10 Marketing Terms That Are Completely Meaningless
HTML-код
- Опубликовано: 30 май 2024
- Thumbnail Image Credit: Greg Gjerdingen from Willmar, USA - 78 Chrysler New Yorker Brougham, CC BY 2.0
Love content? Check out our other RUclips Channels:
Biographics: / @biographics
Geographics: / @geographicstravel
→Subscribe for new videos every day! ruclips.net/user/toptenzn...
Check out Karl's channels:
Fact Fiend: / @factfiend
Wikiweekends: / @wikiweekends
Untitled Side Channel: / @untitledsidechannel
Find more lists at www.toptenz.net
Further Reading:
www.cbc.ca/radio/undertheinfl...
www.autoweek.com/car-life/cla...
www.usatoday.com/story/life/h...
ichisushi.com/how-to-become-a...
www.pbs.org/food/fresh-tastes...
www.seriouseats.com/how-to-pr...
dictionary.cambridge.org/dict...
www.latimes.com/health/la-xpm...
news.bbc.co.uk/2/hi/health/625...
www.sasktoday.ca/central/opin...
www.mcgill.ca/oss/article/hea...
www.agdaily.com/livestock/far...
www.thestreet.com/personal-fi...
www.grandviewresearch.com/ind....
thekitchencommunity.org/most-...
www.palmbeachpost.com/story/l...
www.eater.com/2019/9/13/20863...
www.nytimes.com/2014/01/18/bu...
www.yahoo.com/lifestyle/tear-...
www.refinery29.com/en-us/2017...
www.eater.com/2019/7/17/20696...
www.washingtonpost.com/wellne...
www.scienceabc.com/eyeopeners...
www.mentalfloss.com/article/5...
www.saturdayeveningpost.com/2...
www.sfgate.com/opinion/articl... 
Развлечения
Check out Karl's channels:
Fact Fiend: www.youtube.com/@FactFiend
Wikiweekends: www.youtube.com/@wikiweekends
Untitled Side Channel: www.youtube.com/@untitledsidechannel
Love your content ❤❤❤❤
They (marketers) are getting too comfortable treating consumers like idiots, it's so blatant its insulting. They have no idea, it's fascinating to watch the audacity of some commercials
I'm just curious-
is that a dido on the shelf behind you?
🤣
@@LtJackboot I wondered what that is too. I assume it’s something like a sand worm, but having it there is… odd?
Karl needs to be made the permanent host here. He's great.
A lot of new office chairs are made out of "vegan leather." Whenever anyone I know that is a vegan disappears, I assume they have been turned into a chair.
🪑😂
😂
When you sit on it does it give you a lecture about the patriarchy of gravity?
😂 this made my day
We can only hope
Surprised you left out "military grade". There's a misconception that the military uses materials & equipment that's far better than the stuff that civilians usually use, but in reality, militaries often use the cheapest gear, as long as it does the job.
Military also uses a lot of overpriced bullshit. The jokes about the $50000 toilet seat are quite true. Of course, it's a regular Lowes toilet seat that has been subjected to mil-spec testing (hammer on it, freeze it to -40, heat it up to like +50 C, etc.) All that crazy testing costs money which gets passed on to the military who buy a bunch of seats at $50k a pop
.../ and then Lowes gets to market a military grade toilet seat to customers for the regular price +50%.
As a base brat, that has worked in a sporting goods store, I concur.
There is a difference between cheap and lowest bidder. The military usually has very stringer and exact specifications, both in manufacture and testing, that makes equipment very expensive, but also very predictable. This was actually started by the air force and nasa back when 25% of pilots would get killed for unknown malfunctions, and they found out that this methodology worked for the M-16's when they first got introduced and started jamming. After that they created whole sections in every branch, just to come up with the exact specifications for most products - also the reason why they changed the uniforms a few years ago, when they found out that they actually didn't work as intended. Yes, "military grade" is used by anyone to sell their stuff, but there are civilian equipment actually held to those standards - mostly in the electronics section and things that have to do with weather protection. I have an old laptop that I have dropped from a ten foot ladder - not on purpose - with no problems, and surplase power cord connections running 240 volts out in water puddles.
@@mak4374the M16 jammed because the Government didn't listen to Stoner and cut cost where they shouldn't have.
