Richard Mille RM011- The Best Investment RM Ever Made??
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- Опубликовано: 4 фев 2021
- With almost every A-List celeb and athlete wearing Richard Mille nowadays, I want to take a look at what I believe is the model that put RM on the map. Richard Mille is a brand that represents the top level of luxury. This is a brand that is targeting the top 1%. They have no intention on producing watches for the masses. Every single model from there lineup comes with a hefty msrp and an even more challenging waiting list. The first watch that made me fall in love with the brand is the RM11. This is the larger case with the chrono flyback function. For me it’s the first model that really got my attention after the Rm005 and the RM010. Those previous models seemed for me very basic, although they do deserve the credit for being the models that pretty much launched the brand.
With so many nice models available today from Richard Millie like the RM035 Nadal or the RM055 Bubba its very easy to choose a unique and distinct model before finding out that is will cost you $250k plus and about $100k over retail. This is the reason that for me I tend to like best the classic Rm011. The rose gold and the titanium version for me tend to have the most bang for your buck. Not to high and not to low. You get a bit of everything form the brand in one package at a still reasonable price. The titanium version will run you about $185K while the rose version will run $200k+. The newer RM011-03 although very nice looking and striking with its larger feel and more colorful dial layout usually adds an additional $100k to the price tag. It is for this reason thatI also feel that the “Classic” RM011 is the best overall.
One thing is for sure, Richard Mille is here to stay and I look forward to seeing all the new models that are on the way.
Comment below what you think about the RM011 classic!
If you are looking to buy or sell a watch, contact me directly with the link below or through my Instagram @watch.eric
Thank You for watching!
Hosted By: Eric Rivera
Contact: Eric Rivera
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I bought my RM11 03 Titanium exactly 2 years ago and paid the retail price of $123k, I was in the boutique 2 weeks ago and the 2021 list price has gone up to it $159k. It is selling on Chrono 24 for an average price of $224k currently.
“It’s a ship” perfect 🤩
I'd love play U-Boot to it though.
Never paid much attention to RM, but you changed my mind. Amazing content and info provided. Thanks!!
Awesome! Thank you!
Thanks to this video I just bought my first RM 011 titanium. I put the RM 11-03 strap in green and I love it. The prices since this video has gone up 25% to 30% in 7 months.
eric is definitely a enthusiast and deserves all his success love the videos man
Love this video Eric. Loving the brand more because of this video :)
100% right. There’s something so strong about wearing a velcro strapped RM. Totally ridiculous but such a statement.
Hey Eric, As you said it "RM is the King of the exclusive club" GREAT videos, keep them coming...!
Thank you
Richard Mille is not "just" a watch brand. Richard Mille is a club for the 1%.
That is correct
Money aside, one can appreciate RM for its design and use of light materials . Also, you have to respect their solid marketing with athletes and celebrities. I think it’s an awesome everyday watch, one you can wear with shorts on the beach, to the gym, or with a quick button up. Awesome vid as always Erick 🤙🏽
Thank you Jair
Superb review Eric. A very informative and comprehensive video. Keep up the great work. 👍
Thanks, will do!
Eric, again you are the Man!.... Your assessment of the market is spot on......
Eric, you’re killing me with this yacht. What a beauty (Al Mirqab), but Utopia IV is still my fav. As for RM, your analysis is spot on regarding Mille’s luxury strategy. He’s selling the “air of exclusivity” to his UHNW clients - aka “You can buy this; they cannot.” I am not a big RM fan, (I like a few pieces like the blue strap 11-05), but this video was excellent with background, info, music, and b-roll - all next level.
Great vid brother, always a treat
Thanks 👍
Always get a like b4 I even watch bro .. keep up the good work
I appreciate that
Another great watch review, stunning looking watch
Thanks for the videos really helpful some beautiful watches
Great video Eric! Would love to see you do a video on FP Journe!
