The Nuka-Cola Corporation: The Most Ruthless Prewar Company
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- Опубликовано: 28 окт 2023
- In pre-war America, multiple companies battled for supremacy to be the number one product for consumers to consume. Shady corporate dealings, addictive substances and even murder where all conducted in the name of free market capitalism. Yet one company stood out from the pack: The Nuka-Cola Corporation
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On the one hand I’m surprised that a soda company could be this cruel and evil. But then I look at the real world history of Banana companies. Pretty bad.
Meth
Cocaine
Very organized
Very Systemic
Very much Still Here
Coca Cola's colombian death squad
Coca cola is no Saint lol
or nestle
@@humanoblivion2968 *Largest, it wasn't anywhere near powerful at all. It was scrap metal in the shape of ships.
John Bradburton’s name is a mix of John Pemberton and Caleb Beadburn; the founders of Coca-Cola and Pepsi-Co respectively.
On a side note: Coca-Cola was invented as a means for Pemberton to overcome his addiction to Morphine. Pemberton - a Confederate Veteran who reached the rank of Lieutenant Colonel - was wounded at the Battle of Columbia, which saw him become addicted to morphine; a common painkiller during the war. He developed Coca-Cola as a means of overcoming that addiction by providing a healthier alternative to morphine.
@@MatthewChenault That's an interesting fact. Never knew it during my 2 years in the company.
@@MatthewChenault Wow, barring research myself for verification. It makes so much sense why coca cola had 'cocaine' in it
@@Dr-Weirdat the time they thought it was healthier
John Pemberton is also the name of the actor who plays Thaddeus in the show lol
Knowing that Nuka Cola Quantum is literally radioactive, I feel like this could have easily been marketed to the public as building a resistance to radiation in case of atomic war.
It make my stummy tingle.
@@striberxtummy stingle?
@@bluntweaponenjoyer "stummy" tingle
That’s like saying people should eat micro-plastics to prepare for global warming
@@SurvivingAnotherDay Wait... eating microplastics doesn't stop it? *noms*
In Fallout 4, nuka World Dlc, the player can find and read a note on a terminal that says due to the lawsuit they lost regarding a rival soda company they can no longer use the regular glass bottles that's why they started changing the bottles into rockets
Basically the universe explanation redesigning bottle
Thanks for the in-game-fact. You provided content which most people never heard of about the game 😊
Was it sunset sasparilla?
Nope, I think they was referring to coke Cola Company
@brotherhoodpaladin2403 no they were referring to vim! Or sunset sasparilla
I always love learning about the Pre-War World, and the more I learn about it the more I see it as not simply corrupt but evil
Like another poster said too; have a look at the history of the US Banana companies (United Fruit Company I think?) and coca-cola amatil doing things like using death squads against union organisers in developing countries too. “…not simply corrupt, but evil” I think is a very helpful and insightful framework for viewing real life owners of companies such as these
aka an american history lol
I need a Fallout game that takes place in the pre-war world. With Fallout 4's Atompunk design. I love it.
@@evancenac4467Always at least one brainwashed leftie. I pity lot.
@@markedgecliff7412,
Exactly. You look at the pre-war world of Fallout and say "man those corps where evil". But the same could be said about the real world corps. The only real difference being in Fallout, all their 'dirty deeds' are out in the open for public finding. But in the real world, the corps spend vast amounts of money to keep their 'dirty deeds' buried, and away from public eyes. But the same kind of evil, if not more so, deeds are still done.
Corpos, corpos never change.
I tend to forget just how horrifying the Fallout universe really is, even before the War
Just how horrifying our capitalism is? Fallout's is just a take on ours.
@@therealivydawg Not nearly as evil as our communism though.
What was the purpose of the vaults? I thought the umbrella corporation was bad.
@@lothean2099 For the longest time, the community's working theory has been that the Vaults were meant to simulate different scenarios that might happen on a generation ship. Just in case the planet's surface became uninhabitable and they needed to bail on earth entirely to find a new planet to colonize.
