RAGE BAIT is taking over the beauty community
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- Опубликовано: 1 июн 2024
- Rage bait has made it’s way to the beauty community…
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FAQ:
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TIME STAMPS:
0:00 intro
0:06 rage bait
12:36 engagement bait
17:16 why this keeps happening
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Хобби
To me if they have to tell me "stay until the end" or "don't scroll away if you care" I immediately leave. Feels like bait
Ragebait has been a thing for a while - and there's studies about rage/doom scrolling and how its overall contributing to a lot of nasty feelings that people have, about themselves, others, the world, etc. It's cool of you to address this, because it's not something "everyone" knows. I have to remember that I grew up BEFORE the internet so I remember when a lot of these things were transferred into the digital space. But a 15 year old? They were born when it was well underway. Same thing with filters, etc. If its all you've EVER known, how do you spot them?
That's such a good point. I think for younger people there's not really a degree of separation anymore from your "real" life vs social media. It's such crazy uncharted territory with the internet, things are changing all the time for better and for worse, and we are all just along for the ride!
Yeah, hahaha, I saw this video and had the reaction of the "first time?" meme because I use reddit and falling for ragebait is basically a rite of passage 😂
A good point...bullying has always been around and now the kids cannot separate themselves, it's in their face 24/7 with internet....the first 8 yrs of my life had no TV, best years.. we read 'real books' we played family games (snakes and ladders, even scrabble was back then.. card games, and I feel like family was more connected) if you had a nasty bully at school, you left them at school, they couldn't attack you on the internet. 10yr olds committing suicide because of internet bullying is just terrifying!!😢😢😢
I don’t have TikTok. I feel like I’m not missing anything, except maybe irritation and time-wasting. 😊
Yes. I've found that everything I "need" to see from Tiktok will eventually make it to another social media platform that I _am_ on 😆
@@marthaj67I see it way later on fb or IG
Not really because facebook/ Instagram is highly censored. Lots of worldwide news u miss by not being on tiktok if ur interested in that type of information
I personally find tiktok to be much more entertaining and useful than Facebook and Instagram. You just have to curate your following and you’re set
i dont have tiktok but unfortunately a lot of this stuff makes it onto youtube and instagram so i still see it
Rage bait is so heavy right now. I think that's Mikaylas how gig. She knows the accent is fake, the makeup is very basic, and the over filtering herself into a different person gets people talking and gets her the views and engagement she wants. Even if it's people hate watching. Such a strange trend.
She’s not pleasant to watch in any way.😮
and she’s so loud😭
@@theandy4667 that's intentional too lol she's even said that
@@c8creates i know but it hurts my ears😖
@@theandy4667 same here! And the videos hurt my eyes lol
The ones who mispronounce names and places wrong on purpose makes me side eye so hard. Yay u got 2000 comments. What a business plan.
I remember how a certain creator with a purple pyramid for a head used to do that all the time.
@@maryeckel9682...Illuminaughtii??
Some people do that on purpose ??!?
I think what bothers me is: the world already has enough anger, enough frustration, and enough outrage. Adding more to it through these kinds of videos is disappointing. (So glad you don't do this, Kelly!!)
The title of this video is not rage bait??????
@@catnip4587what??
I refuse to engage with those sorts of accounts that are just so unabashedly wasteful. Nope and nope. I have a respect for my wallet, the environment and I refuse to just mindlessly scroll on a never ending overconsumption journey. But also if this is a thing when I was 20 I would have liked and commented and put it on Visa.
I always hated the 100 layers of nail polish/foundation videos for being wasteful
I 100% agree with you on this. At 49 years old I am much wiser and contientious of the content I watch and what I choose to buy. But I was more inclined to impulse buy when I was younger.
@@nikkismith2858It used to be mostly for personal entertainment and they just record it for their channel or the like, like Jenna Marbles and SimplyNailogical.
But now the ones doing them are literally purely for whatever type of engagement and also to get sponsored by a specific brand. OR also just to get that 15minute virality moment. Unfortunately.
Hi Kelly, I did enjoy this video you brought up an interesting point that I can't say that I have heard anyone else talk about. It did make me laugh although I honestly don't seek out those kinds of videos and I'm not too much of a tiktok fan even though I do follow a very few select people on tiktok, I'm more of a youtube kind of person.
Media literacy is critical and entirely lagging right now!!
