Burna Boy: The 'I Told Them...' Interview | Apple Music

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  • Опубликовано: 13 июн 2024
  • A decade after his first release, Nigerian superstar Burna Boy is set to release his seventh album, ‘I Told Them...'.
    Burna Boy joins Zane Lowe at Rock And Soul NYC to buy some vinyl and reflect on his journey so far. Burna shares the importance of numerology on this album and the "12 jewels" to a happy life. Burna also shares his experiences collaborating with and being influenced by other artists like J. Cole, RZA, and other exciting artists. The two then head over to Edge at Hudson Yards to look over New York City and discuss where Burna Boy is now ahead of his new project's release.
    Listen to Burna Boy on Apple Music: apple.co/BurnaBoyYT
    00:00 - Burna Boy on Being Influenced by New York and The Rappers
    14:55 - Burna Boy on ‘I Told Them...'
    26:30 - Burna Boy on The 12 Jewels Philosopy
    34:53 - Burna Boy on Understanding Himself
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Комментарии • 691

  • @jacksonboakye1058
    @jacksonboakye1058 9 месяцев назад +84

    Zane Lowe, killed this interview, soo much knowledge, he knows how to lead the conversation, cuz Burna doesnt talk much...he did well to get us the conversation we needed

  • @Peace-fk5xe
    @Peace-fk5xe 9 месяцев назад +361

    For me burna boy is the best thing to ever happen to African music..he brought to true light to the scene.

    • @HenagaH
      @HenagaH 9 месяцев назад +12

      He should have started his own movement in Nigeria instead of selling out to the USA

    • @nkenowear9776
      @nkenowear9776 9 месяцев назад +21

      ​@@HenagaH music is universal. Burna already had a big audience in Africa before blowing last year in the states.

    • @HenagaH
      @HenagaH 9 месяцев назад +6

      @@nkenowear9776 exactly. Having a big fan base in Africa is more than enough. He shouldn’t get caught up in tryna fit it with American music. Some of our music industry is very …very… VERY corrupt

    • @nkenowear9776
      @nkenowear9776 9 месяцев назад +15

      @@HenagaH it's just a marketing move many before him tried to jump into the states market with no success. He's already there so why not capitalyze it? Real fans know his journey, the blood and tears to get this worldwide recognition and the dollars that will get along.

    • @temitayoakinfesola7741
      @temitayoakinfesola7741 9 месяцев назад +4

      ​@HenagaH who cares, that's your problem not his

  • @yungwise9ja
    @yungwise9ja 9 месяцев назад +138

    The way he expresses himself you'll know he's a deep thinker
    Very intelligent
    Infused all of it into his lyrics

  • @carolokoli7874
    @carolokoli7874 9 месяцев назад +174

    Awesome voice, speaking or singing. What a gift .All Glory be to God

    • @greatena
      @greatena 9 месяцев назад +4

      God, the greatest artist known to man and beyond. Over 9billion humans, yet no one is 100% the same as we are all unique in our ways. God is truly Great.

    • @bolwyman_Tv
      @bolwyman_Tv 9 месяцев назад

      😊😊😊😊 4:13 😊😊😊😊😊😊😊😊😊😊😊

    • @rosethatgrewfromconcrete1088
      @rosethatgrewfromconcrete1088 3 месяца назад

      @@greatenaamen

    • @rosethatgrewfromconcrete1088
      @rosethatgrewfromconcrete1088 3 месяца назад

      Amen

  • @francisolusola5033
    @francisolusola5033 9 месяцев назад +151

    I’ve never been disappointed as a fan. Burna always making me proud

  • @devabdultech
    @devabdultech 9 месяцев назад +64

    I hope people didn't just listen to this man speak just for listening sake, resonate with everything he said and incorporate it in your life and you're going to be wayy happier, more open, more spiritually inclined and you're just more aware of your surrounding and you just become YOU

  • @AllHailKingDin
    @AllHailKingDin 9 месяцев назад +114

    There is nothing as beautiful as seeing people create from a place of authenticity. And that is what Burna has always represented from the beginning. This may be his best body of work yet.