I used to write MIL-Specs for USAF systems. Exactly right. No "Military Grade" anything. No such thing as "Aircraft Grade Aluminum". So many different materials are used for many purposes. The MIL-Specs have to specify the precise alloy required for use, mainly because the metal manufacturer has extensive data about that particular metal required.
It never once, in 41 years of my life, EVER occurred to me that anyone might EVER think "no tears shampoo" was referring to anything other than tears from your eyes. I'm sitting here right now utterly bewildered at the idea that other people thought it meant tears like tearing the hair. Like... what even is the logic behind that? Hair can snap or break, but tear??? I've literally never heard of anyone claiming hair could be torn.
The first time I used "no tears" shampoo was on three little boys, I started with the youngest and he cried as soon as it got in his eyes. Not impressed. I cleared his eyes and the other two boys refused getting their hair washed. I was helping out a brand new Mum and had to tell her that the boys got baths but no hair washed.
I’m with you
It’s because of these people that they had to put instructions on the bottle.
the 'no tears' label has always been written inside the shape of a friggin tear drop has it not?
@@claytonberg721 Yes! And the commercials that mentioned it ALWAYS pronounced it the same as tears from your eyes and NOT tears as in something torn! Those words are only spelled the same!
Nice video! Another egg fallacy is that brown eggs are better than white eggs. There is no difference in taste or nutrition. All that differs is the type of chicken that laid the egg.
Good one
Bert Meinders
For half of the year we have genuine free range eggs, as our hens roan our section freely.
The term “free range” is regulated for eggs in Australia. According to the ACCC, eggs labelled as ‘free range’ must come from hens that have meaningful and regular access to an outdoor range during the day, and are subject to a maximum outdoor stocking density of 10,000 hens per hectare. The outdoor stocking density must also be displayed on the packaging or signage.
We have third parties that will stamp that are recognized with similar standards here In America. They stamp will stamp the cartoons.
I raise cattle. Black and Red Angus beef actually tends to be LOWER quality than the average. It became popular because they are easier to raise in more environments. I have Jerseys and Herefords. Both have significantly better beef quality than Angus, but are smaller (and meaner) and more sensitive to temperature and insect extremes.
Hey Karl. Just think of saying "Don't forget to like and subscribe" as a literal reminder. There's a lot of times that i enjoy a video but forget to leave a like or whatever until the person talking says it. Then I'm like, "Yeah. I will like this so you can know I want more of this type of content."
That's the robot in you thinking for you instead of thinking for yourself. I could tell you why that is but you wouldn't agree with me because, ( if you had a brain you would be on the floor playing with it. Hahaha. Yes I'm serious.
One of my biggest "pet peeves" in life, is when an advert on TV tells me something like "Our peas are picked and frozen on the same day, we know you'll love them" or " we have improved our grape juice, buy it in your supermarket today, youll be amazed how good it tastes". I used to fall for it. I always hated peas and grape juice, but then they say I'll love them, go buy them, guess what, still hate them, don't care wjem they were picked and frozen, they still tatse like peas, nothimg will make grape juice drinkable to me untill they replace the grapes with something like tequila. I totally inherited this grievance from my dad, or it maybe because I don't like being told I will like something because I'm told I will. Lol
I'll buy something I want because I like it. I'll like a video because I want to and if I like it.
Do you think people only press the like button because they are told to? Or because they may actually like the video?
Karl, every mention of Ricardo Montalban must include the name KAAAAAAAHHHHHNNNNN!!!!!!
In Brazil the term "sea salt" is used specifically for salt that has not Iodine added to it to avoid goiter for people with Iodine low diets. In this sense it has a very specific meaning.
tear mean eye tear because in Brazil the Johnson & Johnson shampoo is sold with the label "chega de lágrimas" (meaning the is very specifically in Portuguese "no more crying tears"). And if you think other shampoos are not different from this one you never let some fancy shampoo with a lot of fragrance, silk proteins and macadamia enter your eyes and getting red eyes for hours.
It's the same in pretty much all languages.
In the old time radio days, the sponsor for a particular radio show was Pepsodent toothpaste. The advertising company created an ingredient called "irium," chosen because it sounded good and rhymed with the patter song they used to plug the toothpaste. Challenged on this, the advertising exec once said, "I invented 'irium'! Tell ME what it means!!"
