +2

    What would it be like to go out and buy a new car and have 200 brands to choose from? I would give up.

    • @What.its.like.
      @What.its.like.  Год назад

      It would be cool definitely had a choice and the mechanics would be shared, Continental motors power just about everything.

  • @Flies2FLL
    @Flies2FLL Год назад +3

    -The crash of the stock market in October 1929 is not what started the Great Depression. What started it was the failure of several German banks in 1932 as a result of the crash.
    We are still seeing the culling of the herd. I suspect that Stellantis is the weak sister in the world auto market, and may delete a few brands in the next decade, if they stay in business at all. Mitsubishi, Suzuki, Daihatsu, and Nissan might be in trouble as well.
    Great video!

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome thank you so much fir sharing that added information =) it’s amazing that the big three and tesla is all that’s really left. And none them are doing so hot. ( tesla sort of a wildcard).
      Glad you dig this video =)

    • @jeffking4176
      @jeffking4176 Год назад +5

      There were several things that occurred during 1929- 1931 that brought about The Great Depression, but the Stock Market Crash did start the ball rolling. The market [ which was being manipulated], and was artificially inflated. People were taking out loans to buy stocks, and using the stocks as collateral for more stocks, and using those stocks for more stocks….
      Our economy is [ and has been], in great part, run on Emotions. When people feel “jittery “, people don’t spend. When confidence is high, people spend.
      People began to panic, which did cause a Run on Banks. Most banks at that time were Un-Insured . The more people panicked, the faster the rush to get money out of the banks. Money does not just sit in banks - the banks themselves Invest.
      ADD TO this , a major Drought, and formerly misused Land, caused the “Dust Bowl” in the heartland - where so much of our food was [ is] produced.
      But the Economy was not all that great ,before 1929, either. There were a LOT of poor, and not so many rich, as seemed to be.
      🚗🙂

    • @Flies2FLL
      @Flies2FLL Год назад +1

      @@jeffking4176 Well said.

  • @gcfifthgear
    @gcfifthgear Год назад +1

    Barley Motors was based in Streator (pronounced as "STREET-er"), Illinois. The Windsor White Prince ran afoul of the British royals, because the name "Windsor" and in particular the car's logo were deemed too similar to the British House of Windsor! Moon Motor Car Company, in fact, was the last independent car manufacturer based in St. Louis...

  • @MYJ61
    @MYJ61 Год назад +1

    Rockne’s name was pronounced “Newt”. DeVaux was pronounced “De Voe”. Also what about the “Kline Kar” built in Richmond, VA? Over all an excellent documentary!

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for those corrections glad you dig this episode =)

  • @asteverino8569
    @asteverino8569 Год назад +2

    Great history lesson. It took me awhile to watch it all.
    For WYR, The 1940 La Salle and the 1929 Auburn because Auburn made some awesome cars.

  • @danbernstein4694
    @danbernstein4694 Год назад +1

    My grandfather had a 1930 Cord L-29 Brougham. It looks like a beauty in pictures

    • @What.its.like.
      @What.its.like.  Год назад

      That’s awesome those cars are amazing I got to see one up close and a couple years ago the channel is just a really small channel and I wasn’t sure which way the channel was going I wanted to ask him he is there anyway that we could feature your car but I just didn’t have the confidence to ask..

  • @richardwarren7492
    @richardwarren7492 Год назад +5

    From 1929 to 1932, sales of new automobiles fell by 75 percent. The 1929 peak proved so unsustainably high that U.S. light-vehicle sales would not match that level until 1949. How did GM survive? Read David Farbers book "Sloan Rules" Ford? Ford Motor Company employed 128,000 people in the spring of 1929 and by August 1931, Ford only employed 37,000. 52 car brands? Try this on for size. From 1900 to 1919, 2,000 American companies were involved in the construction of horseless motor vehicles.
    As to the causes of the Depression? It can be boiled down to 7 basic things.
    The speculative boom of the 1920s.
    Stock market crash of 1929.
    Oversupply and overproduction problems.
    Low demand, high unemployment.
    Missteps by the Federal Reserve.
    A constrained presidential response.
    An ill-timed tariff.
    1940 LaSalle - - 29 Auburn.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for adding all that information and insight =)
      Great choices

