Rochas: A History of One of France’s Oldest Fashion Houses (From Haute Couture to Perfume Empire)

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  • Опубликовано: 3 дек 2024

Комментарии • 395

  • @juliendenys8826
    @juliendenys8826 4 года назад +1209

    Tbh, the fact that an important fashionbrand is asking luke to do a video on their history and giving him an outfit, is everything. Finally he starts to get the credits he deserves!!!

  • @_-luke-_
    @_-luke-_ 4 года назад +1564

    honestly, I would def join a zoom history class if you were the teacher lmao

  • @neverhowever3231
    @neverhowever3231 4 года назад +531

    luke trying to pronounce french words is giving me life

    • @alicechiu6877
      @alicechiu6877 4 года назад +10

      leh clooooob

    • @silviajoni337
      @silviajoni337 4 года назад +7

      @@ivyriou8240 french is difficult to pronounce if it isn't your first language, be nice pls

  • @cadr003
    @cadr003 4 года назад +249

    I actually knew of Helene Rochas because she was so iconic.

    • @hautelemode
      @hautelemode  4 года назад +20

      really where had you heard of her before!?!!?

    • @cadr003
      @cadr003 4 года назад +17

      @@hautelemode She was incl in the international best dressed hall fame iirc

  • @crystalion3378
    @crystalion3378 4 года назад +226

    Sis is low key becoming an influencer!!! Can you imagine a fashion house asking you to film a video! I could never 🥰

  • @gaetanocascio2420
    @gaetanocascio2420 4 года назад +401

    Will you finish your series on the history of Dior? We need the tea on Maria Grazia 😂
    Ps. My sister's name is Maria Grazia and everytime I call her in my head it sounds with your accent. Imagine your power
    Edit: I just finished the video, and I wanted to thank you for the research and passion that you put into it. They really show.

  • @Manvir.
    @Manvir. 4 года назад +201

    I love that he's pushing so much content out lately, all this extra content by creators is what's saving me.

  • @TheAquaticCat
    @TheAquaticCat 4 года назад +4

    I'm living for this! Imagine what the Rochas PR person might think when they hear Luke calling their founder a fuckboy

  • @Nadia72639
    @Nadia72639 4 года назад +93

    16:42 Accounting for inflation, $40 million in 1971 is about $255 million in 2020. She made that COIN.

  • @miragedemon8450
    @miragedemon8450 4 года назад +160

    Will you ever do a history of Martin Margiela? Margiela is my favorite brand and I think people should know more about it.

    • @hautelemode
      @hautelemode  4 года назад +64

      definitely would love to but i think it'll be in the way off in the future!!

    • @bagel-4005
      @bagel-4005 4 года назад +3

      RUclipsrs like Avery Ginsberg and Bliss Foster have made several videos on the history of MMM.

    • @ethandavies214
      @ethandavies214 4 года назад +2

      Nikola Tadic the fashion archive has a few great videos on him

    • @simonceder1308
      @simonceder1308 4 года назад +3

      @@hautelemode Would love to see a video on the upcoming Margiela documentary!

    • @miragedemon8450
      @miragedemon8450 4 года назад +1

      @@simonceder1308 OMG me too. I can't wait to watch it.

  • @tacosr
    @tacosr 4 года назад +67

    RUclipsrs are lowkey one of the unsung heroes of quarantine, I have no clue how I would keep my sanity if I didn't have all this content, esp HauteLeMode

    • @mankosdream6138
      @mankosdream6138 4 года назад

      TacoSeniour i wrote an article for my local newspaper about this exact topic. it’s veryyy true

  • @christianurena510
    @christianurena510 4 года назад +134

    You’re the only one on this platform I’d actually watch a 24 minute long about fashion heritage, you really know your way about making interesting content and educational one without making it boring or patronizing! Congrats on the collaboration and yes, you looked beautiful in that look!