Example: Vault 101's experiment was to see what happens when a single person is given absolute authority over a population that is completely isolated. (Keep in mind, 101's door was never meant to open) The general population will never know the outside world so perhaps the experiment was really to study how a population will react to that being common knowledge. Turns out it goes pretty well until a dictator starts dictatoring.
When a generation of people are born on a giant space ship their parents boarded, they should know they will likely die before their offspring depart. It's good to have some research on how to handle that before it happens. "We were all born in the Vault. We will all die in the vault." That phrase makes a lot more sense when you consider the middle generations of colony ships that haven't found a new planet yet.
There's a whole video that analyzes every canon Vault we know of through the lens of what could happen on a generation ship and it all works so well. It just works™
@gabesteinberg6244 The propaganda has melted your brain bro
Some brewing company actually bought the rights to Nuka Cola Dark IRL, turning it into what many Rum experts say has "a cheap and awful flavor" .
That reminds me when a local brewery kicked off the hard soda trend. Their hard root beer tasted nothing like their soft root beer.
Then again its a fictional drink which nobody actually knows how it really tastes
The flavour is canon
Ahh I think I remember that, it was advertised as coming in the nuka cola rocket glass bottle but it was actually a plastic shell with a bum hooch bottle inside lol.
@@matg9844 What did it taste like?
love that during that "legal disclaimer" I got a mid roll ad for Coca Cola
They hear everything
The algorithm only sees proximity, it can't understand context.
@@Sorain1Are you willing to take a statement before Big C for that?
@@vietnamabc2290of course they are they are after all an industry plant 🤣
I agree that Nuka Cola is a terrible company but the worst is still VaultTec in my humble opinion.
I'd say Nuka Cola has a genuine claim at least. Vault Tech was designed to be an evil, mad scientist corp. Nuka Cola was supposed to be a soft drink company that CHOSE to do all that shit.
Oh my god yeah totally they are so evil
find out who ran vault tec. its not "vault tec" that did it. vault tec people didnt even know the full scale setup
@@peacauve yeah, it's a large part of why I support THAT revelation in the show. It just makes sense considering who was really pulling the strings.
SPOILERS
That scene with the Vault Tech folks focusing on profits and investors if anything just proves that not even all of the leadership at Vault Tech knew what was really going on.
@@kieranadamson3224 if you keep looking into. High chances mothership zeta was working with enclave or enclave already knew about the UFOs hence them wanting to go off world and to study how humans work at every angle
I was under the impression that the subtext around the report of Sunset Sarsaparilla's supposed health issues was little more than a Nuka Cola corporation backed hit piece.
US made Sarsaparilla soda used Sassafras until 1960 when it was banned as Safrole (active chem in it) was found to cause cancer
en.wikipedia.org/wiki/Sarsaparilla_(soft_drink)
That's the best part about stories like these. We don't really need to know because either gives us a good answer. Either it really was simply that SS was equally as unhealthy as NC and didn't care. Or it was NK giving another example of how scummy they were.
That seemed more like the real life reason why root beers are no longer made with sassafras root.
Its based on a real life interview with R.J. Reynolds (founder of Nabisco), Philip Morris' biggest competitor. When asked if Philip Morris products caused lung cancer, Reynolds replied "of course Philip Morris products cause cancer". He badmouthed the competition while knowing full well his company does the exact same thing.
It’s actually pretty infuriating how evil Pre War America was…. and then that anger disappears and is replaced with satisfaction when you remember you’re having fun filled adventures on the countries long dead corpse.
wait til you hear about Coca Cola…
Wait till you hear about the real world America
This is an edge lord take. It's not america or Americans that are the issue. It's the par*sitic corporations owned by their parasitic ruling cl**s which causes misery for the population at large.
The US isn't even a democracy anymore so Americans can't be held responsible for it leadership or global actions. We've had a rogue state for 50 years
Yet billions of innocents had to perish for it.
@@Salty-Unggoy innocent is a bit of a strong word. It wasn’t just the government and the corporations that were evil, the regular citizens were pretty rotten, self centered, and jingoistic themselves.
