Another act of generosity by you :) After spending weeks on my case study - kind of sick of it at this point haha - I'm very glad I just saw this video. It inspired me - or kicked me in the pants - feeling 'oh, yeah, I need to add 'context', 'validation' etc. Even though I don't have proper data or validation, it is so important to address it so that the audience knows you know its importance. I'd never heard of Useberry either. You are very good about giving little tips, stressing the important. Thanks again.
I've been listening to your podcast for a long time, and today I stumbled upon your RUclips channel, which you have just started making new videos after a long time. I hope you continue to publish these helpful educational videos.
This presentation is great 👍 just starting my journey into UX and have struggled conceptualizing the storytelling aspect. But watching this has made it *click*. Thank you so much for sharing!
OK Ana, all you did is amazing, I just love the way you put all together, my question is, how long did you take to do all the project? And how many people help you out to get this data? The big problem for me today as an Senior UX Designer is the time, to do all this data, big companies for example they never give us this time to do that and sometimes the team does know how work like a team. People need to know the basics for sprint and a lot of UX´s dosn´t know how to do that and they call they self a Senior. By the way, great video. Keep going!
Hi, Eduardo. Thank you for watching it. I'm unsure if this comment is referred to me or some other designer (because I'm not Ana). But anyways, it took approximately 3 months for research and design and then 3 months for support and communication (where I was passively checking on the progress, but not participating). Since I was the only designer (it was a freelancing project), all the data was researched and collected by me. In terms of users, we had about 10 qualitative user interviews at the beginning of the project and around 300 quantitative unmoderated usability tests at the end of the project (you can see how many tests were initiated at 12:49 timecode). But I totally understand your pain, I worked in the product company setup for the last 4 years and indeed it takes a lot of energy and leadership support to build a team's UX maturity. I've worked in 3 different organizations (from 600 people to 12k people) and each one was very different in approaching user research and data analysis. It's definitely not a warrior's job to enable an effective UX process in the company. If the company is 1-2 UX maturity levels (using NN/g classification www.nngroup.com/articles/ux-maturity-model/), then it's pretty much impossible to change the culture on your own (unless it's an early-stage startup). But if the company is 3-4 levels of maturity, then you have a voice and the power to shift the needle (aka if you have leadership support). I took a really helpful NN/g masterclass called 'The One-Person UX Team" (www.nngroup.com/courses/one-person-ux-team/). It's full f tactics on how you can integrate better UX processes in place if you have the support of your manager and they could cover the cost for you, I'd really recommend it. I hope it helps a bit! And lots of power to you on the way to improve things.
Nice presentation! but I have a question. Did you use this pitch concept portfolio to apply for this very job role you got or was this just a presentation you specifically made for the interview process? I have a potential 2nd stage interview that will require me to walkthrough my portfolio but I don’t have my case study portfolio this way, it’s a website portfolio by the way.
Hey, Ikenna. I'm sorry I missed your message. I'm sure you've already landed your dream job by now. But to answer the question for anyone who might be wondering too. This is the presentation, particularly made for a 'case study presentation' stage. I've made it out separately from my CV or website. You can still use website, but as you might understand website format for storytelling presentations is not the most suitable one.
Hi, this looks so much like my style of design processes as a freelancer. I have years of work and I need to improve my presentation of it for interviews with big companies. I love Useberry too! Can you tell me, did you get hired for a Senior UX Designer role with this style presentation? If not Senior UX Designer, what title were you hired for with this interview? You're video is really inspiring to help me convey my abilities better in interviews.
Tysm i get new idea for building my portfolio! Anyway I have 2 question if you free to answer i would be so appreciate. 1st if the feature i developed was a new feature that never launch on product before so how should the story telling on portfolio be? since i can't compare old and new. And 2nd If my work have none of testing, like no business metric, no data results, no time to test by myself, everything is just design following requirements-review-redesign again. How can I put it on my portfolio? Right now every pieces of my work kind of design as CEO want with no exact plan (I tried but no he doesn't care)
Thank you, Stefan. Sure, it's a SUS (system usability scale) survey. After each usability test, I ask users to complete a survey with 10 questions and then calculate the results. Mind that you need at least 10 people to complete the survey, and preferably right after going through the flows (you cannot just send them a survey link at a random time). You can read more about it here. measuringu.com/sus/ Hope it helps.
shouldnt say validation as it carried bias you are right. validation means to find truth in your hypothosies. better to say test because if you could be right or wrong either way
I come across your podcasts and found it so helpful. So, I searched for your RUclips channel. However, I can't download the template though I signed up twice.
