How to Solve Any Sales Problem

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All sales problems can be solved with two simple steps:
- Speak to your customers: Cold outreach isn’t working? Ask your customers that did book a call why they wanted to connect with you. Find people similar to them and share that exact message.
- Look at the data: Oh, you’re not using a systematic sales process where you track what’s working and what isn’t? That’s your problem right there.
Selling is simple if you go through this two-step process of asking customers and looking at the data to solve your issues.