As a collector of Coke Cola merchandise and paraphernalia, Nuka-Cola holds a special place in my heart. My favorite DLC is Nuka World, for obvious reasons. Fallout's prewar companies are just as ruthless and at times evil just like our real ones.
Im a huge fan of what they did with Bradurton, i love the disney spin hahaha
So you're a real life Sierra, basically lol?
Ruthless, no doubt. But compared to West-Tek, Vault-Tec, Hallucigen.... List goes on, I'd say MOST is at best contentious and for many hyperbolic. Good stuff as always, can't wait for the next one!
What about big MT
The Fallout universe is similar to the Borderlands universe in that within both corporations are treated as being evil no matter who they are. It's ironic given just who is publishing these games.
@@ZiddersRooFurry wow its almost like a company is made up out of individuals with beliefs outside of their mega-corp
@@Dyingwood. Corporations are evil, period.
Nuka-Quantum terrifies me. The bright blue glow would imply it possibly contains cesium (which glows a similar colour). And that when your character consumes it, there's a crunching sound, which would imply there are literally solid chunks of highly radioactive material.
Could also note, in the real world, soda products were, like Nuka-Cola, actually marketed as health tonics. Sarsparilla (and later root beer) were originally mixed with alcohol and a medicine powder of some sort. The medicines of the time were really foul tasting, so a sugary tonic water with a shot of liquor was figured to take away the pain of consuming it. As time went on though, people just wanted the tonic water itself. During America's Prohibition period, if you wanted alcohol, the easiest way, and most legal, was to go to the chemist and get a 'tonic'. Pharmacies had legal licenses to produce and provide alcohol (the other easy way was to go to a church that had a license to produce alcohol for mass; Catholics, Orthodox, high church Anglicans/Lutherans/Episcopalians; a lot actually sold it for funding).
Actually in Nuka World they reveal what the added thing in Nuka Cola is and it is I believe Strontium-42. And I think the crunching is game specific since if I remember correct in 4 it sounds like a swig. The crunch could also be you popping off the cap or breaking the glass
there is no crunching sound jackass, it's just opening the bottle
Me being incredibly dumb: Hehe soda glows! why is my hair and teeth falling out?
@@twbillionare9568 You're right, dimwit me. Strontium-42 is an actual nuclear component. And it does give off a blue glow. And I think you're right, the crunching, on replaying, seems to only be in Fallout 3 and New Vegas (presumably due to reused assets in the latter).
@@Dr-Weird Clearly your body is not ready for the deliciousness.
I always liked the worldbuilding aspect of Sunset Sarsaparilla and Vim in that no matter how aggressively promoted a drink is, the regionally popular thing has cult like status that people will just prefer over coke. If we ever get a Fallout Texas they really gotta have a Big Red and Dr. Pepper knockoff in it, those are really big here.
It ball insteand.
Vim has to be an alternative version of Moxie. Moxie is only sold in the Northeast, and in Maine it's considered the unofficial soda of the state. Both names are synonymous with energy or vigor
@@seanvitarelli9705 it is, Vim is an actual parody of Moxie
We gotta start naming it first though. I'm thinking of Mr. Spice. Any takers?
@@seanvitarelli9705 Seconded; I mean, the phrase "Vim and Vigor" doesn't exist for nothing.
I would never drink coke after what they did... #BringBackTheCocaine
extra flavouring tasty
#BringBackTheCocaine #BBC
#BringBackTheCocaine
Note they may have took out the Cocaine because there was a Coke Fuelled Blacks would rape our White Women scare.
The Drug fuelled panic was real. Whether coca cola did that is.... Well, it's most likely true
It actually might please you to know that Coca-Cola technically still has the "coca".
Rather than having refined cocaine, Coca-Cola is boiled with coca leaves- yes, the leaves of the actual cocaine plant -in a manner akin to tea, and then steeped. Before the actual cocaine was removed, it was made this way anyway, but the refined cocaine was added as part of the mix.
