Wish that SAAB aquire the Trollhättan plant again. SAAB has the expertise in lightweight constructions a key for electric vehicles, aerodynamics just as important. Plus the HMI. Let us hope the management has come over the debacle 12 years ago.
@@espacesX Not entirely true... the first Saab cars were designed + built by aeronautic engineers. This was clear to see from how the engine was mounted in reverse (and hung at a 45 degree angle) to the interior resembling a cockpit. Before Saab, car radios were mounted in the center console instead of the dashboard. Think of how insane that is. But yes, later on a division was made between the airplane & automotive sectors.
This is the greatest SAAB advert i've seen. Looks like the swedish are starting to take their marketing seriously. They have very advanced products and high calibre engineering schools.
Nah man. I like Saab, but this advert feels like a load of hot air. If you want to impress me with a "new" technology like HMC, then least show how it might be original in any way. The graphics are way more impressive than the information presented. They keep talking about vague improvements the whole time, without substantiating any of it. The concepts they are talking about (HMI and HMC) are standard for every fighter created since 1980. You can't survive without it. They failed to explain how their HMC is different to any other existing HMI. How do pilots receive this discussed data? Headsets, HUD, screens? Standard procedure. How do pilots interact with the plane? Buttons, eye tracking systems, voice activation, joystick? Standard procedure. I call BS. What do you think?
@@jonathanfrancesconi6666 That's exactly what I got from the video too. I think this plane's pretty cool and as far as I know it should be a cheap reliable platform for launching NATO munitions but I hate how they keep insinuating that it has superior this and that, that it's somehow the best plane out there, etc. It's a pretty clever plane designed and built by a small country that doesn't have a huge military budget and its' mission is to counter older non-stealth Russian planes. I mean they come close to outright saying Russia at the beginning of the video. Sweden just doesn't have the money to come up with a next gen platform and while I could be wrong they don't really have the money to buy tons of US made F-35s either. Or maybe they don't want to do it for political reasons. I don't know, I don't exactly keep up with what Sweden does as a country. I know the USA doesn't sell F-22s, F-16s are really old and F-35s are extremely expensive and you have to wait forever for them. Hence this thing in the video. I'd bet my money on an F-35 any day of the week though. It'd probably just launch some missiles at the Griffen and get out of there before the Griffen pilot could even figure out what was happening. Then kaboom as they say hehehe.
@@davidcobra1735 I think you make some good points. No doubt that the Gripen E is a capable, robust and intelligent modern fighter jet - well suited to it's combat role. But I'm going to need more convincing before I call it a superior fighter plane - especially compared to 5th gen fighters like the F-35, J-20 and Su-57.
@@jonathanfrancesconi6666 Yep basically that. Russia has how many SU-57s? Half a wing? Maybe a full wing. Sweden's good for the next 5-10 years with these things. Other countries are buying a lot of Griffens too. Do you know if Sweden has F-35s and if yes how many? The information alludes me.
@@davidcobra1735 Yeah you're probably right. Tbh I have no clue what Russia is hiding in their arsenal, or Sweden, or China for that matter. It's usually not in their interest to be honest about those numbers to the public. If you do find out I'd also be interested.
I am Australian, we purchase a lot of US military equipment. Most of those decisions are purely political,and I understand why. However I am super impressed with the Swedes. You can tell their products are well thought out and high quality. When this lady says in narration Sweden must be smarter than Russia, it's not a throw away line. It's pure fact, and I think Russia knows the Swedes have technological edge.
One hell of an aircraft, that's for damn sure. The Saab vehicle I owned growing up was just a purely different animal than the American cars on the road at the time. The level of thought put into nearly every piece of engineering on the vehicle was apparent. I can only imagine how the Gripen must feel :)
Just imagine how Saabs car would have been if they didn’t go bankrupt, it would have been amazing when thinking about it! Especially when this is saab in 2023❤
Saab went bankrupt thanks to one greedy family in Sweden. That showed us the backside of Capitalism at its worst. The same family shamed themselves during WWII too. Their only loyalty is money, money, money.
@@donquixote1502 I thought of that as I was writing too, but I don't think so, after all, they take pride in that their plane is smaller than literally every other fighter jet yet have similar if not better capabilities, I see what you mean though, but I am only talking directly about little as in physical size which is not wrong and is part of the Gripen design principles.
Saab has always been a game changer! Adapt or die in the new age of tech. If you think Tesla has been doing machine learning profitable, imagine what the weapons industry has been doing the last 20 years..
I really really like the Gripen E, it's a very capable multirole fighter and it's absolutely a great aircraft. Greetings to Brazil, because they have already received their first units of this wonderful plataform. Congrats to you too Saab, thank you for the great job you've done here. Hope in a near future Mexico buy units of the Gripen E to replace the F-5 Tiger II that the Mexican Air Foce has now:D
Remember folks, the same tech in the Gripen E is also being placed into the F-35, including the Datalink tech from what I've been able to read and hear, which means they could probably link up with F-35s during collaborative missions and training sessions.
@@plh8707 I wouldn't be so sure, the F35 is really good, but random people seem to overhype it way too much on the internet. It is good, but niche, it has a lot of problems like it's bad top speed and range, sacrificed for VTOL, which could make it falter against several other fighters if done right. We are probably not seeing them go head-to-head since we're all allies anyway, pointless comment.
I saw a very knowledgeable interview stating that Gripen would be the best fighter to send to Ukraine. It was designed to fight Russian in a highly contested environment without full air superiority. Meteor with its special rocket motor can operate at very low altitudes to evade air defences (better than any other western missiles). Gripen can take off from short road-based airfields (shorter than any other powerful/realistic western fighter, apart from the F-35B) and requires a smaller and more portable logistics train than any other western fighter. It is also not sensitive to debris (FOB) to the same degree as other aircraft. Also, not many would be needed to have a significant impact. Only a minimum of 20 would be needed to push back the Russian fighters from the frontline, and facilitate the Ukrainian counter-offensive. Maybe Turkey should let Sweden (and Finland) to join NATO so that we could get to delivering that capability to the Ukrainians!
