The Billionaire Behind LA's Most Iconic Shopping Destination | Forbes

Поделиться
HTML-код
  • Опубликовано: 29 июн 2024
  • Rick Caruso won't tell you that traditional retail is dying because he doesn't believe it. The creator of The Grove, LA's famous shopping and dining destination, discussed the state of retail in America and why he is one of few developers still betting big on the malls of the future.
    Forbes Portraits is a weekly series that profiles the billionaires, leaders and innovators using entrepreneurial capitalism to change the world.
    Subscribe to FORBES: ruclips.net/user/Forbes?s...
    Stay Connected
    Forbes newsletters: newsletters.editorial.forbes.com
    Forbes Video on Twitter: / forbes
    Forbes Video on Instagram: / forbes
    More From Forbes: forbes.com
    Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Комментарии • 174

  • @winandgrow8792
    @winandgrow8792 5 лет назад +588

    I've never seen a more billionaire looking billionaire

    • @DrAdnan
      @DrAdnan 5 лет назад +8

      Win And Grow he fits the role well

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 лет назад +51

      True. But you can tell the by the way he talks about his field and describes it, personifies real-estate that he actually does enjoy his craft. Very much like an artist.

    • @winandgrow8792
      @winandgrow8792 5 лет назад +7

      agree

    • @Law19157
      @Law19157 5 лет назад +1

      lol

    • @0113Naruto
      @0113Naruto 5 лет назад +1

      @sbtopjosh the ones we usually see are the ones that made it through software or techonolgy. So most of the time they are humble

  • @Camxlare
    @Camxlare 5 лет назад +170

    Forbes stepped up with the production, my mans had a lil swag to him

  • @tomthetoaster8004
    @tomthetoaster8004 5 лет назад +167

    pfftt this guy just walks around like he owns the place...

    • @arvindagarwal9881
      @arvindagarwal9881 3 года назад +3

      Papa Musk,he actually owns it!

    • @tomthetoaster8004
      @tomthetoaster8004 3 года назад +9

      @@arvindagarwal9881 r/whoosh

    • @edwingomez9308
      @edwingomez9308 3 года назад +2

      ...😆😆

    • @foodscrazy9229
      @foodscrazy9229 2 года назад

      Just watch cnbn make it ,the men who make this video persuade this guy to do so, that's how these types of phenomenon works

  • @VidaCreative
    @VidaCreative 5 лет назад +72

    "We're in the business of Hospitality... you have to be meaningful to somebody" - Rick Caruso

    • @ilovephotography1254
      @ilovephotography1254 Год назад +2

      "We're in the business of Hospitality...you have to meaningful to somebody" - Rick Caruso
      ...For the common folks, No, not at all! Caruso's Pacific Palisades development is an exclusive mall that has shops and residential living that caters exclusively to the $uper Rich.
      Yes Caruso's development can be meaningful, but in a very Negative Way. Adjacent landlords have been motivated into raising the rents, killing off the smaller business in town. Before Palisades use to be a Mayberry like town, now it's more like a slice of Beverly Hills. Other consequences are parking issues in residential neighborhoods are now common and a heavy increase of traffic for a small town.

  • @Grozdor
    @Grozdor 5 лет назад +113

    What a classy gentleman.

  • @muchlovematt7744
    @muchlovematt7744 5 лет назад +25

    Funny seeing this because he's right. I always go to the grove just to hang out and enjoy the atmosphere.

    • @NoName-ss8pm
      @NoName-ss8pm 4 года назад +1

      That's exactly what's it's called having the "Entrepreneurial Vision".

  • @jamalmog1367
    @jamalmog1367 5 лет назад +69

    This guy knows his stuff

  • @abhinavkolli8720
    @abhinavkolli8720 5 лет назад +171

    1:06 that girl petting the dog tho

    • @davidmitchell5638
      @davidmitchell5638 5 лет назад +8

      Yeah so cute! I had to rewind.

    • @mcgil8891
      @mcgil8891 5 лет назад +2

      Abhinav Kolli ikr

    • @leepakim
      @leepakim 5 лет назад +6

      yeah that was cute and the dog didnt mind

    • @salimalesperance4620
      @salimalesperance4620 5 лет назад +1

      Was not expecting that

    • @greyjohnson4578
      @greyjohnson4578 5 лет назад

      I know she is young and at that age it is hard to keep a child from petting a random dog before asking but I wonder if her parent/s ever spoke to her about not doing that.

