Do Orient Watches Have A Future?
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- Опубликовано: 21 авг 2024
- Since the 1950s, Orient has been the third most famous Japanese watch brand behind the superpowers of Seiko (Orient’s parent company today) and Citizen. However, despite a cult following for their budget dive and dress watches, this is a company using antiquated movements and with a backward-looking brand presence. In this video, I would like to examine Orient’s history to understand if this is a brand with no future.
#orientmako #orientkamasu #orientwatches
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Photo Credit: Seiko Watch Corporation / Citizen Watch Co., Ltd. / Orient Watch / orientplace.blogspot.com / ETA SA
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No, Orient doesn't make snotty $1k watches. What they are doing is making better watches than Seiko for half the price.
I have 3 Orient watches. All 3 were below $200. They keep just as good time as my higher end Swiss watches. I hope orient continues to grow in the watch world.
Orient is already the 3rd largest watch company in Japan and they're growing, not shrinking. They offer the best value proposition on the market and have increased sales for 7 years in a row with no end in sight. While Seiko mocks its customer base with unwanted "upgrades" and continued QC issues, Orient continues to grow by giving customers what they actually want at a much better price. I'm pretty sure they'll be fine.
facts.
Facts on facts.
@@galacticcaveman4045 x
Agreed but the issue with Orient is less option for small case
I own one Orient, 52 years, still using it at this moment...
This video totally misses the role of Orient in the market today by focusing too heavily on movements which only enthusiasts care about. With the vacuum created by rising Seiko prices, Orient is left as the sole bargain, entry level automatic watches with a big brand name. Their future looks very bright. They can however, improve marketing and distribution as alluded to in the video. They have no presence in the US.
Even without an official presence in many countries, people are going out of their way to source Orient watches. If that is not a testament to the quality and the design of Orient watches, then what is? This video was made by a person that, and it pains me to say it, has no sense of style.
@@independentthought3390 Totally agree. Orient is a great brand. If managed (from marketing point of view like Rolex or Omega) it would easily surpass many Swiss or even German brands). Take an Orient Star running-3+5 sec a day with power reserve, under $1000. Huh? Is there any Swiss brand capable to offer this? Even with an ETA modified movement? Rhetoric question.................
They can also improve their models’ names (especially non-diver models) and reference numbers. That might go hand in hand with improving their marketing.
I have several Orient's...at least twenty...Love most of them!
@@independentthought3390 truthfully I feel people want them because they look really good very nice and are very cheap however I’ve read online about these watches and a lot of people have complained about having trouble with the movements in them and no one will really stand behind them??? I really don’t know I’ve never owned one.About 10 years ago I bought a citizen Skyhawk $$$from a jewelry shop and it was nothing but trouble I had to have it fixed several times and each time I had to pay to have it serviced and it weren’t cheap. Two years ago I had to have the movement replaced in that Skyhawk and now it’s broke again.I’ll never buy another one.The other day I bought a Pepsi style Casio Duro and I love it,,,they don’t cost very much and they last a long time and you can do all kinds of modifications to them.
I have both Orient and Seiko watches amongst others and love both but must admit that Orient does have better attention to detail and less quality issues relating to alignment than others. Plus they have probably one of the best bezel actions on their divers than many more expensive brands. Orient have been around for 71 years and will be still around when many other brands will be nothing more than distant memories.
Orient is better than Seiko but people don't go to Orient cause of their "original" designs they go cause of the offering and bang x buck pieces, you go and get a Ray II (like I did) cause you need a sport watch that you can enjoy everyday and can really trust on, keeping a classic and eyecatching look...and yes..it is an in-house movement for under 170 usd I have great expectations for this brand in the future.
Orient and Seiko are the same thing, really. Orient has been declared a dormant company, so it's very likely that the watches are made in the same facilities. To say that Orient is better is absolutely ridiculous. It is possible to argue which one is the wiser purchase, but that wasn't your argument. I do agree that they are, generally, more affordable. The movements don't seem to hold reserve well (shorter power reserve) and tend to lose accuracy. That's an issue for me, but if it's daily wearer for you, I could see the former definitely not being a concern.
Agreed!
The time can be advanced or retarded if you open the back.
Si if it runs fast , it can be adjusted.
@@cyphus5 well you dont own any orient you cant talk., i dont have that porblema you descibe in my bnabino, watch is even more precise thna my rolex.