It's so sad that you guys don't make nice cars anymore. I think with the knowledge you have about airplanes, the vehicles would be very special again - just like your airplanes.
One thing that was off, they didn't say a thing about the EWS. Gripen E is not 100% stealth, but with EWS, radars can't find them. Until it's too late.
One of the strengths of the Gripen is the big color display that's in the cockpit, similar to the F35. Meanwhile, other countries are using analog gauges with maps taped on the pilots thigh, sometimes a smartphone or commercial GPS on a phone mount ☠
Digital display is still very problematic compared to analogue gauges. Countless pilots have given their input regarding this topic, and a majority of them have issues with it.
Not really. Alot of countries have massive discussions with their voterbase on big public spending decisions. LHM and Saab realized this, which is why they release these ads lol. Media plays a massive role in policy.
@@anon69_q you best performer in overpriced projects. Best performance definitely doesn't look like overpriced a very delayed project. And only capability which F-35 is very good at is being constantly grounded.
@@davidrydl7292 cope. The f-35 was picked over gripens multiple times for good reason. They are cheaper than the gripen off the shelf. The gripen is cheaper to run but that's changing as more and more f-35s get built this making more parts. The f-35 doesn't have struggles any more all the kinks have been worked out. It's development history has been over blown by press. The f-35 is the most capable fighter and is a 5th gen stealth fighter while the gripen is a 4.5 gen non stealth. pound to pound the f-35 is best for your buck. 890+ f-35s built. Gripen 270. Nations still are continuing to buy f-35s over gripens. The gripen is honesly dead. It can't really compete with newer competition.
i just love Swedish jets. i also like swedish stuff in general and there countries. i still find it cool that they are one of the few places that still makes their own aircrafts that work super good
Greetings from South Africa🇿🇦 I love The Gripen, all versions, and the company SAAB. Your technology is very advanced, but yet somehow, people overlook how good it is, but I love my country, I love SAAF🇿🇦 and SAAB, I just wish South Africa would adopt the E version and/or more Gripens in general.
Well done SAAB. You created a really good fighter jet a real "game changer". Me as a person who was putting togeather informations about diferent fighter jets, I can say that Gripen is one of the best or the best fighter jet in the world. Iam little bit sad that country where do I live (Slovakia) has chosen F 16 against Gripen even when the data showed that Gripen is beater. But maby I can see why. The slovack gouverment has everytime some level of coruption. Sorry when there are some gramar mistakes.
The F16 is cheap. Alot of countries use it just cus the spare parts are readily available and there is alot of support for that platform. The Gripen is better, but your gonna be dealing with the fact its gonna have to rebuild all those supply chains itself. Its like buying a 3D printer. You want one that you know have alot of support for, and that you can print out upgrades for yourself. You want one you can go online and find alot of third party stuff for aswell.
Your right but I can say that even for the F16 you need to do new supply lines to Slovakia because it was to this day using just soviet era eqipment. Because it is a post soviet country and you can still see it in everyday life. But your right for the F16 there is a lots of sper parts avaylable even in neer countryes for exumple Poland. So yes there is the other side of the thing. But Gripen is still the best. Sorry when there are some gramar mistakes.
@@honkhonk8009 Gripen C costs 40%less per flight hour than the F-16, but spare parts and being better is less of an issue than making closer connections with USA as having a big ally close gives more security than owning even as many as 30 F-22 with all spares and ammo ever needed.
@@johanmetreus1268 Yea basically what i was saying lol. Aviation isnt the same as driving your old camry. Its more like managing computer infrastructure almost. You gotta deal with all the other stuff associated with the aircraft.
Saab por favor permiteme compartir este video y subtitularlo en español realmente anhelo que Colombia se decida por sus aeronaves, porque son las unicas que se adaptan a la Doctrina de la FAC un saludo desde Barranquilla, Colombia 🇨🇴
I'd like a similar suite upgrade to make it to the Eurofighter. The eurodeltas are very capable platforms which should be upgraded and produced in numbers.
yep, made right here in Brazil on Embraer. There's been "talks" already, but nothing concrete so far. Same with Colombia. The govt tried with Argentina too but the deal didnt went through, they're going with J17 or used f-16 aparently
@@gryphonschnitzel7140 it is insane in a dogfight, it is verry energy efficient in high g turns, super high angle of attack. It can take a f-35 in a oldschool dogfight anny day.
@@nikmub6023 i heard it has thrust problems. Its no doubt a solid dogfighter but i think against the Eurofighter or F22 if will lose most likely in a fair 1 vs 1 gun fight. The F35 is a bad dogfighter btw, most 4th gen will beat it.
- Feminine 'power projection' instills trust in friend and fear in foe .. ... or ... - is there something 'more' to be said .. ? - possibly about being misread, misled or/and keeping a leveled head .. ?
I can't wait to pick up my Gripen E from the dealership. on a serious note, watching this is very similar to watching a trailer for a new spaceship in a video game.
This video, and the Saab philosophy behind it, so beautifully mirror and reinforce the difference in military strategies between 'Western Armed Forces' - including, today, Ukraine's - and those of other countries such as Russia and China. Western military personnel are given the information and power to make independent decisions to achieve their mission goals - whether that was paper maps in WWII, or HMC systems in 2023. Thank you Saab, thank you Sweden, for being among the leaders of the West!
@@Oscar-ds2vb Really? Then how would you categorize Sweden? It's not Soviet or Russian, it's hardly Middle Eastern, or East Asian, or South Asian, let alone African. Sweden has a free market, a ferociously capitalist economy, and a very strong personal freedom streak - almost libertarian in their emphasis on freedom. (Remember, this is the country that had NO speed limits on its paved highways until the late 1960s, and whose constitution forbade mask mandates as an infringement on personal freedom.) Its state church is Lutheran Protestant - though a majority of Swedes are said to be atheist. Sweden does have a strong and comprehensive social safety net - but one that discourages unemployment and basically forces able-bodied adults back into the workforce - and other Western countries have that sort of social safety net too. Swedes have voted, democratically, for years to improve and strength their social safety net. Sweden is in the EU, and has applied to join NATO. It has a free market, capitalist economy. Its religious background is Protestant. All these things put it firmly in the West.
