Cement Tiles Almost Disappeared. Now They’re More Expensive Than Ever | So Expensive

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  • Опубликовано: 9 июн 2024
  • Cement-tile artisans use colorful pigments to form hundreds of designs. The tiles have been popular for nearly 200 years as a beautiful and affordable building material, but today, they can cost over 10 times as much as some ceramic subway tiles. And despite the premium, many workshops have struggled to stay in business. Now, the price for their main ingredient has skyrocketed, aggravated by supply chain issues and shortages. So, what's made cement tiles more expensive? And can new trends sustain this traditional craft?
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    00:00 - Intro
    00:55 - Inside A Cement Tile Workshop
    01:30 - Colorful Pigments
    02:36 - Tile Making Process
    04:02 - Maintaining Quality
    05:11 - Hydraulic Press
    06:42 - Price Of Cement Tiles
    07:32 - Cement Shortages
    09:02 - Raising Popularity Of Handmade Tiles
    11:22 - Installing Cement Tiles
    13:07 - Keeping The Craft Alive
    14:17 - The Future Of The Workshop
    15:29 - Credits
    ------------------------------------------------------
    #art #tile #businessinsider
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    Cement Tiles Are More Expensive Than Ever. Why Can’t Some Artisans Stay In Business? | So Expensive

Комментарии • 184

  • @virtualfilmer
    @virtualfilmer Месяц назад +281

    The corporations that produce the raw products are making record profits - it’s not a “supply chain” problem, it’s greed.

    • @markb.8460
      @markb.8460 29 дней назад +12

      sounds like monopoly, no competition?

    • @yahyobekazimov5811
      @yahyobekazimov5811 28 дней назад

      Q is​

    • @ShawnAR25
      @ShawnAR25 28 дней назад

      Cry me a river

    • @stickyfox
      @stickyfox 24 дня назад +12

      @@ShawnAR25 we're all drowning in the same river.

    • @duke605
      @duke605 19 дней назад +5

      No no. Don't look at the man behind the curtain. Don't question the economic model. Just consume

  • @nicholas5623
    @nicholas5623 Месяц назад +78

    anyone that has the passions he does for his craft, is something id like because you know he put his heart and soul into it.

    • @zusiarosenthal4674
      @zusiarosenthal4674 29 дней назад +3

      and thats the differnece between a career and a job

  • @BrownyBird
    @BrownyBird 27 дней назад +32

    My childhood home had these tiles. I got the best memories laying down on them in the hot summer days!

    • @lullabyandtales904
      @lullabyandtales904 24 дня назад +1

      Same. 30 something years and the tiles still there.

  • @Unhomiee
    @Unhomiee Месяц назад +39

    I can understand the value of cement tiles and the artistry behind it, but I swear that lady is probably what Google Images spits out when you search for pretentious...

    • @WorldCitizenW
      @WorldCitizenW 29 дней назад +11

      Those terecata color abstract motif are ugly

    • @thekraken1173
      @thekraken1173 15 дней назад +2

      Agreed. Moroccan ones like like artpieces. Hers look like it came from Aliexpress.

    • @chrisfranks3912
      @chrisfranks3912 8 дней назад

      Not gonna lie I couldn’t focus on anything she said, all I could think of was driving 3 different cars through each gap of her teeth. Looking like Micheal Strahan out here

  • @nadineeeee
    @nadineeeee Месяц назад +22

    If the middle eastern tile makers had better marketing in place aimed at western buyers, they would be millionaires tbh.

    • @free_internet_bird
      @free_internet_bird 24 дня назад +2

      Yes, the marketing make or break business sometimes.

    • @Tummamu
      @Tummamu 15 дней назад

      It's more than that. Western companies would never invest in genuine Middle Eastern businesses because the West is colonial and doesn't want non-western businesses any success.
      See Africa for example and the long history of Western colonies destroying the region. And look at how the West is hellbent to undermine anything china makes.
      If you really hate this. Just go to the middle east and buy them yourself. You will get your business destroyed by your government.

