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Bukalapak: The multibillion-dollar business behind Indonesia’s iconic street stalls | CNBC Make It

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  • Опубликовано: 31 янв 2021
  • Indonesia is famous for its millions of traditional street kiosks, but they are modernizing fast amid strong competition from modern retailers. CNBC Make It’s Karen Gilchrist spoke to Bukalapak CEO Rachmat Kaimuddin about the multibillion-dollar business of bringing small sellers online.
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Комментарии • 258

  • @dertythegrower
    @dertythegrower 3 года назад +154

    smart man, keeps it local and that wins with legit efficiency

  • @IReapZz95
    @IReapZz95 3 года назад +146

    Bukalapak should come to Latin America. In Honduras these kiosks are super popular and they are called "pulperias"

  • @usepsomantri7673
    @usepsomantri7673 3 года назад +84

    Bukalapak, im so proud of you supporting "warung" or local grocery to compete with modern minimarket

  • @sitiasiyah2849
    @sitiasiyah2849 3 года назад +60

    Thank you, Bukalapak, since joining Bukalapak I feel it has been helped, even the turnover of the stalls is increasing day by day. I hope that in the future we will continue to develop together and be able to help umkm and stalls in Indonesia to be more advanced in this digital era. Always success

  • @kwazimnyandu9074
    @kwazimnyandu9074 3 года назад +103

    Great content. South Africa is pushing the same direction, i'm part of the movement.

    • @remington2216
      @remington2216 3 года назад +13

      Go, south african brothers! Support from your brothers indonesia, we will work hard together!

    • @kwazimnyandu9074
      @kwazimnyandu9074 3 года назад

      @@remington2216 Hi. Thanks man. Are you in Indonesia? Drop your email, lets connect.

    • @laminjassey4572
      @laminjassey4572 3 года назад

      @@kwazimnyandu9074 I'm in Indonesia currently and from Africa we need to connect make expansion to my country and your noble country. What do you think?

    • @uMahlalela_Ospanayo
      @uMahlalela_Ospanayo 3 года назад

      Am based in Jozi mfethu and been seeing SME group trends on telegram. Are you also part of the crew?

    • @manqobasibeko7251
      @manqobasibeko7251 3 года назад

      @@kwazimnyandu9074i also interested know more about your movement initiative how can we hook up

  • @lifeofapotato4595
    @lifeofapotato4595 3 года назад +22

    Bukalapak on CNBC? mantap jiwa

  • @exas4791
    @exas4791 3 года назад +13

    I like that e-commerce was introduced to people living in rural areas.

  • @prhasn
    @prhasn 3 года назад +41

    Interesting business. I love the values of Bukalapak too. I hope all the best for them.

  • @SteveSuriadjaja
    @SteveSuriadjaja 3 года назад +25

    Very proud of you guys. Keep it up guys.

  • @dunkmetal3264
    @dunkmetal3264 3 года назад +12

    Respect to my indonesian bro's love from India 🤜

  • @fromhigherground4272
    @fromhigherground4272 3 года назад +13

    Well done Indonesia!

  • @anakpembantudiamerika4410
    @anakpembantudiamerika4410 3 года назад +49

    Keren.... bikin bangga dengarnya... congrats guys

    • @Alghi451
      @Alghi451 3 года назад

      Use English dong

    • @anakpembantudiamerika4410
      @anakpembantudiamerika4410 3 года назад

      @@Alghi451 I am kendondong englise Sir, kalau ada yg tahu mereka IPO di bursa Amerika tolong bocoron ticker symbolnya karena PASTI saya beli sharenya :) --- can't wait

    • @arv7539
      @arv7539 3 года назад

      @@Alghi451 ya gpp kalo pake BI juga

    • @dorian4646
      @dorian4646 2 года назад

      @@Alghi451 lah ngatur

  • @Daniel-xz5ls
    @Daniel-xz5ls 3 года назад +11

    Shout out from Indonesia!

  • @KatakanyaEstuBilaya
    @KatakanyaEstuBilaya 3 года назад +13

    Thanks for keep supporting SME!

  • @drew55555
    @drew55555 3 года назад +6

    Brilliant business model! Good job! One ASEAN! Love from the Philippines

  • @rossevanricamara4169
    @rossevanricamara4169 3 года назад +19

    We have that exact same setup in the Philippines. I learn how similar the Indonesians are to us everyday...