  • @lanedexter6303
    @lanedexter6303 Год назад +4

    Great bit of history. 👍 Yes, the Depression killed many companies. But when you look at any technology, cars, guns, airplanes, tractors, etc. there is an early period when MANY inventors were doing their thing, wonderful diversity existed (one maker thought that if a car with four wheels was good, a car with eight wheels would be better), then things settled down to “this is how we do it” and a small number of mainstream manufacturers. Today, who ever heard of a Minerva or a Rickenbacker? But all those little guys existed. Sure wish I had the 1937 Cord 812 that my mother and her first husband owned.🙄

    • @What.its.like.
      @What.its.like.  Год назад +2

      I want to do a cord so bad I would also like to do an Auburn and Jordan this year which is a really tall order but it would be really cool. And that’s what this channel is about to keep the information out there for all the younger generations and anybody that wants this information. I want to see these cars out in the wild being used they are totally different when they were being used versus behind glass.
      Thank you so much for the added companies I didn’t know about those two I’m going to look them up and see what kind of cars they made this whole episode was really cool seeing all the different cars that were being made in the US before/during the Great Depression.

    • @lanedexter6303
      @lanedexter6303 Год назад +1

      @@What.its.like. I have no idea how many companies there were. Henry Ford tried three times (3rd time was the charm). Henry Leland founded Cadillac in 1902 after buying what was left of the failed Henry Ford Company.

  • @williamg2552
    @williamg2552 Год назад +1

    “BARLEY”. “The CEREAL of CARS!!” LOL!!

  • @garryferrington811
    @garryferrington811 Год назад +1

    Pretty simplistic. Most stocks were bought on margin, that is, borrowed money. Stock operator Jesse Livermore had been expecting the market to fail, started shorting, and in a very short space of time made well over a billion dollars.
    These companies were weak, and the nation was stronger without them.

  • @tomspielbauer8516
    @tomspielbauer8516 Год назад +1

    Name that tune is the intro from "No time" by the guess who

  • @charleslindley1596
    @charleslindley1596 Год назад +1

    When I was about 12 i found some old magazines my grandad had saved in a big trunk upstairs.they were called Indiana Farmers Guide.A lot of different car ads.I cut them out and put them in a scrapbook.I still have it. I didn't know there were so many cars made in Indiana.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for sharing that awesome story
      The older I get the more I’m like life is just a giant scavenger hunt the deeper thought to that is if you don’t save it when you see it odds are you probably won’t see it again.. it’s crazy when you start thinking of life that way..

    • @mrdanforth3744
      @mrdanforth3744 Год назад +1

      Indianapolis once rivaled Detroit as an auto building city. The Indianapolis speedway was built as a test track for the many auto and auto parts companies in the area.

  • @johnnyjet3.1412
    @johnnyjet3.1412 Год назад +1

    during the war Grandpa drove a 1936 Hupmobile to the Portland Or. shipyard where he was a shift foreman for Commercial Ironworks building the LCI(L) - #754 participated in the landings at Leyte, Luzon, Iwo Jima and Okinawa!
    My choice is a 1937 Fangio coupe which has been the winner of some of the recent 'Peking to Paris' rallies.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for sharing that amazing story with us what a great memory I love to 36 Hupmoblie There might be one coming soon

  • @richarddavenport31
    @richarddavenport31 Год назад +2

    THE STORY OF THE DEPRESSION SOUNDS LIKE WHAT'S HAPPENING TODAY!!!

    • @What.its.like.
      @What.its.like.  Год назад

      It’s super scary when you compare notes to what happened back then versus what’s going on now the scary part is is nobody thinks that there’s a problem.. we just keep borrowing and borrowing and borrowing

  • @jerrycallender9927
    @jerrycallender9927 Год назад +1

    Of the 3 choices you gave us, I'd take the LaSalle Coupe.