  • @gicardee6756
    @gicardee6756 29 дней назад +24

    this episode was so beautiful to watch

  • @user-xo7hb6ts7j
    @user-xo7hb6ts7j Месяц назад +21

    It seems to make sense that these would be more expensive, they are hand maid. (Though I am positive that you can make the same thing using machinery).
    I just hope the guys who actually make it get the profit rather than some fancy design studio or a supplier claiming all the profits.

    • @paulg3012
      @paulg3012 29 дней назад +8

      You know Kate make the lion's share.

  • @SaphireTech
    @SaphireTech 26 дней назад +9

    I just watching these skilled artisans at work, these tiles look amazing.

  • @psyche141
    @psyche141 Месяц назад +66

    The designer tiles look atrocious; the Moroccan ones are just plain beautiful.

    • @MouuStaa
      @MouuStaa 29 дней назад +17

      and guess who sells them for a much higher price and has better publicity and reach lol unfair

    • @WorldCitizenW
      @WorldCitizenW 29 дней назад +5

      Those colors+ motif are just ugly.

    • @free_internet_bird
      @free_internet_bird 24 дня назад +5

      I was sad when I saw the big company selling their tiles and knew that somewhere somebody was trying sell their hard work but this giant was having much higher succes thanks to their aggressive marketing.

    • @free_internet_bird
      @free_internet_bird 24 дня назад +4

      In theory, you can approach these artisans if you have the resources and start a business that caters to affluent customers and take your own piece of the pie. The only thing that would have to be done is aggressive marketing and creating an image. It should be possible.
      After all, one of the core values of the luxury market is limited availability, craftsmanship, challenging production that creates prestige and individuality, and history.

  • @TikiHi77
    @TikiHi77 29 дней назад +5

    I would be honored to have these in my home.

  • @oxvendivil442
    @oxvendivil442 23 дня назад +4

    We call these Baldoza in our country the Philippines, some call these Machuca tiles, very few makes these these days, an almost lost art, hope more people use these timeless materials, my grandpa also used to make these for his home and to sell in his hardware store.

  • @miskee11
    @miskee11 Месяц назад +46

    nice I'm gonna go there and buy all of their rejected and broken tiles and use them for mosaic works. easy money

  • @soniatriana9091
    @soniatriana9091 27 дней назад +4

    Thank you for profiling these genuinely talented gentlemen! You hear the love in their voices, see their passion in the eyes & body language, & watch their delicate mannerisms as they work! They are very proud of their skill set & their cultural history! This was a fantastic documentary video!! Thank you so much for creating & sharing this wonderful history!!

  • @mikkosha
    @mikkosha 29 дней назад +5

    I think with more modern mold making techniques one could reduce the amount of reject tiles and make it significantly easier to produce them…

  • @thehangmansdaughter1120
    @thehangmansdaughter1120 Месяц назад +7

    They're beautiful!

  • @karenneill9109
    @karenneill9109 27 дней назад +1

    It should be relatively easy to automate portions of this process- a machine with nozzles can fill exact amounts, sprinkle cement, press it, etc. There’s no reason they couldn’t be even cheaper than ceramic- especially as they don’t have to be fired. (And yes, I realize that would reduce the handmade aspect of it, but if you wanted to, production could be upped).

  • @donaldharlan3981
    @donaldharlan3981 Месяц назад +7

    Excellent craft!😀

  • @Pixietink
    @Pixietink 29 дней назад +1

    Thankyou for this epi,it ws good to know the design process

  • @nikdo0816
    @nikdo0816 28 дней назад +3

    The tiles with design imperfections get destroyed? Why not sell them in mixed sets (every tile different is also an aesthetic some people go for) for reduced price? As I understand it, the most time consuming part (on the worker's side) already went into it at the very beginning, so just letting them dry and selling them, even for lower price, would mean that the work put into it is at least somewhat profitable.

    • @lullabyandtales904
      @lullabyandtales904 24 дня назад

      The company I ordered my tiles sell those reject tiles. The price is lower and really, when put together like mix pattern, no body gonna know its reject.

  • @fansizhe9997
    @fansizhe9997 Месяц назад +4

    Wow amazing art work!!!👍👏🏻😍💖💖💖 So beautiful 🤩🥰😍

  • @christopherfriedberg6597
    @christopherfriedberg6597 21 день назад

    So Pretty and Absolutely Fascinating ! This Art must continue for all Eternity !