I just checked the history and in my email client, it says that the email was delivered. Let me know if you don't find it in the spam folder either, I'll send an email manually.
Hey Anfisa, yup I checked it out later on and it was delivered the next day. The issue is that during the registration process, there was a message mentioning that I should expect the email in 2 mins or so; which in fact didn't happen. I got the template on Figma but couldn't download it, weird right 🤔?! Do you have any idea why this happened?! Thanks for your consideration 😊
@@emanyahia9940 That’s indeed very strange. I haven’t seen any delays so far with the email, but I’ll need to investigate with the email client provider. As for a Figma download, it must be a separate topic. What the error message says when you try to duplicate the file? Maybe you can reply to the email with a screenshot? I never saw issues with project duplication.
So should I just not include something like persona, storyboard, affinity mapping screenshot, etc. at all? Or should I briefly go over them? (So still including them in the slide deck but just dont spend too much time on them)
Great question! To answer it, just think how these artifacts contributed to a story? If you have an answer how, then it totally makes sense to include them. For example, will this storyboard (for example) tell a story of how you were thinking of the solution? Was it helping you to move towards the final solution? If yes, then you should totally include it. But if the answer is “I’m not sure how this persona connects with the problem or solution (or it feels like you did it to just tick the box) then it’s better to not spend a page on it in your case study. Hope it helps
The presentation and product looks great!🥳 How would you go on to do user research if you didn't have instagram followers? Where do you find the users? How did you convinced them to answer questions and test your product? How do you pay these people in a legal way? Thanks🙂
I'm so sorry I haven't seen you question before! My bad. TBH, we use Useberry at my work now and we just use their user panel. It's pretty cheap. I think we pay about $50 for 20 tests.
wow the case study was really good. But i want to know about personas, user journey maps, competitor analysis and all which are generally seen in design thinking process so please do answer if you get time. thank you.
Thank you for watching and for the feedback ❤️ Would love to know what exactly would you want to know about these design outputs? If you’re curious whether they were a part of the process, then the answer is yes for some. Every project is unique and depending on the factors like timeline, resources, impact-effort, importance, these would form the process and steps. In this project we didn’t base our decisions on one or two personas. Simply because it’s a food ordering service, people from dozens of segments order food and not one of them is more important/strategic than the other. So for this project we were basing SOME priorities on the user stories and JTBD. In terms of UJ, we used these user stories from research and mapped them down in the form of UJ, but it wasn’t the most impactful part of the prioritization. For project like this, heuristic evaluation was more credible source of prioritization, hence I’ve included it in the presentation (and not the UJ story mapping). In order to make case study presentation engaging for the audience, it’s important to frame the project around the key insights and solutions that tell the story, not report the process. So, some parts of the process I had to remove from this presentation deck. Hope it answers your question ❤️
@@anfisign wow thank you for the detailed answer :) also i have some doubts regarding how to choose colors for a project and few others will it be possible for you to accept my LinkedIn request please :)
Thanks, Michelle. Actually all thanks to instagram. I have a lot of followers there and all I did just posted a story with a test link. Luckily we didn't have any screening requirements.
This is beautiful, but it's actually too fast to understand and it isn't detailed in explanation. I'm a junior UI UX designer but I'm having problems with creating a case study. I need to really understand how to create a case study... I haven't done any before
Thank you for watching. You're right, it's not a masterclass or webinar, but just a brief walkthrough. ➡ The good news is that I've actually done a about creating case studies here superpeer.com/anfisign/event/case-studies ➡ And I'm currently working on the new about portfolios. You can sign up here to hear about the beta launch in October (+50% discount) anfisign.ck.page/intouxjobs
Hey, Anfisa! Pretty awesome job done. Can I have your Case study that you have done? I would really appreciate it. I just want it to get an idea. Thank you so much. You can share it as PDF format. Really means a lot to me.
