You're Overthinking The Algorithm (Thomas Frank Interview)
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- Опубликовано: 11 июл 2024
- Thomas is a RUclipsr, podcaster, and author who helps people become more capable and productive. His main RUclips channel has nearly 2.5 million subscribers and more than 160 million views!
In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views.
So in this episode, we talk about Thomas’s RUclips journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business.
Episode webpage: creativeelemenst.fm/thomas-fr...
TIMESTAMPS
00:00 - Opening
00:17 - Today’s guest
01:01 - When Thomas took RUclips seriously
01:49 - Thomas’s early inspiration
02:38 - What we learn today
03:24 - Intro
03:39 - RUclips vs Wistia
05:27 - Why don’t Thomas’s old videos suck?
06:36 - The “true” start of Thomas Frank
07:14 - Using Reddit to grow on RUclips
08:23 - Thomas goes viral
10:26 - What changed after the viral video?
11:41 - How Thomas was making money to focus on RUclips
12:32 - Thomas didn’t turn on AdSense until 100k subs
14:15 - Listen to the audio podcast!
15:40 - Creator self-doubt
16:53 - Thomas’s approach to criticism
18:09 - What took 2200 subs to 2.5 million
19:25 - Importance of platform discoverability
21:35 - RUclips podcasts
22:15 - How does Thomas think about his business today?
23:13 - The Notion Arc
26:18 - AdSense + Brand Deals vs Direct Monetization
29:45 - Create your own community with Circle!
31:18 - Why make a second RUclips channel?
32:58 - What’s the plan for the main channel?
34:41 - How does the RUclips algorithm work?
36:50 - How to think about short form video
39:20 - Looking at content through the “Jobs to be done” framework
41:39 - Why Thomas makes everything FREE
45:45 - Thomas’s skillshare hack
48:50 - Team Thomas Frank
51:15 - Every creator should hire an editor sooner
52:20 - Art vs Ego
53:19 - What is currently frustrating Thomas Frank?
54:12 - Outro
***
CONNECT WITH THOMAS
🌐 Website: thomasjfrank.com/
🐦 Twitter: / tomfrankly
📸 Instagram: / tomfrankly
📹 RUclips: / thomasfrank
📹 RUclips: / thomasfrankexplains
***
CONNECT WITH JAY
🌐 Website: creatorscience.com/
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Neaux: / neauxart
![Eminem - The Death of Slim Shady [Graveyard Album Trailer]](http://i.ytimg.com/vi/vOJD-6vQpXU/mqdefault.jpg)
Been following Thomas' work for years now. He's my favorite internet nerd.
And great episode Jay!! The quality of the show is too good. You'll get to get to 10k in no time. Can't wait to comment ''You all follow Jay's work when he's RUclips famous. But I was his 300th-something subscriber."
This comment makes my day. "Too good" is exactly what I'm going for 😂
I hope your prediction comes true!
@@CreatorScienceYT You did it!
You're going to be huge one day man. I can see it.
That means a lot man 🙏
From a creator's perspective this has been probably the most valuable podcast episode I've watched/listened ever. I really love what you're doing here, Jay!
Love to hear that. Thanks for watching!
Sooooo many gems in this conversation. Thank you!
It's so super cool to hear Thomas' evolution as a creator. It definitely always pays to think a little bigger and also take a step back at times. I admire Thomas' mindset and work ethic a lot. Fantastic interview!
Thank you Dallin! And thanks for the review on Apple Podcasts!
Amazing chat Jay! One of the points you touched regarding discoverability, I think RUclips is really valuable for that. Saw this popped up on my home feed and wouldn't have found it otherwise.
Got me to browse through your back catalogues and will definitely be listening to many of those, so many creators that I personally admired whom you've talked with.
Also look up Colin&Samir or Diary Of CEO, I think they did a great job doing hour long podcast in video format.
And definitely keep this up! Great production and so much value to unpack.
Love to hear you got the episode recommended and gave it a watch! Glad you enjoyed if, Reynard!
I am binge watching these videos. So much value and so much to learn. Thank you for having great guests and asking insightful questions!
Loved this episode, Jay and Thomas! - Sarah
thanks for watching!!
I am super happy I found you. This is super helpful! Thank you
Your video was recommended and i just LOVED it 💜
1h is so short, because everything was so interesting !