  • @automatedelectronics6062
    @automatedelectronics6062 Год назад +1

    I remember that there was a 1941 Graham-Paige "Hollywood" car. The car did have Graham-Paige on it. A local RV dealer personally had one and he showed it at an annual car show maybe 10 years ago. It had been customized, with a painted on movie film strip encircling the car. Both that person and the annual car show went away a few years ago. Wikipedia shows that the brand survived until 1962.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for sharing that added information Graham page was there was lots of conflicting information.

    • @vincentconsolo5782
      @vincentconsolo5782 Год назад

      Graham Paige became a real estate firm who later owned Madison Square Gardens !

  • @rayrussell6258
    @rayrussell6258 Год назад +5

    not "kewt" Rockne, it was pronounced "newt"

  • @tonyvargas368
    @tonyvargas368 Год назад +3

    Auburn Phaeton all the way. BTW I have a book of prewar cars and never that America had so many brands prior to 1941. The market was definitely saturated.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome choices the book sounds great, definitely had your choice of what car you would like to have continental engines made a killing selling engines to the manufacturers

  • @Zizumia
    @Zizumia Год назад +1

    My dad used to own 2 Franklin's. He loved those cars to death but unfortunately had to sell them when he moved across the country.
    There's a Franklin Museum that is the world's largest Franklin collection in Tucson, AZ. Took my dad there once and he was like a kid in a candy store. He knew more about the cars than the museum staff haha

    • @What.its.like.
      @What.its.like.  Год назад +1

      That’s awesome I’ll have to see about going to that museum in Arizona it looks really cool. Thank you so much for sharing that really cool story what an amazing memory =)

  • @PtolemyJones
    @PtolemyJones Год назад +1

    Some lovely cars there...

    • @What.its.like.
      @What.its.like.  Год назад +1

      Yeah it sucks that they all went out of business going to try to cover as many as possible hopefully find some this summer =)

  • @kylekeith5259
    @kylekeith5259 5 месяцев назад +1

    Ever heard of Peerless? Not sure when they started but in 1931 they ceased auto production, then moved onto bourbon, and so on so forth. Somehow I think the name is still used on other things, but the auto world diecast company makes a car of a 1931 master eight sedan.

    • @What.its.like.
      @What.its.like.  5 месяцев назад

      Yes, I would love to cover peerless one day

  • @neville132bbk
    @neville132bbk Год назад +1

    When cars had grace and style.
    The most enjoyable car we have owned..just for the fun of it .was a beautiful royal blue 1960 Morris Minor 1000...of which there must be a couple of hundred sti buzzing around NZ 🇳🇿.

    • @What.its.like.
      @What.its.like.  Год назад

      Awesome =) do you still have that car?

    • @neville132bbk
      @neville132bbk Год назад

      @@What.its.like. no, unfortunately....needs of domestic management had to come first....

  • @jonperkins8696
    @jonperkins8696 Год назад +2

    This was so cool....btw...DeVaux is pronounce....De Voh

    • @What.its.like.
      @What.its.like.  Год назад +1

      Thank you so much for that correction =) I downloaded one of those text talk ads i’m going to make that something random I went off the pronunciations which she gave me which turning out to be wrong.. lol
      Thank you so much for the correction I really appreciate it

    • @stephenholland5930
      @stephenholland5930 Год назад +2

      Just for laughs, Vauxhall is pronounced Vox-hall.

  • @davidcoudriet8439
    @davidcoudriet8439 Год назад +2

    How about one on the cyclecar craze?