The best part of this review was Eric. Finally someone I respect is describing this brand. It didn't change anything. Just my opinion, but I wouldn't wear this watch if it were given to me.
Best video on RM I've seen! RM11 rocks
I think those who dislike the brand have never held them. Before spending the mega cash, spend a few moments with time on the wrist and the supreme ergonomic magic comes to life. Easily the most comfortable watches on the market. And Eric my preferences are the RM005 in white gold and the RM010 because I have a smaller wrist. Love them.
You know what you are talking about.!! Thanks for the input
Dude...dude... this is not for the 1%, this is for the .01 of the 1%. Someone who has a net worth of 1-3 million is not buying a $250K watch, this is for the 50MM+ net worth at least. And that the top .01 of 1%
🤑⌚️🙌🏼😎
Very good review like usually
RM are very hot and that rm11 is just perfect !
Yes they are!
I'm not a fan of the RM aesthetic, but I LOVE the fact it trolls people. If I had FU money it's a no brainer.
I'm just here to support your channel, definitely can't afford this watch. Lol! Thanks for the motivation though.
I appreciate that
From a history perspective it's still must be considered a hype, only time will tell , but then those 1% will never care .
Correct!
Great vid Eric, could not agree with you more.
AP is all the way for me even if I could have afford one at retail price of course 👍
Thanks Eric , keep up the good work
Cheers
Thanks! Will do!
The dial of a watch is the part of a watch that we look most often. And RM011 does have a very interesting-3D-chrono dial - I liked it right away when I first saw it many years ago. Looking forward to the day that I can afford one :)
Couldn't agree more!
Awesome video!! To be honest this watch is for that 1%! I could never justify it because I’m not in the 1%!! The day I am I wouldn’t think twice!! I don’t see myself saving everything and selling all my watches for one RM, even though I’d love to but I just can’t justify it! This watch is for that “ baby we made it “ lot of people
Just bought the RM028 st Barth from you bro and the rm011 is for sure one of the next ones on the list!! In person they are out of this world. As much as I love and respect other brand, ad a car and race enthusiast RM is far ahead
Yess!! That St.Barth is 🔥🔥
I collected rm back in early 2000’s - when the 10/11 came out was first one where thought it was too large and stopped adding. More fool me but I still love the smaller case.
Hey Eric, Do you still have that nice black carbo RM with red velcro strap?. I remember one of your videos, what model was it? Lovely watch
Always loved RM since I saw them In Robb report magazine in the early 2000’s when I was a teenager.
Haha....definitely NOT 1% Eric, more like 0.01%....or less. I love RM, but I’d need 100 mil in the bank before I’d buy one at Market price.
Hahahaha
100 mil? You don’t gotta wait that long to spend your money life’s too short for that 🤣
@@GODOFLIQUOR haha, don’t worry dude I’m definitely spending my millions, but houses, yachts and super cars will come first
@@Stribbo55 Houses, Yachts, 911 turbos and THEN some RMs… Ha! Ha! Ha!
Great video👌
Thank you Ravi
Rm prices will crash quicker than gamestop
😂😂😂
Great review as always Eric!! What you think about 030 Rose gold?
Love that also
It makes me so happy when RUclips sends the notification that you uploaded a video 🤙🏻🤙🏻
Thank you Joaquin!
Problem is to accessible, all you need is the money & desire. Now, if you can get a Greubel Forsey GMT sport, that's a flex.
Eric you have yet again managed to produce a great video, really enjoyed this. I can appreciate that RM is going after the 1% but I think there is a flip-side to that, it's possible to go *too* far with how "elite" your brand becomes. The 1% will never tell you they're 1%, so I won't say that, but I do alright for myself - well enough to be a fan of watches. But even for me, saying that I want to buy an RM is like saying I want to buy the planet Neptune. Never mind the money, how do you actually *do* it? Like where do you even begin with that? I think RM has crossed that line where it feels just plain unobtainable, no matter who you are.
I can get that for a premium easy!
