Korea's Luxury Craze & Obsession: Why & How?🥇👜 | Korean Pizza Club | EP.8
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- Опубликовано: 26 июн 2024
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Timestamps
00:00 Teaser
0:58 introductions
2:28 start
2:58 stats
4:17 korean luxury brands craze
9:10 fashion aspect
15:20 open runs, reselling, system of buying from luxury brands
19:40 is buying from these brands worth the money?
21:50 korea vs global consumer behaviour
26:04 effects on the younger generation
30:58 celebrities brand ambassadors and kpop influence
37:21 reality check
38:48 lower/working class consumerism of luxury brands
40:01 luxury cars and the mindset surrounding it
42:30 online shopping impact on luxury consumerism
45:35 final message on luxury brands and consumerism
48:26 ending message
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👫Guests: Anna Lee @jyannalee / Soobin @Soobeanie_/ Kelsey @kelseyjeong_98 🎤 Host: David Kim @justdavid_92
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Do you have a link where I can buy coats? “Korean coats” are really amazing!
@@lifeby2044 most Japanese prefer Old Money style; understated and modest.
19:52 안녕하십니까★MrHypocrite★『金David』님。난『☆재일동포☆』『☆HardCore자페인☆』『☆KarmaPOLICE☆』『우영우』입니다。잘『☆부탁☆』들입니다 。『★난뜻이몰라★』소리 하지마시고 많이많이『★고생★』해주세용 。
LOL
19:52 『사과안하는』『여자』『Presumptuous（뻔뻔스럽게）』『李Anna』『WannaBe☆theQUEEN☆』SongWriter☆YonSlowalker☆『사과안하는』『여자』『Presumptuous（뻔뻔스럽게）』『李Anna』『WannaBe☆theQUEEN☆』Lyrics ©☆YonSlowalker☆
『사과안하는』『여자』
『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』
『사과안하는』『여자』
『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』
『李Anna』『WannaBe☆theQUEEN☆』
『★NEVER★』『☆Admit☆』『★HerMistake★』
『李Anna』『WannaBe☆theQUEEN☆』
『★NEVER★』『☆Admit☆』『★HerMistake★』
『★HerMistake★』（도망도망）
『★HerMistake★』（도망도망）
『Presumptuous（뻔뻔스럽게）』
『☆Looking@Camera☆』『（최애）난최고예쁜여자』
『Presumptuous（뻔뻔스럽게）』
『☆Looking@Camera☆』『（최애）난최고예쁜여자』
『☆자신실수인정☆』
『★거부★』『★거부★』『★거부★』
『☆댓글댓글댓글☆』
『★거부★』『★거부★』『★거부★』
『☆커뮤니케이션☆』
『★거부★』『★거부★』『★거부★』
『☆자신실수인정☆』
『★거부★』『★거부★』『★거부★』
『☆댓글댓글댓글☆』
『★거부★』『★거부★』『★거부★』
『☆커뮤니케이션☆』
『★거부★』『★거부★』『★거부★』
『★HerMistake★』（도망도망）
『★HerMistake★』（도망도망）
『Presumptuous（뻔뻔스럽게）』
『☆Looking@Camera☆』『（최애）난최고예쁜여자』
『Presumptuous（뻔뻔스럽게）』
『☆Looking@Camera☆』『（최애）난최고예쁜여자』
『사과안하는』『여자』
『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』
『사과안하는』『여자』
『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』
저기요。。。
이『자본주의사상에 물젖은』
『나쁜아가씨』야～
『★BillGates★』새끼놈을 사랑하는
『나쁜아가씨』야～
『당신얼굴』
내『ExWife』랑
비슷한 느낌
그냥 그대로 이지만
진짜『미안』。。。
얼마나 힘 내고
되게 노력하고든
『당신』
내『ExWife』가
아닙니다
그러니까
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
여러분『들어주세요』
『李Anna』『WannaBe☆theQUEEN☆』씨가
『★자신의 실수★』
를
『☆인정☆』
★하지못합니다～★
皆さん『聞いてくだしゃい』
『李Anna』『WannaBe☆theQUEEN☆』さんが
『★自分のミス★』
を
『★認めましぇーん★』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『인사잘하는☆의사☆』
『☆DrJohnYoo☆』장군님께서
『말씀 하셨습니다』
아이구～우리李Anna가～너무 뻔뻔스럽네～
아이구～우리李Anna가～『★BillGates★』새끼놈을 사랑하네～
아이구～너의 책임감 어디요？？？
아이구～우리나라가 망한다～！！！
그러니까
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『謝罪せよ사과하라Apologize』@『☆SteveJobs☆』
『사과안하는』『여자』『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』
SongWriter☆YonSlowalker☆
『사과안하는』『여자』『Presumptuous（뻔뻔스럽게）』
『李Anna』『WannaBe☆theQUEEN☆』Lyrics ©☆YonSlowalker☆
LOL
I wonder how Koreans see local luxury brands like those home grown brands? I notice japanese and Southeast Asian buy local luxury goods. I do not think Koreans buy their own.
Do not mirror the spending habits of wealthy 1% people unless you too are a wealthy 1% person. Anna touched on the trap created by the marketing machines supporting these luxury brands. The marketing is intentionally directed at those people most susceptible to false aspirational marketing and whom can least afford the costs. The result is regular folks spending way over their heads to give the appearance they are raking in the money. Meanwhile they are sinking deeper and deeper into debt.