    • @What.its.like.
      @What.its.like.  Год назад

      I totally will =)
      I would love to cover some real cycle cars even if I could get my hands on a Morgan three wheeler I would totally cover that =)

  • @titagonzales9927
    @titagonzales9927 Год назад +1

    Hola ,te falto el Gardner ,cerro en 1931 , conocimos un sedan 4p. Motor 8 lycomint, lo estan restaurando, ✋desde Argentina

  • @jsat5609
    @jsat5609 Год назад +4

    The Depression did not happen in a matter of days after the stock market crash of 1929. It actually took about 3 years for things to hit rock bottom in the winder of 1932-33. And that's from the horse's mouth; my father lived through it all.
    5:48 I think he's mispronouncing Erskine.
    14:30 I believe Marmon still survives as a company today as Marmon-Herrington which makes axles.

    • @elhombre8925
      @elhombre8925 Год назад

      You keep calling willy Willis. Not correct. It is willy.

  • @Derpy1969
    @Derpy1969 Год назад +1

    Great list. Now do a list of EV companies since 2000 to present. You don’t hVe to limit it to THE USA.
    I’ll start: Byton

  • @josephgaviota
    @josephgaviota Год назад +2

    6:40 Jay, looks like another Bugatti front end!

  • @vincentconsolo5782
    @vincentconsolo5782 Год назад +1

    Good video ! But, several of the years of production dates and pronunciation of the names were incorrect. Like the De Vaux. Not ( De Vox ) , but pronounced like ( Dee Vo . ) French name.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much I downloaded a talk text I’ll make it a random thing at the end I went by the pronunciation that the talk text thing went by but should’ve knew better Siri can’t even pronounce some of the names of the towns that Are local lol
      There’s tons of conflicting information

    • @vincentconsolo5782
      @vincentconsolo5782 Год назад +1

      @@What.its.like. like stutz went out in late 30's making outboard marine engines for Sears Roebuck after they quit making cars. Didn't help though. Marmon survived by making diesel trucks in into the 90's at least. Now known as the Marmon Group.

  • @winstonelston5743
    @winstonelston5743 3 месяца назад +1

    WYR1: Probably the Graham Hollywood, maybe the Hupp.
    WYR2: Hard to choose between the phaetons, but the Jordan has the style.

  • @Flies2FLL
    @Flies2FLL Год назад +2

    If Virgil Exner actually was behind the hideous Stutz cars offered in the 1970's I've lost all respect for this man. I drove a Porsche 928 for 19 years for a reason: Because of its looks!

    • @What.its.like.
      @What.its.like.  Год назад

      This is after Exner had his heart attack can’t fault him for having some really crazy styling in the 70s. Without Exner Chrysler, I would even go so far as to say the Fin era wouldn’t be without Virgil Exner
      928 to pretty cool car =)

    • @Flies2FLL
      @Flies2FLL Год назад +1

      @@What.its.like. True, but those Stutz were truly hideous! He must have lost his eyesight or something~
      Thanx! Great video by the way.

  • @brianwilson6403
    @brianwilson6403 Год назад +1

    I didn't see anything from REO.
    They introduced the Royale in late 1929, (poor timing), and ceased automobile production in 1936 with the Flying Cloud.
    They did continue truck production after a couple of mergers as Diamond REO until bankruptcy in 1975.
    As for Durant, I worked in their plant on Verlinden Ave in the early 80"s when it was Fisher Body Lansing.

    • @What.its.like.
      @What.its.like.  Год назад

      Thank you so much for adding the company I totally missed that one =)

    • @wil7228
      @wil7228 Год назад +1

      Reo lived on , it's Oldsmobile.

    • @brianwilson6403
      @brianwilson6403 Год назад +1

      @Wil Two different companies Wil.
      R. E. started REO in 1905, after leaving Oldsmobile in 1904.

    • @MarinCipollina
      @MarinCipollina Год назад

      REO = Ransom E Olds

  • @stephenthompson5413
    @stephenthompson5413 Год назад +1

    The LaSalle was still in production in the late 40's. My grandfather's brother owned one.

