It's crazy that Sony thought that people would fall for cringy dialogue, bad character designs and 40$ pricetag on a 5v5 hero shooter when literally every other option out there is FREE and plays better.
The thought behind this decision only made it as far as "Hey, people love Disney Marvel, right?! They'll love this too, fo sho!" and "Helldivers 2 costs 40 bucks and it's a huge success! I'm sure we can get away with asking for 40 bucks for this too, right?!"
Ikr, especially when they start guilt-tripping player, saying "think about the poor devs, they have family to feed" . Like, i have my own financial burden too
Which is why Black Myth Wukong was attacked so hard in the games media. They can't have a DEI free single player success out there especially in the wake of their live service DEI failures.
@@Enderl4ne it's done a lot too. It's like 'no you didn't see that, you're crazy' instead of actually engaging with it. I agree with you but it's also a very common thing. 'No, there aren't migrant stabbings all over Europe, you're just far right'.
I *CANNOT* get over the God awful character designs. You know for a fact no one on the team was allowed to criticize the designs otherwise they would have been fired and then blasted online by the developers
It's not even the subject of the character designs, it's that the designs themselves are just completely lacking in character and passion. They're technicolor BLAND.
Concord should be STUDIED on HOW NOT TO DESIGN A GAME. The character design is SO BAD and this goes way beyond idpol - the characters have no energy whatsoever and the realistic faces combined with the goofy outfits makes them look like they're a bunch of costume-wearing cosplayers rather than mercenaries. The amount of brainrot required for these designs to survive the 8 year development of the game, because no one at Firewalk Studio or Sony with any authority had the marketing sense, knowledge of color theory, or EYEBALLS to realize they needed better characters. This is like releasing a new Pokemon game and all the pokemon are just recolors of Rattata and expecting people to be interested. MULTIPLE people in the company have to be deluded to think this was okay. This is such a fundamental ignorance of game design.
Truly, this. Its like "garish" was the goal. Orange accents on mint green for a space suit? Jesus. They all look like skyrim characters from videogame Dunkey.
I don’t think the chars are the problem I think the gameplay is just not innovating enough. Then the entry is to high and no one wants to play it because the audience already plays another live service Game. the game is just not innovating enough. I think the game would be the shit on the market when it came out 8 years ago and before Overwatch. I mean look at overwatch it’s kinda dead to and only survives because it’s an old game
@@Rescel1 It's both, but it's mainly the characters. I say it's mainly the characters because the open beta had abysmally low numbers so nobody was interested to even indulge in a freebie weekend. And while team shooters have a crowded market, Marvel Rivals had a beta and the same freaking time as Concord and there were tens of thousands of concurrent players for that game! Then there's Valve's Deadlock which is a MOBA and not a hero shooter but it's very similar and it's an invite-only play test and it's had hundreds of thousands of concurrent players! And yeah, Overwatch currenly sticks around because nothing better has shown up in 8 years. But people would jump ship if something did. Concord's gameplay was even worse than Overwatch's, zero positive word of mouth from the few people who did play it, but most people stayed away because one look at that character roster and saw boring garbage.
I work in a videogame studio, not gonna say which one, but it was going to be a pretty big live service game that the company worked on for a pretty long time. A few weeks ago, the investors cancelled the project, with the biggest reason being, if not the ONLY reason being Concord and how badly it failed. They were scared that making a live service game was going to be too much of a risk. Funny thing is, our game was nothing like concord either. I don't know whether our game was going to be super successful or not, but pretty sure it would have had more than 400 concurrent players on steam, or maybe I'm just biased. Point is, it's crazy how insane failures like this can have such a massive ripple effect and kill other games in their infancy and possibly take away jobs as well.
I don't have any pity. You work for DEI overlords that extract every dollar out of the players and shove newthink down their throats at the same time. You are a problem
Game devs use AI to comb comments sections for use feedback, but comments sections often have AI created content (bots) to fool the algorithm and drive views, or by some third party actor to push a narrative and divide people, but the AI game devs use can't see these things for what htey are like the rest of us. TLDR, Game devs are making games for bots. AI is not self aware, but it is self replicating. AI is making content for AI, which can't consume the content directly, but only in comments generated by AI that can't experience the game but only comment on it. These are the customers.
It's like that gay movie that did terribly and then the director accused everyone of being homophobic. It's hilarious because they're accusing their own supposed supporter base if being bigoted against them instead of facing the reality that it's just not a good product
Another thing that the industry needs to learn, is that Twitter isn't real life. Not only do people not act the same on the platform than in real life, but fewer than a quarter of American adults are on the platform. Not only that but only a quarter of those people generate something like 97% of content on the site.
The toxic positivity around the game is also a major issue. Devs are stuck in this weird echo chamber where any valid criticism/feedback of the game is instantly dismissed as racism. The official discord is a cesspool which unfortunately is also a direct access point to the dev team so it's not going to get any better
And you have the people screaming "Sweet Baby" and "DEI" every time we get a bad game for that Edit: I didn't expect this comment to ruffle all of these feathers. I basically meant to say whatever you want to. But still blame other things that impacted the game doing so bad, like the over abundance of hero shooters. Instead of poisoning the well of discussions and taking away the blame for other more pressing issues
@@Danny-mp8dqif this game wasn't made by woke people who are hyperfocused on dei the characters wouldn't have looked so ugly and fat If wukong studio made this game they would have designed every character to look cool with more personality. Instead you get this ugly sad looking game with the personality their going for is pronounce for every character
pretty much, they ignored all issues as "white noise" to ignore living in a narcissistic bubble thinking they're right and it shows in the pronouns in a hero shooter as if anyone playing those games would care, its completely tone deaf as a company
The industry really is in a really weird state. Biggest publishers are all starting to go for the "trying to cater to everyone, offend no one, virtue signal to be so good" gray uninspiring mass, while every game that DOES have a clear direction and identity to a target audience to just have fun with, gets into huge dramas, outrages and hate campaigns in a media circus and then go to sell huge numbers. What on earth is going on....
If people care about something, chances are they'll be vocal about it, both for the better and worse. It's when people stop responding to any changes at all that you need to realize that something is wrong. And right now, many big publishers are taking the relative silence as some form of approval rather than a warning sign, and the not silent ones are being treated as undesirables.
People walking into circles are changing things they don't like or know anything about. And when something good comes along those same people tear it down because they know THEY ARE PHYSICALLY INCAPABLE OF MAKING SOMETHING FUN OR UNIQUE.
Ironically with art you achieve success by taking risks, but companies by their very nature always choose the safest route. That's why they shouldn't meddle in game development.
It's like he said in the video, Social Media has very little to do with reality when it comes to a lot of things. If Social Media mirrored reality at all Black Myth Wukong would have failed, The Acolyte would have been popular and Concord would have been a success. None of those match up with reality though because Social Media is often an echo chamber that has nothing to do with reality.
Also Legendary Drops makes an excellent point: if you see the marketing trend has players playing multiplayer shooter games, it doesn't mean, "Oh so all I need to do is make a multiplayer shooter game and gamers will come gobble up whatever I have because that's what they like!" it means "If I make a multiplayer shooter game, I HAVE to go above and beyond to make it excellent and bring something new to the table to get people to drop their old multiplayer shooter games and want MY game."
It goes both ways really, if the industry look at Call of Duty, Fortnite, Pokemon, Overwatch, etc.. mediocre games at best and they are the absolute leaders of their respective segments, that sends the twisted message that fans of those specific genres are willing to eat shit, simple as that, they don't care about quality. But here it comes Atlus developing a vastly superior Pokemon for decades (the Shin Megami Tensei series) and they never really draw the massive Pokemon audience, so this argument that quality and excellence can "steal" away consumers... in this market? Well, that is wishful thinking. Every entertainment industry follow trends since forever, hell, Mozart followed trends lol this is not a "sin" by itself, it is what it is, human nature. The current trends are so ugly, the MCU "humor", the fake "inclusivity" and "apathy" to gain "likes" on social media, etc.. that makes it seem like trend chasing is something repugnant, but it's something natural. Remember when every game in the 00s (even Zelda) was "edgy" and "dark"? Well, the emo trend affected the pop industry in the west, in my pov the emos were harmless, but most likely that was the case because there was no social media at that time... the repugnance does not come from the trend itself, social media is to blame. The internet is the best human invention ever since electricity, but social media was a really ugly byproduct
With regards to sending a message through a great game, what comes to mind is NieR Automata. Not only were the characters extremely attractive, the story made you think. It made you introspective about the human condition as you watched machine lifeforms try to emulate the long extinct humans sometimes in comical ways, but most times in the most diabolical ways possible. And at the end of the road, greatest message of all came from the simplified shooter game that hijacked the credits roll. As NieR's creator said, the minigame was designed to be unbeatable alone. You NEED the assistance of other players who sacrificed their save files in order to provide assistance to other gamers who have reached that end. Yoko Taro's message was, that humans even the most introverted ones, need one another to keep going and surviving into the future. Then at the end of that mini-game, you got to choose as well; keep your save file, or sacrifice it so that others may also complete the game as you did with the help of other players.
Idk why westerners can't even think like Yoko Taro did. Like they have the most advanced technology in the gaming industry, more people that work for the company, but still fumbled so hard with most of the japanese games (I didn't say all but there's plenty examples of it). Maybe because it lacks of emotion and dedication that the developer has or they're making game just for the profit without thinking bout the market nor quality. It's such a shame tbh.
@@hamizanhamm This has no academic bearing whatsoever just my personal observations, but I like to think that it has to do with what I refer to as the "craftman's mentality." The Japanese attitude for the most part is to dedicated themselves to a task practically body and soul whatever it may be, creative or destructive bordering on obsession. Maybe it's influence of Buddhism and Shintoism combined? I'm not sure, but based on observations, this is the trait that officeworkers, artisans, creatives, service people, etc. have in common. Yoko Taro is, for better or worse, on the extreme side of this spectrum haha. But from obsession comes a unique perspective and introspection that gives birth to works like the NieR series. I won't presume to lecture the west on how they live their lives, but seeing as how they're floundering chasing the big bucks, perhaps it's time for a perspective change.
Let's point and laugh at the industry that is seemingly incapable of learning. How there isn't a SINGLE Consultant to advise against this madness is baffling!
They would rather waste money hiring people to consult them on how to make their games MORE DEI/woke/"inclusive". It's wild how they feel so comfortable burning heaps of money on titles like this.