I believe I also left a link to it along with the template that you can download. This template basically has this whole presentation in the “example” section.
Hey, Keshav. Anything specific? I mean, I'd definitely go for it if I shape a story that I need to tell. Infographics is a powerful tool, which can be used to make people think a certain way (by presenting the information in a way that's needed). But it's pretty much a separate science, so it's hard to answer it in the YT comment.
This is just a case study template, but of course, the project has to be done on your side before. And depending on the case/problem/goal you might have passively collected data, secondary researched data or first hand collected data (Al qualitative research) that I really advice to do in any project. Otherwise any design is often more art, than design.
Hi, I have a few questions, does this still apply for UI design too? And what did you create this presentation on? Lastly, do you send this in when you’re applying for the job online or is this something that is shown in person once invited for an interview? Thanks :)
Hey, thank you for the amazing questions. 1. I'd say that whatever you've worked on would reflect the story of your process. So, if you're a strong proponent of design thinking, then you can definitely use this template for UI case studies. However, I'd definitely replace most of the copy with visuals and let it speak for itself. 2. I use Figma for everything, including this presentation. 3. No, absolutely no. Definitely don't send it during the first stage of the application. Like I've mentioned at the beginning of the video, it's made for a case study presentation (typically 30-45m) when you're talking about your process in depth and your goal is to communicate your thinking process. In the early application stages, your goal is to stand out and impress by telling a quick engaging story. 45 slides are definitely not a quick and engaging story ☺. Hope that helps!
UX industry requires continuous studying. I've studied for 8 years in 3 different universities, got NNg certification, took dozens of courses and books, and keep studying every month. So, the question is what are you trying to achieve studying right now? If the goal is to build a strong fundamentals then the course I'm running (intoux.design) will be the best place to start from. It covers everything you need to know with case studies and templates in 35h content curriculum. But if you're trying to improve any particular design vertical (e.g. quantitative research, design system thinking, workshops running, etc) - then let me know and I can share some resources I found useful. Anfisa
I enjoyed watching your presentation. Successfully covered the essential points without feeling overwhelmed. No wonder you got the job, congrats!🎉
That was the first Senior UX case study I've seen (I've just started researching about the UX possibilities) and I loved it!
Subscribed =D
Thank you, Ricardo! Excited to have you here. If you have any requests for the next videos, just let me know.
Another act of generosity by you :) After spending weeks on my case study - kind of sick of it at this point haha - I'm very glad I just saw this video. It inspired me - or kicked me in the pants - feeling 'oh, yeah, I need to add 'context', 'validation' etc. Even though I don't have proper data or validation, it is so important to address it so that the audience knows you know its importance. I'd never heard of Useberry either. You are very good about giving little tips, stressing the important. Thanks again.
Wow, what a lovely message. Thank you so much, James. You literally made my day.
The next video about CVs are coming soon!
I thought it was Userbrain haha
this is the best ux portfolio ive seen, none of the other videos go into this level of actual user testing!
Thank you so much! appreciate the kind words ❤️
I've been listening to your podcast for a long time, and today I stumbled upon your RUclips channel, which you have just started making new videos after a long time. I hope you continue to publish these helpful educational videos.
Thank you! Appreciate your kind feeback. Definitely will be doing more.
Hii, thanks for this video!! I will use it in my job interview!
How come I am just meeting you, you made my day. Thanks for the excellent work. Its a lot of encouragement for us the starters.
That is so helpful. I’m studying UX design in my spare time. Hopefully I can get the job! Thank you 💓
UI/UX Design so goooooood but you more than 😀😀😍 you're so btfl ❤👍👍
Woow!! thank you so much for sharing your cas study, it helps me structure my presentation for my interview
Thank you a lot fir a kind feedback.
This presentation is great 👍 just starting my journey into UX and have struggled conceptualizing the storytelling aspect. But watching this has made it *click*. Thank you so much for sharing!
Hi Anfisa. Thank you for the presentation. Can you please tell us how did you found the users to test the prototypes ?
