The Taste of Color
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- Опубликовано: 10 ноя 2021
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To the average tongue, the color "red" doesn't have a flavor or a smell. But color can affect how we perceive the world in so many ways - including how things taste and smell!
Hosted by: Hank Green
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"This drink is purple. Purple is a fruit." -Homer J. Simpson
Ah, I See You're a Man of Culture As Well
This drink is...... Green. - Data
"Grape? This is clearly "purple drink"." - My child to his teacher because we call it purple drink at home. Homer is life...
"i want some apple drink! it's greeeen!" -todd
Dr Pepper tastes purple!
My ex wife loved green peppers for one reason, and one reason only... they "Taste green." That's it. She thought green peppers were the only thing she'd ever tasted that tasted 'right', as far as their color went, and the satisfaction that gave her was enough to put them at the top of her food list.
I have a faint memory of tasting something that I thought tasted exactly like its color, I just don't remember what it was, but I think it was orangish and I'm pretty sure it wasn't healthy, probably some junk food. But, I _can_ see how I would get extra enjoyment by finding something that _did_ taste like its color. Pure satisfaction.
Come to think of it, that's how I feel about canteloupe.
For many, many years, I’d prefer green apples, almost always avoiding red ones, based on the assumption that they’re sour and nasty.
Turns out they aren’t. I still suspect they taste a bit differently from each other, but I like them both.
They do taste green in a very not-ripe-yet almost grassy kind of way, which is actually why I prefer the red, yellow, or orange ones, lol.
@@cathleenc6943
Exactly! Me, too!
Can confirm this. I make ice-cream, and the strawberry ice-cream 100% tastes better if I add pink food colour.
You gotta have the taste of pink otherwise it feels wrong
I'd want to try not pink strawberry ice cream, I would probably think it tasted better , I made another post about my failure to enjoy red velvet cake ice cream that was pink with little bit of red cake because my brain refused to believe it was not strawberry flavored
@@yiotatort do you not like Strawberry?
I belive this 1000 percent cause I always gravitate towards pink foods
The light blue vanilla tootsie roll is the perfect candy and packaging.
I like to twist it together with an orange one for a 50/50 bar flavor :)
A truer statement has never been made.
@@fortheloveofLDS
The statement below is false.
The statement above is true.
@@fortheloveofLDS
This statement is false.
Those flavored tootsie rolls are gross
This is why I always put turmeric in tofu scramble to make it yellow. You can't taste the turmeric at all, but it definitely improves the overall dish.
Turmeric has a really distinctive flavour though. One that I do enjoy.
@@Call-me-Al oh absolutely, and in other recipes I use a lot more. It's just with the tofu thing you only need a tiny amount to turn it yellow and it still improves the experience.
@@thymewizard Good to know, I need to try it :)
Not totally related, but once I made a meal in which people were blindfolded
and when people started to eat, we were going around with a thing full of nitrogen and spices.
(so the nitrogen was going back to gas with the smell of the spices in it)
People were tasting the meal with those spices even if there was none in the dishes.
Eating is such an interesting science.
So you dumped some spices into liquid nitrogen?...
@@ArawnOfAnnwn
Yeah.
Like I said, the nitrogen go back
in gas pretty quickly, caring the smell
of the spices with it... so the
customers were able to smell
it without us having to putting those
spice directly on their faces :p
This was during my formation as a
cook.
This is was a kind of experimental
part of it. The teacher was kind of
crazy and that was making things interesting :p
Yeah, I think I remember reading somewhere that most of your sense of taste's actually majorly influenced by your sense of smell...
Which can help explain how...particular respiratory illnesses can dampen (if not temporarily disable) your sense of taste. (For example, 'cause a mucus-clogged nose can't smell anything.)
I figured this out when I was a teenager because realized I was eating M&M's in order of color. Red, blue, green, orange, yellow, brown.
The red always tasted best! Then they took red away for awhile. My brother, sister and I had nothing to fight over. We had to share a bag between us, by the way.
I always thought the green ones tasted best XD I'd eat them in order from least favorite (brown) to most favorite.
