How To Differentiate Yourself, Your Business, and Your Content
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- Опубликовано: 11 июн 2024
- This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.
Today’s guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel.
How can you differentiate yourself from everyone else who does what you do?
How can you come up with a big sexy idea and communicate it clearly in only seven seconds?
And what can you do to make sure your brand gets noticed and remembered?
You're about to find out.
To Connect with Mark Levy:
Website: www.levyinnovation.com/
LinkedIn: / levyinnovation
“Accidental Genius” (Book): amzn.to/3xq6WjA
To connect with Josh Spector:
Newsletter: fortheinterested.com/subscribe/
Skill Sessions: joshspector.com/sessions/
Consulting: joshspector.com/consulting/
Twitter: / jspector
Apply to be a guest on the show: joshspector.com/questions/
'Sell mushrooms to mushroom lovers' that is a brilliant take away!
My friend sent me here off the email for this.
So good, I'm listening to it over and over!
Awesome - what did you think was the most interesting part?
@@JoshSpectorVideos the most impactful for me was at the very end (what business are you really in) - it tied together with the chapter in Brain Audit (thanks for turning me on to that) which is both the most interesting and gives me the most trouble, which is the uniqueness.
WOW! Outstanding! Pick your promise!
Love this! "What do I know about this subject that they don't know but they need to know?"
Yeah that was great