It's senseless to me that so many companies fall for this even after witnessing the failure of each other. It almost seems as if the objective is to push an agenda no matter the money loss. These companies have a lot of wealth for some reason, if they were so dumb that they are the only ones that don't notice the problem then they wouldn't be as wealthy.
$40 is a lot to ask for a game that doesn't have much to offer. There are people saying that "gamers just don't want to try something new." The problem is there's literally nothing new about this game. Most Gamers love to try new good games. Games like this that just recycled mechanics and designs from other games that were popular 8 years ago have nothing new and interesting to offer. To make matters worse, their original ideas and designs that they did add are pretty bad. If the only good things in the game are copied from other games, people will just play those other games instead and save their $40.
This. Also the game generated negative hype the moment they announced it was a live service 5v5 hero shooter. The amount of comments on the trailer alone that said "oh I was interested in this game...until I saw that..." Like this game is a trend chaser and a keen example of what happens when you chase trends in videogames. The playerbase already established itself with other hero shooters and you've come along 5 years too late and nobody is interested and nobody is going to drop their current team based hero shooter for yours.
@@luketferit also doesn’t help that all the competition is free 😂 valorant, OW2, CSGO, hell even TF2. So you could go try each of those and not spend a dime and find one you enjoy, or you could blow 40 bucks to see if you’d like concord, and after you spend that 40 bucks pony up another 10 for the battle pass 💀 or just put ten bucks into the free game and get the cosmetics you actually want instead of having to grind in a game you dislike 💀💀💀
No bc it clearly doesn't actually exist, or the acolyte wouldn't have been canceled, someone besides devs and journalist would've played concord and dustborn might have broken 100 players
Thank you for being the one commentator on this absolute disaster who isn't blaming DEI or screaming "WOKE!" as if empathy were a bad thing. Those elements absolutely felt like pandering but you're right in that the game at its core was fundamentally flawed for years.
Developers need to listen to the opening monologue of Ready Player One. Video game consumers do not play games to be represented, they play video games to escape reality. The last thing they wanted is to fantasise about themselves being ugly...
Judging by this basis, why is it that some (not all) people get so riled up when there is something gay in a game like BG3? Lots of gay people want to escape reality too, mostly because it is often not very nice for us.
@@puddi8817 okay, let's break this down a big further. No hate, only for discussion. Reality can be divided into two general facets. Circumstantial or appearance. For simplicity's sake we are not mixing it up just yet. Would gay people feel like to be portraited as attractive gay people in entertainment medias, or ugly gay people in entertainment medias? I am all for equal treatment and respect to all kinds of people, as long as normal people are not being treated as evil retards for chasing and praising all that is fair and beautiful in life and fantasy. I honestly do not understand the hate for gays, I have quite a few gay friends myself, they respect me the same I respect them. But again, I might be vain, I find my gay friends are all pretty, and they do not play video games.
@@Tuningforks85 because you get to express yourself how you want to really be, not how you are or how you are pressured to be. If you're gay but in an area you can't be, playing games that let you be gay is an escape. Whereas for me, if a game lets me be a bounty hunter then I choose that. Gaming is so wide that everyone has a different definition of an escape, some people want to be a better version of themself or a more freer version. Others want to be a cool guy with a power fantasy.
@@puddi8817 Honestly I never saw anyone bash BG3 because of gay stuff (the bear thing is another can of worms). Tho whenever inclusivity is discussed by game developers usually it's a setup for the inevitable "the gamers are racists bigots that sacrifice gay people on the stake" whenever whatever slop they put out fails. Honestly I'm worried that people might start to internalize that hatred they have of bad game design and DEI hires and project it onto actual gay people etc.
Lol Anthem I forgot about that. They're also being led by bean counters who see games as a pure profit maker and not an outlet of art. It's just a product and nothing more. That's why the indie scene can run laps around them. A lot of devs actually care about their art, their product, and the community. Not always, but a lot of the time they do
16:48 This right here is the crux of the issue. They made the diverse characters hideous. Nobody had an issue with Dolores in KOFXV because her design is very attractive.
Failure of data driven decisions. The industry needs to rediscover that artwork means HEARTwork. Everything that is happening is good: games like Concord failing, while Wukong and BG3 succeeding. I'm hopeful we will benefit from this turn of events.
16:02 "You have a message. They're delivering a message, that's - we have to keep that in mind. There's a lot of games do that now, a lot of games have a message to deliver. Funny thing is, players aren't looking to buy messages. They're looking to buy games. That's not to say that you can't deliver a message. Great games are an awesome vehicle to be able to deliver a meaningful and impactful message, but you gotta make a great game first." This is the single most important, relevant, salient point in a video filled with a lot of them. And the one that studios are, sadly, least likely to learn, because it's not something they can write down in a company policy in a way that can be enforced on a performance review. The 20 people playing Dustbin are the ones who buy messages. Everyone else expects something good to play for their money.
You made a really good point that alot of people go on social media and think thats the majority of the player base. You still have thousands of people defending concord on social media but none of them are actually playing the game. Also, if overwatch had its box price today and concord was F2P, people would still stick to overwatch and not concord imho
The saddest part is that the game is technically sound. There's no hour long glitch compilation online like there is with Fallout 76. The devs are competent. If only they weren't put to make whatever Concord is today. Speaking of Fallout 76, will it outlive Concord? If so then reality will be stranger than fiction.
Unless they make some changes like maybe getting rid of the pronouns, actually making the character models look good, and actually get people interested in playing the game, I’d say no. MMOs usually last for 7 years, minimum. Hell, RuneScape is STILL alive and kicking.
Eventually Concord may end up going F2P, it’ll be interesting to see what happens afterwards. As for FO76, gotta give Bethesda some credit, they have yet to abandon that game.
It's because they live in a echo chamber of bad ideas... I'm in the industry as an indie developer and with the people I know working for studios, they are all the same types, everything has to have an agenda or push an idea outside of gaming. It's no longer about video games, it's about activism inside of gaming.... these companies don't hire gamers anymore, they hire activists and they all live in an echo chamber, activism first, game play and fund 2nd and sometimes 3rd.
This is how the new Dragon Age looks to me thinking its gonna be the death of Bioware. Just looking up the devs it might seem a mercy to close the once great studio.
@@MorbidEel i guess im more thinking why would i wanna buy it seeing the woke dev team and trans director of the game. I think its gonna bomb for that reason as its about as Dragon Age as Dead Space 3 was a Dead Space game and EA shut the studio down quickly after. This is 3 strikes for Bioware.
I have no issue with that. Sony getting a concrete face palm in their attempt for live services is a good thing so they will learn a big lesson and do what they used to do good.
@@SIPEROTH they could also just cut off all the effort, money and resources that goes into making PC ports. Which, not a problem for me because I grew up in a generation where you bought the consoles FOR the games they had. But people are gonna cry.
@@Inaluogh Who cares? I was looking forward to FFXVI, but then it turned out to be mid at best. The only Sony-exclusive I've ever cared about is Bloodborne, and that's never coming to PC.
ye they also make it stereotypical like a black speedster characters who has magic jordans and also a token black hairstyle that not alot of real life black people actually wear might as well add an east asian character with slits for eyes, and the signature nasaly accent, just to annoy asians
@@杨江辞 stereotyping wouldn't even be bad if they took the cool parts like a black character with a big Afro and disco attire like the surprisingly excellent film "Undercover Brother" or an Asian character in samurai armor or a white character in old-west cowboy getup or if you want to go more modern, hip-hop fashion & slang, computer hacker with neon color lightup clothing, and like ultra-America serious sam big guns type vibe respectively, etc etc etc; but instead, it's always the cludgiest, least appealing aspects possible, >almost as if it's all being made by those completely insulated from the actual opinions of real people who actually exist
The one thing NOBODY has covered is that with nothing new to the genre, players are NOT going to change their game and lose 1000s of hours of account progression and unlocks for essentially nothing. Hell less than nothing since you need to pay $40 to lose everything from the game you leave. Makes you wonder what is going to happen to Marathon, another live service game releasing 8 years too late and the only people talking it up are the Sony/Bungie echo chamber. Concord couldn't even beat Gollum which launched to 758 players and we how that went..
Well they said the game wasn't for us, and said with a smug smile "if you don't like it then maybe dont buy it", So we didn't buy it with also a even smugger smile, Now they Maaaad and broke lol
Yeah, no. You're claiming that 5% of a playerbase is what keeps it up. Which is objectively wrong. It was made by Blizzard, it had a certain degree of polish up until it went downhill. Even then it was still good enough for some people. There's no comparison.
@@Inaluoghand then blizzard spent all that good will and as a past player everyone is tired of thr format and want sto go to 6v6 but thr devs won't listen as players keep leaving.
@@Inaluogh There is a direct correlation between the relative health of a community and the size of its r34 folder. You can't deny this, dont try to gaslight us.
@@squidwardtentacles2736 If I get so much as a whiff of propaganda from a game, I'm instantly disinterested. I want to have fun and forget about my troubles, not be preached to by lunatics. It's that simple.
yeah it's gotten so ridiculous man. i dunno if devs/pubs think gamers are too naive or dumb to know when it's happening but we totally see it for what it is. if a game has a story with an interwoven message that's cool but this political agenda nonsense that's blatantly shoe-horned into games is costing people their jobs and pissing off gamers.
The Market: What reason do people have to play your game other your competitors? Firewalk: I don't understand the question. I think another big problem companies have in engaging with the Live Service market is that they fail to internalize the simple fact that people don't have infinite time and infinite money to invest in an infinite amount of live service products. They see a successful product, attempt to identify trends, invest stupid amounts of money to ape those trends, only to come to market 4 years later to appeal to consumers of the product they saw 4 years ago. Concord is the perfect example of this, since their feature list and implementation is suitable for a game that might have wanted to compete with Overwatch at launch, while failing to account for the rest of the market. They've been in development long enough to see the rise and fall of Lawbreakers, the rise and fall of Battleborn, the rise and fall of Anthem, the rise of Fortnite, of Valorant, of Overwatch 2... Need I go on? It might've been sad if they released in July 2017 and failed due to Fortnite's launch. It might've been sad if they fell off at the same time as Paladins, losing out to Overwatch due to Activision Blizzard's larger resources. Instead, they released in 2024, with absolutely desire to consider the market they're releasing in. This product failed because the people in charge wore blinders for 7 years and did absolutely nothing in that time. Of course, it also didn't help that they chose an aesthetic that appeals to a smaller demographic, but this game wouldn't have succeeded if they chose something people actually wanted to see; just look at how long Gundam Overwatch lasted for.