OK Ana, all you did is amazing, I just love the way you put all together, my question is, how long did you take to do all the project? And how many people help you out to get this data? The big problem for me today as an Senior UX Designer is the time, to do all this data, big companies for example they never give us this time to do that and sometimes the team does know how work like a team. People need to know the basics for sprint and a lot of UX´s dosn´t know how to do that and they call they self a Senior. By the way, great video. Keep going!
Hi, Eduardo.
Thank you for watching it. I'm unsure if this comment is referred to me or some other designer (because I'm not Ana).
But anyways, it took approximately 3 months for research and design and then 3 months for support and communication (where I was passively checking on the progress, but not participating).
Since I was the only designer (it was a freelancing project), all the data was researched and collected by me. In terms of users, we had about 10 qualitative user interviews at the beginning of the project and around 300 quantitative unmoderated usability tests at the end of the project (you can see how many tests were initiated at 12:49 timecode).
But I totally understand your pain, I worked in the product company setup for the last 4 years and indeed it takes a lot of energy and leadership support to build a team's UX maturity. I've worked in 3 different organizations (from 600 people to 12k people) and each one was very different in approaching user research and data analysis. It's definitely not a warrior's job to enable an effective UX process in the company. If the company is 1-2 UX maturity levels (using NN/g classification www.nngroup.com/articles/ux-maturity-model/), then it's pretty much impossible to change the culture on your own (unless it's an early-stage startup). But if the company is 3-4 levels of maturity, then you have a voice and the power to shift the needle (aka if you have leadership support). I took a really helpful NN/g masterclass called 'The One-Person UX Team" (www.nngroup.com/courses/one-person-ux-team/). It's full f tactics on how you can integrate better UX processes in place if you have the support of your manager and they could cover the cost for you, I'd really recommend it.
I hope it helps a bit!
And lots of power to you on the way to improve things.
This is gold, thank you so much!
Great process my friend. There is always one or two things to learn from you thank you for sharing. By the way great video
Genius, love the final
Great walkthrough, thanks for taking the time to share!
Thank you for watching!❤️
hey!! anfisa your video is really helpful for me, thenqq forthis video and best wishes for you
Thank you so much for watching and for your kind words ❤️ best wishes
Nice presentation! but I have a question. Did you use this pitch concept portfolio to apply for this very job role you got or was this just a presentation you specifically made for the interview process? I have a potential 2nd stage interview that will require me to walkthrough my portfolio but I don’t have my case study portfolio this way, it’s a website portfolio by the way.
Hey, Ikenna. I'm sorry I missed your message. I'm sure you've already landed your dream job by now.
But to answer the question for anyone who might be wondering too. This is the presentation, particularly made for a 'case study presentation' stage.
I've made it out separately from my CV or website. You can still use website, but as you might understand website format for storytelling presentations is not the most suitable one.
Loved your video a lot! Thank you for sharing!
May I ask what font you used in the deck?
I enjoyed watching this presentation it really help me so much now it's easy to understand too.....congrats💗
Thank you so much for a kind feedback, Alora.
Hi, this looks so much like my style of design processes as a freelancer. I have years of work and I need to improve my presentation of it for interviews with big companies. I love Useberry too!
Can you tell me, did you get hired for a Senior UX Designer role with this style presentation? If not Senior UX Designer, what title were you hired for with this interview?
You're video is really inspiring to help me convey my abilities better in interviews.
Tysm i get new idea for building my portfolio! Anyway I have 2 question if you free to answer i would be so appreciate. 1st if the feature i developed was a new feature that never launch on product before so how should the story telling on portfolio be? since i can't compare old and new. And 2nd If my work have none of testing, like no business metric, no data results, no time to test by myself, everything is just design following requirements-review-redesign again. How can I put it on my portfolio? Right now every pieces of my work kind of design as CEO want with no exact plan (I tried but no he doesn't care)
Thank you for the professional insight into your work. Could you explain how exactly you get to the numbers in the odd and even columns (6:30)?
Thank you, Stefan.