Coca-Cola is unique in its formula being truly perpetual: if you leave out New Coke because that was reversed, it was changed once, and only once, by Prohibition.
yeeeeeeeeeeeeee booooooiiiiiii
I still think it's hilarious that Coca-Cola could have had all this free branding. Fallout could have been a world built around advertising for the Coca-Cola company, if Coke had acquiesced to letting the devs put their brand in for the bottle cap currency.
But they didn't and we instead got games meant to test how far they can torture the Creation Engine.
To close to home for Coca Cola when they’re just as evil in reality
Coke could benefit greatly from producing officially licenced nuka cola
Honestly I would say the Nuke-Cola company was more bloodthirsty then ruthless with how they were willing to get employees from different soda companies nearly killed by mercenary’s.🐱
Coca Cola actually hired death squads to assassinate union heads in Colombia.
The only thing Nuka Cola is missing is a random formula change to “New Nuke” tbh.
“Only YOU can prevent corporate espionage!”
"For legal reasons, these are completely separate products. Any reference to Nuka-Cola is separate from the other product"
I can hear the complete lack of empathy and I respect it.
Its sad that he can't critique their products freely.
@@Temperius Consumer Law is weird. He can critique Coca-Cola to hell and back, but the moment he implies fictional information to be real, CC would jump down his throat.
@Seventh_Bean I mean that's fair enough I wouldn't want people thinking that I put nuclear material in my drink either
🤓☝️
basically how coca-cola operates in Latin America
People like you shouldn't post
I watched a documentary about a year ago on that topic. It's crazy that people drink more Coke than water there.
Some ppl are already living in the apocalypse
@@bryanp5843 yeah like in haiti right now minus the radiation
@@trickytroll2990there was a remote village that praised Coke as a gift from God, this was because their own water wasn't safe for consumption for many years, now they have coke instead of clean drinking water.
The symptoms of Nuka withdrawal sound like regular caffeine/soda withdrawals to me.
Nobody gets head splitting head aches akin to drug withdrawal from just soda.
The symptom itself is the same but the degree to which they occur isnt
@@UnholyWrath3277 Try quitting Sugar cold turkey and get back to me. ;)
Coffee withdraws are like this
No one's more ruthless than Vault-Tec.
Vought International?
Yeah i was thinking about it all along the video, how does all of this compare to social experiment that says unthruthfully that one habitant of vault have to be killed from time to time even tho they dont have to, how mind fucking it has to be to live in such conditions your entire life under pressure that someone have to be killed
@@randyschwaggins That or Omnitech (From Anarchy Online) it takes a special level of 'do whatever works' to "turn off falling damage" on an entire planet because you refuse to acknowledge problems with Newland grid. (This is akin to altering the effective laws of physics world wide to cover up a lack of traffic barriers on one highway.)
I think Nuka-Cola as the liquid itself is more like Dr. Pepper as they both have similar advertising featuring a double digit number of fruit essences. The branding itself is more like Coca-Cola.
I don't know. Vault tec, while doing some shady shite, are always doing what they do to learn things and better humanity. Similar to how the Nazis advanced medical science by many decades in a very short span. Gotta crack a few eggs for a delicious omelet.
My favorite Nuka cola stuff is still the computer entries on the “rogue” employee who make real good cola and everyone was freaking out.
After watching the show and seeing how each corporation picked and chose the experiment for the vault it really makes videos like this less surprising
Yaboii strikes again, with quality Fallout content.
My Uncle grew up in the atomic era, Similar to nuka cola in the game coke bottles were all but glass and he like many other kids drank out of them.
How young must you be to be amazed by glass bottles? ive drank from glassbottles aswell, coca cola, pepsi etcetc
Lol...Next you will be telling us your uncle didn't have streaming TV...😂😂😂
@SwedishEmpire1700 He was born November 1950 and is the son of a WWII vet, I have a somehow an interest in this era
Its so cool to learn about the pre war world, also this art in the thumbnail is so nice, it passes the vibe of an living world that i don't get when learning about pre war events in-game
Although I knew nearly all of this from reading terminals and talking to characters in the games, your compilation was very entertaining and interesting! Thank you!