Keep going and thank you for your work 🙏
LOVE to hear this feedback!
An overexposed thumbnail is crazy. Seems that it’s reflected in the views. It makes Thomas looks like a random Joe.
Great value, great content. Thanks Jay.
These interviews are great. Thank you. I am really benefitting. I appreciate you. 👍
This is such a great view of Tom's personality. It makes me want to go and buy his paid Notion templates.
Great episode, Jay! Thanks to Thomas I have discovered your podcast. I can't wait to go deep on the rest of your episodes!
Welcome to the party!
I found this an incredibly interesting episode. Your guest was so engaging and I learnt.... tons. I'm now off to recommend this to my own community. Thank you.
Glad you enjoyed it Dudley! And thanks for being an advocate!
Another amazing episode, great work again! I am in a quandary as I listen to your podcasts before bed, but now I have the video option I keep switching back and forth from pod to vod 😆.
haha! well both should be enjoyable. video definitely brings some extra spice!
first time i saw you on my youtube home page and you were at 35k followers. a month or so later, now at 41.4k!!! congrats bro your videos are super informative for creators like myself trying to grow
If Jay Clouse is involved, it’s going to be five things:
1. Practical.
2. Interesting
3. Deep
4. Real
5. Worth every second of your time.
Thank you!! That’s very kind of you!
Love your new channel. The guests have concrete advice on how to grow a channel. Even better, they talk about building community. Thank you! I had to sub after watching this. Actually, at the ½ way point.
i’m so glad to hear that!
truly love the videos my man! thank you for all the free knowledge!!!
However i am not a fan of the blurry transition thing you got going on when you move to your "commercial break." Its not a deal breaker by any means but it does mess with my eyes every time and im like whats goin on lol
either way i will continue to watch and keep up the awesome work 👍
Superb video. Thank you.
So glad you enjoyed it!
Thomas mentions that all the successful RUclips podcasts that came to mind for him are guest based and use that dynamic to grow. I also think of the lesser used strategy of solo presenter deep dives into personal development topics. I think of Andrew Huberman. There seem to be far fewer huge podcasts that go this direction, but I think it’s a very engaging format (assuming I enjoy the presenter and the topic). These guys will use strong titles + video chapters to make the videos more engaging.
I am listening, Jay! Way to go🙌🏾
So glad to hear it!
35:00 Todd
Great show! Thanks for sharing! You got a new subscriber! 😊Would love to get your suggestions on how to find an editor to outsource editing for my YT videos? Will appreciate your help!
Imagine thinking that there's "just one guy" that runs the youtube algorithm..
this was amazing - listened to the whole thing and really enjoyed
on the point of podcast discovery
jay, i have a startup trying to solve this - we raised 330k from angels, and we have an entirely different approach than any other podcasting app, primarily because, well...we say screw you to the rss feed and built it from the ground up
have seen some really awesome growth, would love to grab 15min with you and get your thoughts on the idea as a creator...if it works, i genuinely think it will solve the audio discovery issue and be what youtube is for video, but for audio
Hi Jay. I love Tom Frank.
Today I was scrolling in your channel checking the people who you had interviewed. And omg, I almost missed Tom!
From my point of view he is not standing out in your thumb.
Could you try to change it? I know it is an older video but this deserves more views and hopefully that can change with a better thumb. Suggestion, just cut him from this interview, he will standout as we know him because that is how we usually see him!
Nutter Your Business from Grand Armory Brewing is so tasty! First peanut butter beer I ever had.
What's the intro music, does anybody know that by any chance? 🤔
Would love to see Tim Urban On here
We had him in audio! creativeelements.fm/tim-urban
tHanks , yes this was enjoyable. tHanks for the video
17:14 I wonder if Thomas is using one of the many AI tools that do exactly this now, and more.
I like Thomas. He's Frank.
Wow, an hour is so short💀
Time flies when you’re having fun!
As inspiring as your content is, I'm sorry I'm dropping out kind of (pausing for now) I've been planning to shoot a video all day and ended up spending the last 4 hours watching your interviews.
KWEDOG!!
how is not named creator science yet ?
Rebranding a podcast is a lot more challenging, since I can’t go back and edit the audio really. No plans to rebrand the show at this time!
KWEDOG!!