The $60,000 Loan That Nearly Ruined This YouTube Star
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- Опубликовано: 7 май 2024
- Interview with Matthew Beem about how he made it on RUclips before going broke. Thank you Uscreen! Learn more: bit.ly/UscreenxJonYoushaei
Thanks to our sponsors Grammarly: grammarly.com/youshaei. Get 20% off Grammarly Premium for access to extra features.
Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his RUclips dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off - with 4.75 million subscribers and uploads routinely topping 2 million views.
In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.
Subscribe for more videos ► bit.ly/RUclipsYoushaei
Lastly thank you to Ricardo Ramirez, Alessandro Bordoni, Samuel Flores and the Richy Films team for helping film this episode. Check them out here: richyfilms.com/
#matthewbeem #loganpaul #mrbeast #fazeclan #car #cars #challenge #creator #loan #money #youtube #creators
Timestamps
00:00 - 00:38 Who is Matthew Beem?
00:39 - 05:45 Spending his savings on MrBeast
05:46 - 08:12 Small change, dramatic result
08:13 - 14:00 Taking out loans for Logan Paul
14:01 - 14:18 Improving retention
14:19 - 15:42 Thank you Uscreen
15:43 - 18:33 Top 6 Retention Killers
18:34 -23:41 Beem's Intro Breakdown
23:44 - 24:50 Short and long-form storytelling
24:51 - 25:53 Thank you Grammarly
25:54 - 28:27 Creator confidence
28:28 - 29:56 Future of the "challenge" genre
29:57 -31:00 Finding your unique skill
31:01 - 34:17 Draw Your Income
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ABOUT JON:
One of few marketers to work at both RUclips and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at RUclips, Jon was Head of Creator Product Marketing where he worked with RUclips's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.
These interviews are fantastic and give serious thought to how I conceptualize and produce content - thank you.
Thank you! Credit to Matt for sharing so many great tips and stories 🔥
Couldn't agree more. The part about Mr Beast watching from the sideline made a big impact and is a bombshell of a point.
It’s possible but it takes a lot of time and effort to get where they are now if I have any advice I say just take your time and don’t rush it I tried making more RUclips videos but I quit doing it only bc I graduated high school and been trying to find a job but I’ve been thinking about coming back to RUclips but just hadn’t been able too
I remember seeing this guy at 13,000 subscribers.. this guy has balls of steel
This is a great breakdown of what goes into his behind the scenes work & thought process.. Definitely taking notes for my own improvement
Your content is incredibly useful and accurate. I loved every single of his tips. Thank you!!
Matthew did no gatekeeping at all, very high value interview!
Yeah he shared soo many gems 🙏
I really enjoyed the Matthew Beem interview. He was extremely insightful to identify his car repair skills as a potential game changer to find his place. He has a great perspective and mindset. Very inspirational that will benefit any creator no matter their background.
Thanks so much, means a lot!
there was a lot of insight I didn't expect in this, thank you 👏
your all videos are super informative this is the second video i watched in a row.
Thank you! Means a lot with all the time we put in 🙏
Your RUclips channel is absolutely amazing.The content you create is both entertaining and informative,Keep up the fantastic work, you're doing a fantastic job.Your hard work and dedication are truly inspiring. Keep shining and reaching new heights 🙏🏻
That means a lot!! Thank you so much for the kind words :)
Easily one of my favorite interviews so far. Surprisingly! I didn't expect to take the number one spot.
damn that means a lot! Thank you man 🙏
Crazy, i remember when he was trying to become part of faze, he seemed SUPER ambitious. I dont even remember how many followers he had, but it wasnt much. I knew he would make it all along.
Broooo shoutout to the thumbnail creator, I loooove this one!
Really beautiful interview, thanks for sharing!
Glad you enjoyed it!
Thank Matthew, John and behind the scenes related guys :)
🙏🙏
Such a great interview with so many great stories! Mathew is an amazing story teller! Giving Mr. Beast a car!! Loved how cool he was about receiving it! And how the thumbnail changed his views! The Logan car!!! So much great info and how we wait to finish college, so we need to know that most online success takes time! That’s such a hard lesson to learn! I’m almost 400 videos in and still trying! Ha! Thank you for helping us improve our strategies!😊🌺🌷
Lovely channel that you have. I like the idea. I'd love to know how to make great cocktail like you shot on your video. Maybe a bit more on that e.g the Lemonade lavender video, but on an ASMR genre with faster pace, very close shots mix with your expression at the end with a close framed shot of the glass held near your face-on a short/TikTok it'd help to make a seamless loop video - on short type format and TikTok would help. And all thta w/ a bath of ligh (alot) cuz it's food related. Keep it up. I subscribed; I hope you reach your goal. Keep it up!
@@lordminerva418 Thank you so much for this very helpful information! Very much appreciated! 😊🌷🌺
Let's goo Matthew 🔥🔥
Ps: My bro Jon deserves a streamy for being the best creator interviewer & host ever!
Too kind thanks Suraj! 🙏
I'm going to call my own prejudgment. I always thought this guy was just a Mr beast want to be. Never even watched the channel. Didn't even know he is into cars. Definitely going to watch now. He is so badass. Freaking awesome. Very inspiring. Seems like such a down-to-earth and cool dude.
💯 he seriously is
inspiring interview! as a new creator, I took multiple things to use. thx a lot for this video
Ah man great vid Jon and you touched on a lot of great questions that we all have as upcoming creators! I wanted to watch another 30 mins of this!
Fingers crossed!