Example of click bait….”Leaving RUclips…” Literally 99% of time a video is titled that, they are NOT leaving and have no intention of leaving. I refuse to click on those. If they DO leave, then I’ll know to go watch that video if I wanna know why. But, haven’t had to do that yet…
Yeah, I’ve seen this just in the last week or so from Tati (Tatibeauty whatever). I had only recently begun to watch her and her personality is engaging and funny but I immediately unsubscribed.
@@magpiesneedle2575 yep!! I’ve seen it from so many lately! Even people I’m not subscribed to, I’ll just see it as I look through my feed or something. It’s definitely someone I won’t watch though if I see they’re doing it!
Thank you for calling this nonsense out. Fame used to come to those with some sort of talent, now it comes to those who act the most like fools… it’s exhausting…
Tbh, there always has been a subsector of the entertainment market for "fools of the week". A clown doing dangerous stunts, outlandish stories in a Victorian magazine, etc. But it's only ever 15 minutes of fame; the ones with real talent (and luck and connections!) are the ones we still talk about today.
To me, all ragebait is clickbait but not all clickbait is ragebait. Clickbait could be something that piques curiosity- like "making my own foundation?!" As an intro for a video where they use colour theory to mix pigments into their skin colour. Ragebait is the Duxbury foundation method lmao.
Clickbait used to only refer to a misleading hook to draw someone in. If the video delivers or doesn’t lie at all, I don’t think that should be considered clickbait, unless the definition has changed into something not so bad. When the first term was first created, it was always something bad.
As someone who has sort of been pressured by the beauty community into like "neutralizing" my pinkish undertone I'm near insulted by the intense blush underpainting technique 😆
Tbh I prefer when content creators acknowledge the algorithm and ask you to comment to help them do better within it. Like Robert Welsh, always says something like “comment to help me with the algorithm”. if you like a creator, and if you like their content, you want to help them, however you can help them, and posting a simple comment is not a lot of work to help a creator whose content you enjoy.
Like this 😊
100% agree
❤ Robert. And agree! I always take the time to write a quick comment and like the videos I appreciate and the creators I want to support. I hope my favs never feel like they have to sacrifice their integrity to earn a living.
Ditto
Robert Welsh is great, and you're right-- He's always super upfront with ads or asking for engagement and the people who comment on his videos or on the Welsh twins videos are some of the funniest, nicest people. I think we all appreciate a content creator who is transparent and acknowledges the other kinds of things going on in the beauty space.
It’s why the best thing we can do is NOT comment or give these people attention but it feels like that’ll never happen 😕
Adding "rage-baiting" to my list of reasons I won't ever join TikTok! Thoughtful videos from creators like Kelly are more up my alley.
Videos from Kelly
Up my Alley ...
Yeah that sounds rhyming 😂
One of the things I like about RUclips is that one can block channels. When something like that shows up on my feed I block them immediately.
They still pop up under videos tho. RUclips has a way of forcing content it knows the viewer doesnt like. Another form of rage baiting
you must be lucky, blocking only does 1 thing for 100%, it makes it so they cant respond to your videos. they still have a chance to be recommended (although lower, especially if you also hit "dont recommended this")
id know, blocked a few channels that were popular and they just kept showing up, daily, every time id open the app. all because they were "similar to your subscriptions"
My husband gives me headlines as if they’re facts 😂 recently he told me a celebrity has split from her fiance. I read the article (he did not) and they did split up FOUR YEARS AGO .. before getting back together. He was like, “why would they say that in the headline??” He is 40 years old. People just believe things and it blows my mind but I do think being in the creator space has made me SO skeptical that I don’t believe things now til they’re irrefutable. Even then I’m waiting for someone to tell me it’s just a joke
I think it’s super unsustainable because there’s just no way you can create content that constantly goes viral or sparks a kind of rage. You can’t make a full platform based on it, but I think that’s why makeup is a decent ragebait platform because you can do crazy makeup all the time and be consistent with the “insanity”
I think you’re spot on with all of this. Rage bait is also fueling all of our news as well. I would also like to point out that creators are also using lying and negative attention to make lots of money… like Mikayla N with her mascara scandal. She was able to profit from that whole thing, never addressed it, never apologized, but benefited greatly from lying and I see it more and more with creators. It’s super sad.
Yeah, that whole situation set my "humanity doomsday clock" forward a couple years 🙃 We can't live like this!
This reminds me so much of people who make videos saying their kids said “the wildest thing” when everybody knows that they in fact did not say that thing.
My three nieces all said some hilarious things as kids, but that was pre social media, TG.
@@maryeckel9682 I don’t mean to say that it doesn’t happen, We all know that it happens, but the things I’ve seen posted are so incredibly staged. It’s very much intended for the creator to gain attention!