Slowly but surely, large companies are realizing catering to a TINY minority of players is a REALLY BAD business decision. It will eventually stop, I promise. They can't keep losing $$ like this. Law suits from investors will become a regular thing, and these FOOLS will realize they can't keep doing this. I think it'll take a MASSIVE publisher going totally bankrupt, then you'll see sweeping changes.
Lets be brutally honest here, I know this guy clearly has a right leaning 'capital G' gamers audience but....this was fucking doomed from the start, even the "DEI" (which, lets be honest, is just a rebranding of the word 'Woke' now that its lost all meaning and cause people to start taking the piss out of people who use it) barely scratches the surface of the problems this game has. It is a game released 5 years too late with a $40 price tag. Overwatch is free to play, Valorant is free to play and both have been out long enough that they've pretty much soaked up all the playerbase for 5v5 hero shooters that you're going to get. So it's a game that's trying to chase a trend that has already passed (like imagine someone releasing a Battle Royale *now*, hell even when Fortnite wasn't as popular we still had fails like Rumbleverse and Radical High because they existed to chase a trend), does exactly zero things new with the formula and has character and level design that could be called 'bland' at best.
Not so sure about investors. Companies like Black Rock are the reason why Games look like this in the first place. Also many of those companies get loans to produce these games.
@@luketfer okay, Radical Heights was just bad. No stop. Rumbleverse gave people something new and interesting, and was actually fun. It just came out at the wrong time :(
Moving Playstation HQ to California was the worst idea they ever had. Gave control to a bunch of malding crybabies who proceeded to kill partnerships with Japanese devs they had courted, scrapped all their own Japanese studios, and focused entirely on western cinematic third person action adventures with stealth elements. Yeah those cinematic games sold well, but they sacrificed the variety of games that gave a larger potential audience a reason to buy their system.
Fucking amazing video man. I dont normally comment, but you nailed every section and talking point describing our current industry and their extreme lapse of understanding - or probably worse - their absolute failure to recognize game loop fundamentals, time, and projected trends and the audience that will make up a population years down the road. Awesome work man
The problem is not that they are trying to send a message. The problem is that the message that they want to send is already everywhere in Hollywood, the mainstream media and social media as a whole, and everyone knows about it already, so their message is literally useless. But these developers still think that they are superior to the gamers who they think are so uneducated about the message.
You're right. There already is a market saturation on their ideology. Most have begun to reject it because it's simply just annoying rhetoric to listen to now. You don't have to disagree or agree with anything to simply get upset at how obnoxious and forced it is.
The virtue signaling really is so played out. Inclusive design….. good lord. It feels as if most humans have transitioned seamlessly into zombie mode. You cannot tell me people would be worried about pronouns if they had any sense of purpose. Hike a mountain, run, fall in love…… Where this idea that society must bend to your sexuality is mind blowing. The narcissism is off the charts.
@@josephmother2659you know it when you see or hear them. their entire identity and lifestyle is about their sexual identity and theyre screaming about it to make sure the whole world knows it and reminds them every day.
@@josephmother2659matt can correct me if im wrong here but i think also hes referring to ppl using alternative pronouns or identifying as something they're not biologically then trying to force others to agree with what they think or their delusion as I call it lol.
I mean it was never the worst. The only notable thing about it is hideous characters. Everything else is gray slop. The gaming equivalent of unflavored porridge. Frankly it might be better if the was worse, just because then it would be interesting.
*Literally every sane gamer* who watched the trailer saw this coming. How did Sony and Firewalk not? The most logical answer I can think of is that they fundamentally don't understand how gamers think or how to market to us, but it doesn't make any sense that Sony wouldn't know how to market a game considering they've done it perfectly several times before. Their trailer looked like it was designed for a superhero movie or animated series, not for a game. I don't remember them showing a single second of gameplay in that trailer, and I didn't even realise that it was supposed to be for a game the first few times I saw it, and even after that (until this video) I assumed it was some sort of story-driven RPG, not a hero shooter. To me, it was just "that annoying advert that's way too long, with those GotG knock-offs at a bar". When marketing a game, surely showing off the gameplay should be the number one priority? Isn't this just common sense? Apparently not... It's like they tried to do what Valve did with Team Fortress 2's "meet the team" videos, while forgetting that Team Fortress 2 was based on a game that thousands of people already understood and enjoyed playing, that Valve also heavily promoted TF2's gameplay and mechanics before and alongside the first meet the team videos before transistioning to primarily narrative/character-based marketing a few years later, and that TF2 (at least at the time of its release) filled a unique niche rather than being released into an already-saturated market.
This is a woke hero shooter game. There's pronouns for the character, every hero looks so bland and generic as to not offend the modern audience. we know why it failing
9:25 - That's partially true, but not for everyone. The majority of players play old live service games, because of the sunk-cost-fallacy. "I've thousands of hours and a lot of money into this, I'm gonna keep playing it."
I watched a college seminar not too long ago, and the professor said something that initially struck me as genius, but after giving it some thought, I finally saw the truth. It wasn't genius. It just sounded smart, but it's actually quite flawed. The new people coming out of college are trying to implement what was said, and its flaws are becoming apparent. What was said was, "You don't need to be innovative all the time. Just take something that is already selling well, copy it, and do better." That's what they're trying to do, but they're failing at that last part because they don't realize that to "do better," you still have to be able to innovate. The only difference is that you don't have to start from scratch.
@@nerag7459 Sure. The phrase had always been "these young people with their hair and music". What's different now is that it's **multiple** generations sounding the alarm. And it's not about frivolous stuff or aesthetics. It's MAJOR issues like freedom of speech and plurality of thought/politics; things the youth used to push **for**, not against.
@@Renfair333 The counts of the indictment are luxury, bad manners, contempt for authority, disrespect to elders, and a love for chatter in place of exercise. Children began to be the tyrants, not the slaves, of their households. They no longer rose from their seats when an elder entered the room; they contradicted their parents, chattered before company, gobbled up the dainties at table, and committed various offences against Hellenic tastes, such as crossing their legs. They tyrannised over the paidagogoi and schoolmasters. -Platos Republic
@@nerag7459 To be fair, the pattern of rampant child-leg-crossing today is alarming. Seriously though- I just wish modern rebellion was anti-authoritarian vs pro. The times that it's happened in the past, things turned very dark, very quickly. See: Cultural Revolution, Iranian Revolution and, forgive me Godwin, Germany.
listen man it happened a few times now. This game did in fact fail due to it pushing ideology before substance. We are seeing a rise in entertainment that decides to carry these ideologies ahead of writing a good story/good game design fail. That's a good thing no one wants to be preached to no matter what side you are on.
I don't think Red Fall was in development for nearly as long though. So considering the time and resources invested into Concord it's a way bigger flop.
I saw one comment saying red fall had 9 times the player peak when it came out 💀 so red fall had an intro but fell coming out the door while concord forgot to open the door and slammed into it headfirst
Descubrí tu canal hace poco, no se ni como RUclips supo que me iba a encantar, me puse un par de vídeos, descubrí que habías empezado en Warframe hace poco y que encima te expresas genial, haces opiniones muy razonables y bien fundamentadas. No estoy de acuerdo en todo, pero me encanta tu forma de ver las cosas. Sigue siendo tu mismo y aquí tienes otro fan de por vida. Por cierto, ¿Esperas con ansias la Stug Prime? 😏😂
as someone who studied business administration for some good years, this is one of the few time that i see a company in gaming fucking up and actually say "yeah, its understandable how they fell for that error" because from the general business vision, its an ideal process "find client, study client, make product", social media isnt a bad place to study a possible client in general, BUT 8 years is a fuckton of time in the games industry, every month a new "best game appears and fades", not only this, but the gaming playerbase in genral, that goes from the guy that buy COD every year but dont go deeper than this, to the person that plays 10+ hours a day, so to be able to find where you are going to aim is harder, and trying to make something for everyone will be refused by everyone, because is too much of a difference from the surface to the core, not only this but the market is oversaturated, specifically in the "game as a service" market you can count this by at least 10x, and i can count way more reasons why its hard as fuck to make a successful game now, but everything comes back to one point, the businesspeople responsible for the gaming part of sony are people that are competent as administrators, but they arent people that have a deep undestandment of the gaming market.
Good point with the social media. I start noticing it few years ago, when many games and movies start looking like product of lazy market research when they just skim current trends on social networks and pander to loudest group, who often even wasn't interested in buying the product in the first place. And then was producers always surprised they have fraction of expected customers.
You gotta understand marketing. You cannot cater to everyone. So what do you do? you select particular groups. It is possible to capture multiple groups, however, it is very difficult to do so. Each group has their own culture, beliefs, and values unique to that particular group. What you're essentially doing with DEI is playing jazz in a metal concert. where 2 particular groups lgbt+ and straight men have nothing related to them. Majority of gamers are straight men. It's the reason why Concord, Flintlock, and Dustborn did not sell well. You can't blame the customer for not buying the product they don't want. Because it doesn't have anything that straight men want.
@@SpuddMacgyver Exactly, a target audience is a huge part in gaining success for a product. However, these DEI narratives are targeting a "modern audience" which inherently is close to impossible due to group conflicting values.
Dustborn is a completely trash game if you look at the gameplay and story. I actually had a friend buy flintlock and he said it wasn't good either. These games were bad before DEI was attached to them, including it only made them less appealing.
@@perilousintent2936characters not looking like your idea of a straight person is not why these games failed. These game seeing boring, unoriginal money grabs is why these games failed
Think a big part of the problem is the disconnection between top management and consumers. There is a gap in understanding between these two layers often cut off due to corporate hierarchy, which isn't helped by some younger developers coming into the workforce with an agenda they picked up from institutions/social media/social circles. Management for larger businesses would typically be business and operations oriented, so they look for trends in data as drivers for decision making, which then are passed onto the devs who are sometimes forced to make stuff they don't necessarily like and you end up with a piss poor product. And this is also the reason why many small indie dev teams are more capable of producing good games as their owners are typically also involved in the development process and have a deeper connection and understanding of their target audience. But then if you put these developer/owners into the position of large company management, they probably wouldn't have the necessary skill set.
