How To: Sell Against Lower Priced Competition - Coaching Your Team

Do your sales reps know what to say if a prospect directly asks them to lower their price? What if they indirectly mention that a competitor is offering a better deal?
Most salespeople will offer a discount to stay competitive, but there is a better way.
Price is a reflection of value. In this week’s how-to video, we’ll give you six tips to help your team protect their price without harming their reputation.
For more on this topic, visit our Sales "How To" Hub: brooksgroup.com/how-to-hub/