🤣
The best is "Genuine Leather" which is the trademarked name for bonded letter (glued together leather scraps if you are lucky). It is definitely not top grain analine leather as the name would incorrectly would lead you to believe.
Bonded letter?
Bonded leather is made from scrapes and mushed down mixed with all sorts and glued together. It's different from genuine leather which is one grade/step above bonded leather. Wouldn't recommend either.
No, the best is Genuine Imitation Leather. 😂
I always thought it was just a redundant term!
Mushrooms are classified by species AND size. Larger ones are obviously grown longer and therefore need more space and care, therefore a higher price. Depending on the dish, large strips or even whole caps are needed (grilled mushroom burger for instance)
Red, yellow, and green peppers, also, are all the same; just different harvest times. But the ones that take the longest (red) tend to be slightly higher in price due to the extra time and care needed.
Just because its "the same thing", it doesn't mean it cost the same to grow
And definitely not the same flavour for either mushrooms, or peppers
The same goes for wine. Late Harvest is the same grapes, taken off the vine later, they tend to be sweeter and produce less juice. (although at least there they aren't giving it a different name)
I almost bought a used Cordoba...but not for the "corinthian leather", given that I am from Greece and knew there was no such thing. I was going to buy it because of the Star Trek barilium sphere-powered engine...
🤣
My favorite is "Baked Fresh Daily ". Could have been a month ago but it was fresh once.
You don't want to store stuff, storing costs money, so "baked fresh daily" means it is very likely freshly baked.
And many people assume that something which is done "regularly" means that it is done "frequently", which is not at all the case. "We change our deep fryer oil regularly" (once every two years).
Another example of marketing making something look more special than it actually is was a brand of cookies several years ago that advertised the fact that 3 essential nutrients were added. What not a lot of people knew is that ALL commercially made cookies had those nutrients added because every food containing flour had to have them by law. It's just that no one had ever thought to market it that way before
Bert Meinders
This is a very common marketing practice. Many years ago, Shell proclaimed that their petrol contained methylbenzene. Also known as toluene, it's a standard ingredient in petrol. Another commonly used term is "active oxygen". Oxygen is a very active element.
12:01 I know in the US it differs with brand. Johnson & Johnson puts a numbing agent in it so it doesn’t bother kids’ eyes, whereas Paul Mitchell formulated it to be non-irritating.
Older mushrooms take time to get at this state, this means using that precious space for more time that could be used growing more small mushrooms, that is why they are more expensive. Besides they taste different, but not necessarily better.
1:31 It’s the VOC’s and fumes from the new carpet, the glue holding everything together and the leather/vinyl.
Great video Karl. Now as to the mushrooms the maine reason I buy Portobello mushrooms is size. If I am making mushroom burgers or mushroom stroganoff or even mushroom fajitas I want a larger mushroom.
As they mature they taste different. The price discrepancy obviously also comes from the fact that it costs more to allow the mushroom to keep growing.
I used to work in marketing. (Late 90’s early 00’s) Some of the things they come up with like to imply it’s better for you is wild.
My favourite was implying “Organic” was healthier-it’s actually not. And the salt thing was actually funny because one of my colleagues kept a salt lamp on her desk as a joke.
I’m glad I left.
Marketing - what a industry
Organic Honey.... a bee maker recently said (and probably has many times before) I have no control over where the bees go and whether the flowers are organic or not
Karl, I completely get your distaste for mushrooms. I was a mushroom abolitionist for decades. Couldn't stand them. My tastes have changed just a little bit though (and to be clear, people didn't know those three mushrooms were the same? Really?)
Sauteed in butter with just a touch of salt, and mounted on a roux, mushrooms are delightful. Chanterelles are especially wonderful. But I almost always get rid of the actual mushroom itself, yeah they end up with the texture of rubber.
I use mushrooms in sauces where the texture can't really intrude. Truffles are great but there is so much faux truffle it kinda ruins it. Anyway, haven't seen you for awhile, and delighted to see another Karl video :D
Well, the no-tear shampoo does work in some cases. The example you gave with the egg is not quite right, as long chain molecules does have a harder time penetrating membranes like in the eye, so making them less irritating. This is also why many skin creams are a scam because they contain collagen, which is simply too big a molecule to penetrate the skin. You can also just use less irritating surfactants which, of course, is a trade-off as the shampoo won't work as well.