I disagree with the sentiment @5:45 I wouldn't say that the Go Woke Go Broke did not affect the reception of this game. At least, when the first news about this game was dropped and the picture they were showing were fat guy, ugly characters. I immediately knew I was not the target audience. Hence, I avoided this simply because it was an obvious Woke pandering, I didn't even bother trying the mechanics of the game. Edit: If anything, I can say that it's not like the game didn't have it's own MOBA shooter identity. It's simply that they thought DEI characters is the game's main selling point. They honestly thought that DEI characters ARE the game's IDENTIY, yes, it's shallow, but this what they thought would sell their game. That's why the game didn't not have anything distinct in gameplay, world or style. If I was to put myself in a woke person's shoes making this game, I would say "Ah yes, this game's characters are SO Diverse, everyone would love this" They made this game with this Delusion.
How can you tell when a character is for wokeness is it just when they not a white person or do you have to have some other minority in it to confirm the character is only made to pander to certain people. I get why this game in particular is ass. But there’s so many other regular white dudes with absolutely no personality except guns and explosions in games but that’s not a problem but when it’s a skinny Indian chick with a sniper who likes chicks and no other substance it’s a problem. I just think people pick at shit with the woke bullshit. Now I agree about everything saying this game is bad but outside of concord I think people take that” this is woke bullshi” in gaming too far. People gonna find what they looking for if they search hard enough in anything
@@Eezylon Its not about being a problem. Fat ugly black chick is not a problem either tbf. Even she (or wth her pronouce was lol) being a postergirl is not a problem to the some extent. Its not problems but just a sign. A sign to stay out of that crap, whatever actual problems it do have inside. Simple and easy. Its not a perfect logic by any means, but If you use that logic you wouldnt miss too much while saving time and money. Its like, idk, doing Reinmann summing instead of proper integrating: simple, easy to understand and use, and calculating error would probably not be that bad.
The character designs didn't have 0% impact, literally no one wants to play overweight Tyler Perry tropes except the .001% of praxis brained weirdos online, and even then they don't actually play videogames, just like having their opinions mirrored back to them
Go woke, go broke is a factor, whether you like it or not. I know plenty who won't play it solely for those reasons (though it certainly has other, bigger problems).
I’m not a developer, but honestly the best games are usually ones where the team was actually passionate about what they were making and worked their hardest to make it the best they could. Just let creative people be creative! That’s where good games come from passion and vision, just like any other form of art or entertainment. If the creator can’t be excited about it then why should the player? I know it’s a business and at the end of the day profit has to be considered, but you can’t manufacture passion. At some point these publishers have to stop trying to chase trends and just let their developers work on what they want. You shouldn’t try and follow and trend instead your goal should be to make a new one. Honestly the goal of every video game development company and publisher should simply be this: make a game that we believe in that we believe people will enjoy playing because it’s fun. And that fun doesn’t have to appeal to a general audience. If you’re making a survival horror game then make what you believe fans of that genre would enjoy. Sorry I’m rambling. Anyways yeah end nerd rant.
I'm a 57 year old man and I don't need to see other males in their 50s in games to feel inclusive. Inclusive does nothing but make the preacher feel better by preaching.
The sad part is that Sony dropped TLOU multiplayer and Days Gone 2 which both would have been far better than this mess. It makes me question their decision making and management changes, especially since Sony is known for its quality exclusives.
At least the entire studio is logging in and playing every day.
Catch me live: www.twitch.tv/legendary_drops
No one is playing it because it is DEI SBI woke
I was actually trying to think of a game that failed harder than this and I can't think of any. Even Redfall was a better success than Concord. 😖
look at this clown running defense for this slop, "it didnt flop because the characters are woke" Im sure it didnt help either you doofus
@@chickenwings6172exactly go woke go broke - does this guy know that Sony Entertainment Californyanya is DEI central.
Well thats truely sad
It's crazy that Sony thought that people would fall for cringy dialogue, bad character designs and 40$ pricetag on a 5v5 hero shooter when literally every other option out there is FREE and plays better.
Maybe Jim Ryan forgot to tell them to keep an eye on this game when he left and noone noticed lol
The thought behind this decision only made it as far as "Hey, people love Disney Marvel, right?! They'll love this too, fo sho!"
and
"Helldivers 2 costs 40 bucks and it's a huge success! I'm sure we can get away with asking for 40 bucks for this too, right?!"
Feel like Concord just pushes you to Overwatch 2. Better design more likable characters and free to play.
They are in California now where no one is allowed to criticise a DEI product.
They honestly thought LGTV characters would be the selling point, I kid you not.
What makes me most mad is these companies think they are entitled our money. They act like we are wrong for exercising freedom of choice
EA: why are you not giving us your money? we made game, money please!!!
goyslop you will consoom
@@acetrigger1337 Sony* this time
Ikr, especially when they start guilt-tripping player, saying "think about the poor devs, they have family to feed" . Like, i have my own financial burden too
@izzaazzurri Wow dude. Thinking about you and your family's needs? Pretty Nazi of you.
Ea saying that noone wants single player games was not misinformation. It was blatant gaslighting.
Which is why Black Myth Wukong was attacked so hard in the games media. They can't have a DEI free single player success out there especially in the wake of their live service DEI failures.
Unrelated but anyone else think “gaslighting” is thrown around alot nowdays?
@@Enderl4ne it's done a lot too. It's like 'no you didn't see that, you're crazy' instead of actually engaging with it.
I agree with you but it's also a very common thing. 'No, there aren't migrant stabbings all over Europe, you're just far right'.
@@Enderl4ne Just another word for phrases that have been around for centuries. My favorite is "don't piss down my back and tell me it's raining."
@@Enderl4neits easier to get away with it in the past but there are more people disillusioned now.
I *CANNOT* get over the God awful character designs. You know for a fact no one on the team was allowed to criticize the designs otherwise they would have been fired and then blasted online by the developers
Thats so weird that you seem to assume that these people could not possibly genuinely disagree with you
It's not even the subject of the character designs, it's that the designs themselves are just completely lacking in character and passion. They're technicolor BLAND.
@@d.optional3381 Lol, maybe. More than likely he’s right though.
And soon all of them will be out of a job.
@@d.optional3381 If they do and honestly think these designs are good, then they shouldn't be designing characters for a $100 million game.
Concord should be STUDIED on HOW NOT TO DESIGN A GAME. The character design is SO BAD and this goes way beyond idpol - the characters have no energy whatsoever and the realistic faces combined with the goofy outfits makes them look like they're a bunch of costume-wearing cosplayers rather than mercenaries. The amount of brainrot required for these designs to survive the 8 year development of the game, because no one at Firewalk Studio or Sony with any authority had the marketing sense, knowledge of color theory, or EYEBALLS to realize they needed better characters. This is like releasing a new Pokemon game and all the pokemon are just recolors of Rattata and expecting people to be interested. MULTIPLE people in the company have to be deluded to think this was okay. This is such a fundamental ignorance of game design.
That was brutal, awesome comment!
Truly, this. Its like "garish" was the goal. Orange accents on mint green for a space suit? Jesus. They all look like skyrim characters from videogame Dunkey.
I don’t think the chars are the problem I think the gameplay is just not innovating enough.
Then the entry is to high and no one wants to play it because the audience already plays another live service Game.
the game is just not innovating enough. I think the game would be the shit on the market when it came out 8 years ago and before Overwatch.
I mean look at overwatch it’s kinda dead to and only survives because it’s an old game
@@Rescel1 It's both, but it's mainly the characters. I say it's mainly the characters because the open beta had abysmally low numbers so nobody was interested to even indulge in a freebie weekend. And while team shooters have a crowded market, Marvel Rivals had a beta and the same freaking time as Concord and there were tens of thousands of concurrent players for that game! Then there's Valve's Deadlock which is a MOBA and not a hero shooter but it's very similar and it's an invite-only play test and it's had hundreds of thousands of concurrent players!
And yeah, Overwatch currenly sticks around because nothing better has shown up in 8 years. But people would jump ship if something did. Concord's gameplay was even worse than Overwatch's, zero positive word of mouth from the few people who did play it, but most people stayed away because one look at that character roster and saw boring garbage.
Y'know, Pokemon could release a game like that and it would STILL sell more copies than Concord.
Telling majority of your customer base it's game not made for them is...interesting bussiness strategy.
wdym, that never, ever, EVER, backfires in any industry. EVER. (and one more EVER just for good measure)
That's a bold strategy Cotton. Let's see how it works for them. Oh wait...
And this game is LOADED with pandering from pronuns to rainbow themes ...
It was made for the 100 members of the "modern audience." So for this fact, the game is a huge hit.
How do you think Gearbox makes any money these days?
Those 400 players are the developers and the game journalists. 😂
🤣
100% and a few friends they either begged or bought the game for😂😊
And youtubers trashing on it 😂
It's like 230 lol
streamers
I strongly disagree - this game was a huge success!
They found ALL 687 people in that "MoDeRn AuDiEnCe" people keep talking about.
They definitely got the gaming community as a whole to talk about it. Sounds like a win to me.
I think it's at most half of the 687 people because most people that played on launch were youtubers/streamers seeing how bad it would be 😂
@@OnzagaoftheEast whoever told you that was a win doesn’t understand marketing or brand equity.
@@SamSpade903 he was trolling, wake up.
@@bofasofa9399no he was legit serious. It’s called coping. You need to wake up.
I work in a videogame studio, not gonna say which one, but it was going to be a pretty big live service game that the company worked on for a pretty long time. A few weeks ago, the investors cancelled the project, with the biggest reason being, if not the ONLY reason being Concord and how badly it failed. They were scared that making a live service game was going to be too much of a risk. Funny thing is, our game was nothing like concord either.
I don't know whether our game was going to be super successful or not, but pretty sure it would have had more than 400 concurrent players on steam, or maybe I'm just biased. Point is, it's crazy how insane failures like this can have such a massive ripple effect and kill other games in their infancy and possibly take away jobs as well.
I’m sorry that this negatively affected you. Thanks for sharing your story. Really interesting.
I don't have any pity. You work for DEI overlords that extract every dollar out of the players and shove newthink down their throats at the same time. You are a problem
Thanks for the inside info.