Absolutely truth! 👏
The story of how a store mistreated a customer only for that customer's daughter to buy out the store, makes no sense to me. Common courtesy shouldn't be an option and should definitely not be rewarded by your hard-earned money. Not sure what the daughter's point was but I can imagine the employees of that store laughing their ass off to the bank.
@@jcruz2255 Yeah, I'm with you on this one. That was a flex move that backfired big time!
Buying products to increase self-worth is one of the oldest marketing schemes on earth. True esteem builders cannot be bought.
exactly!
In the USA it’s known as “Keeping up with the Joneses.” I’m so glad my children are minimalists. I agree with Anna, it’s better to be unique than try to look like everyone else.
Wait...so you're saying that twisting my body with drugs and surgery in order to become the ultimate kpop femboy isn't a path to true happiness? Did the internet lie to me?
for real back in the day if you had the same chothes brand or not it's sooo embarassing now they want to be all the same
I think iphones are a similar phenomenon in the US.
And certain Nike shoes etc in black communities in the US.
@@SIPEROTHbut people personalise their phones. They never look the same. That doesn’t happen with luxury clothes. People can buy an old used model and still have a very cool phone. Nowadays it’s either an iPhone or a Samsung because people r already used to them.
Yeah I agree. But being a young person at school and surrounded by peers, it takes exceptional social courage to break from the crowd. It’s risky. So I understand why people want to fit in and play it safe. We’re social beings after all!
My parents said there was a joke when they went to school in Korea back in the day, that the kids who wore Nike shoes always came last in the running race cause they wanted show off their “brand” shoes by running slow
Meanwhile Nike's being made by children locked in rooms in poor Asian countries and they treat them like they are made by some great craftsman or something.
I guess because I grew up poor, once I got my own job luxury doesn’t appeal to me. A friend of mine that’s Korean told me that some people won’t date you unless you’re in luxury brands like them. Like what? You can dress nice without dropping thousands of dollars.
I’m curious to know if people in Korea are either heavily in debt or very burnt out from overworking themselves in order to keep up with their luxury taste.
Koreans seems very materialistic and frankly, snobbish
@@B.ELLAMusic I definitely know people who are both in debt and over worked due to luxury obsession. Glad I never caught that bug.
Lmao that’s ppl who don’t have taste/style say. Just do you
Man, how very close minded of these ppl. But actually it's also a good measurement of the character of these ppl, so they make themselves a red flag and known to be avoided 🙈
I'm Swiss and in my circle, absolutely no one cares about luxury brands. So much so I would be embarrassed to show up somewhere with designer clothes. People think "why would you spend that much money for something so unnecessary", like you would get side-eyed. But I guess the Swiss are generally very practical and minimalist, doesn't matter how much money they have. Ironically, I think the only ones interested in luxury brands here are teenagers/young adults from low-income backgrounds.
Oh yeah, same I'm my country northern Europe
This is really true
It is ironic how you judge (side-eyeing them) people who are wearing expensive clothes but think you are non-judgmental cause you are not like them. Let people wear whatever they like for sake. Some people just like fashion and aesthetics whether they have high/low income. Most people I know who are well dressed care less about what others wear, whether they look homeless or not.
@@Keirosqeen Yeah, I agree actually. I know from experience that Swiss people can be quite judgemental, I had a goth/emo phase and I was judged and stared at a lot. I don't really care either how people dress, I understand people have different interests, aesthetics, cultural backgrounds etc.
@@Keirosqeen I think saying i like fashion is an excuse. No you like to show off. Because you can buy cheap fashion without the expensive logos just fine.
Plenty of clothes and bag of every imaginable design without those logos that add x100 at the price.
The fact that you choose to waste your money in the most pointless consumerist way tells me something about you which is why i will be from the people side eyeing. Even a guy buying an over expensive car is less ridiculous because at least those objects have some extra luxury or power or something to at least half excuse the price and waste of money.
Fashion items though? Nothing. Is just the logo that makes them expensive and nothing else.
I didn't even know this was an issue Korea has until I realised it myself. I was in South Korea 2 months ago for a holiday with my bf. Over the course of 12 days, we gradually realised that it's so common to see people wearing branded, with or without logos- Ralph Lauren shirt, Air Jordans, branded bags... when we went to Everland, it was packed with teenagers and young peeps in their 20-30s and we again saw the same thing. We came to a conclusion ourselves that as people who are hyper conscious of their physical appearance and how they look to others, what SKs wear is as equally important as their face, going to extremes of spending $$$ to fix their face and their clothing. It's unhealthy and kind of sad as a society if you ask me.
If u are kpopers u will notice this fenomena in SK for few years and already so big now..literally every young peoples there has a pressure to have this luxury to survive in social enviroment
@@akuhappy3246 I do follow the K industry but I just thought the SKs are heavily into fashion. But I didn't know they are so heavily into luxury and logos until recently
Reasons why I think this obsession exists (Korean man, in my 30s):
1. Status showing: this is exacerbated by the fact that Korea is a recently industrialized/rich country (new, immature money). This also applies to China.
2. Push to Conform: If anything becomes trendy, everyone will try to follow it as long as their wallets allow for that. This is exacerbated by social media, celebrity idolization.
3. (For younger not so rich buyers): Since they are voluntarily deciding not to have kids and abandoned the idea of getting a house, they prefer to splurge their limited resources in luxury to compensate for [insert any type of physical/mental] complex.