Sure, it's a SUS (system usability scale) survey. After each usability test, I ask users to complete a survey with 10 questions and then calculate the results. Mind that you need at least 10 people to complete the survey, and preferably right after going through the flows (you cannot just send them a survey link at a random time).
You can read more about it here.
measuringu.com/sus/
Hope it helps.
now I can understand the numbers in your table (min. 6:25), you tested with 5 test persons
Thank you very much it's really helpful and effective.
Thank you so much for checking!
shouldnt say validation as it carried bias you are right. validation means to find truth in your hypothosies. better to say test because if you could be right or wrong either way
Where can one find a mock case study to work on for begginer?
Excellent
I come across your podcasts and found it so helpful. So, I searched for your RUclips channel. However, I can't download the template though I signed up twice.
Hey, Eman. Hm, this is strange. Did you check your spam folder?
I just checked the history and in my email client, it says that the email was delivered. Let me know if you don't find it in the spam folder either, I'll send an email manually.
Hey Anfisa, yup I checked it out later on and it was delivered the next day. The issue is that during the registration process, there was a message mentioning that I should expect the email in 2 mins or so; which in fact didn't happen. I got the template on Figma but couldn't download it, weird right 🤔?! Do you have any idea why this happened?! Thanks for your consideration 😊
@@emanyahia9940 That’s indeed very strange. I haven’t seen any delays so far with the email, but I’ll need to investigate with the email client provider.
As for a Figma download, it must be a separate topic. What the error message says when you try to duplicate the file? Maybe you can reply to the email with a screenshot? I never saw issues with project duplication.
you need a noise reduction on walls, sound is a bit sharp and has an echno
So should I just not include something like persona, storyboard, affinity mapping screenshot, etc. at all? Or should I briefly go over them? (So still including them in the slide deck but just dont spend too much time on them)
Great question!
To answer it, just think how these artifacts contributed to a story? If you have an answer how, then it totally makes sense to include them.
For example, will this storyboard (for example) tell a story of how you were thinking of the solution? Was it helping you to move towards the final solution? If yes, then you should totally include it.
But if the answer is “I’m not sure how this persona connects with the problem or solution (or it feels like you did it to just tick the box) then it’s better to not spend a page on it in your case study.
Hope it helps
The presentation and product looks great!🥳 How would you go on to do user research if you didn't have instagram followers? Where do you find the users? How did you convinced them to answer questions and test your product? How do you pay these people in a legal way? Thanks🙂
I'm so sorry I haven't seen you question before! My bad. TBH, we use Useberry at my work now and we just use their user panel. It's pretty cheap. I think we pay about $50 for 20 tests.
Such a Great content 🚀
Thank you for your kind feedback.
wow the case study was really good. But i want to know about personas, user journey maps, competitor analysis and all which are generally seen in design thinking process so please do answer if you get time. thank you.
Thank you for watching and for the feedback ❤️
Would love to know what exactly would you want to know about these design outputs?
If you’re curious whether they were a part of the process, then the answer is yes for some. Every project is unique and depending on the factors like timeline, resources, impact-effort, importance, these would form the process and steps.
In this project we didn’t base our decisions on one or two personas. Simply because it’s a food ordering service, people from dozens of segments order food and not one of them is more important/strategic than the other. So for this project we were basing SOME priorities on the user stories and JTBD. In terms of UJ, we used these user stories from research and mapped them down in the form of UJ, but it wasn’t the most impactful part of the prioritization. For project like this, heuristic evaluation was more credible source of prioritization, hence I’ve included it in the presentation (and not the UJ story mapping).
In order to make case study presentation engaging for the audience, it’s important to frame the project around the key insights and solutions that tell the story, not report the process. So, some parts of the process I had to remove from this presentation deck.
Hope it answers your question ❤️
@@anfisign wow thank you for the detailed answer :) also i have some doubts regarding how to choose colors for a project and few others will it be possible for you to accept my LinkedIn request please :)
Great process It is really helpful for me. Can you tell me the name of the font ? Thx ☺️
very much informative thank you
Thank you!
Great video and amazing case study!! Seriously though, how do you get so many users to test it??
Thanks, Michelle.
Actually all thanks to instagram. I have a lot of followers there and all I did just posted a story with a test link. Luckily we didn't have any screening requirements.
