The AI Effect: A New Era in Music and Its Unintended Consequences
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- Опубликовано: 3 май 2023
- In this video I discuss my predictions of the impact AI will have on music creation going forward.
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I think that another effect of this is that a minority of people will value small local bands playing live even more. It’s the human connection that will matter. They’ll be the people who care.
True, and many artists will be using AI live in real time, which is already possible. AI will touch everything like computers did.
Lets hope
Yes. That's my feeling too. People will search out the real from the fake, especially for live music.
And soon there will be live vocal filters so that anyone can sound like anyone. But enough of us will still crave the human connections of playing live instruments together.
Hey man, you know what? I think - or at least hope fervently - that you are right 😎 I jumped ship from the music business in 2012 after 20 years as musician, songwriter, running an indie label, tour managing and then managing a top 5 album/single band. It was like someone flipped a switch and nothing made any sense unless you were a major label chewing on every piece of the artists income from streaming, through merch and into tour income (the final straw for me). With this AI development, the world - and music - is flipping over again BUT, while I agree with Rick that recorded music may not bother many new listeners, I think the "human connection" is becoming more and more important, in every aspect of life. I'm almost as old as Rick now but I notice people of all ages going to see live music in small venues more and more these days. In the face of a wave of fake this and fake that, as human beings we really want something that feels real and we can smell, touch and trust that what our eyes and ears are experiencing is NOT just another algorithm, but is something created for us by other human beings that we can all share - audience and band - together. Now I am in no way totally negative about AI and the new technologies. Cheap tech means I can still record and play with my band from the 1980s even though we live massive distances from each other. It is amazing in so many ways and will bring new creativity to all fields of art, including my biggest passion, music. I just think that, the same as you, what people will desire and flock to will be live music shows, with all their noise, crowds, sweat and stink. I'm off to see a bunch of new bands on Friday night at a dive bar venue that no-one - including me - has ever heard of, and I can't wait. I hope loads more people across the world feel the same in their local town or city 😎 - Sorry for rambling on - TL:DR :- Rock and Roll will never die (I hope) 🎵🎶🎸🥁🎤
And even more so- I belobe people will seek out acts that are demonstratively live and playing real instruments and singing. The “raw” aesthetic will be in.
I could imagine this bringing more meaning to a band performing live right in front of you, because it’s completely certified REAL
Only problem with this is that many artists are performing to tracks these days. So there "live" performances aren't "live".
Take a look at what ABBA is doing. I'm not convinced the majority of concert-goers will even care about that.
JAPAN has been doing this for a while now. computer AI sings the whole song check out vocaloids. NO ARTIST NEEDED!!! they even do live concerts using holographic projections.
Unless it's KISS or Motley Crue
@@brockportstudio5218 Absolutely! But then, maybe we should insist on "unplugged" performances in small venues. If younger generations are satisfied with AI music, so be it. I will keep on enjoying my old albums and improving my guitar skills. AI can’t take that from me.
Universal could fracture the streaming services by pulling their content, Spotify could generate their own artists, etc etc. The truly sad part is that none of it has anything to do with music and music making.
And talented artists will continue to be poor, and struggle to pay bills.
Nothing to do with music making? People are creating their own beats and lyrics and the only thing A.I. about it is changing the vocal recording of the original vocalists voice to the voice of the artist they want. Some people are using existing songs, but not all.
@211candygirl what I mean is that to the corporations Universal, Spotify, etc, all of these discussions and moves are purely financially driven. Yes there are still people involved in making music with AI assistance (for now). I'm just expressing the frustration I have with all these issues with the "music business" that are callous to the creators of the product. Luke we might as well be talking about aspirin; "well Spotify sells these brands of aspirin, but are starting to create their own Spotify aspirin to increase their profits". It just makes me kind of sad to think about music that way. Reality, but sad.
radio is dead..."top40" is dead...tv is dead...3 letter fake media is dead, everyone now bundles thier own favorite links for everything...personalized
e-life, this will also become "favorite dj streamer" channel
Honestly if we're gonna be living in a world where actual musicians with emotion, passion, talent and hard work are replaced by something artificial with no meaning, and people even accept that, I won't want to live in it.
agree
We're living in a world were people think men can have babies. It's only going to get worse from here
music = the soul made manifest.
we are almost to the point of having a soul less culture that doesn’t value originality or authenticity and this seems like the nail in the coffin.
The thing is.. are those "talented" artists you talking about have charisma at all? Because to be really famous you don't need to be really amazing.. its what sells and what people relate to and sing with easily not something extra or overdramatic.. What the collective conscious agree with one another everyday.
@@J-Real Well having just worked the 'Bodyguard' at the Theatre today, I can say that people value an artist, their story and their life. Fandom is not just about music is it? It goes beyond that. It's a very powerful thing and the number one reason people go and see their favourite bands live. It's because they can actually get to connect with them in the flesh. Sure, there's a lot of trash out there musically, but even those trashy songs, mainstream stuff is consumed by the listener who then wants to learn more about its creator. I don't know anybody who cannot tell me a single fact about their favourite musician. We want to feel connected. it's at the heart of why we all love art. People will love listening to AI music too, don't get me wrong, even if they make up stories about the fake artists, (which would be cringe to say the least), I struggle to see it completely pushing real musicians out of the picture.
I did a gig on Sunday in London. In a venue with 100 people. There was 3 bands, all great. The 100 people were happy, they were smiling, some were emotional. We had great conversations with the audience afterwards, we shared drinks. I spent 45 minutes with music student nerding about my drumming. We sold CD's (Fucking CD's!!!!!!) and books about the record we just released because people wanted to support us. AI will NEVER replace that. Never.
Where can I buy the record and book?
💯 people love LIVE music still 🇦🇺
I love real music, but never say never!
I agree that AI might not replace the experience of a live music act at a venue. But consider that a huge majority of listeners don't go to live music shows -- their experience with music is based solely on recorded music, which they listen to at home on speakers, and on their headphones.
That is where this guy's predictions will come true.
@@WesleySales1 electronic music will be the most flooded with AI I guess and this is amazing
Two weeks ago Boris Elgadsen won the Sony world photography award for a piece titled The Electrician. He forfeited the award because the work was AI generated and submitted it to prove the competition couldn't deal with art made by that means.
the con man with ADHD who thinks ADHD is a superpower? "f you love what you do, you are more efficient than a non-ADHD person.”
Defensive measures always play cat and mouse against offensive attacks. Having spent nearly 3 decades in security, that’s universal. Around 1999 a group of hackers went in front of congress to make a point, they helped, a little, but all you have to do is read the news to see how much it really matters.
😮
wow
No idea why he won in the first place though - That photo was quite obvious it was done by AI. The people who were judging clearly had never ventured into that world and didn't know what to look for.
I remember reading the article.
End of the day... we have gone through a cycle of so much processing on vocals that the AI versions are competitive. Time for organic vocals to be considered a positive thing.
AI can generate organic vocals too!!
Yeah it doesn’t matter anymore if vocals are processed or not because ai is already outcompeting that
Why do you think AI can't generate organic vocals? We are in year 2 of generative AI models.... Can you guess what year 5 or 10 will look like?
The fact that current artists like Drake have been heavily processing their voices through Auto-tune and everything else that makes them sound like a computer has come back to bite them in the ass. It's made it REALLY easy to clone their voices through these AI programs.
to be fair though, the best voice I've heard for AI is Frank Sinatra. Notably the one where he does lil jon - sweat drips down my balls lol... it's insane how good it is
Doesn't matter how "easy" it is. Everything will be copied by ai
@@whatNtarnation90 I was going to bring up this exact example... skeet skeet! AI will cover everything -- and we will hear all sorts of awesome mashups.
That’s what I was thinking too. Granted they have done this to older artists too…however they almost feel too clean to me if that makes sense.I like the imperfections of real voices.
@@jesse76thgames80 Well I think the one thing AI can't conquer is in innovation, that is developing unique music which has a person's own distinctive style.
"Kurt Cobain would never use vibrato like that." Spot on, Mr Beato!
The software was obviously programmed to kick it in after a preset amount of time.
That was a great catch!
That was my first thought before Rick even said it.
But does it really matter if it sounds good? If you think this is appealing, do you care?
@@enpappa Rick's point is that it's identifiable as a fake simulation. For someone familiar with Kurt's voice, a vocal technique unlike his singing style... a classically trained technique for a punk garage grunge guy... doesn't sound good because it's so out of place. Aural equivalent to putting him in a tuxedo, pinky finger out as he tells Jeeves to bring more caviah.
Actually my favorite part of this video is when Rick said..”you know why? Cause people don’t care” haha. It’s so unfortunately true. Music has become background decoration for peoples 24/7 TikTok lives. Outside of a small handful of actual music lovers, most people have no idea what instruments make what sound. It’s being cut from all education by our Government. I am visualizing a scene in my mind from 2112 but it’s our future, where he finds this weird stringed instrument…
Or, more simply put, the artist is not an essential, or now even direct part of the art experience..