@@eatonjask Have you any experience living in Sweden by any chance? I understand what you are trying to say but Sweden is not part of "the west". the west is historically the 'anglosphere'.
@@Oscar-ds2vb The West is the 'anglosphere'???? So France is not a Western country? Spain is not a Western country? Ancient Greece was seen as the start of 'the west' - did it speak English? The Western World is traditionally all the countries who have gone through the Renaissance, plus those with Protestant backgrounds, and those former colonies who achieved industrialisation. Have I lived in Sweden? No, but I do listen to what Swedes have to say on this topic. Just what larger grouping would you put Sweden in?
Sadly, it has some British components on it. So is it impossible to happen, and also I don't believe the argentinian air force has enough cash for it (Gripen-E unit cost is about 85-90 Million dollars, more than a F-35) Still, you guys will probably get the F-16C, is not that advanced like the Gripen-E but it is a good fighter. Anything is better than the trash JF-17 that the Arg. Government was considering...
@@truta3715 Yea, everything is better than a JF-17. I don't know if the airforce will buy the F-16 or the Mig-35. Then there was the FA50 that almost got bought.
@@truta3715 Since Brazil will have their own manufacturing, I don't see why Argentina wouldn't be able to but them if they can settle the Falklands issue once and for all. The whole conflict was just the junta's attempt to divert attention from the domestic problems anyway.
@@truta3715 The F-35 and Gripen E cost about the same to purchase. But then you also have to pay for a jet enginge to the F-35 (so about as much extra)... You also have to build new airstrips, heated hangars and an optofiber connectivity link to the USA to be able to upload tasks for the F-35 to perform... Maintinace cost is bonkers, just to maintain the stealth performance.
Beautiful Masterpiece, Sweden!💪 If we focus our 🇬🇧🇮🇹🇯🇵🇸🇪 technologies in the Global Combat Air Program(GCAP) project I'm sure the Tempest will come out a masterpiece!
@@Hmmidkboutthat Nah. Sweden has actually already discussed in Rome with the Italians about the 6th gen Fighter, just as they also discussed with the Japanese for possible agreements. Also There has not yet been any news on Sweden's official exit from the Tempest/GCAP programme😁
@@Hmmidkboutthat In Rome on 30-31 January 2023 there was a meeting between Luciano Portolano, general secretary of the Italian Defense and national armaments director, and Carl Göran Mårtensson, Swedish armaments director. While on December 22, 2022 Sweden signed an agreement on future collaboration in the GCAP program and technology sharing with Japan. The Japanese MoD (Defense Minister) also mentioned that Sweden is an important partner for Japan.
TBH, it sounds a little like what's currently used on the Viper's and Hornet's. Some of the additional sensor systems are definitely a Boon, same with the 3 hard points under the fuselage for mounting Meteors. Definitely sounds like the Gripen is growing into itself and starting to come online with other Western Aircraft. If the price per unit is still good, this could be a serious competitor against the Rafale and possibly the Viper. Information systems equivalent with U.S. aircraft, maneuverability comparable to a Rafale, Good payload and range, amenable pricing for purchase and per flight hour. On paper should be a potent package. For clarification, I actually do really like the Gripen. I think it does have promise. especially if it's continued to be improved on.
The big difference is that Gripen E is a very integrated and flexible avionics package with an aircraft around it. All other combat aircraft is the other way around, without the flexibility and GaN tech.
@@gryphonschnitzel7140 no! The don't have the flexibility to very fast adoptability of Gripen. Nor do they have GaN tech. I don't know any that are so aerodynamicaly efficient as Gripen or any that have so high availability. If they exist, I would be excited to know.
@@atlet1 maybe not exactly but then they are stronger in other domains such as payload and speed and dogfighting capability. The gripen is a very strong 4+ gen aircraft. But not the best, not even sensor wise.
@@Kawaii-nc6eo tempest has a very long way to go yet and it's in the early stages but this system of data sharing has been talked about for many years. The concept is the same but I think it's still being developed for the UK and potentially to work across NATO
SAAB. I know you're looking at the comments of this random promotional video. Release a full-fidelity Grippen Simulator. People want new aircraft to simulate. The Grippen E is being turned down by the f35 by everyone. You should have all the data to make one. Your biggest competitors would be a game that looks great but can't run, a torture method that is somehow also a national security concern and a game from 1997. There is *money to be made* if you take it I bet they'll consider it guys
most impressive thing about Gripen E, to me, is how small, practical, "low" maintenance, it is. possibly the best thing is its theory of operation. it is truly a well thought out philosophy of use distilled into a resilient piece of engineering. The female personification of the Gripen in this video however, has not actually convinced me of it's sensor fusion capabilities with her words. but she does have a convincing sleek battle-gray outfit. super nice comercial.
It is low, that's true, but nowhere close to what SAAB says... It is supposed to be around U$ 4.000 - 7.000. here in the brazilian air force, the operating costs by hour after 1 year from the arrival of the Gripen-E is around U$ 12.000, but the plane's combat systems have not even come close to being activated, also, the IRST is unequipped to lower costs. So, it's low cost compared to other 5/4++ gen planes, but far from the madness the Swedes talk about. although, what they say about the electronic suite is all true, FAB expects that it will take almost 10 years for all combat capabilities of the Gripen-E to be 100% operational (before that it is necessary to test, research, create doctrines that doesn't exists, train, etc.)
Such a beautiful, graceful and capable aircraft. I wish it was in DCS, but I know it won't be for many, many years. The data link capabilities are only one of the impressive features the Gripen has. The one that sticks out to me is that it's designed to operate from roadside airbases with limited facilities. That's impressive, smart and one of the things Saab has consistently designed aircraft around since the J-35 Draken, because there's little point in being a game changing aircraft if they can't be flown because all the airbases have been destroyed - now every clear stretch of road long enough and straight enough is a potential runway.
