- Видео 226
- Просмотров 1 995 633
Funnel
Швеция
Добавлен 13 мар 2015
Welcome to Funnel's official RUclips channel where you'll become a smarter marketer in a snap! Explore all things marketing data and analytics, data visualization, reporting, measurement and more in fun, snackable bites.
Subscribe for new videos every 2 weeks 🔔
Subscribe for new videos every 2 weeks 🔔
A Rant About Marketing Attribution (From an Expert)
Marketing attribution is broken. For years, marketers have relied on fragmented, biased, and outdated measurement methods that fail to give a clear picture of what’s actually driving results. Attribution tools and analytics platforms claim to have the answers, but in reality, most of them only show part of the story - leaving marketers struggling to prove ROI and optimize budgets effectively.
In this video, Lee covers the challenges of traditional marketing attribution tools, why digital marketing attribution software often falls short, and how Funnel's Unified Marketing Measurement (UMM) is changing the game.
Funnel’s UMM approach combines multi-touch attribution, marketing mix modeling, a...
In this video, Lee covers the challenges of traditional marketing attribution tools, why digital marketing attribution software often falls short, and how Funnel's Unified Marketing Measurement (UMM) is changing the game.
Funnel’s UMM approach combines multi-touch attribution, marketing mix modeling, a...
Просмотров: 173
Видео
Data Visualization: Why Percentage Change Can Be EXTREMELY Misleading
Просмотров 1,2 тыс.14 дней назад
In this video, data visualization expert Nick Desbarats shows you why using percentage change in visualizations can often be more misleading than helpful. While it's a popular method for tracking performance, percentage change can distort the true story behind your data and lead to incorrect conclusions. Nick also shares data visualization examples of why and how it can create confusion,and exp...
What is Programmatic SEO? Programmatic SEO Explained by an Expert!
Просмотров 241Месяц назад
In this video, Thomas, Funnel’s SEO expert with over 10 years of experience explains what Programmatic SEO is (P SEO), its core concepts, and how to use it effectively. You’ll learn how businesses like Zapier and Tripadvisor leverage P SEO, how we use it at Funnel to create scalable pages, and the benefits and challenges it brings. Additionally, Thomas gives actionable steps to help you incorpo...
How to Create the Best Marketing Dashboards That ACTUALLY Make Sense
Просмотров 709Месяц назад
Creating a marketing dashboard isn’t just about pretty visuals, it’s about building something that drives real business impact. In this video, Alex breaks down how to create great marketing dashboards that your team will ACTUALLY use and understand. He'll cover what sets a great marketing dashboard apart from a not so great one, the four types of dashboards in marketing, best practices and why ...
Marketing Measurement for Beginners | Part 4 - Unified Marketing Measurement through Triangulation
Просмотров 2932 месяца назад
Welcome to Part 4 of 4 of our mini-series on marketing measurement! In this episode, we’re finally getting into triangulation through unified marketing measurement, a powerful new approach that combines MTA, MMM, and Incrementality Testing. In this video, Janos, VP of Measurement at Funnel, explains what triangulation is, how it works, and why it’s key to getting a complete understanding of you...
Marketing Measurement for Beginners | Part 3 - Incrementality & GeoLift Testing
Просмотров 3412 месяца назад
Welcome to Part 3 of our mini-series on Marketing Measurement! In this episode, we’re diving into Incrementality Testing and GeoLift Testing, two powerful methods in marketing measurement that help you understand the real impact of your campaigns. In this video Janos, VP of Measurement at Funnel explains what incrementality testing is, how geolift testing works, and why these approaches are ess...
Marketing Measurement for Beginners | Part 2 - Data-Driven MTA (Multi-Touch Attribution)
Просмотров 5453 месяца назад
Marketing Measurement for Beginners | Part 2 - Data-Driven MTA (Multi-Touch Attribution)
Marketing Measurement for Beginners | Part 1 - Marketing Mix Modeling
Просмотров 7873 месяца назад
Marketing Measurement for Beginners | Part 1 - Marketing Mix Modeling
The Story of Funnel: As Told by Per Made, Co-Founder
Просмотров 1,2 тыс.4 месяца назад
The Story of Funnel: As Told by Per Made, Co-Founder
Marketing Mix Modeling: What’s the Best Way to Do It?! (SaaS, Consultancy, or In-House?)