I have a completely different take. I see Orient filling the void created by Seiko dropping out of the entry level dive watch market. The pusher date function has been dropped by Orient and their movements have been improved. I predict Orient is going to thrive!
I own three Orient watches . An Orient Mforce Bravo, a Orient Triton and the new 2020 Orient Mforce watch . I love my Orient watches and in some ways puts Seiko mid tier watches to shame .
Did you buy it from OrientWatchUSA? I’m trying to find out if this is part of the actual company , or just a supplier
@@LifeIsAGameClips don't waste your time with them... overpriced. You can find plenty of Orient on Amazon, eBay, and grey market dealers. Find the watch you like and shop for a reputable seller.
Watching this wearing my Orient Sun and Moon. The level of finishing on the dial is unreal for the price. And here in France, the distribution is not that bad, Orients are readily available.
I own 7 Orient watches, but only the Sun and Moon and the Triton will remain in my rotation. That tells me that Orient has a problem.
Sun & Moon is an astonishing design. I have 2 of the vers. 3 (white and blue). These are great watches.
Same in Spain, when you look at 100€~400€ range Orient it's unbeaten, only Citizen come close maybe.
I'm wearing a Citizen Promaster diver as I watch this, but earlier I was wearing a Kamasu Gen 2, with a suit, no less. The majority of my modest collection is built around Eco-Drives and Orient automatics, with a smattering of Seikos and a few "homage" pieces from....well, you all know the seller. What I like about about Orients is how much more high-end they look and feel than they actually are in terms of price. Honestly, every time I decide on a new sort of watch I want to buy, it winds up being an Orient, an Eco-Drive, or a "look-alike" that fits the bill while not breaking the bank.
@@hcwm2 Maybe Orient doesn't have a problem at all.
With the designs of the new Seiko 5 sports seemingly targeting the fashion market and their enthusiast range ("Alpinist," Proxpex, etc) now costing upwards of £500; Orient seems to be filling the gap in the affordable £200-£300 enthusiast market. Seems almost deliberate by Seiko.
Totally agree. They represent fabulous value. I have seven Orients and the Triton/Neptune is a stunning piece.
I have 5 orients and they’ve all been fantastic in quality for the price, though I haven’t seen anything new I like since my red Kamasu. Hoping to see some real knocks outs in the future.
Red kamasu is dope 😍
Kyle, did you buy from OrientWatchUSA? I’m interested to see if this is actually a part of the company or just a dealer
I have three orients, almost by accident. They always have something for every occasion and their quality/price combination are difficult to beat. I believe that because Seiko is starting to get more expensive, this creates a stronger segment for Orient to operate in.
Bingo
Maybe it makes sense for Seiko to follow this approach.
There's very little to agree with in this video. Orient is great! Their QC beats the crap out of Seiko's, and most of their watches are much more aesthetically pleasing. The fact that they can make them available at such a low cost is truly impressive-particularly since Seiko has recently tried (and largely failed) to go up-market. Seiko stopped being relevant with the discontinuation of the SARB and SKX lines and their subsequent (and ridiculous) price hikes.
All the watches in my collection are Orient and Orient Star (except for one Credor) and couldn't be happier, I love all of them from the 3 Stars to the Orient Stars, one of the best brands for it's quality, humble and great watchmaking offer
I really like Orient. Hope they thrive for years to come.
Agreed!
What an absurd video. Seiko (excluding Grand Seiko) has made itself redundant. Orient has a large catalog of very reasonably priced automatic watches with a wide range of styles. The company makes stupid decisions sometimes, just as every company does. But its outlet in the US offers some very good sales, not to mention other retailers. Orient is what so-called fashion watches should be but are not. Orient's movements have been generally superior to Seiko's movements for years. These movements are work horses that support the watch designs.
As for these designs, singling out the Bambinos, there are by now five or more "generations," all currently available, that look very different. But there are more than Bambinos.
I have only two criticisms, after buying over 12 Orients. First, warranty repairs take way too long. Second, Orient's only true certified diver now in production looks hideous.
Orient is better than Seiko. I have never witnessed nor heard of the QC issues like Seiko has. It pretty sad that people have to be impressed when Seiko actually lines up a dial on a $1,000 plus watch. I used to really like Seiko, but I won’t pay more for less.