Putting it simply, you're a gatekeeper.
it was always like this. not all the people are in love with the music and never really were. Music creation and performing were a privilege. It will stay that way, fortunately or not I don't care.
Your concerns are irrelevant, you will be assimilated.
Tbh I don't agree like that "small percent of music lovers" is like a couple billion people, like seriously you think everyone in the world uses tiktok? Like you don't think it is basically just vine where young people only use it? This feels like a very North America/Western centric viewpoint tbh it might not even be western centric.
This Ai is distorting our sense of what’s real and what’s not. And you can’t even tell what’s different. It’s hella dangerous.
Right, you couldn’t even tell now if there were a serious war or some disaster happening in your own country because everyone is so atomized. Everything on the tv or through phones could be fake right now.
Our view on what's real and what's not has been distorted for a very long time. I.e Vocals for pop songs have been autotuned into the main sound of the genre itself. This is just another step whilst remaining more noticeable and more intense on morality, principles e.t.c. A song is like watching a film, you don't see the production crew. It can be a good thing, it can be a bad. At the end of the day, the majority of listeners will never notice once this gets good enough. If it's here to stay, we need to adapt, hold our own principles of without AI or a mixture of both.
I think is good because truth is we have never known what is real or not and people should realize that more
Synthesised instruments have been around for a long time.
For me AI vocals of Drake, Cobain etc make me feel uncomfortable, it's make an uncanny valley effect.
In video games we are waited for super realistic graphics and faces, but it gives us this uncomfortable uncanny effect. So video games look cartoonish now!
Same will be with music, we are humans and we like humans voices and faces, that will never change
This was one of the best Beato-AI videos yet. I can hardly tell the difference!
I’m not a pro musician, I play guitar in a cover band, mainly rock, classic metal. I have to admit that the possible future scenario that this new technology may cause scares me. I’m quite frustrated by the idea that hours and hours of practice, dedication, passion may be overwhelmed by a machine… On the other side I still believe it’s worth keeping on investing my time in such a brain stimulating activity as music.
Playing an instrument it’s much more than just producing a sequence of notes. Playing in a band, the confrontation with other musicians is a very powerful way to became a better human being.
A human playing a musical instrument live is one of the only things that will remain irreplaceable. You’re lucky to have invested in a skill where that’s the case! Almost every skill aside from live human performance will be replaced.
Live shows will still be created by humans like you and I.
Ticketmaster is having record sakes as people want live music.
There's nothing like it!
No way to capture the experience....
@@CSMcVay Hmm. Wait till the androids take over ...
I find it funny that when I grew up people were hung up over Echo And The Bunnymen using a drum machine instead of a drummer.
Now a band, say Chat And The Haremen, can supplant the vocalist.
The problem is not the use of technology. The problem is how we split the money/resources.
Why was megastars siphoning off all the money from local artists better for the local artists, than AI tools being used for the same purpose?
@@user-pq9ji7kt4l Ticketmaster manipulates the market. They hold artists hostages to their plataforma and overcharge people. Live show is dead for the average person. 😭
This is one of the most fascinating videos you have ever made Rick. Crazy times we’re living in
That’s putting it euphemistically.
I knew when Napster became insanely (emphasis on “insanely”) popular with the zombie hordes that we were in serious trouble and that creative professionals would be the first to take the hit.
Literally every single thing I predicted would follow has come to pass. And the worst is yet to come.
If the internet doesn’t die we all will.
We need an analog revolution.
The "music" made by humans is so terrible this era, I can only hope AI can make actual good music possibly
@@strategery101 sad but most likely artists will be even more exploited.
a lot of young unemployed ppl are gonna riot and burn rich ppl yachts and mansions because AI will replace other jobs of more importance than artists.
factories and industrialization cause major uprisings with farmers last century.
@@strategery101 If that’s what you think then it’s your fault for failing miserably to see what’s happening in independent music circles.
Kamasi Washington is trash? Really? Only a complete idiot would think that.
Alexandr Misko?
Alabama Shakes?
Ambrose Akinmusire?
Black Pumas?
Ghost Funk Orchestra?
Charlie Cause?
You need to get out more. A LOT more.
@@HisameArtwork The sooner the better. Sharpen your guillotines.
I love and admire the way talented HUMAN BEINGS put words together in a song, poem, or book that connects me to them because my journey is reflected in their works. I can't imagine a computer resonating with me in that way.
I used to think that way. Then today I listened to Homer Simpson sing "La Gata Bajo la Lluvia
Song by Rocío Dúrcal" And broke down in tears, it as my mother's favorite song being covered by her favorite cartoon character. And I realized that the connections we make to our memories and emotions don't care when something is artificial so long as it reaches down to our core.
So far there's one interesting use case. HYBE LABELS (Korean) used their artist's ai voice to create 1 song in 6 languages. song is called Masquerade by MIDNATT. Maybe it's a no brainer to come up with that usecase for them since Korean music scene always puts effort in making their songs reach a wider audience, whether by adding more English lyrics to their Korean songs, or making Japanese or English versions of their songs.
R.E.M. said it best: “It’s the end of the world as we know it... and I feel fine”. Happy to have lived through the 80’s and 90’s and enjoyed so much real music.
Testify!
Music has been fake as hell lately anyway. I welcome the AI overlords, may they destroy Drake and Taylor Swift. “Black Hole Sun won’t you come…”
very true...
"real music" still exists today, humans don't just stop creating
pfff. Real music? poor little soul... You kenever knew real music if you never heard a Simphonic Orchestra playing live. Art has been in decadence since the arise of the XX century what is happening right now is just the reaching of rock bottom.
I'm really hoping this will be an ultimate win for the artists who are fantastic live and whose fans like to see live, raw, imperfect, and human music.
This is the same argument that was used when Napster came out.
@@JoshMobleyMusic oop I wasn't even alive when it came out. Yeah, I guess I don't think that in an overall, financial sense that those artists will win, but I do think they will maintain a big appeal for the same reason an ultra-high definition vr immersion isn't as appealing as going on a vacation to the real thing. And in a world full of digital recreations of people's voices, live performances become more valuable. I mean, many people in my generation will fork over a paycheck's worth of money to see a favorite artist live. Those who can do it live will be even more valuable in the future as the recorded music industry becomes endlessly saturated with garbage, as it already is for the most part. To anybody with taste, there's no comparison to the real deal.
If people are creating music for music's sake already (some get rich, many do it on the side, and tons do it for just personal enjoyment), and these tools make the entertainment value of the music higher for the last two groups, then yes, the supply of production quality music will shoot through the roof. 'Garbage'? I don't know if it's that. Is it garbage if someone making music uses a new tool to create audio to make it 'better'?
Hatsune Miku
I think there could be a short lived revival. There's not much that's cool about a machine effortlessly generating music for you in real-time vs performing musicians, but things will eventually return to baseline.
DJs might become nearly obsolete. Once they pair an AI with Spotify, it's over. Especially if that AI is actually decent at mixing in real time. In theory, it could also generate music perfectly tuned to your tastes (or a crowd's) in real time.
Great video. It’ll even affect live music as AI plugins will simply change the tonality of a singers voice on the fly. I agree that people will probably always want to feel the awe that comes with experiencing real talent and will look for ways to differentiate between real voice and AI voice. Interesting times.
I read a lot of comments about how "AI will never replace the human connection", but I think those desires will become niche. I think within a fairly short timeframe AI will become so good, it will start to offer songs that are generated specifically for an individual's tastes, the same way that platforms like YT or Spotify are already pretty good at predicting new content that may interest you.
The difference here will be that the content will be iteratively generated based on your preferences, so it may end up that people aren't even listening to the same songs, but rather what the AI guesses you want in a new song, based on things you have liked in the past. This may be especially true considering most modern music consumption is personal - portable players, streaming accounts, headphones rather than group consumption (concerts, clubs, speakers).
Atomization of society by way of algorithms. Same as social media
I couldn't agree more! I believe there's no turning point from this. Human-machine interaction will only grow and grow, until we somehow morph into a hybrid species.
You are optimistic ^_^ Most people will enjoy this feature. It doesn't take much effort for mainstream to adapt and all will like same tune and eat same fast food and generate similar art (like same filters with the selfies) Nobody will care and everyone will be so bored within a matter of seconds. And no one will want to make anything themselves bc they've grown to become so damn lazy along this "automated" world. Eventually, AI will slow down, hit a wall & deteriorate, turn into junk and irrelevant. Humans will be dumb and Billionaires would have set sail to another planet (if not destroyed on that ship in the midst). And the meek shall inherit the earth. ;)
Junk science.