"You too can now own this genuine string of faux pearls for only $9.99!"
".....this jeweler's grade cubic zirconium in a stainless setting......"
It's so good to get more Karl videos. I usually watch fact fiend when I can't sleep, but I've watched the whole channel several times and need fresh content!
Pasture raised is the term you want to look for for more ethically harvested eggs in the U.S. it’s not a usda certification but is usually tied to an animal welfare agency
J&J No Tears does work. Want an eye burner? Try Prell.
What about leatherette car upholstery? Just vinyl?
As a retired piercer I hate the term surgical steel from the core of my being.
It can only refer to the alloy, not to its quality, purity, etc, so yeah. 🙂btw, as a toolmaker there are often 'billet' (carved) or the better forged steel or aluminum bits. In our trade, the b-word is sign of a rookie who suckers for or spins the marketing hype.
Genuine leather. Yes it is leather. But it also the lowest grade of leather you can buy that is one step above pleather. It's scrap leather that's layered and glued together.
Not eating raw meat of any kind, fish or otherwise, our ancestors discovered fire for a reason
Woah! A Futurama joke I never knew was a reference has just been revealed to me... The car salesman has an accent that clearly was a joke about the Ricardo montalban accent and even possibly the Corinthian leather bit (because he starts telling the gullible and rich Amy Wong about how much eagle is inlaid in the car and even under the floorboards, haha). And yet, poor Victor normally has to eat dog food for dinner...maybe because his boss' exploding problem is eating up all the profit though.
Then there is extra virgin olive oil. Virgin olive oil means that it is the first pressing, so what is the extra? The olive?
Popeyes sweetie was extra virgin.
My relatives refer to me as "the family wordsmith". As such, I've come to recognize when others have spent a little extra time at the 'word forge'. Thanks for giving credence to my suspicions.
My son asked me about escargot. I told him that, like cooked mushrooms, it was a good medium for conveying butter and garlic to one's mouth.
I saw this in a grocery store just today: Fully cooked sushi
Um, what?
Also when a fast food restaurant sells vegetarian options but doesn't actually have an isolated system, like when Burger King was cooking their meatless burgers with their regular ones.
EU: "You have to prove that a food is better than others to call it a super food"
US: "Why would we regulate health supplements in any way?"
The worst one is 'natural'...as if it's a sign of being 'better'
You're amazing karl! Please consider doing a top 10 best Conquerors😊😊😊😊😊
I'm not surprised at all about Angus beef. Personally, I don't even notice a difference between an expensive steak and a cheaper one when I eat them. Any difference I do notice in taste is usually due to seasoning, cooking, or other preparation differences. I'm obviously not a food critic or anything.
Angus does have a higher fat content genetically than Longhorn. This can be influenced somewhat by how the cow is fed/raised, but usually you can't get Longhorn beef to get as high a fat content as Angus. We raise both side by side and our Angus always have more fat.
with mushrooms... at least here near lancaster pennsylvania, the white button mushrooms are not the same.
they are a MUTATION (a sport, or a different variety) that spontaneously appeared in the cremini farm on ONE farm. the guy saw a marketing opportunity and ran with it.
however they taste completely different. so its a RELATED mushroom... teh white mushrooms were developed FROM the brown mushrooms.
but NO they dont all start out white and turn brown
"Leather" not Corinthian, my father in law purchased a jacket several years ago out of a magazine. It was a bomber "leather " jacket. He would wear it and if sitting in a real/fake leather chair, when he stood up many pieces of the jacket were left on the chair. God bless him!!
Steel cut oats, oats have been cut with steel for thousands of years. We haven’t used flint or bronze since iron was introduced
Indeed. Here's a bonus meaningless marketing term that's used for oats: Non-GMO. *ALL* oats are non-GMO, regardless of their country of origin.
@@paulkepshire5056 It amazes me how many people worry about GMO, but have a GMO pet on their lap. All dogs and cats are in reality genetically modified
I once saw, on a restaurant menu, that the pate was served with "grilled bread".
I asked if I could have it with toast instead.
I was told "we don't serve toast, only grilled bread".
The "umami" or savory flavor of mushrooms is FAR more noticeable when they are cooked! Although I have heard of many people say that they hate mushrooms, I have NEVER heard anyone say that they preferred them raw! I LOVE mushrooms, but cooked in much better than raw. Also, I often see "crimini" mushrooms labeled as "baby portabellas", lol.