I remember once at an airport I bought an ice cream that was yellow and was very surprised when it tasted strawberry 🍓. It was a very odd experience. I've also picked yellow raspberries and I couldn't quite convince myself they tested like red ones, but they probably did.
4th grade a girl did a science experiment with 7uP. She added food coloring and had kids try the drinks and then asked their favorite and why. Most said red tasted like cherry and orange of orange.... but they were ALL the same!
When I took a high dose of mushrooms, I experienced synesthesia, I could taste colours, my friend was wearing a bright purple shirt and I tasted the colour of his shirt.
I'm so jealous! That sounds amazing!!
@@orchdork775 It was one of de most profound and intense experiences of my life.
Can confirm color influences taste two months ago I had mild covid and lost my sense of taste; it was terrible. When I would see the yellow of a lemon, while eating said lemon I was actually able to taste the lemon slightly but if drank lemonade without any yellow, I couldn’t even taste it but a hint of sweetness.
Can't stop to think about "blue flavored" stuff.
Our company makes a green mouthwash that all the newbies say smells minty depite it being flavoured with aniseed.
Does it also have menthol in it? That might throw them off. I use a cinnamon-flavored toothpaste, but it still has menthol in it for that "fresh" feeling. At first I was very confused because I associated that mentholyness with mint.
In a past life, I studied linguistics and some of those results sound awefully familiar. May it be that those findings are less about visual (colour) and trigeminal (taste) perception during testing, but more about word procesing when answering the multiple choice queries afterwards?
I still want to know who decided that raspberry flavour was sometimes blue.
After watching this video, it make a lot more sense to why Lulu say ' Hmmm~ that taste like purple~ '
I've always loved everything purple, the colour, beverages made of grape, blackberries, blueberries 😍💜
@scishow psych: So, legitimate question! In these types of sight-to-taste based studies, would a blind person be considered a control result, seeing (excuse the pun) as their lack of sight would result in a “truer answer” as color would have no influence over their decision?
I mean, you could just blindfold a sighted person...
I was thinking a similar thing as a colour blind person ( red/green ). Would I taste the lime/strawberry more correct because of that?
@@infinightmoon6268 A blind person is used to tasting without seeing. A blind-folded sighted person is not. I suspect there would be a difference, with the blind person better able to taste without sight than the blind-folded sighted person. An interesting hypothesis.
Reminds me of Gatorade and Powerade. "What flavor is that?" "Purple." "But wha-" "Light purple. That's the flavor."
When I was a kid I would add blue food coloring to vanilla ice cream because it "tasted better"
This is interesting, but when you consider that a lot of foods are the same colour but have vastly different tastes (eg:chocolate, brown rice and Worchestershire sauce are all brown, limes and spinach are green, et cetera) it's not a very accurate way to tell what something is going to taste like. A person who encounters a piece of grilled salmon for the first time might assume its pretty pink colour and delicate sparkly scales might assume it was some sort of dessert by it's looks, but be suprised by it's intense savoury taste, and at the other end of the scale chocolate mousse looks like doo-doo but tastes divine.
When you're introduced to a food your friend likes.
You think; "yup, that tastes grey"
My brain perceives the tone of some musical instruments as shapes, specifically flutes. A lot of flutists have a lot of air in their tone. Some, like James Galway, have _no_ air which I describe as "round" usually using my moving hands to create a spherical image. Maybe I'm weird.
Musicians and sound techs describe sounds this way as a matter of course. Round, sharp, dark, warm, bright…
I say that about voices. Being either with too much air or greasy, ect xD
Music definitely has shape.
I do this as well. Also my sounds can have colors and brightness that I see in my mind.
I always buy cobalt blue glasses because they make water taste cleaner and colder.
Ah, of course there is also the smell of gravity.
Always smelled like blood to me.
"..your expectation is actually enough to overpower reality" ... me, everytime I see someone beautiful
Something I've noticed recently is the similarity of artificial strawberry and artificial watermelon flavors in drinks.
Of the drinks I've had in either of those flavors, the flavors have been nearly identical if not absolutely identical. I don't like that at all.