And kind of in an exploitative way, I mean that’s a whole can of worms on its own, but I think a lot of that started with people posting stuff like this.
I just watched a TikTok last week of a family claiming their newly built house is haunted and it's so obvious that it's fake and everyone is responding as such and calling them out. It literally never occurred to me that they likely did it on purpose for engagement but it makes total sense. Thanks for the video!
This is exactly why I'm glad i just watch beauty content on RUclips, and not tiktok. I avoid the ragebate nonsense, I had no clue these "trends" were even a thing! so wasteful
I do not watch Tik tok. I spend enough time on other platforms and I refuse to add another 😆. I have enough rage, disappointment and so on in my own life trying to make it. I want thoughtful educational content not stuff that makes me rage. I’ll let the ones I do follow keep me informed on it 🙂.
Adding comment because you deserve your engagement 😘
She truly does, her content is always a step above.
This whole thing is what made me start commenting on videos and photos of people that I like! I didn't use to comment at all online but it's very frustrating to see the rage bait being more "praised" (by the algorithm) than people that create stuff that I actually think is cool hahaha I love your videos Kelly, you talk a lot about stuff that goes through my mind!
I always watch at 2x speed and I thought the mascara was called Root of All Evil
After Come Hell or High Water....
Something I can't stand is when content creators ask questions when you know they have no intention of actually looking at those comments/responses. They'll ask random questions in the middle of doing something else to try to get people to engage and leave comments but those creators are always the people that never ever respond to comments. It feels really obvious and transparent. It's like they have a post-it note in front of them that reminds them at least twice during the video to ask some mindless question they don't care about the answer to. Definitely prefer it when content creators say, "If you'd like, please leave a comment, it really helps the algorithm." That kind of honesty is refreshing. I always leave comments or thumbs up for the creators I genuinely appreciate because I DO want them to get credit for engagement.
I agree with everything! I stopped commenting on videos like that because I knew I would just see it more on my feed!
Also - your earrings, pleaseeee link them. I can’t find them for the life of me! 😩❤️
The minute somebody made me aware of rage bait, and the fact that a couple of the influencers I used to enjoy had created a video with that purpose, I immediately unsubscribed from them both and stopped watching them. And I stopped buying products from the one who has her own brand. That is disgusting that influencers do that.
Amazing, Kelly! I had no idea. I don't like the direction that social media is taking. It isn't about being helpful anymore...it is about money. Sad.
I’ve also seen videos where people rip out book covers and replacing them with prettier covers the content creators made by themselves. My heart drops a little every time I happen to come across those videos
I'm not even happy to know there are people who do that.
@@maryeckel9682 yes, they must have some guts to do such things
The phenomenon on its own is very scary to me because it teaches people to not empathize with someone because “obviously they’re lying like everyone else”
16:52 Re: hand gesture for talking on the phone ☎️. I am Gen Z (23) and I use the 📞 🤙 to gesture calling on the phone.
But I bet that some Gen Alpha kids do the flat hand to represent a cell phone 📱
Very interesting phenomena!
Thanks for adding the temperature in Celsius! 😅
Such a great idea for a video, Kelly! Loved hearing your take on this!
I actually have a friend who doesn't wear shoes, but to my knowledge she hasn't cut up her old shoes to wear into stores, lol. She just doesn't wear shoes. Sometimes she wears "soleless sandals" which basically look more like jewelry but sort of look like shoes if you're not looking closely enough. She does carry a pair of actual sandals with her in her purse, though, in case she needs to go somewhere where she absolutely has to wear shoes, like a hospital or something. I think cutting up shoes is ridiculous if that's what those TikTokers actually did, but some people actually do not wear shoes. :P
So she has (faux) diamonds on the soles of her feet? (Old song reference)
It’s so effective because it is the hardest thing in the world to zip you lips and ignore something that makes your angry or annoyed, smart but evil
Yep I was thinking of Meredith duxbury. That always grossed me out
Commenting because your video and content in general are worthy of engagement. 😊
Beautiful makeup look as well.
It reminds me of people destroying expensive makeup palettes. Wow it was 4 years ago. The James Charles palette drama, and now I know which channels to block.
I think youre right about the clickbate stuff, and that woman slapping on excessive make-up and the sponging it all off and calling it "blending!"😂😂 had us all commenting!! And I remember the shoe crap also, But I was over it all by then and I just flicked past, and I'm starting to watch things, find them stupid and flick past without comment these days. I have favourite content 'creators' people like yourself who put in real effort, research, try products, give honest opinions, not paid for BS to suck up to brands!!! And not just click bait with rubbish content... thank you, keep up the good work. ❤
This is why I don’t scroll TikTok. I will go search a certain creator I enjoy and that’s it. When TikTok first came out I was scrolling then wham it was 2-3 hours later. I don’t want to stare at a screen that long. What kind of life is that. I’d rather be outdoors and/or enjoying family and friends.