  • @patandbrandi
    @patandbrandi 5 лет назад +25

    Open air properties are usually in places that have decent weather year round and thus are more affluent / touristy. Like the grove

  • @sadtoy1193
    @sadtoy1193 5 лет назад +15

    The background music makes the interview more interesting, in my opinion.

  • @ajjoshi
    @ajjoshi 3 года назад +5

    The Grove is one of my favourite places in LA... I used to walk there often to pick up my morning juice etc

  • @Mondayzz
    @Mondayzz Год назад +4

    He gets my vote.

  • @camilogomezkeep2324
    @camilogomezkeep2324 5 лет назад +15

    totally agree on indoor malls, they are depressing.

    • @savedfaves
      @savedfaves 2 года назад

      I don't know why I found that funny 😂

  • @wmurray003
    @wmurray003 5 лет назад +10

    He understands real estate development.

  • @lessons2ball
    @lessons2ball 5 лет назад +25

    Creating a beautiful, fun experience. TRUTH

  • @michaelangileo2760
    @michaelangileo2760 3 года назад +2

    God bless you, Rick !!!
    Best wishes always.
    MA

  • @MaxineAGGuess
    @MaxineAGGuess 5 лет назад +7

    Informative. Thank you. Great video!

  • @pamelakilgore4459
    @pamelakilgore4459 5 лет назад +33

    You speak well Mr Caruso

    • @savedfaves
      @savedfaves 2 года назад

      Doesn't he sound like actor and narrator Peter Coyote?

  • @tonynyc7709
    @tonynyc7709 5 лет назад +8

    Impressive knowledge, great accomplishments, God bless always.

  • @fahad-m62
    @fahad-m62 5 лет назад +1

    Very well said.

  • @uminhtetoo
    @uminhtetoo 5 лет назад +1

    Congratulations!🎈🎉🍾🎊 Your POV is right at some extent.

  • @kml.
    @kml. 5 лет назад +1

    Awesome.

  • @chris_panda
    @chris_panda Год назад +1

    I really love going to The Grove! ❤

  • @convenience9078
    @convenience9078 5 лет назад

    Wow!

  • @goat7844
    @goat7844 5 лет назад +3

    Indoors malls are good. Depending on where you live. Everybody don’t live in Southern California. Think about places where’s cold,hot, or rain a lot.

  • @eyblender5896
    @eyblender5896 4 года назад

    Respect!!!

  • @harold7903
    @harold7903 5 лет назад

    You know what....I go to LA for winter holiday every year from jakarta Indonesia just want to to go to the Grove...LOVE IT..

  • @michaels4895
    @michaels4895 2 года назад +1

    legend!

  • @DeepakSharma-xx8hu
    @DeepakSharma-xx8hu 5 лет назад +2

    Living the Dream

  • @bryans1000
    @bryans1000 5 лет назад +2

    Like a Boss!

  • @tiktokdj606
    @tiktokdj606 Год назад +1

    Such a great guy!

  • @britb90
    @britb90 5 лет назад +15

    that dog probably eats caviar lol

  • @chavanne3
    @chavanne3 5 лет назад +54

    Sears could learn from this guy

  • @kaluledaniel7373
    @kaluledaniel7373 5 лет назад +5

    1:08 the small things that show humanity always exists

  • @MickyAvStickyHands
    @MickyAvStickyHands 5 лет назад

    That Halo Top stand at the end is a great idea. Low guilt snacks at the mall will crush it. That should be a concept that many can run with.

  • @fzs164
    @fzs164 5 лет назад +7

    Caruso brilliant guy!

  • @stoopidvideo
    @stoopidvideo 5 лет назад +1

    He's absolutely right

  • @someguy604
    @someguy604 5 лет назад +68

    He probably has his own dog walking business too.

  • @avayu2289
    @avayu2289 5 лет назад +2

    Rick Caruso is cool!

  • @salvationwothin
    @salvationwothin 5 лет назад +1

    My G.

