How To Create A Marketing Plan | Adam Erhart

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  • Опубликовано: 16 июн 2024
  • How To Create A Marketing Plan | Adam Erhart
    [WORKSHOP] Create A Modern Marketing Plan: modernmarketingplan.com/
    Doing marketing without a plan isn’t much better than gambling and is one of the best ways to lose a lot of money quickly.
    Which is why in this episode I’m going to be breaking down 5 key components you need to think about in order to create a bulletproof marketing plan that helps you generate more leads, customers, and sales.
    Look, I get it, marketing plans are boring. Which is why I’m not going to ask you to create a 500 page document that’s outdated the minute you press print.
    Instead, I’m going to give you 5 things to think about that you can jot down on a piece of paper anytime you want to launch a new business, product, or service.
    I’ve done marketing both ways. With a plan and without a plan, and probably not surprisingly when I had a plan things went a whole heck of a lot better.
    #marketing #digitalmarketing #marketingplan
    #marketing #digitalmarketing #marketingstrategy
    ***PS - Whenever you’re ready, here are the 2 best ways I can help you…
    1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com
    2) Join The "Digital Marketing Academy": adamerhart.com/academy
    ***Let’s Connect:
    Website: adamerhart.com
    Twitter: / adamerhart
    Instagram: / adamerhart
    TikTok: / officialadamerhart
    RUclips: bit.ly/2HxjQRa
    Facebook: / officialadamerhart

Комментарии • 150

  • @its.josefineelisabeth
    @its.josefineelisabeth 2 месяца назад +1

    I'm studying Marketing right now and my teachers are so old school and, for example, literally think that just using hashtags is enough to go insanely viral on social media. So finding your channel and getting some different viewpoints on marketing methods to take into consideration, really helps me study. But literally, I know so much more than my teachers and I'm seriously considering dropping out and going freelance lol.

  • @jonspencer12
    @jonspencer12 3 года назад +23

    Hey Adam, I love your videos. You avoid the fluff, keep it moving and get straight to the points. Thank you.

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey Chris, thanks so much for the kind words. Appreciate it and glad you're finding the content enjoyable!

  • @PioneerParent
    @PioneerParent 3 года назад +3

    Cannot thank you enough for these videos! Your methods of breaking down marketing is simplistic and easy to follow!

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey Kassy! Thanks so much, so glad you're enjoying the content!!

  • @cjsmasterformula
    @cjsmasterformula Год назад +20

    Thanks for the videos Adam! I took over my dad's company because he suddenly started to be effected by dementia. He made a great product, but never did any marketing for the company. I am going to follow your marketing plans and I am hopefully that I will get the company on solid ground. Thank you!

  • @memorablelifestyle9255
    @memorablelifestyle9255 3 года назад +4

    Great editing ! Makes me engaged and 90% based on the information you are providing and the 10% humor here and there. The little sound effects too (swoosh and the review).

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Thanks Memorable Lifestyle, glad you're enjoying it!!

  • @stevenmancilla6936
    @stevenmancilla6936 Год назад

    Hey Adam, you have helped me a lot for my college assignments. Greetings from Colombia.

  • @Uxia1629
    @Uxia1629 4 года назад +3

    Great video! Why didn’t I find your channel earlier😱 really like your content and how easy to understand your explanations are!

    • @Adamerhartvideo
      @Adamerhartvideo  4 года назад +1

      Thanks Maria! Appreciate the kind words and glad to have you along :)

  • @ishahryar
    @ishahryar Год назад +1

    Hey Adam, your videos are super informative and fun to watch. Thank you all the knowledge man. Keep ‘‘em coming 👍👍👍

  • @marmalademarmite.familykit8249

    Bro Adam , Liked the video without even watching it yet knowing instinctively that it will be a great presentation and ..... it did not disappoint ! Your explanations are creating sparks of ideas that will benefit me big in the future. I am super grateful to you for sharing your knowledge. Massive massive massive fan here from Dublin Ireland . -aristotle

  • @whisp4999
    @whisp4999 Год назад +1

    Thank you so much for this video!😊

  • @SarDira
    @SarDira 2 года назад +6

    You are the only marketer on earth who talked about the 3% percent who want to buy right now. And I find this piece of information pretty essential. Because when I started marketing I felt I'm doing something wrong when I reached this whole segment and the rest were resisting me. Until I learned how to go and appeal to the rest. Kudos to you

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      Hey SarDira, yeah it is pretty important stuff! Thanks so much!