Orient is still the best bang for buck on the market. This includes the Ali express brands. They do get respected by anyone who has owned one.
Orient are taking the place of seiko in the lower tiers. Just look at the kamasu. What other brand can offer in-house, cheap to service movements, original designs (for the most part) good build quality and also have a decent heritage to boot.
Well, Seiko and Citizen come to mind…..
I’ve always loved watches but I wasn’t really immersed in the watch world until a few years ago. I always saw citizen as a much better brand than seiko without really knowing the history of either brand. Now, I appreciate seiko a lot and they definitely are a better overall brand than citizen but citizen makes better watches at the 300-1000 dollar segment
@@southfloridaarcheryguy114 seiko have terrible QC and citizen do very few auto's plus ther movements aren't in-house, they may own miyota but that's different to an in-house movement.
I love Orient, and hope they can refocus and rebrand with a positive outlook
I own a Bambino, blue Ray II and red Kamasu. All are accurate, reliable, and beautiful. If Orient keep putting out quality like this, and maintaining an affordable price point, they'll be around and relevant for a LONG time.
i do own a bambino, felt it on the floor and kept working well, not usual for an automatic,,,
Have you taken a look at the Orient Mako II? Doesn’t look at all like the Rolex Submariner or the Omega Seamaster at all to me- pretty original design actually, and unlike many divers that replicate the two I mentioned until the last detail. Did you know that all of Orient’s automatic movements are in-house?
Orient definitely has a cult following. I've enjoyed owning a Kamasu and A Saturation Diver. I couldn't be happier with the unique and bonkers offerings. I hope they keep it up and work towards a future.
I'm just getting into this watch thing, and will probably never afford a $1000+ watch. As such I've become a fan of Seiko. As my champagne taste doesn't match my beer budget, I can appreciate where Orient falls in the scheme of things. I think they're attractive, and people comment or ask what I'm wearing on my wrist, and I like that!
This past Christmas season I embarked on a project. A 3 watch travel/vacation collection, diver, dressy and sporty. Within 2 weeks I ordered and received a Orient Kamasu Red Dial + Strapcode bracelet, found and bought a NOS Orient Star Classic with a Bespoke Croc strap replacement and the Orient Star Outdoor with a Oriental themed print on Bespoke Canvas/leather. It’s a knock out, and if stolen piss me off but ok, great great setup. Only thing is I’m not travelling yet, so they remain essentially unworn. So much bang per buck.
With the new price positioning of Seiko, Orient gains more and more market shares and sympathy from the enthusiasts. Here I would normally say they should streamline their portfolio and concentrate on the bestsellers. But since it is an entry level brand, there are a lot of regions in this world where even a so called „non aesthetic“ watch can be their bestseller simply because of the pricing. At the end of the day: if a company can produce a Kamasu and sell it on the 200€/$ base with all boxes checked, this company is definitely doing something very much right. And I would even say that the strength of Orient, forces Seiko to look for a new price position which is way higher today than it was before. Orient stands there where Seiko was before with the SKX only with better portfolio.
I personally love Orient watches. I own three - the Bambino 2 and 4 and the Kamasu. I must admit, the Bambino 4 doesn't appeal to me as much now as when I bought it, but I really love the Bambino 2. The Kamasu has a sapphire crystal which I think is a nice upgrade. I do realize these watches may be considered entry level; however, if you do not want to purchase a watch costing thousands of dollars, you absolutely cannot beat the price. I recently just got into watches. I am a woman who just learned large watches worn by women are all the rage! This opened up a whole new world for me as I always thought men's watches were nicer. I put on colored leather straps that give them a more feminine look. Men shouldn't be able to have all the fun! LOL!
How someone can spend 13 minutes suggesting a watch is 'unimaginative' is completely beyond me.
Orient is affordable and reliable. True some of the designs are lacking particularly the hand style on many models but every so often they come up with a real winner. On a side note, I always liked the pusher and have several with this feature. Given the price point and overall quality they cannot be beat.
I have four Orients. You can feel the quality of the movement when you wind them. You never see them in UK. Accuracy is very good. Will buy another.
I have a Orient Star Retrograde and I love the complications and finish of the watch. I don’t wear it as much as others but I wouldn’t part with it either!
Really excellent watch, a true classic...