    • @gabrielferrer3205
      @gabrielferrer3205 3 года назад +1

      maybe Filipinos should also create a startup. there are many BPOs there that Filipinos are exposed to latest software.

    • @hafizhradhitya4861
      @hafizhradhitya4861 2 года назад

      because we are serumpun just like Malaysia haha. The only differences in religion, though there are 33 million christians too in Indonesia, mostly on eastern side

  • @justchillin4282
    @justchillin4282 3 года назад +23

    Amazing, it is like sari sari store or tindahan in the Philippines

    • @antongavutti4376
      @antongavutti4376 3 года назад +4

      Bale parang sya o sila na mag supply sa mga sari sari store lahat na binibinta.
      Hindi na nila ( yong mga owner ng small sari sari stores) pupunta sa Puregold, Ever o yong luma grocery nasa Palengke para bumili at ibinta sa kanilanh Sari Sari Store.

    • @J__C_
      @J__C_ 3 года назад

      Sari?

  • @bobamochi2679
    @bobamochi2679 11 месяцев назад +1

    I love that most of Indonesia's successful tech startups started with the idea of wanting to help the people. Hope the best for them all

  • @Ndut390620
    @Ndut390620 3 года назад +69

    When you realised this is the International CNBC RUclips channel and not the Indonesian one: 👁👄👁

  • @theparamountparamount913
    @theparamountparamount913 3 года назад +24

    Indonesia's Bukalapak is very similar to The Philippines' Sari-Sari Store"
    However,here in the Philippines, there's some places where most of the houses had it's own "store" that sells basic commodities. Most of them end up being on a bankrupt state few weeks or months later . Why would you setup a Sari-Sari Store when the next 2 doors behind or after you has already had it?so it ends up being unprofitable and the money that they spent as a "capital " for these small startup was wasted.Some were even relying to Indian Lenders with a high interest rate just to have additional money or capital to buy the things that they need to sell on that store.

    • @sekar9901
      @sekar9901 3 года назад +7

      The stores mostly have already operated.
      Bukalapak more like goods distributors, so that people can order it online to restock the products. It's easier and faster than their previous conventional distributor.

    • @kiranp5611
      @kiranp5611 3 года назад +3

      And Philippines is doesn't have the population or strength of Indonesia so it's tough !

    • @PissMenn
      @PissMenn 3 года назад +12

      @@kiranp5611 Philippines population is not small almost half of Indonesia. The reason why it's thriving here because the environment both private and government are embracing digital and technology combines with strong entrepreneural as well as the consumers penetration. Then you get this, recently last year Indonesia's e- commerce sales even can surpassing India, a country with 1.4 billion people.

    • @mariaannainditahernawati7132
      @mariaannainditahernawati7132 3 года назад +1

      @@kiranp5611 the philippines have > 100 million people
      south korea have > 50 million people
      south korea could reach more than the philippines

    • @bondys-video-kucing
      @bondys-video-kucing 3 года назад +1

      Actually the lapak or warung is like sari sari store in the phillipines..and bukalapak vision is to bring them all online in 1 place

  • @noeswantra2295
    @noeswantra2295 3 года назад +10

    Lol so much laugh seeing some of my fellow Indonesians here ranting out so mad "Bukalapak CEO should keep his mouth shut" or "no promotion like Tokped/Shopee"
    See - this is your Jakarta brain bias over here. You watch carefully again, Bukalapak has a vastly different business model from Tokped or Shopee. They wanna play supply-side, not demand-side, and Jakarta big city life aint what they targetting.
    Not saying BL doesn't have weaknesses - it is objectively still worse UI/UX than Tokped/Shopee. But hey, good that they found a strategy that actually is an empty market.
    Just like you tried to keep Achmad Zaky's politics out of the game, maybe use your brain before letting ur bias comment and saying this is an advertorial too :)
    Or are you a.... BuzzeRp? Haha

  • @rezaikhwan
    @rezaikhwan 3 года назад +4

    Wah keren aslik, very proud buat aplikasi anak bangsa bukalapak 👍👍

  • @namaste168
    @namaste168 3 года назад +2

    I love bukalapak, the best costumer services of Indonesian marketplaces.