Realistically, AI will encourage & inspire the creatives and inventors new possibilities to fix the pollution, sustain clean energy, solar power the world, hopefully give the disable a new chance to become mobile & independent. But with every new invention, there will always be destruction first.
You bring up a really good point. 🤔
So because redefinition or elimination of the human element in music is inevitable (if I am understanding your comment) everyone just needs to get over it and move on?
35 years as a music pro, studio producer etc... This is a nightmare on so many levels.
ChatGPT create me a pop song in the style of Michael Jackson, with Jimi Hendrix playing guitar and produced in the style of Rick Beato, in the Key of Dm.
only a nightmare if the music you make is disposable. If there is any form of authenticity, originality or uniqueness to what you make it will already be much harder for AI to replace you. And if you're a """real""" artist, who makes truly original and ground breaking art, AI will simply never catch up to you. It will merely be a little bug hitting your window, reminding you of how much superior you are as a human artist.
@@justayoutubeaccount7671 If you consider that there are a lot of guys who make their living producing music for film and TV, this is a different type of problem. Film supervisors will be able to pull up an AI track or be able to pump parameters into an AI engine to give them a track that will fit a particular scene, commercial etc... And the other issue we deal with is the fact that so many people can't hear the difference between real artistry and an AI replica. You and I might hear it, but it may be lost on a lot of folks. It will take a toll on the industry, it's a question of how much. It's like the drum machine revolution. It never replaced real drummers but a bulk of the pop music that's produced these days is with fake beats.
It's all about the ''Human Connection''. As a singer/songwriter myself, just listening to all of what Rick's talking about and projecting it in a very near future is just heartbreaking and gut-wrenching. He is so right when he talks about the evolution of technology in the music production. I remember recording on a 4 track Tascam cassette tape back 30 years ago and then digital devices swept the whole analog realm in just a couple of years. Just like the AI revolution or more precisely an evolution on a whole different level because AI was already helping out with VST instruments and DAWs like Cubase or Protools for example 20 years back.
When it comes to AI in music, it'll be there to stay and I have no clue how far it'll go and what the music business is gonna look like, but I know that a whole bunch of people will like it, will care at certain levels and won't at other levels.
I'm old school on all of this when it come to music whether I compose music and write songs or listen and experience the music of other artists. One thing I know, I will encourage and stay true to my core values, and I will prefer buying real music made by real artists, real human voices and real songwriting even though I have to admit that even nowadays sometimes it's be hard to know how much ''real'' there is in the end product I hear.
Just like Elton John was saying in an interview a couple years back on what advice he had for the new generation of artists and the whole streaming thing and how to make money and live off from your music, he said ''It's really becoming insane and a lot of young emerging artists go viral or get on billboard charts with only one song and they get high on that but it's so fleeting. If you want to last in this business especially now, do live concerts and keep on doing it more than ever before. You can't copy a concert ticket or download a live gig experience.''
To me, the one fundamental thing about this whole AI Sh** is that it cannot reproduce in any way shape or form the ''human connection''. We long for human connection naturally in every aspect of life. With the help of humans programming AI, it could maybe get to a certain level of ''understanding'' and display a sort of ''Autotuned Empathy''. Nowadays, the concept of empathy is so popular with growing narcissistic societies. But the concept of sympathy is fading out or isn't the trend right now and this IS the ultimate level, let's say, where AI could not reach cause if you ask your friends or anybody around you what is the difference between empathy and sympathy, don't be surprised of the answers you hear.
Lyrics in a song can bring you to a place of understanding or getting the big picture behind the meaning of the song. A sort of empathy arises, a comprehension of the storytelling. But music on the other hand, will ''enhance'' or color and bring the lyrics, the story to that level of beauty like sugar-coating and make you discover flavours you had not expected or experienced before.
Only this song has that taste let’s say. It's a sad song because of the lyrics obviously but the music shows you the degree of sadness of that song. Music is on the level of sympathy while lyrics sides more with empathy.
Empathy is like putting yourself in the shoes of someone and getting a certain idea or concept of what that person is going through. Just like in the medicine field, they teach doctors about empathy instead of sympathy with their patients because they say it could be harmful for the doctor if he bonded and had this friendly or human connection and transfer with a patient dying of cancer for example.
AI would be the best ones to prevent sympathy and really stick to empathy. But a doctor, an artist, a music fan, all of them are human beings with emotions first. We can't separate that from us.
Sympathy is not trying to understand what this person is going through right now and trying to help or find solutions for the person's burden. Sympathy is sharing that burden, taking half of it let's say so that the person can have a better chance at getting back up on its feet. Sympathy is suffering with the person and doing something about it. Empathy is easier or less demanding because it's more on a level of understanding how big the burden is and sending flowers and prayers for a quick recovery!
Lyrics can bring you to tears or make you feel any types of emotions but music is that extended part where you will reach another level of a song. Sometimes we experience music and cry, or we feel something so strong inside of us and if a person asks you why this song has that effect on you, you can't give a precise answer as to why that particular song strikes a cord in you and you'll end up saying well maybe it's the chord progression or the sounding of a certain instrument, a melody beautifully intertwined with the harmony and lyrics on top of it or it reminds me of a certain period of my life even though the lyrics are not related to that period...
It's just the music...they're landmarks.
I don't think that AI will reach that level of emotional intelligence. Just my humble opinion. ✌
It's true, and it's somewhat ironical. The future for _real_ music will be to go back in time, towards the era when recording technology didn't exist, when the only way to truly experience an artist was to go to a live performance.
why is everybody thinking this technology will only be used for music and not be used by hackers to take your family member's voice, fake a kidnap and ask for money?
@@cesarnsanchez I promise you, governments around the world are currently using AI to calculate exactly how to destroy the economies of other nations.
What happens to the improvisation for starters also the performance!!
i haven't heard a single ai-generated song that i'd listen to again. i think they're mildly interesting as one-offs, but it will fade quickly. i think middle-tier jingle writers and movie scorers might have to compete with ai, just because of how cheap it will be to use ai. there have been a thousand elvis and michael jackson impersonators, but that's all they've been.
This is great :) i agree, people don’t care (about music as a business) but people like to make, listen to, be around, a part of music. Whatever music is, vibrations seem to be important humans or at least a nice way to program mood/ cognition.
I actually love going to jazz gigs because of the improvisation and to see a group make musical conversation...I don't really see that go away...however...with AI popular music is gonna be challenged even more. Maybe improvisational music in popular music will become bigger again?
Now with AI you could potentially go to a Cab Calloway concert even though the man's been dead for almost 30 years.
They just need to improve the 3D Hologram technology like in the 1995 anime Macross Plus where their celeb singer, Sharon Apple, was an AI program and hologram at concerts.
I'm a classical guitarist who constantly makes minor mistakes and recovers from them. My tempo may speed up or slow down. I play brunches and stuff like that. I don't get paid much, but I am a human being giving you pleasant music and you can watch me do it. I show up with a classical guitar, a coat and tie, a notebook, and nothing else.
Fucking hell I envy you lol. All you take with you is a guitar, coat, tie and notebook? Maybe I should brush up on my playing and go off grid like that!
Get a job hippie
"I show up with a classical guitar, a coat and tie, a notebook, and nothing else."
Wait, no PANTS? What kinda venues are you doing?
;)
You can almost hear the death rattles of humanity and art in music. We were practically there already, but this may be the kill shot.
I heard the death rattles over 2 decades ago.
@God In The Glass 🧟♂️🧌
I'm assuming you've heard of Eliezer Yudkowsky then 😢
That’s because you listen to the surface of banality, when the record companies shattered the underground artists were allowed to flourish without traditional elitism… good music and artists will always exist this is just one more tool upon previous vocal synthesis which will enable more to make better music in their expression. Another key out of the record company’s hands opening the door to everyone.
@@erob52 yes but nobody wants perfect amazing music we want to hear intent.Without it it's just " hey check out this cool thing,isn't it amazing ?"
Watching John with the machine, it was suddenly so clear. The terminator would never stop. It would never leave him, and it would never hurt him, never shout at him, or get drunk and hit him, or say it was too busy to spend time with him. It would always be there. And it would die to protect him. Of all the would-be fathers who came and went over the years, this thing, this machine, was the only one who measured up. In an insane world, it was the sanest choice.
Nah not really. These AI's are funny enough spitting reflections of humanity to the point its hilarious.
I saw this one research paper shown on youtube a few years ago.
They were using Reinforcement Learning techniques to train some bots on communicating with eachother to find "food" in some simulation.
One of the emergent traits the bots learnt, was to literally lie to eachother about the location of the food.
The bots literally learnt how to lie lol.