  • @vinzanity68
    @vinzanity68 29 дней назад +5

    Its beautiful. I didnt know there are tiles other than ceramic.❤

  • @kt38138
    @kt38138 21 день назад +1

    The pattern on good quality cement tiles last much longer than on ceramic tiles. Although the later can have very sophisticated design, once the enamel layer wear off, so does the thin pained-on pattern just right beneath. It will take much, much longer for cement tile to expose its cement backing.

  • @adrianaalara6724
    @adrianaalara6724 Месяц назад +6

    The man in Egypt made me so sad. You can see everything in his eyes.

  • @ChristopherFoote69
    @ChristopherFoote69 29 дней назад +1

    Thank You ❤

  • @NAKDTV
    @NAKDTV 29 дней назад +1

    This is a really neat video 🥹

  • @beverlylumley4150
    @beverlylumley4150 29 дней назад +1

    Thank you, very interesting, Canada

  • @wadood8700
    @wadood8700 Месяц назад +4

    Beautiful

  • @hoverbeaver
    @hoverbeaver 26 дней назад +3

    me, an electrician, watching that tile installer bury an electrical box

    • @Grumblertron
      @Grumblertron 25 дней назад +1

      No mud ring, blank cover already sealed shut with mud on every edge. Horrific.

  • @dondobbs9302
    @dondobbs9302 21 день назад

    I was lucky enough to go to a shop that made these in Merida, Mexico. Absolutely amazing!

  • @Jonathan-tr7yc
    @Jonathan-tr7yc 17 дней назад

    amazing job! in the future my house will definetily include some tiles like this, wow!

  • @jimmysgameclips
    @jimmysgameclips 9 дней назад

    I love everything about them. What a craft

  • @TechnoMasterBoy
    @TechnoMasterBoy 28 дней назад +2

    Why was this reposted? This was already in one of the marathon episodes several months back.

  • @blessedbeauty2293
    @blessedbeauty2293 26 дней назад +2

    - I hope the Moroccan tiles can continue to be made for *very* long. I'd love to get them if anyone has any idea how to.

  • @ANWFineArt
    @ANWFineArt 24 дня назад

    Wow those are beautiful.

  • @knightshade6232
    @knightshade6232 27 дней назад

    Working their sooo theraputic 🌿

  • @gracemay8775
    @gracemay8775 22 дня назад

    I would love to have these in my home one day!

  • @Katrene.
    @Katrene. 26 дней назад

    These tiles are lovely! :D

  • @RnldsWrap
    @RnldsWrap 28 дней назад

    Wow! I wish I could learn from them.

  • @Martin_Priesthood
    @Martin_Priesthood 29 дней назад +1

    👍 beautiful 💯🙏

  • @renataheiberg7534
    @renataheiberg7534 20 дней назад

    I love this art.

  • @fatwamindai
    @fatwamindai 25 дней назад

    I would really love to collect those tiles🤤

  • @JayCWhiteCloud
    @JayCWhiteCloud Месяц назад +27

    Personally, as a design-builder in the world of natural and traditional vernacular architecture, I think it is both disingenuous and inaccurate to call these "cement tiles" as much is being confused in the translation. These, when traditionally made, are not OPC industrial materials but the ancient "roman cement" type mixes which of course takes more understanding and craft. This is a sustainable product and not the massively polluting material the modern OPC cements are that fall apart around us all...These traditional tiles are wonderful...!!!

    • @leolow2057
      @leolow2057 Месяц назад +8

      Most people spend their decades of saving and money just to buy a house.
      And now you are telling them to use tiles that are maybe 10x more expensive to renovate their house because it is more environmentally friendly or because of artisan value.
      Nah.

    • @josenavarro3816
      @josenavarro3816 Месяц назад

      Most people had to save for decades due to a shit economy, not the other way dude, as is we have a shitty president that screwed the economy along with dumbass people that saw fit to let this slide too.

