AI is changing music forever | Holly Herndon and Mat Dryhurst
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- Опубликовано: 7 фев 2025
- Musicians and technologists Holly Herndon and Mat Dryhurst discuss the AI music revolution and the critical importance of artist consent in building this new future.
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“What does it mean to be an artist when anybody can create as you?” Mat Dryhurst asked Freethink’s Melanie Bencosme in a recent interview in the Berlin studio he shares with his partner Holly Herndon.
“Do you say, ‘Nobody should be able to create as me, and I’m gonna shut this down’?” he continued. “Or do you lean into it and say, ‘Let’s acknowledge that this is now a thing, and see how far we can take it’?”
That provocative question is at the white hot center of the debate artists around the world are having about the rise of new generative AI tools which promise unprecedented opportunities to democratize creativity and yet raise serious concerns over issues of consent, ownership, and control.
Holly and Mat are artists, technologists, writers, and hosts of the Interdependence podcast which explores the intersection of art, technology, and policy. A hallmark of their work is both advocating for artists in this changing landscape while also exuding excitement about what these new technologies could produce. As Mat explains, “I don’t see any conflict between being very, very excited about development and machine learning, and also being very loyal to or concerned about artist welfare. I think that to suggest that there is an inherent conflict there is to kind of foreclose a bunch of possibilities that are actually still on the table.”
We sat down with them last month to talk about these debates and explore what answers they have found through their experiments - from Holly+, an AI voice model trained on Holly’s voice that doubles as an experiment in consent in AI to the website “Have I Been Trained?”, which lets artists search for their work in major AI art systems and give artists the option to opt-in or out of their work being used in AI training.
The resulting conversation is a fascinating (and refreshingly nuanced) look at the frontier of an emerging technology from two deeply thoughtful creative minds.
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Holly Herndon is an musician and technologist living in Berlin, Germany. Along with partner Mat Dryhurst, she is the creator of Holly+ and the co-host of the Interdependence podcast.
Mathew Dryhurst is an artist and researcher based in Berlin, Germany. He hosts the Interdependence podcast with partner Holly Herndon.
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To clarify: "consent" means to license their AI software, right? So, the reason that consent was put in such emphasis is that there's the strong likelihood that the software could be used to make music that would neither credit the software nor pay a licensing fee. If this is true, then there should have been an explanation, in the video, of why they're concerned it could happen or if it is already happening.
Let's take a step back and look at the Sampling example that was given earlier in the video.
After copyright laws were strengthened and artists could no longer sample music from other artists, an entire new industry of music composers popped up that sold/licenced their beats to the highest bidder.
Similarly today, people are using Deep Learning to compose songs in the voice of Eminem and Drake to name a few.
If copyrights are further strengthened, then people would have to pay a licence fee to use the voice of the original artists.
Good question. In this context, consent means consent to train models using someone's work (e.g. recordings of their voice) or to produce models based on them (e.g. the AI Model of Drake's voice that was used to create songs without his consent).
Music as an expression exists within specific power structures, ie industry. AI will have no real, long lasting, profound impact unless the structures shift. Look at internet. All the artists still need to be signed to a label to get any wider recognition. Not much changed. There still is a very small group of artists that can have a quality life from their music. The public art is still controlled and owned by the very few men at the top. They drive the artistic expression of the people signed. It's all an interesting dream and will remain a dream always until the world around this dream changes.
I think these two understand the human need for expression. And that this expression lies outside of profit.
Holly’s album Proto is a solid bop.
I love you guys for making this video. I also am excited about the possibilities of AI in music and agree that consent is a logical way forward. State it now, take control and move forward 🙌
i found the website with a web search and just tried Holly+ with mp3 files (mp4 did not work). The results even for solo speaking voices (no music) were like a scratchy noise lofi filter was used. Can Holly fix it so her beautiful voice is used like in this video? Thank you for sharing Holly.