Great job Rick being on the cutting edge of this. My day job is in IT/SecOPs and I just went to a security tech convention 3 weeks ago and your predictions are sound, Chatgpt was a keynote topic and ever present in conversations . The genie is out of the bottle. I agree with @FunnySongGuy. My son is in a smaller market so his originals group has struggled but what I have heard in the past few years is that live performance is making a come back and authenticity is important... at least to some people. Only time will tell if the human connection will prevail. With good seats to see Garth Brooks in Vega going for $1000 plus? The story's not over yet!
Great video! This breaks my heart in a way. One of the best things about a band like, say the Stones, is their imperfections, or how gritty they are. I am waiting and praying for a renaissance of organic music made with real instruments. Maybe it'll be the hipsters digging on tube amps and vinyl. All that I can do is keep playing my real guitars through my real amps and sing with my imperfect voice!
Deep Purple was another great vintage band that wasn't afraid to show some imperfections despite their epic skills and noteworthy musical aspirations. I actually like the Roger Glover mixes better of their Machine Head (1972) album, partly as you get to hear the raw excitement and the sounds of the band collectively whirring into action shortly before the take of each song and again at the end. There's other examples of this on the Roger Glover mixes of their other albums during their classic period. I can't imagine a ton of these modern top 40 bands doing fake out song endings where the song fades and seemingly has ended only to come roaring back seconds later for a surprise. I don't know what band did that first, but they did quite well on maybe 2 or 3 songs.
Or how about some of the fun, weird and kinda random vocal quips Bon Scott would have at the end of some AC/DC? There's two that come to mind, one he's doing an impression of Robin Williams' Mork character from Mork & Mindy (it took me years til I realized what he was parroting back). The other is him doing either a sheep or a goat ''baaaa'' sound at the end of a song. Neither song needed these weird quips, but they've consistently made me laugh. They're sort of like an easter egg I guess.
I agree with you about imperfections. One of the most interesting things about real art is how the artist is unable to do what they aspire toward , try though they may. But in that inspiration is heroism. The root of “inspiration “ is “spirit,” that which by definition Artificial Intelligence will never have (though I hear they’re working on it 🤔
I think you could classify Mick's rendition of "Under the Boardwalk" as imperfect.
But it is purposely so as a satire? Country Honk? We'll never know.
AI can simulate imperfections too...
Thank you so much for talking about this. It’s terrifying to be a young songwriter who aspires to produce and write for a living when the whole industry could all be automated and mechanized in a matter of weeks.
Eliminates the the whole point and beauty of the creative process.
Go out and play live. There's something truly fascinating about people on stage playing actual music with their actual instruments, whether it's a guitar or a piano or their own voices. The energy is different, the experience is different, and no machine can mimic that. There's a reason why we listen recorded music but we still go and see those artists play live music. So chill, there's hope, we are humans and we still need live music.
Keep writing songs man!!!
You know, I'm not sure about eliminating the point of the creative process. Improvisation is something I'm not sure AI will really be able to accomplish. By improvisation, I don't mean basic "deviation" from the main music. I mean deviation in unexpected ways that fit or work. I'm a Rush fan and love the song "La Villa Strangiato". I've heard the studio album version and I've heard many live performances. I actually prefer the live performances when Alex Lifeson (lead guitar) is older because he plays the main solo with much more emotion and feeling than in the early years. In the 'Black Hole Sun' clip played in this video, I heard Kurt Cobain's voice but it didn't "feel" like Kurt Cobain singing. I think he would have sung that song differently.
I dunno, of course I have no idea what the future holds in store and we all know AI isn't going away and will simply get better but I'm not sure it will fully replace creativity, as we know if. If anything, for humans live performance of art will become the only way to "compete" (if that's even the right mindset lol) since only then can we really express ourselves in unique and meaningful ways.
Write for its own sake and you can be even more creative.
Play live
@@TheCocoaDaddy Every AI creation is fundamentally an "improvisation". And who's to say an algorithm won't be developed to have AI adapt to chord and key changes on the spot?
the copyright thing is because they have to use the songs and singer's voice to train the ai. So that's what they're claiming that the ai couldn't exist without using their original music. Visual artists have been complaining about the same thing. Deviant Art recently had a big backlash because they made an ai trained by the people who posted on the site, that you had to opt out of, but they didn't announce they were doing it until after the ai was trained.
I believe your prediction is extremely accurate! The video was very fascinating and presented in a clear and concise manner.
I had a 30+ year career in the music industry starting as a "Record Store" manager in 1972 then as a buyer, Warehouse Manager and Operations Manager in the One-Stop Ind. (reselling music label products to retail music stores domestically and abroad). It was a vibrant, exciting and rewarding industry that essentially ceased to exist with the advent of Napster, streaming and the subsequent computer technologies that followed. Things change and I accept that but the older I get the more I wonder if removing the interactive human element from creative endeavors will lead to the demise of art and human creativity in general. Interesting times indeed.
Only one question needs asked for the answer to this: What did removing the human element from business do to the field of business? The longer this goes on, the more it appears to me technology was developed by non-neurotypical models of humans trying to stuff us all into their digital world without human contact. And I say this as one who is more cut out for isolation than your average bloke.
@@theanonymoushousewife886 It isn't the technologists that are the problem. It is who gets to control the technology and who and what they serve. When technology serves profit and not people very bad things happen. Things like well over a million killed and sacrificed for the profit of a few in a pandemic as the govt of the US puny few oligarchs and serves the masses up to a virus that wouldn't have existed save for unjustifiable research farmed out to a foreign country. To add contempt and insult to the social murder, the same govt and its wealth-controlled media just decreed the pandemic is over. It is not.
@@theanonymoushousewife886 To add your point: Is the spike of our teen mental health crisis related to the lack of community one traditionally enjoyed in music scenes and other real-world interactions?
@@theanonymoushousewife886 It's an ongoing process of human development (?) that likely started with learning how to make fire, the wheel, printing press, Charles Babbage inventing the Difference Engine in 1822, the ENIAC (Electronic Numerical Integrator and Computer) in the 40's, IBM main frames in the 60's and Jobs and Wozniak tore the lid off in the 80's. No going back but I sure hope we know where we're going.
@@matthewchunk3689 Let's see, mom and dad working 3 or 4 gig jobs, no healthcare, hopping from this day care to that getting exposed to who knows what all day. Why not just hand our babies over to an iron monkey and call that love? There is no stability any longer for people raising children. We're reaping the results. You can't divide families and expect a healthy nation. Congratulations to the oligarchs for a job well done. Moar slaves!!
I still think (I hope) there will be an appreciation out there for artists who write, perform and record their own music, then go out on tour and actually play their music live with occasional mistakes and off key singing. That's what makes it human!!
In the name of all the gods, yes please!
Well presented and edited video with some interesting findings on AI there
In have to comment on how good the image quality of your video is. Masterful video production!!!
Great video as always Rick! Just let me get this straight...those singers that have spent YEARS sounding like robots by over-using autotune and similar plugins, are now pissed because a computer can easily sound just like them?...They have "trained" their audience to actually like that voice style that (in my opinion) hides all the nuances of a really good singing voice. Of course they can be replaced by computers now.
Maybe this was the big labels plan all along!! Get the people to enjoy robot-like singing and then replace the artists with computers! :D
That's profound.
Great point! If only AI could not clone the voice of non-autotuned artists.... but I'm afraid this will soon happen too
The "industry" destroys creativity... they did a good job at dumbing down music culture, now they want to completely steal it... who knows what they'll try to do next.
My thoughts exactly, Obi .. most of the top songs on Spotify already sound like AI.
I had a similar thought watching that guy react to AI-Drake. I was thinking, "but it sounds like a robot!" Then I realized that the real Drake probably sounds like a robot too, because of all the effects on his voice.
As a singer I will not use computer for making music any longer . I will grab my guitar and sing my songs without any fear of singing out of tune or playing out of rhythm... No AI can beat this
I don't think you realize what is possible in music, and other forms of art for that matters, with a decent laptop. So many young artists are making music that AI will never compete with, on the shittiest setups. But I must say that playing a live instrument is also deeply fulfilling, just not the same.
Rick please do a updated video on this subject reviewing Udio. A lot has happened from the date of the video till now.
Way back a Doonesbury comic strip had a singer in the studio alone. He asked where are the musicians and the sound man said they have been replace with electronics. The singer said, what about me. The sound man said, we are working on that.
I’m 20. I’ve dedicated my whole life to learning the art of music, performance, and all that because of my childhood dream of sharing art across the world. Finally I’ve reached an age where I can actualize any sound I dream of and compose songs that express my inner self, and JUST as I’m about to start my career in music, I learn that a machine can do my life’s work in less than a minute. Absolutely crushing. I want to be optimistic about this but I don’t see any real way to innovate for human artists in a world where people will probably prefer to end up having AI create custom music for them
EDIT: Wow, so many people immediately replied to this to give encouraging replies. Thank you guys for giving new, more optimistic perspectives on this topic. Maybe I'm too young to have such a doom & gloom look. In the end, nothing triumphs human creativity, it's just that now I suppose art is more decentralized than ever, is all. Really appreciate the postivity, I'm not giving up
I don't want to listen to an AI, even if it sounds exactly like a human. I want to listen to YOU. When you make music, you are expressing yourself as a human, with things to say that I want hear. An AI has nothing to say, because it has no lived experience, no wants or fears, no love or hate. I have a feeling that a good portion of the people on this earth are of a similar opinion to me. So... don't despair. Make your music. I think you will find an audience.