Orient Star kills Seiko £500 range easily. You get so much for your money, they are gorgeous watches.
I think this video misses the point. First, why should I care that the movement is of an old design when my blue dial Kamasu has hacking, hand winding and is accurate to better than 1 second per day? All that means is they got it right a long time ago so why spend the money to mess with it. Where else can I get a well made, good looking dive watch with a good in house movement and sapphire crystal from a reputable brand with a history behind it for under $250? If they keep offerings like that, I'd say they could have a bright future *if they want to*.
Where I agree is they have a problem with distribution and support, at least in the US. It's hard to find them for sale anywhere except the online shops in New York. And there's only 1 authorized supplier for parts so it was hard to track down a replacement stem when mine broke. I managed to get it for a reasonable price but it shouldn't be that hard. Any watch shop should be able to replace a stem but they don't want to because the part is hard to get.
If Orient can get their watches in the stores next to the Seikos and Citizens, and make it easier and cheaper for repair shops to get parts, they could sell a lot more watches here.
Steven Shelikoff,
I totally agree with what you say.
I own one Orient Star and two Bambino watches and have my eye on buying one or two more different models.
I'm absolutely happy with everything about them.
I'm looking for the on line Orient spare parts supplier that you mention above as there are no agents for them in my country anymore, appreciate if you could help me out.
Many thanks. ⌚
@@ivanmaxwellkahn6053 The parts supplier isn't online but if you call 213-989-2019 they might be able to help if you're in the USA.
@@StevenShelikoff
Thanks very much for your response,
unfortunately I'm not in the USA
@@ivanmaxwellkahn6053 Says in the user manual that Orient stores replacement parts for 7 years after end of production, so hopefully you can find a way to source what you need. Perhaps someone trustworthy in the US could order that and have it sent to you?
@@smokincooks7661,
Thank you for your informative reply.
Orient USA said they will do the service on any of my Orient watches if I can ship them in,
but actually that would be far too expensive freight wise and insurance wise when converting the amount to my weaker currency.
At the moment I'm looking into replacing a caseback on one of my new Bambino's that arrived badly scratched from Amazon.
It does not pay to send the watch back to the Amazon after paying import taxes and shipping, so Amazon agreed to gave me a 20 Dollar discount,
but the watch is still remains spoiled,
it must have been a return and the item could have been dropped.
Orient,USA informed me that they don't carry spare case backs in Stock.
So I'm stuck with a damaged new warehouse soiled watch, unless I can get another caseback. ⌚
I recently picked up a ray raven 2 and took it on vacation as my alternative beater watch, I actually ended up wearing it every day and by the time I was flying back home it had already become one of my favorite pieces.
FYI, the Valjoux 7750 has sometimes been dismissed as a cheap, mass-produced movement from the 1970s.
i own two Orient watches, they are both great :) hope they turn things around
I recently bought a Orient Ray ll. I really like it! I plan on buying the Orient Kamasu next.
lol, same as me! I started with a Ray II, I was so impressed that I bought a Kamasu as well. Hope you enjoy your Orients!
I mean, I purchased one of their higher end orient star open heart sport watches recently and for price to cost ratio I'm actually pretty impressed. Paid about $500 on the Grey market and I get a nice design, solid end links and links, milled clasp, signed crown, sapphire crystal and really great finishing with an in house movement with a decent amount of decoration and made in Japan. It feels much better quality than most of my seikos for the same price and rivals some of my Swiss pieces in quality. They'll always have a market for people who value a good bargain imo
What a load of crap. You are saying Orient should be more like Seiko or Citizen, with hundreds of different designs, most of which look extremely cheapish or ridiculous, and are clearly "borrowed" from some other watchmaker? Orient watches are instantly recognizable, because Orient sticks to it's own recognizable elegant design. That's why Orient is regarded so highly by so many watch enthusiasts, and that's why Orient is one of the watchmakers with a very bright future ahead of them. I'm afraid to say this, but the only problem I see here is that you sir, have no sense of style.
Went to a Bic camera in kyoto in dec. The seiko section was nice, the grand seikos were exceptional as usual, but they all kind look the same... The orient section had all sorts of designs, and the orient star section was definitely punching upwards. Orient is doing big things, and I love their watches.
I would buy Orient diver instead of seiko 5, simply because it is made in Japan, not China.