  • @zhzok
    @zhzok 4 года назад +106

    Two videos in 24 hours? Who is she? we love all this content

  • @zhzok
    @zhzok 4 года назад +143

    That black mermaid dress is everything, where is that on the red carpet today? The birds? We stan a genius

  • @_-luke-_
    @_-luke-_ 4 года назад +138

    my history teacher could never

    • @bellal3167
      @bellal3167 4 года назад +3

      Period⚫️

    • @Dalsemien
      @Dalsemien 4 года назад +1

      But you history teacher would probably know that they did not have TV in the 1920's.

  • @ayymie
    @ayymie 4 года назад +34

    Your mom should be hella impressed with what you do Luke. Hella impressed.

  • @marcusjavinal9107
    @marcusjavinal9107 4 года назад +36

    Yes. Yes. Yes.
    The outfit,
    The content,
    The humor.
    I LIVE.

  • @mikeshardly
    @mikeshardly 4 года назад +21

    I’m fully sold on Rochas. I love their silhouettes. From what you showed of their newer collections it seems like they walk that fine line between modern and timeless. Almost an ageless feel. And very French which I LOVE

  • @hello.fridays
    @hello.fridays 4 года назад +23

    Serving high fashion, tie-dye realness. This needs to be a series!!!

  • @MusicLooover7
    @MusicLooover7 4 года назад +21

    Please do one of these on Mugler! I was gagging at everything at the exposition of his clothes in Rotterdam and I know you love tis work too!

  • @Tinylinson
    @Tinylinson 4 года назад +26

    I'm so glad they asked you to do a history of their brand, that is so cool!!!! I wish more brands would do that! To hear someone I already watch talking about the history of a brand I may only know a few things about gives it so much more importance and makes me want to invest in the brands you talk about. :)

  • @erin6320
    @erin6320 4 года назад +117

    Luke makes me want to get rid of all of my clothes and buy new fashionable stuff

    • @alexisjauregui3523
      @alexisjauregui3523 4 года назад +31

      I wish i could just never buy anything fastfashion anymore and only get real shit. Fuck i need a sugar daddy.

    • @MeganMoon777
      @MeganMoon777 4 года назад +2

      Alexis Jauregui I felt this 🙁

    • @sabrawilson5262
      @sabrawilson5262 4 года назад +2

      Buy thrifted. It's the poor persons way to partake in sustainable fashion

  • @FAubrey-pg6mp
    @FAubrey-pg6mp 4 года назад +17

    I knew the brand as Rochas is very well regarded among perfume heads for their very inventive scents.
    I wear eau de Rochas all the time. Eau de cologne with frankincense and myrrh - amazing!

  • @TheVFschannel
    @TheVFschannel 4 года назад +12

    I'm french and was watching next to my non-english speaking grandmother who just adored your prononciation of french name, just keep saying avenue matignon, i'll listen! This is an excellent video, I wish french speakers had your skills! I was so happy to learn about Rochas.

    • @seybertooth9282
      @seybertooth9282 3 года назад +1

      Je ne suis pas français, mais sa prononciation blessé ma oreilles.

    • @TheVFschannel
      @TheVFschannel 3 года назад

      @@seybertooth9282 ton orthographe blesse mes yeux...

  • @niamhbailey2867
    @niamhbailey2867 4 года назад +24

    Aww that pic of Hani modelling the perfume made me miss EXID more

  • @dumbnhung
    @dumbnhung 4 года назад +19

    In the 80s/90s, Rochas produced a men's cologne with a sweet vanilla base - I called it "Man Candy" though I believe its their cologne called Rochas Man. It comes in a distinctive frosted glass butt plug (I suggest you check it out). Guys, in particular, would swarm me whenever I wore it. I need to get another bottle :)

    • @rfomalhaut2784
      @rfomalhaut2784 4 года назад +1

      I have one! Regarded as one of first, or the first, Gourmand scents for men. Lavender and coffee in a sea of vanilla

    • @grackshack
      @grackshack 4 года назад +2

      Is it really cologne-y or would it work as a female scent as well 👀

  • @olhabohdan3822
    @olhabohdan3822 4 года назад +7

    "when you know you know and it's the best way to know" sounds so great)).