Personally I think this is sad and miserable in the long run. By 2070-80, Korea will become a depopulated country with lonely wrinkly people wearing Gucci older years.
I don't know where this pressure to conform comes from; this probably has something to do with Korea's Confucius culture. But hey, It wasn't that long ago Koreans also gave up their gold during the IMF financial crisis.
And what will happen to all their implants? 🤔
They should invite foreign guys or women to come more in order to convince the locals of marriage and having kids. I will contribute to marrying a local.😊
@@oskirules I agree with the Confucian influence, always there, permeating the structure (with the good and the not so good). Man, memories of childhood come to mind haha. Also, I don´t think the IMF episode is necessarily inconsistent with the pressure to conform. In fact, while many Koreans did donate their gold out of solidarity in the midst of the nation's struggle at the time (I would argue that the majority did so thinking like this), I´m curious to know how much of those donations originated or at least were affected by a pressure to donate because 'everyone else was also doing it'. Not to lessen the merit of course, since that kind of national mobilization was remarkable in my opinion.
@@wraspitaI study international business in Korea University and once I asked a professor about the influence of Confucianism in organizational behavior and other issues… he got very upset 😂
I was only asking a question but he called me an ignorant, I mean it was out of ignorance that I was asking lol
This has been known forever regarding korean obsession for luxury and status. But social media has taken it to a new level.
stop generalizing, it's borderline racist.
I rather spend thousands in trips than purchasing a luxury bag. Because these goods are just pure capitalist consumption and these companies are smart, they know where the money is. It's just so sad that we focus so much on wearing expensive stuff mostly for looking good in the eyes of others, over having awesome life changing experiences like traveling.
Chanel aint getting a single kwon from me lol 😂
I live in Europe and it's honestly laughable how asia is obsessed with these European luxury brands 😂 Most of these brands have already been bought out by corporate groups and the real European artisans aren't getting their fair share. I say whoever actually has the money for luxury goods and appreciates quality over a brand and a new yacht for the Prada/LV/insert any luxury brand's CEO, please consider buying directly from European artisans. Leather artisans in Florence can make you an exceptional handmade bag much more beautiful than any Prada bag for much less (500 to 1500 euro depending on client requirements). Same goes for clothes, shoes and belts. No need to spend money on these fake "luxury" brands that offer nothing in value.
YES preach! I would rather travel the big wide world than sit in my apartment surrounded by luxury goods.
@@divx1001 Yeah this luxury brands now make their goods in the same Chinese factories that the cheap brands make them. Not only that but the same exact factory might make the same exact bag without the logo and sell it for a fraction of the price that shows how much this people are overpaying.
Humans have been wearing clothes and accessories as sign of social status for 10,000s of years. Nothing changed. And done in moderation there’s nothing wrong with it.
I think the people who wear different Chanel bags wouldn’t travel much all the time since they are either busy all the time or in Monaco/Dubai. Also, why would they be in Spain and Italy where they don’t have an A/C and there are lots of pickpockets who need ✨attenzione✨ (tiktok reference) and surrounded by mediocres who don’t like to work.
I’ve noticed this as well. I live near a Uni that has lots of Korean exchange students and whenever I see them they’re either wearing luxury brands or completely thrifted stuff. I feel like there’s no in between 😅
Really interesting ep :)
The largest luxury conglomerate is Louis Vuitton Moet Hennessy (LVMH). You talked about members of a group being ambassadors of different brands but if you look closely, sometimes, all of the brands belong to LVMH so they are actually in the same conglomerate group. For example, Jimin is Dior ambassador, Hobi is Louis Vuitton, Tae is Celine. Yet, all of these three brands belong to LVMH. Even Tiffany of which Jimin is ambassador, belongs to LVMH. Do some research on LVMH and you will see that they control 60 subsidiaries, which are in charge of 75 luxury brands.
It's Moët Hennessy Louis Vuitton.
The irony is that all these high end luxury brands are using lower quality materials to make some of their bags and clothes compared to the past yet are upcharging them as if their quality is the same as the past. Tannerleatherstein showed how all these companies are lying through their teeth.
well they do say the owner of LVMH is the richest man alive
@minxili3317 Yes and they're more expensive than before too...and people buy them more.
Yes I am suprised they do not know that. I don't care about luxury brands but since I am French and love Economy/Finance/Business I am very aware of it.... LVMH also own Sephora so they will still make money if someone would sponsor Lancome for instance ( who is owned by l'Oréal) Those brands are competitors but also help each other in some ways since they are dependent of each other.
Please please have Anna Lee on as a permanent co-host. Your guys dynamic is amazing and she always brings such great insights.
Completely agree - what she says is always on point and i tend to tune into the conversation when she speaks. Maybe it’s my bias as I am British - she has a lovely tone and resonance to her voice. Very calm and authoritative/mature and not high pitch 😂.
nice ass big ass huge ass house
0:58 introductions
2:28 start
2:58 stats
4:17 discussion about korean luxury brands craze
9:10 fashion aspect of luxury branding
15:20 open runs, reselling, system of buying from luxury brands
19:40 is buying from these brands worth the money?