One thing that always has been super confusing to me is when the packaging claims it is water melon flavoured but they used cantaloupe flavoring, or when they say melon flavour and show a picture of a cantaloupe yet using watermelon flavour. Edit: I don't remember if cantaloupe or honeydew is the melon with the orangey flesh inside.
@@Call-me-Al Cantaloupe is the orange one. Honeydew is pale green. Usually when I see melon flavor, it's cantaloupe or honeydew tasting. If it says watermelon, then it's usually watermelon. In my experience, anyway.
Though to be fair, watermelon flavor does not actually taste like real watermelon. There's definitely an artificial flavor that they dubbed as watermelon and we just accept that even though it doesn't taste like real watermelon at all. It's similar to the way that banana flavor doesn't taste like modern day real bananas because the flavor was based off of a breed of banana that went extinct. So the bananas we have nowadays are a different plant than the flavor was based off of. But if they went and changed banana flavoring to taste more like modern bananas, people would complain that it doesn't taste like banana anymore.
Color is our first clue about a fruit's ripeness and health. A green orange is technically edible, but it's also very tart. And when we eat a green orange, we expect that tartness. So drinking a green flavored orange drink might cause us to perceive more tartness than is there, and thus we assume it's lime. Cherry is a sweeter taste, and a green colored cherry drink may taste like it should be orange, because we still taste more tartness, but not as much as we might with actual orange or lime flavoring. The reverse is also true. A lime drink colored red will taste sweeter because we perceive it as "ripe," and thus might be mistaken for orange or even cherry. Orange being in the middle, it's the color whose flavor is likely easiest to pick out properly. If it seems sweeter, it must be cherry. If it seems more tart, it must be lime. If it tastes like it matches, it's orange.
It’s like those memes that have a weird animal sound pattern, then they tell you it says this or that, and suddenly it’s all you can hear! Perhaps seeing red means you expect strawberry and suddenly it tastes like strawberry! 😂 The problem with a detector that is always learning as it’s detecting?
"Yup, that tastes purple."
"Let's use all the colors."
Omg that's EXACTLY how I see months in a circle like that! Except for the colors
This video is sweet like the color red
I have synesthesia! I don't know why I'm so excited about it being mentioned, but yeah.
Heinz did a limited edition green ketchup once. This video is accurate
the expectency thing is like how parmesan actually smells like vomit, but if we think it's cheese we like the smell
That flavor test works well when you expect a flavor to be artificial, as with the drinks. I'd argue no specific color apple or pear has a bearing on my preference of it. I had no expectation of a different flavor of an apple based on its color until I tried that new variety of apple. I would even say if I were to have any bias in flavor preference, because I like strawberries, cherries, and cranberries, you would think I should like a red apple more. But instead, I prefer Golden Delicious. A yellow apple. Maybe if this test had been done coloring natural flavors instead of artificial, such as a juice? Or applied to a sauce?
Expectation: "Reality can be what ever I want..."
It's so true. When I made green eggs & ham for our family's breakfast one morning even though everyone was hungry it was amazing to see how much of both the eggs and the ham were left behind uneaten on each plate when normally the plates would be "licked clean". I know it's silly, but green eggs & ham just didn't seem to taste as good.
I’m less inclined to believe the multisensory integration hypothesis because I had childhood synesthesia (numbers and textures) that went away by adolescence. I think our brains might be more prone to repair cross-signaling than to permit it long term. -Phill, Las Vegas
If it walks like a duck, talks like a duck, looks like a duck and smells like a duck .... Its a duck ! We all know living beings are able to disguise themselves : some can take the figure of a branch, some can make the sound of a human, some can take the colour of the background. However noone can completely disguise as another species. For our brain to know the truth about food or politicians, we should all ask ourselves : «Is it really a duck ?». Just like fake politicians can destroy a society, I believe fake food might be able to destroy the «society» in a human body.
Synesthesia is my favorite part of psychedelics. Well, one of my favorites.
Synesthesia is just a more intense version of what most people already experience - that's why we have phrases such as "sharp cheese."