  • @angelabourne7096
    @angelabourne7096 4 года назад +10

    I loved this! Please let this become a series. Versace would be cool, such a rich history there

  • @wonderjosie
    @wonderjosie 4 года назад +2

    incredible that rochas asked you to do this ! very very smart brand ! i now love rochas !!!!!!!!!! stan

  • @MeganMoon777
    @MeganMoon777 4 года назад +4

    NYU give this man his own fashion art history class PLEASE

  • @codysmith3853
    @codysmith3853 4 года назад +12

    we stan a king who has luxury fashion labels going to him

  • @reaboti3588
    @reaboti3588 4 года назад +16

    Yes Luke get that recognition 👏👏

  • @mhdluqman
    @mhdluqman 4 года назад +7

    Luke trying to pronounce French words is reminding me so much of Dexter’s “Omelette du Fromage”

  • @charleneaugustyniak2591
    @charleneaugustyniak2591 4 года назад +3

    This was a great video and the fact that they reached out to you to make this video is even better. Would love to see more educational and historical fashion videos.

  • @aspiring...
    @aspiring... 4 года назад +10

    Brilliant content.
    I see why Rochas chose you to do this.

  • @thecatmont
    @thecatmont 4 года назад +30

    freakin' love that sweater, your lewk was hot

  • @cristinakaminski8998
    @cristinakaminski8998 4 года назад +1

    I really enjoyed your bit on Rochas. I find you quite entertaining...great sense of humour. I would be interested in seeing more like this. Great work!

  • @rudylabsilica2286
    @rudylabsilica2286 4 года назад +1

    Thank you Luke for finally educating me on the pronunciation (I keep saying Rochas wrong)! And I want that jumper you’re wearing!

  • @Luisa4911
    @Luisa4911 4 года назад +4

    I LOVE THESE AND I AM SO HAPPY YOURE DOING THESE VIDEO ESSAYES AGAIN!

  • @lauracaruci1398
    @lauracaruci1398 4 года назад +1

    Love this concept. I would sit for hours listening to you teaching us fashion history.

  • @erinnicole5348
    @erinnicole5348 4 года назад +1

    You are without a doubt one of my top 5 favorite youtube channels. I always leave your videos feeling like I've learned something, and you are so wonderful!!

  • @theanesumusiyiwa307
    @theanesumusiyiwa307 4 года назад +1

    I'm happy for you Luke. I remember watching your videos when I was 15 years old and you were talking about current and historic figures in fashion(sometimes you would get some things wrong but you always embraced constructive criticism and got even better).

  • @liteflightify
    @liteflightify 4 года назад +9

    Looking cute as usual. But also giving us a history lesson. Best of both worlds.

  • @petras868
    @petras868 4 года назад +1

    These fashion history videos give me life. Also the editing is on point!

  • @maddiegeier
    @maddiegeier 4 года назад +1

    Videos like this and your Mcqueen one are my fav! Love learning the history of brands!

  • @KiiaH
    @KiiaH 4 года назад +2

    IN LOVE with HLM fashion history; we want more

  • @WhitlowVlogger
    @WhitlowVlogger 4 года назад +1

    yes Luke! this is the content we need!

  • @ZZZZZZZZZZZZZZZZZZZZZZZZ608
    @ZZZZZZZZZZZZZZZZZZZZZZZZ608 4 года назад +1

    You are a great story-teller, without compromising on depth of knowledge. These videos must take a lot of time and effort. It's really informative and impressive, thank you.

  • @marochatzistogianni2841
    @marochatzistogianni2841 4 года назад +1

    I'm so happy for you Luke ....👏👏 the fact that they contacted you shows a lot ... !keep up the great work👌

  • @rubensalazar2725
    @rubensalazar2725 4 года назад +5

    I would to see more videos like this where you go over the history of fashion houses

  • @MyVidStash
    @MyVidStash 4 года назад +1

    Finally a legacy brand approaching you and an amazing one at that. Congrats Luke!

  • @jamiefinn4438
    @jamiefinn4438 4 года назад +1

    1:26 already liked. Like I'm actually in love with these videos.

  • @deekshab9417
    @deekshab9417 4 года назад

    You delivered really well luke! Kind of made me emotional at the end. I love brands with a rich history, there is so much to learn and understand in the world of fashion ,it's amazing to be a part of such an industry

  • @mercury3440
    @mercury3440 4 года назад

    I mean you are the only one who could could make a fashion history video entertaining yet educational.
    And 2 videos a day now you go girl! CONGRATULATIONS on your collaboration and you looked so gr8!