21:50 korea vs global consumer behaviour
26:04 effects on the younger generation
30:58 celebrities brand ambassadors and kpop influence
37:21 reality check
38:48 (controversial) lower/working class consumerism of luxury brands
40:01 luxury cars and the mindset surrounding it
42:30 online shopping impact on luxury consumerism
45:35 final message on luxury brands and consumerism
48:26 ending message
Thank you🤍💥
45:49 Anna selling Buddha
(For anyone that can feel offended, this is just my opinion and my vision about the topic) I think the liking of the korean society for luxury goods is totally related to the hierarchy, about the respect to the elders AND the powerful people, hence why they have that fascination for rich people. I mean, all the people have some kind of fascination for powerful people, that is why we follow gossip magazines, but koreans take it to another level. As a middle class person, why would I want to pretend to be someone that I am not?
Also, my family tried to educate me in other values as to better support local businesses and shops and to buy only what I need (because 1. consumerism is not good for the environment and 2. material things do not give you happiness). As Anna said, if I spend money, I prefer to spend it on either a house or in experiences and travels, at least the latter will be stories to remember when I'm older :)
Thing is here in Korea buying a house is not really a good investment, so I would also spend that money on trips or I would invest in something actually worth it.
What you mentioned about the hierarchy is actually very interesting, I had never though about it! Could be related
Yeah, I think part of it is that Koreans or maybe anyone into really luxury fashion/brands are constantly chasing trends. As seasons come and go, those items go out of style and the hundreds or thousands of dollars spent become wasted because they're apparently not cool anymore. I'm pretty into fashion. The brands and style that I follow aren't cheap but they're also not luxury brands like Thom Browne, Gucci, etc. When I started getting into fashion, there was definitely a philosophy of buying fewer but better things because they're higher quality and would last a long time.
This extra desire to rise to top and believing they can might have made Korea develop fast as well. If all middle class people are just content, Korea would have been just like other countries. I am not saying this is good or bad. I think we want to see countries with their unique styles and this may be what Korea stands out for both good and bad. If the classes/social levels are immobile, it may feel like this is old Korea for them. Just like American receives immigrants and they work hard to achieve their dreams (by themselves or children), Koreans may be believing in themselves to show that they can go up the ladder.
@@user-uskxnfiw729 what a country to look up to 😅
But japqn has the same hierarchical society but not the luxury brands.
They should prohibit luxury goods inside school, that hierarchy you guys mentioned seems unhealthy and toxic for the new generation 😢
Yeah! It would probably be more beneficial to ban luxury goods in schools than do stuff like ban ponytails (Japan) or measure girls' skirt hems.
There was a school in the London that band students from wearing luxury jackets like Moncler and Canada goose. The reason behind it was due to those getting beaten up and their jackets stolen.
@@getonwithit.2847 That’s the reason why lots of schools in America made students switch to school uniforms. Kids were getting beat up for their sneakers. The Catholic schools had been wearing uniforms for years.
eh...i dunno. that kind of move can become an exuse to bring back the past restrictions such as restriction on hair length and colour.
@jellyjay it's still being enforced.
The thing that shocked me the most about Korea was the gap between how nice the cars were and how cheap the restaurants were. I was trying to figure out how people could buy those cars if their salaries/profit margin were that low ? I come from a country where people really hide there wealth so my view must have been distorted by that as well.
isnt it a good thing that restaurants and eating out is affordable?
@@golbinnom that's definitely a good thing. But you know, someone has to be poor. And usually the restaurant are a reflection of the overall wealth of a country. The restaurant in London and Amsterdam are more expensive, irrespective of actual quality, than the ones in Paris because these two cities are more wealthy. Then New York is even more expensive than everything in europe. Even though the culture is different in Korea, the same reasoning applies.
@@guillaumejarry764 bro what? why are you basing the average korean salaries on retsaurant prices? you know whats a reflection of the overall wealth too? housing and rent prices, and they've just kept on increasing to unliveable levels these past years. i hope at least restaurants/public transport/convinience stores continue to be affordable in korea
@@golbinnom they're all secondary measures and of course I don't base it on just restaurant. But mind you that rents in Korea are still quite unbelievably cheap compared to most European capitals. So they're all quite indicating the same thing. The food is somewhat at the same price with meat more expensive, but that also has to do with the density of population of the country and the amount of exports. Korea's GDP per Capita is 34k, strange that there are so many luxury sedans.
@@golbinnom and for fuck's sake I am not hoping for an increase I am just noting that the spending on consumption of luxury goods is insane.
For us in INDIA the obsession is with gold jewellery tons of good jewellery 😅
At least real gold has value, the other ppl out here chasing plastic and leather and cotton for $$$$$$$ 😂
@@furuyakeifu rightly said tho lololol
@@furuyakeifu 😂
At least when you get over it you can sell the gold. Not so much with out of fashion branded goods.
@@SIPEROTH logic
I like instagram, but will unfollow any of the Korean or Chinese celebrities who only post themselves wearing designer brands, modeling designer brands. I want to see more photos or posts about their daily life, what they like to have fun doing, this or that, bts edits of their working day, etc. There is an old saying in the USA - keeping up with the Joneses. Meaning if Mr. Jones drives a new car I must now have one too, if Mrs. Jones buys a new purse, I need one better or more expensive. Unfortunatley, this buying of luxury brands is why their is so much credit card debt. Been there done that when I was younger.
