Three commercials, VIVIDLY stick-out in my memory from the 70's, growing up in Central Jersey: the "I LOVE NEW YORK" commercial, the Children's Aid Society commercial, and THIS one!! The Ed Asner, R.I.F. commercial!! Thanks for taking me back!!
I remember the 2nd commercial of this the kids say "Reading is Fundamental". As other commercials I've seen, a lot of filming was done with bloopers, outtakes we never saw. Unused footage made the other commercial. I wonder who these people are and where they are now.
Ed Asner was a good man. Another celebrity who has devoted her life to getting books into children's hands and minds is Dolly Parton. She's literally given away millions of books to children all over the world.
May he Rest In Peace
RIP Ed Asner
it's RIF
:20
Three commercials, VIVIDLY stick-out in my memory from the 70's, growing up in Central Jersey: the "I LOVE NEW YORK" commercial, the Children's Aid Society commercial, and THIS one!! The Ed Asner, R.I.F. commercial!! Thanks for taking me back!!
M.D.A. put more muscle behind it.
Oh my god, I somehow remembered this while at work today. Suddenly I am 10 years old again. Thanks for posting!
RIP Ed Asner
Lou Grant
We used to say Reading is fuckin' mental.
I remember the 2nd commercial of this the kids say "Reading is Fundamental". As other commercials I've seen, a lot of filming was done with bloopers, outtakes we never saw. Unused footage made the other commercial. I wonder who these people are and where they are now.
Love the diversity
We salute you Ed Asner
This is a good program. Little known fact, it was founded by Margaret McNamara, wife of former Defense Secretary Robert McNamara.
I remember this ad.
"Give a kid a book, and you give a kid a break!" My favorite part of the ad.
Ed Asner passed away earlier today.
RIP Ed.
R.I.F.
Ed is brilliant in this ad!
Ed Asner was a good man. Another celebrity who has devoted her life to getting books into children's hands and minds is Dolly Parton. She's literally given away millions of books to children all over the world.
I remember this commercial and thinking "who's this old guy?"
Nice to see the FULL version again.
Ed Asner hit the black kid with a rolled up newspaper. LOL
lol
Today, many snowflakes would lose their 💩 over that! I *wish* i were joking too!
He touched the Asian girl on the back of her head. Snowflakes would call him a pedophile just for that.
All four races are covered.
Occupant Trump needs this.
Tds is strong with this one 😄
Reading is fun for the mental
Wow, do I remember this ad! Thanks for putting it up!
i see one of the girls is reading "clifford," but what are the books that the other kids are reading?