  • @TaipanJobLim
    @TaipanJobLim 3 года назад +2

    Bukalapak can also open the same ecommerce mobile servicing small store owners in the Philippines, the 2 main ecommerce serving the similiar market is just a niche player and catering to small retail owners. Theres so much room for Bukalapak to penetrate the southern philippines and northern philippines market with their huge investor funding

    • @gabrielferrer3205
      @gabrielferrer3205 3 года назад +1

      Filipino millenials need to step up rather relying on foreign companies such as Lazada

  • @randytaslim9512
    @randytaslim9512 3 года назад +3

    Bukalapak is underrated because their brand ambassador is not from kpop groups

  • @ameyab930
    @ameyab930 3 года назад +18

    In India, we got a similar start-up called Dunzo. There is another start-up which manages inventory and warehousing for small stalls called Udaan

    • @showstoppershubs
      @showstoppershubs 3 года назад +2

      In India we have phone pay ,Paytm ,Google pay, upi ,bhim... this business won't ever work in India as Amazon and flipkart already do this and we can't out survive them

    • @Martin-xw7kk
      @Martin-xw7kk 3 года назад +3

      @@showstoppershubs well you have to shut that Amazon down lol

    • @sekar9901
      @sekar9901 3 года назад +10

      Dunzo, udaan and mitra bukalapak have completely different business model.
      Dunzo more like gojek in indonesia.
      Udaan is just like alibaba.
      Bukalapak more like goods distributors, so that people can order it online to restock the products in their stall. It's easier and faster than their previous conventional distributor.

    • @kiranp5611
      @kiranp5611 3 года назад +1

      Wait isn't Dunzo delivery service ???

    • @sorryminati4719
      @sorryminati4719 3 года назад

      @@kiranp5611 more like it

  • @shravansays
    @shravansays 3 года назад +9

    Kudos! Indonesia :)

  • @drewacabu8376
    @drewacabu8376 3 года назад +5

    Buka is also used here in the philippines.. (visayan dialect which means "to open")

  • @apel5234
    @apel5234 3 года назад +3

    I think this is one of the way to more introduce culture item from indonesia to global market

  • @kaijiefoo2389
    @kaijiefoo2389 3 года назад +7

    Pretty sure this is a promotion for a potential SPAC listing.

  • @andiiinnn
    @andiiinnn 3 года назад +2

    Proud to be an indonesian, keep it up to serve the underserved communities :)

  • @strivehard7244
    @strivehard7244 3 года назад +9

    Buka also means open in the philippines.

    • @mariaannainditahernawati7132
      @mariaannainditahernawati7132 3 года назад

      interesting
      buka means open
      lapak means stall or kiosk
      so, bukapalak means open your own stall or kiosk

  • @heytayo.g9730
    @heytayo.g9730 3 года назад +2

    Stan bukalapak yall

  • @j.shimeji1975
    @j.shimeji1975 3 года назад +1

    Good to know they still exist try to look other area indonesia is not only jakarta.

  • @DavidGr33nx
    @DavidGr33nx 3 года назад +3

    This was pretty much my idea when i made my website but i didnt know how to scale like this.

  • @ngipiksari
    @ngipiksari 3 года назад +2

    I'm pretty sure that she is the voice of my Google Assistant

  • @user-ic7mv6bj4w
    @user-ic7mv6bj4w 3 года назад +4

    Did the Founding 'Three' leave on their own or were they forced out? Something doesn't seem right.

  • @isab9101
    @isab9101 3 года назад +6

    13.5 million micro, small and medium enterprises... Wow

  • @iki8150
    @iki8150 3 года назад

    I can feel his genuine purpose serving Indonesian.

  • @Avisheknandi12
    @Avisheknandi12 3 года назад +2

    Please come in india.

  • @alparslankorkmaz2964
    @alparslankorkmaz2964 3 года назад +6

    Nice video.

  • @claudiowicaksono3602
    @claudiowicaksono3602 3 года назад

    So proud, I keep using bukalapak until now.

  • @elvinadham9857
    @elvinadham9857 3 года назад +1

    This inspired me a lot !

  • @abhishekmunda3lol
    @abhishekmunda3lol 3 года назад +2

    "Dukaan" is doing the same in India

  • @fendz00
    @fendz00 3 года назад +2

    keep burning money dudedd

  • @adityajudoprawiro3266
    @adityajudoprawiro3266 3 года назад +1

    well done! keep up the good work!!