  • @mc8885
    @mc8885 5 лет назад +1

    BOSS!

  • @ryancriss3486
    @ryancriss3486 5 лет назад +1

    Very smart man

  • @davidchacon139
    @davidchacon139 5 лет назад +3

    what a boss

  • @smokesters318
    @smokesters318 5 лет назад +1

    Just saw him at the grove 😅

  • @patkeeler6645
    @patkeeler6645 5 лет назад

    nice man. I prefer to go to the store to shop in person. although some tell me of good prices on line. I prefer to go out.

  • @Craptalker
    @Craptalker 4 года назад +1

    I hang out at the grove

  • @NewOrbit180
    @NewOrbit180 5 лет назад

    Acho que me deixaram em paz

  • @eleffeemeilio7082
    @eleffeemeilio7082 5 лет назад

    Word

  • @dafamilyarthouse-films
    @dafamilyarthouse-films 5 лет назад +1

    This, and the Americana in Glendale look the same.

  • @johancesar1963
    @johancesar1963 5 лет назад +6

    Goals 00:07

    • @merf64
      @merf64 5 лет назад +1

      Your goal is to drink out of a water bottle?

  • @lorenzmuller3542
    @lorenzmuller3542 2 года назад +1

    I just disagree with one statement: It doesn't have to be outdoor.

  • @steven-vj6lc
    @steven-vj6lc Год назад +1

    top g

  • @Law19157
    @Law19157 5 лет назад +3

    It's about the shopping experience. The malls I visited in Australia were really nice & in the East Bay Northern California the Great Mall in Milpitas is one of the nicer ones I've been to, there's one other one in San Jose but I forget the name. The San Francisco Premium Outlet in Livermore Ca is super nice I like that one a lot. Southland Mall in Hayward Ca sucks, it's really dated they need to put a glass roof and some trees, plants & waterfalls in there to make it inviting. I prefer to go to a shop and pick up an item I want because I don't like waiting 2 or more days for an order I placed online but sometimes when the store is really ugly and ghetto and nicer places are too far I just buy on Amazon.

    • @lauralarrabee7870
      @lauralarrabee7870 Год назад +1

      Santana Row was featured in the movie “in love with a church girl.” I used to live Walnut Creek and they did have a fabulous outdoor mall. Rick has a great eye for imagining and delivering these outdoor spaces.

  • @SolutionsSolved
    @SolutionsSolved 5 лет назад +2

    Open air property won't work in Minnesota have fun with that idea anywhere cold

  • @wmurray003
    @wmurray003 5 лет назад +1

    "Check my swagger out ::PutsShadesOn:;" -Caruso

  • @leepakim
    @leepakim 5 лет назад +1

    if it rains I like to go to an indoor mall and shop there.

    • @tw3638
      @tw3638 5 лет назад +3

      But it's in California

  • @woodolphlorfils4299
    @woodolphlorfils4299 5 лет назад

    👏🏾👏🏾

  • @AlejandroHernandez-ls7io
    @AlejandroHernandez-ls7io 5 лет назад +1

    did anybody see tsm daquan in the vid? go to 1:44 to check it out

  • @patandbrandi
    @patandbrandi 5 лет назад

    ...if it's so good why dont people have shopping bags... I think I counted 2 people. Now restaurants that's really what's driving traffic. No hard feeling the man is a icon.

  • @papagen00
    @papagen00 Год назад

    Personally I prefer indoor malls especially with the worsening climate change I like walk the mall in the summer in air-conditioned comfort.

  • @CherryBlossomskt
    @CherryBlossomskt 5 лет назад +3

    Indoor malls protects you from the elements. It can be too hot or too cold. You just can't escape that from and outdoor mall unless you plan on staying in one store for hours. I don't want my makeup running in the Heat or having to wear a thick jacket. Other than that even make some great points, great video!

  • @gregpitts5157
    @gregpitts5157 5 лет назад

    Maybe, I should lease a spot for my business.