  • @thabosuswani3697
    @thabosuswani3697 9 месяцев назад +26

    The interviewer really did a great job, kudos to him🙌🏾🙌🏾..He really made Burna boy comfortable to the point he was able to speak more and open up than he usually does and you can tell his a Burna boy fan😅….I pray and hope Burna gets the credit he deserves from his people you can see from his eyes and body movements how to deep it is for him

    • @Keviekev115
      @Keviekev115 9 месяцев назад

      He’s one of the greatest. He knows how to get deep answers from his interviewees

  • @supbrice
    @supbrice 9 месяцев назад +34

    Burna Boy has never been out of the spotlight since he first emerged.
    His star has only risen since he first came into the public eye.
    He has been a shining star in the music industry ever since he first appeared.
    He has always been in the limelight, from his humble beginnings to his current status as a global superstar.
    He's the GOAT of his time, I am so proud on of him. Love from Minnesota❤

  • @BrightsunGG
    @BrightsunGG 9 месяцев назад +47

    "Music is a product of experience" Burna is one of the few living by that statement in Nigeria's music scene!

    • @Scorpion1968ife
      @Scorpion1968ife 9 месяцев назад

      What kind of experience does he have that other guys that live in Benin ,Enugu, Lagos ,kaduna don’t have?You guys are pushing him to his downfall.

    • @Urklestallion
      @Urklestallion 9 месяцев назад

      Sorry if im asking for u to dig but at what general timestamp did he say that? Would love to clip that part

    • @mistaneo
      @mistaneo 3 месяца назад

      He gets it!!!

    • @mistaneo
      @mistaneo 3 месяца назад

      @@Scorpion1968ifeit’s not false that some musicians make up the experience they sing to.

  • @BridgetNakuya
    @BridgetNakuya 9 месяцев назад +6

    "God does not make mistakes" wow what a spiritual being😍

  • @BeautyAndTheBeast0213
    @BeautyAndTheBeast0213 9 месяцев назад +21

    He's here to stay. AFRICA IS FINALLY HOME .. GET US AND UNITE TOGETHER 🙌 KING BURNA BOY

  • @rozelnetworth4
    @rozelnetworth4 9 месяцев назад +262

    Choosing Burna is the Easiest decision’s ever

    • @Peace-fk5xe
      @Peace-fk5xe 9 месяцев назад +8

      Best thing I heard today...

    • @ogcharlie1
      @ogcharlie1 9 месяцев назад +2

      Say less bro

    • @krazzy609
      @krazzy609 9 месяцев назад +1

      You right on Lagos, Burna🎉❤

    • @dfresh8156
      @dfresh8156 9 месяцев назад +7

      Yunno!!!
      I made the best decision ever
      Messi and Burna boy
      Evidence choke
      Greatness!!!

    • @soccervids6976
      @soccervids6976 9 месяцев назад

      I swear!

  • @akikiaovie
    @akikiaovie 9 месяцев назад +48

    Living Legend! Dont Complain Dont Explain Just Believe!

  • @championsplay5010
    @championsplay5010 9 месяцев назад +16

    THE BEST INTERVIEW YET ON APPLE TV.. OLUWA BURNA 🤟

  • @christianbello8349
    @christianbello8349 9 месяцев назад +39

    If I'm lying is definitely gonna be the best song on his album.🥺

  • @weyb4919
    @weyb4919 9 месяцев назад +16

    'Leaving an Impact For Eternity,L.I.F.E' Burna Boy. 📌📌

  • @nsuhoreidemmichael1211
    @nsuhoreidemmichael1211 9 месяцев назад +45

    Am proud of u Burna boy..ur trajectory is not surprising cos u believe in urself and ur potentials

  • @user-yk7hi9xb7n
    @user-yk7hi9xb7n 9 месяцев назад +12

    Give this man his flowers while he still here he a legend❤

  • @yubeg2330
    @yubeg2330 9 месяцев назад +11

    The great African giant, Burna boy, the🙏🙏❤️💚❤️🇩🇴🇩🇴 world loves you King beautiful.

