nice video. could you explain more the types of techniques you’re using when looking at creative and performance data. hypothesis tests? correlation analysis? cluster analysis? general trends? and am i understanding that your use case for the vision api is to extract characteristics from the images and store and structure them as analyzable features?
In this video we're talking about the simplest way you can do this, which is to use the Google Vision API to extract things like color, labels, objects, etc. for every creative. Since you already have performance data for each ad as well, you can combine the two together (ideally in a data warehouse like bigquery) and easily build some reports that let you slice and dice everything using the additional data you extracted. So, for example, you might see that for some clients the ads with more blue outperform those with more yellow.
Good question! We've built this using pretty much just a few node.js Cloud Functions and BigQuery, but there are a few different ways to implement depending on what you're comfortable with.
nice video. could you explain more the types of techniques you’re using when looking at creative and performance data. hypothesis tests? correlation analysis? cluster analysis? general trends? and am i understanding that your use case for the vision api is to extract characteristics from the images and store and structure them as analyzable features?
In this video we're talking about the simplest way you can do this, which is to use the Google Vision API to extract things like color, labels, objects, etc. for every creative. Since you already have performance data for each ad as well, you can combine the two together (ideally in a data warehouse like bigquery) and easily build some reports that let you slice and dice everything using the additional data you extracted. So, for example, you might see that for some clients the ads with more blue outperform those with more yellow.
Yeah but how can I learn this?
Good question! We've built this using pretty much just a few node.js Cloud Functions and BigQuery, but there are a few different ways to implement depending on what you're comfortable with.