Glad you enjoyed it!
You make the lore feel SOOO REAL!! I love it 👍
I think a tv series around the corporate shenanigans of these beverage companies would be interesting.
As a massive sarsaparilla fan, it should be noted that it is not a root beer soda.
Sarsaparilla is made from sarsaparilla Vine, while root beer was originally made with sassafras tree roots.
Vim has got a lot of Moxie to stand up to Nuka-Cola like that. Wicked cool of them!
In Fallout 4: FROST, Nuka Cola is my anchor to sanity.
Nuka-Cola vs Coca-Cola vs Pepsi-Cola now that is one scary battle
1:05 "Also, Coca-Cola is very healthy and good for you"
Coca-Cola does not pretend to be healthy. Their advertisement has been the same since Prohibition made them remove the booze: Coke is "delicious and refreshing".
When Coca-Cola was invented, it was actually sold by a pharmacist as medicine. The "coca" in Coca-Cola was cocaine and the "cola" was the cola nut. The entire concoction was mixed in with wine and sold as a brain tonic.
I love these fallout universe documentaries dude
3:09 natural flavoring being a question mark is so accurate
Someone mentioned the Bananas Company, I'm sick and appalled by their actions, its completely sick. The way bananas company got money is disgusting, but it does give credibility to Nuka Cola....
Like how Nuka Cola being a Sketchy company isnt farfetched since it kinda mirrors real world companies
that’s kinda the main thesis of the fallout lore. unchecked capitalism will enable corporations to do horrific things. how do we know? because it’s happened before, and it happens to this day
Coca cola itself hired death squads to kill striking workers in Latin America
It is so hilarious that i get a Coca Cola Ad exactly when you started talking about the shady practices of Nuka Cola corp
bro had to throw in the 'disclaimer' 😂
I haven't even played any Fallout, what am I doing here?
Doesn't mean you can't enjoy the lore
Thumbnail goes hard
Good history lesson. If I was a teacher, then I'd definitely show this in class.
BB I must say very good video thank you I enjoyed it a lot your name shall be remembered in the hall of heroes.
Vim is a cool concept, I really wish it comes back in the future if there's another game in the North East
Nuka-Cola is Coca-Cola and Disney's love child.
i love how in depth and interesting this video is, but it’s so funny to me in how it doesn’t feel like a lore video, and more just a history lesson 💀💀
It's crazy how Nuka-Cola resorted to actual hostile takeovers when negotiating wasn't successful.
Nuka cola addiction was present in both Fallout 1 and 2 as well as tactics.
It more than in Games joke than anything.
Vault Tec: *Allow Us To Introduce Ourselves*
I got a coke ad right as the disclaimer started…
Microsoft and Coke have just joined forces to use AI.
11:33 nuka cola quantum was released the same day the bombs dropped so most consumers never had it. we don't know how popular it may have been. nuka cola was advertising it weeks before the release though so people were probably hyped up for it
Excellent work.
Fun fact nuka world is located basically where real life Six Flags New England is
A Mountain Dew commercial in the middle of this video is perfection
As someone who witnessed the purchase of the real world version of Vim get purchased by the real world version of Nuka Cola, this video is quite accurate
Explain
@@western_son up north, in Maine, theres a brand of soda called Moxie. it was just recently pressured and bought out by Coca Cola, i think 2019? im not sure honestly. look it up, its interesting
I'm surprised bethesda hasn't made this a real soda yet
They did.
With real plutonium!
Even though it's extremely tempting, don't drink from the Quantum river!
The best part was me getting a Coca-Cola ad while watching this hahaha
I kinda wish we could antagonize Bradburton. Depending on what terminal entries you’ve read, you could mock him for what he’s done.
You have to love how Nuka-Cola is essentially Coca-Cola + Disney.
As for the ending, of the man preserved in a jar for two hundred years, why wasn't he able to do like House did in "New Vegas"? Why couldn't he project himself or use the machinery he was hooked into to do something? With all his money, and knowing full well the immortality project could preserve only a head, why didn't he build a body or do something to anticipate that?
