Many companies make the mistake of responding to the competition.... Instead of merely looking at the environment and thinking out of the box independently... If you respond to competition you are mentally creating the competition as the leader
Interesting perspective. I learned in combat operations I need to spend about 80% of my time focused on our plan and coordinating with other friendly units. We learned to spend only a bout 20% of our time planning for what the enemy might do, since we couldn't fully know this.
23 years in usaf another 20 as a contractor. Perhaps the biggest takeaway for me was that the Military and Government do not take corrective action until somebody dies or there is huge loss of resources.
"Small decisions" ... nice, an eloquent synopsis of basic business continuity planning but one that needs repeating again and again ... Plan B is good, the difficult thing I find is getting people to realise that it's now time to move to Plan B, or even skip Plan B and C and go straight to Plan F
I think Goggins means "what if I fail" plan B, while Jocko means "in likely particular scenario" plan B. Those are different things, just they use the same words
My state had the strictest lockdowns and some people had a lot to lose. One example: If you didn't have a home gym in my state, and you had an advanced training regimen, you were out of luck no matter what. They shut down all gyms - including the ones in condos - and all doctor's offices, but left often the liquor stores for the addicts. Imagine that...The 'health' facilities for healthy people were shut down for almost two years (approximately) while they "rewarded" the addicts with liquor stoes 24/7. In addition, people with severe autoimmune conditions had to be looked after even further - placed as the priority. That meant gym openings were pushed back even further, for some. Including private home gym training.
This is the thing... One cannot anticipate everything that's going to happen in the future... Therefore, grasping tightly to some predefined plan is not wise... It is not survival of the fittest... The fittest is actually the most adaptable to change.... So your best strategy is to make your best plan A gathering as much evidence as you possibly can.... As much data as you possibly can about your competition and about your target audience.. anticipate possible snafus and bottlenecks.... But do not imagine those bridges in shambles when you get there.... Again a mental game.... Imagine that you will have everything you need to know to get over it when any obstacle comes up... And you must be able to switch directions in the moment... You can't be afraid... If you have all the information in your head... Then you can formulate what to do next if the environment changes... You can't possibly have everything written in stone beforehand... Get over the fear of the unknown... Free your mind... Expand your options... Go BEYOND what anyone else is doing. COVID was a huge opportunity... It's all a matter of perspective.. It always is
LOL. The backup plan for UFO's is real. I used to negotiate technology contracts for a law firm and we used to joke that the lawyers used to contract for plans if the data center got hit by a meteor. Super frustrating when people don't put real world risk into context and plan for every little minutiae.
Doing face to face meetings wasn't a strategy. It was a tactic. The strategy was to reinforce the product value. Still too high-tell. Strategy might have been better to get out and do a customer follow up and solicit customer feedback. Confirm that your product strength hasn't changed. Solicit ideas for improvements or new add-ons the customers would be looking for. Get them bought in on long term vision. New product on the block, assuming Intel is correct, his the market already behind.
Patience … let the overly foolish and ignorantly ambitious find the first land mines - watch-wait-and plan based on the new facts - no plan survives first contact with the enemy- you can’t plan for everything- but your core- training, personnel, resources, needs to be solid
Honest, realistic assessment is key. You can't be a false cheerleader. But if you become too much of a "negative thinker" you may not put in the effort to persevere through challengs.
I have not heard any talk about how in-depth you studied your competition and their strategy... How deeply you researched the competition and their DESIRES.. What is important to them? What influences them? What do you know about their personal lives? Is it the competition that you are trying to convince? Or is it the customers whose market share you are trying to capture? It's not clear... Whether you are negotiating with another company or if just trying to beat their marketing strategy... And you should never be a FOLLOWER.. I hear you talk about RESPONDING.
@@JORMUNGANDReyeS A leader should be supporting their boss, their own senior leaders. A leader must also be willing to let someone else with a good idea take the lead. We wrote a whole chapter in our book, The Dichotomy of Leadership, about this: Leader and a Follower.
