Vintage 1944 Kool-Aid - Where does he get this stuff? Ladies' Home Journal reading
HTML-код
- Опубликовано: 15 окт 2024
- We're taking a look through a 1944 magazine chock full of great graphics and interesting things.
And on the last page of this magazine is an ad for Kool-Aid. It so happens that I have in my collection a vintage Kool-Aid package, just like the one pictured. We'll look that over up close when we get to it, but in the meantime, enjoy every page of this exquisitely designed July 1944 Ladies' Home Journal.
Cannon Towels.. and Ipana toothpaste. "After hours--hearts are drawn to a bright, sparkling smile."
And over here a full page color ad for Palmolive soap. "Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!" Oh yes, doctors were all over the place in the world of advertising in those days. Saying all kinds of things.
Oxydol washes white without bleaching. And here's "The Mystery of Women." Well, I should probably read that.
Oh, and here are Lucky Strikes in their brand new white pack. They had been in a green pack like this until 1942.
[p8] On the right an ad for Listerine. On the left a short article called "All by your lonesome?" This ffeatures some of that great illustration art the Journal was known for. I could look at this all day.
Whitman's Sampler boxed candy. Oh, I remember that stuff, in that box! And over here the Ray Milland family touts the virtues of a Servel.. gas refrigerator. You heard me right, a refrigerator that runs on natural gas.
Mum deodorant... and Super Suds--for dishes and duds. Duds? Yes, clothes. Super Suds for dishes and clothes. We have different soaps and detergents for everything these days, but in those days, soap was soap.
Swift's Premium Table-Ready Meats.
And Ivory Soap. "More doctors advise Ivory than all other brands put together." There are those doctors again. No wonder you can't get one on the phone when you need one.
"Colonel Mayberry Comes Home" is the title of this issue's first feature story.
And here's "Thought I'd Drop In," another of the several fiction stories each issue contained with more great illustration and hand-lettered typography. Check out this picture. The casual visitor with a cigar. The concerned woman. Hmm.
"No Apples This Time." Sure. I don't care.
Oh, but check out this art-- more great illustration and typography kicking off another story, "How Do You Know It's Love?"
"Baby Flat Top." Uh-huh. I don't care.
"A Time To Love." By Pearl Buck. Pearl S. Buck, no less. The real one.
And "Women's Work" -- the art here getting increasingly abstract.
And an article by Eleanor Roosevelt. America's First Lady at the time. Check out this cartoon. The caption is "I wish your father would come right out and say what he thinks." What do you suppose the gag is here? It might not be all that obvious from today's vantage point. Why is the man wearing a dress? He's objecting to the woman wearing pants. Ah-hah. In the 1940s and '50s, that was a thing. In fact, this may come as a shock to some of my younger viewers, but in the schools where I grew up in the midwest, girls were not allowed to wear any kind of pants to school until the late '60s or early '70s.
"The Story of an Unforgettable Girl--Cluny Brown."
And the magazine continues with articles and ads for products familiar and forgotten, every one presented in some well-thought out and attractive manner... "Cool and Dark" makes the case for wearing dark colored clothes in summer. If there's a case to be made.
"Spirit of '76" featuring New England Clam Chowder, baked beans, corn oysters, Boston brown bread, sliced salad (whatever that is), cherry pie, and coffee. I'll be right over.
"Swan is four swell soaps in one".. I'll bet it is. "Swell for babies, great for dishes, grand for duds, and wonderful for bath." Well, there you go.
"Why talk to ME about Old Age? I'm still young!" Yeah, well, I've got Life Insurance to sell you. And over here to the right, vitamins. "Get that vitamins feeling."
"Are American Women Whining?" NO! says Kate Smith. And somehow or another this is because they have Jell-o... makes perfect senses to me... Leave it to Armour and Company, the meat packer to publish a recipe for a "Garden Supper" plate.. with meat on it. Or rather something called "Armour Star Old-Fashioned Loaf."
Rinso, for tub, washer, dishpan... Vanish toilet bowl cleaner and more essentials for good living.
New, double-duty Fresh deodorant. "Use FRESH and stay fresher." Is that a clever slogan or what? Or what.
And here's Nabisco, pitching their, quote "Niagara Falls Product," Nabisco Shredded Wheat.. so you can "keep up your summer energy."
Miracle Whip. My mother's idea of mayonaisse. And here's Betty Hutton and she says "I love that brisk Lipton flavor." I'll bet she does. Would she lie?