As we learned in the conflict between Ukraine and Ruzzia, information is the key in modern warfare more than ever, the advantage of quantity VS quality has disappeared long time ago, now quality is a must for every modern weapon
Its why I love flying my Gripen module in DCS World - the intuitive cockpit graphics that are modelled (a generation behind the E, in the C) are easy on the eye, and make for a near immortality in A2A combat. We don't have simulated Gripen & Globaleye/E-3/E-2D Datalink....yet ! But it will be great to have sometime.
6:45 if only this drum beat was delayed a bit to seem like a sonic boom and the there was a quiet silence a tad before that... Oh, that'd be amazing!!! Looks like an epic plane though!
![Jack Harlow - Hello Miss Johnson [Official Music Video]](http://i.ytimg.com/vi/Q86_nlRoIGw/mqdefault.jpg)
I no longer want Tesla. Now I want Gripen E for my garage.
Hahahahahahahahaha
Wait a couple of months for the F model.
And unlike a Tesla, a Gripen can probably do what the manufacturer says.
@@tonyphan3289 That would be a twin-seater Gripen E
lol
You guys at Saab make some absolutely special machines.. really wish you would start making cars again💯
These branch of SAAB never Made the SAAB Cars.
Wish that SAAB aquire the Trollhättan plant again. SAAB has the expertise in lightweight constructions a key for electric vehicles, aerodynamics just as important. Plus the HMI. Let us hope the management has come over the debacle 12 years ago.
@@espacesX maybe they should start lol
@@espacesX Not entirely true... the first Saab cars were designed + built by aeronautic engineers. This was clear to see from how the engine was mounted in reverse (and hung at a 45 degree angle) to the interior resembling a cockpit. Before Saab, car radios were mounted in the center console instead of the dashboard. Think of how insane that is. But yes, later on a division was made between the airplane & automotive sectors.
@@st3wi3D SAAB is SAAB like SAAB-Scania is SAAB and SAAB...right?
Greetings from Brazil, we are proud to be able to receive the first 5 units of the best fighter today! Thanks to Saab and the Swedes!
Yup, top of the line EW, supercruise, gaming PC sized MFD, I envy your country's air force. 👍
Well, thank you, Brazil. You are right. ❤ from Sweden
Sorry to burst your bubble but the best fighter is F35 alongside F22. Gripen is great but it cannot compete with stealth since it doesn't have any.
@@Frozander 🤓
Thank you Brazil 👏
This is the greatest SAAB advert i've seen. Looks like the swedish are starting to take their marketing seriously. They have very advanced products and high calibre engineering schools.
Nah man. I like Saab, but this advert feels like a load of hot air. If you want to impress me with a "new" technology like HMC, then least show how it might be original in any way. The graphics are way more impressive than the information presented.
They keep talking about vague improvements the whole time, without substantiating any of it. The concepts they are talking about (HMI and HMC) are standard for every fighter created since 1980. You can't survive without it. They failed to explain how their HMC is different to any other existing HMI. How do pilots receive this discussed data? Headsets, HUD, screens? Standard procedure. How do pilots interact with the plane? Buttons, eye tracking systems, voice activation, joystick? Standard procedure. I call BS. What do you think?
@@jonathanfrancesconi6666 That's exactly what I got from the video too. I think this plane's pretty cool and as far as I know it should be a cheap reliable platform for launching NATO munitions but I hate how they keep insinuating that it has superior this and that, that it's somehow the best plane out there, etc.
It's a pretty clever plane designed and built by a small country that doesn't have a huge military budget and its' mission is to counter older non-stealth Russian planes. I mean they come close to outright saying Russia at the beginning of the video. Sweden just doesn't have the money to come up with a next gen platform and while I could be wrong they don't really have the money to buy tons of US made F-35s either. Or maybe they don't want to do it for political reasons. I don't know, I don't exactly keep up with what Sweden does as a country. I know the USA doesn't sell F-22s, F-16s are really old and F-35s are extremely expensive and you have to wait forever for them. Hence this thing in the video. I'd bet my money on an F-35 any day of the week though. It'd probably just launch some missiles at the Griffen and get out of there before the Griffen pilot could even figure out what was happening. Then kaboom as they say hehehe.
@@davidcobra1735 I think you make some good points. No doubt that the Gripen E is a capable, robust and intelligent modern fighter jet - well suited to it's combat role. But I'm going to need more convincing before I call it a superior fighter plane - especially compared to 5th gen fighters like the F-35, J-20 and Su-57.
@@jonathanfrancesconi6666 Yep basically that. Russia has how many SU-57s? Half a wing? Maybe a full wing. Sweden's good for the next 5-10 years with these things. Other countries are buying a lot of Griffens too. Do you know if Sweden has F-35s and if yes how many? The information alludes me.
@@davidcobra1735 Yeah you're probably right. Tbh I have no clue what Russia is hiding in their arsenal, or Sweden, or China for that matter. It's usually not in their interest to be honest about those numbers to the public. If you do find out I'd also be interested.
We Brazilians are very happy with our collaboration with Sweden and Saab. Let’s keep up the good work 👍
Buy the 20 we'll give you something cool for frrem
We in Brazil are proud of this partnership! Gripen was a game changer for us. Hugs to Swedish friends. We have great potential together.
Great video! This is the most important part of being effective.
Network centric warfare & data fusion?
Marketing...
@@LRRPFco52 yes coz it's not something very new. It's just the way of presentation
Hello
@@memelephant hi
Thanks RUclips, I was in the market for a fighter jet and this is perfect
God damn how proud I´m of SAAB, Bofors, Aimpoint, and Hägglunds among other Swedish Defence Corporations.
Isn’t Bofors and Saab the same company? Or am I wrong?
@@ThatGuyatc it wasn’t but it is since 2000. Bofors is a old company that made aircraft guns to America under ww2
@@ThatGuyatc Sorry, I´m getting to old...
is aimpoint swedish?
thought that was an american thing
@@Swagman12 no it’s a Swedish company from Malmö
one hell of a beautiful plane always love the gripen design!!
Canada missed out hard. Long live the Gripen E!
