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Measuring the success of Answer Engine Optimization (AEO) comes down to how well your content stands out as the go-to answer for user queries, whether on Google, voice assistants, or local search results. Here’s what I’d focus on: - *Featured Snippets and Rich Results* : Track how often your content lands in top spots like featured snippets or knowledge panels. These are prime real estate for visibility. - *Voice Search Results* : Test your content for voice search queries. Simple, direct answers are key here. - *Click-Through Rates (CTR)* : Check CTR for searches where your content shows up as the answer. High CTR means people trust your content enough to click through. - *Google Search Console Metrics* : Look at impressions, average position, and clicks. These give a clear picture of how visible and engaging your content is for answer-focused searches. - *Zero-Click Performance* : See how often users get what they need directly from the SERP. If they’re staying on the page because your answer hits the mark, that’s a win. - *Structured Data and Schema Markup* : Tools like Google’s Rich Results Test can show if your structured data is doing its job to boost visibility. - *Engagement and Conversions* : Whether it’s time on page or actions taken, it’s all about delivering value that drives results. Success in AEO isn’t just about rankings-it’s about being the trusted resource that users and search engines look to first.
Very informative Steve pls we want more videos on AEO. And just incase you need any automation would love to connect and help you out will be dropping an email to you regarding the same
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stevescottseo.com/seo-all-stars-membership/ Free 2-week trial. Sign up today for 50+ hours of Search Engine Optimization (SEO) on-demand video courses for you and your team.
Hi, how do you measure the success of AEO? Which metrics do you view?
Measuring the success of Answer Engine Optimization (AEO) comes down to how well your content stands out as the go-to answer for user queries, whether on Google, voice assistants, or local search results.
Here’s what I’d focus on:
- *Featured Snippets and Rich Results* : Track how often your content lands in top spots like featured snippets or knowledge panels. These are prime real estate for visibility.
- *Voice Search Results* : Test your content for voice search queries. Simple, direct answers are key here.
- *Click-Through Rates (CTR)* : Check CTR for searches where your content shows up as the answer. High CTR means people trust your content enough to click through.
- *Google Search Console Metrics* : Look at impressions, average position, and clicks. These give a clear picture of how visible and engaging your content is for answer-focused searches.
- *Zero-Click Performance* : See how often users get what they need directly from the SERP. If they’re staying on the page because your answer hits the mark, that’s a win.
- *Structured Data and Schema Markup* : Tools like Google’s Rich Results Test can show if your structured data is doing its job to boost visibility.
- *Engagement and Conversions* : Whether it’s time on page or actions taken, it’s all about delivering value that drives results.
Success in AEO isn’t just about rankings-it’s about being the trusted resource that users and search engines look to first.
Very informative Steve pls we want more videos on AEO. And just incase you need any automation would love to connect and help you out will be dropping an email to you regarding the same