  • @marian7787
    @marian7787 Год назад

    Man...I've just found you. I LOVE YOU😅 you are soo clear!! Thank you

  • @SaintPalmTree
    @SaintPalmTree 3 года назад +4

    you are giving so much free game bro! Thanks a lot! I'll base my research on you and also in NeuroMaketing with an emphasis on the "Maya Theory" & "The moral foundations Theory". I just types this so anyone who wants to grow can follow it as well. Thanks again man!

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      Thanks Saint Tree! Glad you’re finding it helpful!

  • @MatthewChafe
    @MatthewChafe 3 года назад +9

    Im 3 minutes in and i already have so much information!! Thank you!’

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey Phosmat! Thanks so much and so glad to hear you're finding the content valuable!

  • @jesscurrie
    @jesscurrie 3 года назад +1

    This was the best video ever. Very detailed. Thank you

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Thanks Jessica!! So glad you found it helpful :)

  • @AdrianaMontgomery23
    @AdrianaMontgomery23 11 месяцев назад

    This was so helpful, thank you so much Adam!

  • @ghada2814
    @ghada2814 2 года назад +1

    As a junior marketer who's about to start her career, THIS is the best! THANK YOU for existing and having our back

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      Hey Ghada, that makes me so happy to hear, thanks for the kind words! And it's great to have you along, it's an awesome career :)

  • @traciealexander3470
    @traciealexander3470 2 года назад +1

    Thank you for explaining what a true marketing plan entails. It's so frustrating to hear marketing gurus out here describing a marketing strategy as a marketing plan and vice versa when in fact not only are they different, their functions are as well.

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      Hey Tracie, absolutely, so glad you found it useful!

  • @mahjabeenpahore4715
    @mahjabeenpahore4715 6 месяцев назад

    Although marketing concepts are the same, the knowledge you share is a whole lot different. I learned so much from this, especially about Matrix or building a funnel. Can you please create a video on how exactly to do market research like which platforms to use?

  • @didiananggraini8423
    @didiananggraini8423 3 года назад +2

    You have such a great channel! Go Adam!

  • @lissang3478
    @lissang3478 3 года назад +4

    I am starting my journey in Marketing, your videos are great! :)

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      Hey Lissa that's awesome to hear! Glad to have you along!

  • @viboys8619
    @viboys8619 2 года назад +1

    Am in love with your contents you over deliver

  • @linnjohnsen9270
    @linnjohnsen9270 3 года назад +2

    Thank you sooo much man🙏🏻❤️

  • @growingisgood
    @growingisgood 2 года назад +1

    Great video. Thanks for your work !

  • @atikurbappy
    @atikurbappy 2 года назад +1

    So Much information man❤️
    Thank you❣️

  • @joyt4003
    @joyt4003 3 года назад +4

    This is great! I’m doing a marketing plan for one of my classes and my question is how exactly can I find/make a price? The product is gym locks for lockers... how can I make a price for that?

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +3

      Hey Joy! So glad to hear, pricing is a tricky subject, comes down to either cost base, value base, or competitor based pricing. Google those and you should find an answer that helps :) (or search adam erhart pricing as I may have a video on it too?)

  • @growingupevans4634
    @growingupevans4634 3 года назад +2

    Thank you so much for this information. I am a visual learner and this helped so much!

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      That’s awesome thanks for letting me know!

  • @kasongojustin4736
    @kasongojustin4736 4 года назад +7

    This what i needed, I'm running a Facebook campaign tomorrow

  • @titoahmed7852
    @titoahmed7852 2 месяца назад

    thanks to the great information you have shared but the training link isn't working

  • @lilavissermusic
    @lilavissermusic 3 года назад +1

    Thanks man, quality information and you're funny too!

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Thanks Lila! Appreciate that and glad you enjoyed it!

  • @clevelandrainey5842
    @clevelandrainey5842 Год назад +2

    Thank you

  • @hienminh2086
    @hienminh2086 Год назад

    I am lost in my career and i have found you. Thank you very much.

  • @EllieYuu
    @EllieYuu 10 часов назад

    Cool and meaningful points in marketing🥰

  • @davidcope1028
    @davidcope1028 10 месяцев назад +1

    Thanks Adam videos are awesome.
    Just to keep you up to date:
    Second biggest junior section in the UK
    Squash club of the year for the second year on the run.
    Major Squash magazine writing our story and asking the club to contribute to their publication.
    55% increase in membership.
    Thank you for your advice and mentorship.
    Without your content we would not be were we are today.
    Thanks again.

    • @Adamerhartvideo
      @Adamerhartvideo  10 месяцев назад +1

      David, this is awesome my friend great work!! And thanks for letting me know and keeping me updated!