I have one Orient (Kamasu) and I love it. I also own Seiko 5 and it happens to be made in Japan
orient are the new seiko. seiko take the piss
they sure do!!! the designs are much better than their parent company seiko. i got their SUN & MOON V3, BAMBOO GEN2 V2, SYMPHONY 3. very expensive great looking watches for the money!!!! also got their diver with killer lume and power reserve. TRITON/NEPTUNE. inhouse movements. cant go wrong.
The only thing I don’t like about the Orient divers is the crown is hard AF to screw down. Sometimes the bezel is hard to turn but don’t really use it anyways
That's my only gripe with my Kamasu. Crown is just too small. Dont have issue with the bezel though.
I have owned two Orient watches. I still have one and I gifted the other. I bought a Citizen and traded it a week later. The only Seiko I have had is of the Grand variety.
I think something that should be mentioned is that Orient Watch Co. is a fairly small company compared to their competitors and parent company (Seiko). They accomplish a lot for what they are and offer it at lower cost due to movements being somewhat older and less refined, but they manage to keep it in-house which is another interesting feat. I don't think they're going to disappear anytime soon. They have a fan base and their quality is above what I have seen on recent Timex automatics and other entry levels.
I think Orient offer equal or better value than lower to mid range Seiko watches pound for pound. I would not be surprised if some parts are shared. Whilst it brings frustrations on some fronts there is something appealing about having a somewhat relatively exclusive imported watch i.e. not something that everyone can wonder down to the local high street and pick up during their lunch break.
I just bought a orient with no name. Green orange bezel. I loved as soon as I pulled out of the box. Yes it’s not as refined as seiko but I paid $250 for it brand new out of the box.
I just received my orient 3 star automatic watch. Wow what an gorgeous watch. Quality very good. Looks extremely expensive. 👌
Great video of Orient and this is coming from an Orient Star collector. You are absolutely on the money that Epson should let Orient be, once again, an "Orient Watch Co." if it wants to flourish again. Let the watch people lead the company and step away from the mindset of an industrial parts / brand mindset.
Fyi, Seiko actually gets many parts from Orient and Epson and not really the other way around.
If you buy an Orient from any retailer in the UK, including Amazon or another online company, its the retailer not the manufacturer to whom you should bring up quality issues. If it is not fit for purpose, the retailer is required to at the least refund you if it's not possible to address the problem (and at the price they sell for it probably isn't) so you can either try again with another purchase or decide against. I'd suggest that watches such as the Kamasu have taken the position of the SKX compared to the Seiko 5s in terms of great value automatic Japanese dive watches, design and bang for buck.
I never knew Orient was such a great brand until I got one, Thanks to RUclipsrs like you.
I am absolutely in love with the open heart Orient I recently got. Beliebe me they are as beautiful, as classy, as well built as a watch that costs twice the Orient's price.
Close your eyes and get one, nothing like Orient at that price range.
Orient is better than Seiko… there, I said it. orient has better designs, prices are reasonable, and they have a ton of models. Seiko is trying to move upmarket, where they dont belong.
I kind of agree with you. I own three Orients and six Seiko’s. Two Orient Mforce watches and one Triton with power reserve. They are awesome 😎 watches and love them . The only Seiko I own that’s better is my Seiko sbdc033 Sumo/Blumo. My Blumo is my best and favorite watch.
@@silverghost4206 which do you like better? The Orient Triton or the Orient Star diver ? My other two Orients are the new 2020 Mforce and the Mforce Bravo 👍🏻
I would not buy a Seiko for a 1000 bucks but I would a swiss one tho at that price.
When you're looking for a Seiko, there's always a better, cheaper, Orient or Citizen alternative. Of course if has future. I love my Orient Vega.
Spot on. Seiko just keeps pricing its watches out of my very frugal range. Besides, none of my Orients have alignment issues.
My first diver was an Orient. I got married wearing it. I love Orient. If a movement keeps good time, does it matter if it dates back 30 or 40 years? I think not. Miyota keeps cranking out rotors that only wind one way. They rattle and some have a dancing second hand. (Just ask "Watching James", man was he embarrassed!) I bought a Seiko 5 field watch 5 years ago that didn't hack or wind. It was $60. They upgraded the movement and now it is $260. Better for me or the company? Mineral crystal...unsigned crown... $60 was the better deal. Now you have to watch RUclips reviews and shop AliExpress to find prices like that. And I do.
