Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

Product-led growth (PLG) is the consumerization of software-a strategy B2B software companies can learn from growth teams at successful consumer tech companies.
Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.
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Wow the experiment log and the focus on free user acquisition is brilliant.
A few nuggets
-you need a high pace of iteration
-you need full stack integration to run tests
-High performing growth teams focus on products and move their north start from acquisition to retention to monetisation

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