Just purchased the RM 11-02 in Gold a month ago, wanted one for so long and just pulled the trigger. Everywhere I wear it I get complements. I can wear something beautiful on my wrist and it increases in value every year. Just wish I had bought it sooner than I did. Cost me about 60k more than I could have bought it for 4 years ago when I wanted it.
Loving this one!!! And the RM 028 Diver watch is also Super cool and these days underrated. So grab them as long as you can!
The St.Barth in yellow is 🔥🔥
@@WatchEric Yeah man, absolutely! I was able to review the red limited edition. Wow... fell in love immidately and it became my second grail watch.
DAMN I thought I was watch CRM Jewelers 😬 I legit thought u owned that channel!
🤷🏻♂️same show new channel!
Initially can’t understand rm, right now: what a beauty
Yesss
It totally grows on anybody
AP skeleton/open work > any RM....all day long. Eric, are u finding collectors migrating over to RM over The AP open work group?
The openwork group tends to be the same as RM honestly
I sell RM and yes, all the AP clients are coming to us
I like the RM011, I’m planning to buy one, the only problem here in Illinois I don’t see anyone for sale, probably I have to do to Miami cause I will love to see the watch first before buying it...
I have to agree that the RM 11 is a good choice. Personally, if I had the budget, I would choose one of the round RM’s. I know they aren’t as popular. I tried one on in the boutique in Boston. It was incredible. I asked them if many people in Boston buy RM’s. They said, not really. Most of the watches they sell are shipped overseas. Although, the day before I was there, a women in her seventies walked in and dropped 200k on a watch. They had never seen her before.
I wish i really knew how high is their margin on those watches, and how much it really cost them to produce them.
You keep the watch ,
I want the yacht !
I'll take the Watch , less Running Costs ".🤣
Is it a heavy hitter?
How do you feel about F.P. Journe as a brand or an investment piece in 5-10 years? Is it a bubble or just getting started?
Great Brand!!
Of course its not F. M. but it certainly has vibes like the brand Ed Hardy. My feeling is that in 10 years we gonna say to these pieces: oh these were big for a decade but gaudy now!
Lolol. Not Ed Hardy man
It's a "upscale" Hublot. Sure it doesn't have a generic movement like Hublot but "technology" doesn't equal craftsmanship. These watches are indeed a fad, a watch for young and hip rich people that don't want to wear Patek because it's "boring". Problem is young people get old and buy Pateks and the next generation of trust fund kids will want to be different (because that's the point) so they will find another flavor of the decade ultra luxury watch brand to flaunt their wealth.
Love your channel, love your videos...RM, I respect their Watchmaking, but I do think they are not good looking watches. What a relief that I will never be tempted to buy one because they are just too expansive...:) If i would have that kind of money...Patek forever!
Fair enough! Patek!!!!!
What model was the RM with the orange Velcro strap? That’s the only one I like.
RM 11 03 McLaren
From the relatively limited amount that I know about them,
they were synonymous with F1 motor racing with the high-tech materials.
They are a tonneau case
Shape.
I think Richard Mille worked for AP, or a company closely associated with them, as did Philippe Dufour.
Philippe Massa, from the Ferrari Scuderia F1 team, was an early F1 ambassador and the selling point was the high-tech construction and materials, allowing a mechanical watch to withstand the G Forces generated in breaking
and arccelerating , like in a Golf swing, with Bubba Watson, or Tennis with Raffa Nadal.
I don't think they have a rotor, to remove the possibility of damage at high G and are therefore manual wind only.
There are obviously people with the means to buy them, but I don't know how they can justify the price:
Either for the construction or materials:
I think, like Ariel Adams of 'A Blog To Watch' says in his 'Superlative' and 'Spending Time' podcasts:
most high tech materials are cheap, like Sapphire, which is just Aluminium Oxide power,
or Silicon Dioxide powder.
I don't exactly know what RM TPT carbon is, possibly Titanium Carbide,
but it has no historical significance, like Gold or Platinum does, gong back millennia.