I'm still grieving that we didn't opt for Gripen
@@DasBlarcy same
My god! The one reason I prefer SAAB is because it can adapt as we can see from ww2 and onwards! Love the Gripen E❤
I'll never figure out why SAAB makes the best commercials but I appreciate it nonetheless
I am Australian, we purchase a lot of US military equipment. Most of those decisions are purely political,and I understand why. However I am super impressed with the Swedes. You can tell their products are well thought out and high quality. When this lady says in narration Sweden must be smarter than Russia, it's not a throw away line. It's pure fact, and I think Russia knows the Swedes have technological edge.
Sweden have always been an innovativ country. Russia have not. This is why we still exist.
@@atlet1 yes so innovative that some glue themselves to the road and we can't even power or own country. True advancement 👍🏻
I love the Swedish Jets, they are so unique in their own ways, which is what makes me like them
One hell of an aircraft, that's for damn sure. The Saab vehicle I owned growing up was just a purely different animal than the American cars on the road at the time. The level of thought put into nearly every piece of engineering on the vehicle was apparent. I can only imagine how the Gripen must feel :)
Much respect and admiration for the Swedish people. I wish I had the intellect to work on such projects and futuristic machines.
A parceria entre a SAAB e o Brasil foi a melhor de todas, grande empresa👏👏👏👏
"Mighty and not so peaceful neighbour"
As a finn, i'm not sure if you're mocking us or if you're just confused by the geography.
She could also mean Norway ;)
She definitely means Russia. But the "mighty" part is a tad hilarious.
@@AaBb-mk4sr what do you mean? Kaliningrad?
I think she meant Russia but mighty I do not know because that part cannot be Russia lol
It's probably the Estonians...
Just imagine how Saabs car would have been if they didn’t go bankrupt, it would have been amazing when thinking about it! Especially when this is saab in 2023❤
Bankrupt , thanks to incompetent leaders
Saab went bankrupt thanks to one greedy family in Sweden. That showed us the backside of Capitalism at its worst. The same family shamed themselves during WWII too. Their only loyalty is money, money, money.
@@donquixote1502 sweden did the right thing in ww2😅
Man, the 2011 9-5 sedans still look like they could've been released last year. Timeless design
Isn't there a new car manufacturer in SAAB's old premises?
The envy I feel for the agency that got to work on this demo for you at SAAB! Stellar work!
Nice informational video, keep up the work, y'all have made a fine little plane.
You maybe not mean to, but you are condescending. A fine "little" plane sounds bad.
@@donquixote1502 He is not wrong, the Gripen is small!
@@donquixote1502 I agree
@@donquixote1502 I thought of that as I was writing too, but I don't think so, after all, they take pride in that their plane is smaller than literally every other fighter jet yet have similar if not better capabilities, I see what you mean though, but I am only talking directly about little as in physical size which is not wrong and is part of the Gripen design principles.
Looks like a commercial for a weapon to me.
Saab has always been a game changer! Adapt or die in the new age of tech. If you think Tesla has been doing machine learning profitable, imagine what the weapons industry has been doing the last 20 years..
I really really like the Gripen E, it's a very capable multirole fighter and it's absolutely a great aircraft. Greetings to Brazil, because they have already received their first units of this wonderful plataform. Congrats to you too Saab, thank you for the great job you've done here. Hope in a near future Mexico buy units of the Gripen E to replace the F-5 Tiger II that the Mexican Air Foce has now:D
the ToT and being a co-developer of the NG was a pretty good deal for Brazil, i hope Mexico gets the same deal (it probably will)!
@@bzipoli Yeah, it was a good deal and also hope Mexico does the same, it'd be amazing:D
Remember folks, the same tech in the Gripen E is also being placed into the F-35, including the Datalink tech from what I've been able to read and hear, which means they could probably link up with F-35s during collaborative missions and training sessions.
F-35>Gripen E
@@plh8707 this is not a discussion over which is better, I'm just pointing out the fact that their systems will be compatible with each other.
@@plh8707 I wouldn't be so sure, the F35 is really good, but random people seem to overhype it way too much on the internet. It is good, but niche, it has a lot of problems like it's bad top speed and range, sacrificed for VTOL, which could make it falter against several other fighters if done right.
We are probably not seeing them go head-to-head since we're all allies anyway, pointless comment.
@@C0DERedEdits Thats just how it is, balancing Pros and Cons is the most delicate part of designing anything really
@@C0DERedEdits not saying that the F-35s problems are unimportant or shouldn't be addressed just saying that nothing can be perfect
Love the Gripen E design!
God I swear, this world is turning in Ace combat universe.
Wonderful jet ❤.
When my own country's defense industries can't make me excited with their stuff but here is sweden and saab
Very impressive, looks and sounds great. Greetings from Germany.
This girl has such a lovely voice! I would like her to narrate every video on the internet!
Wings for freedom!! 🇺🇦🇸🇪 Hälsningar från Sverige.
Крила для свободи!! привіт зі Швеції!
I saw a very knowledgeable interview stating that Gripen would be the best fighter to send to Ukraine. It was designed to fight Russian in a highly contested environment without full air superiority. Meteor with its special rocket motor can operate at very low altitudes to evade air defences (better than any other western missiles). Gripen can take off from short road-based airfields (shorter than any other powerful/realistic western fighter, apart from the F-35B) and requires a smaller and more portable logistics train than any other western fighter. It is also not sensitive to debris (FOB) to the same degree as other aircraft. Also, not many would be needed to have a significant impact. Only a minimum of 20 would be needed to push back the Russian fighters from the frontline, and facilitate the Ukrainian counter-offensive. Maybe Turkey should let Sweden (and Finland) to join NATO so that we could get to delivering that capability to the Ukrainians!
It's so sad that you guys don't make nice cars anymore. I think with the knowledge you have about airplanes, the vehicles would be very special again - just like your airplanes.
One thing that was off, they didn't say a thing about the EWS. Gripen E is not 100% stealth, but with EWS, radars can't find them. Until it's too late.