Depends on the mushroom too. Some are better raw vs cooked vs method of cooking. It could likely just be a texture issue for him as well. (Let's be honest though, the canned mushrooms are universally bad, lol)
Karl has really settled into this role. I'm really enjoying his style.
He's finally slowed down his speech. On this channel at least he spoke too fast for me and it was very off putting.
@@johnsk16Karl is a northern guy, apparently they all speak that fast
As far as plant leather is concerned, it is a fair product. However it is usually stuck to polyester or cotton backing and coated in polyurethane for durability. Polyurethane and polyester are made from fossil fuels and cotton is not recyclable apparently. So it's better than leather but barely.
i like you mate, from other channel to this i think simon and yourself and the other ad is a good mix. much love x
Some places that serve "angus" burgers call them "black angus" as if that makes them sound even fancier.
While it’s not pleasant, getting shampoo in your eyes, it’s the CONDITIONER that burns like the literal fires of Hell. ✌🏼
Then we can add rosemary and peppermint oils to our shampoo. I do. Not fun in the eyes either.
Well, I didn't expect to want a steak after watching this video but here we are.
reminding me of some controversial ads in my country because they trying too hard to market like
billboard "is your hijab certified halal ?" sparking debates of how a cloths is categorized halal, are general clothes not halal, is this deeming other clothes are haram ?
and there's "Klepon are not halal, our dates imported from Arabic and halal", Klepon are our 100yo traditional cakes, suddenly call them "not halal" and then promoting outsides product for what sake
Chop button mushrooms into a bowl/pot, put them in microwave with a bit of butter, then add to a bolognese. It elevates everything greatly that way with the mushrooms cooked and still in melted butter.
"Organic" is also a meaningless term. Not only are all foods organic in the scientific sense anyway, there are no rules about what constitutes an organically farmed whatever, and even if there were, there's literally nobody enforcing any rules or standards. It's just another meaningless label slapped onto stuff to con the rubes into paying more for the same damned thing.
Furthermore, even with brands or individuals that do actually follow some "organic" standard willingly, all "organic" means in those cases is "farmed without using artificial chemicals." Note, that does NOT say "farmed without *harmful* chemicals." Plenty of things used in "organic" farming are natural products that are still nonetheless just as harmful as the artificial chemicals used in normal farming, and often times are even MORE dangerous than their artificial counterparts.
Loved this topic!
My favorite is the trick of giving away “genuine faux” pearls when people bought stuff from commercials.
Mushrooms lifestyle 😂. I think you might have meant life cycle.
There's a different flavor profile for the mushrooms as they reach different stages of their life, but yeah I never bought different mushrooms simply because they sounded fancier. I buy them for their different levels of flavor.
I spent my childhood in south Texas, leather seats remind me of burning my ass in shorts. LOL
14:29 "Toffee" is the hard crunchy caramel like stuff inside Heath bars...
Karl's ink seems so random for the types of content Top10z puts out lol. It's pretty cool, don't get me wrong but I typically only listen, not watch at work
Corinthian leather isn't real...
But, Ricardo Montalbon IS!
I had a ‘77 LeBaron with ze Corinthian leather and it was a glorious place to take a nap!
It's funny how people consider Portobello a fancy word, I accociate it with the town that connects edinburgh to musselburgh that is an absolute slog to get thru at rush hour
Vegan leather is apparently made from cactus or other tough plants. Seems very much like animal leather, but lasts for a much shorter time, for some reason.
Is the prickly side facing inward towards the wearer? 🤣
most vegan leather is plastic
Good one. this was fun. I knew all but eggs & teens. keep it going.
The mushrooms may be the same species but that doesn't mean the maturity doesn't matter. Oh and fish in sushi doesn't have to be raw, and I don't encounter it that way. Sashimi is thinly sliced raw fish or sometimes meat, but isn't usually served with sushi rice.
Also green olives aren't fully ripe, while black ones are. 🙂
You know sushi doesn't refer to the fish. Sushi is the rice component. The fish is a garnish.
The fish doesn't have to raw, either. In fact is generally isn't. Sashimi is raw fish or meat.
@@sydhenderson6753 Props to you for imparting knowledge. Thank you.
