Suppressing Competition in Online Advertising |

Advertising is key to e-commerce, driving consumption by informing consumers about available products. HKUST's Marketing Prof. Ralf VAN DER LANS led a study that used eye-tracking experiments to investigate how ad features and site design can influence e-shopping behavior.
Learn more about the results and the follow-up experiments by Prof. VAN DER LANS: bit.ly/3RW9NIv
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