TBF, Concord does have a target audience! Sony just didn't realize that audience doesn't play video games 💀
All the likes on twitter made it worth it though I'm sure 😂
Game devs use AI to comb comments sections for use feedback, but comments sections often have AI created content (bots) to fool the algorithm and drive views, or by some third party actor to push a narrative and divide people, but the AI game devs use can't see these things for what htey are like the rest of us. TLDR, Game devs are making games for bots. AI is not self aware, but it is self replicating. AI is making content for AI, which can't consume the content directly, but only in comments generated by AI that can't experience the game but only comment on it. These are the customers.
Concord Devs: “It’s not made for you”
But also: “we need your money because the people it is made for aren’t supporting it”
It's like that gay movie that did terribly and then the director accused everyone of being homophobic. It's hilarious because they're accusing their own supposed supporter base if being bigoted against them instead of facing the reality that it's just not a good product
because their supposed "Audiences" is busy tryna decide what color they should dye their hair today
@@anonony9081 Eh, they can call us homophobic. They are, in fact, straightphobic and racist, so its eye for an eye at this point.
@@anonony9081 Yet they are staightphobic/s*xist/racist all in the same breath lmao.
@@anonony9081 I will admit I am homophobic.
Concord is the “How Many Times Do We Have to Teach You This Lesson, Old Man?” Of gaming right now
You obviously haven't seen dustborn
@@rushpatriot2866 Whell yes, it's small as dust.
@@rushpatriot2866 it’s the same thing, the same quote
This game is the equivalent of that Ed, Edd, and Eddy episode where they are behind on the trends.
HA! xD
Classic!
It never was a trend to begin with though, unless the trend was to fail.
😂
An they need keep them transgenders or non binary whatever the hell call it out of it! Nobody wanna see it 😡
Concord is so diluted that it's basically homeopathic
😭💀
So it's just water and salt?
@@RRRRRRRRR33 You forgot the essential herbal extracts containing over 500 theoretical traces of life-saving vitamins.
Good one! 😎👍
Concord will be remembered as the game with more pronouns than players.
I don’t know if that’s true but it’s funny
Bruh
In other words... They got woke and went broke.
@@geraldvance7925 exactly!!
@@geraldvance7925❄️❄️❄️
Another thing that the industry needs to learn, is that Twitter isn't real life. Not only do people not act the same on the platform than in real life, but fewer than a quarter of American adults are on the platform. Not only that but only a quarter of those people generate something like 97% of content on the site.
Sony's Japanese tho?
@@katamattyon he didn't mention sony tho? He said the "industry"
@@Leo.de69 he made it about America for some reason?
@@katamattyonyeah because there AMERICAN developers. Most woke modern gaming posts on twitter are from America.
@@gr1mreaper147 For a Japanese company on a Japanese console, a game that has not found an audience anywhere in the world, not just America
The toxic positivity around the game is also a major issue. Devs are stuck in this weird echo chamber where any valid criticism/feedback of the game is instantly dismissed as racism. The official discord is a cesspool which unfortunately is also a direct access point to the dev team so it's not going to get any better
The race card has worn out its welcome. Soon as I hear that the game no matter the quality or interest goes in the NOPE bin.
And you have the people screaming "Sweet Baby" and "DEI" every time we get a bad game for that
Edit: I didn't expect this comment to ruffle all of these feathers. I basically meant to say whatever you want to. But still blame other things that impacted the game doing so bad, like the over abundance of hero shooters. Instead of poisoning the well of discussions and taking away the blame for other more pressing issues
@@Danny-mp8dqyeah because that shits stupid.
@@Danny-mp8dqif this game wasn't made by woke people who are hyperfocused on dei the characters wouldn't have looked so ugly and fat
If wukong studio made this game they would have designed every character to look cool with more personality. Instead you get this ugly sad looking game with the personality their going for is pronounce for every character
pretty much, they ignored all issues as "white noise" to ignore
living in a narcissistic bubble thinking they're right and it shows in the pronouns in a hero shooter as if anyone playing those games would care, its completely tone deaf as a company
The industry really is in a really weird state. Biggest publishers are all starting to go for the "trying to cater to everyone, offend no one, virtue signal to be so good" gray uninspiring mass, while every game that DOES have a clear direction and identity to a target audience to just have fun with, gets into huge dramas, outrages and hate campaigns in a media circus and then go to sell huge numbers.
What on earth is going on....
If people care about something, chances are they'll be vocal about it, both for the better and worse. It's when people stop responding to any changes at all that you need to realize that something is wrong.
And right now, many big publishers are taking the relative silence as some form of approval rather than a warning sign, and the not silent ones are being treated as undesirables.
People walking into circles are changing things they don't like or know anything about. And when something good comes along those same people tear it down because they know THEY ARE PHYSICALLY INCAPABLE OF MAKING SOMETHING FUN OR UNIQUE.
Certain people are trying to push their values on consumers and get mad when we vote with our wallets
Ironically with art you achieve success by taking risks, but companies by their very nature always choose the safest route. That's why they shouldn't meddle in game development.
It's like he said in the video, Social Media has very little to do with reality when it comes to a lot of things. If Social Media mirrored reality at all Black Myth Wukong would have failed, The Acolyte would have been popular and Concord would have been a success. None of those match up with reality though because Social Media is often an echo chamber that has nothing to do with reality.
Also Legendary Drops makes an excellent point: if you see the marketing trend has players playing multiplayer shooter games, it doesn't mean, "Oh so all I need to do is make a multiplayer shooter game and gamers will come gobble up whatever I have because that's what they like!" it means "If I make a multiplayer shooter game, I HAVE to go above and beyond to make it excellent and bring something new to the table to get people to drop their old multiplayer shooter games and want MY game."
And it's interesting because this applies to everything. Music, art, books, movies...and a lot of people fail to see it.
It goes both ways really, if the industry look at Call of Duty, Fortnite, Pokemon, Overwatch, etc.. mediocre games at best and they are the absolute leaders of their respective segments, that sends the twisted message that fans of those specific genres are willing to eat shit, simple as that, they don't care about quality. But here it comes Atlus developing a vastly superior Pokemon for decades (the Shin Megami Tensei series) and they never really draw the massive Pokemon audience, so this argument that quality and excellence can "steal" away consumers... in this market? Well, that is wishful thinking.
Every entertainment industry follow trends since forever, hell, Mozart followed trends lol this is not a "sin" by itself, it is what it is, human nature. The current trends are so ugly, the MCU "humor", the fake "inclusivity" and "apathy" to gain "likes" on social media, etc.. that makes it seem like trend chasing is something repugnant, but it's something natural. Remember when every game in the 00s (even Zelda) was "edgy" and "dark"? Well, the emo trend affected the pop industry in the west, in my pov the emos were harmless, but most likely that was the case because there was no social media at that time... the repugnance does not come from the trend itself, social media is to blame. The internet is the best human invention ever since electricity, but social media was a really ugly byproduct
With regards to sending a message through a great game, what comes to mind is NieR Automata. Not only were the characters extremely attractive, the story made you think. It made you introspective about the human condition as you watched machine lifeforms try to emulate the long extinct humans sometimes in comical ways, but most times in the most diabolical ways possible. And at the end of the road, greatest message of all came from the simplified shooter game that hijacked the credits roll.
As NieR's creator said, the minigame was designed to be unbeatable alone. You NEED the assistance of other players who sacrificed their save files in order to provide assistance to other gamers who have reached that end. Yoko Taro's message was, that humans even the most introverted ones, need one another to keep going and surviving into the future. Then at the end of that mini-game, you got to choose as well; keep your save file, or sacrifice it so that others may also complete the game as you did with the help of other players.
Idk why westerners can't even think like Yoko Taro did. Like they have the most advanced technology in the gaming industry, more people that work for the company, but still fumbled so hard with most of the japanese games (I didn't say all but there's plenty examples of it). Maybe because it lacks of emotion and dedication that the developer has or they're making game just for the profit without thinking bout the market nor quality. It's such a shame tbh.
@@hamizanhamm This has no academic bearing whatsoever just my personal observations, but I like to think that it has to do with what I refer to as the "craftman's mentality." The Japanese attitude for the most part is to dedicated themselves to a task practically body and soul whatever it may be, creative or destructive bordering on obsession. Maybe it's influence of Buddhism and Shintoism combined? I'm not sure, but based on observations, this is the trait that officeworkers, artisans, creatives, service people, etc. have in common. Yoko Taro is, for better or worse, on the extreme side of this spectrum haha. But from obsession comes a unique perspective and introspection that gives birth to works like the NieR series. I won't presume to lecture the west on how they live their lives, but seeing as how they're floundering chasing the big bucks, perhaps it's time for a perspective change.
NieR was shit.
Let's point and laugh at the industry that is seemingly incapable of learning. How there isn't a SINGLE Consultant to advise against this madness is baffling!
"🎵Let's all laugh at an industry that never learns anything. Tee hee hee!🎵" - Ben "Yahtzee" Croshaw
You know the consultants are thr problem... The same way consultants are always the problem in large corpos. So many consultants doing fk all
They would rather waste money hiring people to consult them on how to make their games MORE DEI/woke/"inclusive". It's wild how they feel so comfortable burning heaps of money on titles like this.
The issue isn't that they don't have consultants but that said consultants either aren't taken seriously or they're just yes-men
It's senseless to me that so many companies fall for this even after witnessing the failure of each other. It almost seems as if the objective is to push an agenda no matter the money loss.
These companies have a lot of wealth for some reason, if they were so dumb that they are the only ones that don't notice the problem then they wouldn't be as wealthy.
$40 is a lot to ask for a game that doesn't have much to offer. There are people saying that "gamers just don't want to try something new." The problem is there's literally nothing new about this game. Most Gamers love to try new good games. Games like this that just recycled mechanics and designs from other games that were popular 8 years ago have nothing new and interesting to offer. To make matters worse, their original ideas and designs that they did add are pretty bad. If the only good things in the game are copied from other games, people will just play those other games instead and save their $40.
This. Also the game generated negative hype the moment they announced it was a live service 5v5 hero shooter. The amount of comments on the trailer alone that said "oh I was interested in this game...until I saw that..." Like this game is a trend chaser and a keen example of what happens when you chase trends in videogames. The playerbase already established itself with other hero shooters and you've come along 5 years too late and nobody is interested and nobody is going to drop their current team based hero shooter for yours.