  • @oluyomifadipe5634
    @oluyomifadipe5634 9 месяцев назад +39

    What he said about Fela was so real and profound.

  • @AJMusicUganda
    @AJMusicUganda 9 месяцев назад +23

    African music is safe in burna's hands.
    Full of wisdom

  • @naturalqueen5007
    @naturalqueen5007 9 месяцев назад +33

    He is always such a deep thinker and were happy apple asked questions whichcan give us an insight into how some songs were made and what he expects from his album or music.
    He said ntg wrong when it came to afrobeats been just vibes before him as music executives said the same thing when they were tryna commercialize afrobeats n african music. they couldnt as the music hardly held any substance.
    Hes going further and im sure there will be more gems from him in the near future❤

  • @tshegofatsotleane5527
    @tshegofatsotleane5527 9 месяцев назад +19

    I remember Burna being booed at SOBs many years ago in NY, dude now sells out the MSG🔥🔥🔥

  • @nedujames8697
    @nedujames8697 9 месяцев назад +21

    Burna is the greatest to ever come out from Nigeria ❤

  • @ampeterpius
    @ampeterpius 8 месяцев назад +6

    "God don't make mistakes"
    -Burna Boy

  • @oluwalomayowa1412
    @oluwalomayowa1412 9 месяцев назад +13

    Just listening to burna interview showed me that I’m active and strong again I will forever love burna

  • @Slime422
    @Slime422 9 месяцев назад +52

    There are lot of chances for me that I’m going to watch this interview again before the album drops. 9ja to the world 🌎 I’m proud of you ODG

    • @dennissokwane5936
      @dennissokwane5936 9 месяцев назад

      He is almost against 9ja the whole interview. Are you deaf?

    • @meso9851
      @meso9851 9 месяцев назад

      ​@@dennissokwane5936man needs love

  • @MissAimeeG11
    @MissAimeeG11 3 месяца назад +1

    I love this interview with Burna. He’s incredibly talented and so well spoken! I love how deep, humble and joyful he is. Beautiful voice and music 🔥❤️

  • @Oyaghap
    @Oyaghap 9 месяцев назад +33

    This man is full of greatness and wisdom

  • @celinecharles6570
    @celinecharles6570 9 месяцев назад +11

    Burna Boy is very educated the way he conducted his interview with this guy its beautiful congratulations in everything you do and still want to do God's love and blessings, happiness guidance is in place well done Burna.

  • @presleyokosun7452
    @presleyokosun7452 9 месяцев назад +10

    You mean a lot to a lot of us back home Burna 🎉🎉🎉❤❤

  • @osalumesematthew4989
    @osalumesematthew4989 2 месяца назад +1

    The best interview of all time. I just find my self coming back to watch all over again. It’s just like a movie ❤❤

  • @emmay2586
    @emmay2586 9 месяцев назад +12

    Music has no language if you like the rhythm it will move you. Burna boy live your dream 💙

  • @trappgod1665
    @trappgod1665 9 месяцев назад +13

    He speak fact straight up with no fear that’s what I like of him till date ❤️‍🔥

  • @donaldgayheart3739
    @donaldgayheart3739 9 месяцев назад +7

    People forget how intelligent burna boy is, he clearly communicates and it really reflects in him music

  • @juniorhyraka9092
    @juniorhyraka9092 9 месяцев назад +8

    I viewed, liked, subscribed and activated the notification bells sake of Burnaboy
    Respect the man bruh, he’s on another level, and I’m proud 🥲

  • @osalumesematthew4989
    @osalumesematthew4989 9 месяцев назад +5

    He’s a very spiritual person and so smart.

  • @damianeboh
    @damianeboh 9 месяцев назад +10

    This is the best interview I’ve ever watched. The best

  • @avuyilengqangweni1680
    @avuyilengqangweni1680 9 месяцев назад +17

    We're going far Burna! We're moving straight to the top!