It's been demonstrated that kids will eat their vegetables if you dye them fun colours. This was both for visual interest and apparent taste.
Huh, does this room smell yellow to you?
Reminds me of the time NileRed made green eggs and was disgusted by the color :-P
This is why I have such high expectations of blue colored things.
Top 4 favorite blue things nobody asked me for:
1. Blue raspberry lemonade kool-aid
2. Berry lemonade Jones soda
3. Blue Razz berry blow pop
4. Blue side of a red & blue trolli gummy worm
this reminds me of when pepsi released crystal pepsi which was the exact same as regular pepsi but without the black dye and looked clear, it isnt sold anymore (as far as i know) because people complained about the taste despite it tasting the exact same
I wonder if this color-taste synesthesia effect also applies if participants are blindfolded, but told what color the drink has (and for good measure all of the drinks might as well be un-colored)...
And for that matter, does this apply to the texture of foods as well?
Obviously the texture affects ones enjoyment of food - if it's tasty but rubbery you're not gonna enjoy it as much as if it melted on the tongue, but if you lab-create foods with various mixes of taste and texture, will people report the food tasting different from different textures? What about size? Tiny bits vs something like an apple you'd need to take bites out of...
Free ideas for student theses!
Would be interesting to look if there are also associations between sound and taste or sound and vision
Did similar experiment in middle school. Boys preferred the blue jello, girls preferred the red jello. None of the jello was flavored. Everyone agreed the jello was overall disgusting. The bell rang before I could explain.
Colors can affect the way we perceive the world, and researchers have shown that they can make us more likely to mistake a drink for one that matches its color. In a 2007 study, researchers gave 124 drinks to 11 participants to sample. The subjects' task was to identify the flavor of each drink on a multiple-choice answer sheet. Colors play a big role in our perception of smell and taste, and scientists have shown that they can help us identify what we're smelling or tasting more quickly and accurately. One study found that the source of a smell doesn't have to be the same color as the person who's giving it to you.
Colors can play a big role in how we perceive the world around us, and scientists are exploring whether or not our brains choose what signals to pay attention to. For example, researchers have suggested that by shifting our attention, visual information from an object's color might make us notice more "redness" or "green-ness" in its flavor. And that could possibly shift our perception of its taste.
It makes sense that color might draw your attention to an associated flavor. If you eat a greenish fruit and it turns out to have gone bad, it makes sense that you'd maybe anticipate a rotten flavor the next time you ate a fruit that was greenish. If you didn't associate the appearance/color with the flavor, you might miss that food was starting to turn bad but could still make you sick.
I notice this in a lot of channels that involves eating food. When describing food with color, they tend to describe them using common food/fruit that has that color.
Personally, I blame Fruit Loops
Rather than comparing "expectancy-based effect" to "placebo" I'd view it as a form of confirmation bias.
the notion that we are subject to "mis-cue-ing" forms of information seems understandable and reminds me of those "tests" where the word of a color is printed in a different color ! B-)
I literally had an argument with a friend in high-school about whether or not it's reasonable to say that something "tastes pink" I was drinking a vitamin water and when asked what flavor it was I responded "idk it tastes pink" he did not like that answer lol
When I smell certain perfumes, I see pink. Other scents evoke brown, gold and other colours. "Tasting pink" is also definitely a thing, though what tastes pink to one synesthete might evoke another colour, or something else different, to someone else.
Fun fact: There's an episode of '60's Batman where he and Robin are on the trail of a villain and Batman says "I smell pink". My mom said that was silly because you can't smell colours, but I thought hey, Batman's like me! 😁
Just started watching, and that is EXACTLY how I see the months. Counter-clockwise with December/January at the top.
You're Right..If it's something Sweet to eat in Red Color it automatically gives our mind a prescription bout cherry or strawberry but if it's something sour/salty then Red Chilly Flows in our Mind 🤨👌👍
We made the kids 'green eggs and ham' one night since that's what they wanted. Added a little blue to the eggs since yellow + blue = green, except it made the eggs sort of aqua. The kids thought they were great, but the adults thought they were gross, even though the taste was fine. Really weird. Maybe some of the flavor expectations are learned?