@@luketferit also doesn’t help that all the competition is free 😂 valorant, OW2, CSGO, hell even TF2. So you could go try each of those and not spend a dime and find one you enjoy, or you could blow 40 bucks to see if you’d like concord, and after you spend that 40 bucks pony up another 10 for the battle pass 💀 or just put ten bucks into the free game and get the cosmetics you actually want instead of having to grind in a game you dislike 💀💀💀
Concord still better than Failo Infinite
Are the modern audiences in the room with us right now?
No bc it clearly doesn't actually exist, or the acolyte wouldn't have been canceled, someone besides devs and journalist would've played concord and dustborn might have broken 100 players
@@TitusAndromadonI think that was the joke. "Is the modern audience in this room with us right now?" = "Are you seeing ghosts?"
THE MODERN AUDIENCE WAS COMING FROM THE HOUSE THE WHOLE TIME
How can they be in the room when they don't exist. Lol
Thank you for being the one commentator on this absolute disaster who isn't blaming DEI or screaming "WOKE!" as if empathy were a bad thing. Those elements absolutely felt like pandering but you're right in that the game at its core was fundamentally flawed for years.
the name was prophetic, it's just like the Concord plane, it never really took off.
Developers need to listen to the opening monologue of Ready Player One.
Video game consumers do not play games to be represented, they play video games to escape reality.
The last thing they wanted is to fantasise about themselves being ugly...
Judging by this basis, why is it that some (not all) people get so riled up when there is something gay in a game like BG3?
Lots of gay people want to escape reality too, mostly because it is often not very nice for us.
@@puddi8817homophobia, that's why
@@puddi8817 okay, let's break this down a big further. No hate, only for discussion.
Reality can be divided into two general facets. Circumstantial or appearance. For simplicity's sake we are not mixing it up just yet. Would gay people feel like to be portraited as attractive gay people in entertainment medias, or ugly gay people in entertainment medias?
I am all for equal treatment and respect to all kinds of people, as long as normal people are not being treated as evil retards for chasing and praising all that is fair and beautiful in life and fantasy.
I honestly do not understand the hate for gays, I have quite a few gay friends myself, they respect me the same I respect them. But again, I might be vain, I find my gay friends are all pretty, and they do not play video games.
@@Tuningforks85 because you get to express yourself how you want to really be, not how you are or how you are pressured to be. If you're gay but in an area you can't be, playing games that let you be gay is an escape. Whereas for me, if a game lets me be a bounty hunter then I choose that. Gaming is so wide that everyone has a different definition of an escape, some people want to be a better version of themself or a more freer version. Others want to be a cool guy with a power fantasy.
@@puddi8817 Honestly I never saw anyone bash BG3 because of gay stuff (the bear thing is another can of worms). Tho whenever inclusivity is discussed by game developers usually it's a setup for the inevitable "the gamers are racists bigots that sacrifice gay people on the stake" whenever whatever slop they put out fails.
Honestly I'm worried that people might start to internalize that hatred they have of bad game design and DEI hires and project it onto actual gay people etc.
Anthem looks like a timeless classic next to Concord.
Anthem was actually good.
@@RezaQinno
I have to agree with this.
@@RezaQin if by good you actually mean bad, then yes you would be correct.
@@BehuraStudiothe armors were cool, that's about it
And we thought Suicide Squad was bad...
It still is
This doesn't change that at all
i think he is trying to say "we though it was the worst" but here comes a new challenger lol.
@@wolveric0 it’s still bad
@FacemanGaming108 agreed
Lol Anthem I forgot about that.
They're also being led by bean counters who see games as a pure profit maker and not an outlet of art. It's just a product and nothing more.
That's why the indie scene can run laps around them. A lot of devs actually care about their art, their product, and the community. Not always, but a lot of the time they do
16:48 This right here is the crux of the issue. They made the diverse characters hideous. Nobody had an issue with Dolores in KOFXV because her design is very attractive.
Failure of data driven decisions. The industry needs to rediscover that artwork means HEARTwork. Everything that is happening is good: games like Concord failing, while Wukong and BG3 succeeding. I'm hopeful we will benefit from this turn of events.
I will just say that design by committee, or made from template is sadly seen across gaming industry :(
Tolkien said it best "Evil is not able to create anything new, it can only distort and destroy what has been invented or made by the forces of good."
evil is when boring game
I remember Saurons game studio, there was real talent there but Peter Thiel kept demanding the budgets be cut, now THAT guy was a vampire.
Exactly @@andrewhooper7603
@@nerag7459we need werewolves... Or minimum a dryad
I mean Tolkien itself use Elf ,gnome .ork all already invented creatures
16:02 "You have a message. They're delivering a message, that's - we have to keep that in mind. There's a lot of games do that now, a lot of games have a message to deliver. Funny thing is, players aren't looking to buy messages. They're looking to buy games. That's not to say that you can't deliver a message. Great games are an awesome vehicle to be able to deliver a meaningful and impactful message, but you gotta make a great game first."
This is the single most important, relevant, salient point in a video filled with a lot of them. And the one that studios are, sadly, least likely to learn, because it's not something they can write down in a company policy in a way that can be enforced on a performance review.
The 20 people playing Dustbin are the ones who buy messages. Everyone else expects something good to play for their money.
Terra Nil has an obvious environmentalist message. It also reinforces it with it's gameplay mechanics. Y'know what it also is? Fun to play.
You made a really good point that alot of people go on social media and think thats the majority of the player base. You still have thousands of people defending concord on social media but none of them are actually playing the game. Also, if overwatch had its box price today and concord was F2P, people would still stick to overwatch and not concord imho
The Concord game logo looks like a bland boring corporate logo for a company that specialized in office supplies or printer parts. Lol.
This is a good representation of the real size of that mythical ''Modern Audience''.
This is the year of flops , not only in games but in movies too......Common sense is lacking everywhere!
For the movies, I'm guessing you're thinking of The Crow and Borderlands, am I right? :D
Yeah but ff7r and deadpool tho.
Deadpool and Wolverine is good. I think it is genuinely better than the 2nd movie. 2nd movie was saved by Peter.
The color scheme they chose is mud with pink and purple, everything that can be done wrong has been done wrong in concord.
The saddest part is that the game is technically sound. There's no hour long glitch compilation online like there is with Fallout 76. The devs are competent. If only they weren't put to make whatever Concord is today.
Speaking of Fallout 76, will it outlive Concord? If so then reality will be stranger than fiction.
Unless they make some changes like maybe getting rid of the pronouns, actually making the character models look good, and actually get people interested in playing the game, I’d say no. MMOs usually last for 7 years, minimum. Hell, RuneScape is STILL alive and kicking.
Eventually Concord may end up going F2P, it’ll be interesting to see what happens afterwards.
As for FO76, gotta give Bethesda some credit, they have yet to abandon that game.
Reminds me of when blizzard made fun of it's customers by implying no one actually wanted classic wow back
It's because they live in a echo chamber of bad ideas... I'm in the industry as an indie developer and with the people I know working for studios, they are all the same types, everything has to have an agenda or push an idea outside of gaming. It's no longer about video games, it's about activism inside of gaming.... these companies don't hire gamers anymore, they hire activists and they all live in an echo chamber, activism first, game play and fund 2nd and sometimes 3rd.
I work in the industry and I can confirm this. I also do indie games, would love to join forces.
What games have you released?
This is why people are going retro
This is how the new Dragon Age looks to me thinking its gonna be the death of Bioware. Just looking up the devs it might seem a mercy to close the once great studio.
That is at least a single player game. There is no worry about "if I buy this will there be enough people to play with?".
@@MorbidEel i guess im more thinking why would i wanna buy it seeing the woke dev team and trans director of the game. I think its gonna bomb for that reason as its about as Dragon Age as Dead Space 3 was a Dead Space game and EA shut the studio down quickly after. This is 3 strikes for Bioware.
Sony dropped the bag with helldivers. Proceeding to kick it into the sea with concord
I have no issue with that. Sony getting a concrete face palm in their attempt for live services is a good thing so they will learn a big lesson and do what they used to do good.
@@SIPEROTH they could also just cut off all the effort, money and resources that goes into making PC ports. Which, not a problem for me because I grew up in a generation where you bought the consoles FOR the games they had. But people are gonna cry.
@@Inaluogh Who cares? I was looking forward to FFXVI, but then it turned out to be mid at best. The only Sony-exclusive I've ever cared about is Bloodborne, and that's never coming to PC.
@@Spectacular_Insanitypeople are currently trying to get bloodborne to run on ps4 emulators so maybe one day
Sony still owns Killzone and yet they choose to keep on the shelf.
"inclusive" character design means "ugly"
ye they also make it stereotypical
like a black speedster characters who has magic jordans and also a token black hairstyle that not alot of real life black people actually wear
might as well add an east asian character with slits for eyes, and the signature nasaly accent, just to annoy asians
wokism in a nutshell
It’s more like “ambiguous and uninspiring”. They believe normal human sexuality and aspirational body types are “exclusionary”.
@@杨江辞 stereotyping wouldn't even be bad if they took the cool parts like a black character with a big Afro and disco attire like the surprisingly excellent film "Undercover Brother" or an Asian character in samurai armor or a white character in old-west cowboy getup or if you want to go more modern, hip-hop fashion & slang, computer hacker with neon color lightup clothing, and like ultra-America serious sam big guns type vibe respectively, etc etc etc; but instead, it's always the cludgiest, least appealing aspects possible, >almost as if it's all being made by those completely insulated from the actual opinions of real people who actually exist
The one thing NOBODY has covered is that with nothing new to the genre, players are NOT going to change their game and lose 1000s of hours of account progression and unlocks for essentially nothing. Hell less than nothing since you need to pay $40 to lose everything from the game you leave.
Makes you wonder what is going to happen to Marathon, another live service game releasing 8 years too late and the only people talking it up are the Sony/Bungie echo chamber.
Concord couldn't even beat Gollum which launched to 758 players and we how that went..
Well they said the game wasn't for us, and said with a smug smile "if you don't like it then maybe dont buy it", So we didn't buy it with also a even smugger smile, Now they Maaaad and broke lol
Broke? Infinite subsidies for pushing the narrative mean that Sony doesn't have to sell a single copy.
There’s also zero sex appeal for any of the characters. Overwatch was held up by their dedicated porn community.
