I feel like the easiest way to stop overconsuming, is to boycott a lot of unstainable and shady brands, which is, to be honest, most companies out there. It has made it easier for me to not support brands and corporations with my money. Being aware is key and checking your own consumption is important too. Checking what kind of content you consume on social media as well, I'd say matters a lot.
Yeah I was really excited about investing in some higher quality clothes now that I have a better job and I didn’t realize that it would also make me buy 90% less once I became aware of what good quality actually is
the online world's pivot from consumption being aspirational to experiences/leisure time can also boil down to the fact that it is now easier for the everyday person to consume in excess. People can easily rack up debt to afford the latest thing. What may be more difficult nowadays is finding the time and energy outside of work to do an activity. It's another signal of wealth.
I think consumerism is so deeply rooted that if there’s any change it’ll be from fashion and beauty to hobbies. People will now overconsume the materials and equipment required for hobbies instead. I watch videos about ‘junk journaling’ collages and mixed media essentially, you’re meant to collect and collate things but I’ve already seen people selling junk journaling bundles on Etsy of eclectic stickers and clippings. Until we address our relationship to time and progress then we will always try and buy our way out of things taking time.
It's the same in sewing and knitting spaces. Of course it's almost inevitable that you end up with leftovers from your projects but it's really common for people to have crazy amounts of wool and fabric because they buy things without having a project planned or they hop to the next exciting project without thinking about projects that would use the materials they already have.
I think it will be interesting to see how companies ultimately try to align themselves with the underconsumption macrotrend as it gains traction. I think your previous video on influencer brands already touches on this with brands marketing their clothes as 'timeless classic wardrobe pieces' to make consumers buy into the idea that this is a 'sustainable' way of spending when ultimately the most sustainable would be to not spend at all.
For me doing a complete no buy will allow me head space and the opportunity to get through my beauty skincare stash and seriously focus on what I have in my closet. At the end of the year I'll probably get rid of "everyday clothes" that I didn't wear
such a good reason to do it!! if you do end up sorting out the clothes that you don't wear then my recent video goes into how clothing poverty charities are a good place to donate to x
This was encouraging! I confess, as someone who is not on social media except Tumblr, I had little hope that underconsumption was going to be more than a flash in the pan. But as it evolves and rebrands and more people see and think about sustainability steps, I think the cultural momentum is building. I don't expect most people to be as into it as I am, but even if they just buy fewer things because of a trend, that's still a win!
I've been seeing "project pan" and "low-buy" for over 15 years now. Is it really a rebrand just because they got picked up more? It's more like underconsumptioncore was the rebrand but that didn't come with a plan. Whereas people have been developing plans for low-buy and project pan for over a decade. Give credit where credit is due.
'Pan' referring to the bottom of a container of makeup - "to hit pan" is to reach the bottom of, for example, a blush or eyeshadow. Project pan refers to the intention to use up all of one's existing makeup products (to hit pan on them) before buying anything new.
hi girly!! sorry to ask but i've been thinking about buying the same t-shirt as you're wearing in the video as one of my 5 clothing purchases of the year - do you think it's worth it?
I really love it - I think it feels like a really nice quality top & I can completely tell the difference between the feeling of this cotton baby tee vs poly ones I have! I also bought it when they were doing donations towards reading literacy for girls (not sure if still the case but if yes then it's definitely an upside!) hope that helps x
@@katierobinson thank you so much for your answer! would definitely look into if they're doing the donations still!! also such a great video as always, thank you for everything you're doing on this channel
I feel like the easiest way to stop overconsuming, is to boycott a lot of unstainable and shady brands, which is, to be honest, most companies out there. It has made it easier for me to not support brands and corporations with my money. Being aware is key and checking your own consumption is important too. Checking what kind of content you consume on social media as well, I'd say matters a lot.
Yeah I was really excited about investing in some higher quality clothes now that I have a better job and I didn’t realize that it would also make me buy 90% less once I became aware of what good quality actually is
the online world's pivot from consumption being aspirational to experiences/leisure time can also boil down to the fact that it is now easier for the everyday person to consume in excess. People can easily rack up debt to afford the latest thing. What may be more difficult nowadays is finding the time and energy outside of work to do an activity. It's another signal of wealth.
10000%, it's so interesting that we're seeing this shift and the consequences in real time on tiktok!
I think consumerism is so deeply rooted that if there’s any change it’ll be from fashion and beauty to hobbies. People will now overconsume the materials and equipment required for hobbies instead.
I watch videos about ‘junk journaling’ collages and mixed media essentially, you’re meant to collect and collate things but I’ve already seen people selling junk journaling bundles on Etsy of eclectic stickers and clippings. Until we address our relationship to time and progress then we will always try and buy our way out of things taking time.
👏 love these thoughts
It's the same in sewing and knitting spaces. Of course it's almost inevitable that you end up with leftovers from your projects but it's really common for people to have crazy amounts of wool and fabric because they buy things without having a project planned or they hop to the next exciting project without thinking about projects that would use the materials they already have.
@@Aigra Exactly that! Chasing that high of the next and new thing!
I think it will be interesting to see how companies ultimately try to align themselves with the underconsumption macrotrend as it gains traction. I think your previous video on influencer brands already touches on this with brands marketing their clothes as 'timeless classic wardrobe pieces' to make consumers buy into the idea that this is a 'sustainable' way of spending when ultimately the most sustainable would be to not spend at all.
For me doing a complete no buy will allow me head space and the opportunity to get through my beauty skincare stash and seriously focus on what I have in my closet. At the end of the year I'll probably get rid of "everyday clothes" that I didn't wear
such a good reason to do it!! if you do end up sorting out the clothes that you don't wear then my recent video goes into how clothing poverty charities are a good place to donate to x
I LOVE your shirt and it's not very ~underconsumption~ of me to also want one 💀
You could diy one of your existing shirts!
haha it's a new purchase and I'm obsessed but like someone said it could be a DIY project!
This was encouraging! I confess, as someone who is not on social media except Tumblr, I had little hope that underconsumption was going to be more than a flash in the pan. But as it evolves and rebrands and more people see and think about sustainability steps, I think the cultural momentum is building. I don't expect most people to be as into it as I am, but even if they just buy fewer things because of a trend, that's still a win!
Your hair is looking so good!!
🥹 ty!! I'm finding it so fun to style!!
the hair is so cute!!!
I've been seeing "project pan" and "low-buy" for over 15 years now. Is it really a rebrand just because they got picked up more? It's more like underconsumptioncore was the rebrand but that didn't come with a plan. Whereas people have been developing plans for low-buy and project pan for over a decade. Give credit where credit is due.
I’m too lazy to google, but what is Project Pan??
'Pan' referring to the bottom of a container of makeup - "to hit pan" is to reach the bottom of, for example, a blush or eyeshadow. Project pan refers to the intention to use up all of one's existing makeup products (to hit pan on them) before buying anything new.
I cover it in the video but someone has also explained here 🫶
heyyyyyyyy
@@angelicaivy3858 😅👋
hi girly!! sorry to ask but i've been thinking about buying the same t-shirt as you're wearing in the video as one of my 5 clothing purchases of the year - do you think it's worth it?
I really love it - I think it feels like a really nice quality top & I can completely tell the difference between the feeling of this cotton baby tee vs poly ones I have! I also bought it when they were doing donations towards reading literacy for girls (not sure if still the case but if yes then it's definitely an upside!) hope that helps x
@@katierobinson thank you so much for your answer! would definitely look into if they're doing the donations still!!
also such a great video as always, thank you for everything you're doing on this channel