PODCAST EP 39: Marketing matters with Annemie Tonken

Your definitive guide to documentary wedding and family photography skills: the DEFINITELY DOCUMENTARY mini course is right here! EVERYTHING you need to know about documentary wedding and family photography, at an affordable price, with forever access to the 8 hours of video instruction… to do at your own pace!
What if the secret to thriving in photography isn’t just about taking stunning photos, but mastering the art of marketing? In this episode, we’re talking with Annemie Tonken, a family photographer who’s proving that marketing matters just as much as the work behind the camera. She reveals how a surprising twist in her life led to an innovative membership model that’s changing how photographers do business.
Plus, we tackle the big questions: Can photographers really call themselves artists, and how does understanding marketing make all the difference? Tune in for a conversation that’s set to change the way you think about photography and marketing!
In this episode, we cover:
•The Magic of Cropping. How photographers use selective framing to highlight the beauty in everyday life.
•Authenticity in Photography. What responsibility do photographers have in showing the “real” world?
•Enneagram Insights. How understanding personality types can help photographers balance their art and business.
•Transition to Education. Annemie’s journey from behind the camera to teaching others through her Simple Sales System.
•Turning Setbacks into Success. How an unexpected ankle surgery led to the creation of a sustainable membership model for clients.
•The Artist Debate. Why many photographers hesitate to call themselves artists and how to embrace your creativity.
•Practical Tips for Photographers. From managing your business to finding your unique voice as an artist.
Curious about how marketing can transform your photography business? Listen to the full episode now to learn more about Annemie’s unique strategies and gain insights that could take your business to the next level. Don’t miss out on these valuable tips and real-life lessons!
About Annemie Tonken
Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She’s the host of This Can’t Be That Hard, a top-rated weekly business podcast for photographers.

[@candidsol]

Love her podcast and loved this episode!! Enneageam 9 here!