Very interesting episode. I suspect another aspect is that in Western countries, people have more time to spend money on holidays, trips and/or leisure activities. A friend of mine was really frustrated when she went to Japan on holiday. She tried to meet up with some friends of her from Uni and hardly anyone had time because they all were busy working long hours.
This makes sense. You have money, don´t have time to travel. Use money to buy stuff instead of experiences. Personally, I find that much less fulfilling but oh well, that´s just me.
On the other hand, they work longer hours due to cultural factors (I´m Korean, I´ve worked in such environment and as an avid efficiency advocate I find it all very tiring. Though I can see some sparse benefits at a high personal cost) and also low productivity.
What would you say are those benefits?
This is a good perspective.
thats such an interesting point
I would narrow that scope to exclude the US, our "time-off" isn't given to use freely by any means and there's frequently pressure/long term consequences from management if you take time off.
This trend reminds me of the US in the eighties. Remember the shopping scene in "Pretty Woman". The new money was really access to large credit card limits. I hope that's not what's going on in South Korea.
It seems Korea is 30-40 years behind the US (socially) so your statement makes sense.
Already happens
Growing up from a middle class family, luxury brand was something I always said I will buy once I grow up and make my own money. Now I have a career and the means to buy luxury brand, and I can't bring myself to do it. I went on a vacation in France and I had money set aside to buy Channel there and I was like "yah not doing it"... and then I went to Italy the following year thinking "ok I have my money for Gucci" and I was in Milan and I couldn't bring myself to do it. Priorities I guess
Same. Once I could afford it, the shine went away. I don't have anything to prove.
I’m an American in the US and luxury brands are loved but not worn to be noticed. My own son will not wear any logos but yet likes nice expensive brands but makes sure their logo is not very noticeable. My own mother was into luxury bags in the 80’s which started my love for them. I also purchase them and so do my daughters but we also own our homes and know our priorities. Work hard for what you want!
Personally, I still believe the old saying that, "You get what you pay for". When it comes to clothing, many brands that have been with us since the late 1800s have endured for a reason: quality.
Same here in Australia. Wearing big luxury logos is considered try-hard and a bit tacky.
Wearing clothes with huge logos is seen as gaudy & tacky in the US.
I am also in the US , i guess it depends on where you live in the US. In Miami where my kids attended school . Name brand was big. Mostly shoes. If a kid wore shoes that was not name brand he would be teased and picked on unmercifully. It got to the point where I would buy them just for school. Even though i do not believe in name brand. I did it for my kids
@@kimleemoon But then how will everybody KNOW that I'm not poor? How else will I finally see bobs and vagene?
David, you are such a sweet and immensely sympathetic host, great vibe personality wise.
Keep going pal, RUclips needs more wholesome characters like you! 💯❤️
Similar to 80-90s Japan - kids wearing lux brands to school and what not. The recent City Pop (80-90s J-Pop) reminiscence might have something to do with the similarity of the society too. Those songs portray positivity and flex culture, but with an underlying emptiness and fear towards the future.
I think it is very true that we don't see many Western celebrities are global ambassadors of luxury brand names. We are more likely to see celebrities creating their own brands and sell products, e.g. Jennifer Lopez. Musicians such as Taylor Swift and more musicians actually don't appear on any brand name products so that says something about this trend in Korea. It is all about selling luxury products in Korea and Asia in general, not trying to sell them in the West. Coming from the U.S., I would rather spend money on experiences than on goods generally-speaking, so luxury goods can only attract me to some extent (very small extent).
There are MANY western celebrities that are brand Ambassadors and who have collaborations with brands. By far the most in the world. Heck, name a brand, any luxury brand and I'll easily give you a list of western representation (even as per your example - Jennifer Lopez was Global brand ambassador for Coach, Tous Jewelry, Versace, Guess, Gillette, L'Oreal Paris etc and is the New Global Brand Ambassador for Intimissimi).
It's just more likely that you aren't paying attention to them as much as to kpop idols or Korean celebrities. Because even before Brand Ambassadors became accessible in the East, it was the status quo for us here. Infact, Asian representation is a fairly new path for luxury companies thanks to social media, new wealth and general shifting of interests to Asian entertainment. Prior to this, everything was Hollywood.
Don't make this a western vs eastern thing, it's a really old-fashioned argument. Chanel, Dior, Tom Ford,... all have Hollywood ambassadors before Kpop became mainstream enough with a younger demographics. And cosmetics brands by celebs is just a recent thing, Fenty beauty launched in 2017, Rare beauty launched in 2019, JLo beauty launched in 2020. Please do some googling before making such a shallow assumption like that.
There goes a quote " Life is good, but having a good life is even better!" Comparing yourself to rich people, definitely one wants sweet life and good living . Unfortunately, not everyone can get it to that level. I think that everything should be done with moderation.
Same with Indians and Gold, but we see it as a form of investment.
Plus there is such a income divide in the country so, people usually don't flaunt it.