  • @gcsam88
    @gcsam88 3 года назад

    Current CEO and one of the co-founders are BCG alumni

  • @Amitdas-gk2it
    @Amitdas-gk2it 3 года назад +1

    TY

  • @zoekenny3619
    @zoekenny3619 3 года назад +4

    Woops bit of a Freudian slip there .. 'you can make more money .. I mean serve .. communities that have little money'. 😆

  • @robertkertoikromo8643
    @robertkertoikromo8643 3 года назад +1

    they should make a simple payment solution like in kenya through mobile banking sms type ..

    • @sekar9901
      @sekar9901 3 года назад +3

      Bukalapak use e-wallet,, people barely use sms, at least me.

    • @fadhilabryanto9037
      @fadhilabryanto9037 3 года назад +1

      actually bukalapak already accept various range of payments including mobile banking and e wallet. More advance than you ever think.

    • @kanojune5754
      @kanojune5754 3 года назад +1

      Most of us has e-wallet tho..

    • @imronfauzi2416
      @imronfauzi2416 3 года назад

      Everyone is on android smartphone nowadays

    • @eit225
      @eit225 3 года назад

      They use every way of payment. You name it, e wallet, transfer, e-banking, etc etc.

  • @riadihusaini
    @riadihusaini 3 года назад +1

    Nice PR

  • @ThebestofSIZOKTHOLA
    @ThebestofSIZOKTHOLA Год назад +1

    How to become rich at home or at work, ask me how?

  • @evacaldwell7529
    @evacaldwell7529 3 года назад +6

    How can I get in touch with him ?

  • @rk_rk_rk_rk_rk
    @rk_rk_rk_rk_rk 3 года назад

    Super proud 🙏🏽

  • @Meowtomee
    @Meowtomee 3 года назад +4

    Sari-sari store

    • @justchillin4282
      @justchillin4282 3 года назад

      yeah, it is like sari sari store but I think sari sari store is a little bit smaller

  • @bondys-video-kucing
    @bondys-video-kucing 3 года назад

    The business model is like "brick to click to brick" from lapaks to bukapalak to mitra bukalapak

  • @mentalhealthmatters2069
    @mentalhealthmatters2069 11 месяцев назад

    i am so moved by the way rachmat said "we cant say covid, ok lets take a break for a year. no, the people need us"

  • @emperordunga7418
    @emperordunga7418 3 года назад +2

    How can i becomes a
    Members pls?

  • @irishmoney9550
    @irishmoney9550 3 года назад +2

    It's warung not wooorengs

  • @sayabaru3949
    @sayabaru3949 Год назад +1

    Interested in joining bukalapak

  • @phamthimary6183
    @phamthimary6183 3 года назад +1

    Everyday we see improvement in trading , glad to say I’m retired and still make $12,700 every 6 days

  • @J__C_
    @J__C_ 3 года назад +1

    You should make a vid on a startup called “Udaan” in india

    • @Ballu12345
      @Ballu12345 3 года назад +1

      That's Still unprofitable business
      They just scaling up with investment

    • @J__C_
      @J__C_ 3 года назад +1

      @@Ballu12345 understandable,their delivery services, customer redressal and online portal are quite terrible.

  • @tengahmain1055
    @tengahmain1055 3 года назад

    Really cool

  • @linezie
    @linezie 2 года назад

    God bless her accent! haha

  • @surajitmondal823
    @surajitmondal823 3 года назад

    This is giving an idea. 🤩

  • @gekakuma4541
    @gekakuma4541 3 года назад +1

    ngudiang peken di bali jadi background di, wenten wenten gen CNBC ne

  • @allorinal
    @allorinal 3 года назад

    So after " lost " with Greeny and Orange, Bukalapak change they business model from ecommerce to Kelontong partnership ?

  • @KusumaWijaya
    @KusumaWijaya 3 года назад

    topic that rare to bring above water, so this content innteresting me.

  • @codylim1
    @codylim1 Месяц назад

    4:46

  • @hendranurperdana5844
    @hendranurperdana5844 3 года назад

    Bukalapak is the best

  • @maalat
    @maalat 2 года назад

    Sari sari stores in the Philippines

    • @ThebestofSIZOKTHOLA
      @ThebestofSIZOKTHOLA Год назад

      Do you want to become a millionaire while at work or at work ? If yes ask be how and I will guide you.