  • @stevenmancilla6936
    @stevenmancilla6936 Год назад

    Some advice for e-commerce such as a ux and how to do better seo for your e-commerce

  • @juncerilo9258
    @juncerilo9258 4 года назад +3

    this is a piece of gold.. thank you Adam

    • @Adamerhartvideo
      @Adamerhartvideo  4 года назад

      Hey Jun thanks so much! So glad you found it helpful!

  • @bhanumishra7293
    @bhanumishra7293 3 года назад +1

    Loved it ❤

  • @BoysLoveCorner
    @BoysLoveCorner 3 года назад +1

    Pretty helpful for may college marketing plan thank youuu😍

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Awesome Bryan! Glad you found it helpful! What are you studying?

    • @BoysLoveCorner
      @BoysLoveCorner 3 года назад +1

      I am a marketing major second year college. 😍

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      @@BoysLoveCorner Awesome!

  • @gracepresence
    @gracepresence 2 года назад +3

    NOT ONLY LEARNING BUT ENJOYING

  • @stevenmancilla6936
    @stevenmancilla6936 Год назад

    What about International pricing and integrated marketing communications ?

  • @celestinenasimiyu8337
    @celestinenasimiyu8337 3 года назад +1

    You are excellent!!!

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Thanks Celestine!! So appreciate the kind words!

  • @bambooflute2589
    @bambooflute2589 3 года назад +1

    I love your videos!

  • @lashenresh4675
    @lashenresh4675 4 года назад +5

    I wanna know how to find the targetted market like how to do it perfectly

    • @Adamerhartvideo
      @Adamerhartvideo  4 года назад +8

      Hey Lashen I’ve got a lot of videos that cover that. Grab a coffee (or tea... or whatever your beverage of choice is) and start binge watching them.

  • @PriscillaLee-ts8cz
    @PriscillaLee-ts8cz 11 месяцев назад

    How do you find the consumer's psychographic details?

  • @YouTubeOrganicMarketing
    @YouTubeOrganicMarketing 2 месяца назад

    Adam is the best

  • @checon.pesquisa
    @checon.pesquisa 2 года назад +1

    Great Advice!

  • @dieseljagwar6673
    @dieseljagwar6673 2 года назад +1

    This video is gold.

  • @oluyemisiotitoloju2629
    @oluyemisiotitoloju2629 Год назад +1

    Good presentation, I will work on it

  • @av_digital
    @av_digital 2 года назад +2

    Excellent communication skills

  • @juanrebolledoruiz9213
    @juanrebolledoruiz9213 3 года назад +1

    Do I also need to include the marketing goals in the plan???

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      Hey Juan, yes that's a good plan to include them.

  • @markpfeltz4345
    @markpfeltz4345 3 года назад +2

    Great job and very informative. But wish you would SLOW DOWN a little bit.

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      Thanks mark! (May I suggest the speed option, try it at 0.75x? Future videos are slower) Thanks!

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 года назад +1

    Fantastic

  • @andrija_mihalic
    @andrija_mihalic Год назад +3

    Market 1:00
    Model 3:40
    Matrix 11:25

  • @mikolajnomikolaj5970
    @mikolajnomikolaj5970 2 года назад +1

    Watching another one Adam

  • @Uxia1629
    @Uxia1629 4 года назад +1

    what would you say is the optimum amount of money we should spend on Fb ads in order to start working? Do 5$ a day work as well, or will I not reach enough customers?

  • @dagimtarikukenea2701
    @dagimtarikukenea2701 2 года назад +1

    Hi Adam thank you

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      My pleasure Dagim, thanks for stopping by and leaving a comment!

    • @dagimtarikukenea2701
      @dagimtarikukenea2701 2 года назад

      @@Adamerhartvideo i am from Ethiopia but if You possible can you help for scholar ship

  • @tonyportillo1120
    @tonyportillo1120 2 года назад +1

    I like to put mine on Excel worksheet, simple tool

  • @infokonsultan4909
    @infokonsultan4909 Год назад

    hi adam. what is the no. 4??? you skip the number

  • @MultiApeksha
    @MultiApeksha 3 года назад +1

    what are tools to find in in depth research on costumers?

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey Apeksha! Great question, i've got a few videos on this on the channel (search adam erhart market research) and you should find them.

    • @MultiApeksha
      @MultiApeksha 3 года назад

      @@Adamerhartvideo hey thank you for replying! Your videos are extremely helpful.I have been taking notes( and cringing at my grammatical errors 😭).