  • @foodscrazy9229
    @foodscrazy9229 2 года назад

    Indeed online shopping malls will fail because ordinary people mostly walk and enjoy time when they are shopping offline if these places don't exist most of them were depressed or obese

  • @Steven-bh3jl
    @Steven-bh3jl 5 лет назад +1

    'always loved real estate, loved it since I was a kid, its in my blood' how much more cliche can you get

  • @Saeglopur89
    @Saeglopur89 5 лет назад +2

    This idea is just what streets in European cities are for :) Sure, these around old marketsquares etc.

    • @2011blueman
      @2011blueman 5 лет назад +1

      Works great in temperate climates, which are few and far between in the US.

    • @ahrlj24
      @ahrlj24 5 лет назад

      west europe mostly have oceanic climate which is found in oregon and washington but southern europe has mediterranean climate which is found in california

  • @JB-so5gr
    @JB-so5gr 5 лет назад +44

    I'd say Rodeo is much more iconic, no?...

    • @SoulEternalPeaceWarrior77
      @SoulEternalPeaceWarrior77 5 лет назад +8

      Very true I agree, but I like The Grove a lot better. Way more inviting & friendly than Rodeo.

    • @realinvestordata1580
      @realinvestordata1580 5 лет назад +4

      More people would rather be at The Grove or The Americana than Rodeo Drive...

    • @JB-so5gr
      @JB-so5gr 5 лет назад +2

      I agree with both of you. I was just pointing out that Rodeo is much more "Iconic" I've always loved Rodeo, I still walk down it in awe (comes from dreaming of shopping there when I was a child) I wish they would pedestrianize the whole street though, stopping the man-children from revving their rented Lamborghini's. I also think Palisades village will be the nicest of all (Haven't got the chance to visit yet, have only seen pictures/videos)

    • @MilesCraftFTW
      @MilesCraftFTW 5 лет назад +2

      Rodeo is a street. The Grove is a mall.

    • @JB-so5gr
      @JB-so5gr 5 лет назад +1

      @@MilesCraftFTW - The title says "Shopping destination" Out of the two, Rodeo is much more "Iconic" Ask a group of people from another country what The Grove is and most, if not all won't have a clue what you're talking about. Ask the same group of people what Rodeo Drive is and most, if not all will know exactly what it is.

  • @Shave-ice
    @Shave-ice 5 лет назад +1

    idk why but I can tell he has the look of "he's got money" idk if its something with skin eyes and overall face. it doesn't look stressed or depressed and not too much tension. I guess have a lot of money is stress-free. or maybe they put makeup on him as newscast do lol.

  • @dfair
    @dfair 2 года назад +3

    LA's Next Mayor?

  • @KaziDepartment
    @KaziDepartment 4 года назад

    0:57

  • @yeon723
    @yeon723 5 лет назад +1

    Whoa, billionaires walk the street?

  • @anotherbyteinc
    @anotherbyteinc 5 лет назад

    but wait, this isnt rodeo drive

  • @Shibilin
    @Shibilin 5 лет назад +1

    The real bozz looks

  • @J_T_B
    @J_T_B 5 лет назад

    so how much bribing was involved to get this place done?

  • @amadeogamboa7457
    @amadeogamboa7457 Год назад

    Is that really LA's most iconic shopping destination?

  • @thesrtsuperb8e627
    @thesrtsuperb8e627 5 лет назад +3

    Been to the Grove myself a couple years back, pretty overrated if you ask me, not much difference between the grove and any other high end semi-outdoor shopping mall but kudos to this dude for making bank off it

  • @TheBossEntrepreneur
    @TheBossEntrepreneur 3 года назад

    How is your good retail business now performing against online ?

  • @papagen00
    @papagen00 Год назад

    But can Caruso sing opera?

  • @amanapart.
    @amanapart. 5 лет назад +7

    That Italian accent and the suit makes him look like he is running a mob.

    • @NoName-ss8pm
      @NoName-ss8pm 4 года назад +2

      That's how you are supposed look when you're running this kind of business.

  • @DrAdnan
    @DrAdnan 5 лет назад +7

    How do I become a billionaire?

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 лет назад +13

      become a millionaire ...? Then double up a few times?