I’m surprised that you didn’t talk about “organic”
Tears tears... I am 35 and never realized.... The only excuse I have is not being from a English speaking country...
Thank you.
I only buy fresh water salt.
I could be mistaken, but I think "sea salt" doesn't contain potassium iodide. Which objectively makes it less healthy for you since iodine deficiency is a fairly large problem world-wide.
I do like how you say things that we are all thinking. No matter how it makes us sound stupid.
Sea salt should be read as "contains plastic". Not a problem you'll have with rock salt.
That's what I wanted to write, too.
I’m with you Kyle! Cooked mushrooms are rubbery and gross. But I did not know crimini and portobello were the same as white button mushrooms! Sneaky marketing execs!
Well, the "no tears" text is inside a droplet icon. ALSO, in spanish it says "no más lágrimas", so yeah, I'm pretty sure it refers to eye tears
TopTenz, it is clearly long past due to officially name the Legendary Karl, with a “K”, Smallwood, as PERMANENT Host‼️ Do it‼️✊🏼✊🏼✊🏼🫵🏻🫵🏻🫵🏻
15:54 well, a lot of people confuse teenage with adolescent
Many creatures, including humans, chomp. Horses, however, CHAMP at the bit, they do not chomp at the bit
Karl is a surprisingly good host. Always loved his fact fiend videos, but they have always just felt like conversations
Oh man, I had just learned about the Corinthian Leather thing like a week ago. It came up and I thought "what the fuck does Corinth have to do with leather" and looked it up.
Love your videos new Simon...nah just playing Karl you are doing a great job making this your own thing, keep up the good work
The word "superfood" was originally coined by a reporter. They were doing an article on certain foods that were being studied to see if they had any extra nutritional benefits. Either the scientist included the word as a descriptive or the reporter made it up - either way the word made it into the news article long before the study was finished.
Cool. Ty
Ian!! Yay for the researchers!
"New car smell" is a toxic mix of off-gassing adhesives and plasticizers. Not as a billionaire would I ever buy a new car.
What??? I distinctly remember being so happy when my parents switched to No More Tears as a kid. It works as advertised!
What what, where's baldy? Good to see you here, karl
Karl just pulling out an egg like Frank Reynolds. Would have laughed if he said can I offer you a egg
I accidently paused at 1:29 and noticed that that's not even buffed properly, yet the handle is. Look at the Orange-peel on that door! Who even made that car?
I always thought sushi grade fish was talking more about the safety of the fish to be eaten raw. I don't live near any bodies of water, so if I want to make any sushi at home, I can't just use any defrosted fish in stores. It has to be flash freeze or baterica could make you sick if you eat it raw. If I lived near a place that caught and sold their fish fresh, that would be safer to use.
It is leather that has been made by corinthians. The book of corinthians was cover in leather. Gelato is not a desert, it is just italian for ice cream. Latte is not a fancy drink, it is french for milk.
10:05 Oh, thank you, Karl. Finally, someone with the same opinion of mushrooms as me. Although I don't mind them when their all mixed in a spag bol and such, that's still me with liver and kidney because there's no mistaking it, you know it's there as soon as you bite into it. Although, I haven't had a raw mushroom in years, since we'd go with my dad, shopping and he could be my double sized optical shield so I can sneak a mushroom in my gob and walk a round eating a carrot.
"Mountain Grown Coffee." All coffee is mountain Grown.
Sushi is the rice, not the fish.
If it's meets the FDA standard for sushi, then i would say it is sushi grade lol.
There is a good point about the mushrooms, though. They taste completely different despite their same species.
I can't believe crimini are related to button and portabella. They look different with a thinner stalk and flatter top.
Ok, last comment, I swear. I just wish that (as Karl owns a guitar too) there could've been *something* in hear about the electric guitar industry. A-grading on wood, Instrument-grade wood, Tonewood, Tonepaint, Tonepolish, vintage electronics, weight affecting tone. Basically all Dunlop instrument cleaning, polishing, wood replenishing products are all petroleum based crap. Different cables/lengths affecting tone, bla bla bla.
"Genuine Vinyl " has dubious value. "Genuine Naugahyde" is a real, patented and trademarked material made in Naugatuck Connecticut.
There's sea salt and there's rock salt from underground salt mines