One of the strengths of the Gripen is the big color display that's in the cockpit, similar to the F35. Meanwhile, other countries are using analog gauges with maps taped on the pilots thigh, sometimes a smartphone or commercial GPS on a phone mount ☠
"sometimes a smartphone or commercial GPS on a phone mount"
That's just SO Ivan 🐻...
Just say Russia lmao
Digital display is still very problematic compared to analogue gauges. Countless pilots have given their input regarding this topic, and a majority of them have issues with it.
@@kishaloyb.7937 source? we have the best scientists on earth working on these systems surely they can make a robust system with redundancies
@@johnconner4695 literally most airforces have that, only the f-35 and gripen have it
This feels like a corporate ad in a Bond movie.
Jokes aside, this is an outstandingly produced video.
Not really. Alot of countries have massive discussions with their voterbase on big public spending decisions.
LHM and Saab realized this, which is why they release these ads lol.
Media plays a massive role in policy.
Lockheed Martin: *makes videos in a Ferrari style*
SAAB: *makes videos in Apple style*
and at the end Lockheed Martin is like Apple. Promises a lot, but is capable of only little bit. 😂
@@davidrydl7292 only little?
Look at the F-22 xD
It is their most successful project ever.
@@davidrydl7292 LockMart is the best performer in the industry, so I’m not sure what capability you’re bringing into question.
@@anon69_q you best performer in overpriced projects. Best performance definitely doesn't look like overpriced a very delayed project. And only capability which F-35 is very good at is being constantly grounded.
@@davidrydl7292 cope. The f-35 was picked over gripens multiple times for good reason. They are cheaper than the gripen off the shelf. The gripen is cheaper to run but that's changing as more and more f-35s get built this making more parts. The f-35 doesn't have struggles any more all the kinks have been worked out. It's development history has been over blown by press. The f-35 is the most capable fighter and is a 5th gen stealth fighter while the gripen is a 4.5 gen non stealth. pound to pound the f-35 is best for your buck.
890+ f-35s built. Gripen 270. Nations still are continuing to buy f-35s over gripens. The gripen is honesly dead. It can't really compete with newer competition.
Nice. Greatings from Norway
Ya know, being Swedish... blue and yellow already looks really good on these 😬
Goooosebumps! Looking forward to see and hear them flying over my house in the near future👏🏻🥇
i just love Swedish jets. i also like swedish stuff in general and there countries. i still find it cool that they are one of the few places that still makes their own aircrafts that work super good
Oh wow. I am in the market for a multirole fighter. I am glad I found this video.
Fair play to the wardrobe department at SAAB, that's a lovely shirt.
Greetings from South Africa🇿🇦
I love The Gripen, all versions, and the company SAAB. Your technology is very advanced, but yet somehow, people overlook how good it is, but I love my country, I love SAAF🇿🇦 and SAAB, I just wish South Africa would adopt the E version and/or more Gripens in general.
Sweden & SAAB combined is unbeatable.
Well done SAAB. You created a really good fighter jet a real "game changer".
Me as a person who was putting togeather informations about diferent fighter jets, I can say that Gripen is one of the best or the best fighter jet in the world. Iam little bit sad that country where do I live (Slovakia) has chosen F 16 against Gripen even when the data showed that Gripen is beater.
But maby I can see why. The slovack gouverment has everytime some level of coruption.
Sorry when there are some gramar mistakes.
The F16 is cheap. Alot of countries use it just cus the spare parts are readily available and there is alot of support for that platform.
The Gripen is better, but your gonna be dealing with the fact its gonna have to rebuild all those supply chains itself.
Its like buying a 3D printer. You want one that you know have alot of support for, and that you can print out upgrades for yourself.
You want one you can go online and find alot of third party stuff for aswell.
Your right but I can say that even for the F16 you need to do new supply lines to Slovakia because it was to this day using just soviet era eqipment. Because it is a post soviet country and you can still see it in everyday life. But your right for the F16 there is a lots of sper parts avaylable even in neer countryes for exumple Poland. So yes there is the other side of the thing.
But Gripen is still the best.
Sorry when there are some gramar mistakes.
@@honkhonk8009 Gripen C costs 40%less per flight hour than the F-16, but spare parts and being better is less of an issue than making closer connections with USA as having a big ally close gives more security than owning even as many as 30 F-22 with all spares and ammo ever needed.
@@johanmetreus1268 Yea basically what i was saying lol.
Aviation isnt the same as driving your old camry. Its more like managing computer infrastructure almost.
You gotta deal with all the other stuff associated with the aircraft.
Saab por favor permiteme compartir este video y subtitularlo en español realmente anhelo que Colombia se decida por sus aeronaves, porque son las unicas que se adaptan a la Doctrina de la FAC un saludo desde Barranquilla, Colombia 🇨🇴
I'd like a similar suite upgrade to make it to the Eurofighter. The eurodeltas are very capable platforms which should be upgraded and produced in numbers.
My country, Uruguay, is currently looking to replace it's aging aircraft fleet, I'd love to have these beautiful machines protecting our airspace.
yep, made right here in Brazil on Embraer. There's been "talks" already, but nothing concrete so far. Same with Colombia. The govt tried with Argentina too but the deal didnt went through, they're going with J17 or used f-16 aparently
'Aww look at Sweden and its cute little toys' - says some poor Rooskie right before he takes a Meteor straight up the a@%# 🤣
Well maybe the gripen is not the best dogfighter in General but those meteor missiles are no joke
@@gryphonschnitzel7140 no they absolutely are not, they'll chase 'em down and are extremely difficult to escape. Gripen is a hell of a platform too!
@@gryphonschnitzel7140 it is insane in a dogfight, it is verry energy efficient in high g turns, super high angle of attack. It can take a f-35 in a oldschool dogfight anny day.
@@nikmub6023 i heard it has thrust problems. Its no doubt a solid dogfighter but i think against the Eurofighter or F22 if will lose most likely in a fair 1 vs 1 gun fight. The F35 is a bad dogfighter btw, most 4th gen will beat it.
when she walks up and starts talking with the music it looks and sounds like something from the game detroit becaome human
Now if RUclips ran ads like this I wouldn't have uBlock origin 😂
As an average member of the public I am not sure this is in my budget, but I will keep it in mind. Thank you regardless.