  • @ojikutuifeoluwa6892
    @ojikutuifeoluwa6892 9 месяцев назад +17

    His understanding of music is second to none in AFRICA

    • @groot_man_
      @groot_man_ 9 месяцев назад +4

      He's a very good student of the game. That's the trick. Man has listened/listens to a lot of /vast range/genres of music

  • @PFG321
    @PFG321 7 месяцев назад +4

    Burna boy is real as real can get.

  • @jasminepower2692
    @jasminepower2692 9 месяцев назад +4

    Beautiful Interview! So many Gems 💎

  • @mymomentswithvee1658
    @mymomentswithvee1658 9 месяцев назад +13

    Loved every bit of this ❤

  • @africanbeauty7132
    @africanbeauty7132 9 месяцев назад +12

    I love this interview. You can tell right away that Burna Boy has Respect for the person interviewing him. When Burna talked about Fela, old school HipHop how his eyes were shining.💯🦁🌍👑🎶🎙Zane is one of the best in the Business, always do his Homework, he gives the Artist Space to talk and think, and he asks intelligently and smart.

  • @outtararafik5189
    @outtararafik5189 9 месяцев назад +21

    Moved from African artist to international artist. No play zone!

  • @ousmanecamara3596
    @ousmanecamara3596 9 месяцев назад +1

    Iam grateful great interview. Thank you

  • @attacktheculture_
    @attacktheculture_ 9 месяцев назад +18

    Always excellent interviews - had to show big love in the Attack The Culture 'Videos' section - keep it going!

  • @patrickdanteoke
    @patrickdanteoke 9 месяцев назад +10

    This interview was refreshing. big ups to Zane for gifting Burna the Curtis Mayfield live album; 'The Makings Of You' is a song of the ages.

  • @user-xk6bb4is7n
    @user-xk6bb4is7n 9 месяцев назад +15

    I never doubted you..right from your first collaboration with sauti sol,I predicted you'll win a Grammy.

  • @JayBlastGaming
    @JayBlastGaming 8 месяцев назад +7

    25:08 Big 7 is a powerful and incredible song. I remember the first time I listened to it and I had it on repeat for like 10 different plays lol. It definitely boosted my mood on a personal level. I appreciate Burna Boy for creating this song because I could tell how much this song meant to him.

  • @judeandeh
    @judeandeh 9 месяцев назад +2

    Love you man can't wait for tomorrow, brilliant interviewer. Looking forward to "If I'm lying"❤

  • @jcoolvibes
    @jcoolvibes 9 месяцев назад +11

    I am enjoying every bit of this interview😊

  • @whoisdeecy
    @whoisdeecy 9 месяцев назад +5

    “I change what I have the power to change and leave the rest”

  • @thecampusgiant
    @thecampusgiant 9 месяцев назад +68

    Best interview I've seen this year. So surreal and inspiring ❤

    • @YFilla
      @YFilla 9 месяцев назад

      Fr 💯

  • @CannyManAdidaka211
    @CannyManAdidaka211 9 месяцев назад +20

    Burna Boy is a blessing to me and the whole world at large
    I celebrate you my artiste 🥂

  • @MsPaolina1
    @MsPaolina1 9 месяцев назад +13

    What a legend ❤

  • @Slimbillz
    @Slimbillz 9 месяцев назад +2

    Almost loved listening to him talk than actually singing… Bro your mindset is on another level 🖤❤️

  • @damianeboh
    @damianeboh 9 месяцев назад +26

    Burna Boy is truly 1-of-1

  • @regentwale2222
    @regentwale2222 9 месяцев назад +2

    Keep Going king. We love your view of everything. It’s Burna Boy for life

  • @jennifernawa456
    @jennifernawa456 9 месяцев назад +11

    What a Powerful being i salute u sir 🎉

  • @fattobrah
    @fattobrah 9 месяцев назад +17

    Burna Boy did manifest his destiny. Burna wanted his name in BOLDER letters at Coachella a year or 2 before the Pandemic. Look it up. Because he believed they were underrating him simply because he was an artiste outta African. Well he "...Told Them