Просмотров 5714 месяца назад
Marketing Mix Modeling: What’s the Best Way to Do It?! (SaaS, Consultancy, or In-House?)
What is Data Transformation? (Types of Data Transformations and Examples!)
Просмотров 1,2 тыс.5 месяцев назад
What is Data Transformation? (Types of Data Transformations and Examples!)
What is Content Marketing? (Why Content Marketing is Important from an Expert of 20+ Years)
Просмотров 3595 месяцев назад
What is Content Marketing? (Why Content Marketing is Important from an Expert of 20 Years)
7+ Years in Digital Marketing - The Journey of Starting an Agency with Julian Modiano
Просмотров 4246 месяцев назад
7 Years in Digital Marketing - The Journey of Starting an Agency with Julian Modiano
3 FREE Data Visualization Tools for Marketers in 2024!
Просмотров 1,1 тыс.6 месяцев назад
3 FREE Data Visualization Tools for Marketers in 2024!
How to Create an Agency Health Check Dashboard (Step-by-Step)
Просмотров 5017 месяцев назад
How to Create an Agency Health Check Dashboard (Step-by-Step)
How to use Creative Data for Ad Optimization | Make Data-Driven Decision with Creative Data
Просмотров 4207 месяцев назад
How to use Creative Data for Ad Optimization | Make Data-Driven Decision with Creative Data
What Is N-gram Analysis? Understanding the Power of N-gram Analysis with an Expert
Просмотров 6448 месяцев назад
What Is N-gram Analysis? Understanding the Power of N-gram Analysis with an Expert
What is Product-Led Growth? A 30-minute guide to PLG
Просмотров 6248 месяцев назад
What is Product-Led Growth? A 30-minute guide to PLG
What Is Ad Ops? (Ad Operations Jobs, What They Do & Career Options!)
Просмотров 2,3 тыс.8 месяцев назад
What Is Ad Ops? (Ad Operations Jobs, What They Do & Career Options!)
What is ToFu, MoFu, BoFu? (Top, Middle and Bottom of Funnel Content Explained by a Content Marketer)
Просмотров 1,6 тыс.9 месяцев назад
What is ToFu, MoFu, BoFu? (Top, Middle and Bottom of Funnel Content Explained by a Content Marketer)
What Is Marketing Data Analysis? (Data Analysis for Marketing Explained By an Expert)
Просмотров 6 тыс.9 месяцев назад
What Is Marketing Data Analysis? (Data Analysis for Marketing Explained By an Expert)
What is A/B Testing? A/B Testing Definition and Examples from a Marketing Expert!
Просмотров 1,7 тыс.9 месяцев назад
What is A/B Testing? A/B Testing Definition and Examples from a Marketing Expert!
How to Create a Digital Marketing Dashboard in MINUTES | Step by Step Tutorial
Просмотров 3 тыс.10 месяцев назад
How to Create a Digital Marketing Dashboard in MINUTES | Step by Step Tutorial
What Is a UGC Creator? Why Brands LOVE User-Generated Content Creators in 2024!
Просмотров 1,8 тыс.11 месяцев назад
What Is a UGC Creator? Why Brands LOVE User-Generated Content Creators in 2024!
How to Set Up Your TikTok Shop | Step by Step Tutorial in 2024!
Просмотров 67911 месяцев назад
How to Set Up Your TikTok Shop | Step by Step Tutorial in 2024!
What Does a Marketing Analyst Do?! (Job Description and How to Become One)
Просмотров 3,2 тыс.Год назад
What Does a Marketing Analyst Do?! (Job Description and How to Become One)
3 AI Marketing Tools You NEED in 2024!
Просмотров 1,2 тыс.Год назад
3 AI Marketing Tools You NEED in 2024!
What is Brand Marketing? (Brand Marketing Explained in Under 4 Minutes!)
Просмотров 1,7 тыс.Год назад
What is Brand Marketing? (Brand Marketing Explained in Under 4 Minutes!)