It’s possible guys! Stay consistent and keep pushing
You earned a subscriber
Great video 👍
Thanks!
lol @14:17 "What are the most common dips in retention?" RUNS AD 🤣
Haha had to put it at a cliff hanger
150 intro takes! Ahh, I gotta step up from 2 big time 😂
Solid interview, thanks Jon and Matthew! Tuning in and taking notes! :)
Thanks guys! Really appreciate you sponsoring and supporting the channel 🙏
mom wake up, another Jon upload..🍿
Haha appreciate you 🙏
Interviews like this make it seem impossible for small creators to grow on this platform
Every big creator was small, if you dont put in the work why do you expect the big results? LOL
@@JTPlayingTunes Who said anything about not putting in the work?? This dude is spending hundreds of thousands of dollars on videos and has teams of people working for him. Small creators don't have that. Small creators are competing against large corporations on RUclips channels nowadays, with literally millions of dollars. Did you watch this video?? Do you know anything about RUclips or the corporations that run a lot of the big channels?
Maybe within the 'challenge' niche, but RUclips is still accesible for basically everyone.
@@mok-mc Of course it is. I never said it wasn't.
That's why Mr Beasts rise is so good. His first purchase was a mic etc
15:48 really good
Alot of times its not wat you know its who you know
LETS GOOOO 🔥🔥🔥🔥 Jon your content is incredible, keep it coming ;)
Thanks Drew!! Appreciate all your help on this one my man 🙏
great vid
Thanks so much!
Incredible! Such a humble and nice personality!
Matt's great!! Thanks so much for watching :)
good story
this made me love beem even more
every tip this guy says is the exact same as mrbeast word for word. scary.
Time stamps ?
This interview made me like Matthew Beem a lot more as a person. Seeing his struggles of becoming a creator and his willingness to risk everything really shows his work ethic
Yeah I was so impressed with his dedication
Great interview tho!
When he was breaking down what not to do makes me realize how entitled and judgemental ppl are its insane
My bro is moving up in the world! KEEP GOING @MatthewBeem!
26:38 relatble
0:00: 💰 The RUclipsr discusses taking out loans, cleaning toilets, and the future of the challenge genre.
3:31: 🚗 The speaker had an idea rejected, so they decided to take action and buy a car to pursue their idea without asking for permission.
6:54: ! The RUclipsr discusses how changing the thumbnail of a video drastically increased its views.
9:50: 💰 The speaker had saved up a lot of money to buy a car, but the car got totaled before they could make the purchase.
13:09: ! The creator talks about giving himself a car but not actually driving it, and how the video resonated with viewers.
16:31: 📺 The video discusses factors that can negatively impact viewer retention on RUclips.
19:45: 💡 The speaker emphasizes the importance of showing instead of telling when communicating information to others.
22:46: 🎥 The RUclipsr discusses their process of creating intros for their videos.
26:00: 💡 The speaker discusses their experience with Grammar League and their determination to continue improving.
28:57: 💡 RUclips success is based on ideas rather than money.
32:00: 💰 The RUclipsr discusses his low earnings in the past and his plans to invest and scale up his channel.
Recap by Tammy AI
Interesting
Payback! Good to see you here :)
Thanks so much :)
i'd like to see you w/ colin & samir
Finallllllyy
20:00 let me tell you one thing that would blast the retention to 10000% if you started your video with *We are currently 15000 feet in the air and going to jump from this plane with no paratutes*
I do like your videos but in this particular one it felt like you kept rushing him to get the next sound byte you wanted, frequently cutting him off and not letting him talk. I'm not saying thats actually how it went down just that in this particular video, the edit presented had a rushed or impatient feeling to it.
How did he get the loans with no credit ??? His parents had to co sign . Only way I see that happening.
I remember Matthew had DMed me the Mr Beast thumbnail when he was a tiny creator and I thought he was crazy. Watched him grow from nothing, pretty nuts story.
Wow yeah it's an insane story
Matthew crazy, spending $50,000 on a video
Wow
Yassssss!!!!!
My #1 question is HOW TF HE GET ALL THESE LOANS 😡 my credit is good but they won’t even give my Blk self 5k like geesh 🤣
onma island is buried a treasure chest
Tbh his interview makes me confused.
I had much respect for Matthew and even felt some of the criticism to him is too harsh. For example, there was nothing wrong with retention editing and he was just not that good at editing at some point.
This interview however, leaves an impression that Matthew was broke before becoming a RUclipsr whereas I remember he had a luxury shoe collection as a teenager. Again there's nothing wrong with being a rich kid, it's just the contradiction of how his image is processed by an audience like me.
Do small creators need to give away a whole car to succeed? Also, how privileged is it to take a $60000 loan for a hobby? No blame to the host or the guest, just some honest feedback for the video.
🎉🎉 6th what are we celebrating
Beemteam❤️❤️
I respect the art. At the same time makes me sad people are reduced to rats hitting dopamine and the views is the main goal in of itself. These type of videos have 0 value 💁🏻♂️
👏👏👏👆👆
RUclips is so lazy...listen to the guy saying how to do videos, its everything opposite how everyone in media has said for years....dont show let them use imagination...people are so lazy nowadays, even with watching tv it seems.
If Alfred Hitchcock were alive he would be horrified..😂😂😂
🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏
Oh yeah, I've come across his channel, I think he has created the biggest and soulless RUclips channel. So "optimized" and inhumane, could be made by an AI. Nice interview, Jon.
youtube pay to win confirmed 😂😂
Second
👏👏
Third 😂
haha appreciate you being so early
Fourth
Haha I wonder how long we can keep this going
First
I see you Myles 👏
Fifth
Hahah well that was fast
He didn't really throw out 10k 😂
i really didnt like this guy until this podcast, too bad he is so artificial in his videos, he should be more like this