    • @What.its.like.
      @What.its.like.  Год назад

      en.m.wikipedia.org/wiki/LaSalle_(automobile)

    • @stephenthompson5413
      @stephenthompson5413 Год назад +1

      @@What.its.like. Another fond memory upended by the facts. Tanks, bro -

    • @MarinCipollina
      @MarinCipollina Год назад

      I don't doubt your grandfather's brother owned a La Salle in the late 1940s.. But it would not have been a new car at the time.

    • @stephenthompson5413
      @stephenthompson5413 Год назад

      @@MarinCipollina Now that I think how about it, the rear doors were missing and its only active use was to store my grandmother's furs. So it certainly wasn't new.

  • @jodydoakes8754
    @jodydoakes8754 Год назад +1

    One that might have been mentioned is the Velie car company in Moline, Illinois, founded by grandson of John Deere. Made cars, and airplanes, I think, until late 1920's.

    • @What.its.like.
      @What.its.like.  Год назад

      This list started on 1929 companies that went until before 29 aren’t on this list

    • @rossanderson4440
      @rossanderson4440 Год назад

      A town in Louisiana is named 'Velie', because they liked the car so much!

  • @JackBWatkins
    @JackBWatkins Год назад +1

    I would go with the LaSalle and Auburn. Although the LaSaber and Hollywood are beautiful cars they are distant relatives of the Cord. And I like the Auburn because it is a little flashy. And since I picked the Piece Arrow in another video, the Peerless is very similar.
    Are there any good examples of some of the 52 car companies still left?

    • @What.its.like.
      @What.its.like.  Год назад +2

      Great choices I’m not entirely sure but I really wanna go down the 30s rabbit hole start doing some companies that arent around anymore
      Gilmore auto museum has a lot of cars that are pristine condition from the great depression

    • @JackBWatkins
      @JackBWatkins Год назад +1

      @@What.its.like. Maybe some shorts on some forgotten brands to see if there is interest in a long format video.

    • @What.its.like.
      @What.its.like.  Год назад

      I plan on doing long format videos I would love to do one on the Roamer, I just have to find those cars.

  • @daviddavid5880
    @daviddavid5880 Год назад +1

    Imagine having the option to pick from 50 competing national brands instead of picking the least-overpriced unit from a handful of colluding titans.

    • @What.its.like.
      @What.its.like.  Год назад +1

      I know you had choice in the other cool thing is most of the engines were supplied by Continental motors

  • @drofmurdtroll1801
    @drofmurdtroll1801 Год назад +2

    Hup and Peerless for me

  • @ManuelGarcia-ww7gj
    @ManuelGarcia-ww7gj Год назад +1

    The truth about the great depression is that it was caused by farmers who had borrowed too much during WWI for fhings like gasoline powered washing machines and stationary engines. Once the war ended, Europeans could harvest crops of their own and imports from the US dropped like a stone. Deprived of income abruptly, most farmers could not pay their loans back. This started a chain reaction among the banks.

  • @NBZW
    @NBZW Год назад +1

    Jordan, solid bronze block engine.

    • @What.its.like.
      @What.its.like.  Год назад

      Oh wow I didn’t know that that is really cool I really want to cover Jordan this year =)

    • @NBZW
      @NBZW Год назад +1

      @@What.its.like. Neighbor had a Jordan when I was much younger, he would put the front bumper against a walnut tree, low gear, ease the clutch out with the engine at idle, the rear wheel would slowly turn. Tremendous low speed torque which he attributed to the cast iron pistons and bronze block. Low gear ratio helps.

  • @samgorin9836
    @samgorin9836 Год назад +2

    Pierce didnt totally go out of business - they went on to make fire engines

  • @seed_drill7135
    @seed_drill7135 Год назад +2

    The Graham. It had a supercharged engine and put out quite a bit more HP that the Hupp.

    • @What.its.like.
      @What.its.like.  Год назад +1

      Great point thank you so much for bringing that up I totally forgot Graham was super charged =)

  • @eddiebennett2994
    @eddiebennett2994 Год назад +3

    1940 Hupp Skylark, The Auburn Phaeton