Listen, your WAY to young to be this disillusioned. I have kids around your age...just sort of starting out in life. Your passion for music is awesome....do NOT let this stand in your way...EMBRACE it. Let it help you create the best music you can...get it out there...let people hear it...we're ALL going to have to learn how to use this new technology...I'm 55...I ain't done yet. Go kick some ass...we NEED more great music...we NEED artists like YOU... :)
Or…
You now live in an age that, more than ever, an artist can reach out to their fans, create their own image & sound and distribute it all by yourself, without the the music “industry’, through the internet.
Thing is, there are now 8 BILLION people on this planet, what if through hard work, persistence, dedication & ingenuity sprinkled with luck & talent, you were able to capture .00001 of that 8 Billion? I’d guess you could make a nice fulfilling living.
As long as humans began creating, there has always been a technological development that put some of them out of work. But the ones who could flow with the changes succeeded & thrived. Not much different than what happens in nature.
I’m old enough to remember when the music industry said that blank cassette’s and people recording songs off the radio would do major damage to their industry 🤷🏻♂️
It really depends on how badly you want it & whether you can see an obstacle as a challenge to overcome?
I’ve supported an independent artist for over ten years, I don’t listen to the radio hardly at all because I love the live music experience. I doubt I’m not the only one. Good Luck ✌🏻
AI, as it is now, still requires a lot of work. You have to create the full instrumental the old fashioned way, then record a solid original vocal performance, then run that audio though the AI filter to alter the sound. It’s more like autotune in its current form than a human replacement. It will evolve though.
Keep at it. Many of us will seek out the human over AI. We will have to adapt to a world full of fakes, but we will still marvel at the real thing when it is played by a human.
The saddest part of all of this is that the music industry did this to itself. The technology that so many popular artists lean on, quantizing and autotune and such (the things that took the life and personality out of music) are exactly the technology that's made popular music so disposable that audiences don't and won't care when it's entirely generated by AI because they've spent the past two decades conditioning the listener not to.
good thing there is a vast variety of genres that AI will not be trained on, probably ever. Because training it on some underground industrial band that doesn't gather stadiums would take resources better spent on something a lot more profitable. Like cloning Drake's voice.
as for pop music - yep it's their problem. But the thing is - it's fair. It was sold as fast food, so it operates by the rules of a fast food. Only as far as 2013 you waited in line in McDonald's to get your stuff, in 2023 you touch a screen a few times and grab your food at the checkout. I'm sure the parallel is fitting.
If it can do Drake why can't it do Ella or blue note greats..if it gets smart enough it will do anything..mabey a lyrebird or songbird or Eva Cassidy
Ok. First pop music was degenerated to sound like 'plastic', so now don't cry when the computer that first degenerated it now produces it. But there's more to it. In a Dutch tv show, AI generated compositions in the style of J. S. Bach were presented to a panel of classical musicians, together with genuine, but lesser known, Bach pieces. Of the panel, only the Bach specialists could tell which was Bach and which was AI. And that simply because they also knew the lesser known music of Bach. After all, they were specialists! Ok, all music was performed by people, but AI was well able to produce compositions that sounded a lot like Bach. For AI to credibly perform it, is just a matter of time, or maybe it can already do it.
The music industry was based on exploitation, pure and simple. Now music creation and distribution is democratized, for better or worse. Unfettered market forces are shaping music consumption, again, for better or worse. Personally, I prefer the riches that change has made available to me-like this channel and all of the amazing educational content on RUclips that I was never exposed to. There’s never been a better time to be a guitar player. I even started learning piano as a pandemic project. Music reduced to sound bites is depressing, but it’s not the whole story. Look at the success of long form interviews. Again, this podcast is a prime example. There is a hunger for depth and an audience for it that will never go away.
Exactly. Brilliant point.
Always loved your channel and your dialogues, just wanted to share a thought on this discussion in the form of a movie back in 2013 called The Congress. Scanned likeness and immortality of actors and artists, so they say…
Rick I’m your age playing in bands since a kid through the years. This crap is gonna tear down anything real anyone owns to anybody anymore. Glad I lived through the years music meant something. We will be checking out if this world next 25 years. Glad to be able to say I really performed wrote and recorded once. We had to work at music and creating ideas. This is a easy way out of creating your own style
Spot on, Rick. What's going to get really interesting is when someone starts combining vocalist sound signatures to craft an entirely new AI artist. Imagine 1/3 Freddie, 1/3 Peter Gabriel and 1/3 Robert Plant, artfully blended to sing an entirely original song. Who sues? Who is entitled to what, apart from the songwriter? This is going to be NUTS. 😂
I would so love to hear Jim Morrison again, and Freddie as well
@@lucasvasconcelos5705 Thankfully, you can listen to their recordings.
It's easy for humans or AI to imitate a similar sound or style. Maybe artist's can become better artist's and stop trying to be like everyone else.
I hate most of the “vanilla” AI Generations happening right now where AI is just copying something that already exists, like Drake’s voice for instance. But THIS idea actually sounds pretty cool, it’s a more creative and interesting use of the technology. In this hypothetical the AI is not being used to replace the artist, it’s being used as a new creative tool to allow artists to make things never heard before and not otherwise possible. That’s genuinely a really cool prospect and that’s what AI SHOULD be used for. It feels like an egregious waste of technological potential to just make a simple generation of something humans are already capable of on their own. No, get creative, get experimental, let’s see what this stuff can REALLY do! I have no interest in AI music if it’s just going to sound the exact same as regular music.
Or imagine mixing all of those 3 vocalists, like paint, to create a hybrid vocal? It’s nuts and a sad dull world is at our doorstep.
I loved true pure music over my 65 years. I've raised my kids to listen to every little fragment of the structure of a song. Guitars the base the harmonies the beats and now it seems like it's all going to go away from my grandchildren. This has broken 💔 my heart.
It will be up to you to pass along the love of real music to your grandkids. They will be smart enough to separate one from the other, as they learn to appreciate authenticity through experiencing it with you.
Nothing is lost. At least not yet. As is happening everywhere with AI, the ones who have the knowledge and experience are the ones that will excell with AI. To make a fake song today you have to know harmony and music theory and if you are a master at them the you will be on top of the best.
I'm 66 and I am a programmer, and I see that with programming too. AI can fake answers just to accomodate you. You will know that made up stuff instantly, a newbie will not.
Fully understand you man. Best wishes to you and yours.
At this point we can only hope AI can make decent music. People sure as hell arent making anything listenable the past 10-20 years
The gravest thing to be lost is our reality to be substituted and very few will notice.
Great analysis of the situation! This applies to all creatives fields like writing, art, design, etc… I just hope we don’t loose our humanity over this.
There's also AI of Axl Rose. Aixl sings "Anesthesia", "tell me what you want what you really really want" etc.
I was discussing this with my daughter the other day. Our conversation led to the following. Firstly we appreciate art because of the intention of the artist. The outcome … the art … comes from a result off the artist. The second component comes from how the art is interpreted, meaning how how the content resonates with us or allows us to interpret our own experiences. When we transfer that to to AI we are amazed by the mimicry of the program’s capacity to replicate or to gather together existing art. We are no longer inspired by the art or its intention. It is a critical point of difference. I’m not a Luddite when it comes to AI as I see the incredible benefits of the capacity of generative models to sort through the expansive amount of knowledge and ideas that has been established and provide insight into to this. A white canvas will mean nothing unless there is there is a recognition of the intention of the artist to produce such a thing.
Very well put. I just cringe with what Rick said, it comes down to consumption and I feel more than most care more about how much we can consume rather than appreciative of the source
Yes, agreed. Although the people who create unemotional instrumental music for background use in film and games and so on will be out of a job, the people who create art that is designed to convey emotions and resonate with people will still be in a job, because no one gives a damn what some computer feels about love, loss or anger.
My band is getting serious heat rn, and I think it's the right time because our local scene has been thriving more then it ever has, and I'm honestly so excited about hitting this wave because I truly believe more and more ppl will want to see REAL live bands!
I agree so much! Some things just CANNOT be duplicated by any algorithm... Best of luck!
so true - can't beat a LIVE band, playing live music. Wish you all the best, rock on!!
True, live bands are way better since they can be unpredictable sometimes.
ALL HAIL LIVE MUSIC!!! Although, Ticketmaster has already made attending large live venues like a Gestapo. Soon they won't have musicians to play those venues.