The most expensive thing which I own is a pair of nike shoes of 4k, I wore that for 7 years😅. Value for money
I sincerly hope David's dating life is flourishing because he looks more ''Zaddy'' with each episode. Good for you, David!😇
Anna’s message with Buddha at the end is GOLD!!!!!!!!😂
Yay 15K! Please subscribe like and comment! 🎉
I'm glad S. Korea is enjoying a time of wealth, but I have heard there is a dark side to this fad. Most of this luxury shopping is mostly used for clout to show high status, but there's a regular person behind the clothes and bags. Do take China for example. They too went through a time of high luxury expenses and showed out for the name of status and wealth...then Covid struck. Practicality had to come back and these once influential and rich people had to sell their Gucci and Louis bags back to the stores in order to have the cash to buy food. Just...please be careful SK. It feels really strange for other countries to promote your country as the "must go to place to sell our products". I know it sounds weird, but something about it makes me nervous.😕
One of my former bosses who makes a ton of money still drives his old 1999 minivan.. I thought that was the coolest thing ever. Then again, I have never cared for brand names or flashy things any way. I thought once I got older and started making more money, I would start to care but nope, still don’t care.
Waited for this a while glad it finally up! Yes, when I found out that S.K beats China and U.S. I were shocked bec the size of the country. Most Asian countries do have the "face thing" concept but I guess S.K beat it. I learn recently from a vid that a girl that graduated usually have at least 1 brand name bag. That is crazy
SK beats China and US per capita, not total sales. I agree on the whole “face” concept that Asian countries have.
ofc tae has to be there, the pics on the table omg David pls 😭 Him never missing a chance to mention V is giving me life i love him lol
Best cast to ever exist. One of the things i love about this podcast is the honesty. I like you guys, keep it up !!
I’ve watched this show from the beginning of its inception. I truly enjoy the topics you , David, bring to the table 😊.
Thanks for creating these videos! It’s fun and insightful to listen to the topics you unpack in your conversations. I always look forward to your posts :D keep up the awesome content!
in some places in the west its gone full circle and now if you wear many expensive brands you are seen as stuck up person, even ppl who have money want to look poor and different than the rest xD. i think it is cool bec even if you have friends on the poorer side they dont feel singled out as much.
28:50 here in the midwest US, it was really a thing in middle and highschools. It determined by what brands you wore, which clique you would belong in and social hierarchy you looked to belong in. By college, you don't really care anymore. I buy the brands I like now and mostly just no-name off brands work for me if I like the style of the piece of clothing and I try to buy at 2nd-hand shops to help the environment. The most I've paid for a bag was like 90$ lol and that was one. Usually it's like 30$ and under for a bag/purse!
Yayy, I just love this channel and the host ofcourse. Also, thanks for bringing Kelsey again, she is a breath of fresh air to be honest.
Keep bringing the awesome content regularly as you do. ❤️
Thanks for covering this topic; I’ve always wondered about this because where I’m from we have the luxury stores but no one really shops there but tourists. Side note: Hands down, this panel is one of the best on KPC 😊
The same happens in the USA. Consumerism and " wanna be " like celebrity is quite obsessive. Buying very expensive luxury items to the point of having empty packets , but at least buying what celebrities advertise, makes one feel on the same socioeconomic ladder as celebrities. It does not really matter where , whether S. Korea or U.S., outcome is the same. Buy what u cannot afford, but feel cool because your favorite celebrity advertised those goods .
My week ain’t complete without a new KPC episode. Please upload 2-3x a week 😆❤️
Great topic man! Personally when I see people wearing luxury goods here in Seoul I automatically assume that they are not wealthy. People who I know who are actually wealthy you would never guess that they have a lot of money if you were to just look at the way they dress 😊
Yeap, I go to KU and a lot of the students are always wearing brands and using only apple products. But you can tell none of them is actually rich.
David
I love watching your videos.
They are very well done.
Thank you for all your hard work that we do not see.
Finding guests, logistics, topics, dealing with different personalities-- man you do a lot. And the finished product is great. I hope your channel grows by the thousands.
And it was so good to see Anna on there. The fact that she has lived elsewhere really comes out in her perspective.
I know it was a little tough for the young lady sitting next to you to understand where Anna was coming from but Anna was just trying to educate the audience on the concept of being prudent and wise with your money which i agree with. But the young lady had a point to which is keep your hands out of another person's pocket.
Meaning don't speak on how another person should spend their money. I believe in this as well. Again great job by all.
Cedric- San Francisco Bay Area
Welp, I live in a quasi-Korea town in the US for over a decade with my Asian husband and 2 kids and you will find the Korean mom's and dads wearing the latest trends and they even make their kids wear the latest trends as well. It definitely makes me do a double take at how stylishly they are dressed and I definitely get some inspo from them to style my husband and myself lol (and I low key feel some pressure to dress better lmao)😅 But it almost feels like every Korean parent and child in my town is peer-pressured to dress to impress and I just wonder sometimes if it's just overwhelming and tiring for them to keep up, I mean there is more to life than looking stylish, it's money being spent for luxury goods and not just that ON KIDS AS WELL THAT WILL OUTGROW THEIR CLOTHES. I mean I so enjoy the eye candy aspect of seeing some Korean guys and girls dressed so cool🤩☺
You can be trendy and stylish without spending a lot of money. I def. try diff trends but I will never drop hundreds on some stupid piece of clothing that I can get for a fourth or fifth of the price.