  • @bridgetntombela987
    @bridgetntombela987 9 месяцев назад +7

    What a wholesome human being!🙌🏾

  • @destygh8683
    @destygh8683 9 месяцев назад +9

    The voice along❤❤❤❤

  • @obodaimingle4239
    @obodaimingle4239 9 месяцев назад +7

    So much inspiration ❤

  • @vickysplend
    @vickysplend 9 месяцев назад +7

    Burna boy to the world
    My love for him is so strong 😘
    Keep shining to the top

  • @agwanilivingstone1418
    @agwanilivingstone1418 9 месяцев назад +1

    I feel good
    I cried listening to one of Burnas album, i felt it in my spirit

  • @sharongold6305
    @sharongold6305 9 месяцев назад +8

    Amazing interview 👏

  • @dionjaba4975
    @dionjaba4975 7 месяцев назад +3

    Burna boy got so much energy..he should start selling an energy drink called burna

  • @blackcliff3286
    @blackcliff3286 9 месяцев назад +4

    Legend and still popping

  • @omegamasula4733
    @omegamasula4733 9 месяцев назад +7

    It means a lot to say congratulations to someone ....but oluwa burna 🔥 congratulations gee 👏 🙌 this is the realest 🙌 👏 interview Ave ever heard only the best Big 7🙌🙌educate !!elevate and achieve 🙌🙌🙌👏🔥

  • @leslinepittman
    @leslinepittman 9 месяцев назад +9

    Such a great interview.

  • @valentinapeter-nkwo7080
    @valentinapeter-nkwo7080 8 месяцев назад

    I feel like giving him a warm motherly hug😊❤

  • @user-dv7ft2dr5x
    @user-dv7ft2dr5x 9 месяцев назад +13

    If you aspire to be great … think of Burna Boy🎉

  • @thecampusgiant
    @thecampusgiant 9 месяцев назад +25

    Burna Boy 🔥
    A man we're greatly inspired by. Much love and respect for the living legend. ❤

  • @warrenleon0
    @warrenleon0 9 месяцев назад +5

    Amazing Interview!!

  • @thembiduma7319
    @thembiduma7319 9 месяцев назад +2

    I'm so emotional, I'm such a proud stan right now😭😭😭

  • @sandycroft9520
    @sandycroft9520 9 месяцев назад +7

    So glad I'm a fan. Always making outsiders proud. So real and mincing words when doing interviews.🔥🔥🐐🐐❤️

  • @taozeh
    @taozeh 5 месяцев назад

    Amazing interview! Great chemistry!

  • @1kingrudie
    @1kingrudie 9 месяцев назад +4

    Burna week is off to a great start💪🏾🇯🇲🌍💪🏾

  • @wesleyteodoro2551
    @wesleyteodoro2551 8 месяцев назад

    I loved this interview!

  • @anablanco-smith4399
    @anablanco-smith4399 3 месяца назад

    Absolutely love this album and he definitely gave us his soul and essence in this album. Real music, and this is the beginning of a new level for him. Stay True + Shine bright Burna!

  • @jamesdeji5734
    @jamesdeji5734 9 месяцев назад +1

    I can’t wait till Friday!!

  • @latreasemurray8125
    @latreasemurray8125 9 месяцев назад +1

    This man. I love 😍 him sooooooo much!!!! Very handsome and I love his energy and that smile!!!