Lol what a start
⭐️⭐️⭐️⭐️⭐️ 10/10 -OY3AH! Light speed Bebey
THE LEAN INTO “ it “ is gonna be Utopia
Still waiting for Apple Music to use AI to recommend more music than just Drake, lol
More talent will be redirected to creating even better things.
Ohhh Snap, we're in trouble 😅
Nice, but how were the consenting artists remunerated? Single pay, or are they receiving a cut for the life of the AI?
Thanks so much
Knowing that it's AI, upon hearing the samples, it sounds wrong. It doesn't sound like the artists. But I wonder if I didn't hear the verses in this video, would I have believed it was them?
Press on. The artist source(voice source?) Can be paid a royalty or whatever. 😊👍☕
Awesome.
We are finally not limited to gene luck.
This hope is for differently-abled people to finally be able.
Interesting take…
The problem here is that if anyone can do anything, everyone has to do something, i.e., the difference (which we think of as less valuable) gets lost. Who would listen to a non-perfect performance if perfection is achievable for anyone? I see great potential, but there is no free lunch. We will lose something.
@@benediktzoennchen I throw the question back at you: why do we still play chess/(insert activity here) when computers already perfected it in 1997?
How?
Faces, voices will be trademarked and licensed.
Its beautiful
Just wait until you hear AI Death Metal. www.freethink.com/robots-ai/nao-tokui-and-dadabots-want-to-create-new-music
What about Lugalug cat's rights? Who's looking out for him?
Holly + is availabe for 9,99 a month, 100 a year.
So I can sing and no one will call the police
Lol, right or wrong, fighting AI will be a losing battle, much like torrents were.
I don't think Torrents won. They pretty much killed it (for the general public) by making streaming more convenient.
Buckle up
Has all this technology made music any better?
Depends on the persons preference
That's the wrong question to ask. You could ask if synths made music better , and they have on the basis of them being used creatively to expand our spectrum of musical expression.
In end the artist has to go live and charge for the privilege, all the rest is indulgence if he or she gets paid again for.
Scary
Holly's smile - is delicious!
This woman Holly really creeps me out I'm sorry 😂
Oh great, that's all we need is fake music. Everything's becoming fake now.
No, not the amen thing again 😂
Oh joy, the death of art and natural talent. Great
People said the same thing when electric instruments were accessible. And then more recently with autotune.
so what. If an algorithm can do it so easily then maybe it wasnt so special after all.
@@xsuploader so you pick the power of algorithms and AI over basic humanity; says more about you lmao
@@youspilledthis yea but AI voiceovers are getting views . And they're pretty accurate
This is a paid advertisement by AI companies
Almost every video on this channel is a paid advertisement. Many of them are still pretty good.
For what it's worth, this video isn't sponsored or an ad.
The latter
This is horrible
( ｡ﾟДﾟ｡)
Sad. Just sad. Where people's actual vocal talents will be worthless in the future.
hahaha nowadays everything is autotune. REAL Music died already long ago
@@ChevChelios-z2v sadly true...
😂 imagen thinking music was ever only about talent.
It has always been about access mixed with talent.
From good schooling.
To good instruments.
To access to a good studio.
And don't forget good law firm to make sure you don't get sued to death 😂
Talent is when a good tool is put to good use
@Sownheard Did I say only ever? Nope. Of course there are other factors at play however now even having vocal talent won't matter. Possibly you're young and only think of more recent music and don't know of a time when talent mattered. I'm old enough to remember.
@@ChevChelios-z2v I'm old. I remember when talent mattered.
I rap about cats in the shower like all the time what does all of this mean for me?
Anyway
"Be good to one another or fock off!"
The Gospel of Thomas Doubting 1:1
yayyyy! we dont need musicians now, they were already useless in our commuinity so now AI can do better job than them with no overhyped incomes.
this is awful
toxic
She's got a face for radio
i have tried the holly+ with indian voice not so good. low fidelity.