Understanding Your Artist’s Brand with Carrie Lannon

Understanding Your Artist’s Brand with Carrie Lannon. Breakfast with Sergio #221
Carrie Lannon’s passion for business started at age eight when she discovered that she could tie-dye t-shirts and sell them from a mobile pop-up store - her Radio Flyer® wagon.
Fast forward to adulthood, when her entrepreneurial spirit inspired her to create Lannon Communications. For 12 years, the marketing firm specialized in brand activations for renowned, best-in-class lifestyle companies including Tiffany & Co., Kohler, Equinox Fitness Clubs, Kate Spade, Mercedes-Benz and W Hotels.
When the corporate world came calling, Carrie answered. As Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc. she brokered million-dollar sponsorships for the company’s consumer shows, including The Armory Show New York. She grew sponsor revenue to over $1 million in her first year through collaborations with international brands such as Acura, Maxalto, B&B Italia.
Next, Carrie created a public relations department for ULTA Beauty, a store group with 1000+ locations. Over three years, she expanded brand awareness by delivering a 2000% increase in ULTA’s social media fan base to reach one million followers and a 900% increase in publicity. The brand was named as one of America’s fastest-growing brands by Forbes and Fortune media during her tenure.
Today, Carrie shares her big brand and entrepreneurial experience to help others succeed by leveraging their brand’s potential. She is passionate about art and culture and has worked with both solo artists and gallerists as well as larger organizations including the Chicago Artists Coalition, the 2019 Chicago Architecture Biennial and the Museum of Contemporary Art.
To contact Carrie or learn more, visit: www.carrielannon.com/
Follow Sergio Gomez on Instagram @sergiogomezart

[@feliciav.bland-feefeeartstudio]

Awesome Advice & Thank You!

[@tanyayapor9876]

Great tips! Thanks!

[@artofmiles]

Carrie is a pro!!

[@sergiogomezart]

Absolutely :)