Caleb Bradham's History In New Bern As You've Never Seen Before

Brian North and "early Pepsi history expert" Jerry Avery take you on a unique "walk and talk" around New Bern following in the footsteps of Pepsi inventor Caleb Bradham. The Chinquipin (Duplin County) native moved to New Bern to be a penmanship teacher, who became quite the entrepreneur who also owned a Feed & Seed store then dove into the pharmacy business. We separate myth from fact (was there ever really a Brad's drink), and show you his energy drink called "Swish", and look at where he lived, and life after bankruptcy, and his legacy after his death.