It's really stressful and a lot of people live outside their means to appear more well off than they actually are. All of my family has branched outside of insular Korean American communities because the pressure to conform was stifling. But like you, I can appreciate a well dressed person too. I was in Seoul recently and it was fun to admire people's style on the train and try to break down what I liked about their outfit🤭
@@chai_lattes Yaaay to the style inspo but oooof that is rough, especially the pressure to conform omggg >.< My husband who has gone to school with lots of those kids has mentioned that the cars are fancy too, but soon as you step into their apartment, it is uhm, pretty minimal😳And I definitely have met some Korean moms who have lived in a more white community and have adopted a relaxed mom-on-the-go in alo/lulemon yoga pants paired with a not loud luxury bag 😁 All of it is so fascinating, I am always taking notes for styling lmao 😅😍
@@queenleslie5917 Agree, especially now with the rising costs, I am like looking for dupes everywhere lol 😅
It's so funny to see my name, Céline (a VERY common French name) on kpop celebrities' t-shirts
A lot of this consumer behavior sounds absolutely inane. I really hope this obsession with status is outgrown in time, because luxury goods don't really make your life any easier.
It makes so much sense when they put it into perspective that basically the whole country is 'new money'
Loooove the regulars!!! Thank you for bringing the ladies back❤️
Also side note, might be a survival thing? Like to keep people from looking down on you or keep you from opportunities because you're not covered in brands
didn't know David had this new podcast, can't wait to catch up, and i LOVE seeing these three ladies on the show!!
I live in Vancouver and even in a city that's considered one of the more expensive cities in Canada, luxury brands are not a priority here. Comfort and smart thrifting is praised whereas if you strive for a luxury brand especially when your income can't afford it, then raised eyebrows of concern happens instead. But if you're a tourist shopping luxury brands in downtown Vancouver where your lifestyle/income can afford it, there's no judgement on that, you do you. I love Anna's inner peace reminder at the end. 😂
Anybody who leaves timestamps for this episode will get a BIG HEART! ❤
i was so excited to see a new episode! :D
I noticed the logo wearing hype, especially in k-pop. I find it funny sometimes, like, wearing a t-shirt that says "vetements" which is literally "clothes" reminds me of the "chicken soups" in chinese characters tattoo on non chinese speakers.
As one of your speaker said Korea has a new money, whereas Europe, United States has old money, and I think the difference is we’re subtle and you guys are still learning for lack of a better term . Thanks for sharing with us ❤
True. Korea is new money.
You have to remember, in the 1960s, Korea's average income was less than $100 a year. It has come a long way.
lol there's plenty new money in the US. tacky new money like all the people on bravo's various "real housewives" shows. like head to toe LV and Gucci.
America was new money once upon a time. It will mellow.
Luxury shopping Dubai is recommended, because you are always welcomed and no drama 😂 no one judges you for whatever you buy or don’t
That was a really good episode! :)
17:37 the Pretty Woman (movie) effect!!
Yaaaay🎉🎉🎉🎉 your back! The girls are looking very beautiful. David is glowing! Very handsome 😍
Congrats for the 15k you deserved my king. This is just the beginning.
"The things you own end up owning you."
"We buy things we don’t need with money we don’t have to impress people we don't like."
Best quotes in the movie fight club
LOVE THIS EPISODE
19:40 tbh the people most obsessed with luxury goods seem to be the ones without money…. Ah you noticed too David lol 39:00
Your podcast was recommended to me through whatever runs the RUclips algorithm, and so far I am enjoying ! Totally subbed !
Listening to you and reading comments, it is not about fashion. It's about prestige. If it were only about fashion, there are Korean designers would be on par with many of these 'designer' houses. Just a lot of pressure and expense to walk around advertising for companies that are very wealthy.
It's so funny how all these people buy luxury brands and become free advertisement for said luxury brands. It's getting to a point of ridiculous 😂😂😂
loving these topics you choose for your podcast David and this panel is daebak .
Love from India 🇮🇳
I love Anna’s message at the end.
ugh. i am glad i don't have the mindset of flex culture. regardless if i'm rich or not, just wear what you want & not what the society tells you. at the end of the day these brands are the ones getting rich. At the end of day you need to enrich your life & it's not found in those designer brand.
speaking about the vip-like treatment of customers in high end stores in korea, i remember clearly the last time i was in korea a few months ago, i went to a le labo shop in the lotte department store just because i wanted to check out their fragrances (cus ive heard of them from the internet and was just curious) and i remember walking into the store, no one else was there and the clerk came up in front of me, welcomed me in and just stood there as i was looking around, and suddenly there was this kind of pressure that idk how to describe it, but i think it was like they thought i was dead set on purchasing something- it was that kind of atmosphere. it might be the language barrier or my introverted ass but i just had to excuse myself out of the store with my very limited korean. very interesting to talk about.
My favourite panel by far
Love your podcast pls continue
Another great discussion. Kids don’t follow the herd. Make your own style and be confident about it. Eventually the trend will follow you.
Again, love this panel!
Late 80s Seoul, South Korea I know was brand conscious. I was wearing NIKE shirt, Levi's Jeans and Chuck Taylor shoes, and people staring at me. First I thought maybe its me, southeast Asian man they ever saw. When I migrated to the US 20 years ago, I was the first in my work wearing DRI-FIT Tiger Woods polo shirts. Now everyone owns a DRI-FIT and I don't anymore. In the 90s I use to wear LACOSTE polos casually. Now a days I casually wear slacks or short pants and sandals. To find out, they are all made in southeast Asia.