Yeah, no. You're claiming that 5% of a playerbase is what keeps it up. Which is objectively wrong. It was made by Blizzard, it had a certain degree of polish up until it went downhill. Even then it was still good enough for some people. There's no comparison.
@@Inaluoghand then blizzard spent all that good will and as a past player everyone is tired of thr format and want sto go to 6v6 but thr devs won't listen as players keep leaving.
Tracer porn is BIS @@Inaluogh
@@Inaluogh
There is a direct correlation between the relative health of a community and the size of its r34 folder. You can't deny this, dont try to gaslight us.
@@Inaluogh 5%? Where did you get that number?
*Japan Studio died for this.*
Damn you just opened my eyes.
People used to make money by selling the customer something they wanted.
Indie game devs still do this.
This has to be the shortest living online game ever
They took the worst elements from Joss Whedon and Borderlands and somehow made them worse.
I physically shivered at the thought of "the worst of Borderlands but worse" 💀 Nightmare fuel
Great description LMAO
You hit the nail on the head when you said that gamers dont want to buy messages, they want to buy games.
politics and pandering have no part in the entertainment industry yet they keep trying to cram it down our throats regardless. smh
@@squidwardtentacles2736 where is the politics and pandering i dont see or are you just a bigoted peice oof crap
@@squidwardtentacles2736 If I get so much as a whiff of propaganda from a game, I'm instantly disinterested. I want to have fun and forget about my troubles, not be preached to by lunatics. It's that simple.
yeah it's gotten so ridiculous man. i dunno if devs/pubs think gamers are too naive or dumb to know when it's happening but we totally see it for what it is. if a game has a story with an interwoven message that's cool but this political agenda nonsense that's blatantly shoe-horned into games is costing people their jobs and pissing off gamers.
@@squidwardtentacles2736 Exactly, couldn't have put it better myself.
"Players aren't looking to buy messages they're looking to buy games". What a fucking excellent line that sums up my stance 100 percent
The character design was an immediate nope from me.
Great example of "go woke, go broke." No one wants to play as these abominations.
The Market: What reason do people have to play your game other your competitors?
Firewalk: I don't understand the question.
I think another big problem companies have in engaging with the Live Service market is that they fail to internalize the simple fact that people don't have infinite time and infinite money to invest in an infinite amount of live service products. They see a successful product, attempt to identify trends, invest stupid amounts of money to ape those trends, only to come to market 4 years later to appeal to consumers of the product they saw 4 years ago.
Concord is the perfect example of this, since their feature list and implementation is suitable for a game that might have wanted to compete with Overwatch at launch, while failing to account for the rest of the market. They've been in development long enough to see the rise and fall of Lawbreakers, the rise and fall of Battleborn, the rise and fall of Anthem, the rise of Fortnite, of Valorant, of Overwatch 2... Need I go on?
It might've been sad if they released in July 2017 and failed due to Fortnite's launch. It might've been sad if they fell off at the same time as Paladins, losing out to Overwatch due to Activision Blizzard's larger resources. Instead, they released in 2024, with absolutely desire to consider the market they're releasing in.
This product failed because the people in charge wore blinders for 7 years and did absolutely nothing in that time. Of course, it also didn't help that they chose an aesthetic that appeals to a smaller demographic, but this game wouldn't have succeeded if they chose something people actually wanted to see; just look at how long Gundam Overwatch lasted for.
Slowly but surely, large companies are realizing catering to a TINY minority of players is a REALLY BAD business decision. It will eventually stop, I promise. They can't keep losing $$ like this. Law suits from investors will become a regular thing, and these FOOLS will realize they can't keep doing this. I think it'll take a MASSIVE publisher going totally bankrupt, then you'll see sweeping changes.
It’s a tragedy because it’s still gonna take another 10 years for them to accept they’re all a clueless joke.
Lets be brutally honest here, I know this guy clearly has a right leaning 'capital G' gamers audience but....this was fucking doomed from the start, even the "DEI" (which, lets be honest, is just a rebranding of the word 'Woke' now that its lost all meaning and cause people to start taking the piss out of people who use it) barely scratches the surface of the problems this game has.
It is a game released 5 years too late with a $40 price tag. Overwatch is free to play, Valorant is free to play and both have been out long enough that they've pretty much soaked up all the playerbase for 5v5 hero shooters that you're going to get. So it's a game that's trying to chase a trend that has already passed (like imagine someone releasing a Battle Royale *now*, hell even when Fortnite wasn't as popular we still had fails like Rumbleverse and Radical High because they existed to chase a trend), does exactly zero things new with the formula and has character and level design that could be called 'bland' at best.
Not so sure about investors. Companies like Black Rock are the reason why Games look like this in the first place. Also many of those companies get loans to produce these games.
ESG funding is still far too strong. dig deeper to find the real "why" on garbage like this and dustborne
@@luketfer okay, Radical Heights was just bad. No stop.
Rumbleverse gave people something new and interesting, and was actually fun. It just came out at the wrong time :(
This game was made by and for Sony employees. They just convinced themselves that they are the majority instead of the protected and promoted minority
No it wasn't. It was made by and for people who like hero shooters, because their interests aren't being met with overwatch.
@@LoudAngryJerkshut ur slow ass up overwatch is better than this
@@LoudAngryJerkwhat here isn’t being met by overwatch then? 😂
Moving Playstation HQ to California was the worst idea they ever had. Gave control to a bunch of malding crybabies who proceeded to kill partnerships with Japanese devs they had courted, scrapped all their own Japanese studios, and focused entirely on western cinematic third person action adventures with stealth elements. Yeah those cinematic games sold well, but they sacrificed the variety of games that gave a larger potential audience a reason to buy their system.
@joeblue986 does Overwatch have pronouns taking up valuable screen space? That's probably it
When I read "5vs5" multiplayer only, that's all I needed to hear
Fucking amazing video man. I dont normally comment, but you nailed every section and talking point describing our current industry and their extreme lapse of understanding - or probably worse - their absolute failure to recognize game loop fundamentals, time, and projected trends and the audience that will make up a population years down the road. Awesome work man
The most accurate review (and yes I played it) it's a basic version of overwatch. It's what overwatch was 3 years ago.
The problem is not that they are trying to send a message. The problem is that the message that they want to send is already everywhere in Hollywood, the mainstream media and social media as a whole, and everyone knows about it already, so their message is literally useless. But these developers still think that they are superior to the gamers who they think are so uneducated about the message.
You're right. There already is a market saturation on their ideology. Most have begun to reject it because it's simply just annoying rhetoric to listen to now. You don't have to disagree or agree with anything to simply get upset at how obnoxious and forced it is.
The virtue signaling really is so played out. Inclusive design….. good lord. It feels as if most humans have transitioned seamlessly into zombie mode. You cannot tell me people would be worried about pronouns if they had any sense of purpose. Hike a mountain, run, fall in love…… Where this idea that society must bend to your sexuality is mind blowing. The narcissism is off the charts.
@@matthewadams8294who is claiming that others must “bend to their sexuality”?
@@josephmother2659you know it when you see or hear them. their entire identity and lifestyle is about their sexual identity and theyre screaming about it to make sure the whole world knows it and reminds them every day.
@@josephmother2659matt can correct me if im wrong here but i think also hes referring to ppl using alternative pronouns or identifying as something they're not biologically then trying to force others to agree with what they think or their delusion as I call it lol.
Concorde is the worst game in history...Dustborne just said "hold my bud light"
I mean it was never the worst. The only notable thing about it is hideous characters. Everything else is gray slop. The gaming equivalent of unflavored porridge. Frankly it might be better if the was worse, just because then it would be interesting.
you're giving absolute mediocrity too much credit by calling it "the worst"
The MODERN AUDIENCE is nowhere to be found.
They did show up, that's the numbers. 😂
Video starts at 1:18
Saved me a whole lot of yapping.
Legend
*Literally every sane gamer* who watched the trailer saw this coming.
How did Sony and Firewalk not?
The most logical answer I can think of is that they fundamentally don't understand how gamers think or how to market to us, but it doesn't make any sense that Sony wouldn't know how to market a game considering they've done it perfectly several times before. Their trailer looked like it was designed for a superhero movie or animated series, not for a game. I don't remember them showing a single second of gameplay in that trailer, and I didn't even realise that it was supposed to be for a game the first few times I saw it, and even after that (until this video) I assumed it was some sort of story-driven RPG, not a hero shooter. To me, it was just "that annoying advert that's way too long, with those GotG knock-offs at a bar".
When marketing a game, surely showing off the gameplay should be the number one priority? Isn't this just common sense? Apparently not...
It's like they tried to do what Valve did with Team Fortress 2's "meet the team" videos, while forgetting that Team Fortress 2 was based on a game that thousands of people already understood and enjoyed playing, that Valve also heavily promoted TF2's gameplay and mechanics before and alongside the first meet the team videos before transistioning to primarily narrative/character-based marketing a few years later, and that TF2 (at least at the time of its release) filled a unique niche rather than being released into an already-saturated market.
Somtimes you can turn 1$ into 20$, but very rarely can you turn 100m$ into 2b$
Yes but forcing the DEI in these characters turned off EVERYONE.
This is a woke hero shooter game. There's pronouns for the character, every hero looks so bland and generic as to not offend the modern audience. we know why it failing
9:25 - That's partially true, but not for everyone. The majority of players play old live service games, because of the sunk-cost-fallacy. "I've thousands of hours and a lot of money into this, I'm gonna keep playing it."
I like this guy, he speaks and pauses like a priest
I watched a college seminar not too long ago, and the professor said something that initially struck me as genius, but after giving it some thought, I finally saw the truth. It wasn't genius. It just sounded smart, but it's actually quite flawed. The new people coming out of college are trying to implement what was said, and its flaws are becoming apparent.
What was said was, "You don't need to be innovative all the time. Just take something that is already selling well, copy it, and do better."
That's what they're trying to do, but they're failing at that last part because they don't realize that to "do better," you still have to be able to innovate. The only difference is that you don't have to start from scratch.
"Young people are all terrible" -Every older generation since the beginning of time
So he was Chinese?
@@nerag7459 Sure. The phrase had always been "these young people with their hair and music". What's different now is that it's **multiple** generations sounding the alarm. And it's not about frivolous stuff or aesthetics. It's MAJOR issues like freedom of speech and plurality of thought/politics; things the youth used to push **for**, not against.