I own 3 Bambinos and a Sun and Moon. The red dial Kamasu is next on my list. For the price, you can't get a better dress watch in my opinion.. I also have 5 Vostoks that I love as much as my Orients and several Seikos. Inexpensive doesn't necessarily mean cheap.
i ahve one bambino and a komandierschi limited edition, great wathces
The Orient Ray II was the first proper automatic watch i ever bought. I was so impressed that I now own 3 Orients, and probably more in the future. They offer tremendous value for money, and are the perfect first watch for someone like me who are just starting out. You cant go wrong with an Orient watch IMO.
Interesting stuff. I've owned a stunning Orient Bambino small second which was one of the best designed watches in my collection, if a couple of mm too big. As a brand I see them slipping in under Seiko as Seiko moves upmarket to protect share and margin. SE's weapon to combat Chinese competition. But, I doubt there will be a significant Western/developed Asian 'very affordable mechanical' market in 5, 10 years time. Meaning Orient will be targeted at emerging markets, remaining an enthusiast niche in the West.
At least they have their own movements rather than many of those Swiss counterparts
Regular Orient left me a bit disappointed.
Orient Star, however, is my daily watch and likely will remain so forever.
Dear RUclipsr,
Is your assessment of Orient Watches based on objective findings and watch performance, or on personal preferences? Those who care nowadays on accuracy and reliability of movement are the domain of a few horologists, who dedicate their live to it, not to the average Joe, who is like most people, who cares about the design and its awesomeness. If I want time precision, I can simply rely on my smartphone. I invite you to challenge me on my perspective on wristwatches.
Not a fan of divers or Orient, I was nevertheless impressed with a Pepsi bezel Orient diver that a friend showed up wearing. Nicely finished, very solid, and a nice bracelet and clasp. Only niggle was a bezel that was so tight my friend thought I'd broken it when I finally got it to move. (I was beginning to wonder myself.) I don't mind their logo either, quite distinctive.
Looked hard at many dive watches.. Finally ordered an Orient Triton in Green. Superb 👌
Orient is the new affordable king. You leave them be now
I've got Orient Defender 2 and I love it. It is stylish, accurate and very quality watch in good money. Definitely, I going to buy next Orient watch very soon, as I know that Orient has the best value for money proposition.
I absolutely love my two Orient watches and have no doubt that I will buy more.
Does this guy ever actually hold, wear or own any of the watches he reviews? Knowledgeable watch reviewers actually have the watch they review. Seems like just a commercial clickbaiter.
I tend to agree. I have not subscribed.
I have not subscribeď either. Too biased against ORIENT. He doesn't really know the brand
i have an orient automatic watch as a gift for my 10th birthday, still works i'm 37 now !
Orient movements antiquated? People are still buying Seiko 5’s with 7S movements to this day, which are inferior to Orient F69 which are offered at a similar price point 🤷🏻♂️🤷🏻♂️🤷🏻♂️
i have Bambino 2, Raven Ray 2 and Defender 1, all my favorite watches for different occasion.
I have 3 Orients: a Kamasu, a Bambino, and the newest version of the Triton. The Kamasu cost me $190 and runs +1.5 seconds a day. I purchased a Strapcode bracelet for $86 which elevated it a few levels. The Bambino cost me $135 and runs 4.5 seconds a day. The new Triton cost me $205 and runs +5 seconds a day. I love them and they will remain in my collection for a long time.
I suspect that Orient has as much of a future as they want to have. I like their dive watches enough to own a dozen or so. That includes a 70's throw-back that I find to both one of the strangest-looking yet oddly comfortable to wear. Don't get me wrong - I love Seiko's as well. Orient just does a better job at making entry and mid-market automatics. They are made for wearing - not for 'wrist candy' on some fashion snob. And if something untoward happens it isn't as though I'm out the cost of a new luxury car to get another one. (Looking at YOU uber-expensive Swiss brands.)
I like Orient. Many of us (consumers) care about value for money, style, and quality. We are not all collectors, snobs, or enthusiasts, neither investors. For the normal guy, the average Joe, Orient is a GREAT brand.
