271 - Injecting Personality into Your Website with Inkpot Creative

When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website!
Enter KP and Jessie from Inkpot Creative. Today on the show, they are sharing some of their favorite tips for injecting that hard-to-define "you" into your website. They cover everything from visual branding elements to building trust to storytelling tricks that can help potential clients feel like they know you before even getting on a call.
I know website updates can feel daunting, but these small tweaks can make a big difference, so get out your notepads, and let's dive in.