@@leifbabin1512 That's when the leader has a boss... Yes.... They should be working as ONE mind. And Yes, a leader knows he does not do things alone. It is UNITY of the team that makes them strong. And a leader knows that the next brilliant idea can come from anywhere... A leader is looking everywhere, especially to those he leads. And I am not quoting anybody else... This is from my own knowledge.
1 minute into the tape... First mistake... Your manager has already put all of you in the position of weakness in all of your minds... Already fearing that the competition has better strategy than you... Listening on...
The problem is not that you didn't have a plan B... The problem is that your plan A was not planned well enough.... One should never need a plan B and should never ever ever ever count on it... You ARE CREATING THE POSSIBLE FUTURE that plan A will not work if you ARE DEPENDING on a Plan B.... You must understand the power of your EXPECTATION inside your mind.... You get what you expect.
@@BerlinKlub-SAV187 All a plan B actually is... Is anticipating all the possible futures... And you can only anticipate so many... Like Jocko says... Anticipate The likely futures and be prepared for that... But you're A game.. is your A game... Those are just adjustments on the fly... Survival of the fittest.... Confidence in the moment when you are challenged. It's a recalibration as you go.
Outside forces may have an influence on your plan A, therefor you may need another plan. This more the norm than the exception. Simple exercise, play a game of chess against someone as good or better than you, you may find your opponent does not always move where you expect.
@@fjohnson9749 Decisions must always be made on the fly. Nothing can be planned from A to Z with precision and no changes along the way. Survival of the fittest is a misnomer... It is more accurately described as "survival of the most adaptable to change" And change is HAPPENING constantly. Plan for all LIKELY contingencies... Which from a warrior mindset... is ALL plan A. Plan A plans for contingencies that are foreseeable. "Plan B" only MATERIALIZES if all s*** hits the fan with something completely unexpected... That's when the control you have over your own mind kicks in... Thinking on your feet. And there is a strategy for THAT too. Plan B is what must be done in the moment. WE ARE SAYING THE SAME THING essentially.... The environment is constantly changing.... What I speak of is a mindset... It is an energy.... It is an EXPECTATION set up in your mind when you think of a plan B based on FAILURE of the first one.
“How many contingencies to be ready for?” Just having 6 months of operating capital can work wonders. And global trade wasn’t shut down. Pretty whiny for someone peddling “radical ownership.”
Improvise, adapt, and overcome
Indeed
Many companies make the mistake of responding to the competition.... Instead of merely looking at the environment and thinking out of the box independently... If you respond to competition you are mentally creating the competition as the leader
Interesting perspective. I learned in combat operations I need to spend about 80% of my time focused on our plan and coordinating with other friendly units. We learned to spend only a bout 20% of our time planning for what the enemy might do, since we couldn't fully know this.
@@leifbabin1512 Exactly 💯 What is true in one space is true in all spaces 😉 No one wants the enemy or competition to make the rules.
Thank you guys for your work
Appreciate the support
Appreciate the support. Keep getting after it.
Thank you for watching and supporting
23 years in usaf another 20 as a contractor. Perhaps the biggest takeaway for me was that the Military and Government do not take corrective action until somebody dies or there is huge loss of resources.
2 is 1 , one is none. Thank you Jocko for articulating this matter from 30000 ft elevation
One is none. Two weighs a ton.
Fight to win.
Leadership is the most important factor in whether a team succeeds or fails.
12:34 on just needs to be on a continual loop with "good".
Agreed
So good!
Appreciate it
@@leifbabin1512 of course brother 🙏🏼
"Small decisions" ... nice, an eloquent synopsis of basic business continuity planning but one that needs repeating again and again ... Plan B is good, the difficult thing I find is getting people to realise that it's now time to move to Plan B, or even skip Plan B and C and go straight to Plan F
Goggins says don’t have a plan B bc it distracts you from completing plan a.
Interesting to way this and what Jocko said in beginning.
I think Goggins means "what if I fail" plan B, while Jocko means "in likely particular scenario" plan B.
Those are different things, just they use the same words
As a farmer, this is my daily😂
Dang. I can’t imagine.