Adam Neely - was on here as well talking with Rick - recently made an episode on his channel, where he featured the 8 Bit Big Band who arrange 80ies 8bit computer games music and bring it on stage live. More than 3000 people paid to see them perform live - and in New York, of all places, where you can have the greatest live Jazz in all of the world! (their renditions of that gaming music are largely Jazz-centric). That instilled a measure of hope in me that there's hopefully always going to be people who have an appreciation for the real thing - as Rick's channel and success proves. But this stuff that he demos here... so help us god and fret buzz fairy.... 😲
great. i always wanted lemmy in my band and dave lombardo. for lombardo, it's already done with drum machine, but i am still waiting for lemmy.
In 1970 I was a musician and very good with electronics. I envisioned then that if you could program a computer with every song ever recorded and told it to write based on random combinations, the result could be something that we never heard or imagined. Talk to musicians who jam a lot and they will say good things often happen by chance. Computers are starting to do "chance" really well. I envision they will use 1/4 tones and make them sound "in tune", and make you want to dance to 19/8 time signature, lol. The sky is the limit, Moore's law is still driving this and it is not going to stop.
Simply a mind blowing cosmic shift of how deep technology can coexist within ART. Steamrolling the boundaries between organic talented musicians, who have persevered through a sea musical lessons, classical training, endless hours , blistered fingers, unappreciated audiences of…don’t like, not what we’re looking for, come back later…..
For the sake Creative Art…
Long live the Musicians!!!
music still needs to be produced. as for the craftsmanship of playing a song through to the end, that is already disrupted by DAW. you can go ahead loop beats and create instrumental sounds using samples, even though you don't know how to play any of them. how composers would earlier write music and sit with musicians to live record the track with the singer, you don't have that. That's why music sounds so bad these days. There is no exchange between artists and sharing ideas and human element that made music what it was.
How can anyone watch this video and not feel like everything you’ve done as an artist, musician, producer, has completely and utterly gone to waste. It feels like the 15 years ive spent obsessing over this is just out the window, music has been reduced to *nothing*. I cant be the only one suffering from crippling anxiety with these new AI advancements. Really contemplating throwing in the towel on this one and finding a new career before its too late
Why? Do true artists stop making drawing because another artist is “better” or more popular than them? Or do they do it for the sake of their own creative expression? Vocal synthesis has been around for ages (such as miku and such before), this is just another layer of proper control over the instrument of the voice to be used by artists which otherwise would be in the sole hands of rich elitist record companies. With this the underground shall flourish once more!
If you are an intelligent and responsible person, yes, try to find another career.
sounds like you're making music for the wrong reason dude
I know this is hardly consolation but it’s not just you and music. It’s every field of human endeavor. It’s going to rip through every industry, every art form, every pastime, and obliterate human society as we know it. If you have crippling anxiety it is because you’re paying attention. Many still have their head in the sand, thinking these AI changes represent new “tools” for humans to use, like the invention of the synthesizer in music or the MRI in medicine. These people simply don’t understand what AI is. First it will just augment, but then it will replace. Watch as the software development industry is completely replaced by AI, with 95% of the people employed in that industry no longer needed. Considering Diagnostic Radiology? Humans will be 100 percent unnecessary in that field within a few years. Any information-based job will be gone. The last to go will be hands-on jobs, where actual physical contact is needed. Think Terminator 2, just without the time travel.
The thing is this AI "revolution" is unpaid theft because it uses all human expresion available as a resourse...
I’m 37 now. If I live another 50 years I think I’m going to witness the destruction of everything. Life is really truly going to be like living in a crazy science fiction nightmare unlike anything any science fiction writer ever imagined.
I’d shorten it to 10-15 years
The truth is STRANGER than fiction... welcome to my world. This strange future is something that doesn't surprise me much.
Can't have another 50 if you ain't had a first one. I think the dystopic future is a lot more closer than that. As someone else mentioned, but I'd shorten it to just 10 years. Tech tends to move exponentially, its going to come extremely quick.
@Xsynth sure thats why it took like 10 to 20 years to move from brick phones to smart phones. And that's why Moore's law was breaking down and technology wasn't keeping up....
I'm honestly disappointed. Were in the future and all they're doing now with their tech is erasing and blocking our comments on the internet....
@@Xsynthyup, considering 20 years ago we barely had flip phones and now our phones literally scan our fingerprints and faces to unlock themselves…I give it roughly 15 years
Wow. OMG, too much to take in. I need to think about this...
Great vid 👍🏻😀🇬🇧
I was out listening to some live local acts the other night, and the thought occurred to me that these intimate, live settings will be the last stand in what will inevitably become an AI dominated world. I can see a subculture developing of people who require "proof" of a human performance. Where live shows, with live instruments being played become a very real valuable commodity again. While the majority of the population simply won't care, I can see a counterculture developing from this. Like a punk or grunge movement of the past, rebelling against "the machine"...literally. The people that mindlessly accept this have already been conditioned into this and will easily fall into step. But there are some of us who, for years, have been screaming into the void that "something is very wrong here". The rise of AI is a welcome crescendo in this symphony of 💩 that we've been enduring for the past few decades. We can finally separate the mindless robots from real human beings, those of us that refuse to give up our humanity--ZR
come check out what's happening in the jam scene these days!
Live music can draw huge crowds right now; hopefully that will continue.
I believe this
Amen.👍
@God In The Glass duh
You are 100% correct. AI is a race to the bottom. Art, music, writing, the human versions will be a novelty. Man I'm glad I was born in 77
Young punk...😀
and I am glad I was born in 78. Transformers are more than meets the eye!
Great video, Rick. Because of this, I believe it’s important to consider being an independent artist, learn how to market and build a loyal following. Your loyal fans will support your original work.
On top of that, I would think (hope) that some tech geniuses will come up with a platform that only support real artists. There’s always that underground resistance.
This all happened with electronic programmed drums a long time ago. No more studio drummers needed. And of course nobody buying the records or listening to the music complained. The only ones that got hurt were the drummers. I am a drummer. And it kind of makes me feel good that finally other musicians and singers now have to deal with what we drummers have delt with for many years.
You're so right...people only care about the final product. They don't care who created how, how they did it, or how hard artists work to create music. They just like it or they don't.
This perhaps will cause some to ponder the nature of creativity and, in some way, humanity.
If people only want to buy a commodity product, it doesn't matter if a trite, meaningless formula was operated by a person or a machine. If people want an emotional connection to celebrate a fellow human being's original, unreplaceble creative act, it does matter how it was made and by whom. Paint by number kits can give you a halfway decent Thomas Kincaid but not a Van Gogh or Picasso. Adding more megapixels won't generate Monet's choice of daylight and fog. It all comes down to whether you want a product in the background to alleviate boredom or an artwork in the foreground as a worthy focus of your full attention.
This is fascinating stuff... terrifying in some ways, but fascinatinig on so many levels. I'm really glad you juxtaposed Cobain & Lennon with Drake & Kanye, because the one thing you know about Cobain's original records is that the kind of vocal processing that is slathered all over the Drake & Kanye tracks are things that Lennon didn't have, and Cobain would have bristled at using, even though some of it was available before Cher broke the Autotune secret. What I find is that AI is really good at spoofing voices that are already heavily processed, and much less convincing when it comes to "natural" singers who have virtually nothing done to them in production but a little bit of reverb and EQ.
I watched your tribute video to Gordon Lightfoot last night, and what struck me is just what an incredible vocal sound he produced naturally with virtually no processing. It'll be a long time, I think, before there's an AI that can duplicate what he could do vocally. Could an AI do a convincing copy of Cher's "Believe" from 1998? I think it could. But could it do a convincing copy of Cher's cover of Linda Ronstadt's "When Will I Be Loved" (originally written by Phil Everly) the way she belted it out in 1975? There I don't think so. And it's not because of the talent of the performer, but because of the way things have changed in production from one to the other.
Fast-forward to Kanye West, whose infamous live attempt to sing "Bohemian Rhapsody" is a pretty good example of what his natural singing voice sounds like. Could he sell a record without the effects that make him easy to copy with an AI? Even before the recent heel-turn of his career, I don't know. It feels like in some ways, the tastes and styles of vocal production in pop music over the last 20 years have been something of a devil's bargain: the electronic perfection of Katy Perry's "California Gurls" over the organic imperfections of Michael Jackson's "Thriller" has come at the cost of opening itself up to convincing AI duplication.
The measure of a vocalist over the next 10 years may not be a question of who "sounds good," since you can get "sounding good" from a box now even more than before. It'll be a question of who "sounds human"-who can make you aware through their singing, however imperfect, that you're listening to a real human being sing about something, and feel some way about it while they're singing it.
It'll have the effect of making some singers more "digitally replaceable" than others. And that's a seismic shift in the landscape that everyone should be concerned about.