    • @JayCWhiteCloud
      @JayCWhiteCloud Месяц назад +7

      @@leolow2057 First, I'm not telling anyone to do anything...Each person has to make their ethical decisions about how they live. These tiles would not typically be used in architecture, and projects I consult on, …or…they would be made locally by members of the project or related craftspeople. I love “hand made” materials, and do not find them the “most expensive” at all so disagree with what this video is projecting on that aspect as well. I generally think, based on experience and knowledge, there are a number of flaws in this video…but that does not negate that hand made tiles of natural cement or clay are not wonderful…

    • @Panda_Gibs
      @Panda_Gibs Месяц назад

      Roman cement is not more advanced or environmentally friendly. The Romans left an indelible layer of ash and lead across the world with their economic activity. And any surviving roman cement is just selection bias at its finest.

    • @lullabyandtales904
      @lullabyandtales904 24 дня назад +1

      I'm using this tiles and my grandparents has this tiles in their home more than 50 years. When it get dull, they will polish it and it's like new tiles again. The bolder the color, it's more expensive. I paid about $26.5 per square meter. Custom color.

  • @nerd26373
    @nerd26373 Месяц назад +9

    Cement tiles are expertly crafted. They can never be replicated. But who am I to add more information. I know nothing else about the whole manufacturing process behind all this.

    • @NamelessONEMail
      @NamelessONEMail Месяц назад

      No... they can make cars mostly automatically and you think simple tiles can't be made? The reason these are not mass factory produced is likely that western demand is too low (if it even exists at all) combined with them likely not being as profitable to make.

  • @OcarinaSapphr-
    @OcarinaSapphr- 29 дней назад +1

    What do they do with the rejected tiles? Are they used as infill, or can they be recycled into new tiles?

  • @SangLalo-je5wz
    @SangLalo-je5wz 5 дней назад

    I'm proud of you dad❤😊

  • @thebetyazedsaleem
    @thebetyazedsaleem 29 дней назад +1

    المغاربا مبدعين.

  • @Mrmudbone_gaming
    @Mrmudbone_gaming 4 дня назад

    Gotta love silica

  • @oppositeofh8
    @oppositeofh8 29 дней назад

    fierceness.
    😻😻😻😻😻 5/5

  • @mfmr200
    @mfmr200 19 дней назад

    the weirdest thing is, all of used to be affordable product are becoming trendy and when rich people like it, the price increase.

  • @GodzHarleyGirlStudio
    @GodzHarleyGirlStudio Месяц назад +2

    Second part is an old video, already seen.

  • @nasartv390
    @nasartv390 4 дня назад

    Good🎉🎉🎉🙏🙏

  • @hasnaamahry7458
    @hasnaamahry7458 29 дней назад +2

    morocco is wonderfull

  • @edtag
    @edtag 24 дня назад

    Que suerte que aun se fabrquen.

  • @siggyincr7447
    @siggyincr7447 29 дней назад

    Thing is, if a sizable market develops for these you can be assured that someone will automate the process in a location closer to the market. Cement tiles are heavy and shipping costs are a sizable portion of the cost to the end user.

  • @aaronburr2816
    @aaronburr2816 9 дней назад

    The video was so much better when they were filming the guy in Morocco

  • @nat-uz5zw
    @nat-uz5zw 13 дней назад

    Is there any way to get the contact of Sei in Egypt? Or where is his shop? It’s the second video I see of him in this channel without the contact information.

  • @blessedbeauty2293
    @blessedbeauty2293 26 дней назад +1

    - How can we buy his tiles? They're really creative.

  • @abhishekanil3596
    @abhishekanil3596 23 дня назад

    In South India it is called "Athangudi tiles". It is cottage industry in Chettinadu in Tamil Nadu. Chettinadu Mansions got its long lasting beauty from these tiles

  • @kzm-cb5mr
    @kzm-cb5mr Месяц назад +1

    Similar to machuca tiles in the Philippines

  • @rikkohamann9388
    @rikkohamann9388 2 дня назад

    In morocco,🇲🇦🇲🇦there are still houses with this Tils❤❤

  • @Ricardo-hu9is
    @Ricardo-hu9is День назад

    No Brasil, essas peças são chamadas de ladrilho (ou piso) hidráulico.
    São muito tradicionais e são encontrados em quase todas as construções antigas, desde o século XVII, época do Brasil colônia, e do período Imperial também.
    Temos muitas fabricas aqui.
    É um trabalho muito bonito.