This is beautiful, but it's actually too fast to understand and it isn't detailed in explanation. I'm a junior UI UX designer but I'm having problems with creating a case study. I need to really understand how to create a case study...
I haven't done any before
Thank you for watching. You're right, it's not a masterclass or webinar, but just a brief walkthrough.
➡ The good news is that I've actually done a about creating case studies here superpeer.com/anfisign/event/case-studies
➡ And I'm currently working on the new about portfolios. You can sign up here to hear about the beta launch in October (+50% discount) anfisign.ck.page/intouxjobs
Hey, Anfisa! Pretty awesome job done. Can I have your Case study that you have done? I would really appreciate it. I just want it to get an idea. Thank you so much. You can share it as PDF format. Really means a lot to me.
Hey, it’s actually public on my Figma profile. You can find me there as “anfisign” too.
I believe I also left a link to it along with the template that you can download. This template basically has this whole presentation in the “example” section.
How can mke heat maps? what tool did you use?
I used Useberry for any prototype quantitative testing and analytics
any tips of using infographics in UX research case study
Hey, Keshav.
Anything specific? I mean, I'd definitely go for it if I shape a story that I need to tell. Infographics is a powerful tool, which can be used to make people think a certain way (by presenting the information in a way that's needed). But it's pretty much a separate science, so it's hard to answer it in the YT comment.
@@anfisign any recommendation to learn more about this
Did I get my first job thanks to that? because I don't understand a bit how to get to have data on how users work on the site, etc.
This is just a case study template, but of course, the project has to be done on your side before. And depending on the case/problem/goal you might have passively collected data, secondary researched data or first hand collected data (Al qualitative research) that I really advice to do in any project.
Otherwise any design is often more art, than design.
Hola, tus cursos tendrán también subtitulos en español ?
Hi, Felipe. Yes, there are subtitles also in Spanish. Check out the free lessons to see if it works for you.
❤️
@@anfisign Muchas gracias!!
Hi, I have a few questions, does this still apply for UI design too? And what did you create this presentation on? Lastly, do you send this in when you’re applying for the job online or is this something that is shown in person once invited for an interview? Thanks :)
Hey, thank you for the amazing questions.
1. I'd say that whatever you've worked on would reflect the story of your process. So, if you're a strong proponent of design thinking, then you can definitely use this template for UI case studies. However, I'd definitely replace most of the copy with visuals and let it speak for itself.
2. I use Figma for everything, including this presentation.
3. No, absolutely no. Definitely don't send it during the first stage of the application. Like I've mentioned at the beginning of the video, it's made for a case study presentation (typically 30-45m) when you're talking about your process in depth and your goal is to communicate your thinking process.
In the early application stages, your goal is to stand out and impress by telling a quick engaging story. 45 slides are definitely not a quick and engaging story ☺.
Hope that helps!
@@anfisign thankyou so much !
Спасибо за инфу!
Ne za chto!
I am not able to download the templates
Hey, did you not receive the email? Just tell me your email and Ill send it.
Very nice presentation :)
Can I ask you what you used to film it?
Thank you! I use Logitech soft to record the screen and logi webcam to record the face. Hope it helps.
How long did it take you to do the whole project?
hey, cannot remember exactly, but it was around 3 months (along with a full-time job). So probably around 5-8h/week. Then few more months for support.
@@anfisign thanks, that's what i figured. I takes a lot of time but it's worth it. Thanks.
Where did you study can you recommend a course online
UX industry requires continuous studying. I've studied for 8 years in 3 different universities, got NNg certification, took dozens of courses and books, and keep studying every month.
So, the question is what are you trying to achieve studying right now? If the goal is to build a strong fundamentals then the course I'm running (intoux.design) will be the best place to start from. It covers everything you need to know with case studies and templates in 35h content curriculum.
But if you're trying to improve any particular design vertical (e.g. quantitative research, design system thinking, workshops running, etc) - then let me know and I can share some resources I found useful.
Anfisa
It’s overwhelming, I’d be bored
The explanation still seems hard to follow.
Awesome presentation!!!
Thank you, Javier!