Here's French's mustard, and a full page devoted to Grape Nuts Flakes. Though this is probably the least favorite cereal in any store, they still sell it and.. it's good.
And here's Satina, which is starch for stiffening things up when ironing.
Hedy Lamarr. Oh my. Oh my!
Thanks for the history. That was well done, Sr. Being born in 1960, I remember many of these things.
Thanks for another trip down memory lane!👍
You are right on with every comment. Funny thing about the Kool-aid, sugar was severely rationed during WW2. To make one glass required 1 1/2 heaping teaspoons of sugar. Yeah, right.
Mother had found beats had sugar had to boil them. And the crystals formed in her pot. The now ubiquitous sugar beats😊😊
Thank you, your videos are always very satisfying to watch.
In the 1960s when we couldn't get no, satisfaction that is, not only did Kool-Aid taste great but the electrified version allowed us to taste the colors in a new way.
I always love these videos where you and I reminisce about old radios or articles in old magazines.
Thank you
A radio station never came back WOO. =VOA.😊
Surprise....radio tech 😊😊😊
I wonder what the vintage pack of kool aid would taste like if you mixed it with sugar and water? 😅
14:20 What on earth is "leg film"? I'm guessing that since this is from 1944, it's some kind of wartime substitute for nylons/ silk stockings?! 🤔
Ok this is good, I guess I am not imagining things about that 1980's Goldie Hawn movie, "Swing Shift"
03:00 Soap is Soap, My grandfather owned the Davis Soap company (UK) we had a wooden case full of green blocks of Soap, the bars lasted for ages, for laundry Mum would use a cheese grater to make 'Dobydust". I was 18 when we finally finished the case of soap. No jokes about unwashed teenagers please. Ps can you frame the text so we can pause and read the stories. Thanks for a trip down memory lane.
I'm not sure what you mean by "Ps can you frame the text so we can pause and read the stories." I make sure I show on camera EVERY single word in the magazine so that those who are interested in reading everything can pause and do so.
@@collectornet Hello, thank you for replying, It may be the way it is displayed at my end I do very much appreciate the time you take presenting the magazines which are made that much more interesting by your dry informed commentary. Kind Regards
Thank YOU. Where I am it is not so easy to pause and enlarge when on a desktop computer, but on a phone or iPad, I think it is much easier to "pinch" up whatever you want to see closer.
And thanks for being such a good sport and giving my non-tech things a look.
@@collectornet Your reviews of past publications and the social commentary is a wonderful reminder of what society is letting go in favour instant gratification and A I (whatever that is).
The magazine you showed had some amazing typesetting, the layout had style and thought unlike todays thrown together pulp. I have some British Home Diy magazines from the 50's in those few pages you can learn so much, like Barry Bucknell showing how to modernise your house by hiding your ugly bannisters with hardboard (masonite) and covering your doors for that modern clean look.
Ghastly as it is his suggestion was taken up by many which is fortunate as to day the originally stair spindles and mouldings have been preserved only to be discovered by the new DIY trend for authenticity ?.
Non Tech things ; Our memories are like volumes in library stacks but after a time the index cards go missing and the librarian has retired. Seeing an object hearing a tune and a smell takes us straight to volumes of memories that after many years play as if they were seen yesterday.
That is why I hold onto what others see as having no value, those items are a shortcut to something of great joy to me. In years to come there are going to be a lot of sad people staring at a box of dead phones lamenting their choice to trust technology with their memories. I have a cassette tape in my car which is thirty five years old, it plays better than the everlasting CD's and sounds much richer than todays recordings.
You showing a bar of soap reminded me of my Grandfather and that box of green bars and many other memories so I thank you for sharing you magnificent collection and social cometary you have a lovely style of presentation. Kind Regards from Wirral UK
Still a good drink by far, and cheap, too!
What brand luckey strike went to war and didn't come back😊😊
I enjoy your videos very much. But when you inject your politics takes away from your content. In World War II vitamin C via Citrus was in short supply most of them went to the Armed Forces but they had to make it available for the civilian especially the working population. And encouraging something someone to eat vitamin C or drink vitamin C at the time of short shortages is not some evil... whatever.
I believe my comment/criticism was about the clunky, browbeating persuasion technique used, not the need for vitamin C.
Even if he had meant what you thought he meant, how would that be politics?