Or maybe happy about (full-on bots replacing semi-bots). In any case, good comment.
Great comment!
Sadly, I think you’ll be shocked at how soon AI perfectly replicates singers from the 60’s and 70’s.
Great thoughts there. Unfortunately time is on AI's side, not ours.
Eventually AI will get better and will be able to replicate unprocessed voices too
im young! (ish, 30), and i still love playing from real valve amps. the other stuff is good and has its place but i dont mind moving around a 1x12 mesa or something
Here’s something that might be interesting with AI: What would Joy Division have sounded like had Ian Curtis lived? The Allman Brothers had Duane not died? The Doors? It would be almost like a parallel universe.
We all hoped there would be another music revolution but this isn't quite what we expected.
musicians are even safer than us programmers
I'm an old pro from the 60's & 70's & 80's- - This is actually the music revolution I expected after the simplistic rap & hip-hop 'music' was introduced & accepted in the early 90's . . along with auto-tune . .
@@gareof more than accepted, got way bigger than it deserved to be. But anything that makes money is going to pushed and pushed more.
You know how to make God laugh ? Tell him about your hopes...
@@dmacrolens gee that's a help, if I want your opinion I'll squeeze my butt cheeks together and produce gas.
I've always enjoyed a live band and appreciate true talent. Nothing beats the personal interaction and togetherness people enjoy. Bring back the days of Woodstock
Until the day that can also be faked.
I used to think the same… I thought using loops was cheating, so I programmed my own using samples. I then thought using samples was cheating, so I recorded real drums. I then thought that programming it was cheating, so I learned to play drums for real. I then thought using bought drums was cheating, so I learned to make my own. I then thought using premade skins was cheating, so I killed a goat and skinned it. I then thought that that was cheating too, so I grew my own goat from a baby goat. I also think that is cheating, but I’m not sure where to go from here. I haven’t made any music lately, what with the goat farming and all.
@@autumn702 ABBA Voyage
@@ProfParzival Forgot about that, yeah. Good one.
@@KeithWilsonUK First they came for the communists...
Brilliant presentation!
An important point is audience/consumer acceptance - something that's always accompanied technological change. The general trend is that first that can tell the difference but take the convenience, then they don't care, then they cease to be able to tell the difference. The mass produced/convenient/ersatz version doesn't actually have to be as good as the original but it generally has to be cheaper to produce and purchase. One example pertinent to musicians is that, despite its ubiquity in TV and film, the vast majority of people have perhaps heard a real orchestra twice in the past year if all. Good thing or bad thing, it's a thing.
Brilliant take on all of this. The guys at work were listening to music and it was AI. They had no clue that it wasn't the real artist until I explained it. You hit the nail on the head with everything. I am a bit old school you could say and would rather listen to music through the old amps/speakers rather than off a lap top.
NO matter what the future brings in AI & technology as a whole. Nothing can replace a real feel vibe a true artist sends from the heart & soul. "NOTHING" Real Talk! Be Cool +++Peace, Funk & Rock n' Roll 4 Your Souls+++
For the artist, it becomes a re-commitment to art for art's sake, such as never experienced since prior to monetization. Real Talk, Authentic Speech, Genuine Exegesis, Veritable Proclamation... you get the point.
ok, but what does the artist eat?
@@RobertoFrobs The food they buy from a different job.
@@rob2039 I do think that AI will make stuff better than the marginally talented and the truly rare and gifted artists will still break through, but it does beg the question, how do you get a chance to develop into something great if you don't have a chance to be not so great as you are finding your voice?
@@rob2039 Rob
@rob2039No videos
long term, who will need or want an artist? nobody
i mean, it is out of question that we wont be able to compete with ai even the slightest.
If I were a major label artist, I would trademark my own vocal sample RIGHT NOW. Then I would scrutinize the "use of likeness" section in my label contract.
If I were a demo vocalist for a professional demo studio in Nashville, I would just start looking for another career.
If I OWNED a pro demo studio...I would be figuring out how to offer specialized vocalist samples for a premium upgrade:
"Pitching to Tim McGraw? Jason Aldean? And Morgan Wallen? For an extra $50 bucks a pop, we can give you alternate AI vocal mixes of whoever you want so that the artist's team can hear what the song would actually sound like with him or her singing it..."
Since a pitch demo never gets released...no need to pay any royalties, right?
Wow. Really interesting 🧐 great segment.
As someone with an IT background, kudos to Rick: your short explaination of AI was on point.
If the music industry follows the streaming model, we will end up with many indie artists. Streaming services are a money pit, and eventually fragmentation will push towards indipendent creators/artists
Well hopefully that happens, but my gut tells me that unfortunately AI will end up killing any chance of indie artists, like me and my band, of getting an audience
@@Drake9X ay trust me bro. If you and your band make good, original and most importantly, AUTHENTIC music, AI will be no threat to you. Trust me, there so many people out there looking for small bands, small producers, small players that have that authentic and unique touch. Just keep being yourself, being honest with yourself, and being honest in your art and I can guarantee you that you will make it. Art is at a huge pivotal point right now, and people like us are on the right end of that transition.
@@justayoutubeaccount7671 i hope
@@Drake9X I've reached a point in my own personal artistic career and endeavors that hope is of the past. To me, It's just a matter of time, I've seen my own potential and I know what I'm capable of doing, so me imagining what millions of others like me could do makes me certain that human art will never be surpassed by AI.
My prediction for not so near future. There will be streaming platforms, where you will be able to chose the song and have it generate (or play regenerated) version of it in a style of any band on the platform and with vocals of any singer on the platform.
Was thinking something similair- platforms will be created where you can select your singer, guitar player etc and have it spit out a song with your dream band (ie Axl on vocals, EVH on guitar, choose song style slow fast punk melodic etc)
Imagine, you just input a melody into an app and an AI builds a song around it
No need for a streaming platform. No need for record companies. Content will be generated 'on-demand' by your laptop or other device or cloud. Each new song will be custom tailored just for you based on your current mood.
Honestly given perfect tech, this'll be the worst thing ever to happen to musicians and the best thing ever to happen to consumers.
That sounds ilogical acording to how music industry works, wich is people listening the same song over and over until it enters your memory. And it wil be always based on old music. Imitation of imitation. The WORST thing that can happen to music. Music needs sofistication to evolve, something that barely happened a couple of times over the past 120 years.
Yeah and like the above stated live bands will be valued more maybe I also think there could be a value rise in handcrafted things again maybe in the future. Artists should advertise their handmade label more and more.
This was such a fun video to watch thank you
I feel we will have apps that don't stream music - they create it on demand. You just tell the AI what genre and artists you like, in what mood you are and it will do an infinite stream of new music.
Prescient.
Yup - makes sense! I just checked out an AI RUclips channel with Harrison singing Oasis, Damon Blur singing Beatles etc. etc. and the comments were basically a stream of 'requests' . . . 'can we have X singing Y' over and over and over. The dozen or so songs they had sounded like shite to me but then again I've been around awhile - still have the original Beatles singles I bought in the 60's (and I've spent the last 40+ years of my life in recording studios). The novelty will wear off for people like me, but the kidz????
I don't know if I see this replacing those moments of listening to your favorite tunes in the car, but I can definitely see something like an infinite generative background jazz or lofi beats being very popular.
Good idea 😂
Sounds like hell.
This is craziness! But I'll tell you, I've been playing guitar and writing songs for over 20 years. I do it because I love it. I do it for mental stability and for soul survival. And AI can't take that away from me. Have a good day!
They want to take everything away from us and sell the simulacra right back to us. And they will.
Creativity for the love of it and soul survival will survive ... AI generated "music" to the industry is just a product (I'm so tired of the use of "product" and "content"), something to shovel to the masses who don't care and just see it as background noise to get through the day...
Keep on creating!!
@@hurdygurdyguy1You can use AI in creative ways, artifical a Capella and voice (miku-likes) have been around for some time. This just hands everyone the keys to popular vocal instrumentation which previously only elite record companies were holding onto. The underground music scene shall flourish once again!
Your heart is set in the right place bro. I wish you enjoyment and fulfillment in your art! good luck
Spot On Rick.
The "B side" to all of this is where actual singing - or playing an instrument, goes back to being almost totally personal. "Music" in in the AI age wont even have a human face at its shopfront anymore but it will be spewed out to billions.
Anything other than the output of large media companies is going to become very small - and will only happen at a people level. This is already happening and has always been the flip side of commercial music. The difference is it will be about exploring the territory that will be lost to the 'Music' factories. There will be an opening for "community based media" (not a facebook or youtube community - these are commodified communities) which may or may not be international - perhaps may only be local.
For those who care the reaction will be to look inward and locally - but for those who dont care there'll be an ever decreasing diversity of musical diet that they wont even be aware of. Where mega culture eventually goes the same way as any outdated industry.