  • @sassyx2048
    @sassyx2048 9 месяцев назад +6

    I have to firstly acknowledge Burna for not wearing dark Shades. For me it made a huge diffrennce in this interview you got to see his emotions his resonses and how he comminunicates. Long may this continue.
    2. I love how ZL asks Burna those pertinent ?'s he actually done his homework and is a fan which showed in his interactions and how he communicated with BURNA it was an easy flowing unpretentious interview that very few interviewers possess such skills.
    3. I have to agree with Burna when he talked very briefly about the Lyrical content of Afrobeats. Its true thhe Majority lack any lyrucal content just talking about same ol, how to chase woman, how to get that woman and just fluffy stuff. Ive felt this way for sometime and it irkes me. So hes speaking the truth I see nothing wrong with that. I think we confuse Bangers with great lyrical content but when you unpick the actual lyrics its just nothing substantial. Where i disagree with Burna slightly on this. I do feel a lot of these artists have stories to tell and do have life experiences . Lets take Nigeria for example. Your seriously telling me there are no Real stories to tell? How that country is being Run. Majority of the people are sruggling/hussling. Or just there own experiences . So rather than getting upset with him why not Demand more substance from our Afrobeats Artists. Cos i tell if they continue the way the are going they will just peak and decline when everything sounds monotonous and the beats sound the same.
    4. I like How Burna is able to make the connection with Fela. I often wander the type of collab they would have produced had Fela been alive can you even compute that. Fela was on a diffrent level his legacy and Lyrics are still relevant today and beyond so props to Burna for that.
    I will take my time and listen to this album and what he will do next. I will like to see Burna collab with more Female artists but im sure that will come with time. I learnt more about Burna in this interview than any other interview ive seen him in.
    I had to 😅when he said he had no clue who Curtis Mayfield was But now he will be exposed to other authentic types of music that have stood the test of time. And just maybe we may see some of this in his Afrofusion music who knows anything is poss with Burna. His music has no bounds i get that now didnt befiore now i do.

  • @ChantmanTV
    @ChantmanTV 9 месяцев назад +6

    can't wait to hear the album 💥💥💥

  • @timothykazinduka1235
    @timothykazinduka1235 9 месяцев назад +8

    This guy can really interview.

  • @dynamic9016
    @dynamic9016 9 месяцев назад

    Thanks much for this video.

  • @AndyMartMusic
    @AndyMartMusic 9 месяцев назад +5

    His voice is incredibile 🙏🏽

  • @user-nx4vc6ef5x
    @user-nx4vc6ef5x 3 месяца назад

    Great interview!

  • @YoungStar-vs1cm
    @YoungStar-vs1cm 9 месяцев назад +4

    This is so inspiring❤❤🎉🎉

  • @liljeffie439
    @liljeffie439 9 месяцев назад +8

    It's safe to say this man is a Legend of the game

  • @trinitricia6310
    @trinitricia6310 9 месяцев назад +12

    Burna is a great man! Protect him at all cost❤

    • @meso9851
      @meso9851 9 месяцев назад +1

      Amen

  • @Marciarosepetals
    @Marciarosepetals 9 месяцев назад +1

    So true we’re all connected 😊😊

  • @mediangesaka3563
    @mediangesaka3563 9 месяцев назад +3

    protect this man at all cost. ODG❤️🙌🏾

  • @diagorasofmel0s
    @diagorasofmel0s 9 месяцев назад +4

    burna is great, he needs to keep speaking for the culture, love from pakistan.

  • @melrama6759
    @melrama6759 7 месяцев назад

    He spoke real truth at 17:45 onward on the topic of his relationship with his culture's music and his music in relation to his individual identity. Thank you for speaking this, ODG. Real. SO real.

  • @kojokoranteng4293
    @kojokoranteng4293 9 месяцев назад +1

    We are grateful 😇 Burna 🦍💗

  • @Extravaganza333
    @Extravaganza333 9 месяцев назад +23

    I’m so so glad he said that Afrobeats is about nothing and has no substance because they all talk about women and shy away from real problems now, just to blow. Wiz kid best song is Ojuelegba because you could feel his heart through the lyrics. These young African artists better start looking up to Asake and Burna Boy because they are the best. Go and argue with your village people if you think otherwise.

    • @shanonbryan
      @shanonbryan 9 месяцев назад +1

      Lol😅 you finish talk bro

    • @KingVerz16
      @KingVerz16 9 месяцев назад +1

      I agree! I think Rema is super talented as well and has the potential to talk about things that are more deep as well as Buju BNXN…. Davido and Adekunle Gold have some deep songs. We can’t forget Simi’s “Woman” and Teni’s “Hustle”

  • @Daisymaryia_official
    @Daisymaryia_official 6 месяцев назад +2

    He is so intelligent...his mind and his views on art and music just speaks wisdom...the way he believed in himself aaahhh Jesus said we finna move Mount with this faith,,and we sure will