God does rage baiting expose how unversed people are with critical thinking skills
I think it’s important to look at it as consumerism all around - I’m consuming content BUT how are they benefitting from my time? If it’s content I enjoy then I’ll engage if not I just keep scrolling.
Love the makeup look - I might have to replicate it today!
the only positive thing that could 'shock' me by now, would be a demonstration of eyeliner techniques for hooded eyes, on genuinely hooded eyes
The Clionadh Stained glass shimmer/glitter ✨ eyeshadow singles are so incredibly beautiful on the eyes! I love that shade you used! Very beautiful look ☺️
I wish people were half as smart as you are. So far I've stayed away from Tiktok and all these other things, besides YT, and you've just convinced me to continue to stay off. I'm not missing anything. Blessings. X
For content I don't like I don't engage at all.
I don't even report rage bait.
I just go click not interested and don't recommend channel.
I'm not on any other social media.
Preach 👏🏼
Thanks for watching!
omg yes thank you for talking about this!! ive been noticing this increasing the last... i dont even know, maybe last year or two and so many people fall for it too and i'm like ...PLEASE see through this omg
My client with L.D litrally lives for online shock factor so much so she started asking me crazy questions because of what she sore on tik tok
The only way I’ve seen the algorithm stop showing me certain content is to use the reporting options, usually “I find this irrelevant” or “Don’t recommend this channel”, or “I’m not interested in this type of content”
Tbh I think a lot of viewers became fascinated with Meredith’s content because a lot of people view it as satire or - if you have no understanding of applying makeup - genuine curiosity in learning how to apply makeup and thinking that applying that much foundation is good. We don’t learn how to apply makeup, it’s something we have to teach ourselves which is why we are seeing teens, tweens and pre-teens sharing skincare and makeup routines. I think it’s worse with skincare because they learn the hard way that some products are not meant for their skin, hence why there has been so much backlash from parents and dermatologists. And I think that these platforms are trying to get us to watch more but we’re not consuming video content like before because there are too many platforms now. That’s why they’re incentivizing creators that create a video longer than a minute, using influencers like talent that is repped by the platform like an agency would.
I fell in love with you when you flashed the celsius conversation. love an american aware that their measurement units are wacko.
The shoe people cracked me up lol I couldn’t believe that people were legitimately falling for it
i rarely comment on videos. But I watch everything you post and look forward to your content. Im happy to provide extra engagement for your chanel :)
Still better than all the adverts that aren't tagged as ads that's the rest of beauty content
Lmao I lost it at “afternoon, after for short” 😂
This is a good reminder to comment on the videos of creators we love. I don’t comment often.
One of the MANY reasons I prefer RUclips for beauty and Tik Tok for recipes and information sharing. I prefer old school long form unless its a quick recipe, gardening or complaints about the economy and sharing opinions.
Exactly!! I see this so much and its infuriating and i immediately scroll away. Ive also been seeing weird videos that have no context and then people commenting for context and ive also seen people purposely misspelling/mispronouncing certain words for engagement 😪 (omg i just reached the part where u started talking about this haha)
Anyway i always love how you talk about different aspects of the beauty industry instead of just product reviews(which i love too!) and different perspectives too 🤗🤗
This is exhausting. There’s enough to be angry about in real life. Do we really need fake things to be angry about on social media? 😩
you are so smart and informative, i love watching your videos and learning! 😩
Ok but tht clionadh eyeshadow is so beautiful I’ve never seen a sparkle like tht on camera 😍😍
Rage bait is all over the internet it's so annoying and I feel bad for the people new to makeup seeing Meredith and thinking they should do the same and just waist expensive product
Nice video Kelly 😊
A similar video on rage baiting I saw was from Hannah Alonzo, I think people should give that one a watch.
I would love to see a Hannah/Kelly collab!
Algorithm feeding words
Love your look today, and this is important content to help people consume social media content more warily (or just scroll past).
First off, your makeup looks lovely and the eyes are especially pretty. And thank you for mentioning that blush under foundation has been a thing for so long!
