Culture Track with Arthur Cohen

San José Museum of Art, Mosaic America, and San Jose Jazz presented a special presentation by Arthur Cohen on Culture Track-the largest ongoing survey into the hearts and minds of the US cultural consumer. The most recent surveys, conducted in two waves during and after the pandemic, are unprecedented in scope and reveal new insights into the changing interests, needs, and concerns held by audience members, providing crucial direction for future strategic and organizational planning. Arthur Cohen is the CEO and co-founder of LaPlaca Cohen, and has served as a consultant and advisor to a wide range of cultural and creative organizations, working with leadership teams, foundations, and universities. SJMA worked with Arthur and LaPlaca Cohen on their 2017 strategic plan and their current plan through 2027 to become a borderless museum, essential to the creative life of San José and Silicon Valley.
SJMA thanks the Knight Foundation for their support of this presentation.