  • @korymerrill7959
    @korymerrill7959 4 года назад +4

    Yay loved this always love this kind of content from you fashion history type videos are my fave type of videos from u

  • @MariaSCarr
    @MariaSCarr 4 года назад +2

    I love the informative style of this video!

  • @expressionoflotus6795
    @expressionoflotus6795 4 года назад

    I am really glad i found this channel cause it is giving me so much informations and contents that i never know i needed, thank you luke

  • @bekpalm
    @bekpalm 4 года назад

    HauteLeMode is spoiling us with brilliant uploads; thank you Luke you are the best!!

  • @solhan4525
    @solhan4525 4 года назад +1

    Please make more videos about the history of fashion designers! I find it so interesting how fashion evolved over time in societies

  • @prof.cecilycogsworth3204
    @prof.cecilycogsworth3204 4 года назад +1

    Thank you so much for giving us some much needed inspiration for glamourous innovation!

  • @hotpinkbunny8550
    @hotpinkbunny8550 4 года назад +5

    luke lowkey roasting the other fashion brands he's worked with at the end...

  • @gabrielmalit1356
    @gabrielmalit1356 4 года назад

    This is such a huge honour for you!! Congrats!

  • @scottbillings4712
    @scottbillings4712 4 года назад +3

    Rochas' Macassar is my favorite winter cologne of all time. A bit heavy for the 2020's but it kicked ass in the 1980s.

  • @ola6362
    @ola6362 4 года назад

    you need to do more fashion history videos!!! i always retain the information so easily and have fun while learning and cultivating new ideas for fashion!

  • @olivialb6140
    @olivialb6140 4 года назад +1

    Please make a series of the different empires

  • @anasanahuja5003
    @anasanahuja5003 4 года назад +1

    They are so educated and fashion forward that they know who to call for a video out of the mainstream! ❤️

  • @jujumello0707
    @jujumello0707 4 года назад +2

    luke this sweater looks BOMB

    • @vannak242
      @vannak242 4 года назад

      Juju Mello I can’t believe i missed read bomb to dumb omg 🤣 🤦🏻‍♀️

  • @itsbananyan
    @itsbananyan 4 года назад +1

    was just scrolling thru your channel tryna learn more fashion history from u!! ahhh love these

  • @kat_likemeow
    @kat_likemeow 4 года назад +1

    Yay was waiting for a history video!! Thank you ❤️

  • @williamcostes3245
    @williamcostes3245 4 года назад +25

    Now I get why Rochas is a big deal for a lot of fashion models. That was Lindsey Wixson @19:52 haha

  • @susantescione8007
    @susantescione8007 4 года назад

    Thank you so much for this video. In these times, we need pieces like this that are informative yet upbeat.

  • @Beccababi623
    @Beccababi623 4 года назад +1

    Please do more historical videos of fashion houses this was amazing!!!

  • @Fluuuuuuuuuuuuuuuubb
    @Fluuuuuuuuuuuuuuuubb 4 года назад

    I loved this!! I admittedly don’t know much about fashion or its history at all. I’m very new but very fascinated by this sort of thing! I would love to see more videos like this!

  • @Grape-fruit3
    @Grape-fruit3 4 года назад

    I’d love to see more videos like this about the big fashion houses. Loved this video

  • @18kingtut
    @18kingtut 4 года назад +4

    Just started the video but fashion history is interesting. Do more please.

  • @clynt7452
    @clynt7452 4 года назад +2

    Is like listening to a friend indulging me the history of fashion 😍👌 more please!!

  • @candicecharles3588
    @candicecharles3588 3 года назад

    This was wonderfully presented. I've never really stopped to look at Rochas so this was fantastic. Your presentation really help with my Design History Course I'm currently taking.

  • @meghayman8211
    @meghayman8211 4 года назад +1

    I would absolutely love more of these 🤎

  • @wrv6927
    @wrv6927 4 года назад +1

    Lovely, thanks. Would u consider making more videos like this? It was entertaining and at the same time educational !