Inherently, every automatic movement is antiquated. Their movements are more than adequate for their price point. Furthermore, Epson has been selling orient movements to 3rd party brands. I would not be surprised to see the YN55 become as ubiquitous as the NH35 in the coming years.
Just watched a couple of your vids and enjoyed them… have you stopped making videos?
Orient has always been one of my favorites when it come to elegance and aura. I just hope being seikos little brother can help on the upgrading of mechanics even if the old tractor engines seem to work long and accurate. If they go out of business soon, maybe their limited choice of models' will help the prices hit the skys for collectors. Hope they stay.
The Orient website informs me that my closest dealer is in Lucky Plaza, Orchard Rd. Singapore. Unfortunately I'm in Sydney Australia. Still wear a Mako when diving, it's capable and fuss free.
I think the comments below seem to blow your theory out of the water
Don't give up your day job👍
🤣 most underrated comment here
If Seiko Epson wants Seiko to be mid-market and Grand Seiko to be high-end then to me it makes complete sense to slim down the Orient catalog and position it as the entry level brand. Orient would be the Mercury to Seiko and Grand Seiko’s Ford and Lincoln.
Orient is big in Brazil and other developing markets. They produce watches that are exclusive to the Brazilian market, for instance. Orient and Seiko are the only brands capable of producing mechanical movements resistant enough to upstand agricultural handwork. They still the top selling brand down here...
Other fun fact, in Brazil people consider Orients the "automactic G-shocks".
Nice video but Orient is a brand that have a price/quality market for sure; some of us like the designs like the bambino but the price is what really make their target market happy; all those details in their watches are well received and their movements are trusted so I see a long future of the brand.
Orient certainly has no presence in the U.K. market, at least at the bricks and mortar retail level. Only watch enthusiasts would even be aware of the brand here.
Orient is a brand that does not need to be ashamed of its work. It is perhaps the only watch manufacturer that can produce quality mechanical watches starting at a price somewhere around $140. I personally own their Kamasu Watch and have nothing to complain about. If some accident happens and I break it, I won't be sad about losing a lot of money, but I will be sad about losing a good watch that I liked...
I have an Orient Flight model and find it to have a consistent daily rate and a very quiet friction free self winding mechanism. No complaints.
I know do to restrictions, Orient Dealers like LIW can't sell many of their watches outside of North America.
Just bought a new Orient vintage diver. They make nice watches for a decent price.
I own a 1,000 dollar watch (Mako 2) And it retailed for under 200 bucks. It has everything I need in a watch, Screw down crown, 200m water resistance, modern automatic hacking movement, high intensity lume, fairly accurate and durable, So yes this brand has a very bright future. This watch has not left my wrist in over 4 years, 24/7 and still works flawlessly.
I have to agree with the video. I am drawn to the Kamasu, but other than their diver range, I do not see anything from Orient that I am drawn to. And they seems to have many outdated design. Outdated, not classical.
Great video! Learned a lot about Orient. What was that square watch that almost looked like an old radio dial? Thank you!
Just bought a SK reissue and I love it. It looks fantastic and Orient definitely has a future. This video seems a bit harsh against Orient and I am grateful for their affordable and quality watches.
I just picked up an Orient Triton RA-AC0K01B10B, I love it, and by all accounts it is getting excellent reviews. I also own a Kanno and picked up a Three-Star King Master Diver WV0031AA that is only sold overseas (shipped in from Japan)... Here is my point... I just accidentally happened upon this King Master Diver on ebay because Orient has made no effort to market this model in the United States... The more I hear, Orient just does not take the US market very seriously... I'm not sure if Orient is even trying to compete. Anyways I am very happy with all three of my Orients because they are good quality, look great, and are tremendous value for Automatics.... Ultimately, Orient seems kind of Niche in the US which makes it a unique watch that I dont see everyone wearing, so that is cool.... Anyways I love my Orients and I consider myself a fan...
I have the Ray II and adjusted the timing and get 0 to 2+ seconds a day. Used a Timegrapher, Atomic time and checked daily wear. Couldn't be happier.
I just recently purchased my first Orient which is Mini Triton pepsi. I Must say, it's been very comfortable and pretty decent movement for the price. It's starting to become a favourite of mine.