Legit
His voice sounds like jockos an octave higher
"Good Deal" Dave
good show
My state had the strictest lockdowns and some people had a lot to lose. One example: If you didn't have a home gym in my state, and you had an advanced training regimen, you were out of luck no matter what. They shut down all gyms - including the ones in condos - and all doctor's offices, but left often the liquor stores for the addicts. Imagine that...The 'health' facilities for healthy people were shut down for almost two years (approximately) while they "rewarded" the addicts with liquor stoes 24/7.
In addition, people with severe autoimmune conditions had to be looked after even further - placed as the priority. That meant gym openings were pushed back even further, for some. Including private home gym training.
@@Joe-sg9ll 🤡🤡🤡🤡
Stay on the Path
This is the thing... One cannot anticipate everything that's going to happen in the future... Therefore, grasping tightly to some predefined plan is not wise... It is not survival of the fittest... The fittest is actually the most adaptable to change.... So your best strategy is to make your best plan A gathering as much evidence as you possibly can.... As much data as you possibly can about your competition and about your target audience.. anticipate possible snafus and bottlenecks.... But do not imagine those bridges in shambles when you get there.... Again a mental game.... Imagine that you will have everything you need to know to get over it when any obstacle comes up... And you must be able to switch directions in the moment... You can't be afraid... If you have all the information in your head... Then you can formulate what to do next if the environment changes... You can't possibly have everything written in stone beforehand... Get over the fear of the unknown... Free your mind... Expand your options... Go BEYOND what anyone else is doing. COVID was a huge opportunity... It's all a matter of perspective.. It always is
Build flexible plans so that you can adapt.
LOL. The backup plan for UFO's is real. I used to negotiate technology contracts for a law firm and we used to joke that the lawyers used to contract for plans if the data center got hit by a meteor. Super frustrating when people don't put real world risk into context and plan for every little minutiae.
I've seen some things...
Great stuff...... my problem is sometimes I only have plan A,,,, i cant come up with B or C..
If you haven’t thought thru at least 3-4 solutions then how you do even know A should be plan A instead of B or C or D??
Here is what you gonna do!
Make a plan A and then ask Jamie to cal the Hotel and ask what kind a thing you could do *if* your plan A fails.
Simple.
Contingency planning. Be ready for the likely scenarios of where things can go wrong.
Damn this guy talks exactly like Jocko
Time is god.
3:30 6:00 7:30
Doing face to face meetings wasn't a strategy. It was a tactic. The strategy was to reinforce the product value. Still too high-tell.
Strategy might have been better to get out and do a customer follow up and solicit customer feedback. Confirm that your product strength hasn't changed. Solicit ideas for improvements or new add-ons the customers would be looking for. Get them bought in on long term vision. New product on the block, assuming Intel is correct, his the market already behind.
It wasn't even a plan. It was a kinetic solution. If we do something we'll feel better. Devoid of an objective or message.
DRP covers things like bio attack. The GOV had the COVID contingency on the radar ~2006.
If you ain’t cheatin you ain’t trying.. and if you get caught you ain’t trying hard enough
Not recommended
@@leifbabin1512 then you’re not winning bud
Patience … let the overly foolish and ignorantly ambitious find the first land mines - watch-wait-and plan based on the new facts - no plan survives first contact with the enemy- you can’t plan for everything- but your core- training, personnel, resources, needs to be solid
Love this🤙🏼🧠🪖👌🏼
Roger. Keep getting after it
Thanks for the support, Rahim
The negative thinker acts positive more often than an eternal optimist. We see the bad coming before Pollyana does.
Honest, realistic assessment is key. You can't be a false cheerleader. But if you become too much of a "negative thinker" you may not put in the effort to persevere through challengs.
Yut
This guy sounds as if there is no way he’s not related to Jocko when he talks
Dave Berke and Jocko are brothers from a different mother
#
I have not heard any talk about how in-depth you studied your competition and their strategy... How deeply you researched the competition and their DESIRES.. What is important to them? What influences them? What do you know about their personal lives? Is it the competition that you are trying to convince? Or is it the customers whose market share you are trying to capture? It's not clear... Whether you are negotiating with another company or if just trying to beat their marketing strategy... And you should never be a FOLLOWER.. I hear you talk about RESPONDING.