  • @DP-oi9nd
    @DP-oi9nd 4 года назад +2

    So excited to virtual window shop their clothes after this. And hopefully purchase.

  • @A.Bad-Raf
    @A.Bad-Raf 4 года назад +1

    Amazing video!! You must do Lanvin, Poiret or Worth next!!

  • @rsarubenloco
    @rsarubenloco 4 года назад +1

    Best Fashion History Lesson So Far

  • @chrissyu6528
    @chrissyu6528 4 года назад

    I love your videos so much, it’s wonderful that they asked you to make this video. I can sense your deep love for fashion and it’s so inspiring! 💕

  • @Mitchell4892
    @Mitchell4892 4 года назад

    Straight up perfect content for these times. I loved this! I really like all your History videos too tbh

  • @jills8441
    @jills8441 4 года назад +1

    Great sweater, interesting history, beautiful fashion and lots of funny bits in this video - very entertaining!

  • @mondlipike
    @mondlipike 4 года назад +3

    Luke deserves a television segment on Fashion ONE.

    • @gabooshi
      @gabooshi 4 года назад

      mondli pike and can it also pls be on Netflix???

  • @nubbyrose87
    @nubbyrose87 4 года назад

    I’m going to check out Rochas perfume when the mall opens. That sweater is beautiful. You look really great in it. I’m sure Rochas is very happy with the history video you did. Great job!

  • @t.r.luxx1311
    @t.r.luxx1311 4 года назад

    This was an incredibly informative and entertaining history lesson, I hope you plan to make more videos like this in the future. Either that or do Live Streams where you do history lessons and interact with us viewers. You could set it up so the history lesson has chapters so to speak so that way people can ask any questions they have inbetween the different segments. With the live streams you'd have more time to explain and go into more detail than you normally would with an uploaded and edited video. I feel like everyone would benefit from this as you wouldn't have to worry about not having time to get into a more in depth discussion and we would learn more about the incredible history behind so many iconic fashion brands.

  • @Pauline-uq6lk
    @Pauline-uq6lk 4 года назад +1

    I hope this becomes a series!!

  • @rdyrdyp
    @rdyrdyp 4 года назад

    One of your best! I hope you do more of fashion history than those other things you have done (e.g. other fashion influencers)

  • @ina2353
    @ina2353 4 года назад +2

    It was a wonderfull video. Please do more of them when you have the time and inspiration. Love ya

  • @martaa8306
    @martaa8306 4 года назад

    Absolutely loved this. I've watched your Chanel, Dior, Yves Saint Laurent history videos and LOVED it. Please do more! Would also like to see you explore Italian designers (Schiaparelli, Versace, Gucci, etc). Thank you so much :)

  • @jabundis
    @jabundis 4 года назад

    This was such a great informative and entertaining fashion history lesson!!! We need more!

  • @candylove1234
    @candylove1234 4 года назад +1

    I am so excited to get really cozy in my bed later, with a cup of tea and enjoy this !

  • @rebeccaharris5423
    @rebeccaharris5423 4 года назад

    FINALLY! Another fashion history video!!! i hope they hooked it up and gave you that sweater for free.

  • @ekilijah9942
    @ekilijah9942 4 года назад +5

    :) thanks for blessing us during the lockdown

  • @user-qo1ks3tz1w
    @user-qo1ks3tz1w 4 года назад

    MMMMOORRREEEE FASHION HISTORY VIDEO PLEASE I LOVE YOU

  • @tseamus8288
    @tseamus8288 4 года назад

    Thank you Luke! Yes Marcel and Helen Rochas are really fabulous fashion couple.

  • @ngathemsanto802
    @ngathemsanto802 4 года назад +1

    Please do this segment for all major fashuun brands, really keen on learning from you.

  • @simplyrowen
    @simplyrowen 4 года назад +2

    I am a huge fan of your history series. Now that you mentioned logo mania, why don't you make one on that? I cannot pinpoint how the hell we got here. I remember LV always having their log canvas, but I don't have the conscious memory of who followed, when and how. All of a sudden it was everywhere.