He didn't know it/the Immortality program would only preserve his head, he was basically tricked by the government.
Kinda like when you use a monkey paw for a wish, yeah you get your wish but it comes with issues.
Though after it all went down there was enough automation and survivors for him to inact something similar to Mr. House's plan. I agree they dropped the ball when it came to choices for Bradburton.
If only Coca-Cola was this ruthless, we could have the good old cola
could you make a video about sugar bombs? the cereal brand
To me the Nuka Cola company is basically the Disney company if Walt pursued his career in beverages instead of cartoons.
"Take this object, wastelander, but be warned it carries a terrible curse." [Cursed Doll was added to Inventory]
"That's bad."
"But you get a free meal!"
"That's good!"
"The meal is also cursed."
"That's bad."
"But you get your choice of Nuka-Cola!:
"That's good!"
"Nuka-Cola contains Potassium benzoate."
[Int 2/7] "...."
"that's bad."
"Can I go now?"
That’s an intricate back story for a fictional product in a different universe.
funny. those are all the things i taste in redbull
Nuka Cola has more lore than the entire Starfield franchise
I wonder how sweet the drink would be
See this seems so much more interesting to me than what the show did. In the show, Bradburten would have been a part of the joint company meeting to make the vaults and launch the bombs.
Babe wake up, new yaboiii video just dropped!
I’ve been a fallout fan since I was 13 and although I started to understand the message more as I got older, with similarities to prewar america and real world America (even though it was exaggerated in order to make a point), despite this I still love real world America despite its flaws because it’s my home and gave me such a good life, yes the fallout series is critical of Americas place in the world, I think of it as more fighting for America instead of against it so we can try to make it better so it doesn’t have to be this way.
Good video but how did you get the sources
the thumbnail and title looks like something out of a fever dream
The fact that their soda retained their fizz after 200 some odd years is a testament to their ruthlessness.
How ironic that a Coke ad is attached to this vid XD
Please answer my question, what was the music at the start of the video
Whole video is just the ambient music recorded from Fallout 4
Today Nuke Cola was founded.
You've got Vim! 😉👍🏻
As Nuka-Cola is "inspired" by Coca-Cola, I was not surprised by any evil of Nuka-Cola at all.
I cant believe the horrible things these fictional corporations will do. Good thing this is fictional and real corporations arent this evil
Nuka-Cola Corp seems to be one of the Corps still operational post-war. Vendors and Machines are regularly restocked. Maybe it's like greygarden and a bunch of Mr. Handys are still working farms, bottling plants and distributing product around America.
Great History
Glad to Have Your Channel
Mostly Correct Too
Hmm. Played through Nuca World two or three times and I don't recall ever finding Bradburton's head. Or his office for that matter.
You have to do the "Collect every secret Cappy Sign" pain in the ass quest and Sierra's questline to get it
I think Vim is inspired by Moxie, which is a popular real world drink almost exclusive to Maine / the Northeast US.
awesome vid
1:01 thought you were ironically hitting a vape because I was listening to audio only 😂
Lore of The Nuka-Cola Corporation: The Most Ruthless Prewar Company momentum 100
Doomed to listen to the ravings of a superfan is the least Bradberton deserves.
Vim has to be an alternative version of Moxie. Moxie is only sold in the Northeast, and in Maine it's considered the unofficial soda of the state. Both names are synonymous with energy or vigor
Idk vault tec were monsters
Literally had to pause the video to grab a coke. Art imitates life indeed.
nuka cola was pretty mild compared to thew evilness of vault tec. I think it's one of the more "humane" companies in fallout. Ofcourse humane in fallout is like extremely evil in normal life standards
I misread and clicked this thinking it said Coca Cola, probably still applies 1:1
Nuka cola seems like a weird name untill you know what coca cola stands for.
Oh, come on, speak the facts. Soda is horrible for us.
True
Facts
Initially misread it as the *Coca*-Cola Corporation. But then I remember stuff like the town of San Cristóbal de las Casas....