The quote you read from UMG was absolute hip speak with about as much integrity as a drug dealer. Using the term 'ecosystem' in regard to the music industry they are a part of is a bad joke.
Whats so scary is how new this is, and how far this could go in a few years! It's only going to get closer and closer to the real thing.
I remember when music was a voice for the soul and what was impressive was that real people could make real sounds with their own voices.
that's exactly what it is all about. thank you friend 😃😃❤❤
… and used instruments made of wood, glue, metal and bits of animal flesh.
there will be a value placed on that as it'll be increasingly rare to find music that hasn't been touched by a.i.. but I would expect the popular music industry to be adopting these technologies at rapid clip.
I remember when we use to listen to the music of nature like birds singing or whales calling and then someone started mimicking them and then Bongo started beating on a hollowed-out tree trunk and things all went to hell. By the way, that's how bongos got their name.
Dont forget all the drugs. The drugs did some great singing
To be fair to real musicians, we should be able to have AI audiences that tell us we're totally awesome.
I like that idea.
'Ai audience' is a contradiction in terms. The Ais are all interconnected at the speed of light, so there is really only one Ai. When it comes time for "them" to vote, remember that, as one being, it is only ever entitled to one vote.
HOW MUCH MONEY DO YOU THINK THAT YOUR AI AUDIENCE ARE WILLING TO SPEND TO HEAR YOU PLAY OR WHATEVER.
Truth!!
@@DOOMJESUS I think they should be able to stream my music so I can make coin.
Thank you Rick for enlightening me. I always had worries of how artists and producers are going to thrive and survive with this technology coming in the future. I like your take on this.
if you are a musician you need to watch this, whether you know it or not, A MUST SEE FOR MUSICIANS !!!!
This is also a big question in the Voice Over / Voice Acting community.
New AI software is being released everyday and some of it is very good at creating realistic voice overs. I personally know a few people who are VOs and they've already had their voices cloned and being used on work not related to them.
So again, the question is, "do I own my own voice?"
A voice is a combination of lots of things: tone, pitch, timbre, inflection, etc
So which part - or combination of parts - is copyrightable? What if someone else just so happens to have a voice similar to yours. Who owns it then? A lot of hard questions without any answers.
And people could train it on several peoples' voices, to make a hybrid artist. Who ownd it then? What if it's trained on 2000 artists?
A license should be required to use AI
@@JonasViatte This is really cool from a creative standpoint. It's like mixing and matching guitar gear from two different guitarists to create something new.
They were killed when they went with actors for animated movies
You have to admit the fact that Napster was notorious for having mislabeled tracks and now more than 20 years later and the “Black Hole Sun - Nirvana” file I downloaded has become a reality, it’s all come full circle, maybe the joke was on us the entire time and Napster knew all along of what’s to come! Its digital destiny fulfilled!
I can finally, truly listen to Bob Marley - Don't Worry Be Happy
Digital Destiny is a great band name (stolen, sorry not sorry).
Saw McCartney live in Tampa recently. 72 year voice showed, but still loved the show.. I can eventually foresee performers as such having AI substitute their live vocals.
Wow, I think you're spot on with this prediction. This will absolutely disrupt the music business! I hadn't really thoight about it this way until I saw this video.
I always love to hear what Rick has to say. I regard his opinion on AI very highly because of his thorough experience and knowledge of the music business. It certainly ain’t going away. We have to figure out how to live with it, use it fairly and wisely and avoid participating in a race to the bottom for professional musicians. How to do that? I have no idea! I love making music, and I’d hate for an algorithm to whoop me at it in a few seconds.
like with any new tech. We're forced to wander the darkness and stumble around for a bit until someone has a very obvious idea no one hasn't thought of before.
AI can't whoop you. It can't tell your story, musically. Only you can.
It's been a race to the bottom for pro musicians for a long time now. Unfortunately.
Once again you are providing us with a thoughtful insight of music today. What is happening it's kind of scary for us that spent all our life on learning our craft.
Here is my thought and hope about this: LIVE MUSIC WILL BE BACK!!!
Yes, the sales of recorded and streamed music will still happen (as little as it's happening right now), but people will re-appreciate the value of live performances.
You may say that I'm a dreamer, but I'm not the only one....
Actually very much this. Copycat spill out will pollute whatever there is left, and so the people who do care will go out and get the real stuff where it has always been. That is at live performances.
Digital music will be worth less and less with progressing homogenization, whilst people who can play will be scarce and wanted.
live music played by real musicians or by 3D AI holograms ?
@@helltao777 It's getting to the point where "live" music is acts pretending to play along with backing tracks because they can't recreate their overproduced recordings in a live setting
Yes, yes. YES. There may be fewer of us, but we will still need to practice our craft and connect directly with other humans.
I love this comment..and hopefully it happen
That's why I love busking. People see me play, they feel something, they react. The rest
Amazing point of view, I agree with it.
Your lighting looks fantastic! Your studio looks so warm and inviting. Nicely done!
It’s all fake light…
Green screen AI
@@deirdre108 It really had me believing Rick has a bunch of real amps for a minute there
@@TheMattmatic 😂
@@TheMattmatic He does. He has a video when he built the studio.
Great points, Rick.
I’m 30 years old. I will have to finish my time here on Earth as this technology develops further, and my children will grow up in a world totally immersed in this new reality.
I enjoyed this quite a bit and I hope you continue to make content discussing what might very well be the last period of human musical ingenuity.
It is unimaginably insane what is to come. In every direction imaginable, and in ways and to extents unimaginable. I wish you the best, brother.
I’m almost 35. I don’t know about you but I was experiencing some uncomfortable existential dread toward the end of this video
try not to die in the civil war man.
@@dontbothertoreply9755 I think the civil war is probably going to resemble something close to all of us just annoying each other to death
No doubt. I have a 9 year old niece who enjoys her iPad and when I said something about a radio station she said, “what’s a radio station?” Um what? She said, “I have modern logic.” We have to remember, it’s just technology, go give someone a hug.
Back to the local scenes for upcoming bands. Tbh, I kinda like it that way.
Good video. Straight talk.
No wishful wishy-washy thinking.
Great video Rick, I must say for us songwriters, this is one scary prospect. It’s hard enough now to get any recognition, but if the gatekeepers (record companies, Spotify etc) generate their own music it means they won’t need real musicians/writers. Let’s be honest, what are these gatekeepers really interested in, creativity or profit? We all know that it’s profit. However, there will be a backlash as people want to see real music played and created by real people. Unfortunately, this might be the minority as the average “Joe public” only cares about the end product, and not how it was created. Anyway, this won’t stop me doing what I do, we must keep the faith!
Sadly as Rick and you said, people don't care. We've all been trained to be consumers and that's all people are these days.
If the AI can imitate well-known artists, the artists should get their act together and make music which is more difficult to imitate. When I say "more difficult to imitate," I mean "more original." If the AI can *NOT* imitate you, that means you're making music which is more interesting.
How many people, including many concerned musicians, think about - and make decisions about - products based on how they're made. Not many. We can't expect a world we don't create ourselves.
JUST SAY NO TO AI IN MUSIC!!!
Topaz, I didn't read other comments before posting so I must say that I agree with all you say here. Up to and you saying "Anyway, this won’t stop me doing what I do, we must keep the faith!" I wish you luck!!
As a professional animator in my industry, we have been hit really hard too. I'm not exactly sure why this is all targeted at the cool fun creative jobs people are gifted to do but its scary and I honestly wish I could go back in time.
It's not just Creative. Think about what will happen when AI can replace all the Finance Bros, lawyers, accountants, marketers, etc. IBM just held off on 8000 hires because they sourced those jobs to AI. There's a whole heap of trouble coming for a lot of careers.
@@tomserafini9957 i know its so sad
I think one reason that we're seeing AI tackling a lot of traditionally creative tasks is that those tasks are exactly what many people predicted AI could *never* do. Thus, it's a challenge, and the guys in AI took that challenge seriously. Back in the 1980's or 1990's there was a professor in my college who was very interested in getting computers to write short stories. At some point he had a breakthrough of sorts, and showed off a short story that was created by his AI. It was an "okay" short story. Not particularly good or interesting, but it was good enough that a casual reader might believe it was written by a real person. To me it seemed like an awful lot of effort went into writing a pretty lame story, but to him the point was that a *computer* wrote that lame story. He did it for the challenge of it.
I read a comment, don't remember where which went sth like this:
When I was young I thought robots and computers will take care of all the hard work, so we can concentrate on arts and creativity. Turns out, AI is doing art now, but it's still humans flipping burgers.
@@garanceadrosehn9691great point, I can totally see that
Great RUclips video. I was there at Universal Music when Napster was around. Correct... Your analysis is great. Question is which version of Rick would we prefer? Rick Beato or AI Rick Beato...
Spot on Rick! Clear logical predictions.....