This perfectly insolent video misses the point of how Orient has become the go to watch for well informed watch geeks on a budget. Seiko's strategy of expanding markets to the West was not Orient's, they produced one of the most fully backward and forward intergrated companies in Japan, that is why they can produce an excellent automatic dress watch, with an in house movement, for around $150 USD; the Bambino is the Benchmark for value automatic watches. Orient believes in the concept of intelligent design may not be changed but the components should be improved and, there bye, value is achieved. For value in the watch world Orient is in it's own league.
2 years later - seiko no longer worthwhile outside of grand seiko spring drive movements which they seem to be neglecting decent new designs for (snowflake and cherry blossom and the 3 different shades of blue, amongst a bunch of bland or awful looking sports watch options). Orient has completely outclassed them in the sub $1k market. No reason to get a seiko when the NH35 is just worse than all of orients movements, and orient seems to have more attractive designs.
I literally just bought a titanium orient star today for ~$500. I'll consider buying a grand seiko spring drive when I can find a good looking one for less than $4k. At their current pricepoint id rather just save up for a jlc.
Always present unique content, perspectives.
just purchased their latest Triton...Overall pretty good...but I miss the applied crest of their logo...the printed logo lacks the class. Forget the laser logo on the crown...really cheap looking. Also...the back of the watch does not say Orient Watch Co. Lt....It just says Epsom! :(
I adore my blue dial kamasu and white dial captain chrono ..both are like a gems to me ..
Despite their past history you really can't look at Orient as a separate company - you have to look at them in context of being part of Seiko-Epson.
Also, sadly, we have to recognize that as the world becomes 'smaller' and more homogenized so too will watch designs ... many watch manufacturers will stick closely to what sells only occasionally venturing into completely different designs - in the future that may be the purview of luxury and micro-brands only .. others will merely follow what is successful.
I thought that as Seiko repositions itself Orient fills one of those niches. Orient = entry value for money watches (what the old Seiko used to be think SKX), Seiko bumps up their prices and discontinues many older models becoming mid tier and of course there is Grand Seiko at the higher tier. (This is perhaps a bit simplistic since Seiko also has other brands as well).
Therefore Orient is not becoming redundant in Seikos lineup just filling one of its pricing slots. That said they do have to watch the Aliexpress and micro-brands to make sure they are still relevant and competitive - but as we all know (regardless of who has better specs) the Seiko-Epson name carries some cachet - people will buy a worse spec'd and misaligned Seiko over another other brands with almost the exact same look, better specs but lesser known name (example Seiko Captain Willard re-issue vs. Steeldive or Heimdallr Captain Willard, another Long Island Watch reissue of SKX).
Could'nt you say the same of most watch brands? Most are using the same, or very similar mechanical movements to watches made decades ago.
Perhaps there is a threat to the entry level and mid tier brands from smartwatches, principally the Apple Watch. I love tech but prefer traditional watches for their style and durability. It is one less thing I have to plug in and remember to charge.
This reminds me of the quartz crisis and the emergence of digital watches, which threatened to wipe out mechanical watches more than 40 years ago. Thankfully, digital watches became passe, except for Casio G-Shocks which have become iconic in their own right as the ultimate tool watch, tough, rugged and uniquely styled. I might add these are the true modern field watch as well!
I also love the fact I can leave my phone in my pocket 95% of the time, as that is what I usually used to use my phone for before being bitten by the watch bug.
My watches came in super handy as a stagehand, knowing my phone could be off the whole time, so many people would ask me what time it was.
Also, when I was doing stage management, same thing, except the director was a stickler on time down to the precise minute. I would back-hack the Orient on a low wind and set it a few seconds fast. That director loved how I'd call the time to begin so precisely, since phones were mandatory to be off.
Found myself here after a renewed interest in watches. Just received a Bambino 4, with the gray dial, rose gold hands, and seude straps. Beautiful. I feel Orient should keep much of what is discussed here. I am definitely new and uneducated with regards to watches, but it would seem to me that "outdated movements" is a contradiction or oxymoron? Obviously Orient is a quality watch, but if I need something more accurate than +25,-15 or whatever I'd just make sure I'm wearing a quartz. There's probably other negative qualities to being outdated that I'm not aware of yet. And with the all the new, glitzy, dizzying designs the other watchmakers are churning out it would seem to me that Orient is in an ideal position to quietly stand out with their traditional designs, unknown to most but respected by the few that do. I'm a fan of Orient now because of these qualities.