How I Would Learn Performance Marketing (If I Could Start Over)
Просмотров 3,4 тыс.Год назад
How I Would Learn Performance Marketing (If I Could Start Over)
Informative.
Thank you so much for this video. Very informative.
It was very informative
Thank you so much for this video. It was very instructive.
Informative.
Thank you so much for this video. It was very interesting.
Informative.
Hi Leah, your video is super helpful. If you could help me with Marketing Analyst course online from where I can do it in India?
Thanks! We don't have a course for this at Funnel, but highly recommend doing thorough research for any available online courses 😊
How about the tax information required? Can you address that issue. That's where I get stuck.
Good stuff! Very pedagogical and well presented! :)
Agreed! @practicalreporting
Thanks!
But sometimes we change this to last week, last month even LY and dig deeper
Absolutely! Even so, it can still be misleading depending on the context which is always important to keep in mind.
Great video Nick!
Thanks, Chris!
ruclips.net/video/ORak1dzn564/видео.htmlsi=W8AQPcGlSCtkkvs1
Pivots are old. Microsoft copilot is retiring that
This video is already old if we are talking about ai
love this
Thanks for this video it is very helpful. I have been running an online business (digital course space) for a couple years now and I am wanting to be more intentional with gathering and viewing data. At the very basic level - what are best practices to track where my leads are coming from? I have an email list but I have no idea if they got on my list from instagram, a referral, google search or meta ads. For example - I post on Instagram and share links to free lead magnets and free webinars How do I use UTMs, and then how do I view that data in a central place? Is this something funnel helps with? Thanks in advance!
Simple and clear cut information superb👌👌
Good one!! Thanks for this
Glad you liked it!
This is a great video. Thank you
Hey, can I ask for your help with an issue I’m facing? I’ve got USDT TRX20 stored in my OKX wallet with the recovery phrase (clean party soccer advance audit clean evil finish tonight involve whip action). How do I send it to EXMO?
Great video. Clear explanation, thanks.
😮shes ai
Boa esse conteúdo não tem no brasil
Great video. Annoying background music
finally found someone who explains how TO ACTUally do it
🌷🐝🙍🏻♀️love!
🎰 Jackpot!
this is just generic
Thanks Brother for your informative content!💗
good info, but where do I find the pdf?
Thank you for sharing.
Thanks for watching!
Excuse me, could you offer me some help with this? My USDT TRX20 is in a wallet, and I have the phrase (clean party soccer advance audit clean evil finish tonight involve whip action). How can I move the funds to EXMO?
Hello sister, what would like to know about the difference between open data, public data, open government data??❤
Indie hacker content algos are converging between X & YT
who made this vid? so pro
Thank you! This was done in-house by Funnel's content team 😊
Read more here 🔗 page.funnel.io/agency-acceleration
Read more here 🔗 page.funnel.io/agency-acceleration
Hey, link missing in the comments.
Here it is! page.funnel.io/agency-acceleration
Framework left out the Accuracy of the MMM solution. Doesn't help if the platform has incorrect recommendations.
Great point! We looked at adding it in but felt that it was hard to account for the varying degrees of accuracy within each method, making it hard to generalise that one method of implementation had more accuracy than another.
@@WeAreFunnel As a firm building MMM solutions for the past 25 years, I know the outcomes vary greatly by the expertise building the platform. Media stimulated sales/revenue is usually around 30-40%. BAU (Business as Usual) is key to the overall picture. Besides the Macroeconomics factors, Business Factors (Inventory, Promotions, Sales People, Payment types, New Customers, etc) depict the ability to drive sales and must be considered. Providing online MMM portals to run unlimited optimization scenarios is crucial for Agencies and Marketing to determine best mix.
Your energy and knowledge really shine through! Keep it up.
Do we have a video for a noob like me who couldn’t understand a single word in this video ?? Or where do one start with who is absolutely new !!!
So what math should I learn to be able to do this myself. (Just for fun) numerical analysis?
Long talk.
So you watched until the end? 😌
😂😂😂
The music in the background is very distracting...
Thanks for the feedback! This is one of our older videos and we've made sure our newer ones have much lower music 😊
Industrial society and its consequences have been a disaster for the human race
Thank you Bro ❤😊