  • @acaciachambliss3601
    @acaciachambliss3601 18 дней назад

    Id definitely like to get them directly from the manufacturer rather than a third party seller.

  • @nikmills
    @nikmills Месяц назад +18

    The designer tiles are so lame compared to the real thing. I grew up in the Mediterranean where these tiles were everywhere. They're bold, not minimalist and pretentious.

  • @Immortal10364
    @Immortal10364 Месяц назад +3

    LOVE FROM PUNE INDIA🇮🇳 😉😎😊😍🙂🥰

  • @salaarsikandarbakht3416
    @salaarsikandarbakht3416 Месяц назад

    Make a documentary on multani blue pottery

  • @evolancer211
    @evolancer211 Месяц назад

    A half new, half old video. I guess that's better than an old video uploaded as new

  • @user-np2lp5yg3o
    @user-np2lp5yg3o 26 дней назад

    What is the shop called?

  • @zusiarosenthal4674
    @zusiarosenthal4674 29 дней назад

    more and more people are strating to realize that quality that costs money is cheaper in the long run with heavy use ie. walking on it all day

  • @ellen4956
    @ellen4956 20 дней назад

    The art of making these tiles takes amazing skill, and if the tiles cost 10 times more than "some subway tiles", it's probably because anything of lasting quality and beauty costs more. These men are skilled craftsmen, as shown in the video, and if you want this kind of quality you have to pay for it. They have to pay more now for the products to make the tiles. Why not do a focus piece on the rising cost of cement? The tiles are still cheap at even $3.00 a tile. Average cost of glazed tile is $3 - $15, porcelain $3 - $40 per square foot (*thisoldhouse) so these are actually still a bargain, and will last far longer.

  • @RBR66
    @RBR66 16 дней назад

    Athangudi tiles from India is similar to this

  • @Comm0ut
    @Comm0ut 26 дней назад

    The vast majority of the production is in manual labor. What is the actual percentage cost of the raw materials and what are their margins in which specific markets?
    The amount of cement used per tile is quite small, yet large construction projects continue using thousands of tons. More useful detail is required to understand the actual market reality.

  • @KP-nx8lo
    @KP-nx8lo 23 дня назад

    It’s because its touched by human hands that makes it worth the cost

  • @Cecilioconc
    @Cecilioconc 28 дней назад

    What was the name of that company?

  • @xshotx2745
    @xshotx2745 Месяц назад +2

    Haven't watched the video but let me guess, it's handmade

  • @nicolasartheau822
    @nicolasartheau822 19 дней назад

    Sécher au soleil n’est pas une bonne solution. Une cure humide de trois semaines à un mois serait préférable. La prise du mortier mortier de ciment lui donne sa résistance qui s’accroît avec le temps de prise même si cette montée en résistance est plus important en début de prise. Mais cette prise s’arrête dès que le mortier est sec, d’où l’importance du temps de cure . La cure peut prendre deux formes essentielles : Humide, par arrosage régulier suffisant ou sèche, en protégeant le mortier avec une paroi étanche . On peut également utiliser des additifs plastifiants qui amélioreront l’étanchéité des mortiers qui permettent aussi de raccourcir la cure par conservation plus longue de l’humidité à l’intérieur du mortier.
    Sinon, excellente et très intéressante vidéo sur le sujet ! Très complète ( petit manque sur la fabrication des moules et des modèles métalliques de moulage)

  • @toddbellows5282
    @toddbellows5282 29 дней назад

    They use so little cement that the price should not be much of an issue.

  • @byakuya4267
    @byakuya4267 29 дней назад

    I can't find the country's name in which this factory is filmed 😐 why isn't it mentioned in the description?

    • @WorldCitizenW
      @WorldCitizenW 29 дней назад +2

      In Morocco, artisans either works in Fez or Marrakesh.
      The endless in Cairo, Egypt. Those are Islamic geometric traditional designs. Every Moroccan city gates has these titles design. Designer Yves St Lauren was inspired by their art and he had a home in Morocco, which now a museum in Marrakesh.