- Feminine 'power projection' instills trust in friend and fear in foe ..
... or ...
- is there something 'more' to be said .. ?
- possibly about being misread, misled or/and keeping a leveled head .. ?
I can't wait to pick up my Gripen E from the dealership.
on a serious note, watching this is very similar to watching a trailer for a new spaceship in a video game.
“Work not harder, work smarter”
It's cool and uniquely beautiful. from Thailand.🥰
This video, and the Saab philosophy behind it, so beautifully mirror and reinforce the difference in military strategies between 'Western Armed Forces' - including, today, Ukraine's - and those of other countries such as Russia and China. Western military personnel are given the information and power to make independent decisions to achieve their mission goals - whether that was paper maps in WWII, or HMC systems in 2023.
Thank you Saab, thank you Sweden, for being among the leaders of the West!
Sweden is not part of "the west".
@@Oscar-ds2vb Really? Then how would you categorize Sweden? It's not Soviet or Russian, it's hardly Middle Eastern, or East Asian, or South Asian, let alone African.
Sweden has a free market, a ferociously capitalist economy, and a very strong personal freedom streak - almost libertarian in their emphasis on freedom. (Remember, this is the country that had NO speed limits on its paved highways until the late 1960s, and whose constitution forbade mask mandates as an infringement on personal freedom.) Its state church is Lutheran Protestant - though a majority of Swedes are said to be atheist.
Sweden does have a strong and comprehensive social safety net - but one that discourages unemployment and basically forces able-bodied adults back into the workforce - and other Western countries have that sort of social safety net too. Swedes have voted, democratically, for years to improve and strength their social safety net.
Sweden is in the EU, and has applied to join NATO. It has a free market, capitalist economy. Its religious background is Protestant. All these things put it firmly in the West.
@@eatonjask Have you any experience living in Sweden by any chance?
I understand what you are trying to say but Sweden is not part of "the west".
the west is historically the 'anglosphere'.
@@Oscar-ds2vb The West is the 'anglosphere'???? So France is not a Western country? Spain is not a Western country? Ancient Greece was seen as the start of 'the west' - did it speak English?
The Western World is traditionally all the countries who have gone through the Renaissance, plus those with Protestant backgrounds, and those former colonies who achieved industrialisation.
Have I lived in Sweden? No, but I do listen to what Swedes have to say on this topic.
Just what larger grouping would you put Sweden in?
Wish we had these machines here in argentina, would be cool to see both Brazil and my country using the same aircraft.
Sadly, it has some British components on it. So is it impossible to happen, and also I don't believe the argentinian air force has enough cash for it (Gripen-E unit cost is about 85-90 Million dollars, more than a F-35)
Still, you guys will probably get the F-16C, is not that advanced like the Gripen-E but it is a good fighter.
Anything is better than the trash JF-17 that the Arg. Government was considering...
@@truta3715 Yea, everything is better than a JF-17. I don't know if the airforce will buy the F-16 or the Mig-35. Then there was the FA50 that almost got bought.
@@truta3715 Since Brazil will have their own manufacturing, I don't see why Argentina wouldn't be able to but them if they can settle the Falklands issue once and for all.
The whole conflict was just the junta's attempt to divert attention from the domestic problems anyway.
@@johanmetreus1268 motor is from USA. So they Will decline acess to Argentine.
@@truta3715 The F-35 and Gripen E cost about the same to purchase. But then you also have to pay for a jet enginge to the F-35 (so about as much extra)...
You also have to build new airstrips, heated hangars and an optofiber connectivity link to the USA to be able to upload tasks for the F-35 to perform... Maintinace cost is bonkers, just to maintain the stealth performance.
BEAUTIFUL! JUST BEAUTIFUL! Both lady & the Gripen-E! Just BEAUTIFUL!
Let's just admire how they made it look like ace combat 7, legends ❤️❤️❤️
Gripen, CV90, A26 submarines, Stealth corvettes, advanced radars, Archer……
Swedish defence industry is very impressive 👍🏻
Freak'n beautiful!! Well done SAAB.
great DCS trailer!
As a Swedish taxpayer I demand that the Swedish Air Force adopts the grayscale camo pattern on all of its Gripen. It looks so badass! 😊
Gladl to have a SAAB advertisement
Beautiful Masterpiece, Sweden!💪
If we focus our 🇬🇧🇮🇹🇯🇵🇸🇪 technologies in the Global Combat Air Program(GCAP) project I'm sure the Tempest will come out a masterpiece!
Uhhh… sry to tell you, but the swedes dipped and Then Japan joined in
@@Hmmidkboutthat Nah.
Sweden has actually already discussed in Rome with the Italians about the 6th gen Fighter, just as they also discussed with the Japanese for possible agreements. Also There has not yet been any news on Sweden's official exit from the Tempest/GCAP programme😁
@@CriscCiaddu when did they do this?
@@Hmmidkboutthat
In Rome on 30-31 January 2023 there was a meeting between Luciano Portolano, general secretary of the Italian Defense and national armaments director, and Carl Göran Mårtensson, Swedish armaments director.
While on December 22, 2022 Sweden signed an agreement on future collaboration in the GCAP program and technology sharing with Japan.
The Japanese MoD (Defense Minister) also mentioned that Sweden is an important partner for Japan.
Pakistan is a long user of Saab and they really worth their potential.. I hope we might get our hands on Gripen too
unfortunately Sweden dont take donkeys as payment 😀
@@allthingstech3.142 don’t know about donkeys but they sure accept Currency to let Pakistan expose IAF during 27 feb lmfao
Her voice is mesmerizing.
God i can just smell the trolling in this great job SAAB!!!!
