Philip Kotler - Corporate Culture and Marketing

Philip Kotler explains that capitalism has changed. These days the most successful companies are no longer ones which exist simply to make a profit. Today the most successful companies now focus on their employees happiness, wellbeing and development. These are companies who believe their culture is their ‘greatest asset and source of competitive advantage’. They often have flatter hierarchies with open door policies, employee compensation, better training, hire those who really care and choose
suppliers for loyalty and quality, not just for the lowest price.
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[@joaoelias07]

Loyal customers are always the best and most effective marketing ever

[@christopherarmstrong2710]

5:36 Believe that their corporate culture is their greatest asset and the source of their competitive advantage. _Customers_ are doing the marketing, by talking to each other. So they have the lowest marketing budgets of all companies.

[@themoneyproject2282]

excellent stuff buddy you deserve more subs

[@jaywalker11]

Thank you for the great insight.

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(1)employee(2)customer(3)stakeholder

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(1)south west airline possibily only profitable airline(2)ATTRACT RICH LIFE

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COMPANY DON'T GIVE CHARITY (2)TAKE CARE ONLY OF STAKEHOLDERS NOT SHAREHOLDERS

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3:47min

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THEY DON'T CHANGE SUPPLIERS FOR PRICE

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THEY FOCUS ONLY ON QUALITY SUPERIOR PRICE

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FRONTLINE PEOPLE ARE IMP. THAN CFO

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johnson&johnson priority sandeep recommended person(age 22yrs NETWORTH(1: UNKNOWN PROFIT

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