Why DTC brands must focus on acquisition to get their retention right

Why DTC brands must focus on acquisition to get their retention right
In this video, Matthew Homan delves into the often counterintuitive nature of Direct-to-Consumer (DTC) subscription models. This video explores how DTC brands navigate the challenges of customer acquisition, retention, and the subtle art of subscription timing.
Key Insights:
Challenges in Subscription Timing: Discover how a supplement brand learned from setting their subscription too short and the impact of Lifetime Value (LTV) on subscription periods. Hear about the pressures of needing frequent usage and the strategies to manage customer expectations and consumption rates effectively.
Acquisition vs. Retention:
Analyze how the drive to break even influences subscription models and the implications for profitability over different time scales. Learn why simply pushing for more frequent purchases might not always be the best approach.
Counterintuitive Strategies in Subscriptions:
Part 1: Explore how adding more information and touchpoints can actually enhance conversion rates in subscriptions, contrary to typical eCommerce practices that focus on reducing friction.
Part 2: Discuss strategies for altering buying patterns, such as offering larger quantities less frequently, which can lead to earlier break-even points and more substantial profits in the later months.
Optimizing Product Offerings:
Understand the importance of adjusting product offerings based on consumer feedback and market demands. Examples include diversifying product types and adjusting sales strategies to include cross-sales and bundled offers.
This video is a must-watch for any DTC brand looking to refine their subscription strategies, enhance customer retention, and ultimately drive greater profitability.
Watch now and unlock the potential of your subscription model!
#emailmarketing #emailmarketingtips #emailmarketingstrategy #retentionmarketing
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