  • @chintanvankar1249
    @chintanvankar1249 22 дня назад

    👌👌👌👌

  • @mohammadaz4746
    @mohammadaz4746 8 дней назад

    This tiles are normal all over the country in morocco but the orginal zalige are hard only morocco do it and the material are moroccan 100% city of fas & some era near agadir city

  • @masms8691
    @masms8691 Месяц назад

    morocco🤩

  • @JC-gu5cf
    @JC-gu5cf 18 дней назад

    wait... they scrap the rejected tiles??

  • @lazurusknight2724
    @lazurusknight2724 Месяц назад +2

    omg silicosis, silicosis everywhere. Someone get these people respirators stat

  • @paulbounleuth8901
    @paulbounleuth8901 Месяц назад

    🎨💭

  • @-joe90
    @-joe90 25 дней назад

    Hand made dor your !

  • @brianmckeever5280
    @brianmckeever5280 24 дня назад

    Interesting! I have the Lumix/Leica 8-18. I love it, but should use it more. Funny, I'm pretty sure I can see my condo complex in that wide-angle shot of Vegas looking north @ 04:35. Wonder how often that happens :-)

  • @bakerkawesa
    @bakerkawesa Месяц назад

    Seems like an error-prone process. I'm amazed that they can make so many with few mistakes.

  • @Calum_S
    @Calum_S Месяц назад

    I'm sure you posted this a couple of years ago

  • @nd7908
    @nd7908 24 дня назад

    Come to india i can buy a tile under 10$ or lessthan that . !

  • @BurtCampbell50613
    @BurtCampbell50613 29 дней назад

    i just wish my back would stop itching.

  • @user-cl9ew9jr2g
    @user-cl9ew9jr2g 21 день назад +1

    директор без зубов показатель

  • @Jayshil_Mukhi
    @Jayshil_Mukhi Месяц назад +1

    We still have cement tiles in our 60+year home.

  • @WorldCitizenW
    @WorldCitizenW 29 дней назад

    Every Moroccan city gates are decorated with these tiles, i love the blue or green color way. That so called interior designer 's terracotta version is ugly.

  • @ceciliascavo3484
    @ceciliascavo3484 Месяц назад

    Who's reaching that microwave???

  • @devinekaren7
    @devinekaren7 Месяц назад +2

    4 days in a row of sun?? Is there such a place?

    • @catatonicbug7522
      @catatonicbug7522 29 дней назад +1

      Lots of them. Most of the SW USA.

    • @WorldCitizenW
      @WorldCitizenW 29 дней назад

      Morocco is on the Sahara

    • @devinekaren7
      @devinekaren7 29 дней назад

      @@catatonicbug7522 Ontario doesn't get many days of sunshine. Count ourselves lucky if we get 2 in a row

  • @ExcerionsForte
    @ExcerionsForte Месяц назад +1

    Israel's war on Palestine has also contributed to expenses increasing given the increases in shipping and insurance in the Mid East region. Do not forget this omission.

    • @ecognitio9605
      @ecognitio9605 Месяц назад +1

      How lol? Gaza doesn't export anything and Israel doesn't make these tiles or cement in masse.

    • @ExcerionsForte
      @ExcerionsForte Месяц назад +2

      @@ecognitio9605 Young padawan, you must learn to read before engaging. GPT can help you, go copy-paste and ask.

    • @ellenmorse8559
      @ellenmorse8559 25 дней назад

      Oh! Shut up!!! 👹

    • @ExcerionsForte
      @ExcerionsForte 24 дня назад

      @@ellenmorse8559 u first

  • @adrianaalara6724
    @adrianaalara6724 Месяц назад +3

    The designer tiles are just plain ugly.

  • @user-uz6lg9vn9k
    @user-uz6lg9vn9k 28 дней назад

    Will be out of business within the next 2-5 years tops. So sad.

  • @puckpuck88
    @puckpuck88 24 дня назад

    Aaannnd the name or business link...? Shame on you BI. really. not that hard.

  • @brycecombs2868
    @brycecombs2868 24 дня назад

    Very nice. If they would just abandon the nightmare totalitarian violent belief of Islum, they might have a real future.😞