Like my uncle used to say, in relation to HiFi systems:
'The Law of Diminishing Returns' applies:
Once you reach a certain quality level and price level, the more money you throw at it, the less and less you get back.
I've seen Richard Mille interviewed at the last SIHH he attended, in January 2018, where he released the Bon Bon collection, see below:
I'm not sure if he has his own manufacture; or the watches are made under license by someone else, possibly like Jacob @ Co. may also do.
I was listening to Jean Claude Biver, saying that Swiss watches last a century or more, like Big Ben, the bell in the clock tower over our Houses of Parliament in Westminster, London, is a mechanical clock over a Century old and still working.
ALS don't use silicon for the following reason, see SIHH 2017 video below from 23:30.
You cannot maintain it indefinitely, by fabricating a new part to replacement a part
when the spare parts are exhausted and no longer manufactured decades down the line, so the watch will be discarded instead of being a family heirloom.
Like Rolex don't apparently have any spare parts, or manufacture them as a matter of course for watches pre-1970.
A lot of modern watches use silicon parts that are a-magnetic and you need a space age factory to manufacture them, it can't be done by hand.
RM has no history, back to only 1997 or the early 2000s.
I suppose Hublot only goes back 40 years to 1980.
But if I was spending that kind of money, I'd want a super complication like like the 1940s Patek Philippe manufactured for Henry Graves, super complication clock,
auctioned around 2015 and which broke records pre the October 2017 auction at Phillips on Park Avenue NYC, Paul Newman 6239 Rolex Daytona.
A RM watch could end up collecting dust in a draw in 50-years, as they cannot be maintained or repaired.
A very expensive white elephant:
Richard Mille interview at his last SIHH in 2018 with Watch Advisor Alexander Linz and Wei Koh of Revolution Watch, Singapore.
ruclips.net/video/HFZJDHcOAfs/видео.html
ruclips.net/video/6sBRGhiqHyso/видео.html
Anthony De Haas ALS Product Development Manager in a 2017 SIHH Facebook Live broadcast, on ALS You Tube Channel, including
Hodinkee CEO Ben Clymer, who asks (at 23:30, why ALS don't use silicon/ selicium in their watches):
ADH answers that in 100 years, the current owner's great grandson couldn't get the watch repaired, as you cannot currently hand fabricate silicon parts:
From 23:35:
ruclips.net/video/2JidMExXbL0/видео.html
Great information Andrew!!
@@WatchEric Thank you Eric. They are so expensive most watches you should be able to hand them down. I would definitely look at A. Lange & Sohne more now. You wonder how long the current Chronergy Rolex watches will last, as they are Silicon escapement, reliant on Rolex maintaining the spares.
pal of mine has a few actually and the social aspect drew him into it years ago, race days and networking et al, and if you are in places like Hong Kong, they can be "common"
FYI, the brand was founded by a marketing veteran, parts of the reason why they succeeded at their positioning and communication towards their audience, and it does not hurt that AP has a stake and supplies the engineering
great brand, superior quality, unique design, that's what you want in this segment
Finally a Richard Mille watch review! 🔥🔥🔥
Thank you E!
I'll take both the watch and the yacht!
Hey Eric knock to the guy into that ship and sell him that RM11!!😎
Great review - although I’d suggest it’s a 0.1% watch.
It’s definitely not for everyone- more sports related and not for smaller men (or those who wear off the rack long sleeved dress shirts. The fact Nadal can wear one while playing tennis shows how incredibly well made they are. I’m a tech guy; love the ultra-modern designs.
That is NOT a 1% brand.
Any Richard Mille TPT model would be better choice because it looks amazing and it does not scratch.
That watch is the ultimate status symbol by far ...
In my days back in the 80’s when. I was a kid the Rolex president was ultimate piece ....
Bit of a scratch going on there at the 10 position. I love RM and when I have climbed that lottery ladder I will be one of the 1% and RM can expect a call.