TBH, it sounds a little like what's currently used on the Viper's and Hornet's. Some of the additional sensor systems are definitely a Boon, same with the 3 hard points under the fuselage for mounting Meteors. Definitely sounds like the Gripen is growing into itself and starting to come online with other Western Aircraft. If the price per unit is still good, this could be a serious competitor against the Rafale and possibly the Viper. Information systems equivalent with U.S. aircraft, maneuverability comparable to a Rafale, Good payload and range, amenable pricing for purchase and per flight hour. On paper should be a potent package.
For clarification, I actually do really like the Gripen. I think it does have promise. especially if it's continued to be improved on.
The big difference is that Gripen E is a very integrated and flexible avionics package with an aircraft around it. All other combat aircraft is the other way around, without the flexibility and GaN tech.
@@atlet1 other modern aircraft are also very sensor fused and on par with the gripen !
@@gryphonschnitzel7140 no! The don't have the flexibility to very fast adoptability of Gripen. Nor do they have GaN tech. I don't know any that are so aerodynamicaly efficient as Gripen or any that have so high availability. If they exist, I would be excited to know.
@@atlet1 maybe not exactly but then they are stronger in other domains such as payload and speed and dogfighting capability. The gripen is a very strong 4+ gen aircraft. But not the best, not even sensor wise.
@@gryphonschnitzel7140 it is the best 4+ gen aircraft.
I'm sure the eurofighter has a similar program, I know the British do. Glad to see our Swedish friends having this capability. Truly a game changer
Dont the brits currently work in the "tempest"? Or am I stupid?
@@Kawaii-nc6eo tempest has a very long way to go yet and it's in the early stages but this system of data sharing has been talked about for many years.
The concept is the same but I think it's still being developed for the UK and potentially to work across NATO
i love saab
Excellent presentation, congrats.
Great marketing
Gripens would be a better choice for Ukraine than Vipers, imo. I'll make sure to tell them if they ever start reading my twitter feed 😅
very good this new interface system good video saab technologies team.
Greater Situation Awareness.
Grippen E
✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨ ((Omaha Nebraska))
Congratulation 🎉 Thailand we'll have more quality jet fighter from SAAB.
nossos pilotos vão combater como uma equipe unida, compartilhando as informações.
Eles já fazem isso com os equipamentos de Israel nos F5, estamos comemorando algo que os gringos já fazem a tempos
@@Rodrigo20079 E daí que eles fazem a tempos? A gente começou a fazer e é isso que importa.
Lovely how a military company puts ads on their videos
An ad on an ad
Have you removed or halted that pesky automatic process "Windows update starts now please do not turn off the computer"? ;-)
SAAB. I know you're looking at the comments of this random promotional video.
Release a full-fidelity Grippen Simulator.
People want new aircraft to simulate.
The Grippen E is being turned down by the f35 by everyone.
You should have all the data to make one.
Your biggest competitors would be a game that looks great but can't run, a torture method that is somehow also a national security concern and a game from 1997.
There is *money to be made* if you take it
I bet they'll consider it guys
Finally they made Yukikaze a real thing
most impressive thing about Gripen E, to me, is how small, practical, "low" maintenance, it is. possibly the best thing is its theory of operation. it is truly a well thought out philosophy of use distilled into a resilient piece of engineering. The female personification of the Gripen in this video however, has not actually convinced me of it's sensor fusion capabilities with her words. but she does have a convincing sleek battle-gray outfit. super nice comercial.
It is low, that's true, but nowhere close to what SAAB says...
It is supposed to be around U$ 4.000 - 7.000.
here in the brazilian air force, the operating costs by hour after 1 year from the arrival of the Gripen-E is around U$ 12.000, but the plane's combat systems have not even come close to being activated, also, the IRST is unequipped to lower costs.
So, it's low cost compared to other 5/4++ gen planes, but far from the madness the Swedes talk about.
although, what they say about the electronic suite is all true, FAB expects that it will take almost 10 years for all combat capabilities of the Gripen-E to be 100% operational (before that it is necessary to test, research, create doctrines that doesn't exists, train, etc.)
Go SAAB!
Such a beautiful, graceful and capable aircraft. I wish it was in DCS, but I know it won't be for many, many years.
The data link capabilities are only one of the impressive features the Gripen has. The one that sticks out to me is that it's designed to operate from roadside airbases with limited facilities. That's impressive, smart and one of the things Saab has consistently designed aircraft around since the J-35 Draken, because there's little point in being a game changing aircraft if they can't be flown because all the airbases have been destroyed - now every clear stretch of road long enough and straight enough is a potential runway.
"Sweeden, our small and peaceful country, has a mighty and not so peaceful neighbour"
Haha, good one.
Is it available for civilian use?
We all know who is the mighty and no so peaceful neighbor.
Those Swiss tyrants will be kept at bay, thanks to the Gripen.
As we learned in the conflict between Ukraine and Ruzzia, information is the key in modern warfare more than ever, the advantage of quantity VS quality has disappeared long time ago, now quality is a must for every modern weapon
Well, I was already impressed by the aircraft - mostly I came away with I am scared of the narrator😂
Ace Combat 7 type tech…
So cool Saab!
Its why I love flying my Gripen module in DCS World - the intuitive cockpit graphics that are modelled (a generation behind the E, in the C) are easy on the eye, and make for a near immortality in A2A combat. We don't have simulated Gripen & Globaleye/E-3/E-2D Datalink....yet ! But it will be great to have sometime.
6:45 if only this drum beat was delayed a bit to seem like a sonic boom and the there was a quiet silence a tad before that... Oh, that'd be amazing!!!
Looks like an epic plane though!
Hmm... When are you planing on testing it in combat? I hear some rumors that there is a big testing field in and around Bakhmut.
When she said "Greater Smartness" I just lost it. 🤣
Yeah I was like you mean intelligence right dafuq is greater smartness
being intelligent doesn´t automatically make you smart... You can have an IQ of 140 and still make stupid decissions...
Hello, I'm from Thailand. I hope Saab can provide a more satisfactory package for the Royal Thai Air Force. 😊
Beautiful
its a work of art really!!
One of the most beautiful aircraft as well, Rafale looks better though
Debatable, both are beauties.
@Patridge The sales number don't talk in your favor.
It's a great aircraft.