This is so accurate
Been loving yalls new thumbnail designs!
My younger brother went through a phase as an toddler where he refused to eat anything except yellow.
I'm not sure why someone with synesthesia would see May as cobalt blue, but the rest of the colors for the months make sense to me.
I wonder if Hank got the idea for this video from the blindfolded rainbow popsicle task of Taskmaster
People are always telling me I have a great music taste. Does that mean I can taste sounds?
Orange is a funny one in English. It's a smell, flavour and colour as well.
I used to work at a movie theater, and we got an icee machine. one of the first flavors we got was Blue Strawberry. it was bizarre at first but it was delicious.
I wonder if this is related to an effect I have noticed for myself. If I expect to one taste and get surprised by another, I notice that, at least momentarily, I may feel it is nasty. Even if it is a flavor I usually like. Has anyone else ever noted a similar effect?
I guess that’s why I don’t like mint chocolate chip…but like a York peppermint patty, I don’t want green ice cream or chocolate chips.
If I knit with orange yarn it tastes of orange squash/ cordial so I avoid it. It only happens with a few colours for me.
Wow! interesting.
I was just wondering how you knit with a yam, I think I need new glasses.
@@Richard_Jones 🤣🤣🤣
Color is wavelength based, vibrations. It's not hard to imagine how we could sense variations in vibrations through our mouths.
We continuously underestimate the intelligence and abilities of other animals and ourselves as well.
I don't know the flavour of strawberry. Like, I can't imagine it. And a drink can't taste like a strawberry because it doesn't have the texture of a strawberry. So if I got a red coloured drink I would probably guess it's strawberry because it tastes like something and it looks a tiny bit like strawberry. So, does the colour affect how I perceive the taste, or do I just not know the taste well enough to identify it correctly?
I probably wouldn't think the lime flavour and orange flavour are the same when I get them in a red drink, but I would probably call them both strawberry 🤔
the Human Brain play the game of association 24*7.
November is definitely brown - just like Thursday.
The mystery flavor of the dum dum is all the leftover flavors of the other suckers
I've liked the same ice cream flavor since i was a child. Blue. I later found out it's bubblegum but that doesn't really matter.
I can see numbers and letters with both having a color and a sex/gender as well as with a personality.
Hehe being colorblind throws a wrench in the works 🙃
Oooh a soccer goal. So definitely not a gallows on wheels. Good, good.
Now I'm not sure if blue is my favorite colour or if it's my favorite flavor...
Putting art into stem just so it says steam is the absolute dumbest
Skittles is a prime example.
I knew I wasn’t crazy! Lol I knew I could taste colors!😂😅
Can they do an experiment with an opaque lid so you can’t see the color?
Awesome!!
Tan is the colour of smell of exhaust fumes at about 13.5:1 AFR.
Okay, but literally tints smell a certain way thoooough. Like blue colorant that goes in paint smells like how a blue jolly rancher tastes
Brown is the color of chocolate, which is why it's the best color to taste.
I have synesthesia and I'm a chef. I literally cook everything by color
i gotta get more friends so i can make different color drinks and have them guess what's what lol
has anyone ever checked the box a snack or meal came in to see what flavor it was before eating it instead of just tasting it?
I put the pink crème cheese on my bagel with out reading the label. I was expecting strawberry, I got smoked salmon. lol it was awful 🤮🤢🤮
I could almost smell that lemon room. O.O
Make you think about how restaurants use color motifs.
Pink food and drinks are always good
Red is definitely the best flavor!
I'd say it's conditioning. We know what colors the fruit in nature those flavors are based on are, which is why the drinks are colored that way artificially. But when you deliberately negate that conditioned association, of course it screws with ability to correctly identify.
So Marco was right. Cheese tastes yellow.
I think it might be more about accessing more completely certain flavors/effects when certain colors are present. Like poisonous berries or plants are often a different color than what is expected from edible ones.
I'd be curious about the brain connections though as color is more or less 1 dimensional but flavor is a combination of on and off switches of stimuli.
2:16 Mountain Dew Code Red is red flavored.