You mentioned the focus on celebrity endorsements in Asia, and I remember when I first became aware of chinese celebs being chosen be advertisers, how excited their fans would get, and how strange it seemed to me. I know I've probably seen Chris Evans or Scarlet Johansen advertising a perfume or something, but who they are makes zero impact on whether I would buy that brand. I would only buy something because I wanted to, so the celebrity's influence would only work as far as they seem to match the brand well, but I would never buy a brand just because of a certain celebrity.
great episode and glad i can finally watch it! i definitely think that the obsession with luxury brands is growing across asia, but south korea just has seen so much rapid growth so they stand out so much being at the peak of this trend right now. i don't really consider it healthy as it's just about showing off how much one has. i know it's common to see that about everything but brand names don't hold any value other than the name itself. otherwise the product would cost that much higher than its dupes. i know that it's growing in india too right now but other than creating more rigid socioeconomic hierarchies, i don't see what the big deal is. i will admit that i don't care too much about fashion trends and have always been a minimalist regarding appearances (still don't know how to wear makeup lol) but i feel like it's just too stressful and having extremely young people be ambassadors for such brands is just detrimental for everyone.
I LOVE Anna's personality! 😁
I've noticed there's at least one luxury item in every korean "what's In my bag" video, luxury isn't luxury anymore
Anna nailed it, not only with her finishing statement: Do not focus on luxury goods to make your life happy.
Especially if you have to bend backwards down to the ground and amass debt to actually afford it!
Similar to what David mentions with the car brands, this happen all the time in my country: Some folks just NEED to drive a Benz or BMW M3.
Maybe they like the style, but more than anything else it functions as a status symbol among certain generations. And group of people.
This also raises questions on who bought it, so often times we joke "He, did Daddy allow you to roll around in his new car and show off?"
Although we have one of the production plants for the whole European market in town, it is still considered a sign for being well-off.
Money that other people would spend on their homes instead, or even on food, bills and daily necessities while not burning a few grand for gas, as well.
From what i can gather, this whole superficial mentality seems to be topped off in SK nowadays (show off debt money).
And it will only lead to frustration, widening the gap between rich and poor.
Yup, my sister works in retail and when I talk to her about all my Kpop idols getting brand deals she talks about how south Korea is #1 in luxury goods and has always been up there
And that is sad situation for those peoples
I literally rushed to Swarovzki after seeing the lead korean actress ( from Our Beloved Summer) wearing those gorgeous earrings in the drama! And bought them❤luxury is more “ fancy” in Korean dramas!!’ (Fyi I live in Israel)
Anna’s so cool, smart and fun! I enjoy her input!!
subscribed. Kind of podcasts I'd like to watch/listen.
So, I've just caught up with the last... 4 or 5 episodes of KPC while doing laundry, cooking, etc & just want to to let you know I'm really enjoying it. Even though I'm likely not you demographic, I enjoy the variety of topics & hearing the various POVs from both your Korean & non Korean guests. Thanks for the hard work & wish you much success with the channel🙏
In India it's just the opposite. Most ppl want customized clothes and look. Very few ppl know about foreign brands or harp for that.
Instead everyone gets their own fabric, get it stitched it on their own from their own tailors. Ppl even get their bags and shoes customized.
Even jewellery is customized from personal family jewellers.
Or buy Indian crafts.
People will make things that unique which nobody else has.
Only the uber rich or upper class will buy foreign brands to show off
Love to see Kelsey again my favorite girl love you ❤
❤
Very insightful video.
If import of luxury good from outside increase in Korea that means it’s red alert for traditional clothing/local brands / original culture of South Korea indirectly impact on economy .. then if youth are spending money like water on brands then it’s impact on saving = family management = family planning = birth rate 😅 … everything is connected .. so make sure things should not be excessive from one side .. I don’t want korea to become dumping ground excessive brands.
Your comments make sense but it doesn't seem to be like that at all. I think maybe people change the clothes regularly? To the point of luxury purchase don't effect the street brand. Korean local brand seems to be thriving in the eye of foreigner who visit yearly like me. The local brand are very well design and affordable.
i love this group !!
This obsession with logos and brands is so cringe. Real money never shows itself. Real class and real style never tries hard to prove itself. The next Gen will hopefully change this.
Absolute cringe indeed
This was insightful. After explaining this, now this makes sense why I see Asian tourists with empty suitcases at Woodbury Commons in NYS purchasing all the name brands. Woodbury Commons is an outlet store in upstate NY that has many luxury brands.
I learned something! Thank you. 49:03
38:54 besides people who need to proof something -either showing off the results of their hard work or overcompensating for low self-esteem, for example - there are people from lower classes who buy luxury items so they can navigate among higher classes without suffering too much prejudice.
That's actually one of the tips given by people like Alexandra Loras, a Shark Tank investor and wife of ex-consul of France in Brazil, especially for women who want to grow in their careers or who have to deal with business people: you can wear fast fashion clothes, but invest in accessories.
Wear nice jewelry and rich people will respect you more. They will be more open to do business with you. It's a sort of "money brings money" kinda thing too.
I just started buying more luxury goods. However, I hate waiting in line. If a store tries to make me wait in line to go into a store, I'll never return. I detest waitlists and the sort of games like for Hermes bags. I'm halfway ok with appointments. I won't ever buy from Hermes, LV, Rolex, Apple stores and more.
But now indians are also obsessed over luxury products.Due to this obsession recently many indian actors become global ambassadors of many luxury brands and the immense rise of popularity, dior conducted a show last month in mumbai....
true
Everyone on KPC talk like they're a family and it's so fun and engaging ^^
anna fully knowing they're the funniest 😂❤
nice episode👏