What does it cost to make them?
being in the upper 1% , would be nice . I do not like the R M watch line. I do like your enthusiasm surrounding this brand - . Eric- another great background . be safe. Q - KC or TB ? ~ JDS/CT
Thank you Jonathan
Great video! Truly the modern Everest of any watch collection.
Indeed🔥🔥
What’s the name of that Tyson hoodie?
I'm pretty curious to know what it actually costs approximately for Richard Mille to build 1 watch. I can appreciate the attention to detail and engineering, and if I were super rich, I'd love to own one. But I do wonder if it only costs them a couple grand to make a watch and they sell it for hundreds of thousands.
I have a disel shirt just like yours ( very similar, just different picture)
100% agree
Eric, what ever happened to Mueller watches? The brand was always plastered in Robb report mag years ago
rm are like pokemon ........gotta catch em all!
totally agree! RM011 all the way :-)
Best watch channel!
Thank you Isaac
what kind of sunglasses are those? they're cool...!
Eric checked his back all the time ... think he was afraid of being robbed
😂😂. Im always on point
It is a big city thing.
You can't be caught slippin'!
Wow! My Tsar Bomba and my Onola look mysteriously just like this watch 🤔.
sir can u make more videos on suit shopping...like u one made on that crm jewellers channel
Top video and like the jumper were you get that from 👍
Dude is on my wishlist and m serious ....
Still the man!😀👍✌Regards from Norway bro..Big fan..
Thanks man
Eric Can you review the patek 5712r
RM is quite a polarising brand, but I’m warming up to it
Ikr, I think it's more the feeling of being in a position being able to buy an RM that's appealing. Cause if you only have a few million that would be financial suicide to buy one
Would you choose an RM 11 or AP Concept?
Ap concept all the way it's actually disrespectful how you even tried to compare them. These Rm watches are completely a joke. What it's creating is this huge bubble where any dealer can set a price for a piece like that...is not that you can be a great customer who has been spending thousands of dollars. The pricing structure can't be maintained.
That was sort of my point. I would choose the AP Concept...which is why I brought it up. I love AP and have an offshore 26400 in steel. AP concept is a grail of mine, and I threw it out to Eric because the prices are similar, but the AP Concept is so “next level”.
Nice video mate.
best bang is the RM 005 Felipe Massa 300 psc, Yellow colors on the watch under 100k
Not bad
Agree😎
Yes I agree Richard Mille is a watch for the 1%.
Love the channel. Great as always. But honestly I would never buy a RM even if I was Jeff Bezos rich. I think they are ugly. Patek or Lange for me all day long.
You like what you like. Understandable
My thoughts exactly! I agree with you 100%. If I had that kind of wealth I would buy pateks, APs, Lange and have a coupke of rolex beaters
@@marcusmartinez1660 exactly. And Rolex beaters. That line made me laugh out. Thanks. Rolex as a beater. lol.
@@dsguidolin i mean come on. I aint gonna change the tires on my car with a gshock
If I had bezo money I'd buy them jus because I could and I'm sure you would also
I keep seeing “Richard Mille Le Mans Classic Chronograph Watch” is that a real Mille?
dope
I’m not to convince as an investment. Still love my Rolex collection, nonetheless is a beautiful watch and definitely it’s for people with dip pockets, if I could afford it I would buy it 😭
RM is all hype
0:36 my butler's yacht.
lol
nice ⌚
Not really a RM fan, but I’m not 1% either so 🤷♂️. They do have their place in uber flex. 💪
I asked for this one but the AD offered me RM11-01 in rose gold ...
Always love your content. In fact in some ways, I think you're the last word on APs or Rolexs. But I think you're gonna have to put me on the list of people who don't get Richard Mille. Sorry...I'll keep watching though.
It's not for everyone! but AP Gang!
Not my cup of tea but I can compliment the tech and design behind it. You forgot to mention it’s for 1% of the richest part of population 😎.
Hahaha. Indeex