@@Renfair333 The counts of the indictment are luxury, bad manners, contempt for authority, disrespect to elders, and a love for chatter in place of exercise. Children began to be the tyrants, not the slaves, of their households. They no longer rose from their seats when an elder entered the room; they contradicted their parents, chattered before company, gobbled up the dainties at table, and committed various offences against Hellenic tastes, such as crossing their legs. They tyrannised over the paidagogoi and schoolmasters. -Platos Republic
@@nerag7459 To be fair, the pattern of rampant child-leg-crossing today is alarming.
Seriously though- I just wish modern rebellion was anti-authoritarian vs pro. The times that it's happened in the past, things turned very dark, very quickly. See: Cultural Revolution, Iranian Revolution and, forgive me Godwin, Germany.
listen man it happened a few times now. This game did in fact fail due to it pushing ideology before substance. We are seeing a rise in entertainment that decides to carry these ideologies ahead of writing a good story/good game design fail. That's a good thing no one wants to be preached to no matter what side you are on.
When he says we haven't seen a game fail like this in a long long time... is this not what happened with Red Fall?
Redfall was a technical and mechanics shortcoming. Like he said in the intro.
I don't think Red Fall was in development for nearly as long though. So considering the time and resources invested into Concord it's a way bigger flop.
I saw one comment saying red fall had 9 times the player peak when it came out 💀 so red fall had an intro but fell coming out the door while concord forgot to open the door and slammed into it headfirst
Redfall's peak player count was 10x of Concord.
Babylon's Fall was 1.5x
Redfall was woke too
I think the ceos making the big decisions dont actually play games.
Yep because its just another shady corpo American business. They are greedy corpos. 😂😂😂😂😂😂
Descubrí tu canal hace poco, no se ni como RUclips supo que me iba a encantar, me puse un par de vídeos, descubrí que habías empezado en Warframe hace poco y que encima te expresas genial, haces opiniones muy razonables y bien fundamentadas. No estoy de acuerdo en todo, pero me encanta tu forma de ver las cosas. Sigue siendo tu mismo y aquí tienes otro fan de por vida. Por cierto, ¿Esperas con ansias la Stug Prime? 😏😂
Nothing sad about a business ignoring their customers and finding out 🤣🤣🤣🤣
as someone who studied business administration for some good years, this is one of the few time that i see a company in gaming fucking up and actually say "yeah, its understandable how they fell for that error" because from the general business vision, its an ideal process "find client, study client, make product", social media isnt a bad place to study a possible client in general, BUT 8 years is a fuckton of time in the games industry, every month a new "best game appears and fades", not only this, but the gaming playerbase in genral, that goes from the guy that buy COD every year but dont go deeper than this, to the person that plays 10+ hours a day, so to be able to find where you are going to aim is harder, and trying to make something for everyone will be refused by everyone, because is too much of a difference from the surface to the core, not only this but the market is oversaturated, specifically in the "game as a service" market you can count this by at least 10x, and i can count way more reasons why its hard as fuck to make a successful game now, but everything comes back to one point, the businesspeople responsible for the gaming part of sony are people that are competent as administrators, but they arent people that have a deep undestandment of the gaming market.
And absolutely no execs will learn anything from this experience
They know what they're doing. They won't stop trying to shove this ideology down our throats
Good point with the social media.
I start noticing it few years ago, when many games and movies start looking like product of lazy market research when they just skim current trends on social networks and pander to loudest group, who often even wasn't interested in buying the product in the first place. And then was producers always surprised they have fraction of expected customers.
Loved the clarity you gave at the end. Got it bang on dude 👌
You gotta understand marketing. You cannot cater to everyone. So what do you do? you select particular groups. It is possible to capture multiple groups, however, it is very difficult to do so. Each group has their own culture, beliefs, and values unique to that particular group. What you're essentially doing with DEI is playing jazz in a metal concert. where 2 particular groups lgbt+ and straight men have nothing related to them. Majority of gamers are straight men. It's the reason why Concord, Flintlock, and Dustborn did not sell well. You can't blame the customer for not buying the product they don't want. Because it doesn't have anything that straight men want.
You can clearly see which studios hate their audience these days. Starbucks is always hiring these people might fit in better there.
@@SpuddMacgyver Exactly, a target audience is a huge part in gaining success for a product. However, these DEI narratives are targeting a "modern audience" which inherently is close to impossible due to group conflicting values.
I would say jazz at a country concert. Metal and jazz have a LOT in common and loads of fans that like both.
Dustborn is a completely trash game if you look at the gameplay and story. I actually had a friend buy flintlock and he said it wasn't good either. These games were bad before DEI was attached to them, including it only made them less appealing.
@@perilousintent2936characters not looking like your idea of a straight person is not why these games failed. These game seeing boring, unoriginal money grabs is why these games failed
Second law of thermodynamics: Everything decays over time, entropy in the universe can only increase, never decrease.
Well, that is not true. Entropy can be reduced. It takes energy.
11:40 True! Fals Data! Women/Girls are not 50% of all Gamers and the Modern Audience is less than 1% of all Gamers.
why do people always forget about final fantasy 7 rebirth when talking about single player games this year. game is so good
Think a big part of the problem is the disconnection between top management and consumers. There is a gap in understanding between these two layers often cut off due to corporate hierarchy, which isn't helped by some younger developers coming into the workforce with an agenda they picked up from institutions/social media/social circles. Management for larger businesses would typically be business and operations oriented, so they look for trends in data as drivers for decision making, which then are passed onto the devs who are sometimes forced to make stuff they don't necessarily like and you end up with a piss poor product. And this is also the reason why many small indie dev teams are more capable of producing good games as their owners are typically also involved in the development process and have a deeper connection and understanding of their target audience. But then if you put these developer/owners into the position of large company management, they probably wouldn't have the necessary skill set.
I disagree with the sentiment @5:45
I wouldn't say that the Go Woke Go Broke did not affect the reception of this game.
At least, when the first news about this game was dropped and the picture they were showing were fat guy, ugly characters.
I immediately knew I was not the target audience. Hence, I avoided this simply because it was an obvious Woke pandering, I didn't even bother trying the mechanics of the game.
Edit: If anything, I can say that it's not like the game didn't have it's own MOBA shooter identity. It's simply that they thought DEI characters is the game's main selling point.
They honestly thought that DEI characters ARE the game's IDENTIY, yes, it's shallow, but this what they thought would sell their game. That's why the game didn't not have anything distinct in gameplay, world or style.
If I was to put myself in a woke person's shoes making this game, I would say "Ah yes, this game's characters are SO Diverse, everyone would love this"
They made this game with this Delusion.
How can you tell when a character is for wokeness is it just when they not a white person or do you have to have some other minority in it to confirm the character is only made to pander to certain people. I get why this game in particular is ass. But there’s so many other regular white dudes with absolutely no personality except guns and explosions in games but that’s not a problem but when it’s a skinny Indian chick with a sniper who likes chicks and no other substance it’s a problem. I just think people pick at shit with the woke bullshit. Now I agree about everything saying this game is bad but outside of concord I think people take that” this is woke bullshi” in gaming too far. People gonna find what they looking for if they search hard enough in anything
@@Eezylon Its not about being a problem. Fat ugly black chick is not a problem either tbf. Even she (or wth her pronouce was lol) being a postergirl is not a problem to the some extent. Its not problems but just a sign. A sign to stay out of that crap, whatever actual problems it do have inside. Simple and easy. Its not a perfect logic by any means, but If you use that logic you wouldnt miss too much while saving time and money. Its like, idk, doing Reinmann summing instead of proper integrating: simple, easy to understand and use, and calculating error would probably not be that bad.
we get in you are a bigot, no one loves you
Couple of millions for a Bloodborne PC port?
NO! Here's hundreds of millions for an Overwatch clone that the Blue haired feminists will love!
The game’s characters are just aggressively ugly, I’m also not a fan of the hyper realistic graphics or the color scheme.
Gaming industry as a whole is in disrepair. 😢
The character designs didn't have 0% impact, literally no one wants to play overweight Tyler Perry tropes except the .001% of praxis brained weirdos online, and even then they don't actually play videogames, just like having their opinions mirrored back to them
You should wait a hot Minute for Dustborn
Legendary Drops (ignoramus): "Dustborn didn't fail because of 'go woke, go broke!'"
@@lemond2007 Dustborn is a South Park tier woke parody written unironically.
It's a game by cultists for cultists. And the cult isn't that big as they believed.
what cult
@@smcauley600 The cult of the Lord Social Engineering. And DEI is it's prophet.
I dunno. With Dustborn out at the same time I think we have 2 contenders for the 'What is this s**t?' awards! 😂
Go woke, go broke is a factor, whether you like it or not. I know plenty who won't play it solely for those reasons (though it certainly has other, bigger problems).
I’m not a developer, but honestly the best games are usually ones where the team was actually passionate about what they were making and worked their hardest to make it the best they could. Just let creative people be creative! That’s where good games come from passion and vision, just like any other form of art or entertainment. If the creator can’t be excited about it then why should the player? I know it’s a business and at the end of the day profit has to be considered, but you can’t manufacture passion. At some point these publishers have to stop trying to chase trends and just let their developers work on what they want. You shouldn’t try and follow and trend instead your goal should be to make a new one. Honestly the goal of every video game development company and publisher should simply be this: make a game that we believe in that we believe people will enjoy playing because it’s fun. And that fun doesn’t have to appeal to a general audience. If you’re making a survival horror game then make what you believe fans of that genre would enjoy. Sorry I’m rambling. Anyways yeah end nerd rant.
I'm a 57 year old man and I don't need to see other males in their 50s in games to feel inclusive. Inclusive does nothing but make the preacher feel better by preaching.
The people making these games hate you regardless of what you do or don't need to see. Theyre classifying you because of your sex and skin color.
@@JayDamaso78lol
@josephmother2659 I don't know what a laugh here means. I'm guessing you don't offer much to conversations in real life, either.
The sad part is that Sony dropped TLOU multiplayer and Days Gone 2 which both would have been far better than this mess. It makes me question their decision making and management changes, especially since Sony is known for its quality exclusives.
Fully intentional so they can claim "economic situation" to remove people they cant fire under normal situation
I bet this video had more views than there were people that bought Concord.
This man wearing a Spiritbox shirt!?
A man of culture
Circle with me.
@@LegendaryDrops Rules of the Nine