  • @dheeraj2663
    @dheeraj2663 3 года назад +1

    On screen, she is wearing yellow top😁

    • @anindanurul1148
      @anindanurul1148 3 года назад

      That was her skin. Her shirt was covered by her hair

  • @rsavitri
    @rsavitri 18 дней назад

    Fast forward to 2024, stock value goes down at 90% rate from their first IPO. Such a dissapointment.

  • @megamen802
    @megamen802 3 года назад +1

    masih sepi, biasanya rame

  • @ariefsatria8589
    @ariefsatria8589 3 года назад +1

    nice

  • @Querenciatv
    @Querenciatv 3 года назад

    Thanks for Sharing
    ❤️&✌️

  • @youwillsucceed6394
    @youwillsucceed6394 3 года назад

    Anyone do Stock?
    Anyone heard of 88E? ???

  • @JKerpz
    @JKerpz 3 года назад

    i love the intersting value these videos have but the fake laptop shit drives me nuts. we all know its not live video contactt.

  • @bambang303378
    @bambang303378 2 года назад

    After 6 months. The stock price tanked 70%.

  • @billaak417
    @billaak417 3 года назад +2

    Kretek Suryaaaaa

  • @woody3185
    @woody3185 3 года назад +1

    I thought they were done. Well ok

  • @hendysaputra664
    @hendysaputra664 3 года назад

    Nice

  • @mencred4334
    @mencred4334 3 года назад

    As a local, actually tokopedia and shopee are more popular than bukalapak.

  • @jma7399
    @jma7399 3 года назад +4

    this woman's bahasa pronunciation is criminal

  • @denyhams
    @denyhams 3 года назад

    i chose Tokopedia

  • @AjiRahman
    @AjiRahman 3 года назад +2

    i used to buy and sell in bukalapak, but now i don't feel comfortable anymore, there's lot of scammer, fake seller and bots everywhere, but correct me if I'm wrong or if you have another experience than me.

    • @muhammadsecret8783
      @muhammadsecret8783 3 года назад +2

      How about experience with other apps ? Definately I dont want to use Shoope who encourage to import products from China and sell it in Indonesia.

    • @idesukses8773
      @idesukses8773 3 года назад

      Aaaa
      Apple to Apple, right?

  • @ariempe
    @ariempe 3 года назад +11

    Anjrit. Gue merinding nontonya.

  • @yogiwijaya3798
    @yogiwijaya3798 3 года назад +1

    👍

  • @cashi4225
    @cashi4225 3 года назад

    Majority shareholder of Bukalapak is Indonesia citizen. But others market place has tiongkok sharehokder majority. That's why there was an issue to attack Bukalapak.

  • @nasreenjahan8424
    @nasreenjahan8424 3 месяца назад

    Bobby's dad?

  • @sdprz7893
    @sdprz7893 3 года назад

    Alexa Grace. If you know you know

  • @agusti_zainal0445
    @agusti_zainal0445 3 года назад +1

    Indonesia biggest population 265.000.000m biggest market...you can invest to Indonesia😂🇮🇩🇮🇩💪👍🌏🌍🌎 mantap

  • @angelasandridge2985
    @angelasandridge2985 3 года назад

    Hi

  • @lifeofapotato4595
    @lifeofapotato4595 3 года назад +3

    You guys should do on Tokopedia next and how tf they can sign both BTS and Blackpink as their official ambassadors at the same time. An indonesian e-commerce , selling for indonesian market and with k-pop ambassadors. Wild af

  • @GodLin3
    @GodLin3 3 года назад

    E commerce business model in Indonesia very not healthy. They all burn money for business growth. Buka Lapak used to be BIG TWO with Tokopedia. Now, its different. Its Tokopedia vs Shopee ( singaporean e commerce)

  • @ayuudira5396
    @ayuudira5396 3 года назад +1

    😋

  • @aransingkum1877
    @aransingkum1877 3 года назад

    สวัสดีครับ

  • @kalaupun
    @kalaupun 3 года назад

    the first clip shows exactly how to pronounce but it ok Karen, say it your own way i guess

  • @Faiq_Ali
    @Faiq_Ali 3 года назад

    They are already doing better, and they should not make new partners like foreign banks and companies like Alibaba they are crocodiles will eat you by acquiring or merger

  • @zmitch88
    @zmitch88 3 года назад

    How. How did you how could you