    • @Posimistic
      @Posimistic 5 лет назад +11

      @@DrAdnan solve a million peoples problem or solve a million dollar problem

    • @DrAdnan
      @DrAdnan 5 лет назад +1

      Elvis Del Rio I feel like I’d need capital for that

    • @DrAdnan
      @DrAdnan 5 лет назад +1

      john abraham good point

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 лет назад +2

      hmmm think again ... don't get me wrong "maybe" you should get off RUclips ... but RUclips has made many millionaires, if not by ad-sense, but mere traffic given to other outlets. You are right... for us to become like the man in this segment we are likely to need large amounts of capital. But in a sense .. that's the beautiful thing about our time ...

  • @adiabi8972
    @adiabi8972 5 лет назад +1

    Meanwhile I'm here bragging about being 5th 😂😂

  • @CHMichael
    @CHMichael 3 года назад +1

    Slow motion? Meaningful retail? I dont like him.

    • @savedfaves
      @savedfaves 2 года назад +1

      A better local economy creates jobs and brings down crime. In that sense retail can have meaning.

  • @BrianOTurner
    @BrianOTurner 3 года назад

    This is Jamaican economy 🙁

  • @elhebreo4975
    @elhebreo4975 3 года назад +2

    He has the aura of a mafia boss 😂

    • @savedfaves
      @savedfaves 2 года назад

      I know nothing of him but kissing a dog on the head is fine by me.

  • @LuisMendoza-pp9qi
    @LuisMendoza-pp9qi 2 года назад

    He's got almost a dozen comercial properties that failed, I think he got lucky with this Grove property...and yet he thinks he cured cancer...

  • @hungvu2774
    @hungvu2774 5 лет назад +1

    cOol

  • @tunjia.3795
    @tunjia.3795 5 лет назад

    Lady on the right in blue denim at 00:36 👌🏽

  • @savageo1343
    @savageo1343 3 года назад

    Must be nice winning the lottery of Life and Consciousness.
    I'm not against Billionaires. I support their consciousness and their lives but just quit shitting on us Working Folks.
    Treat us good and we'll make you richer/wealthier.

  • @nocontext5333
    @nocontext5333 5 лет назад +1

    everyone in la hates this place. its like walking on a studio back lot, everything seems like a facade. farmers market next door is the true LA. this is just a fluff piece for the developers d

  • @Blackowl44
    @Blackowl44 5 лет назад

    Notice how nobody really has shopping bags because everything so dam expensive

  • @4Realkevv
    @4Realkevv 3 года назад

    We did our job for you go spend $

  • @zach6639
    @zach6639 5 лет назад

    Owns property in LA? Automatically a billionaire

  • @DorianQose
    @DorianQose 5 лет назад

    2nd here :)

  • @GeneDexterExperience
    @GeneDexterExperience 5 лет назад +1

    It’s a nice place for sure but to become “part of community” - a lot of it had to be torn out.

    • @mcgil8891
      @mcgil8891 5 лет назад +1

      Gene Dexter well said

  • @classicmonty5728
    @classicmonty5728 3 года назад +3

    COVID-19 entered the chat

  • @tyronewilliams96
    @tyronewilliams96 5 лет назад +2

    Gets a little silly with the slow-motion pictures of grandpa walking around wid his dog.

    • @fridaynightlights2971
      @fridaynightlights2971 5 лет назад +3

      You're the only one in the comments who thinks that lol. The general opinion is this guy looks like a BOSS.

    • @tyronewilliams96
      @tyronewilliams96 5 лет назад

      Friday Night Lights Spoken like a true BETA, lol.

  • @5150Rockstar
    @5150Rockstar 4 года назад

    Goomba

  • @onemoretime107
    @onemoretime107 5 лет назад

    Is he wearing makeup

  • @TabsT-vy5jy
    @TabsT-vy5jy 5 лет назад

    Mafia billionaire

  • @sebastianmolina344
    @sebastianmolina344 5 лет назад +2

    I’m actually his son and my billionaire dad beats me 🤕 other than that my dog 🐕 is cool 😎

    • @gundum1o1
      @gundum1o1 5 лет назад +1

      r/whooooooshh!???

    • @raneatharva3016
      @raneatharva3016 3 года назад +1

      Stop spreading Rumours ! His name is Caruso and your name is Molina 😂

  • @SummerWinter766
    @SummerWinter766 5 лет назад +1

    who cares