Every leader must be both a leader and a follower. That is the Dichotomy of Leadership.
@@leifbabin1512 What should a leader be following?
@@JORMUNGANDReyeS A leader should be supporting their boss, their own senior leaders. A leader must also be willing to let someone else with a good idea take the lead. We wrote a whole chapter in our book, The Dichotomy of Leadership, about this: Leader and a Follower.
@@leifbabin1512 That's when the leader has a boss... Yes.... They should be working as ONE mind. And Yes, a leader knows he does not do things alone. It is UNITY of the team that makes them strong. And a leader knows that the next brilliant idea can come from anywhere... A leader is looking everywhere, especially to those he leads. And I am not quoting anybody else... This is from my own knowledge.
i think that yea Ufo's somedimes deploy wheels and cloaking mechanism and look like everyday vehicles with "unknown" potentially sinister agenda.
with emilio by my side i shall create a new "cheat" to make a new "greatest epic movie-film of all time"
he will be mine, by bagged marrage, or by skunky spunky do do..
@@Stanley-Wallice Hired
@@Stanley-Wallice I don't know what that means
Independence Day
1 minute into the tape... First mistake... Your manager has already put all of you in the position of weakness in all of your minds... Already fearing that the competition has better strategy than you... Listening on...
Sounds like you're around weak-minded Pollyannas who pretend everything will go as originally planned. That's a you problem
The problem is not that you didn't have a plan B... The problem is that your plan A was not planned well enough.... One should never need a plan B and should never ever ever ever count on it... You ARE CREATING THE POSSIBLE FUTURE that plan A will not work if you ARE DEPENDING on a Plan B.... You must understand the power of your EXPECTATION inside your mind.... You get what you expect.
sometimes you need a plan b tho just saiyan big homie
@@BerlinKlub-SAV187 All a plan B actually is... Is anticipating all the possible futures... And you can only anticipate so many... Like Jocko says... Anticipate The likely futures and be prepared for that... But you're A game.. is your A game... Those are just adjustments on the fly... Survival of the fittest.... Confidence in the moment when you are challenged. It's a recalibration as you go.
Outside forces may have an influence on your plan A, therefor you may need another plan. This more the norm than the exception. Simple exercise, play a game of chess against someone as good or better than you, you may find your opponent does not always move where you expect.
@@fjohnson9749 Decisions must always be made on the fly. Nothing can be planned from A to Z with precision and no changes along the way. Survival of the fittest is a misnomer... It is more accurately described as "survival of the most adaptable to change" And change is HAPPENING constantly. Plan for all LIKELY contingencies... Which from a warrior mindset... is ALL plan A. Plan A plans for contingencies that are foreseeable. "Plan B" only MATERIALIZES if all s*** hits the fan with something completely unexpected... That's when the control you have over your own mind kicks in... Thinking on your feet. And there is a strategy for THAT too. Plan B is what must be done in the moment. WE ARE SAYING THE SAME THING essentially.... The environment is constantly changing.... What I speak of is a mindset... It is an energy.... It is an EXPECTATION set up in your mind when you think of a plan B based on FAILURE of the first one.
Pal, if anybody said that in our line of work, they would be laughed off the job site.
I don’t like that this other guy is trying so hard to sound just like Jaco. There is only one ☝️ Jaco. 😊
“How many contingencies to be ready for?”
Just having 6 months of operating capital can work wonders.
And global trade wasn’t shut down.
Pretty whiny for someone peddling “radical ownership.”
MLCOA - MDCOA
Hey dave is there a student exchange program for flightschool i feel like regular school will just rob me of my nerves and time
I need to be able to turn the chica’s world up side down xD
Think v12 rotoryengine-turbo chargers
Wanna know why the SR-71 leaks toluene everywhere not cuz Carbon-carbon liner is a nasa patent but to give the best of the best cancer
Air National Guard