SCHULZ INSIGHT - Laurent Boiteau - NEWBEERS - Mélusine, Parisis, Brasserie St. Germain/Page24

From a computer software salesman to the founder and CEO of the NEWBEERS Group with the three independent french breweries Brasserie Mélusine, Brasserie Parisis, and Brasserie St. Germain/Page24 - that is the glorious success story of Laurent Boiteau.
But what does the famous Metal and Hard Rock Festival Hellfest in France have to do with Laurent Boiteau - and what role does KASPAR SCHULZ play here?
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KASPAR SCHULZ is the oldest brewery manufacturer in the world and a family business in the 10th generation.
Based in Bamberg, Germany, and founded in 1677, SCHULZ produces everything the brewer's heart desires, from fully automated brewing systems, fermenting and storage tanks to malting systems and distilling equipment.
The entire range of products and services are individually crafted and implemented solely by SCHULZ employees, from the planning stages through routine maintenance. More than 1,000 customers in more than 70 countries, including pioneers such as Firestone Walker Brewing Co., Sierra Nevada Brewing Co. and Root Shoot Malting, have relied on our company's expertise obtained over three centuries.
Following our philosophy “Engineered to enjoy” SCHULZ stands for best results over the whole value chain from grain to glass. All from a single source!

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Merci Kaspar Schulz pour ce magnifique reportage, l'occasion de redécouvrir notre histoire, notre philosophie, nos projets à venir... et les brasseries Newbeers!