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How To Lower Cost Per Lead On Facebook Ads 2023
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- Опубликовано: 14 авг 2024
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsol...
💰 Have Nick Theriot Mentor You: theriotsolutio...
💸 Nick's Facebook Ad Course: www.nicktherio...
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
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Hey! If you’re new to the channel, my name is Nick Theriot.
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video, I'm thrilled to share some cutting-edge strategies on how to lower your cost per lead on Facebook Ads in 2023.
As the ad landscape evolves, it's crucial to stay ahead of the game and optimize your campaigns effectively.
I'll be diving into the latest techniques, from audience targeting hacks to ad creative that converts, helping you achieve impressive results without breaking the bank.
So, get ready to level up your Facebook advertising game and watch those leads roll in at a fraction of the cost.
Don't forget to hit that subscribe button and let's dive into the world of cost-effective lead generation together!
#facebookads #facebookadvertising #facebookmarketing
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- Nick Theriot
Hi Nick...
Always dropping bombs of value..thanks man.
A question real quick; when setting up DCTs for the stages of market awareness, do you suggest using the same ad image and different ad copy to target the awareness stages? Or the other way round?
The whole ad needs to be built around that particular stage, copy, creative, and headline
Do you still test lead forms the same way (3:2:2) even though you can't directly copy post IDs for them?
No I don’t, I just toss them in as regular ads
Hey Nick, couple of questions:
We have a large beauty brand with one product in which three variants with a small difference from stock and no dropshipping.
1. What other audiences do you recommend to exclude besides "purchased within 30 days" to improve traffic.
2. Do you recommend testing all three variants in 1 campaign or 1 campaign for each variant? I think it will be difficult to have a maximum of 2 dynamics with three products? What would you consider the best solution?
3. Is the broad dynamic CBO strategy fully suitable for a one product brand? If so, do you have any tips for my situation?
4. I am now mainly focusing on the Netherlands, when could I also target other countries such as Germany in addition to the Netherlands? At what turnover?
5. Often when I scale a campaign since the average ROAS over the past 3 days has been good, I find that it starts to underperform. Is it perhaps an idea to duplicate within the main adset and increase the budget when scaling up?
1. Just purchase 30 days
2. 1 campaign
3. We have a multiple brand with multiple products using this strategy, the key is you only want to focus on the top 1-2 best selling products. MORE PRODUCTS in the ad account DOES NOT MEAN MORE SALES
4. You can easily spend $2-5k in netherlands daily before needing to move
5. I never duplicate, i do cbo only and just increase the cbo budget
@@NickTheriot Nice! If the ads are going well in the main, do you recommend testing new dynamics or only when things get worse? I don't think it's smart to disrupt the well-running ads
I still test new dynamics, but only when i have a reason for the test
Great stuff Nick! thank you for sharing it 🙏
My pleasure!
I began a new ad account with 1 DCT, DCT 100. Great CPL.
Launched second DCT, DCT 101. Great CPL, taking roughly 33% of spend.
I've created a non-DCT ad-set for winners 3 days ago and placed both winning ads in it (same posts - copied post IDs).
Both DCT 100 and 101 are still live. Winners ad set is not taking the majority of spend. What would you do in this situation?
Leave dct's on until winners takes off, facebook has no reason to spend on winners adset due to dct's working amazing right now. So it'll start getting more spend over days or a more risky part but we do it all the time, is just turn off the dct's
I would love your feedback on lead forms vs landing pages for lead gen. And how to increase the conversion overall with better quality leads.
We have found higher CPL for landing pages with a higher sales conversion rate. For lead forms we have found a lower CPL and a lower conversion rate. So you need to test both at the end of the day, landing pages has always worked better for us.
@@NickTheriot Thanks. You are a legend! I am just putting the landing page things you helped me with in action now and start testing it for coating leads. I cannot wait to get back into the inner circle. Still paying off and still working hard to implement it all. :) Best investment ever.
How do you move ad from DCT to the winning adset? I don’t have opportunity to use post id only while running lead ads
I just leave it now
One of my ad has a ctr(all) of 7.3 and click through rate of 4.5 but the cpl is super high...
Do you think it has alot to do with the landing page?
Either the landing page OR you're getting alot of clicks from the wrong person
Hi Nick, I can't see the video because it doesn't translate the subtitles.
Download the video with a tool like shortsnoob and then use a translation software
Hey Nick, Quick question brother, I run a local lead gen agency and i know your inner circle focuses on ecom, is local lead gen something you could coach in terms of service delivery, you kill it and i'm trying to get like that!
Appreciate it bro!
Everything we apply can be applied to any industry, our largest client is actually ecom. So yes you can still get value from the inner circle!
Are the campaigns that go to landing page optimized for sales or for leads
Leads
What is cost per CPM in the United States?
Mainly in San Fransico
doesn't matter
Hello Nick, thank you for the extremely valuable videos you create; they are incredibly useful. In the future, we would definitely like to work with your agency.
I wanted to ask for advice regarding the single structure campaign strategy: if I have different products with different product pages (different URL links), I can't use DCTs if I want to advertise multiple products because the user would be redirected to a product page different from the one of the sponsored product in the ad they clicked on (the business objective is the same, only the design changes).
How can I adapt your strategy in this case?
Thank you a lot Nick!
You're welcome! Just focus on one product pr/ dct or direct to a collection of products, and the ad shows off multiple products in that case
@@NickTheriot Thanks Nick! Is it possibly to run 001 pr/dct and at the same time 002 collection/dct in the same CBO?
Eventually I can then do a 003 NEW-pr/dct and so on 00x NEW-prS/dct and 00x NEW-collectionS/dct?
(the products are very similar and with the same target).
Thanks again Nick!
@@user-lc1wg7rv5r Correct!
@@NickTheriot Thank you a lot Nick!!
4:54 you said you went from $1k a day to $5k a day by changing the desire and you explain the desire you changed
5:45 you said you went from a $46 CPL to $32 CPL by going from changing the awareness from problem aware to unaware but didnt explain how you did it. Could you explain how you did it please?
In the first example where you explained how you changed the desires was VERY VERY helpful understand your teachings.
You're just creating new ads with a new desire you have uncovered from research OR market awareness.
Here is a video on market awareness ruclips.net/video/O9ib1wz71wI/видео.html
@@NickTheriot Are you sure? It cant be that easy haha! All your doing is basically just testing new desires lol?
Correct. That's building all new creatives / copies / headlines that focus on those new desires you test
Can you please make a vid on landing pages?
Sure!