  • @logeshgopi4212
    @logeshgopi4212 3 года назад

    Case Study:
    You are the Marketing strategist for a start-up based on Renewable Energy. And right now your BD team has:
    3 SDR's are responsible for creating 600 leads per month through cold calling, LinkedIn outreach and Inbound methods like ads, webinars and training.
    2 MDR's are responsible for planning all the Inbound activities and qualifying the Leads from the SDR as a prospect.
    3 Senior officers are responsible for converting the prospects to deals and winning them.
    By the funnel formation of SDR -> MDR -> Senior officers. The numbers are 600 -> 240 -> 144, that is out of 600 Leads from SDRs, the team is winning 240 customers per month.
    Analyse the present activities. Give a short report on what you understand from the process. And come up with an idea to improve any part of the process or with an entirely new idea for Business Development.
    You can select any field based on the Renewable sector, mention the sector in your report and present the points you have gathered based on the field like the policy, scope and industrial view.
    help with this i can't understand the qn

  • @camanchehumphries3223
    @camanchehumphries3223 2 года назад +1

    Hey im 17 and im watching this whole series for what i want to do in the future if anybody has any tips pls lmk

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад +2

      Hey Camanche! You're in the right place doing the right things. Keep learning and growing!

    • @camanchehumphries3223
      @camanchehumphries3223 2 года назад

      @@Adamerhartvideo thank you for the help🙌🏽

  • @jesscurrie
    @jesscurrie 3 года назад +1

    You have to have a good offer. What is the offer. I never knew what that meant until now

  • @prrabhavgupta1818
    @prrabhavgupta1818 Год назад

    Where is the 4th ?

  • @roshanpremasiri1489
    @roshanpremasiri1489 2 года назад

    if i give to someone admin access of my business facebook account ,can they see my credit card number.(whole number)

  • @kahkeatthean3179
    @kahkeatthean3179 3 года назад +2

    do you have any example of a marketing plan ?

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey liew, yes I have a template in the description you can download. Also, a quick Google search should reveal some examples.

    • @kahkeatthean3179
      @kahkeatthean3179 3 года назад

      @@Adamerhartvideo thanks 🙏

  • @Tjejify
    @Tjejify 3 года назад +2

    I strive for the day when talking about marketing isn’t gibberish to me😂

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      Hey Dinox! That day will come my friend I promise. Just keep taking it day by day video by video and it will all one day just suddenly make sense.

    • @Tjejify
      @Tjejify 3 года назад

      @@Adamerhartvideo Hey I can’t debate that’s just about how everything comes together, if you work at it hard enough!

  • @miracle_don4484
    @miracle_don4484 3 года назад +1

    ❤️❤️❤️🤗

  • @StudioSquarerecordings
    @StudioSquarerecordings 2 года назад +1

    But why is streaking prohibitted?

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      So many reasons... 1) Don't want to get the channel demonetized 2) This is a PG show 3) That one time back in 2002 that we never speak of...

  • @hendrigemilang5425
    @hendrigemilang5425 3 года назад +1

    This a kind of hypno,,

  • @PaesanoPride
    @PaesanoPride Год назад +1

    You remind me of Steve and Blues Clues

    • @Adamerhartvideo
      @Adamerhartvideo  Год назад

      Is that a paw print? It looks like we've just found our first clue! I'm going to put it in my notebook. Because it's who's clues? Darn right! Blue clues!

  • @70shahin
    @70shahin 3 года назад

    Hi Adam, you just mentioned 4 topics though.

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад +1

      Model, Market, Message, Media, Matrix

    • @70shahin
      @70shahin 3 года назад

      @@Adamerhartvideo thanks, BTW I haven't seen Media title like others in the video!

    • @70shahin
      @70shahin 3 года назад

      :D

  • @aidanmcg33
    @aidanmcg33 2 года назад +1

    Adverts you can’t skip arrragh

    • @Adamerhartvideo
      @Adamerhartvideo  2 года назад

      Aiden! I know right! But gotta pay those bills somehow.

  • @ericflugel
    @ericflugel 2 года назад +1

    I want to touch on the point you bring up in this video that the team with the best marketing team wins. This is why Wrigley's Chewing Gum can buy a baseball field.

  • @nicolemargarethalea9860
    @nicolemargarethalea9860 3 года назад +1

    hii :)

  • @monalisa687
    @monalisa687 3 года назад +2

    🇬🇭🤗

  • @70shahin
    @70shahin 3 года назад

    1: Market
    2:Model
    3:Massage
    4: ????
    5: Matrix

  • @markpfeltz4345
    @markpfeltz4345 3 года назад +1

    your moving so fast its hard to keep up and that is boring me

  • @ICBMCatcher
    @ICBMCatcher Год назад

  • @differentperspective5093
    @differentperspective5093 3 года назад +1

    Thank you

    • @Adamerhartvideo
      @Adamerhartvideo  3 года назад

      You're most welcome Different Perspective, thanks for stopping by!