Secondly, as someone who is old enough to remember when the internet wasn't mainstream, we already had a word for clickbait (especially the rage bait ones): Trolling. These people are trolls, and you do not feed the trolls. Don't hatewatch, don't engage, and don't otherwise interact with trolls. You block trolls. If the troll is doing something against site policy, illegal, or actively dangerous, report them but do not engage with them.
Now, life lesson over, I just want to say that those people cutting open and using a whole container on their face annoy me for two reasons. To start, I just want to know who the hell is cleaning that mess up. They are dripping everywhere, especially the ones in their cars. Are they cleaning it up? I kind of doubt that, because if given the choice between being 'viral' or not having to clean foundation out of carpet and fabric, I'd go with the latter. Which brings me to my last point. If I was going to make that much a mess, then I'd at least make it worth my time by committing to the bit with full body painting. You can get pasties easily enough and flesh toned undies, you cowards. /end of rant
i love that you do your makeup throughout the vid it’s so fun to watch + listen ❤
Great vid, Kelly! Never knew about rage bait. Just wow...
I love the format of ur videos its so relaxing but also entertaining that I get to listen but also see the gorgeous makeup u do!!!!
omg i saw the shoe couple too! i completely fell for it, good we have you to be smart about things :) !
Appreciate the honesty.
Loved hearing your take on this!
Ridiculous things are working... 🤪
those earrings are gorgeous
I think rage baiting is ridiculous.🙄 Thanks for taking the time to do your research on this topic…I’m really enjoying your content.😊
This was so interesting! I really enjoy this series. 👍🏻🌻 Also that Clionadh sparkle is gorgeous! 👌🏻💜✨
Every time I see a video like that I block the creator, this seems to help
Love the eye look!!!!
Your opening about the algorithm, it kills me that people don't get this. -- I will post shorts about Astarion often, a character women love and a lot of incel men hate. The incel trolly men will keep commenting angry and saying things like, "Stop making me see Astarion videos." Which, ironically, because they commented that on my Astarion video, they will now get more of my videos and more Astarion videos. And if you say that to them, they throw a world class fit telling you that YOU need to change everything about YOURSELF to appeal to THEM, the random troll who doesn't even follow you.
The amount of influencers who will rave about a product that has horrible reviews on Amazon is wild to me. Comment “headphones” and I’ll send you the link. I can’t roll my eyes hard enough at this every time.
Oh yes… most of it is junk.
5 minutes craft was huge clickbait and I'm guilty of watching those😂
Another aloe vera and banana mask 😅
Thanks for this deep dive!! ❤ this is why I gravitate towards RUclips and instagram primarily. Those things still exist on those platforms but not to the extent that they do on TT…I was on there for a few months and found it very draining.
I love these makeup musings!
honestly thank you for the media literacy lesson nestled inside the beauty space :)
I find your videos to be very interesting. I love how you explained these concepts,makes sense. Love your makeup look. Great video.👍✔️💯❗
I agree with the evolution idea
I love the phone gesture comment lol I'm 38 and I do the same phone sign as you, Kelly 😂
Those earrings look like they’re so heavy and about to tear your ears! Obviously, they’re gorgeous, just worried about your ears 😂
I’ve also seen the the putting 100 dots of foundation on the face videos a lot too
I love your earrings!!!
Hi Kelly great video. Hannah Alonzo made a ragebait analysis video too. It’s so interesting hearing y’all point stuff out. Makes me feel better about mean comments that any engagement is good.
Awesome video! If people truly don’t like the content they better stop watching, and don’t even think about disliking or writing a comment!
instagram has turned into “SOMETHING YOU SHOULD KNOW” in the reel and then “comment xyz for the answer”
I love Saie Dew blush in Rosy.
Me too!!
2:31 this reminds me of when popularMMOs made a video about where Jen is. The thumbnail STRONGLY implied that she died.
She’s doing fine and has a kid now
I have watched the videos asking ppls pf different ages how they hold the phone, etc. It's hilarious!!
ragebait is definitely not a new concept (not that you said it was) . it’s been a thing for a long time and i feel like we’ve seen it on tiktok for a while now in various communities. and its been a convo with beauty brands explicitly releasing things that exclude certain groups bc they knew the engagement that would come from people complaining. i explicitly do not engage with that content cuz i just can’t bare to contribute to that. some times the bait is harmless and other times it comes at the expense of others and it’s just so annoying either way.
also media literacy is at such an all time low, it’s so unfortunate.
Like YouthForia and that black foundation?
@@maryeckel9682 yup!!!
17:40 it should also be acknowledged that this trend of rage baiting lens itself to overconsumption and waste. Buying countless amounts of foundations or blush just to use a ton of it for a video then wash it off is wasteful